Ele.me requests the business to bear 50% subsidy costs, truly caused the merchant very big disaffection. 饿了么要求商家承担50%补贴成本,确实引发了商户很大的不满。 However, the internet industry, and capital industry actually saw the Li Mu's intention is. 但是,互联网行业,以及资本行业却看到了李牧的意图所在。 Actually, as we all know, Ele.me final realization channel certainly in merchant end, but, everyone didn't expect Li Mu will start to harvest the merchant at this time unexpectedly directly. 其实,大家都知道,饿了么最终的变现渠道一定是在商户端,只不过,大家没想到李牧竟然会在这个时候就直接开始收割商户。 In their opinion, Li Mu should after solving Ox Takeaway, becoming enterprise that goes the domain uniquely, starts to harvest the cooperation merchant again. 在他们看来,李牧应该会在解决完牛外卖、成为外卖领域独一无二的企业之后,再开始收割合作商户。 Now starts to have clashes of opinion with the merchant, feared that will make Ox Takeaway go to enter. 现在开始跟商户闹起矛盾,怕是会让牛外卖趁虚而入。 However Li Mu does not care at all, Ox Takeaway is also good, Lu Yunhao, from the start is not the Ele.me opponent, looks at the bearing capacity purely, if Ele.me is a high specification highway of bidirectional ten traffic lane, that Ox Takeaway cannot even reach the standard of unidirectional single way. 不过李牧对此毫不在意,牛外卖也好,卢允浩也罢,压根就不是饿了么的对手,单纯看承载能力,如果饿了么是一条双向十车道的高规格高速公路,那牛外卖甚至连单向单车道的标准都达不到。 Ox Takeaway cannot run the quantity, will never possibly rob the Ele.me enough many market shares. 牛外卖跑不起量,就永远不可能抢走饿了么足够多的市场份额。 Therefore, once Li Mu can successfully make the merchant pay the cost now, he has the energy to play with Ox Takeaway, if list subsidy six, Ox Takeaway pure undertake, Ele.me actually only needs itself to undertake three Yuan, like this plays, even if Wall Street pounds two hundred million USD to come, Li Mu does not fear. 所以,一旦李牧现在能成功让商户付出成本,那他就更有底气跟牛外卖玩到底,如果一单补贴六块,牛外卖纯自己承担,饿了么却只需要自己承担三元,这样玩下去,华尔街就算砸两亿美元进来,李牧都丝毫不怵。 Now, Yanjing or Shanghai, the Ele.me merchant, realized that earnestly the Ele.me advantage and good, they through Ele.me, greatly enhanced the business running water, some even rise suddenly ten times, can say, Ele.me becomes the core pillar/backbone that they received. 现在,无论是燕京还是沪市,饿了么的商户,都切实体会到了饿了么的优势和利好,他们通过饿了么,大大提高了营业流水,有的甚至暴涨十倍,可以说,饿了么成了他们收入的核心支柱。 Ele.me requests them to undertake 50% subsidies, most merchant although are unsatisfied, but chose acceptance. 饿了么要求他们必须承担50%的补贴,大部分商户虽然不满意,但还是选择了接受。 However, is some merchants, they thought that Ele.me should not make them bear any cost, must therefore fight with Ele.me this robust stand. 不过,还是有一部分商户,他们觉得饿了么就不该让他们承担任何成本,所以必须要跟饿了么这种强硬的态度斗到底。 But Lu Yunhao was also intensifying the lobbying effort at this time, his front Business asks the cooperation merchant to communicate everywhere, brainwashes to them, telling their Ele.me this time is the hegemonic actions must certainly commit suicide, when the time comes the order current capacity of oneself platform will certainly increase, therefore instigates them to reject the request of Ele.me, carries out in -depth cooperation with Ox Takeaway. 而卢允浩这时候也正在加大游说力度,他的前端商务到处找合作商户沟通,给他们洗脑,告诉他们饿了么这次一定是多行不义必自毙,到时候自己平台的订单流量一定会大增,所以怂恿他们拒绝饿了么的要求,与牛外卖进行深度合作。 