RINAPE :: Volume #3

#262: Alipay gets online


Li Mu according to the agreement, gave a Ning Hao thousand Yuan cash, Ning Hao didn't expect Li Mu is so refreshed to money, anything has not started to do, even an agreement has not signed, had not looked including own ID card, first gave money. 李牧按照约定,给了宁昊一千块钱现金,宁昊没想到李牧给钱这么爽快,什么都还没开始干,甚至连一份协议都没签、连自己的身份证都没看,就先把钱给了。 However Li Mu's also touches his many somewhat refreshedly, thousand Yuan are not what great sums of money, but can definitely solve urgent matter, to him has special significance. 不过李牧的爽快也让他多少有些感动,一千块钱不算什么巨款,但完全可以解燃眉之急,对他来说意义非凡。 Two people communicated a script and photography plan on the dining table, understanding of Ning Hao to the movie is quite unique and ingenious, therefore a Li Mu this type of main line advances the bottom the emotion story actually to him and has no special feeling, even is somewhat uncouth, because is very good to the Li Mu's impression, Ning Hao is earnest listens, unified own experience to offer some critical suggestions. 两人在饭桌上沟通了一下剧本和拍摄规划,宁昊对电影的理解比较独特和巧妙,所以李牧这种一条主线推到底的情感故事其实对他来说并没有什么特殊的感觉,甚至有些俗气,不过因为对李牧的印象很好,宁昊还是认真的听完,又结合自己的经验给出了一些中肯的建议。 Li Mu makes Ning Hao help itself arrange to construct the group, in the weekend pulls out time Ning Hao not to have the cell phone together now, on point of departure when gave a Li Mu paging number. 李牧宁昊帮自己筹备建组,周末抽时间一起宁昊现在还没有手机,临别时给了李牧一个传呼号。 Li Mu is quite interested in Ning Hao, the young director who this has the idea, became outstanding truly must wait by 2006, the Asian novas who if not for Andy Lau invested led the plan, perhaps he wants to become famous must wait to be very long. 李牧宁昊相当感兴趣,这个有想法的年轻导演,真正出人头地还要等到2006年,若不是刘德华投资的亚洲新星导计划,他想成名恐怕还要等很久。 Even if the Asian novas lead, still gave him 3 million many budget, the past box office achieved 20 million, not only held the movie, to hold red the director red, but also held red a big ticket grassroots actor. 即便是亚洲新星导,也只是给了他300万多的预算,当年的票房达到了两千万,不但捧红了影片、捧红了导演,还捧红了一大票草根演员。 Now, oneself patted a budget of short film to achieve 2 million, it is estimated that Ning Hao was collapses at heart, calculated the RMB inflation rate, now with 2 million hard can also pats «Crazy Stone». 现在,自己拍一部微电影的预算就达到了两百万,估计宁昊的心里是崩溃的,计算人民币的通胀率,现在拿两百万紧紧巴巴的也能把《疯狂的石头》拍出来了。 Li Mu wants through this cooperation, still to trick own Muye Pictures in studying Ning Hao, his ability is without a doubt, in addition, he also has himself in the personal connection resources that the Yanjing cinema institute accumulates, if he joins Muye Pictures, oneself can provide the fund, lets his possession investment early, shoots movie that oneself want to make. 李牧想通过这次合作,把还在读书的宁昊忽悠进自己的牧野映象,他的能力是毋庸置疑的,除此之外,他也有自己在燕京电影学院累积的人脉资源,如果他加入牧野映象,自己可以提供资金,让他早早的拿到投资,拍自己想拍的电影。 The Ning Hao working efficiency truly is also unusual, Li Mu related own relevant personnel information to give Ning Hao these. Let he himself the arrangement, then looked for the time to bump with oneself, Ning Hao the general embryonic form of dramatic team planned before Friday, several groups developed have. Careful Ning Hao also gave Li Mu to make an exhaustive photography budget specially, in view of the fact that the most famous Simple Plan zero salary played, the overall expense that Ning Hao surveyed finally actually only needed about 1 million to handle, moreover this price also included the salaries of several cinema institute student supporting roles. 宁昊的做事效率也确实非同一般,李牧把那些联系过自己的相关人员信息都给了宁昊。让他自己去统筹安排,然后再找时间跟自己碰一下,宁昊在周五前就把剧组的大概雏形规划了出来,几个群演也都有了。细心的宁昊还专门给李牧做了一份详尽的拍摄预算,鉴于最大牌的简单计划零片酬出演,宁昊最终测算出来的整体费用其实只需要一百万左右就可以搞定,而且这个价格还包括了几个电影学院学生配角的片酬。 