RINAPE :: Volume #5

#466: „Moreover, my present making way team steps up QQ Game Hall at the same time, but also in letting the person seeks for the appropriate opening team everywhere, I want to enhance a magnitude our opening abilities temporarily, several million budget ensure

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The QQ present market share is withering suddenly, but to Li Mu, it as before is the biggest competitor. qq眼下的市场份额正在急剧萎缩,但对李牧来说,它依旧是自己最大的竞争对手。 …… …… Must make the great alligator, must resolve to slaughter all potential competitors completely completely, letting the whole world becomes own hunting field, the side of bed, how allows others to snore to rest! although this ambition is very difficult to realize, but also must rush to this direction show/unfolds! 要做巨鳄,就要立志于把所有潜在的竞争对手全部屠戮殆尽,让整个世界成为自己的狩猎场,卧榻之侧,岂容他人鼾睡！虽然这个志向很难实现,但也一定也要奔着这个方向展！ Immediately the Instant Messenger domain, the Li Mu's goal is one-party rule, oneself must occupy 9 o % market shares can have no more worries, before achieving this goal, all can occupy 5% share above software can become itself dead to knock the competitor, particularly previous life industry overlord QQ. 即时通讯领域,李牧的目标就是一家独大,自己要占到9o%的市场份额才能高枕无忧,在没达到这个目标之前,所有能够占到5%份额以上的软件都会成为自己死磕到底的竞争对手,尤其是上辈子的行业霸主qq。 Present QQ in front of YY, each aspect has very big disparity, but Li Mu does not dare to be lax, strength that because his very clear this company opens in the product, can say that this will be the future home most understands the product the company, so long as he will remain, will be threatening to Li Mu, will unable to do well them to open a new function and new product to turn the tide in favor also perhaps. 现在的qq在yy面前,各个方面都有很大差距,但李牧一点也不敢松懈,因为他很清楚这家公司在产品开上的实力,可以说这是未来国内最懂产品的公司了,只要他还存在,对李牧就有威胁,搞不好他们开一个新功能、新产品就能够挽回颓势也说不定。 The YY Game platform is Li Mu fatal strikes, present QQ that QQ prepares no matter is fermenting what product, what is a little certain, their present income greatly shrink, entered the loss condition from the profit condition, how long it can lose money, Li Mu does not know, but looks at present, if he wants to pursue present YY in several core functions, only takes several months can achieve, Tencent in started to gain last year, this year in the account is lying affirmative many funds, moreover behind also had the capital to support, perhaps he also really can hit with 1-2 Annual protracted war, if both sides fall into the seesaw battle on the product, tries to overtake each other, you to be me to copy, is unable to accept to Li Mu absolutely. yy游戏平台就是李牧给qq准备的致命一击,现在的qq不管在酝酿着什么产品,但有一点可以肯定的是,他们现在的收入大幅缩水,从盈利状态进入了亏损状态,它能亏损多久,李牧也不知道,但目前看,他如果想要在几个核心功能上追赶现在的yy,只需要几个月的时间就可以做到,腾训在早在去年就开始盈利了,今年账面上肯定趴着不少资金,而且背后还有资本撑腰,没准他还真能跟自己打个1-2持久战,如果双方在产品上陷入拉锯战,你追我赶、你做我抄,那对李牧来说是绝对无法接受的。 Therefore, Li Mu must do now, is to make YY eliminate thoroughly QQ, not only in the QQ stepped in domain, the domain that but also has not involved including it at present, uses the immediate Instant Messenger domain new product to arm itself, this new product is the YY Game platform. 所以,李牧现在要做的,就是让yy彻底把qq淘汰掉,不光是在qq本身就已经涉足的领域,还包括它眼下没有涉及的领域,利用出即时通讯领域的新产品来武装自己,这个新产品就是yy游戏平台。 According to the present Ourgame scale, the Muye Science and Technology market sector had made an estimate, after YY Game Hall gets online, its at the same time online population according to the current market conditions should be very difficult to break through 6 o ten thousand, the market space cannot calculate very in a big way. 根据眼下联众的规模,牧野科技的市场部门曾经做出过一份预估,yy游戏大厅上线之后,它的同时在线人数按照目前的市场情况应该很难突破6o万,市场空间不能算非常大。 