RINAPE :: Volume #3

#247: Favor balance


Li Mu rejected the proposition of Ye Tianming finally, the chief support definitely is Muye Science and Technology, now the 《Old Boy》 short film insightful person, will still certainly underestimate its influence even again, therefore Li Mu decided that stays in Fei Shui the field. 李牧最后还是拒绝了叶天明的提议,首席赞助肯定是牧野科技的,现在《老男孩》微电影就算再有眼光的人,也一定会低估了它的影响力,所以李牧决定把肥水留在自家田里。 Moreover, Li Mu also wants first to give Baidu to send a signal, the talent youngster in their eye, the talent several months later, must start carelessly acting cool. 另外,李牧也想先给百度释放一个信号,他们眼里的天才少年,在天才了几个月之后,要开始胡乱装逼了。 The investors most feared that is enterprise person in charge carelessly acting cool of investment, the really gold/metal silver throws is to make him spend each one cent on the blade, if he too acting cool, the investor meets the anxiety, and will lose the confidence to the future. 投资人最怕的,就是投资的企业负责人胡乱装逼,真金白银投过去是让他把每一分钱都花在刀刃上的,他要是太装逼,投资人会肉疼,并且会对未来失去信心。 In fact, the internet enterprise has numerous number, a large number of companies have been to angel round even Series A rounds friendly, but in them cannot support Series B rounds, this inside the spell of internet corporate finance, Series A rounds to the Series B rounds process, will die 60% ; Series B rounds to the Series C rounds process, will die 70%, clenches teeth very Series C rounds financing, basically could haunch the awesome two characters. 事实上,互联网企业多不胜数,相当一部分公司融到过天使轮甚至a轮,但他们中绝大部分挺不到b轮,这里面互联网企业融资的魔咒,a轮b轮的过程中,会死60%;b轮c轮的过程中,会死70%,咬牙挺过c轮融资的,基本都撑得起牛逼二字了。 This inside key reason leaves generally on the head of undertaking, many yearly salary hundreds of thousands young people rely on the doggedly sincere to start an undertaking, Series A rounds melts dozens 1 million, achieves several million the estimate value even 10 million, at this time the cash in more than one, started floating, some people want to enjoy ahead of time, change better business location, better treatment/salary, even to match the trolley, several kicked the Series A rounds money, project also on yellow ; Some people can very arrive at Series B rounds, when Series B rounds, the money of melting turned in a big way several hundred even more than ten million, at this time grasped the large sum of money, the mentality on the inflation could not dominate, spent randomly lightly, and what is more has started to think the money of means pit investor, outside registration shell company, went out the money little wrap/sets of investor, final race yellow, oneself gained much, such person was also not infrequent. 这里面关键原因一般都出在企业领导身上,很多年薪不过十几万的年轻人凭借着一腔热血创业,a轮融个几十一百万,把估值做到几百万甚至一千万,这个时候手里的现金一多,就开始飘飘然了,有人想提前享受,换更好的办公地点、更好的福利待遇、甚至配台车,几下把a轮的钱扑腾完了,项目也就黄了;有些人能挺到b轮,b轮时,融进来的钱就变成了大几百甚至上千万,这个时候手握重金,心态就膨胀的把持不住了,乱花钱还是轻的,更有甚者已经开始想办法坑投资人的钱,在外面注册壳公司,把投资人的钱一点点套出去,最后项目黄了,自己赚了不少,这样的人也不在少数。 Muye Science and Technology has not started Series B rounds financing now, the money in Li Mu are not many. Started to invest the movie carelessly, the Baidu person knows certainly the egg will hurt very much. 牧野科技现在还没开始b轮融资,李牧手里的钱也不多。就开始胡乱投资电影,百度的人知道了一定会很蛋疼。 But Li Mu uses supporting 《Old Boy》 this movie as a turning point on the preparation, pulls open the doing multiple things at the same time concept of operations the prologue. 李牧就准备以赞助《老男孩》这部电影为契机,拉开多管齐下作战方针的序幕。 