RINAPE :: Volume #6

#517: Su Yuehua worry

LNMTL needs user funding to survive Read More

the mp3 brand tenable offense and defense alliance at crucial moments working efficiency high astonishment, terminating an agreement letters such as the snowflake keeps coming in a steady stream generally, two OEM (original equipment manufacturer) supplier enterprises when mango-me has not gone on the market was been isolated by the entire profession, the request of profession understands simply, that is requests two OEM (original equipment manufacturer) supplier enterprises to stop the cooperation with mango immediately. mp3品牌成立的攻守联盟在关键时刻的做事效率高的惊人,一封封解约函如雪花一般纷至,两家代工企业在mango-me还没有上市的时候就已经被整个行业孤立,行业的要求非常简单明了,那便是要求两家代工企业立刻停止与mango的合作。 As for these two enterprises with the agreement of earnest money and penalty that mango signs, the suggestion that these mp3 brands give drags, first applied for this agreement to become invalid to the court, froze first in the court this agreement, then slowly wrangled, while the spatial window time of court trying, stopped the production of mango first, so long as the product manufacturing could not follow, everybody did not need to worry that mango will turn any mighty waves. 至于这两家企业跟mango签的定金与违约金的协议,这些mp3品牌给出的建议是拖,先向法院申请这份协议作废,把这份协议先在法院冻结起来,然后再慢慢扯皮,趁着法院审理的空窗期,先把mango的生产停了,只要产品生产跟不上,大家也就不用担心mango会翻起什么波澜。 However this suggestion has the enormous loophole obviously, first did not say the contract is in itself signs sureproof, the court was impossible to support the agreement to become invalid, draws back 10,000 steps saying that even if the court accepted the demand of OEM (original equipment manufacturer) supplier enterprise, their demands definitely also will be rejected finally, if, when the court has not given the explicit determination, the OEM (original equipment manufacturer) supplier enterprise directly shuts down, that mango direct basis contract countersuit, the OEM (original equipment manufacturer) supplier enterprise will certainly lose a lawsuit, at that time, the enterprise must face was the large amount cash compensation, if with compensated, mango can request the court to enforce, when the time comes enterprise on calf. 但是这个建议明显存在极大的漏洞,先不说合约本身是白纸黑字签好的,法院根本不可能支持协议作废,退10000步说,就算法院接受代工企业的诉求,他们的诉求最后肯定也会被驳回,如果在法院还没有给出明确判定的时候,代工企业就直接停工,那mango直接根据合约反诉,代工企业一定会败诉的,到那个时候,企业要面临的就是巨额的现金赔偿,如果拿不出来赔偿,mango可以要求法院强制执行,到时候企业就完犊子了。 However, if continues to give the mango production, the situation that the enterprise must face is also very awkward, they will lose the overwhelming majority one month later one after another order, lives the doom to hang one. 但是,如果继续给mango生产,企业要面临的处境也很尴尬,他们会在一个月之后将陆续失去绝大部分的订单,生死命悬一线。 The present mp3 profession besides to the OEM (original equipment manufacturer) supplier enterprise of mango carries on the severe sanction, has own view to mango this bothering, their employed many years, understood very much at present the cost of mp3 product, a mango-me 368 Yuan selling price is absolutely impossible to gain, is counted channel and other expenses, not only does not make money, the scope of being in arrears is bigger. 眼下的mp3行业除了对mango的代工企业进行严厉的制裁之外,对mango这个搅局者也有自己的看法,他们从业多年,很了解眼下mp3产品的成本,mango-me368元的售价是绝对不可能盈利的,算上渠道等费用,不但不挣钱,亏钱的面更大。 