Shanghai first lightly the light rain, made the outdoors operating speed of entire city reduce. 沪市第一场淅淅沥沥的小雨,就让整个城市的户外运转速度降低了许多。 The trafficking jams time of peak lengthens, path to slow down, the traffic accident frequency to send through the speed. 高峰期的堵车时间变长、道路通过速度减缓、交通事故频发。 The influence that Ele.me Driver receive relatively is not big, because under their hull bottoms, the small storage space, inside has a facile raincoat, as well as some clear created the medical supply that the wrap used. 饿了么的骑手们相对收到的影响还不算大,因为他们的车座底下,就有一个小的储物空间,里面有一件轻便的雨衣,以及一些清创包扎用的医疗用品。 Meets to rain, Driver then throw over the Ele.me raincoat, to ride the performance Joyo electric car , to continue to go through in the streets and lanes in this city. 一遇到下雨,骑手们便披着饿了么的雨衣、骑着性能卓越的电动车,继续穿行在这个城市的街头巷尾。 However, Ox Takeaway Driver, did not have such good luck. 但是,牛外卖的骑手们,就没有这么好运气了。 First is the platform has no preparations for emergency, after raining, the Driver earliest possible time thinks takes shelter from the rain, the platform starts to send the single time, many Driver choose to resist to meet, because they have not solved the problem of raincoat. 首先是平台没有什么应急准备,以至于下雨之后,骑手们第一时间想到的就是避雨,平台开始派单的时候,许多骑手都选择拒接,因为他们还没有解决雨衣的问题。 After delaying a dining peak, Driver purchased the raincoat finally respectively, but the issue braved quickly. 耽误了一个用餐高峰期之后,骑手们终于各自购买了雨衣,但问题很快又冒了出来。 Bicycle Driver in the wet weather was really laborious, therefore from starting to rain, the bicycle Driver distribution efficiency greatly reduced, a large number of Driver even direct selections entire day resisted to order, because in their opinion, ordered with it like mad in spite of the rain has not been possible to reach the new standard, that might as well took advantage that this opportunity adjourned. 自行车骑手在下雨天实在是太辛苦了,所以从开始下雨,自行车骑手的配送效率就大大降低,相当一部分骑手甚至直接选择全天拒接单,因为在他们看来,与其拼死拼活冒雨接单还不一定能达到迪新标准,那还不如趁这个机会休息一下。 Therefore, the rhythm that Ox Takeaway just ran with great difficulty, came across the giant embolism all of a sudden. 于是,牛外卖好不容易刚跑起来的节奏,一下子就遇到了巨大的栓塞。 To Ox Takeaway, first built a quite spacious road probably, finally from the beginning has no traffic flow magnitude, now develops with great difficulty the traffic flow magnitude, the path meets the damage, sealed up half of traffic lanes, making the entire road unable to withstand immediately crowd, the vehicle owner and passenger on road are miserable beyond description. 对牛外卖来说,就好像先修了一条比较宽敞的公路,结果一开始没什么车流量,现在好不容易把车流量发展起来了,道路又遇到损坏,封闭了一半的车道,让整条路顿时拥堵不堪,路上的车主和乘客苦不堪言。 Lu permits this to think that vast rains is only 1-2 thunderbolts, but when he sees the weather forecast, will basically have the rain over the next several days time, the whole person arrived at the brink of collapse. 卢允浩本以为下雨只是1-2的突发事件,但当他看到天气预报,未来几天基本上都有雨的时候,整个人就到了崩溃的边缘。 Next day, the rainfall intensity starts to increase, the temperature reduced 4-5. 第二天,雨势开始变大,气温降低了四五度。 Ele.me is changing the power plant for the hot drink that all Driver prepared not to limit the quantity all-weather, including the hot coffee, the hot soybean milk and hot Jiang tea, the hot chocolate, can stimulate, can drive out the cold, can supplement the sugar difference. 饿了么在换电站为所有骑手准备了全天候不限量的热饮料,包括热咖啡、热豆浆、热姜茶、热巧克力,可以提神,可以驱寒,可以补充糖分。 But Ox Takeaway, over 70% bicycle Driver get out of bed to see outside rain gets down was bigger than yesterday, stopped today's ordering directly. 而牛外卖,七成以上的自行车骑手起床看到外面雨下的比昨天还大,直接停止了今天的接单。 