《Old Boy》succeedsraises a youthto be hotinternally, regardless of the youth, withhas crossed the person of puberty, afterseeingthismovie, was successfully capturedbythisshort film, becomesitsheartfeltaudience.( Net<(《老男孩》成功在国内掀起一阵青春热,无论正青春的,和已经过了青春期的人,在看到这部电影之后,都成功被这部微电影所俘获,成为它的衷心观众。〔网〈(Conditional, download(ing)onEasy Music Network the movie source, had lookedseveralin front of the computer, butare moredoes not have the person of thisconditiontemporarily, can only doisrebroadcast, these have third day of the lunar New Year the eveningto missto broadcast, butbynearby personAinleytoheartitchypotential subscriber, thereforeat this time, someconservative estimatealsotens of millionslevel of userhopescanseeto rebroadcast.
有条件的,早就在易听网上下载了片源,在电脑前看了好几遍,而更多暂时不具备这个条件的人,唯一能做的就是等重播,这其中还有大年初三晚上错过播,但又被身边人安利到心痒痒的潜在用户,所以这个时候,保守估计也有数千万级的用户希望能够看到重播。Therefore, at presentwhichTV Stationcantwo hours ahead of schedule, evenonehourrebroadcast《Old Boy》, will monopolize the bigcakes of thistens of millionsusers, such hugeuserfloods into, to the viewing ratiowill be a hugepromotion . Moreover, regardingTV Station, nothingcompared with a viewing ratiomore importanttarget.
所以,眼下哪家电视台能够提前两个小时,甚至一个小时重播《老男孩》,都将独享这数千万用户的大蛋糕,这么庞大的用户涌入,对收视率将是一个巨大的促进,而且,对于电视台来说,没什么比收视率更重要的指标了。Normally, if suchpopularfilm and televisionanthology, the TV Stationprocurement costwill not lower, particularlywantsto attainbroadcastsorbroadcasts the poweraloneexclusive, mustpay for the quitehighexpenseto the copyright owner, the althoughpresentmarket quotationdid not have the heat, the soap opera that butproducesgreatlyifTV Stationwantsto bringto make the satellite TVto broadcastalone, a volume of costdefinitely over 1 million, if 4 + 1broadcastingways, isfoursatellite TV+ a broadcastingway of regional station, the pricewill reduceappropriately, butalsobigdozensby some chancevolumes.
正常情况下,如果是这么受欢迎的影视剧集,电视台的采购成本不会低,尤其是想拿到独播或者独家播权,要向版权方支付相当高昂的费用,虽然现在的市场行情还没有热起来,但是大制作的电视剧如果电视台想拿来做卫视独播,一集的成本肯定在百万以上,而如果是4+1的播出方式,也就是四家卫视+一家地方台的播出方式,价格会适当降低一些,但也得大几十万一集。
The satellite TVbroadcastsalonemeans the copyrightto monopolize, 4 + 1mean the receptionto share, generally speaking, the goodfilm and televisionplay, TV Stationhopes that canmakebroadcastsalone, butcost , if too high, can only back off, does4 + 1, ifeventhismoneycannot leave, after that can only waits forothersto broadcasthotly, bringto mount on a dead horseagainwith low price.
卫视独播就意味着版权独占,4+1就意味着收视分摊,一般来说,好的影视剧,电视台都希望能够做成独播,但成本如果太高,就只能退而求其次,来做4+1,如果连这点钱都出不起,那就只能等别人热播之后自己再低价拿来炒冷饭了。
The soap opera of bigmanufacture, the viewing ratioheightwas also unpredictable, only ifwere«My Fair Princess»thisreceptionoverlord, othersoap operasbeforebroadcasting were very difficultto guarantee the reception, but《Old Boy》was different, itis proven, andwas houndedbycountlesspeopleovernight, ifdidto rebroadcast, the receptionwill certainly not lower.