Ye Tianming does not know that some Li Mu so many curved circle at heart, but thought that Li Mu rather goes out to trick others not to disburse money by own enterprise. It seems like he is lacks confidence about this movie. 叶天明不知道李牧心里有这么多弯弯绕,只是觉得李牧宁愿自己出去忽悠别人都不让自己家企业出钱。看来他是对这部电影信心不足。 However he has not thought, Li Mu in his eyes is a MU Online / miracle youngster, at present has not known that has anything is he cannot achieve. 不过他也没多想,李牧在他眼里就是一个奇迹少年,眼下还不知道有什么是他做不到的。 Arranged the specific detail with Simple Plan, their four people then hurried back to Jinling to go at the same night, Li Mu drove the car(riage) goes home. Telephones to Song Liang, had not said Zhang Kexuan they have come matter, but said that tomorrow wants to go to his neighborhood to have a look at the room. 简单计划定好了具体细节,他们四个人便连夜赶回金陵去了,李牧把车开回家。给宋亮打了个电话,没说张克轩他们来过的事情,只是说明天想去他的小区看看房。 Song Liang said: That line, you will lead uncle aunt to come tomorrow morning, I accompany you to look at the room, making my wife do to order the vegetable/dish, at noon eats in my family.” 宋亮就说:“那行了,明天上午你带着叔叔阿姨过来,我陪你们看房,让我媳妇做点好菜,中午在我家吃。” Li Mu thought not such troublesome families, but cannot support Song Liang is too warm, the difficult to turn down an offer make with such warmth, Li Mu then complies. 李牧本想不这么麻烦人家,但架不住宋亮太热情,盛情难却,李牧便答应下来。 Oneself now with Song Liang are the friend who are in the equal position. A lot do not need to look on as an outsider, later Li Mu is also keeping thinking, can be deeper a cooperation with Song Liang, later they go to Yanjing to eat the big cakes of two Yanjing real estate markets together. 自己现在跟宋亮已经是处于对等地位的朋友了。很多事情也没必要太见外,以后李牧还惦记着,能不能跟宋亮更深一步合作,以后俩人一起去燕京啃两口燕京房地产市场的大蛋糕。 Next day, Father Li drives, is carrying Li Mu and Mother Li, the family of three Wanying Flower Court neighborhood that goes to Song Liang to be. 翌日,李爸开车,载着李牧李妈,一家三口前往宋亮所在的万盈华庭小区 This neighborhood is Song Liang Wan Ying Corporation develops, the sale is Wan Ying is also doing, Song Liang knows that Li Mu must come to look at the room today, arranged a miss in home sale long time ago. Brings all surplus wealthy and powerful family door keys to wait. 这个小区就是宋亮万盈公司开发的,销售也是万盈在做,宋亮知道李牧今天要过来看房,早早就安排了一个售楼的姑娘。带着所有剩余的大户型房门钥匙等着。 Father Li stops the car(riage) in the property broker entrance, then saw Song Liang to wait in the entrance, the car(riage) stop, Li Mu first opened the door to get out. Waves to greet with Song Liang, later then trades another side to help mother open the gate. 李爸将车停在售楼处门口,便见宋亮已经在门口等候着了,车停稳,李牧先开门下车。跟宋亮挥手打了个招呼,随后便换到另一侧帮老妈把门打开。 Meters/bonwe starts doing business, Song Liang had gone to the shop, that the first time is he saw the Li Mu's parents, after Li Mu went to Yanjing, the Song Liang middle went to in the Li Mu shop several times. Also has seen the Li Mu's parents, before Semir starts doing business, he will also give several days later building body advertisement, to help do the propaganda and strong momentum specially, the Li Mu's parents with him were also quite familiar. 美特斯邦威开业的时候,宋亮曾经去过店里,那是他第一次见到李牧的父母,李牧去了燕京之后,宋亮中间去过李牧家店里几次。也见过李牧的爸妈,森马店开业之前,他还专门给过几天的楼体广告、帮着搞宣传、壮声势,李牧的爸妈跟他也算是比较熟悉了。 Song Liang after Father Li Mother Li gave regards, to two people said: Listened to Li Mu saying that you think Wanying Flower Court bought a new home, I made the sales workers of property broker prepare, now can lead us to have a look together in the past.” 