Estimated in them, mango-me each OEM (original equipment manufacturer) supplier cost should in 320 Yuan high and low, the remaining 48 Yuan, calculate the words that pays tax basically could not be left over anything, sold by this price, estimated on average each loss must about 100 Yuan, mango had the Easy Music net to support, was impossible to do this stupid thing. 在他们预计,mango-me每台的代工成本应该在320元上下,剩下的48元,算上税的话基本上就剩不下什么了,以这个价格出售,平均估计每台的损失要在100元左右,mango就算有易听网撑腰,也不可能真的干这种傻事。 In their eyes, reason that nobody will be silly to doing to lose money the business, mango does, the goal can only be: To close right up against the enormous influence of Easy Music net in music enthusiast community, wrestles to go too far taking advantage of this type of low price marketing, following biggest possibly is mango actually only puts out few me to lose money the sell, then after waiting for the brand to fire, again raises the price officially to sell. 在他们的眼里,没有人会傻到做赔钱买卖,mango之所以这么干,目的只能是一个:想靠着易听网在音乐爱好者群体里的巨大影响力,借这种低价营销来搏出位,后续最大的可能就是mango实际只拿出少量的me赔钱出售,然后等品牌知名度打响之后,再提高价格正式发售。 According to their knowledge, the goods quantity that mango first can attain are most over 100,000, although mango will not declare that to the outside this time has 100,000 machines by 368 Yuan price sells, but industry in estimated, mango will be truly impossible to be 100,000 quantities with mp3 of 368 price sells, even the actual quantity can achieve the 20,000 stage is very extraordinary, remaining definitely by over 468 will have looked up 500 Yuan price sells, this conforms to the market discipline. 据他们的了解,mango首批能够拿到的货量最多也不会超过100000台,虽然mango对外宣称这次有100000台机器会以368元的价格出售,但是业内预计,mango真正会用368的价格出售的mp3不可能达到100000台的数量,甚至实际数量能达到两万台就已经很了不起了,剩下的肯定会以超过468甚至查过500元的价格出售,这样才符合市场规律。 No matter how mango does to laugh uproariously from the beginning the attraction eyeball, the mp3 profession recognizes: the mango final goal certainly is profit, so long as it wants to gain, then it certainly will raise the product price, at that time, it to the competitive powers of other brands also on only the remaining mango-me splendid exterior designs, the exterior design is an egg, even if there is a patent in the hand, can find the way of avoiding to go to the safe plagiarism. 不管mango一开始怎么搞噱头吸引眼球,mp3行业都认定一点:mango最终的目标一定是盈利,只要它想盈利,那么它就一定会提高产品价格,到那个时候,它对其他品牌的竞争力也就只剩下mango-me出色的外观设计了,外观设计算个蛋,就算有专利在手,也是可以找到避开的方式去安全抄袭的。 Therefore at present everybody except, in the OEM (original equipment manufacturer) supplier enterprise level brings beyond the tremendous pressure to mango, each one also formulated the countermeasure. 所以眼下大家除了在代工企业层面给mango施加巨大压力之外,各自也制定好了应对策略。 First, all brands must jointly plan a discount to move, but this activity must after mango-me gets online promotes again, the reason is very simple, a mango-me propaganda weaponry is so big, is impossible to put out 100,000 to compensate money earned to call, therefore the genuine 368 Yuan machines will certainly fall short of demand, regardless of mango will decide many later final price, once mango starts to raise the price, other brands immediately launch oneself discount activity, can unable to buy the mango-me user to attract these, user who mango cannot digest, they digest ahead of time. 首先,所有品牌都要联合策划一个折扣活动,不过这个活动要在mango-me上线之后再推出,原因很简单,mango-me的宣传阵仗这么大,又不可能真拿出100000台来赔钱赚吆喝,所以真正368元的机器一定会供不应求,无论mango后期会定一个多少的最终价,一旦mango开始提价的时候,其他品牌就立刻推出自己的折扣活动,就可以把那些没能买到mango-me的用户吸引过来,mango消化不掉的用户,他们来提前消化。 