RINAPE :: Volume #5

#475: It is not short of money

LNMTL needs user funding to survive Read More

Working efficiency consistent high extraordinary of Lin Qingya. 林清雅的做事效率一贯高的出奇。 Next morning, she has drawn up a new contract, issues subordinate who is signing in front preparation and OEM (original equipment manufacturer) supplier factory, and requests them to replace the new negotiations approach, strives to discuss the new contract. 第二天上午,她就已经拟定好了一份新的合同,发给正在前端准备和代工厂签约的下属,并要求他们更换新的谈判思路,力争把新的合约谈下来。 Front staff takes the new contract to go with the OEM (original equipment manufacturer) supplier manufacturer to communicate immediately, the OEM (original equipment manufacturer) supplier manufacturer sees this working repertoire for the first time, going shopping have not for fear that sold, must sign one to order the agreement ahead of time, pays certain advance payment again, if oneself do not sell, takes ten times of compensations. 前端的员工立刻拿着新的合约去跟代工厂商沟通,代工厂商还是第一次看到这种做事套路的,买东西的还生怕自己不卖,非要签一个提前订购协议,再付一定的定金,如果自己不卖,就要十倍赔偿。 Nonsense, how I can not sell, I look forward to sell! 废话,我怎么会不卖,我巴不得多卖些！ the mp3 market is changeable, the domestic and foreign brands are disorderly . Moreover the home does not have the product of brand or small brand are more, therefore this industry is fast changing , to promote the mp3 enterprise to be many, but to these enterprises, their core industry majority not in mp3 this, therefore they treat the mp3 attitude is quite discrete, at present in OEM (original equipment manufacturer) supplier factory order about mp3, farthest from the present calculates also only then three months, three months later orders did not have the whereabouts, perhaps for example the order of fourth month, must to next month, even under next month be able to receive. mp3市场变化多端,国内外品牌杂乱,而且国内无品牌或者小品牌的产品更多,所以这个行业可谓是瞬息万变,推出mp3的企业很多,但对这些企业来说,他们的核心产业大部分都不在mp3这一项,所以他们对待mp3的态度也比较谨慎,目前代工厂里关于mp3的订单,最远的从现在算也只有三个月,三个月以后的订单还没有着落,比如第四个月的订单,恐怕要到下个月,甚至下下个月才能收到。 Because of this reason, the OEM (original equipment manufacturer) supplier manufacturer is also having the worry to the mp3 production line future orders position, meets one to want for the first time one time the fool who signs one year of agreement, will not comply to be strange. 正因为这种原因,代工厂商对mp3生产线未来的订单情况也多有担心,第一次遇上一个愿意一次签一年协议的冤大头,不会答应才奇怪了。 Day, front staff handled two OEM (original equipment manufacturer) supplier manufacturers respectively, Taiwan OEM (original equipment manufacturer) supplier manufacturer signed a 1.05 million contract, the Shenzhen OEM (original equipment manufacturer) supplier manufacturer signed 1.6 million directly. 一天的时间,前端员工就分别搞定了两个代工厂商,台湾代工厂商签了一份105万台的合约,深市的代工厂商则直接签了160万。 The however both situations are similar, Taiwan OEM (original equipment manufacturer) supplier manufacturer first three months can only put out most 150,000 capacities to Easy Music Science and Technology, but starting from the fourth month, the following nine months can enhance the capacity to each month 100,000 ; The Shenzhen OEM (original equipment manufacturer) supplier manufacturer first three months can only put out 250,000 capacities to come out most, but the following nine months can enhance the capacity to each month 150,000. 