RINAPE :: Volume #5

#403: Shows good will to Muye Science and Technology

LNMTL needs user funding to survive Read More

About the YY Game platform, the product idea chart that Li Mu gives is also very simple. <(?( <[ < 关于yy游戏平台,李牧给出的产品构思图也很简单。〈〔?(〈[〈 The foundation request of product is: Opens an independent client side product, this product can register from own client side directly, can start and ascend 6 from the YY client side, but the product core of this Game platform, is chess sign class small Game for example: Small Game of poker Game, mahjong Game and various longan chess about the collection, the foundation request and Ourgame platform are similar, the user chooses the Game type to choose the Game district and room to enter the room to choose the table to start Game. 产品的基础要求是:开一个独立的客户端产品,这个产品可以直接从自身客户端登录,也可以从yy客户端启动、登六,而这个游戏平台的产品核心,则是棋牌类小游戏例如:扑克游戏、麻将游戏、各种益智棋类的小游戏合集,基础要求与联众平台类似,用户选择游戏种类选择游戏大区、房间进入房间选桌开始游戏。 The foundation request is very simple, moreover there is basically may be used in the product of reference, but, in the Li Mu product idea chart, how a bigger length will lie in the YY Game platform will support YY in the user level in the future, on YY, cleared and so on Game member and member marking including the user Game condition demonstration and Game invitation demonstration of quick way and Game score the demonstration on YY. 基础要求很简单,而且有了基本可用于参考的产品,不过,李牧产品构思图中,更大的篇幅在于yy游戏平台将来如何在用户层面对yy进行支持,包括用户游戏状态的展示、游戏邀请的快捷方式、游戏战绩在yy上的展示、开通游戏会员并将会员标识在yy上展示等等。 Before among the netizens wants play Qi Game, the flow to register Ourgame together generally respectively, then told Room Game and table that number the opposite party were on QQ, the opposite party according to clue localization step by step, the user does not think again at present this had what issue, instead thought that this was the perfectly justified matter, but, once they enjoyed conveniently, conformability service, they will realize, originally the platform conformity will bring such big convenient and special amenities to oneself, at that time, they not only becomes nitpicking, moreover becomes very lazy, wants by him again according to this flow. Plays Game with the friend simply is the wishful thinking, he on QQ can through the localization of good friend, a click complete directly from opening the Game platform, to sitting the entire process opposite of good friend, these highlights must manifest in the future on YY. 以前网友之间想一起玩棋牌游戏,流程一般是各自注册一个联众,然后在qq上告诉对方自己所在的游戏、桌号,对方再根据线索一级一级的定位过来,眼下用户不觉得这有什么问题,反而觉得这是天经地义的事情,但是,一旦他们享受到便捷的、整合性的服务之后,他们就会意识到,原来平台整合会给自己带来这么大的便捷和特殊待遇,那时候,他们不但会变得挑剔,而且会变得非常懒惰,想让他再按照这种流程去和朋友一起玩游戏简直是痴心妄想,他在qq上可以直接通过好友的定位,一次点击就完成了从打开游戏平台,到坐在好友对面的全过程,这些亮点将来也要在yy上体现出来。 Li Mu introduced after the YY Game general demand, said: „Everyone do not despise a chess sign Game customer holding straight stage, this product is also equivalent is the YY user depth custom-made complete set of products, will play very vital role to our YY future.” 李牧介绍完自己对yy游戏的大概需求之后,说:“大家不要小看一个棋牌游戏的客户端平台,这个产品也是相当于为yy用户深度定制的配套产品,对我们yy的将来会起到非常重要的作用。” Then, Li Mu also said: „At present the Ourgame user should also be ten million levels, if I have not remembered incorrectly, in January of this year the maximum online population of their platform breaks through 200,000, if this year does not have the competitor to appear, achieving 400,000 are nothing issues, chess sign class Game and our happy agricultural production are different, the Happy Farm although viscosity is very high, but it in the level of user actual operation is off and on, user although has the possibility every day the online over five hours, but the actual operation time 1/3 cannot achieve continually, but chess sign class Game in the user actual operation level is continuously, a sign gives you many 30 seconds, 30 The second does not have/leave system to regard as the forfeit automatically, this forces the user strongly most energy in the middle of Game.” 