Regarding this, the reason that the market sector gives is: Present user's demand to Game most centralized at end roaming, to the viscosity and loyalty of end roaming is also unreplaceable, small Game of chess sign longan class can only play a role of rest and recreation, therefore the user viscosity is not high, the user community should not be big, moreover currently YY Game Hall only has the Game blue diamond and happy bean these two payment item(s), its future income scale also will be quite possibly limited. 对此,市场部门给出的理由是:眼下的用户对游戏的需求大部分集中在端游,对端游的粘度与忠诚度也是无可替代,棋牌益智类的小游戏只能起到一个休闲娱乐的作用,所以用户粘度不高,用户群体应该不会太大,而且目前yy游戏大厅只有游戏蓝钻和欢乐豆这两种付费道具,它未来的收入规模可能也比较有限。 But Li Mu actually actually favors to the YY Game Hall future, the reason is very simple, this model of product is very difficult to be the end roaming that high user viscosity in a short time, characteristics that but its two any end tours do not have, one is popular is extremely high, one is the fragment time occupancy is high. 可李牧却对yy游戏大厅的将来却非常看好,原因很简单,这款产品或许短时间内很难达到端游那么高的用户粘度,但是它有两个任何端游都不具备的特性,一个是普及度极高,一个是碎片时间占有率高。 So-called popular is extremely high, when only has Ourgame at present, most people do not look clearly, but Li Mu is at heart clear, internet will unfold again in the future, all kinds of Game hiding the sky and covering the earth, even if some Game can achieve the moon/month running water over hundred million, but its user popular cannot compare QQ Game Hall by far, because most users are impossible to huddle together to an end roaming, for example, World of Warcraft best time internally also in 10 million players, but has played the QQ Game Hall person, the quantity almost and QQ user is the same, this on is the QQ Game Hall unique advantage. 所谓普及度极高,在眼下只有联众的时候,绝大部分人看不明白,但李牧心里清楚,互联网再往后展,各种各样的游戏铺天盖地,即便有的游戏可以做到月流水过亿,但它的用户普及度也是远远比不上qq游戏大厅,因为绝大多数的用户不可能扎堆到一款端游上,比如,魔兽世界最牛的时候在国内不过也在一千万玩家,但是玩过qq游戏大厅的人,数量几乎和qq用户一样多,这就是qq游戏大厅独一无二的优势。 Is high as for the fragment time occupancy, is actually because the localization of YY Game Hall was like past QQ Game Hall, did not ask the user like playing the end roaming uses massive time immersion every day, but asked to rely on the quick start, quick Game and single bureau Game time short flexible advantage, seizes the fragmented time of user. 至于碎片时间占有率高,其实就是因为yy游戏大厅的定位和当年的qq游戏大厅一样,不求用户像玩端游那样每天都用大量时间沉浸其中,但求能够凭借快启动、快游戏、单局游戏时间短的灵活优势,来占领用户的碎片化时间。 For example, bored time goes to play several games of pokers ; The end played tired, hit several games to fight the landlord to trade the brain ; When friend S may the friend not come together, first plays several games of small Game to wait ; Waits for a piece time, plays several games of Game to be insufficient suffering too ; Group chatting time does not want to type, several friends come to play several games of small Game together...... 比如,无聊的时候进去打几局扑克;端游玩累了,打几局斗地主换换脑子;等朋友一起s可朋友还没来,先玩几局小游戏等着;等下片儿的时候,玩几局游戏不至于等的太煎熬;群聊的时候不想一直打字了,几个朋友一起进来玩几局小游戏…… These, are seizure of fragment time. 这些,就是碎片时间的占领。 From the product perspective, these small-scale Game in YY Game Hall, in the user experience are very facile quick products, is not first high to the computer performance requirement, moreover when operates is also very low to the occupancy degree of performance ; Next it not Game in the entire screen condition, but is entire window interface, convenient user while playing Game conducts any other operations, for example chatted YY, to look that webpage, looked the video, listened to music wait/etc. 从产品角度上来说,yy游戏大厅里的那些小型游戏,在用户体验上是非常轻便快捷的产品,先对电脑性能要求不高,而且运行起来时对性能的占用程度也很低;其次它不是在全屏状态下游戏,而是全窗口化的界面,方便用户在玩游戏的同时进行其他任何操作,例如聊yy、看网页、看视频、听歌等等。 Does not need the user to gather the entire energy, not to affect other concurrent operation products, when this makes the YY Game user uses it the efficiency very high, but the behavior cost is very low, therefore is also more suitable to be used for the fragment time of packing user. 