不过两家的情况都差不多,台湾代工厂商前三个月只能拿出最多十五万台的产能给易听科技,但是从第四个月开始,后面的九个月可以把产能提高到每月十万台;深市的代工厂商前三个月只能拿出最多二十五万台产能出来,但后面的九个月可以把产能提高到每月十五万台。 Regarding this, Easy Music Science and Technology needs during the payment first batch of 100,000 30% payment for goods, at 10 Yuan each amount, pays all intention orders one time the intention gold/metal, nothing but is 20 million, this money Li Mu can leave. 对此,易听科技需要在支付首批十万台30%货款的同时,以十元每台的金额,一次性支付所有意向订单的意向金,无非就是两千万,这笔钱李牧还是出得起的。 However, these 20 million flowers go out, bought an insurance for oneself, if the OEM (original equipment manufacturer) supplier manufacturer wants to stop under the pressure with own cooperation when the time comes, must weigh well whether to compensate, this is altogether 200 million many penalties, to the profit very Weibo OEM (original equipment manufacturer) supplier manufacturer, basically was impossible to pay. 但是,这两千万花出去,就是给自己买了一个保险,如果到时候代工厂商迫于压力想停止跟自己的合作,就要好好衡量一下是不是能赔偿的起,这可是一共两亿多的违约金,对利润本来就很微薄的代工厂商来说,基本不可能支付得起。 Li Mu wants is this effect, first draws cash to the opposite party makes a neck wrap/sets, when the opposite party wears willingly on the neck, unsurprisingly, Li Mu will not tighten the rope on own initiative, but once the opposite party wants to work loose, that this neck set will want their lives. 李牧要的就是这种效果,先拿钱给对方做一个脖套,当对方心甘情愿的戴在脖子上,不出意外,李牧绝不会主动拉紧绳索,可一旦对方想挣脱,那这个脖套就会要他们的命。 The factory signs the contract, Easy Music Science and Technology hits the funds as promised, two factories start to get ready to begin immediately to produce. 工厂签订合约,易听科技如约打款,两家工厂就立刻开始准备着手生产。 Couple days ago Li Mu was the name of hardware brand racks brains, thinks for a long time has not found out an appropriate name very much, afterward must sign shortly, decided that same pursued catchy simply with Apple, therefore then the child's play established a hardware brand trademark generally: Mango( Mango), at that time what Li Mu thought that perhaps later everyone mentioned again fruit machine time, said is not Apple, but was Mango. 前几天李牧为硬件品牌的名字绞尽脑汁,想了很久都没有想出一个合适的名字,后来眼看要签约了,就干脆决定跟苹果一样追求朗朗上口,于是便儿戏一般的创立了一个硬件品牌商标:mango(芒果),李牧当时想的是,没准以后大家再提到水果机的时候,说的就不是苹果,而是芒果了。 apple logo bit Apple, Li Mu had not actually made the brand with the Mango image logo, but takes brand logo with English Mango of artistic body directly, the typeface and philip and nokia were a little similar, what used was the Mango orange, seemed like has to compel the standard very much. apple的logo是咬了一口的苹果,李牧却没有用芒果图像来做自己品牌的logo,而是直接用一个艺术体的英文mango来作为品牌logo,字体和philip、nokia有点相似,不过用的是芒果的橘黄色,看起来还是很有逼格的。 But mp3 that the first hardware product of Mango brand will soon start to produce, Li Mu has the absolute assurance to make it have a run-away success. 而mango品牌的第一个硬件产品就是即将开始生产的mp3,李牧有绝对的把握可以让它一炮而红。 After the OEM (original equipment manufacturer) supplier manufacturer handles, Li Mu went to a work place in Taobao Corporation specially, met with Liu Qiangdong as well as Fang Xudong. 代工厂商搞定之后,李牧专门去了一趟淘宝公司的办公职场,跟刘镪东以及方旭东碰了个面。 