Ox Takeaway tricks these merchants, said that once Ele.me closed/pass their shop, their customer will come Ox Takeaway to order, therefore they will actually not have anything to lose, moreover Ox Takeaway the resources will not only incline to them, more important does not make the merchant undertake the one cent subsidy, as the matter stands, the merchant compared with cooperates and bears with Ele.me 50% costs, gains are many. 牛外卖忽悠这些商户,称一旦饿了么关了他们的店,他们的客户就会来牛外卖下单,所以他们其实不会有什么损失,而且牛外卖不仅会给他们资源倾斜,更重要的是不让商户承担一分钱补贴,这样一来,商户比跟饿了么合作、承担50%成本,赚的还要多。 These merchants do not know that the Ox Takeaway real situation, felt, since Ox Takeaway is willing to support to them, that did not have Ele.me even temporarily, the Ox Takeaway order can do, since your Ele.me exploits me, I close up to Ox Takeaway, believes that finally compromises, certainly is Ele.me, rather. 这些商户并不知道牛外卖的真实情况,觉得既然牛外卖愿意给他们扶持,那就算暂时没了饿了么,还有牛外卖的订单可以做,你饿了么既然剥削我,那我就向牛外卖靠拢,相信最后妥协的,一定是饿了么,而不是自己。 Therefore, they choose to refuse to participate in the subsidy. 于是,他们选择拒绝参与补贴。 Ele.me is not lenient, within the given time does not accept the jump the shop, the offline team comes to take back the computer immediately, simultaneously their shops, on Ele.me, defines to directly suspend operations, is unable to order. 饿了么也毫不手软,规定时间内不接受跳跃的店铺,线下团队立刻上门收回电脑,同时将他们的店铺,在饿了么上面,直接定义为暂停营业,无法下单。 Only one day, these people lose seriously. 只一天,这些人就损失惨重。 The restaurant that sells the donkey meat to burn down, every day hall food running water 100-200 Yuan, but the Ele.me running water can run 1,000-2,000 Yuan and even more, the Ox Takeaway running water can run more than 100, now, they refuse to subsidize the customer with Ele.me together, all their all Ele.me running water one becomes zero, the income loss is serious. 有一家卖驴肉火烧的餐厅,每天堂食流水才100-200元,但是饿了么流水能跑1,000-2,000元甚至更多,牛外卖的流水能跑一百多,现在,他们拒绝与饿了么一起补贴客户,所有他们所有的饿了么流水一下变为零,收入损失惨重。 Make them feel what anger is , without the Ele.me order, to lose the Ele.me 1,000-2,000 turnovers, but they also had almost no improvement in the Ox Takeaway order, was more than 100. 让他们感到愤怒的是,没了饿了么的订单、损失了饿了么1,000-2,000块的营业额,可他们在牛外卖的订单也几乎没有什么起色,还是一百多块。 In other words, potential customer that this donkey meat burns down, after their shops were closed, direct selection Ele.me other shop in business order, but not to eat their donkey meat burns down, but replacement another platform. 也就是说,这家驴肉火烧的潜在客户,在他们的店铺被关闭之后,直接选择饿了么其他在营业中的店铺下单,而并没有为了吃他们的驴肉火烧,而更换另一个平台。 This lets their extremely anxiety, because they lose, is most likely (80%) even 90% turnovers. 这让他们极其肉疼,因为他们损失的,是实打实的八成甚至90%营业额。 Lu permits also to be subject to the attack vast, this thinks that this is the opportunity that a curve passes another vehicle, can well with this batch of business in-depth cooperation that resists Ele.me, attract simultaneously their current capacities. 卢允浩也备受打击,本以为这是个弯道超车的机会,可以好好跟这批对抗饿了么的商家深度合作,同时把他们的流量吸引过来。 However he soon realizes a serious concern, the user on Ele.me, does not exist for some store, but exists for Ele.me this platform. 但是他很快意识到一个严重的问题,饿了么上的用户,不是为某个商铺存在的,而是为了饿了么这个平台存在的。 