大制作的电视剧,收视率高低也是捉摸不定的,除非是《还珠格格》这种收视霸主,其他的电视剧在播出之前都很难保证收视,不过《老男孩》不一样,它已经得到了验证并且一夜之间被无数人追捧,如果做重播,收视一定不会低。Ifweighsthis45minutes of short filmwith the soap opera of highviewing ratio, thenitssignificancedefinitelyis> = a volume of soap opera, therefore, the Li Mupsychologypriceat least is also 1 million, sets no ceiling limit.
如果用高收视率的电视剧来衡量这部45分钟的微电影,那么它的意义肯定是大于等于一集电视剧的,所以,李牧心理价位至少也是百万起,上不封顶。Ning Haounderstands that Li Muafterhittingwhatwishful thinking, immediatelytakes on the Muye PicturesBusinessDirectorresponsibility, the majorTV Stationcommunicationswithwalking , the startofferis the unificationsends out5 million, dislikesexpensivelycan the counter-offer, butdefinitelyispricehighresults infinally, naturally, Li MuconfessedXiangnan TVwith emphasis, on that daynaturallymustlean towardevenlysomeXiangnan TV, looked at the offer that Xiangnan TVgavespecifically.宁昊明白李牧在打什么如意算盘之后,立刻承担起了牧野映象商务总监的职责,跟找上门来的各大电视台沟通,起步报价都是统一报出五百万,嫌贵可以还价,但最后肯定是价高者得,当然,李牧重点交代了湘南卫视,那天平自然要向湘南卫视倾斜一些,具体就看湘南卫视给出的报价了。Very early in the morning, Ning Haowanted to have a lion's share the generalofferto startraging tidein the televisioncircle.
一大早,宁昊狮子大开口一般的报价就在电视圈里掀起了一阵狂潮。
The majorTV StationBusinessmouth and copyrightpurchasemouthisexchangesin private, theiralthoughis the competitor, butevery so oftenin secret is also each otherinformed sources, evenis the partner who the cooperationkeeps prices down, Muye Picturesoffers5 millionto the 《Old Boy》firstrebroadcastingpower, manyTV Stationrelatedperson in chargeinscoldssoundonepiecein secret.
各大电视台的商务口、版权采购口私下都是互通的,他们虽然是竞争对手,但很多时候私下里也是彼此的消息来源,甚至是合作压价的拍档,牧野映象给《老男孩》的优先重播权报价五百万,许多电视台的相关负责人在私底下都是骂声一片。45minutes of short film, offers5 million, but also first rebroadcastingpower, thisprice is really somewhatis much higher, someTV Stationpsychologicalprices can only tobut actually about 1 million, the highpointalsoto2 millionsupported, reallydoes not dareto takeagainhigh, feared the gain does not equal the loss.
四十五分钟的微电影,报价五百万,还只是优先重播权,这个价格实在是有些高得离谱,有些电视台的心理价位只能给倒一百万左右,高一点的也就到两百万撑死了,再高就实在是不敢拿了,怕得不偿失。Li Mudoes not worry, the presentis only the fourth day of the lunar New Yearearly morning, entireChinafrom the winterhypersomniaslow the godhas not come, to wait foritto awakesleepily, the 《Old Boy》heat degreewill also continue, thisshort filmwill form a public opinionfocusin a short time, nowobviouslyjuststarts, thereforewaits for quite a whileagain, TV Stationcannot help but may raise the offer.李牧也不着急,现在只是大年初四的大清早,整个华夏都还没从冬季的嗜睡中缓过神来,等它醒了困,《老男孩》的热度还会继续,这部微电影会在短时间内形成一个舆论焦点,现在明显才只是刚刚开始,所以再等个半天,电视台可能就会不由自主的提高报价。Spring Festival the vacation, the internetactivebeginning timewas postponedmorning11o'clockby the habits and customsabout, 11points is a watershed, most peoplegot out of bed, ate mealandfinishedmatteron hand, startsBrowsing, manypeopledirectly soarTieba (Post It)to come, inSimple Plan, Du Wei, Zhang KexuanandinoldboythesefourTieba (Post It)active.
