In the Li Mu brain the surges had/left on the financing record of first Tencent. 李牧脑子里翻腾出了上一世腾训的融资记录。 Actually the financing course of this enterprise understands simply, at the beginning of undertaking, horse Huateng to raise the operation fund, in 1999, the selling 40 stocks gave two companies, invests 220 ten thousand USD with Hong Kong Yingke numerical code, accounted for the Tencent 20 stocks respectively. 其实这家企业的融资历程非常简单明了,创业之初,马画藤为了筹措运营资金,早在1999年,就出让40股份给了两家公司,和香港盈科数码共出资220万美元,各占了腾讯20的股份。 According to the past exchange rate, 220 ten thousand USD almost should be is close to about 20 million RMB. 按照当年的汇率,220万美元差不多应该是接近两千万人民币左右。 1999 this wheel financing that is counted is Tencent, then in the Tencent history has not undergone round of financing. 姑且把1999年这次算作是腾训的轮融资,那么腾训历史上是没有经过轮融资的。 The equity transaction happening in June 2001 was not finances, but was South Africa from Hong Kong Yingke numerical code, even is the stock in Tencent management purchasing, this and financing it doesn't matter. 发生在2001年6月的股权交易并非融资,而是南非从香港盈科数码、甚至是腾训管理层手里收购的股份,这和融资没有关系。 But Tencent only depends on round of financing, developed to 2004 goes on the market in Hong Kong, became China internet first directly, the reason was also very simple, was they have had relatively abundant cash flow support. 而腾训只靠轮融资,一路发展到2004年在香港上市,直接成为华夏互联网第一股,原因也很简单,就是他们一直都有相对充沛的现金流支撑。 In other words, Tencent is the company that can make money extremely, the value-added service that they base on has started to operate, moreover attains greatly successfully, oneself kill baseless, twice diverted the attention of Tencent, they continue to develop, before listing, they no longer need any capital spending, because they not only can support itself, but can also give under the precipitation massive cash flows. 换句话说,腾训是一家极会赚钱的公司,他们基于的增值服务早就已经开始运作,而且大获成功,要不是自己凭空杀出来,两度转移了腾训的视线,他们继续这么发展下去,一直到上市之前,他们都不再需要任何资本投资,因为他们不但能够自己养活自己,还能够给自己沉淀下大量的现金流。 Tencent in history also uses this powerful cash flow unceasingly to be plentiful own wing, if not do, does not do the fishery, they will then do Game, will carry out the product feature and user experience that own Portal, will constantly improve, then tried water Game, to find better cash cow, thus built a powerful penguin empire. 历史上的腾训也利用这个强大的现金流不断丰满着自己的羽翼,如果不搞吧,不搞渔场,他们接下来会搞游戏,会搞自己的门户、会不断改善的产品功能与用户体验,然后试水游戏、找到更好的现金奶牛,从而打造出一个强大的企鹅帝国。 But the present issue is, the present internet development path, no longer is previous life such, the present internet industry presented one hugely, this is Li Mu. 但现在的问题是,眼下的互联网发展轨迹,已经不再是上辈子那样了,现在的互联网行业出现了一个天大的,这个就是李牧。 Li Mu only planned the development seizes the immediate Instant Messenger market, but didn't expect Tencent will stake itself, first has imitates Tieba (Post It), latter has the fishery to imitate the farm, therefore, in the Li Mu then surface clings to tenaciously oneself these two star products, with has actually saved the good technology and product reserve secretly, drew in a similar cold war US , Soviet armament war general vortex Tencent. 李牧本来只打算开发来抢占即时通讯市场,但没想到腾训会盯死自己,前有吧模仿贴吧,后有渔场模仿农场,于是,李牧便表面上死守自己这两个明星产品,暗地里却用早已经积攒好的技术、产品储备,把腾训拖入了一场类似冷战时期美苏军备大战一般的漩涡。 Meanwhile, doing something secretly has soon built the fruits of virtue. 与此同时,暗渡陈仓的已经快要修成正果了。 Li Mu starts to expect infinitely that day of getting online, was anticipating what kind of one condition Tencent can be, will react what kind of struggling and in that time. 李牧开始无限期待起上线的那一天,期待着腾训在那个时刻会是怎样的一种状态、会做出怎样的挣扎与反应。 This is just like, the country sends out an army to invade the neighboring country twice, tries to seize the territory of neighboring country, twice after losing, they planned the third attack, when they are repulsed for the third time again, suddenly discovered that own country had been attacked and occupied by the neighboring country. 