Li Mu signed itself the mp3 OEM (original equipment manufacturer) supplier contract the matter to tell two people, simultaneously proposed oneself got online the request of time to the Taobao net: „On June 6 got online, gets online started on the same day simultaneously has custom-made the mp3 sale.” 李牧把自己签订mp3代工合同的事情告诉了两人,同时提出了自己对淘宝网上线时间的要求:“6月6号上线,上线当天同时启动定制mp3销售。” Fang Xudong almost said without hesitation: „On June 6 got online does not have the issue, trying harder to achieve to get online on the 1 st is not.” 方旭东几乎不假思索的说:“6月6号上线没问题,加把劲做到一号上线也不是不可以。” Li Mu beckons with the hand: „On June 6.” 李牧摆摆手:“就6月六吧。” Fang Xudong nods, Liu Qiangdong wants to ask why Li Mu chooses this time the node, but bears finally had not asked. 方旭东点了点头,刘镪东想问李牧为什么选择这个时间节点,但最后还是忍住没问。 Why chose as for Li Mu got online on June 6, was actually very simple, that day was his birthday. 至于李牧为什么选择6月6日上线,其实很简单,那天是他的生日。 After all must give to itself the different birthday presents, the weight/quantity of Taobao net was enough. 终归是要送给自己一点不一样的生日礼物,淘宝网的分量足够了。 Liu Qiangdong asked Li Mu: „If we ahead of time with young seller communications in Eachnet as well as other platforms, then our projects may expose ahead of time, has the issue?” 刘镪东问李牧:“如果我们提前跟易趣以及其他平台上的小卖家沟通,那么我们的项目就可能会提前曝光,有问题没？” Li Mu said: „Without the issue, the Taobao net can expose ahead of time, but other aspects cannot, for example future Taobao be responsible for the conduction current, provide the online payment channel by Muye Science and Technology by Alipay, as well as Easy Music Network has custom-made the mp3 exclusive sale wait/etc, if these have not exposed, the Taobao net in other person of eyes is actually baby in a swaddling clothes, no one will care.” 李牧说:“没问题啊,淘宝网可以提前曝光,但是其他方面不能,比如将来的淘宝会由牧野科技负责导流、由支付宝提供在线支付渠道,以及易听网定制mp3独家销售等等,如果这些没有曝光,淘宝网在其他人眼里其实就是一个襁褓中的婴儿,没人会把它当回事。” Liu Qiangdong said: „Understood, I have no scruples.” 刘镪东说:“明白,那我就没什么好顾忌的了。” Li Mu said: „Before getting online the matter asked both of you completely, I was really the matter was too recently many, could not leave.” 李牧说:“上线前的事情就全部拜托你们俩了,我最近实在是事情太多,抽不开身。” Liu Qiangdong asked: „Your YY didn't Game Hall get online for several days? I looked that the development momentum good not good, you before Taobao has not gotten online to yourself did not have a vacation, what matter but also there is busy?” 刘镪东问:“你的yy游戏大厅不是上线好几天了吗？我看发展势头好到不行,你还不趁着淘宝没上线之前给自己放个假,还有什么事情要忙？” Li Mu said: „I have Storm Entertainment, «MU Online / miracle mu» must collect fees immediately!” 李牧说:“我还有个暴风娱乐呢,《奇迹mu》马上就要收费了啊！” Liu Qiangdong then thinks, Li Mu are still doing Game outside, shakes the head while sighed: „Person is really exasperating, your can Game, surpass Legend in the income this year?” 刘镪东这才想起来,李牧自己在外面还在搞游戏,一边摇头一边感叹:“人比人真是气死人,你那款游戏,今年能在收入上赶超传奇吗？” Li Mu thinks, said: „Within two months should not have the issue.” 李牧想了想,说:“俩月之内应该就没问题。” ...... …… Temporarily finishes matter on hand, Li Mu did not have the slow one breath, «MU Online / miracle mu» must start to collect fees. 暂时忙完手头的事情,李牧还没有缓一口气,《奇迹mu》就要开始收费了。 