春节假期,互联网的活跃开始时间被生活习惯推迟到了上午十一点钟左右,十一点是一个分水岭,大部分人起床、吃饭、忙完了手头的事情,就开始上网,这其中很多人直奔贴吧而来,在简单计划、杜薇、张克轩、老男孩这四个贴吧里活跃。Du Weialthoughjustestablishedlast night, butto11 : 30 amtime, the placardhas crossed300,000, thisheat degree, caught up withSimple Plan, Zhang Kexuan and oldboy, becomeslast nighttopresenthottestTieba (Post It), did not haveone, the current capacitycaught up with the emperors of later generationquickly.杜薇吧虽然昨晚才刚刚建立,但是到上午11点半的时候,帖就已经过了三十万,这个热度,赶上了简单计划吧、张克轩吧和老男孩吧,成为昨晚到现在最热的贴吧,没有之一,流量快赶上后世的帝吧了。althoughhas not arrived atall the peopleto make the blowouttime of starnow, the rookie but who makes a debutevery yearalsoandis not infrequent, butanyone, cannotlikeDu Wei, make a debutteams upwith a Simple Planthiscombination, moreovershewants the appearanceto have the appearance, wants the makingsto have the makings, the backalsohasgreatlyhotshort filmipto drum up support, twobighotsinglebent/tunesupport, so manydirectionstrength, advanced the high spotDu Weiinstantaneously.虽然现在还没到全民造星的井喷时代,但每年出道的新人也并不在少数,但无论是谁,也没有能像杜薇这样,一出道就跟简单计划这种一线组合搭档,而且她本身要模样有模样,要气质有气质,背后还有大热微电影ip造势,又有两大热单曲撑腰,这么多方向一齐力,瞬间就把杜薇推到了高点。At this time, Zhao Kangwater armyis also making an effortin secret, raised the upsurge at majorTieba (Post It)andforumsdiscussing《Old Boy》, the netizensalmostdid not haveothermatter, carrierdiscussed《Old Boy》ineachplatformandon, evenin《Legend》somelots ofplayersdiscussed: „Looked at《Old Boy》?”
这个时候,赵康的水军也在暗中使力,在各大贴吧、论坛掀起一股讨论《老男孩》的热潮,网友们几乎没别的事了,在各个平台、载体上议论《老男孩》,甚至连《传奇》里面都有大量玩家讨论:“看《老男孩》了没？”„Yes, really damnedwas attractive.”
“看了,真他妈好看。”„Paralysis, fathercriedthree.”
“麻痹,老子哭了三回。”„Yeah, IquitelikeDu Wei......”
“哎,我好喜欢杜薇……”„That«You Exist in My Song» that Du Weisang was really of pleasant to hear!”
“杜薇唱的那《我的歌声里》实在是太好听了！”„Ilike«Fleet of Time»manyyeah!”
“我更喜欢《匆匆那年》多一点哎！”„Du Weiismygoddess! Does not know when shecanhave the new song!”
“杜薇是我的女神！不知道她什么时候才能出新歌！”ButEasy Music Networkalsobenefits greatlyinbroadcasting of this《Old Boy》, althoughonlinewatchescannotbenefitmanyusers, butdownloaded capacity of oldboyreached1 millionmagnitudesquickly, moreoveris increasingunceasingly, whatis fiercestisDu Weithattwosongsin the broadcastrocketrise of Easy Music Network, justarrived at12points, the broadcastnumber of times of twosongsadd10 million, download(ing)3 million.
而易听网也在这次《老男孩》的播中受益匪浅,虽然在线观看没能惠及多少用户,但老男孩的下载量很快达到了百万量级而且还在不断增加,最厉害的是杜薇那两歌在易听网的播放次数火箭般上升,刚到十二点,两歌的播放次数加起来过一千万,下载三百万。At the beginning of the year, thesetwosongshave presented the powerfultyrantlistimposing manner, almost allbroadcasting stationsare broadcastingthesetwosongs, moreoverisa whilemustcirculateevery otheronetime, probablyfor fear that the audiencecannot hearto tradestage.
新年伊始,这两歌就已经呈现出了强大的霸榜气势,几乎所有的电台都在播放这两歌,而且是每隔一会儿就要循环一次,好像生怕观众听不到而换台似的。Startsgreatlyhotlynowtruly.