这就好比,国家派出一支大军两度入侵邻国,试图抢占邻国的领土,两次铩羽而归之后,他们又策划了第三次进攻,等他们第三次再度败退回来的时候,忽然发现自己的国家已经被邻国攻占了。 This feeling, thinks is very crisp. 这种感觉,想想就很爽。 Combed historical Tencent carefully, Li Mu also stood erect a goal to oneself: Muye Science and Technology, in two years does not finance, must depend on the strong profitability, completely realize self-sufficiently! 仔细梳理历史上的腾训,李牧也给自己竖立了一个目标:牧野科技,两年内不融资,一定要靠强大的盈利能力,完全实现自给自足！ Value-added service many types, member, space yellow diamond, Game blue diamond, pet pink diamond, show commercial city wait/etc 的增值服务有很多种,会员、空间黄钻、游戏蓝钻、宠物粉钻、秀商城等等 The value-added service of Game is very unitary, is the recharging happy bean, but, the happy bean for any Game, this pattern is one attracts money from the user hand simply the bottomless pit 游戏的增值服务则很单一,就是充值欢乐豆,但是,欢乐豆适用于任何游戏,这种模式简直就是一个从用户手里吸钱的无底洞 11.5 15 time, outside has resounded firecracker continuously, the Haizhou new year's celebration attached great importance setting off the firecrackers, in the new year 0 : 00 firecrackers are especially important, Father Li shoves open the Li Mu's door, said: „Little Mu, fired a gun, your Second Uncle and your little aunt they happen to must go to the hotel.” 十一点五十五分的时候,外面已经响起了连续不断的鞭炮声,海州过年特别重视放鞭炮,新年零点的鞭炮尤为重要,李爸推开李牧的房门,说:“小牧,下去放炮了,你二叔和你小姑他们正好也要去宾馆。” Li Mu nods, turned off the computer, wore the clothes to go out, brings to hang the 20,000 loud firecrackers, the family people have rested besides grandparent, others arrived at downstairs, Li Mu unfold in the roadside the entire firecrackers, light a cigarette to ignite the fuse, after crack, everyone wished Happy New Year mutually. 李牧点点头,关了电脑,穿好衣服出门,带了一挂两万响的鞭炮,一大家子人除了爷爷奶奶已经睡了之外,其他人都来到楼下,李牧把整盘鞭炮在路边铺开,点了根烟把炮捻引燃,噼里啪啦的一阵炸响之后,大家互祝新年快乐。 In firecrackers except the last year, to traditional people, after zero point, is the new year. 爆竹声中除旧岁,对传统国人来说,零点之后才是新的一年。 The Li Mu's cell phone text message starts to keep ringing, majority are the schoolmates, a few are own core staff. 李牧的手机短信开始响个不停,大多数都是同学,少数是自己的核心员工。 Su Yingxue sends in the message: „Happy New Year!” 苏映雪发来短信:“新年快乐！” Li Mu returns said: „Happy New Year dear, tomorrow has free time? I thought you.” 李牧回道:“新年快乐亲爱的,明天有空吗？我想你了。” Su Yingxue said: „I also think you, but will not have the time tomorrow.” 苏映雪说:“我也想你,可是明天没时间啊。” Li Mu asked: „When does that have the time?” 李牧问:“那什么时候有时间？” Su Yingxue said: „Tomorrow must go to the relative's house to pay new year's call, in the evening eats the stuffed dumpling, moreover 2 nd must go to the maternal family to have the dinner, 3 rd my paternal aunt came from Yanjing, for these days was very busy, but I find certainly the way to find the time to accompany you, but possibly had no way to accompany you to eat meal.” 苏映雪说:“明天要去亲戚家拜年,晚上吃饺子,而且初二得去外婆家吃晚饭,初三我姑姑一家从燕京过来,这几天都特别忙,不过我一定想办法挤出时间陪你,但是可能没法陪你吃饭了。” Li Mu said: „Ok, looks at your time arrangement.” 李牧说:“都行,看你的时间安排。” Zhao Ziqiu also sends in the message: „Happy New Year, young hooligan.” 赵子秋也发来短信:“新年快乐,小流氓。” The Li Mu corners of the mouth belt/bring smiles, fingertip reply: „Happy New Year, the big ni narrows the eyes.” 李牧嘴角带笑,指尖回复:“新年快乐,大咪眯。” Zhao Ziqiu separated for several minutes to reply: „Thought them?” 赵子秋隔了几分钟才回复:“是不是想她们了？” Li Mu is dumbfounded, when did Zhao Ziqiu become such bold? 李牧傻了眼,赵子秋什么时候变得这么豪放了？ However although surprise, but Li Mu replies quickly: „Yes, leaves from the airport, when I have missed to be many.” 不过虽然诧异,但李牧还是很快回复:“是,自机场一别,我已经思念多时了。” Zhao Ziqiu returns to him: „That comes Hangzhou to meet with them!” 赵子秋回他:“那就来杭城跟她俩见面吧！” Li Mu returns said: „I want to go, but it is estimated that cannot get out of the way.” 