说罢,李牧又道:“眼下联众的用户应该也是千万级了,如果我没记错,今年一月份他们平台的最高在线人数就突破了二十万,今年如果没有竞争对手出现,达到四十万是没有什么问题的,棋牌类游戏和咱们的开心农产不一样,开心农场虽然粘度很高,但它在用户实际操作的层面是断续的,用户虽然有可能每天在线五个小时以上,但实际操作时间连三分之一都达不到,但棋牌类游戏在用户实际操作层面是连续不断的,一手牌最多给你三十秒的时间,三十秒不出系统自动视为弃权,这就迫使用户把绝大多数的精力都集中在游戏当中。” „We must do finally, is centered on YY, matches with many different products, seizes the user most Browsing time, after the best result is, user Browsing uses our products unable to use, in this case, all our competitors nothing to be afraid.” “我们最终要做的,是以yy为核心,搭配用多种不同的产品,一齐去抢占用户最多的上网时间,最好的结果就是以后用户上网使用我们自己的产品都用不过来,这样的话,我们所有的竞争对手都不足为惧。” The Li Mu's request, sparing no effort seizes the Browsing time of user, this will also be the future big company the direction of trying hard show/unfolds, future Muye Science and Technology will base on YY, will step to the entire internet flood entertainment, the industry that all and entertainment will link up with can conform to Muye Science and Technology , the public relations, community, Game, music and film and television animation, will organically gather these plates, certainly can become a internet flood entertainment domain aircraft carrier. 李牧的要求,就是不遗余力的抢占用户的上网时间,这也是未来大公司所努力展的方向,未来的牧野科技将立足于yy,涉足到整个互联网泛娱乐,所有和娱乐挂钩的产业都可以整合到牧野科技里来,社交、社区、游戏、音乐、影视动漫,把这些板块有机集合起来,一定能够成为互联网泛娱乐领域的一艘航空母舰。 Now the Muye Science and Technology technology team is expanding unceasingly, at present the technical and product related team population has crossed 80 people, Li Mu was still requesting the Lin Qingya unceasing absorbing more technology talents to join, expands in this year to two to 300 people, from this builds a powerful opening center. 现在牧野科技的技术团队正在不断扩大,眼下技术、产品相关的团队人数已经过了八十人,李牧还在要求林清雅不断的吸纳更多技术型人才加入,在今年内扩充到两至三百人,由此搭建一个强大的开中心。 In the future, this opens the center not to need to consider that the company belongs, because it will provide the technical support for oneself future all Internet companies, they sign with Muye Science and Technology, from Muye Science and Technology with the wages, but if other oneself companies need them to come, direct under opens the duty then, the company and company level in being entered in the account book, calculates a general outsourcing technology to open the expense, then has other companies to pay to Muye Science and Technology then, as the matter stands, is equal to other companies to spend to entrust the Muye Science and Technology technology team to outsource, like this in several family/home companies and level of shareholder, will not appear to work. Unfair. 在未来,这个开中心是不需要考虑公司归属的,因为它会为自己将来所有的网络公司提供技术支持,他们只是跟牧野科技签约、从牧野科技拿工资,但如果自己其他公司需要他们来进行开,直接下开任务即可,公司与公司层面在走账的时候,计算出一个大概的外包技术开费用,然后有其他公司支付给牧野科技即可,这样一来,就等同于其他公司花钱委托牧野科技的技术团队来进行外包开,这样在几家公司以及公司股东的层面上,也不会显得自己做事有失公允。 Li Mu believes, oneself although has more than ten years of leading thought that but the revolution of entire company cannot depend entirely on overdraws itself to the future control, needs the employee actively to participate and innovate, only then such company can the unceasing benign revolution, therefore, he to everyone of sitting said in the conference: „Company also encourages everyone to open the domain constantly in the product to innovate, how if everyone regarding revolves YY to raise the user viscosity the issue to have own idea, can ask own colleague and higher authority to develop the brainstorm at any time, I will urge Chief Lin to make one set of innovation incentive policy as soon as possible, everyone must record sincerely, regarding the internet enterprise, the innovation is the foremost productive forces.” 李牧认为,自己虽然有十几年的领先思维,但整个公司的运转不能全靠透支自己对未来的掌控,也需要公司员工积极参与并且创新,只有这样公司才能不断良性运转,所以,他在会议上对在坐的所有人说:“公司也鼓励大家在产品开领域不断创新,如果大家对于如何围绕yy来提升用户粘度的问题有自己的想法,可以随时找自己的同事、上级开展头脑风暴,我会尽快督促林总出一套创新激励政策,大家要谨记一点,对于互联网企业来说,创新才是第一生产力。” Besides makes the detail planning that YY got online in the conference, Li Mu also found Lin Qingya to communicate alone about the issue that «MU Online / miracle mu» in measures. 