大热现在才真正开始。Not is only the audienceandaudiencegoes after like ducks, the majorfilm and television and people of record companywere also scared.
不光是观众、听众趋之若鹜,各大影视、唱片公司的人也傻眼了。
The homecurrentlydoes not havetrulymatureshort film, 《Old Boy》isunprecedented first time, in the pastfilm and television circle the operator schema of person'stomoviewas: OnbigmanufacturemoviedirectCinema, the smallmanufacturemoviecannot get upCinemato sell toTV Stationdirectly, particularlysold to the movie channelto be most, the bigmanufacturemovieafterunderCinemareflects, canwith low pricesell tovariousTV Stationto broadcast, in the futurecopyrightalsomoresmall advantage.
国内目前还没有真正成熟的微电影,《老男孩》算是破天荒的头一遭,以往影视圈的人对电影的操作模式是:大制作电影直接上院线,小制作电影上不了院线直接卖给电视台,尤其是卖给电影频道最多,大制作电影在院线下映之后,才会低价卖给各电视台播出,越往后版权也就越便宜。No matterbut, manufacturesgreatlyslightlymanufactures, no one grows intootherthoughts , the professionalhad also felt lower than9 ominute of thatnot to call the movie, thereforeeveryone'smovielongstartsfrom the 9 ominute, as longestalsohasasseveralhours.
可是,不管大制作还是小制作,从来没有人在时长上动过其他心思,业内人士也都觉得,低于9o分钟那就不叫电影,所以大家的电影时长都是从9o分钟起步,最长到几个小时也有。《Old Boy》this45minutes„movie” is completely different kind, when itslonglength and soap operaare consistent, but the keyis, ittold a completeplotin 45 minutes, terse and forceful, like a fineslenderbeautiful woman, from top to bottomnoflab.《老男孩》这种45分钟的“电影”完全是一个异类,它的时长篇幅和电视剧一致,但关键是,它在45分钟内讲述了一个完整的剧情,短小精悍,如同一个精致苗条的美女,浑身上下没有一丝赘肉。Moreover, the 《Old Boy》operator schema is also very interesting, broadcasttomajorTV Stationfree, completelygave up the possibility of incomefrom the copyright for showing, at first sightis very stupid, butcarefullyobserves the resultto letpersonsuddenly realize, actuallyothersuse the way of thisfreeauthorization, expandsinfluenceinstantaneously, a nightfriesto become a hit《Old Boy》.
而且,《老男孩》的操作模式也很有趣,免费给各大电视台播出,也就是从播映权上完全放弃了收益的可能性,乍一看很愚蠢,但仔细观察后效才让人恍然大悟,其实人家就是利用这种免费授权的方式,来瞬间扩大影响力,一夜把《老男孩》炒到爆红。Now, the Muye Pictureschickenthief, afterbecoming a hit, has first idea of rebroadcastingpowerimmediately, cannot do well a firstrebroadcastingpowernot onlyreceives the cost, but can also make the profit.
现在,牧野映象更加鸡贼,在爆红之后,立刻打起优先重播权的主意,搞不好一个优先重播权就不但把成本收回来,还能实现盈利。Howeverpresentfilm and televisioncompany and record company'stosome《Old Boy》actuallybigprofitabilitiesandcaring, theymostcare, isfuturesuperstar that Zhang KexuanandDu Weithesetworaiseslowly.