Next, according to the design of mango-me, copies several models of similar products rapidly, is used to increase oneself product the competitive power, simultaneously disperses attention of mango-me in market. 其次,根据mango-me的设计,迅速仿制几款相似的产品,用来增加自己产品的竞争力,同时分散mango-me在市场上的关注度。 They consider everything, didn't expect presented the significant mistake in the first link, Li Mu since the beginning, has not prepared to make mango-me make the one cent, moreover he did not have these channel costs that other colleagues thought that 368 Yuan, this was the price that did not owe does not gain, to accelerate the development of Taobao net, to promote the popularization of mp3 terminal, promoted the mp3 profession as well as fast soaring of Easy Music network, he can do with this price. 只是,他们千算万算,却没想到自己在第一个环节就出现了重大的错误,李牧自打从一开始,就没准备让mango-me赚一分钱,而且他也没有其他同行以为的那些渠道成本,368元,这就是一个不亏不赚的价格,为了加速淘宝网的发展,为了推动mp3终端的普及、推动mp3行业以及易听网的快速腾飞,他可以一直用这个价格做下去。 In the name brand enterprise of entire mp3 profession, thinks that since already through this forcing out method stands erect profession dignified time, mango front Business by the Li Mu personally below order, directly is rushed to two OEM (original equipment manufacturer) supplier enterprises, to good news that bordering on the hopeless situation OEM (original equipment manufacturer) supplier enterprise has taken away life-saving. 就在整个mp3行业的品牌企业,自以为已经通过这种封杀手段竖立起行业威严的时候,mango的前端商务受李牧亲自下的命令,直接赶到两家代工企业,给濒临绝境的代工企业带去了一个救命的好消息。 mango is willing to be based on the OEM (original equipment manufacturer) supplier contract that first batch of mango-me and two enterprises sign, at completely consistent condition supplement order quantity, regardless of these two OEM (original equipment manufacturer) supplier factories have many capacity idles, mango illuminates single Quanshou. mango愿意以首批mango-me和两家企业签的代工合约为基础,以完全一致的条件追加订购量,无论这两家代工厂有多少产能闲置,mango照单全收。 In other words, contract how first batch of 100,000 sign, how now also to sign, mango does not take advantage, is bogged down in difficulties to pull down the price or the enhancement request while two enterprises, moreover these two enterprises do not need to be worried matter that again other enterprises terminate an agreement, because mango will take they two all capacities, even if two enterprise all capacities both spatially come out to give mango , mango also to eat. 也就是说,第一批100000台是怎么签的合约,现在还怎么签,mango绝不趁火打劫,趁两家企业陷入困境而压低价格或者提高要求,而且这两家企业不用再担心其他企业解约的事情,因为mango会拿下他们两家所有的产能,哪怕两家企业所有的产能都空出来给mango,mango也能够吃得下来。 This news to two OEM (original equipment manufacturer) supplier enterprises, cannot say that is the straw to grasp, in the difficult position that but the life-saving helicopter, from faces them directly thoroughly at present has saved. 这个消息对两家代工企业来说,根本不能说是救命稻草,而是救命直升机,直接把他们彻底从眼前面临的困境中拯救了出来。 They did not think at this moment all these were mango have gotten down the wrap/sets to them, but thought that other these mp3 brands were really too dirty, they to realize their goals, forced themselves with this way unexpectedly, must set at itself simply in the deathtrap, before they used to stop the cooperation threatening itself, now all capacities sign to mango, that hurried to stop cooperating. 他们此刻也丝毫不觉得这一切是mango给他们下了套,而是觉得其他那些mp3品牌实在是太龌龊了,他们为了实现他们的目的,竟然用这种方式胁迫自己,简直就是要置自己于死地,之前他们用停止合作来威胁自己,现在自己所有的产能都签给了mango,那就赶紧停止合作吧。 