This seems like on WeChat the public numbers of several million ideas, if which public number felt, own fans is own, even dominates above WeChat, felt if oneself change a platform to develop, own fans will also discard WeChat to follow itself, he is the brain is not long. 这就好像微信上数百万计的公众号,如果哪个公众号觉得,自己的粉丝是属于自己的,甚至凌驾于微信之上的,觉得自己如果换个平台发展,那自己的粉丝也会舍弃微信追随自己,那他就是脑子没长好。 Has a people branch named room/house Zhouzi to do such matter, originally depends on the cursing at people abundant eyeball, in the Weibo (Micro Blog) also a little current capacity. 有个叫房肘子的民科就干过这样的事情,本来靠着骂人博眼球,在微博还有点流量。 But afterward , he because does against with Weibo (Micro Blog), decided that withdraws from Weibo (Micro Blog), to fight in other platforms. 但后来,他因为跟微博对着干,决定退出微博、转战其他平台。 He thinks that his fans will follow he to fight in one place after another together, finally discovered, does not exist. 他以为他的粉丝都会跟着他一起转战,结果才发现,根本不存在。 His overwhelming majority fans are not true fans, everyone has a look at him to look for a good time, he left Weibo (Micro Blog), on Weibo (Micro Blog) also has in a big way tens of thousands of can look for the pleasure V, whose brain show teased, to look at him fights in other platform again? 他绝大部分的粉丝根本就不是真正的粉丝,大家只是看看他图个乐呵,他离开了微博,微博上还有成千上万可以找乐子的大v,谁脑子秀逗了,为了看他再转战另外的平台？ Therefore this person did not have what sound gradually. 所以这个人渐渐也就没了什么声音。 Afterward, disappointed Lu Yunhao, decided one after another in online launches the attack to Li Mu. 随后,接连失望的卢允浩,决定在网上对李牧发动攻击。 He was out personally, sent Weibo (Micro Blog), the Weibo (Micro Blog) content was: „Li Mu uses own despotic power, reverses the merchant on Ele.me to share the subsidy, is not willing to undertake the subsidy the merchant shop to be forced to close down business, the back of these merchants, are the average people as well as their families of innumerable industrious practical training, now, their families encountered the unprecedented threat, Li Mu's this action, what had to distinguish with the robber?!” 他亲自下场,发了一条微博,微博内容是:“李牧利用自己的淫威,倒逼饿了么上的商户分担补贴,不愿意承担补贴的商户店铺被强制停业,这些商户的背后,是无数个辛勤劳作的普通人以及他们的家庭,现在,他们的家庭遭遇到了前所未有的威胁,李牧的这种举动,和强盗有什么区别？！” Afterward, he paid over a million public relations fees, making many account number crazy repeaters comment this Weibo (Micro Blog), tries to give Li Mu to result in the strong public opinion pressure, forces Li Mu to give up forcing the merchant to undertake the plans of 50% subsidies. 随后,他花了上百万公关费,让很多账号疯狂转发评论这条微博,试图给李牧造成强大的舆论压力,来逼迫李牧放弃强迫商户承担50%补贴的打算。 The perplexed Internet users think that Li Mu really forces these shop owners, the Holy Mother heart immediately the bursting, started denouncing in word and in writing to Li Mu, feels such a nearly perfect rich and powerful people image, by this matter smearing stain. 不明所以的网民以为李牧真的胁迫那些店主,圣母心顿时爆棚,对李牧开始了口诛笔伐,觉得这么一个近乎完美的富豪形象,被这件事情给抹上了污点。 On after this Weibo (Micro Blog) searched for hotly, Li Mu has not made the Weibo (Micro Blog) person interfere with its index and searches for the rank hotly, but handled arrival and departure Weibo (Micro Blog): 这条微博上了热搜之后,李牧没有让微博的人干涉它的指数和热搜排行,而是直接发了一条微博: „An aggregate market provides the facade to do business to make money to the merchant, charges merchant certain fee, this is not perfectly justified? Opens a shop in the market does not give the market to pay rent, catches up with him to go out also to have the temperament, what gangster logic is this? Some people are most pitiful, is wrong the strength of platform, regards own skill, once this person left the platform, anything is not.” “一个综合市场提供门面给商户营业赚钱,收取商户一定的费用,这难道不是天经地义的吗？