李牧回道:“我是想去,但估计走不开。” Zhao Ziqiu returns: „Can lead uncle aunt to come together.” 赵子秋回:“可以带着叔叔阿姨一起来呀。” Li Mu said: „Yeah, grandparent in my family, they definitely cannot get out of the way, my not good person to run outward.” 李牧说:“哎,爷爷奶奶在我家,他们肯定走不开,我也不好一个人往外跑。” Zhao Ziqiu returns said: „That is the little darling at home, missing, after waiting for Yanjing, again much some time met with them.” 赵子秋回道:“那就在家做乖宝宝,再多思念一段时间吧,等回燕京之后再跟她俩见面。” Li Mu her such a was pulled up, in the mind is that late the picture in car(riage), lower abdomen one group of fires sinks rapidly the crotch, this fire lies to him on the bed cannot retreat 李牧被她这么一撩,脑海中全是那晚在车里的画面,小腹一团火迅速下沉到胯下,这股火一直到他躺在床上都没能退却 Lunar New Year's Day, gets out of bed the first matter, first pays new year's call to grandparent and father Mother...... 大年初一,起床第一件事,先给爷爷奶奶、爸爸妈妈拜年…… Has the breakfast, Li Mu has gone out to prepare in the little uncle family/home, grandmother pays new year's call to the grandfather, runs into little uncle and little uncle liangs family member in downstairs, their two visit to give Father Li Mother Li to pay new year's call today together, Li Mu had asked with them the new year is good, then oneself drove little uncle. 吃过早饭,李牧出门准备去小舅家里,给外公外婆拜年,在楼下遇到小舅家人,他们两家今天一起登门来给李爸李妈拜年,李牧跟他们问过新年好,便自己开车去了小舅家。 Meanwhile, Kong Lingyu long-distance directs the Happy Farm core technologies team, the start of keeping silent prepares the renewal work of new edition. 与此同时,孔令宇远程指挥开心农场的核心技术团队,默不作声的开始准备新版本的更新工作。 Because present Happy Farm has been Game of tens of millions user ranks, must guarantee the preparatory work that the smoothness that the new edition renews, technically must do are many, therefore node Li Mu is not quite clear this time, can only tell the Kong Lingyu four characters: As far as possible quickly. 由于现在的开心农场早已经是数千万用户级别的游戏,要保证新版本更新的平顺,技术上要做的准备工作非常多,所以这个时间节点连李牧也不太清楚,只能告诉孔令宇四个字:尽可能快。 When opposite party Mou Zujin attacks full power, can give the opposite party in the shortest time powerful counterattack, most can highlight the strength, to attack the opposite party morale the approach, Li Mu is fishery to understand, the Happy Farm technology and product development lead their not only years, no matter what you wear out are impossible to catch up. 当对方牟足劲全力来袭的时候,能够在最短的时间内给予对方强有力的还击,才是最能够凸显自身实力、打击对方士气的做法,李牧就是要让渔场的人明白一点,开心农场的技术、产品开发领先他们不只一个时代,任你跑断腿都不可能追得上。 Lunar New Year's Day, the central station has three channels to rebroadcast the normal spring festival gala in the different time intervals respectively, Simple Plan fire, the sketch was also hot, fishery to a certain extent, was the fire. 大年初一,中央台有三个频道在不同的时段分别重播正常春节晚会,简单计划火了,的小品也火了,渔场在某种程度上,也算是火了。 In 2002, the people were very pure, they had not understood that later generation too many repertoires, the ten years later people's in any sketch, article and film and television play work saw some brand, the metropolis/can first thinks that implanted two characters, but the present people majority have not really realized meaning. 2002年,人民群众还很单纯,他们还不懂得后世太多套路,十年后的群众在任何一个小品、文章、影视剧作品里看到某个品牌,都会第一时间想到植入二字,但现在的群众大多数还真的没有体会到这其中的意味。 Most people felt, tricks greatly is really interesting, plays Game that fishery that young people can play unexpectedly. 大多数人觉得,大忽悠真是有意思,竟然还玩渔场那种年轻人才会玩的游戏。 Nikkatsu has lowered to ten thousand fisheries starts to have the sign of recovery after Spring Night, the closure lunar New Year's Day 6 : 00 pm, fishery's Nikkatsu achieved 1 million, turned 20 times. 日活早已经低到万位的渔场在春晚之后开始有了复苏的迹象,截止大年初一下午 6 点,渔场的日活达到了一百万,翻了二十倍。 