Therefore, the legal exceptionally positive start response terminating an agreement letters of two OEM (original equipment manufacturer) supplier enterprises, all rounds the terminating an agreement letter, immediately signs and seals, has the legal effect, then after will sign and seal the contract feedback gave all proposed cooperation company that terminated an agreement. 于是,两家代工企业的法务异常积极的开始回应解约函,所有发过来的解约函,都立刻签字盖章,产生法律效力,然后将签字盖章后的合约回传给了所有提出解约的合作公司。 Then was one's turn these cooperation companies to be scared, they sent the terminating an agreement letter the real objective to compel them unilaterally to stand in line actually, but didn't expect, two OEM (original equipment manufacturer) supplier enterprises unexpectedly complied so simple, moreover for fear that they reneged on a promise, immediately the unilateral terminating an agreement letter, turns into both sides have both approved the confirmation, has the obligating document of complete legal effect. 这下轮到那些合作公司傻眼了,他们单方面发解约函的真正目的其实是想逼他们站队,但是怎么也没想到,两家代工企业竟然答应的如此干脆,而且还生怕他们反悔,立刻把单方面的解约函,变成了双方都认可确认的、具备完全法律效力的合约文件。 Major mp3 brand business of being panic-stricken asked around, finally clarifies, originally mango had found these two enterprises, terminated an agreement all mp3 capacities that later released to sign them. 惊慌失措的各大mp3品牌商到处打听,才终于弄清楚,原来mango已经找到这两家企业,把他们解约之后释放出来的所有mp3产能都签了下来。 the major brands of mp3 profession held the emergency meeting immediately once again, this time, they must discuss that is actually should how ambush mango in the official market. mp3行业的各大品牌立刻再度召开了紧急会议,这次,他们要讨论的,是究竟该怎么在正式的市场上狙击mango。 Until now, they believe as before, mango will certainly raise the me selling price, 368 prices are the autonomy prices, all companies present cannot play including mango, everybody does not participate in 368 Yuan dogfight, waits for mango to compensate suffices money to start to make money, everybody again together compensates a money him thoroughly to kill, if mango raises the selling price to about 500 Yuan finally, these enterprises will collaborate competing price lowers to 450 Yuan level line , after waiting for mango to owe, everybody owes again together, collaborates to kill mango. 直到现在,他们依旧认为,mango一定会提高me的售价,368的价格是自残的价格,在座的所有公司包括mango在内都玩不起,大家不参与368元的缠斗,等mango赔够钱开始想赚钱的时候,大家再一起赔点钱把他彻底狙杀,如果mango最终把售价抬高到500元左右,这些企业就会联手把竞品的价格拉低到450元水平线上,等mango亏完之后大家再一起亏,联手把mango干掉。 ...... …… Su Yuehua somewhat worried recently. 苏月华最近有些烦心。 In own unit has a colleague, has struggled for several years in the unit with, is the needle-tip to the wheat awn, two people have astonishing similar in many places, for example two people are the name brand university graduate, two people are the people from other place, was accepted as the Yanjing official, to look for the Yanjing local husband and two people daughter, moreover soon must test university, even was also the skill scholarship students, what was only different, what Wang Xinran tested was cinema institute, good that because her daughter the tennis hit, what this year walks was Yanjing sports university especially recruitment of students. 自己单位里有个同事,和自己在单位里争了好几年,一直是针尖对麦芒,两人在很多地方都有着惊人的相似,比如两人都是名牌大学的毕业生、两人都是外地人,考上了燕京的公务员、找了燕京本地的老公、两人都有一个女儿而且都即将要考大学,甚至还都是艺特长生,唯一不同的是,王欣然考的是电影学院,她女儿因为网球打的好,今年走的是燕京体育大学的特招生。 