不需要用户集中全部精力、不影响同时操作其他产品,这使得yy游戏的用户使用它时的效率很高,而行为成本很低,所以也更适合用来填充用户的碎片时间。 However current internet also no one realized that the fragment time the concept and importance, present Ourgame does not have this attribute even, because it does not have the powerful core product to make the support, the sole Game platform is unable to reduce the behavior cost of user, must input the account number password to register to enter, was far less than that the YY user starts YY Game Hall to be convenient, because the YY user only needs a left mouse button click, can complete the start + to ascend 6 entire processes automatically. 但是目前的互联网还没有人意识到碎片时间的概念以及重要性,就算是眼下的联众本身也不具备这一属性,因为它没有强大的核心产品做支撑,单一的游戏平台无法降低用户的行为成本,要输入账号密码登录进入,远不如yy用户启动yy游戏大厅便捷,因为yy用户只需要鼠标左键一键点击,就可以自动完成启动+登六的全过程。 To seize the fragment time of user, the product must extremely Jane/simple Jijian again extremely Jane/simple. 想抢占用户的碎片时间,产品本身一定要极简极简再极简。 Moreover, can occupy the product of user fragment time firmly is very extraordinary, after viscosity that because the fragment time use accumulates to certain extent, instead will be higher, makes a simple analogy, the mobile phone user will be weary of some Game frequently, but unloads it, if in the cell phone installed the application of today's headline fragment reading, overwhelming majority users will make it treat in oneself cell phone, and every day scattered use multiple, with many are more faithful. 而且,一款能够牢牢占据用户碎片时间的产品是非常了不起的,因为碎片时间使用累积的粘度到一定程度之后反而会更高,打个简单的比喻,手机用户经常会厌倦了某一款游戏而把它卸载,但一旦手机里装了今日头条这种碎片阅读的应用,绝大部分的用户都会让它一直待在自己的手机里,并且每天零零散散的使用多次,用得越多越忠实。 Hope of Li Mu to YY Game Hall takes the user fragment time firmly, making the YY user viscosity have the qualitative promotion. 李牧对yy游戏大厅的希望就是牢牢占据用户碎片时间,让yy用户粘度有质的提升。 Meanwhile, in Shenzhen Tencent is also a quietly working hard situation. 与此同时,远在深市的腾训内部也是一片埋头苦干的情形。 Tencent entered normalizing working overtime already many days, since YY gets online now, all technical staff are practicing 996 going to work systems: 9 : 00 am goes to work, 9 : 00 pm to get off work, in every week six days of class. 腾训进入常态化加班已经好多天了,自从yy上线到现在,所有的技术员工都在实行996的上班制度:上午 9 点上班、晚上 9 点下班,每周上六天班。 The Tencent staff also knows that now is the critical moment of life and death, YY by the powerful product and Tieba (Post It) and Happy Farm support, in the immediate Instant Messenger domain with irresistible force, own QQ share getting smaller, at this time, all hopes pinned on the product opens. 腾训员工也知道现在是生死存亡的关键时刻,yy凭借强大的产品及贴吧、开心农场的支撑,在即时通讯领域势如破竹,自家的qq份额越来越小,这个时候,一切的希望都寄托在产品开上了。 Chief Ma most cares, is opening of QQ Game platform, he had also had long realized, if competes in immediate Instant Messenger with YY, various oneself aspects were in an inferior position, must find the means of collapsing at present, drew the aspect with the way of defeating the enemy by a surprise attack, therefore the QQ Game platform is his present highest hope. 马总最最在意的,就是qq游戏平台的开,他也早就意识到,如果只是跟yy在即时通讯本身竞争,自己各方面都处于劣势,眼下就必须找到破局的办法,用出奇制胜的方式扳回局面,所以qq游戏平台就是他眼下的最大希望。 Naspers representative Dean Kubbe has been stationed in Shenzhen this period of time, he even arrives at Tencent every day „being on duty”, although he does not understand the technology to open, but he needs to see Tencent now the methodical appearance, needs to see them to defeat the confidence of opponent, simultaneously here situation prompt feedback to headquarters, if Chief Ma also or the headquarters have what need interactive information, comes to the scene to transmit by him. 迷h的代表迪恩・库伯这段时间一直驻扎在深圳,他甚至每天都到腾训“坐班”,虽然他不懂技术开,但是他需要看到腾训现在有条不紊的样子,需要看到他们战胜对手的信心,同时把这里的情况及时回传给总部,如果马总亦或者总部有什么需要交互的信息,也都由他来现场传达。 