However is good because of this no need Li Mu is busy, this/should busy had finished, remaining what answer paper looked at the market to give a «MU Online / miracle mu». 不过好在这一次没什么需要李牧忙的,该忙的早就已经忙完了,剩下的就看市场给《奇迹mu》一个什么样的答卷了。 «MU Online / miracle mu» measures to start from, Li Mu has started to conduct the activity to drum up support for it in Tieba (Post It), when beta, this Game by the beautiful 2.5 d picture and huge world construction and vocational skill system, attracted the favors of lots of player, Li Mu had done fully the preparatory work for it, is waiting for this day of opening charge. 《奇迹mu》从内测开始,李牧就已经开始在贴吧搞活动为它造势,公测时,这款游戏又以绝美的2.5d画面以及庞大的世界架构、职业技能体系,吸引了大量玩家的青睐,李牧早就为它做足了准备工作,就等着开启收费的这一天了。 However, «MU Online / miracle mu» although avoids on the same day charge that YY Game gets online, because only five day and YY all the people fought the landlord competition also to be in progress the reason late, the charge many came under the impact that YY Game had on the same day. 不过,《奇迹mu》虽然避开在yy游戏上线的当天收费,但因为只晚了五天、yy全民斗地主大赛还在进行中的缘故,收费当天还是多少受到了yy游戏所带来的影响。 Usually «MU Online / miracle mu» Nikkatsu users stably over 3 million people, rush hours section online population when 800,000 high and low, but since YY Game gets online, this digit slid probably about 10%, moreover user on average use fierce of long drop, achieved 30%, but Li Mu at heart also clear, average use long drops , because the user divided to fight the landlord to compete part time on, Nikkatsu and peak online population only slid 10%, to Li Mu acceptable. 平时《奇迹mu》的日活用户稳定在300万人以上,高峰时间段在线人数在80万上下,但自从yy游戏上线,这个数字就下滑了大概10%左右,而且用户平均使用时长下降的更厉害,达到了30%,不过李牧心里也清楚,平均使用时长下降,是因为用户把一部分时间分到了斗地主比赛上,日活和高峰在线人数仅下滑10%,对李牧来说还是可以接受的。 The same day of «MU Online / miracle mu» charge, 280 people of log in Game, 1.2 million people purchased Point card officially, the MU Online / miracle Point card selling price was like Legend, 35 Yuan 120 hours, or 35 Yuan hired by the month the non- time limit, in addition, can choose 20 Yuan 60 hours, either 20 Yuan 15 days, if with the Alipay purchase, then enjoyed 95 discount, and there is an opportunity to obtain the time to bestow randomly, for example: If purchases 35 Yuan Point card, has the opportunity to obtain 1-10 hours of extra present of immediately, if purchases 35 Yuan hiring by the month card, has the opportunity to obtain 1-3 days of extra presents, 20 Yuan shift has not bestowed randomly. 《奇迹mu》正式收费的当天,280人登陆游戏,120万人购买点卡,奇迹的点卡售价和传奇一样,35元120小时,或者35元包月不限时,除此之外,也可以选择20元60小时,或者20元十五天,如果采用支付宝购买,则享受95折优惠,并且有机会随机获得时间赠送,例如:如果购买35元点卡,有机会随即获得1-10个小时的额外赠送,如果购买35元包月卡,有机会获得1-3天的额外赠送,20元档位的没有随机赠送。 Therefore, First Day purchases in the Point card 1.2 million people, there are about 800,000 people to use Alipay to recharge, moreover 90% purchased 35 Yuan files Point card, other, mostly come from the Internet cafe sell system. 所以,第一天购买点卡的120万人里,有将近80万人使用支付宝充值,而且90%购买了35元档的点卡,其他的,基本都来自于网吧销售系统。 Day of time, the earning breaks through 35 million. 一天时间,营收突破三千五百万。 