除了在会议上制定了yy上线的详细计划之外,李牧也找到林清雅单独沟通了关于《奇迹mu》内测的问题。 Storm Entertainment currently has more than 30 people, this was lucky Lin Qingya has been dividing the energy is being Storm Entertainment prepares for war and builds the team, Li Mu to the localization of Storm Entertainment is the Game proxy, does not involve opens, therefore this team is not strong to the technical specialized request, the technical most important person is the engineer who the server erects, Lin Qingya lures related specialists at the yearly salary 500,000 prices from Shanda, therefore the entire Game progress is methodical. 暴风娱乐现在已经有三十多号人了,这多亏了林清雅一直在分着精力为暴风娱乐招兵买马、打造团队,李牧给暴风娱乐的定位就是游戏代理,不涉及自行开,所以这个团队对技术专业性的要求不强,技术方面最重要的人是服务器架设的工程师,林清雅以年薪五十万的代价从盛大挖来一个相关的专业人员,所以整个游戏进度都有条不紊。 Li Mu requests YY to measure in 8 : 00 pm official opening seals, but «MU Online / miracle mu» in measures , then requests to start in this Friday 8 : 00 pm, YY will measure to keep secret as far as possible, but «MU Online / miracle mu» will not need, Li Mu will confess Lin Qingya, making Storm Entertainment be responsible for proclaiming the marketing manager of promotion directly the promoted resources person in charge docking with Tieba (Post It), then oneself will arrange Zhao Kang to transfer the water army support, starting from tomorrow, in Tieba (Post It) will be «MU Online / miracle mu» preheating, simultaneously will conduct a having prize activity in Tieba (Post It), when the time comes, in the user who this Game will be interested, can arrive at MU Online / miracle mu the registration, during will measure, every day. Draws 20 lucky users, measures the registration code besides the gift, but also everyone bestows a Nokia thousand Yuan price the cell phone, in addition, elects three luckiest users every day, bestows three 8000 Yuan price laptop. 李牧要求yy在明天晚上八点正式开启封闭内测,而《奇迹mu》的内测则要求在本周五晚上 8 点启动,yy的内测要尽可能保密,但《奇迹mu》则不需要,李牧交代林清雅,让暴风娱乐负责宣推广的市场经理直接跟贴吧的推广资源负责人对接,然后自己安排赵康调动水军支持,从明天开始,在贴吧为《奇迹mu》预热,同时在贴吧搞一场有奖活动,到时候,对这款游戏感兴趣的用户,可以到奇迹mu吧签到,内测期间每天抽取二十名幸运用户,除了赠予其内测注册码之外,还每人赠送一台诺基亚千元价位的手机,除此之外,每天选三名最幸运用户,赠送三台八千元价位的笔记本电脑。 Calculates how many 10.000 Yuan every day in the Tieba (Post It) direct operation cost on, however present internet Corporation who is so filthy rich? To the big company, is not they cannot disburse money, but is they have not clarified the user to locate now, their concept had not turned around, that is: Their goals are to make money from the user, does not pay out of money, has this budget, rather promoting channel, cannot to the user, such put the cart before the horse. 这么算下来,每天在贴吧的直接运营成本不过就几万块钱而已,但是现在的互联网公司谁有这么财大气粗？对一些大公司来说,不是他们出不起钱,而是他们现在还没有弄清楚用户定位,他们心里一直有一个概念没有扭转过来,那便是:他们的目标是从用户身上赚钱,不是贴钱,有这个预算,宁可给推广渠道,也不能给用户,那样会本末倒置。 Puts up the cash this type crude promoted way before the user, at present also plays no psychological burden on Li Mu. 在用户身上砸钱这种前的粗暴推广方式,目前也就李牧玩起来毫无心理负担。 As you might guess, in the 2 oo 2 year, gives so many prizes every day, will start the big mighty waves among the Internet users, will make in the Internet users in a short time the most popular topic, initially The9 operation MU Online / miracle, Game got online starts to make money, but referring to of their Game operation simply dregs, Li Mu first in having Tieba (Post It) in the hand, Alipay this present home best payment channel, is fermenting YY this sharp blade simultaneously, once when the time comes MU Online / miracle gets online, he has enough assurance to let «MU Online / miracle mu» in own hand, compared with also makes money in the The9 hand far, this Game in future two. Within the year, can achieve the mean diurnal income absolutely over 3 million, therefore, compares, this earlier cost is not the root hair. 