Because two people the situation is too similar, moreover in same department, therefore since has competed is very fierce, what most awfully is, the Su Yuehua vivid temperament must be higher than opposite party one section, the opposite party has been unbearably angry, thinks that her many places occupied have been good-looking this skillful, therefore regarded as the biggest competitor Su Yuehua, many years of competition made two people start the competition to extend any aspect outside work from the work. 两人因为情况太相似,而且又在相同部门,所以一直以来竞争的都很厉害,最要命的是,苏月华形象气质要高出对方一截,以至于对方一直气不过,认为她很多地方都占了长得漂亮这个巧,所以更是把苏月华视为最大的竞争对手,多年竞争让两人已经开始把竞争从工作延伸到了工作之外的任何方面。 For example, if Su Yuehua has bought name brand clothes, does not leave three days she also certainly to buy one, moreover Su Yuehua is better than \; Su Yuehua has changed a model of new cell phone, she certainly will trade one to be better. 比如,如果苏月华买了一件名牌衣服,不出三天她也一定会买一件,而且一定要比苏月华的好一些\;苏月华换了一款新手机,她就一定会换一个更好的。 Competition that usually food and clothing use, at heart those who most make Su Yuehua add to stop up, oneself daughter initially the skill tested to fail an admissions examination, but her daughter especially was actually incurred by Yanjing sports university, during that time she had not been short in the unit is visibly dark the satire to taunt itself, thought that finally has won itself on some link, is delighted beyond measure, afterward daughter's skill tested the result to be changed because of Li Mu, this made Su Yuehua be felt proud and elated finally, finally didn't expect, she with oneself bar at matter of purchasing homes. 平时一点吃穿用上的攀比也就算了,最让苏月华心里添堵的是,自己女儿当初艺考落榜,而她女儿却被燕京体育大学特招,那段时间她没少在单位明着暗着讽刺挖苦自己,觉得终于在某个环节上赢了自己,喜不自胜,后来女儿的艺考成绩因为李牧而被重新改了回来,这才让苏月华终于算是扬眉吐气了一番,结果没想到,她又跟自己在买房的事情上杠了起来。 The Yanjing cinema institute and Yanjing sports university is away from a street, two people have a mind to buy a house in the nearby ahead of time, after being good to facilitate the child goes to school, Su Yuehua initially with the husband looked at the estate together the time, the opposite party has been paying attention, so long as heard that which neighborhood Su Yuehua looked, any household, she certainly also will look, moreover certainly looked at better household, Su Yuehua looked that has not picked, the opposite party also guesses correctly her present purchase ability somewhat to be unfit to take a higher post but unwilling to take a lower one, therefore in her side has said that various wind discouraging talk, satirized Su Yuehua to look behavior that everywhere the room actually did not buy.. 燕京电影学院和燕京体育大学就隔着一条马路,两人都有心提前在附近买套房子,好方便孩子以后上学,苏月华当初跟老公一起看楼盘的时候,对方就一直留意着,只要听说苏月华去看了哪个小区,什么户型,她就一定也会去看,而且一定去看更好的户型,苏月华一路看下来没有相中的,对方也就猜出她眼下的购买能力有些高不成低不就,于是就一直在她身边说各种风凉话,讽刺苏月华到处看房却又迟迟不买的行为。。 This afternoon, Wang Shaohua just joined Su Yuehua, discovered that Su Yuehua is somewhat depressed, cannot bear ask her: „Today what's the matter? What had not happy matter?” 今天下午,王少华刚把苏月华接上,就发现苏月华有些闷闷不乐,忍不住问她:“今天咋回事？发生什么不愉快的事情了？” Su Yuehua said angry: „Also is not that Zhang Shuqin!” 苏月华气恼的说:“还不是那个张淑琴！” Wang Shaohua one hear of Zhang Shuqin this names, know that this woman was visibly dark with oneself wife is competing for several years, usually has not been short to oneself the wife adds to stop up, therefore immediately asks her: „What monster moth did that Zhang Shuqin put in order?” 