Before many, has played, but gives up the user in fishery because of the Spring Night reason, enters comes to see, discovered that Game had very big promotion and progress, seem very interesting, in addition the good friend lists also has the friend in actively, therefore then attempts to play. 很多以前玩过但又放弃渔场的用户因为春晚的缘故,又进来看了看,发现游戏有了很大的提升与进步,看起来还挺有意思,再加上好友列表里也有朋友在活跃,所以便尝试着玩一玩。 Tencent is satisfied with this echo, they spent several million funds to add on the particular relationship, took In short advertisement, this period of time sealed up the development fishery new edition, consumed their massive technological development capability, can say, Tencent poured into very big painstaking care on this Game, they needed this Game to return the Nikkatsu 1 million ranks, hopes that this Game can bring every day the recharging running water of six figure even seven figures to them. 腾训内部对这个反响还是非常满意的,他们花费了数百万资金加上特殊关系,才拿下了的一句话广告,这段时间封闭开发渔场新版本,也耗费了他们大量的技术开发能力,可以说,腾训在这个游戏上倾注了很大的心血,他们需要这款游戏重新回到日活百万的级别,更希望这款游戏能够给他们带来每日六位数甚至七位数的充值流水。 Guo Haiming for the new edition of fishery, replaced beforehand product person in charge, since the South Korean high salary lured also an architect, simultaneously the product manager moved, two people cooperate to have today's fishery together, the fishery of Guo Haiming to this new edition was very satisfied, after having the new processing system, Game experiences instantaneous three-dimensional, played also to have the pleasure, now the team is still developing many processing item(s), diligently by Game may playing be stronger. 郭海明为了渔场的这个新版本,撤换掉了以前的产品负责人,并且从韩国高薪挖来了也一个架构师,同时把的产品经理调过来,两人共同协作才有了今天的渔场,郭海明对这个新版本的渔场很满意,有了新的加工体系之后,游戏体验瞬间立体了很多,玩起来也更有乐趣,现在团队还在开发更多的加工道具,努力让游戏的可玩性更强。 To catch Spring Night this express train, Guo Haiming will not make the fishery renew at this time, but waits again the first half month, waits to process the system development after being more perfect, gets online, but he accepted the suggestion of Chief Ma, the present fishery compared on an edition to have very big promotion, besides imitating Happy Farm these elements, new element that oneself were in sole possession , the although new element was not very mature, but Spring Night one year of one time, wants counterattack Happy Farm, on to seize this opportunity. 要不是为了搭上春晚这趟快车,郭海明不会让渔场这个时候更新,而是再等上半个月,等加工体系开发的更加完善之后再上线,不过他还是采纳了马总的建议,现在的渔场相较上一个版本已经有了很大的提升,除了模仿开心农场的那些元素之外,还有了自己独有的新元素,虽然新元素还不够成熟,但春晚一年只有一次,想逆袭开心农场,就一定要抓住这个机会。 Six points just passed for ten minutes, Guo Haiming have compiled one to get online from the new edition to the present data report, transmitted through the mail to Chief Ma, later his wife arrived at the study room, said: „Dear, the stuffed dumpling was ripe, comes out to eat quickly.” 六点刚过十分钟,郭海明已经编写好了一个从新版本上线到现在的数据报告,通过邮件发送给了马总,随后他老婆来到书房,说:“亲爱的,饺子熟了,快出来吃。” Mood excellent Guo Haiming nods, goes to the restaurant with the wife together, the 3 years old son has been holding the bowl, in the big stuffing stuffed dumpling with ladle difficult gnawing food bowl, Guo Haiming sits by the son, picks a stuffed dumpling with the chopsticks, said with a smile: „I first taste wife's craftsmanship to regress.” 心情大好的郭海明点点头,跟老婆一起来到餐厅,三岁的儿子已经抱着碗,用勺子艰难的啃食碗中的大馅饺子,郭海明坐在儿子旁边,用筷子夹起一个饺子,笑道:“我先尝尝老婆的手艺有没有退步。” Said that hands over to arrive in port the stuffed dumpling, is preparing to nip, the cell phone in pocket on sound. 说完把饺子递到口中,正准备咬,兜里的手机就响了。 Pulls out to look, is technology person in charge , after connecting the call, Guo Haiming didn't expect, this celebrates the new year greatly, the opposite party actually said with nearly the sound of weeping voice: „Ended Chief Guo, Happy Farm that group of bastards his mother renewed” to be continued 掏出来一看,是自己手下的技术负责人,接通电话后,郭海明没想到,这大过年的,对方竟然用近乎哭腔似的声音说:“完了郭总,开心农场那帮王八蛋又他妈更新了”未完待续