可以想见,在2oo2年,每天给出这么多奖品,会在网民中间掀起多大的波澜,会在短时间内制造出网民中最热门的话题,当初九城运营奇迹,游戏上线就开始赚钱,而他们的游戏运营简直渣的指,李牧先在有贴吧在手,还有支付宝这个眼下国内最好的支付渠道,同时又在酝酿yy这柄利刃,到时候一旦奇迹上线,他有足够的把握让《奇迹mu》在自己手里,远比在九城手里还赚钱,这款游戏在未来两年内,绝对能够做到平均日收入在三百万以上,所以,这么比起来,这点前期成本连根毛都算不上。 ...... …… Li Mu has not stayed in the hotel in the evening, but catches up before the meals and snacks drives to look for Chen Wan, two people looked for a pure restaurant to eat meal, Chen Wan told Li Mu, she already calls to communicate the current situation " Happy Camp » director, the opposite party requested her to go to Hunan to communicate the specific detail as soon as possible, the time will be next Monday. 李牧晚上没有留在酒店,而是赶在饭点之前驱车去找陈婉,两人找了一家清净的餐厅吃饭,陈婉告诉李牧,她已经给《快乐大本营》的导演打电话沟通了目前的情况,对方要求她尽快前往湘都沟通具体细节,时间为下个礼拜一。 It looks like in Li Mu, the possibility that Xiangnan TV regrets is almost zero, they are one crowd have the person of market sense of smell, in the broadcast television domain, the overall quality can be very few with the person who Chen Wan is on par with, let alone, Chen Wan can only encircle the powder to be innumerable through 2-3 lens, once she mounts the television screen truly, certainly will become famous in the shortest time. 在李牧看来,湘南卫视后悔的可能性几乎为零,他们是一群非常有市场嗅觉的人,在广播电视领域,综合素质能够和陈婉比肩的人少之又少,更何况,陈婉仅通过2-3个镜头就可以圈粉无数,一旦她真正登上电视荧幕,一定会在最短的时间内成名。 Present «Happy Camp» is at the awkward time, prima donna Li Xiang the will in Hunan, or does not remember now is not managing, has wanted toward Yanjing and toward bigger level show/unfolds, she to be an ambition very heavy person, present Xiangnan TV seems somewhat cannot keep up with her demand to her, therefore at present before Li Xiang leaves thoroughly, looks for a qualified successor after she walks raises the most popular female Host flag, Xie Wei is an alternative person but, but now, Chen Wan is the rightest choice. 现在的《快乐大本营》正处在尴尬期,当家花旦李香现在志不在湘都,或者说志不在主持,一直想往燕京、往更大的层面展,她是一个野心很重的人,现在的湘南卫视对她来说显得有些跟不上她的需求,所以眼下正是在李香彻底离开之前,找一个合格的接班人在她走后扛起最受欢迎女主持人的大旗,原本谢妠是一个无奈之下的备选人,而现在,陈婉才是最合适的选择。 Previous Ning Hao comes back from Hunan, the information that gives is: At present the Xiangnan TV high level is interested in Muye Pictures, they also in inquiry of making a veiled attack, want to know the true relations of Muye Pictures and Muye Science and Technology. 况且,上次宁昊从湘都回来,传递回来的信息是:目前湘南卫视的高层对牧野映象非常感兴趣,他们也在旁敲侧击的打听,想知道牧野映象和牧野科技的真正关系。 The names of although two companies are similar, but from capital level, two company relative independence, but Ning Hao directly acknowledged actually behind these two companies close relations, the words technique that he uses is: Muye Pictures and Muye Science and Technology are the same boss throw, but no registration under a household register. 虽然两家公司的名字非常相似,但是从资本层面,两家公司还是相对独立的,不过宁昊倒是非常直接的承认了这两家公司背后的密切联系,他使用的话术就是:牧野映象和牧野科技是同一个老板投的,只不过没登记在一个户口本下而已。 This saying, the Xiangnan TV high level also understood the connections of these two companies truly. 这话一出,湘南卫视的高层也就真正明白了这两家公司的关联。 Shortly after although Muye Pictures newly established, moreover merely short film work, but they can see relations between this company and Muye Science and Technology from the name, this makes them realize, the Muye Pictures back, quite powerful network promotion resources Tieba (Post It), Tieba (Post It) has tens of millions users, if can make contact with the line with Muye Science and Technology, Xiangnan TV will have a powerful partner in the internet aspect in the future. 虽然牧野映象刚刚成立不久,而且也仅仅有一部微电影作品,但是他们从名字就看得出这家公司和牧野科技之间的关系,这让他们意识到,牧野映象的背后,有一个相当强大的网络推广资源贴吧,贴吧有数千万用户,如果能够和牧野科技搭上线,湘南卫视将来在互联网方面就有了一个强大的合作伙伴。 They relate Chen Wan through Muye Pictures, should also shows good will to Muye Science and Technology and Muye Pictures back boss through this matter, signs Chen Wan, quite therefore forged this relations.( To be continued.) 8 他们之所以通过牧野映象来联系陈婉,应该也是在通过这件事情向牧野科技与牧野映象背后的老板示好,签下陈婉,就相当于是打通了这一层关系。(未完待续。)八
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