Also does not blame the spirit that they have not borne hardships and stood hard work, the key raining weather, the bicycle distribution efficiency is very slow, the physical exertion is enormous, wants to complete the basic task difficult such as to ascend to heaven, goes out to drench day of rain, to tread a day of bicycle with it, unable to make money, might as well do not go out. 也不怪他们没有吃苦耐劳的精神,关键下雨天气,自行车配送效率很慢,体力消耗极大,想完成基本任务难如登天,与其出去淋一天雨、蹬一天自行车、还赚不到钱,还不如就别出去。 In addition, the Ox Takeaway electric car distribution team does not feel better, the wet weather path is crowd, the time and energy of each individual need, even the electric power of electric car, compared with usually be much higher, the overall distribution efficiency also received very tremendous impact. 除此之外,牛外卖的电动车配送队伍也不好过,下雨天道路拥堵,每一单所需要的时间、精力,甚至电动车的电力,都要比平时高出不少,整体的配送效率也收到了很大的影响。 In every way under the influence, Ox Takeaway the second day that the rainy season arrives , the order volume reduced 65% compared with the peak, cutting in two at the waist is more miserable. 多方影响下,牛外卖在雨季到来的第二天,订单量比高峰期降低了65%,比腰斩还要惨。 three days, Lu Yunhao stays up all night. 第三天,卢允浩彻夜未眠。 He stands in apartment balcony that in oneself rent, looks at night the rapid rainfall, was praying tomorrow at dawn, the weather can clear. 他站在自己租住的公寓阳台上,看着夜里急促的降雨,祈祷着明天天亮时,天气能够放晴。 Meaning that but, after dawn, the rainfall intensity do not slow down. 可是,天亮之后,雨势没有丝毫要减缓的意思。 Instead compared yesterday, but also had some enhancements faintly. 反而相比昨天,还隐隐有了些增强。 Lu permitted unable to sit still vast. 卢允浩坐不住了。 Platform that just got up, so the destiny much is erroneous, is really keeps him from accepting. 一个刚起来的平台,就如此命运多舛,实在是让他无法接受。 By various Li Mu attacks even if , the key is the God does not bestow food eats, just took the right track by this continuous rainfall striking back original form. 被李牧各种攻击也就算了,关键是老天爷也不赏饭吃,刚走上正轨就被这一场连绵不绝的降雨打回原形。 The frequency that any platform, the user uses is lower, the viscosity is also naturally lower, this is inevitable. 任何一个平台,用户使用的频率越低,粘度自然也就越低,这是无可避免的。 Now the Ox Takeaway distribution link receives the weather seriously to restrict, continual three days conducts to limit the point of fluidity list to the platform, mass users are unable to order the meal, originally does not calculate that the high viscosity is crash-bang falls downward. 现在牛外卖的配送环节受到天气严重制约,连续三天对平台进行限流限单,大量用户无法点餐,本来就不算高的粘度更是哗啦啦的往下掉。 Today, over 80% bicycle Driver give up ordering, 35% electric car Driver give up ordering. 今天,有超过80%的自行车骑手放弃接单,35%的电动车骑手放弃接单。 The Ox Takeaway order turnover further slid. 牛外卖的订单成交量进一步下滑。 But this heavy rain, but also has nothing meaning that must stop. 而这场大雨,还没有任何要停的意思。 By fourth day, over half of bicycle Driver proposed leaves job. 到了第四天,超过一半的自行车骑手提出离职。 They are not willing to continue to consume, decided that looks for other work, looks for one not to use at least every day in the outdoors the work that waits for the bicycle to be upon the jump. 他们不愿意继续这么耗下去,决定去找其他的工作,找一个起码不用每天在户外等着自行车跑来跑去的工作。 Lu permitted to be forced vast, can only to the bicycle Driver rise pay, let their daily basic salaries about 6-80 Yuan, not only that but also reduced the request of original 60 Yuan shift. 卢允浩被逼无奈,只能给自行车骑手上涨薪资,让他们每天的底薪在6-80元左右,不仅如此,还降低了原本60元档位的要求。 Then, the trouble that bicycle Driver leaves job was pressed temporarily, was following, was actually many troubles. 如此一来,自行车骑手离职的麻烦算是暂时压了下去,可是随之而来的,却是更多的麻烦。 