宋亮李爸李妈问好之后,对两人说:“听李牧说你们想到万盈华庭买套新房,我让售楼处的销售人员在准备好了,现在就可以带咱们一起过去看看。” Father Li said: Put to trouble Chief Song to you.” 李爸说:“给你添麻烦了宋总。” Song Liang hastily said: Uncle does not use such politely, I with Little Mu knew that was also very long, is very good friend, this small matter is not anything.” 宋亮急忙说道:“叔叔不用这么客气,我跟小牧认识也很久了,是非常好的朋友,这点小事儿不算什么。” Li Mu said with a smile: Parents, you do not use with him such politely, we are the customer, the customer are God.” 李牧笑道:“爸妈,你们跟他不用这么客气,咱们是顾客,顾客才是上帝。” Song Liang also said with a laugh said: Yes, the customer is God, we go to have a look at the house, the jump layer that all has not sold I made people prepare the key, now can pass to look.” 宋亮笑着说道:“是啊,顾客就是上帝,咱们进去看看房子吧,所有还没卖出去的跃层我都让人把钥匙准备好了,现在就可以过去看。” Father Li Mother Li nods does not have to be again polite with Song Liang, Song Liang greeted a girl, five people then started to walk toward neighborhood , the home sale miss of accompaniment seemed like also 20 years old high and low, has done for more than one year in Wan Ying, first time big boss who saw Wan Ying personally accompanied the customer to look at the room, the big customer did not have the treatment of such high rank. 李爸李妈点点头也就没再跟宋亮客气,宋亮招呼来一个女孩,五人便开始往小区内部走,陪同的售楼姑娘看起来也就二十岁上下,在万盈已经做了一年多了,还是第一次看见万盈的大老板亲自陪同客户看房,再大的客户也没有这么高级别的待遇。 Song Liang following In short, the eyeball that frightened little girl of home sale falls to the ground quickly: Uncle aunt, our Wanying Flower Court jump layer wealthy and powerful family present is making the promotion, the bought words are the 20% discount deliver the repair.” 宋亮接下来的一句话,把售楼的小姑娘吓的眼珠子都快掉到地上了:“叔叔阿姨,咱们万盈华庭的跃层大户型现在正在做促销,买的话是八折送装修。” Present real estate although not in the future that fiery/popular, but absolutely is impossible to reduce to must discount and deliver the degree of repair, more than 1000 even houses, do fear that was the room for profits 1 point does not have. 现在的房地产虽然没有日后那么火爆,但是也绝对不可能沦落到要打折并且送装修的程度,一千多一平的房子,这么搞一搞怕是利润空间一点都没了。 Therefore Li Mu one listens to know, Song Liang this was doing somebody a favor in order to ingratiate oneself. 所以李牧一听就知道,宋亮这是又在送人情了。 Song Liang is also truly doing somebody a favor in order to ingratiate oneself, previously was he has delivered the Li Mu favor, at that time Li Mu had not exposed any direct ability, oneself were only felt like that he was not very common, but has also been helping him during that time, regardless of he and person had the conflict, in the family/home opened the clothing store, are quite therefore doing somebody a favor in order to ingratiate oneself to him. 宋亮也确实是在送人情,早先一直是他送李牧人情,那时候李牧没展露什么直接的能力,自己只是隐约觉得他很不一般,不过那段时间一直也都是自己在帮他忙,无论他与人起争端,还是家里开服装店,都相当于是自己在给他送人情。 Afterward, Li Mu with his own way also these favors, invited Song Liang to buy stock in Muye Science and Technology on own initiative, at that time Muye Science and Technology estimate value 50 million, Song Liang by 2.5 million bought five points stocks, at that time, Song Liang had not realized that Li Mu is returning the favor, took Series A rounds until Muye Science and Technology, after current capacity and user who massive conformity gave, he was clear, Muye Science and Technology was actually a making money express train, Li Mu draws him to enter Series A rounds. To make him board before true increasing speed. 