在市场上开店不给市场交租,赶他出去还有脾气,这是什么强盗逻辑？有些人最可悲的,就是错把平台的实力,当成自己的本事,这种人一旦离开了平台,什么都不是。” This Weibo (Micro Blog) round, the Internet users respond immediately. 这条微博一发,网民立刻反应过来。 Li Mu said right. 李牧说的没错啊。 Ele.me is the Li Mu build platform, this was equal to that Li Mu spent to build a giant market, each merchant on Ele.me, quite therefore moved into this market, in the store that in this market provided operated and makes money, in this case, what issue asked you to collect the rent to have? Does not have the issue! Perfectly justified! 饿了么是李牧搭建的平台,这就等于李牧花钱盖了一个巨大的商场,饿了么上的每一家商户,都相当于是入驻了这个商场、在这个商场提供的商铺里经营、赚钱,这种情况下,找你收租金有什么问题？没有问题啊！天经地义啊！ Especially Li Mu last, making many Internet users see the light suddenly a truth. 尤其是李牧最后一句,让许多网民顿悟了一个道理。 The strength of platform, is not individual skill, the merchant makes money on Ele.me, neglecting this is benefits from the subversive new pattern that Ele.me provides, and Ele.me huge current capacity, thinks that is the strength of hotel is very strong, finally left Ele.me, discovered own strength cannot hit, without in addition of platform held, on the striking back original form, this can complain about the families platform instantaneously? 平台的实力,不是个人的本事,商户在饿了么上赚钱,忽略了这是得益于饿了么提供的颠覆性新模式,以及饿了么巨大的流量,以为是自己饭店的实力很强,结果离开了饿了么,才发现自己实力根本就不能打,没了平台的加持,瞬间就打回原形,这能怨人家平台吗？ Therefore, the viewpoint in network, had 180 degrees big reverse. 于是,网络上的观点,发生了180度大反转。 Under Li Mu water army, Lu Yunhao this crude person were too in addition many, stream of abuse that Lu Yunhao were scolded by the netizen. 再加上李牧手底下的水军,比卢允浩这个半吊子强太多了,以至于卢允浩自己都被网友骂的狗血淋头。 The online had a viewpoint to have the approvals and support of most netizens, this viewpoint believes, Lu Yunhao is completely because could not compete with Li Mu, the institute imagined to carry out the personal attack because of this, such trash moral behavior morally degenerate, everybody has the right to punish. 网上有一个观点得到了绝大多数网友的赞同与支持,这个观点认为,卢允浩完全是因为竞争不过李牧,所以故意想搞人身攻击,这样的垃圾人品道德败坏,人人得而诛之。 Lu permits vast it is the psychological bearing capacity quite weak trash, was turned inside out to adjust past keeping fighting by so many netizens, the whole person was about to collapse. 卢允浩本身就是个心理承受能力比较弱的渣渣,被这么多网友翻过来调过去的骂个不停,整个人都快崩溃了。 His Weibo (Micro Blog), short 1-2 days, about 100,000 messages, over 90% are scolding him. 他那条微博,短短1-2的时间,就将近十万留言,其中90%以上都是在骂他。 Ox Takeaway instigates the matter that the merchant and Ele.me do against, does not know that was held by whom online, later added fuel to the flames in the hinderland by Li Mu's water army a wave, Ox Takeaway in online also became the object of being chased by all. 牛外卖怂恿商户与饿了么对着干的事情,也不知道被谁捅到了网上,随后被李牧的水军在背地推波助澜了一波,以至于牛外卖在网上也成了人人喊打的对象。 