Li Mu asked him: Now cinema institute in the student of reading, there is a quite good candidate? Best already a little fame.” 李牧问他:“现在电影学院在读的学生里,有没有比较不错的人选?最好是已经有点名气的。” Ning Hao is sharp throat said with a laugh: Present becomes famous in school student few. The however 96 levels of that wave really has several fame to be big, Zhao Wei was needless saying that Huang Xiaoming and Chen Kun were also very famous, the male villains of our movie, can consider that made them play.” 宁昊尖着嗓子笑着说:“现在的在校学生没几个出名的。不过96级那一波是真出过几个名气大的,赵微就不用说了,黄小明陈昆也都挺出名的,咱们这部电影的男反派,可以考虑让他们俩来出演。” Li Mu to the yellow lamaism Lord no feeling, the Chen Kun impression is actually good, then asked him: How many are the Chen Kun present salary?” 李牧对黄教主没什么感觉,陈昆倒是印象还不错,便问他:“陈昆现在的片酬是多少?” Ning Hao said: He may awesome, look like wind that play like the fog rain likely, his volume of salary 3000, 30 volumes of soap operas shot to gain 90,000. He also saved some fame through this soap opera, now the price must certainly rise, how makes the movie also 350,000?” 宁昊说:“他可牛逼了,像雾像雨又像风那部剧,他一集片酬三千呢,三十集电视剧拍下来赚了九万。他也通过这部电视剧积攒了些名气,现在价格肯定要涨一点,拍电影怎么着也得三五万的吧?” Ning Hao is saying, suddenly also said: Not is right, we are short film, does not make him act the leading role, being present at work time is short, it is estimated that the price can also chat again.” 宁昊说着,忽然又道:“不对不对,咱们是微电影,也不让他主演,出工时间短,估计价格还能再谈谈。” The Li Mu heart said that this price was simply materially beneficial, after waiting for him to pat in the next two years the diamond dust aristocratic family fire got up, the salary definitely meets the rocket to rise. 350,000 take him to be worth, therefore then said to Ning Hao: Chen Kun matter you relate, I watch the soap opera that he has performed, is very good. 350,000 are unimportant, you are responsible for discussing him.” 李牧心说这价格简直实惠死了,等明后年他拍金粉世家大火起来之后,片酬肯定会火箭上升。三五万拿下他还是非常值得的,于是便对宁昊说:“陈昆的事情你联系吧,我看过他演的电视剧,还是很不错的。三五万也不要紧,你负责把他谈下来。” Ok, we budget in any case loosely.” Ning Hao said with a smile: Actually wanted me saying that our cinema institute had can develop Female lead, why you must look for a sound that did not have the experience enjoyed life develops Ah? “ok,反正咱们预算宽松的很。”宁昊笑道:“其实要我说,我们电影学院有很多能演女主的,你干嘛非得找一个没有经验的音乐生演啊? Ning Hao has not seen Du Wei, does not know conjunction degree of her external image and makings in character with the play. Li Mu had not explained that but said: You saw the actor to know, miss who your cinema institute definitely cannot discover this makings.” 宁昊没见过杜薇,不知道她的外在形象与气质跟剧中人物的契合程度。李牧也没多解释,只是说:“等你见了演员就知道了,你们电影学院肯定找不出这种气质的姑娘。” Ning Hao ridicules two: Good, I first coordinate well, in the weekend one side you have the words of time we to bump, decides the detail, if the dramatic team decided that I relate the photography location with a sense of urgency, the actor's pay of competition program need to rent the square, this expense slightly will be higher.” 宁昊讪笑两声:“好吧,那我就先把人协调好,周末你有时间的话咱们碰一面,把细节定一下,如果剧组定了,我就抓紧去联系拍摄场地,选秀节目的戏份需要租片场,这个费用可能会稍微高一些。” The Li Mu injunction said: 2 million budget, although may not all spend completely, the place that but should spend to work hard cannot certainly save money, the square of competition program actor's pay wants in the high-end atmosphere the scale to be good, spends indifferently, the key is to have the effect.” 李牧嘱咐道:“两百万的预算,虽然不一定要全部花完,但该花钱下功夫的地方一定不能省钱,选秀节目戏份的片场一定要高端大气上档次才行,多花点钱无所谓,关键是要出效果。” Understood, relax!” “懂了,放心吧!” ...... …… By Friday, a e-Commerce domain new product appeared. 到了周五,电子商务领域一个新的产品横空出世。 Li Mu own Alipay got online finally officially. 李牧自己的支付宝终于正式上线了。 