后来,李牧用他自己的方式还了这些人情,也就是主动邀请宋亮入股牧野科技,当时牧野科技估值五千万,宋亮以250万买了五个点的股份,那个时候,宋亮也没意识到李牧是在还人情,直到牧野科技拿下a轮,大量整合给过来的流量与用户之后,他才明白,牧野科技其实是一趟赚钱的快车,李牧拉他入a轮。就是想在真正提速之前让他上车。 At present, widespread approved estimate value of Muye Science and Technology in the internet industry has been able to achieve about 300 million, but Li Mu also disclosed oneself Series B rounds goal, previous time he said to Song Liang. Must that 10% push Baidu, hands over to the investment bank that Series B rounds must come , the psychological price is 50 million, in other words, the estimate value of Li Mu to Series B rounds is 500 million Yuan RMB. 眼下,牧野科技互联网行业内普遍被认可的估值已经可以达到三亿左右,而李牧也透露了自己b轮的目标,上次他跟宋亮说。要把百度那10%挤出来,转手给b轮要进来的投行,心理价位是5000万,也就是说,李牧b轮的估值是五亿元人民币 Oneself threw 2.5 million. When Series B rounds, can turn into 25 million, turned ten times fully. 自己投了两百五十万。等到b轮,就能变成两千五百万,整整翻了十倍。 Moreover, Song Liang also understands at heart, awesome internet Corporation, the true value must be able to manifest after several rounds of financing, it is estimated that at least wants , after Series E rounds, when the time comes, own stock will be diluted by unceasing financing even, but its real value will definitely advance unceasingly. 不仅如此,宋亮心里也明白,一个牛逼互联网公司,真正的价值要在数轮融资之后才能体现,估计至少要等到e轮之后,到时候,就算自己的股份会被不断的融资活动稀释,但是其实际价值肯定还是会不断增高。 Because unexpected return on Muye Science and Technology. Let Song Liang realize, oneself and balance between Li Mu had the serious incline. 正因为在牧野科技身上的意外回报。让宋亮意识到,自己跟李牧之间的天平发生了严重的倾斜。 His although is a merchant, saw the market horrible to look at hand-to-hand fighting, but to the true friend, he was like Li Mu, when owed others the favor, always kept thinking at heart is doubling returns, when with the good friend was together, oneself pay was bigger than the return, will make itself more relieved. 虽然是商人,见多了商场惨不忍睹的肉搏战,但是对真正的朋友,他跟李牧一样,当欠别人人情的时候,心里总惦记着加倍还上,跟好朋友相处时,自己付出大于回报时,会让自己更安心。 although he also gave Li Mu to reserve five points in the real estates of three decorative archways. However the profit of real estate is dies, except, except for development cost that the government takes away, a profit margin of residential property project generally not over 200%, therefore. Calculates these five points, balance inclined is very serious. 虽然他也给李牧在三牌楼的房地产开发项目上预留了五个点。但是房地产的利润是死的,除了政府拿走的、除了开发成本,一个住宅地产项目的利润率一般不会超过200%,所以。把这五个点算进来,天平还是倾斜的很严重。 Song Liang is also a smart person, he knows that wants to change the balance inclined situation, what at present needs to use is the favor rather than money, the pure pile digit is pointless, must understand the adjustment. If you respect my one foot on the gold/metal money tree, I respect your one zhang (3.33 m) in the favor level. 宋亮也是聪明人,他知道想改变天平倾斜的情况,眼下需要用的是人情而不是金钱,单纯的堆数字是没有意义的,要懂得变通。你若在金钱树子上敬我一尺,那我就在人情层面上敬你一丈。 House how much money, more than 200,000, matching now the Haizhou best repair, 500,000, oneself definitely cannot be also willing to give Li Mu one even at the most completely directly, but he has no way to do that because Li Mu is also an outstanding person, when everyone opens heart, what looked is the intention, the crude repertoire suits with the careless person contacts, is not suitable to use on the outstanding person. 一套房子没多少钱,二十几万,就算搭配现在海州最好的装修,也就五十万顶天了,自己完全可以也完全舍得直接送给李牧一家,但是他没法这么做,因为李牧也是个妙人,大家交心时,看的是心意,粗暴的套路适合跟粗人接触,却不适合用在妙人身上。 