RINAPE :: Volume #3

#252: Asked to be steady and adventurous

To two people contradictions, Chen Ze somewhat does not know whether to laugh or cry, but cannot, whatever two people contradictions continually promote, then has to say to Li Mu, making him first hide over the two days is selecting Lin Lin, oneself asked her to mediate, waited for two days of Sugar Club shareholders to meet, then by own scene coordinates, made two people cross this page to go as far as possible. 对两人的矛盾,陈泽有些哭笑不得,但又不能任由两人的矛盾不断升级,便只好跟李牧说,让他这两天先躲着点林琳,自己去找她斡旋,等过两天sugarc露b股东碰面的时候,再由自己现场从中协调,尽量让两人翻过这一页去。 Li Mu has not said anything, since Chen Ze said that he has not made what comment. 李牧没多说什么,陈泽既然这么说了,他也没提什么意见。 Delivers Du Wei, Li Mu and Zhang Kexuan drives to leave, Zhang Kexuan returns to Renmin Li Mu, two people will make to eat meal with Chen Wan tomorrow together, Zhang Kexuan then drove. 送完杜薇,李牧和张克轩就开车离开,张克轩把李牧送回人大,两人约好明天跟陈婉一起吃饭,张克轩便开车走了。 Li Mu gets out in the Renmin entrance, but without returning to bedroom, but was over -bridge had gone to Yucheng Garden, after going back , the first matter was turns on the computer to write the plan, this plan must with look to Baidu, the plan name was: After resolution and resolution of Easy Music Network and Tieba (Post It) development strategic planning. 李牧在人大门口下车,但没有回寝室,而是过天桥去了裕城花园,回去之后第一件事就是打开电脑写方案,这个方案是要拿给百度看的,方案名称是:关于易听网与贴吧的拆分及拆分后发展战略规划。 Also was the time „please” go out from Muye Science and Technology Baidu. 也是时候把百度从牧野科技“请”出去了。 When Li Mu writes the plan earnestly, Lin Lin opens Mercedes to rush to Central Conservatory of Music, saw own younger brother Lin Chu in the school entrance, Lin Chu altogether suffered a foot, a chest front big footprint did not hate to wipe off, waited for Lin Lin to come to her to demonstrate. 在李牧埋头写方案的时候,林琳开着一辆奔驰赶到中央音乐学院,在校门口见到了自己的弟弟林楚,林楚一共就挨了一脚,胸前一个大脚印舍不得擦掉,就等着林琳过来向她展示。 The gigantic footprint is striking, to loves younger brother's Lin Lin to be extremely dazzling extremely, clenches teeth to ask: „Li Mu person?” 硕大的脚印醒目至极,对极其宠爱弟弟的林琳来说极其刺眼,咬牙问道:“李牧人呢？” Lin Chu said: „The grandson followed his friend together.” 林楚说:“那孙子跟他一个朋友一起跑了。” Lin Lin asked: „Haven't you blocked him?” 林琳问:“你没拦住他？” Lin Chu dangling eyelid: „Where I dare to block him, their two people, moreover is high compared with me half a head.” 林楚垂下眼睑:“我哪敢拦他,他们两个人呢,而且都比我高半头。” Lin Lin closely examines: You who „who tramples? Is Li Mu?” 林琳追问:“谁踹的你？是李牧吗？” Lin Chu said: „It is not, is his lackey.” 林楚说:“不是,是他的狗腿子。” Lin Lin also asked: „What appearance is long?” 林琳又问:“长什么样子？” Lin Chu shakes the head: „Wears the mask, has not seen the face.” 林楚摇了摇头:“戴着口罩,没看到脸。” Lin Lin pulls out the cell phone immediately, hit to Chen Ze, telephone, then enters the subject without delay: „Chen Ze, within a half hour you , if not look to me Li Mu that bastard, we are never in contact with each other starting today!” 林琳立刻掏出手机,给陈泽打了过去,电话一通,二话不说便直入正题:“陈泽,半小时之内你要是不把李牧那个混蛋给我找出来,咱们从今天开始老死不相往来！” Somewhat awkward consolation of Chen Ze in the telephone said: „Lin Lin, you and between Li Mu are actually slightly misunderstand, openly expressing was good. Everyone later or friend......” 陈泽在电话里有些尴尬的劝慰道:“琳琳,你跟李牧之间其实就是一点小误会,说开就好了。大家以后还是朋友……” „Who with him is a friend!” Lin Lin said angrily: „You , if not look for him, my oneself went to Renmin to look for him!” “谁跟他是朋友！”林琳怒气冲冲的说:“你要是不把他找出来,那我就自己去人大找他了！” Chen Ze hastily said: „Lin Lin should not be first excited, or you said that which you are, I look for you now. We chatted this matter face to face, how did you feel?” 陈泽急忙说道:“琳琳你先别激动,要不你说你在哪,我现在去找你。咱俩当面聊这件事,你觉得怎么样？” Lin Lin said immediately: „You within 20 minutes arrive at the Central Conservatory of Music entrance!” 