不过眼下的影视公司、唱片公司对《老男孩》究竟有多大的盈利能力并不在意,他们最在意的,是张克轩和杜薇这两个冉冉升起的未来大明星。Zhang Kexuanwas needless saying that alreadyfire, justparticipated inSpring Night, the movie that oneselfplayed the lead inalsobroadcast . Moreover the echowas excellent, the presentcrest of wavein the malesingerno one can, the record companyhas wantedto signhim, nowthishopebecomesmore intense, the film and televisioncompanyalsosawhispotential, wantsto signhim.张克轩不用说了,早就大火了,又刚参加完春晚,自己主演的电影也播了,而且反响极好,现在的风头在男歌手里无人能及,唱片公司早就想签他,现在这种渴望变得更加强烈,影视公司也看出他身上的潜力,很想把他签。
The Du Weimarket space1pointis not smaller than Zhang Kexuan, hervoicehasto become the strengthandsemblance of first-linesingerhaveto become a line pairlike the potentialandperforming skillalthoughslightlysomewhatto be shy, butcompared withmostidols, had trainedonealso to become the strengthperforming skillfactionabsolutely, the embryo, inbornisto take the film and televisionsongtriphibianshow/unfoldsroute.杜薇的市场空间一点也不比张克轩小,她的嗓音有成为一线歌星的实力、外表有成为一线偶像的潜力、演技虽然还略微有些青涩,但绝对已经比大多数偶像演员强多了,培养一番也能成为实力演技派,这样的胚子,天生就是要走影视歌三栖展路线的。
The film and television and personal connection of record companyisverypowerful, theysoonfoundDu Wei, andextended the olive branchtoDu Weiin a variety of ways.
影视和唱片公司的人脉是非常强大的,他们很快就找到了杜薇,并且通过各种方式向杜薇抛出了橄榄枝。Hasmanyrecord companies to signDu Weito be the singer, andpromises for oneyearto giveherto collect8outstandingsongsto publish a special edition;Alsothere aremanyfilm and televisioncompanies to signDu Weito be the actor, promised that oneyearis not lower thantwoCinemamovies, andsupplementsat leastplaystwosoap operas, morningtime, fliesonto be muchto the Du Familycontractis ordinarylike the snowflake, not onlyfrightenedDu Wei, even the Du Weiparents, as well asherelder sisterDu Feialsofrightened.
有多家唱片公司想签杜薇做歌手,并且许诺一年之内给她筹集八优秀歌曲出一张专辑;也有多家影视公司想签杜薇做演员,许诺一年不低于两部院线电影,并且附带至少出演两部电视剧,一个上午的时间,飞向杜家的合约就多得如同雪花一般,不但把杜薇吓到了,甚至把杜薇的父母,以及她的姐姐杜菲也吓到了。Du Feiwantsto seeksomechipstoyounger sister'smusicdistanceinitially, thereforerequestsLi Muto write the songtoher, buthowdidn't expect, Li Muwill build the futureA-lister the younger sisterunexpectedly, so manycompaniescame in swarms, but alsoreallymadeherbe somewhat caught off guard.杜菲当初只是想给妹妹的音乐路程多争取一些筹码,所以才要求李牧给她写歌,但怎么都没想到,李牧竟然一手把妹妹打造成了未来的一线明星,这么多公司蜂拥而至,还真是让她有些措手不及。Du Wei and Du Feiparentshaveoneselfviewtothismatter, theyfelt,Du Weibecomes famousis not the misdemeanor, butmustgraspowndirection, cannotcomply withanycompanycasually, the futuremusic, or the destiny of performancewill deliver to somecompanysubmissively, but, Muye Pictureswill be an exception.杜薇、杜菲的父母则对这件事情有自己的看法,他们觉得,杜薇出名不是坏事,但一定要把握好自己的方向,千万不能随便答应任何公司,把未来的音乐,或者表演的命运拱手送到某个公司手里,不过,牧野映象除外。
The Du Weiparentsfelt, todaughtercustom-maderole, thesetwosongs that preparesto the daughter, might be considered asis impeccable, Muye Science and Technologythiscompanyregardless of the vision, is the strength, is impeccable, if the daughtermustenter the entertainment worldin the future, thenmustsignwithMuye Pictures, only thenthiscompany, canmakethemfeel relieved!( To be continued.) 8杜薇的父母觉得,无论是给女儿定制的这个角色,还是给女儿准备的这两歌曲,都堪称是无可挑剔,牧野科技这家公司无论从眼光,还是实力上来说,也都无可挑剔,如果女儿将来要进入演艺圈,那么一定要跟牧野映象签约,也只有这家公司,才能让他们放心！(未完待续。)八
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