Mother Li is somewhat surprised, she now is a merchant, after opening the clothing store, she starts the more or less research the consumption level of present city, the house price naturally is also a point that she pays attention. 李妈有些惊讶,她现在是个商人,开了服装店之后,她开始或多或少的研究起眼下城市的消费水平,房价自然也是她关注的一个点。 The Wanying Flower Court house she has heard, the unit price of jump layer is most expensive, but also is household that has not sold-out only, the sales figure is not quite good, discounts to buckle can also understand, but hit 20% discount effort somewhat to be big, delivered the repair not to mention. 万盈华庭的房子她听说过,跃层的单价最贵,但也是唯一还没有卖完的户型,销售情况不太好,打打折扣也是可以理解,但是打八折这个力度就有些大了,更别提还送装修了。 Mother Li asked Song Liang: Discounts and delivers the repair, can you lose money?” 李妈宋亮:“这么打折又送装修,你们岂不是要亏本了?” Song Liang said with a smile: „ Repair also simple repair, is responsible for the water and electricity transformation, wall surface and floor brick lays down, without how much money, I carries out the development let alone, the worker I have, the material is the project price, finds the person to repair to want small advantage outside compared with you many. 宋亮笑道:“装修也只是简单装修,负责一下水电改造、墙面以及地板砖铺设,没多少钱,更何况我就是搞开发的,工人我有,材料都是工程价,比你们在外面找人装修要便宜得多。 Some Mother Li also doubts, nearby Li Mu said with a laugh said: Mother, first looks at the house, if the house picked, then chatted these.” 李妈还有些疑惑,一旁的李牧笑着说道:“妈,先看房子吧,房子如果相中了,再聊这些。” Mother Li responded, said with a smile: „ Yes, first has a look at the house. „ 李妈反应过来,笑道:“是啊,还是先看看房子。“ The Wanying Flower Court geographical position is impeccable in Haizhou, neighborhood although in town center, because without approaching core main road, the environment is quite easy and comfortable, is a finding a quiet oasis in a crowded place good place, in addition the neighborhood afforestation and public facilities are quite complete, are clean, Father Li Mother Li enters neighborhood, had the good first impression to Wanying Flower Court. 万盈华庭的地理位置在海州无可挑剔,小区虽然在市中心,但因为没靠近核心主干道,环境还是比较安逸的,算是一个闹中取静的好地方,再加上小区绿化和公共设施比较齐全,环境整洁,李爸李妈一进小区,就对万盈华庭有了不错的第一印象。 Wanying Flower Court wealthy and powerful family after part of neighborhood, is the most peaceful part, moreover like the final several rows of buildings, is quite not far from the exit|to speak, therefore the position in neighborhood, it can be said that neighborhood standard gold section. 万盈华庭的大户型在小区的中后部分,也是最为安静的部分,而且又不像最后几排楼那样,距离出口比较远,所以在小区内的位置上来看,可以说是小区标准的黄金地段。 The Li Mu only regret is the present Haizhou building does not have the tall residence building, therefore does not have the elevator, therefore does not want to choose four five, but is also quite moist, therefore Li Mu wants to have a look at 23 with emphasis, Father Li Mother Li is actually indifferent, oneself are lives in a building, Xiling Coal Mine neighborhood also allows an inhabitant in building to construct a yard, therefore is materially beneficial, Wanying Flower Court house also only then the unit gate that fan front door, front the balcony is blocks, the courtyard, then, Father Li Mother Li on did not neglect a building directly. 李牧唯一的遗憾是现在海州的楼房没有高层住宅,所以都没有电梯,所以就没想选择四层五层,而一层又比较潮湿,所以李牧重点想看看二三层,李爸李妈倒是无所谓,自家就是住一楼,西岭煤矿小区还允许一楼的住户自建一个小院,所以非常实惠,不过万盈华庭的房子一层也只有单元门那一扇大门,前面阳台是封死的,没有院子,如此一来,李爸李妈也就直接忽略了一楼。 