林琳当即说道:“那你二十分钟之内到中央音乐学院门口！” „Good, my 15 minutes!” “好,我十五分钟就到！” ...... …… In this was called in the plan of strategic plan by Li Mu, his resolute must analyzes Easy Music Network and Tieba (Post It), must keep Muye Science and Technology Tieba (Post It). Then registers Easy Music Science and Technology, Easy Music Network opens, after the resolution, the Muye Science and Technology previous share translates to Easy Music Network on, in other words, everyone's ownership percentage has not changed as a whole, what changed is from owning stocks Muye Science and Technology, turned owned stocks Muye Science and Technology and Easy Music Science and Technology. 在这份被李牧称之为战略规划的方案里,他大刀阔斧的要把易听网和贴吧拆分开来,要把贴吧留在牧野科技。然后重新注册一个易听科技,易听网拆过去,拆分之后,牧野科技先前的股权结构平移到易听网上,也就是说,总体上所有人的持股比例都没有变化,变的是从持股牧野科技,变成了持股牧野科技与易听科技。 This resolution to the shareholder, the actual impact is almost zero, but. Then most important was the branch family proportion before resolution. 这种拆分对股东来说,实际影响几乎为零,不过。接下来最重要的就是拆分前的分家比例了。 In other words, present Muye Science and Technology must analyze two companies, then at present the hardware and human resources of company, how and fund in account should assign, the type of distribution that Li Mu gives is: The Muye Science and Technology present team also keeps Muye Science and Technology after resolution, the operation fund leaves behind 70%, remaining 30% to Easy Music Science and Technology, team expansion and day-to-day operation for Easy Music Network. 也就是说,现在的牧野科技要拆分成两个公司,那么眼前公司的硬件、人力资源,以及户头上的资金该如何分配,李牧给出的分配方式是:牧野科技现在的团队还留在拆分后的牧野科技,运营资金留下70%,剩下的30%给易听科技,用于易听网的团队扩充及日常运营。 Tieba (Post It) be much more valuable than Easy Music Network, therefore this type of distribution is also reasonable. 贴吧本来就要比易听网值钱得多,所以这个分配方式也算合理。 Most essential, is Li Mu this absolutely holding person. To analyzing the strategic plan of latter two company. 最关键的,是李牧这个绝对控股人。对拆分后两家公司的战略规划。 Li Mu first proposed in plan, all shareholders must make to increase funding before the resolution one time, increase funding come according to the share, altogether increases funding the 20 million cash. The 70% future in this 20 million will leave Muye Science and Technology after the resolution. 李牧首先在方案里提出,所有股东在拆分前要做一次增资,增资根据股权结构来,一共增资两千万现金。这两千万中的70%将来会在拆分之后留给牧野科技。 Is increases funding the later development project, Li Mu gives the plan of Easy Music Network to be very simple: Forms the new team, to complete the routine maintenance and operation, appropriate spending buys a current capacity and ensure the time is in the audition website first position. 紧接着,就是增资之后的发展规划,李牧给易听网的规划很简单:组建新团队、做好日常维护及运营,适当的花钱买一点流量,确保时刻处在试听网站第一名的位置。 In addition, Li Mu also made a bold estimate on the prospects for development of future mp3 market: In the future with the unceasing popularization of mp3 hardware. The users will gradually eliminate the existing tape recorder, personal stereo and cd machine, then closes up to the convenience quick digital music, therefore the future online audition and mp3 download(ing), can be an enormous market, Li Mu even estimated boldly, later the mp3 search, at least occupies the internet user to search over 20% of behavior. 除此之外,李牧还就未来mp3市场的发展前景做了一番大胆的预计:未来随着mp3硬件的不断普及。用户会逐渐淘汰现有的录音机、随身听以及cd机,转而向方便快捷的数字音乐靠拢,所以未来的在线试听及mp3下载,会是一个极大的市场,李牧甚至大胆预估,以后mp3搜索量,至少占到互联网用户搜索行为的20%以上。 These words are Baidu write specially, when Baidu sees these words, possibility that if they seriously ponder these words, then „please” the Muye Science and Technology matter have very big assurance them. 这句话是专门为百度而写的,当百度看到这句话的时候,如果他们认真去思考这句话的可能性,那把他们“请”出牧野科技的事就有很大把握了。 In order to dispel the misgivings of Baidu, Li Mu also analyzed the entire internet mp3 audition download(ing) feasibility from the loophole of current law specially, after his analysis, draws a conclusion: Now does the digital music without the cost the best period, therefore Easy Music Network will be doomed to have boundless prospects in the future. 