The conservative estimate, the ten million level user in this Game, over 2 million people will also transform the payer finally . Moreover the log in time interval of faithful user will not surpass three days, therefore, the words of 2 million payers, can bring at least five 60 million earnings, as for altogether can have many payers, Li Mu cannot determine, but if the luck is good, if the follow-up operation can cater to the user psychology, if Legend is still aloof to plug-in, then the payer breaks through 3 million is not the major problem. 保守估计,这款游戏里的千万级用户,最终也会有两百万人以上转化成付费用户,而且忠实用户的登陆间隔时间不会超过三天,所以,两百万付费用户的话,就能带来至少五六千万的营收,至于一共能有多少付费用户,李牧也不敢确定,但如果运气好,如果后续运营能够迎合好用户心理,如果传奇依旧对外挂无动于衷,那么付费用户突破三百万也不是什么大问题。 Because most earnings come from Alipay, was Li Mu saved a large number of Point card marketing channel expenses, made the realized profit obtain the further promotion. 由于大部分营收来自于支付宝,为李牧节省了相当一部分的点卡销售渠道费用,也让实际利润得到了进一步的提升。 Obtains Li Mu of this data is quite excited, if said purely the issue of money, since today absolutely has been the rebirth to present most exciting one day, because day of gain more than ten million today, unlike the Muye Science and Technology situation, in this sum of money turns over to have 60% completely, therefore these money who oneself control are can take the flower momentarily, so long as pays taxes, can get so far as in individual card directly. 得到这个数据的李牧相当激动,如果单纯说钱的问题,今天绝对是自己重生以来到现在最激动的一天,因为今天一天自己就赚了上千万,与牧野科技的情况不同,这笔钱里面完全归自己支配的有60%,所以这些钱自己是随时可以拿出来花的,只要缴税,就可以直接弄到个人卡上。 The undertaking is so long, Li Mu dares to face upward to cry loud and long finally: „Father is not short of money!” 创业这么久,李牧终于敢仰天长啸一声:“老子再也不缺钱了！” After «MU Online / miracle mu» gets online, he can finally filthy rich telephones to Chen Ze, asks: „Old Chen, when does our race track + club project start? Hurried to decide the day I to invest money toward in well!” 在《奇迹mu》上线之后,他终于能够财大气粗的给陈泽打电话,开口就问:“老陈,咱们的赛车场+俱乐部项目到底什么时候启动？赶紧定日子我好往里投钱了！” Chen Ze haha said with a smile in the telephone: „The design team of Italy has started to have the design proposal and blueprint, the plan and blueprint come out to start immediately, right, did Song Liang register in the Yanjing real estate company?” 陈泽在电话里哈哈笑道:“意大利的设计团队已经开始出设计方案和图纸了,方案和图纸一出来就可以立刻启动,对了,宋亮在燕京的房地产公司注册好了吧？” Li Mu said: „Registered early, waited first to practice acquiring a skill with this project.” 李牧说:“早注册好了,就等着拿这个项目先练练手呢。” Chen Ze said: „I also reached an agreement with Du Fei, she will come back next month, first focuses on the club project, if you have anything to need her to help you manage in US (America) must as soon as possible.” 陈泽道:“我跟杜菲也说好了,她下个月就回来,先把心思放在俱乐部项目上,你如果还有什么事情需要她在美国帮你办的就要尽快了。” Li Mu thinks of k, and domain name of k entire genealogy in own, US (America) Corporation had also registered, now anything does not need to worry, so long as can flicker when the time comes Mark Zuckerberg, oneself on complete satisfaction. 李牧一想到k,以及k整个族谱的域名都已经在自己手里了,美国公司也注册好了,现在自己什么都不用操心,只要到时候能够忽悠住马克・扎克伯格,自己就完完全全的满足了。 Therefore, Li Mu said to Chen Ze with a smile: „I have nothing, hurries to make to solve your pain of yearning her who the need she helps!”( To be continued.) 于是,李牧笑着对陈泽说道:“我没什么需要她帮忙的了,赶紧把她弄回来解你的相思之苦吧！”(未完待续。)
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