王少华一听张淑琴这个名字,知道这女人跟自己老婆明着暗着较劲好几年了,平时就没少给自己老婆添堵,于是就立刻问她:“那个张淑琴又整什么妖蛾子了？” Su Yuehua sighed: „dai Chinese zither, regardless of these years a little any trivial matter wanted dai Chinese zither, bought a bracelet to show off, said that asked somebody the Hotan jade that bought from the boundary province \; Bought a package also to say that was buys specially from Hong Kong, her unmarried girl was incurred by the body greatly especially, that time that my Xinran (Joyful) failed an admissions examination she has not been short in the unit taunts me, matter that satire recently also daily took purchasing homes, today is more excessive, said in the presence of everyone we ran to collapse the cinema institute peripheral estate quickly, has not seen us to buy, said that nearby that the sales lady of estate saw we hid to hide.” 苏月华叹了口气:“嘚瑟呗,这几年无论有点什么屁大点的事情都要嘚瑟一下,买个镯子要显摆,说是托人从疆省买的和田玉\;买个包也要说是专门从香港买回来的,她闺女被体大特招,咱家欣然落榜的那段时间她没少在单位挖苦我,最近又天天拿买房的事讽刺,今天更过分,当众说咱俩快把电影学院周边的楼盘跑塌了,也没见咱真买,说那附近楼盘的售楼小姐见到咱俩躲都躲不及。” Wang Shaohua frowns, slightly somewhat indignantly said: „Was this person of mouth too also broken? Do we purchase homes with her have the nickel to relate?” 王少华皱着眉头,略有些气愤的说:“这人嘴也太碎了吧？咱买不买房子跟她有半毛钱关系？” The Su Yuehua expression was quite depressed, said: „She just just bought one set of 130 even third-year to occupy in Washington Hao Courtyard with her husband in the weekend, gives her the dai Chinese zither does not know what oneself were surnamed, these many years recently compared, her matter can compare to result in me finally thoroughly, has't she can bring big making an issue?” 苏月华表情相当郁闷,说:“她周末刚跟她老公刚在华府豪庭买了一套130平的大三居,就给她嘚瑟的不知道自己姓什么了,这么多年比来比去,她终于有一件事能彻底比得过我了,她还不得拿来大做文章？” Said that this saying, Su Yuehua is unbearably angry, gets angry to ask Wang Shaohua: „You said, does not buy a house, greatly what has? Yes, 1 million houses we cannot afford, but was she also insufficient to work as that many simultaneously to speak the words of these disgusting people? Also said Washington Hao Courtyard many many good, but also told me intentionally, said Yuehua, you and should your husband not go to Washington Hao Courtyard to look to give up for adoption? There house is really good, environment is good, household was good, said that had any 100 square meters small family, now does not know that also had, making us make the best use of the time to have a look, after best was bought one set, everybody is the neighbor, added that if money insufficiently notified her, everybody these many years worked together, this busy should help, you do not know the face that she at that time that villains holding sway had hatefully......” 说完这话,苏月华气不过,红着眼问王少华:“你说,不就是买套房子吗,有什么了不起的？是,1000000的房子咱是买不起,可她也不至于当着那么多同时说那些恶心人的话吧？还一个劲的说华府豪庭多好多好,还故意跟我说,说月华,你和你老公应该没去华府豪庭看过房吧？那里房子是真不错,环境好,户型好,说是有个什么100平米的小户型,现在不知道还有没有了,让咱俩抓紧时间去看看,最好是买一套以后大家做邻居,还说如果钱不够就跟她打个招呼,大家这么多年同事,这点忙还是应该帮的,你都不知道她当时那副小人得志的面孔有多可憎……” „Really was bullies the person!” Wang Shaohua hears the wife described these words the time at heart angry hard to endure, the conceivable wife such ran on a bank by her in the unit face to face, the mood can miss to any situation. “真是太欺负人了！”王少华听到老婆描述这些话的时候心里都愤怒难忍,可以想象老婆在单位被她当面这么挤兑,心情会差到什么地步。 Annoyed Wang Shaohua asked: „Where is her person at? I look for her theory theory to go!” 恼火不已的王少华问:“她人在哪呢？我找她理论理论去！” ( To be continued.) (未完待续。)
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