为了打消百度的顾虑,李牧还专门从现有法律的漏洞上分析了整个互联网mp3试听下载的可行性,经过他的分析,得出一个结论:现在是无成本搞数字音乐的最佳时期,所以未来易听网注定是前途无量。 Finished the plan about Easy Music Network, Li Mu had one in addition, started to write itself to Tieba (Post It) „bold plan”. 写完了关于易听网的规划,李牧另起一段,开始写自己对贴吧的“大胆规划”。 Li Mu's In short is very scary, he thought that in the future Hao123 will become the current capacity overlord, will become the general Internet users Browsing road which must be taken, therefore, the Hao123 prospects for development will be enormous in the future, even might be the domestic internet life be in the future, therefore, the Li Mu's plan will be, when Tieba (Post It) will be independent, starts advertisement inviting businessmen to open company immediately, will increase funding the cash flow after advertisement Figa, pounds new Hao123. 李牧的第一句话就很吓人,他觉得未来hao1会成为流量霸主,会成为广大网民上网的必经之路,所以,未来hao1的发展前景极大,甚至有可能是将来国内互联网的命脉所在,所以,李牧的规划是,等贴吧独立出来,就立刻开始广告招商,用广告费加上增资后的现金流,来砸出一个新的hao1。 Li Mu overestimated the Hao123 value intentionally, displays frantic intentionally about Hao123, to let Baidu detected that oneself exhaust one's creative vein, Hao123 although seems like the current capacity to be very powerful now, but the profitability is very ordinary, moreover his future profit space can also foresee to the senior internet person, it will certainly achieve a bottleneck . Moreover the altitude of this bottleneck will not be high. 李牧故意高估了hao1的价值,故意表现出自己对hao1的狂热,就是为了让百度察觉到自己江郎才尽,hao1虽然现在看起来流量很强大,但盈利能力很一般,而且他将来的盈利空间对资深互联网人来说也是可以预见的,它一定会达到一个瓶颈,而且这个瓶颈的高度不会很高。 The Baidu person understood to Hao123 especially, Hao123 is like Baidu, is the current capacity entrance, but is not the current capacity precipitation place, the user will only relay here, but their both preserve the ability of user deficient, cannot preserve the user, is doomed to have no way the depth excavation potential value on the user, Baidu because of so, will therefore be going all out to make mp3 and Tieba (Post It), to know, libraries, the encyclopedias afterward wait/etc a series of products, therefore, present Baidu should know the Hao123 real potential and value clearly. 百度的人对hao1尤其理解,hao1和百度一样,是流量入口,但不是流量沉淀的地方,用户只会在这里中转,而它们两个都缺乏留存用户的能力,留存不住用户,就注定没法在用户身上深度挖掘潜在价值,百度正是因为如此,所以才会在后来拼命做mp3、贴吧、知道、文库、百科等等一系列的产品,所以,现在的百度应该明确知道hao1的真实潜力与价值。 In the future Baidu will purchase Hao123, the reason wants to conform with this current capacity overlord at the same time, making the Baidu current capacity go a step further, on the other hand also to go to US to go on the market to prepare, but if makes them make Hao123 now, they will be will not be interested absolutely. 未来百度之所以会收购hao1,原因一方面是想整合这个流量霸主,让百度流量更进一步,另一方面也是为了赴美上市做准备,但是如果让他们现在自己去做一个hao1,他们是绝对不会感兴趣的。 Li Mu is makes them not approve to own plan, when the time comes Baidu will certainly send people to consult with oneself, tries to convince itself to give up making the idea of navigation website, but oneself must do, is the capital of use absolute holding, acts willfully in this choice. 李牧为的就是让他们对自己的规划不认同,到时候百度一定会派人跟自己协商,试图说服自己放弃做导航网站的想法,但自己要做的,就是利用绝对控股的资本,在这个选择上一意孤行。 Plan of Li Mu to establishing guidance station also aims too high, his goal was completed at the beginning of 2002, and must spare nothing, achieved the current capacity to surpass Hao123 before October 2002. 李牧对建立导航站的规划也非常好高骛远,他的目标是在2002年初建成,并且要不惜一切代价,在2002年10月份之前做到流量超过hao1。 Basically is the impossible mission, but Li Mu actually writes in the plan unusual is self-confident, present Tieba (Post It) has the user, to have the current capacity, can definitely give the guidance station transportation current capacity in turn, although this solved a small part, but remaining can pound with the advertizing revenue and cash flow, can buy the current capacity, to look for the major software business everywhere to do built-, if money were not very unimportant, in the first half of next year on start Series B rounds financing, will not be really good, but can also increase funding again, in brief, did not reach the goal to vow not to rest. 