The one who makes Lu permit the vast collapse is, these rejected the Ele.me merchant, all regretted without exception, they relate the Ele.me customer service, expressed willingness to accept 50% subsidies and hopes to connect Ele.me. 更让卢允浩崩溃的是,那些拒绝了饿了么的商户,无一例外全都后悔了,他们纷纷联系饿了么的客服,表示愿意接受50%补贴、希望能够重新接入饿了么。 Li Mu to these person of snorting disdainfully. 李牧对这些人嗤之以鼻。 This group of people essentially, completely egotist, on Ele.me makes money remains silent to get rich, Ele.me lets they put in a subsidy the time, they felt stepped on the tail, stands to jump and scold, such person basically is carries the bowl to eat meal and put down the person who the chopsticks shout 'motherfucker'. 这帮人本质上,是完全的利己主义者,在饿了么上赚钱的时候闷声发财,饿了么让他们付出一点补贴的时候,他们就感觉被踩了尾巴,站出来又跳又骂,这样的人基本上全是端起碗来吃饭、放下筷子骂娘的主儿。 Community, is similar to the person of this community, is lots of e-Commerce individual operator. 还有一个群体,与这个群体的人非常类似,就是大量的电商个体户。 It is well known, because e-Commerce the regulation lax, tax law is not perfect, over ten-year, the e-Commerce individual operator one cent tax does not need to give, one month gains 10,000 five drill the shop, gains 5 million five gold crown shops with one month, almost does not need to pay the one cent business tax and personal income tax. 众所周知,电商因为监管不严、税法不健全,在长达十年以上的时间里,电商个体户一分钱税都不用缴,一个月赚一万的五钻店铺,和一个月赚五百万的五金冠店铺,几乎统统都不需要缴纳一分钱营业税、个人所得税。 Because they are individual operation, without the registration enterprise main body, the business tax and enterprise income tax has no relations with them, but their income settle accounts in the personal account from Taobao directly, even if one month gains 10 million, basically does not pay the income tax, this group of people win enough the vested interest, but the country promulgates the e-Commerce method, wants standard e-Commerce and reasonable taxation the time, they must jump the opposition, the countenance can be inferred. 因为他们是个人经营,没有注册企业主体,营业税、企业所得税是跟他们没有任何关系的,而他们的收入直接从淘宝结算到个人账户里,哪怕一个月赚一千万,也基本上不缴纳所得税,这帮人本身就已经拿够了既得利益,可国家颁布电商法、要规范电商、合理征税的时候,他们还要跳出来反对,嘴脸可见一斑。 Li Mu is not used to the problems of these people completely, now makes them share 50% subsidies free, the platform uses not to say to him, but also helps him undertake another 50% subsidies, this he has the opinion, after that really lets he pays rent, he has not known how to be stamping one's foot shouts abuse in public, since this, then keeps under control them on the one breath. 李牧就完全不惯这些人的毛病,现在只是让他们分担50%的补贴,平台免费给他用不说,还帮他承担另外50%补贴,这他都有意见,那以后真让他交租的时候,他还不知道会怎么跳着脚骂街,既然这样,那就一口气治服他们。 Therefore, Ele.me has withdrawn from the Ele.me merchant to reply to these: „ Access does not have the issue, but the subsidy is undertaken by shop completely, if not accept, does not make their shops get online. 于是,饿了么给这些已经退出饿了么的商户回复:“接入没问题,但补贴全部由店铺自己承担,如果不接受,不就让他们的店铺重新上线。 This move, plays two effects. 这一招,起到了两个效果。 First, these before refused Ele.me, to want with the platform to break off the merchant of wrist/skill, intestines regret were all blue ; 第一,这些之前拒绝饿了么、想跟平台掰手腕的商户,一个个全都把肠子悔青了; Second, these before accepted the merchant of Ele.me request, rejoiced. 第二,那些之前接受饿了么要求的商户,一个个都庆幸不已。 Li Mu wants is such effect. 李牧要的就是这样的效果。 Punish one as a warning to others! 杀鸡儆猴！