Song Liang made the sales little girl first have four people to go to a two vacant room, the jump layer room was truly big enough, a threshold to buddhism of passing through the gate connected a probably more than ten squares small hall, toward left was 40 draws living room and balcony, toward right was 20 even restaurants the spacious kitchen as well as a small balcony. 宋亮让销售的小姑娘先带着四人去了二层一套空房,跃层的房间确实够大,一进门的玄关连接一个大概十多平方的小厅,往左是40平的客厅和阳台,往右是二十多平的餐厅连带着宽敞的厨房以及一个小阳台。 The taking a step first half meter/rice high jump layer, first to a ten even open space, the dead ahead as well as about has a bedroom respectively, a guest health/guard, the master bedroom also brings the balcony, as well as a master bedroom bathroom. 迈步上半米高的跃层,先到一个十多平的开放空间,正前方以及左右各有一个卧室,还有一间客卫,主卧也带阳台,以及一个主卧卫生间。 The pattern of house is the three-bedroom two health/guard, small hall that in addition two play the connection role, each area of room is very big, Li Mu got used to living family's mini household, suddenly sees household and area of this house, one impression, greatly! Overall big, each room is big, the kitchen bathroom is also big, spacious. 房子的格局是三室两厅两卫,外加两个起到连接作用的小厅,每一个房间的面积都很大,李牧住惯了家里的迷你户型,忽然看到这套房子的户型及面积,就一个印象,大!整体大,每一个房间都大,厨房卫生间也大,宽敞的很。 In compares with oneself at heart, own room aggrieved to is not simply good, with time lies, own time lies, puts one meter two bed, a small desk and a small book shelf filled, but here time lies has more than 20 squares fully, puts one meter eight bed at all is not the issue, the bathroom usable area even insufficient two square meters, here guest health/guard area is own three times. 在心里跟自家一比,自家的房型简直憋屈到不行了,就拿次卧来说,自家的次卧,摆一张一米二的床,一个小书桌和一个小书柜就满了,而这里的次卧都足有二十多个平方,摆一米八的大床根本不是问题,自家卫生间实用面积甚至不足两个平米,这里的客卫面积都是自家的三倍。 Li Mu is satisfied with this household first feeling, this is the wealthy and powerful family true essence, that total area is big, room number many and average floor space narrow and small household, plays the hooligan as before simply! This spacious third-year occupies, lives comfortably. 李牧对这个户型的第一感觉就非常满意,这才是大户型的真正精髓,那种总面积大、房间数多、平均房间面积依旧狭小的户型,简直就是耍流氓!这种宽敞的大三居,住起来才真的舒坦。 The Haizhou person does not have this consumer attitude at present, area that now Haizhou most three occupy also in 100 draws about, cannot improve the cramped feeling as before. 只是,海州人眼下还没有这个消费观念,现在海州大多数三居的面积也才在100平左右,依旧改善不了局促的感受。 Father Li Mother Li is the typical Haizhou thought that Father Li is obviously sizing up the big living room, sighed one: This living room too wasted, can such big living room be useful?” 李爸李妈明显是典型的海州思维,李爸打量着偌大的客厅,感叹一声:“这客厅太浪费了,要这么大的客厅有什么用呢?” Li Mu shows a faint smile, said: House was big, lives spaciously, the person does not feel aggrieved, the living room is greatly unimportant, most mainly cannot be small, you think that our family/home living room, cannot arrange including one set of combination sofa, can only have single line three people of sofas, if here, at least can suspend one set 3 + 2 + 1? The middle gathers round a swayed big tea table, buys a big television and a clothes closet air conditioning, the remaining spaces are big, even if 7-8 will sit personally does not seem crowded, will be bright?”( To be continued.) 李牧微微一笑,说:“房子大了,住着就宽敞,人就不觉得憋屈,客厅大不要紧,最主要是不能小,你想想咱们家客厅,连一套组合沙发都摆不下,只能摆一个单排三人沙发,如果是这里的话,至少可以摆一套3+2+1吧?中间围着摆一个大茶几,买一台大电视、一台立柜空调,剩下的空间还大得很,就算七八个人坐进来也不会显得拥挤,多敞亮?”(未完待续。)
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