基本上是不可能完成的任务,但李牧却在规划上写的非常自信,现在的贴吧有用户、有流量,完全可以反过来给导航站输送流量,虽然这只是解决了一小部分,但剩下的可以用广告收入、现金流来砸,可以到处买流量、可以找各大软件商做内置,如果钱不够也不要紧,明年上半年就启动b轮融资,实在不行,还可以再增资,总之,不达目的誓不罢休。 Finally, Li Mu with lengthy expression oneself favoring to guidance station, even believes firmly, once can make a guidance station that surpasses Hao123, the guidance station and Tieba (Post It) tie up after together, Muye Science and Technology can certainly become one of the domestic top internet Corporation. 最后,李牧用长篇文字表达了自己对导航站的看好,甚至非常坚定地认为,一旦能够做出一个赶超hao1的导航站,导航站和贴吧捆绑在一起之后,牧野科技一定能够成为国内顶尖互联网公司之一。 The entire plan finished, 10 : 00 pm, Li Mu has almost passed to own mailbox the plan, the preparation will call to speak face-to-face tomorrow to Tan Yaocheng, when the time comes with looks at to him this plan again, having a look at him to be when the time comes anything responded. 整个方案写完,差不多已经晚上 10 点,李牧把方案传到自己的邮箱,准备明天给谭耀成打电话面谈一下,到时候再把这份方案拿给他看一看,看看到时候他会是什么反应。 In the evening, the news broadcast had not broadcast that again the leadership inspects 3321 news, but arranged the evening news of 10 : 00 pm to broadcast it, Tan Yaocheng just met in the company, the investment of Muye Science and Technology was quite successful, big Boss and back investment bank were satisfied, today the investor comes Director specially, gave a Baidu signal in the high-level meeting: The Muye Science and Technology future development opportunities are very good, the investor hopes that Baidu can be more initiative in the future financing movement, is Baidu strives for more stockholder's rights, the final goal is to control stock Muye Science and Technology, to achieve this goal, the investor is willing to provide the adequate fund. 当晚,新闻联播没有再播出领导视察3321的新闻,而是把它安排到了晚上 10 点的晚间新闻播出,谭耀成刚在公司开完会,牧野科技的投资相当成功,大波ss以及背后的投行都非常满意,今天投资方专门来了一个总监,在高层会议上给了百度一个讯号:牧野科技未来的发展空间很好,投资方希望百度能够在日后的融资动作中更加主动,为百度争取到更多股权,最终的目标是对牧野科技进行控股,为了达到这个目标,投资方愿意提供足够的资金。 The investor from Silicon Valley even added that if can holding Muye Science and Technology, Baidu be expected to go on the market in NASDAQ at the beginning of 2003 as soon as possible, this plan makes the Baidu high level be surprised, they planned the date to be earliest should at the end of 2004, because their present bidding patterns are still exploring, the profitability model was not very clear, three years are quite estimate optimistically. 来自硅谷的投资人甚至还说,如果能够尽快控股牧野科技,百度有望在2003年初在纳斯达克上市,这个规划让百度高层都为之一惊,他们计划中的上市时间最早应该是在2004年底,因为他们现在的竞价模式还在探索,盈利模式还不够清晰,三年时间已经算是比较乐观的估计了。 After this conference, Baidu is high-level, the brain thinks how is can through the capital operation, embraces into to cherish Muye Science and Technology little, Tan Yaocheng drags the exhausted body to go home, even the shoes are disinclined to trade on are not willing to move on the sofa, in the brain is pondering over this issue repeatedly, but could not find any feature for a short time. 这次会议过后,百度高层激动不已,满脑子想的都是怎么才能通过资本运作,一点点把牧野科技揽入自己怀中,谭耀成拖着疲惫的身体回到家中,连鞋都懒得换就赖在沙发上不愿动弹,脑子里反复在琢磨这个问题,但是一时半会又找不到任何眉目。 Key Li Mu this fellow is not good to cope, he is Tan Yaocheng has seen at present, the youngest internet talent, extremely rich commercial mind, is very difficult to deal with. 关键李牧这个家伙不好对付啊,他是谭耀成眼下见过的,最年轻的互联网天才,极富商业头脑,很难对付。 The wife urged that he hurries to take a bath to relax, Tan Yaocheng lazy beckoning with the hand, takes up the remote control to turn on the television, changed the stage casually, when changes CCTV, his eye in Li Mu by picture was attracted all of a sudden.( To be continued.) 老婆过来催促他赶紧去洗个澡放松一下,谭耀成慵懒的摆了摆手,拿起遥控器打开电视,随便换了换台,换到央视时,他的眼睛一下子就被画面中的李牧吸引住了。(未完待续。)
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