Arrived the evening, Dean had knocked open the Chief Ma office door, according to his these days custom, came to chat the latest progress and situation with Chief Ma at this time together, exchanges the message again, oneself can return to the hotel. 已经到了晚上,迪恩叩开了马总的办公室房门,按照他这几天的习惯,这时候进来跟马总一起聊一聊最新的进展与情况,再交换一下消息,自己就可以回酒店了。 Naturally, Dean is interested to the China tea leaves that he steeps, a native of Guandong likes drinking tea, in the office of almost every leader will have one tea set and tea sea, every day Dean will drink the tea that several cups of Chief Ma make personally in this, will drink to satisfy a craving will walk. 当然,迪恩对他沏的华夏茶叶非常感兴趣,粤省人爱喝茶,几乎每个领导的办公室里都会有一套茶具和茶海,每天迪恩都会在这喝几杯马总亲自泡的茶,喝过瘾了才会走。 Chief Ma sees Dean to come, from own desk advance party, before taking a step directly arrived at the sand, very optional said to Dean: „Dean, sits.” 马总见迪恩进来,直接从自己的办公桌前站了起来,迈步来到沙前,很是随意的对迪恩说:“迪恩,过来坐。” Dean laughs, said: „For these days drank your China tea, I quick am fascinated, couldn't help your office to this time.” 迪恩哈哈一笑,说:“这几天喝你们华夏的茶,我已经快入迷了,一到这个时候就忍不住要来你办公室。” Chief Ma said with a smile slightly: „Drinking tea beneficial health, but can also adjust the mood, usually in the evening drinks tea night cannot fall asleep, but the pressure was so recently big, in the evening drinks to make tea instead can rest is better.” 马总微微笑道:“喝茶有益身体健康,还能调节心情,平时晚上喝茶夜里睡不着,但最近压力这么大,晚上喝点茶反而能睡的好一些。” Saying, Chief Ma has been starting to boil water to steep tea, Dean sighed one: „Could look at recently pressure of you and staff is very big, but your desperate work, making my leader appreciate, he has trusted you and your team, even if presents the opponent of Muye Science and Technology such rank now, he still believes that you can certainly lead the team to reverse the present aspect, our requests were not high, if can defend 4 o % market shares, is successful, if can achieve 5 o % and even higher, that was better.” 说着,马总就已经开始烧水沏茶,迪恩则感叹一声:“看得出来最近你和员工们的压力都很大,不过你们这种拼命的工作态度,让我的领导非常赞赏,他一直都非常信任你和你的团队,即便现在出现了牧野科技这样级别的对手,他也相信你一定能够带领团队逆转眼前的局面,我们的要求不高,如果能够守住4o%的市场份额,就已经非常成功了,如果能够达到5o%甚至更高,那就更好了。” Chief Ma said self-confidently: „4 o % are not the issue, so long as our QQ Game platform gets online, I have this assurance, after all now the YY also single client carries, in addition two Tieba (Post It) and Happy Farm these two E Boss products, but our QQ Game Hall, will become first with the QQ associated client side product, in this model of product, the thing that we can make in the future are too many.” 马总非常自信的说:“4o%不是什么问题,只要我们的qq游戏平台上线,我就有这个把握,毕竟现在yy也只是单一客户端,外加两个贴吧、开心农场这两个eb产品,而我们的qq游戏大厅,将成为第一个与qq伴生的客户端产品,在这款产品里,我们将来可以做的东西太多了。” Dean said with a smile: „I also favor your new product, if it can do, user's viscosity to the QQ dramatically will certainly increase, this is the advantage that Muye Science and Technology does not have.” 迪恩笑道:“我也非常看好你这个新产品,如果它能够做起来,用户对qq的粘度一定会大幅增加,这是牧野科技不具备的优势。” Said that this, Dean cannot bear the sigh: „Now what I compare to be worried is Muye Science and Technology can plagiarize our creativities when the time comes, opens a Game platform to come out based on YY.” 说完这句,迪恩忍不住感叹:“我现在比较担心的是牧野科技到时候会不会抄袭我们的创意,在yy的基础上也开一款游戏平台出来。” Chief Ma said: „This has the possibility very much, after all everyone uses for reference and plagiarizes in the product pattern mutually, YY plagiarized our QQ, increased some original functions based on QQ, this behavior is very shameless, but we do not have the means to cease, the only means are the time maintain are in the lead.” 马总说:“这很有可能,毕竟大家在产品模式上就是相互借鉴和抄袭,yy本身就是抄袭了我们的qq,在qq的基础上增加了一些原创功能,这种行为很无耻,但我们没有办法杜绝,唯一的办法就是时刻保持领先。”
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