At the beginning of Alipay gets online with 3321 depth conformity, reduced first month the preferential policy of commission to make registration rate/lead of Alipay in guardian user achieve 90% all of a sudden, the popular rate of student community achieved 95%, later they withdrawing cash in 3321 platform came the free operation through Alipay completely, safe convenient, moreover 3321 also cleared the message platform specially, coordinating the promotion of Alipay, the Alipay user to pay money , withdraws cash to the account will match the immediate message reminder. 支付宝上线之初就和3321深度整合,减免首月佣金的优惠政策让支付宝在家长用户中的注册率一下子就达到了90%,学生群体的普及率更是达到了95%,以后他们在3321平台上的提现完全通过支付宝来自由操作,安全便捷,而且3321还专门开通了短信平台,配合支付宝的推广,支付宝用户付款、到账、提现都会搭配即时的短信提醒。 Bidding starts, Li Mu arrives at Muye Science and Technology to monitor the user data personally, 3321 present registration students and register the user to add to have more than 30,000, constituted the Alipay first group of users, after round of bidding and payment, the Alipay entire journey has not had any Boss ug and loophole, the user experience is good. 竞拍开始的时候,李牧亲自到牧野科技监控用户数据,3321眼下的注册学生和注册用户加起来有三万多,构成了支付宝的首批用户,经过一轮竞拍、支付之后,支付宝全程没有出现任何bug和漏洞,用户体验非常好。 However, the birth of Alipay has not aroused the interest in the internet industry, everyone had not realized that the payment platform in the key role that in the future e-Commerce industry plays, knows that the Alipay internet person only thinks this is one specially is the payment channels of 3321 development, 3321 it is a very unenlightened network, moreover is not for profit, therefore to the internet jobholders, this marginalization the product of profitability is not very also difficult to arouse their interests. 不过,支付宝的诞生并没有在互联网行业里引起关注,大家还都没有意识到支付平台在未来电商行业里起到的关键性作用,知道支付宝互联网人只以为这是一个专为3321开发的支付渠道,3321本身就是一个非常闭塞的网络,而且又不以盈利为目的,所以对互联网从业人员来说,这种边缘化又没有盈利能力的产品很难引起他们的关注。 This also makes Li Mu relax but actually, Alipay does not have the turning point of rapid rise now, but 3321 users are very difficult to support this payment platform, but, Li Mu will next connect the Alipay payment channel Muye Science and Technology, when the time comes after Muye Science and Technology Happy Farm promotes payment item(s), will gather the user with a wave of ultra-low cost, the one cent chemical fertilizer item(s) package and one cent pet item(s) package, is attracts trump card that the user pays, the internet payment spectrum, most difficult from 0 to 0.01 Yuan a breakthrough, so long as the user paid the one cent in this payment platform, his wallet on already. You opened wide half. 这倒也让李牧松了口气,支付宝现在本身就不具备迅速崛起的契机,只是3321的用户还很难把这个支付平台支撑起来,不过下一步,李牧就会把牧野科技接入支付宝的支付渠道,到时候牧野科技开心农场推出付费道具之后,会用一波超低价来聚拢用户,一分钱化肥道具包、一分钱宠物道具包,都是吸引用户支付的杀手锏,互联网支付领域,最难的就是从0到0.01元的突破,只要用户在这个支付平台上支付了一分钱,他的钱包就已经向你敞开了一半。 As for the Taobao this e-Commerce huge aircraft carrier, Li Mu does not have the ability to construct now, the Muye team the high load has revolved at present, the Kong Lingyu ability has not seen the obvious promotion at present, his technological strength and his vision pattern, can support Tieba (Post It) is very good, in the future will have the social plan of Instant Messenger software, he has not known that can grow promptly, let alone e-Commerce this type of internet giant. 至于淘宝这个电子商务的庞大航母,李牧现在还没有能力去构建,牧野的团队眼下已经高负荷运转,孔令宇的能力目前还没有看到有明显的提升,他的技术实力、他的眼界格局,能支撑起贴吧就已经很不错了,未来还有通讯软件的社交规划,他还不知道能不能及时成长,更何况电子商务这种互联网巨擘。 However Li Mu was not worried, the talent needs to bump slowly, so long as Taobao this concept catches up to do 03 years ago then, even if Hangzhou Chief Ma the butterfly effect that because present, starts ahead of time another Taobao net, oneself did not worry, because oneself saved the long fumble cycle compared with him, there is Alipay to make the support, once when the time comes starts to make Taobao, Alipay follows close on unveils the perfect payment service after that Chief Ma is not definitely able to pursue this type to plan the deliberate commercial rhythm. 不过李牧也不担心,人才是需要慢慢碰的,淘宝这个概念只要赶在03年以前做出来即可,就算是杭城马总因为自己出现的蝴蝶效应,提前上马另一个淘宝网,自己也毫不担心,因为自己比他省掉了漫长的摸索周期,又有支付宝做支撑,到时候一旦开始做淘宝,支付宝紧跟其后推出完善的赔付服务,马总肯定无法追赶这种有计划有预谋的商业节奏。 Li Mu experienced internal testing version user personal space in Muye Science and Technology, as well as Happy Farm. 李牧又在牧野科技体验了内测版的用户个人空间,以及开心农场 The personal space layout of function and primary Tencent Q q space are similar, the messages, diaries, moods and photo album these functions have, made the specialized art designing develop to design many attractive templates to choose for the user, the whole was good, had the basic demonstration and interactive effect, the most important thing is Happy Farm, this was the Muye Science and Technology transformation makes the social the key measure, Li Mu not only need attract on user's to transplant Tencent Q q personal connection with it, but also the hope made them establish bigger human relations by this on Tieba (Post It), making the Tieba (Post It) personal connection their network Lord personal connections, when the time comes YY once after promoting, The personal connection of user can transit at extremely low operating cost to YY comes up. 个人空间的功能布局和初级的腾讯qq空间类似,留言、日志、心情、相册这些功能都具备,也让专业的美工开发设计了多款漂亮的模板供用户选择,整体还算不错,具备了基本的展示与互动效果,最最重要的是开心农场,这是牧野科技转型做社交的关键核心,李牧不但要用它来吸引用户把腾讯qq上的人脉移植过来,还希望靠这个让他们在贴吧上建立更大的人脉关系,使得贴吧人脉成为他们的网络主人脉,到时候yy一经推出,用户的人脉就能够以极低的操作成本过渡到yy上来。 The Happy Farm 1.0 editions basically conform to the anticipation of Li Mu to Happy Farm initial stage, the interface design of cartoon unusual is lovable and artistic, the rank construction of crops is also quite comprehensive, most primary crops from turnip, carrot to cabbage, paddy rice and wheat, higher level also has the vegetables, fruit and fresh flower. 开心农场1.0版本基本符合李牧开心农场初级阶段的预期,卡通的界面设计的非常可爱又美观,农作物的等级架构也比较全面,最初级作物从白萝卜、胡萝卜到白菜、水稻、小麦,更高级的还有蔬菜、水果以及鲜花。 The reclamation of promotion and land of user experience also had the complete construction, user in cultivating, harvesting and stealing vegetable/dish as well as help/gang friend weeding, expelling worm, purchase seed item(s) and other in behaviors, can obtain the corresponding experience, the experience and gold coin can produce a ranking, among the good friends can see in the good friend momentarily the highest-ranking person, as well as fund most people. 用户经验的升级、土地的开垦也有了完整的架构,用户在耕种、收获、偷菜以及帮朋友除草、驱虫、购买种子道具等行为中,都可以得到相应的经验,经验和金币会生成一个排行榜,好友之间随时可以看到好友中级别最高的人,以及资金最多的人。 Now only what also misses is the item(s) link has not improved, but the whole looks, within one week can definitely be solved. 现在唯一还差的是道具环节没有完善,不过整体看下来,一个星期之内是肯定可以解决的。 Li Mu considers as finished next time, but also takes one week to solve 1.0 editions, makes 1.0 updated versions with one week again, establishes provisionally that is 1.1 editions, is based on 1.1 editions, makes 1.2 editions of words again, takes at least one week, edition will promote so will not be quick, 1.0 editions will at least want on online to promote for about a month, making the users understand and invest, making the competitor also start to imitate even introduces the imitation edition of foundation, by that time, oneself will introduce 1.1 editions again, was copied by the opponent without enough time.( To be continued.) 李牧算了一下时间,还需要一个星期来解决1.0版本,再用一个星期做出1.0的升级版,暂定为1.1版本,以1.1版本为基础,再做出1.2版的话,也需要至少一个星期的时间,不过版本的推出不会这么快,1.0版本至少要在线上推广一个月左右的时间,让用户都了解并且投入进来,让竞争对手也开始模仿甚至推出基础的模仿版本,到那个时候,自己再推出1.1版本,让对手抄都来不及。(未完待续。)
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