First, the Driver efficiency cannot be raised, moreover now in rainy season, therefore the efficiency is lower, but the efficiency lowered, money actually rose, as the matter stands, each single light is the distribution fee/spent must owe about ten Yuan, this simply burning money is more fearful. 首先,骑手效率提升不起来,而且现在正在雨季,所以效率更低,但是效率低了,钱却涨了,这样一来,每一单光是配送费就要亏将近十元,这简直比烧钱还可怕。 Next, the electric car Driver opinion is very big, why they deliver little also earns many? Because we do have the electric car? Rides the electric car also to endure hardships very much, every day does not know that must run many changes the power plant, this is unfair. 其次,电动车骑手意见很大,凭什么他们送的少还赚得多？就因为我们有电动车？骑电动车也很遭罪啊,每天不知道要跑多少趟换电站,这不公平。 Lu permits Hao to request to comfort the electric car Driver mood immediately, said no matter how, electric car Driver is the mainstay of order distribution, said that anything cannot make them be slack in work. 卢允浩立刻要求手下安抚电动车骑手的情绪,不管怎么说,电动车骑手都是订单配送的中流砥柱,说什么也不能让他们消极怠工。 Fifth day, the rain keeps doing. 第五天,雨还是下个不停。 Ox Takeaway several hundred electric car Driver submitted the resignation to the company suddenly, these made Lu permit to be thrown into confusion vast. 牛外卖数百名电动车骑手忽然向公司提出辞职,这一下就让卢允浩乱了阵脚。 He is not clear, why over the two days all was the resignation unrest, met bicycle Driver resign, met electric car Driver resign. 他不明白,为什么这两天全是辞职风潮,一会自行车骑手集体辞职,一会电动车骑手集体辞职。 Zheng Chao immediately after the situation made the understanding, comes back to tell Lu Yunhao: „Chief Lu, Ele.me does a place to push in our coverage scopes today, said that is the city advertises for 2000 electric car Driver, has to deliver the meal Driver work experience gives priority.” 郑超立刻对情况做了了解之后,回来告诉卢允浩:“卢总,今天饿了么在我们的覆盖范围内搞了个地推,说是全市招聘两千名电动车骑手,有送餐骑手工作经验的优先考虑。” Lu permits the vast face one black: „Advertises for Driver in our coverage scopes?” 卢允浩脸一黑:“在我们的覆盖范围内招聘骑手？” „Right!” Zheng Chao said: „They the treatment that not only gives is high, deducts a percentage also high, but also enters the electric car and Cooler Box after duty even to overpower, is Ele.me provides completely.” “对！”郑超说:“他们不但给的待遇高,提成也高,而且入职后的电动车、保温箱甚至制服,也全部都是饿了么来提供。” Saying, Zheng Chao was also saying: „Our electric car Driver, logistics team opinion to our electric car and electric car are very big, particularly they deal with Ele.me Driver every day, knows after Ele.me that side situation, envies about them, particularly envies their electric car performance, as well as their rear services and treatments, Ele.me increases enrollment Driver now, they were excited.” 说着,郑超又道:“我们的电动车骑手,对我们的电动车以及电动车后勤团队意见很大,尤其是他们又每天跟饿了么的骑手打交道,知道饿了么那边的情况之后,对他们都非常羡慕,尤其是羡慕他们的电动车性能,以及他们的后勤和待遇,现在饿了么扩招骑手,他们一个个都心动了。” Zheng Chao said right, Ox Takeaway Driver is truly excited. 郑超说的没错,牛外卖的骑手确实心动。 They until now envy the Ele.me Driver ultra-high treatment specially , most envies the Ele.me lithium battery electric car. 他们一直以来都特别羡慕饿了么骑手的超高待遇,这其中,最羡慕饿了么的锂电池电动车。 Their electric cars, cannot escape several to change the battery only, changes the battery not only tosses about, but must line up, saw each time the Ele.me Driver storage battery rides for quite a while together, ten minutes are less than change together the battery are quite a while, suffering extreme distress that they envy simply. 他们自己的电动车,跑不了几单就要换电池,换电池不但折腾,而且还要排队,每次看到饿了么骑手一块电瓶骑半天,十分钟不到换一块电池又是半天,他们简直羡慕的死去活来。 Now, Ele.me increases enrollment the Driver team suddenly publicly, they naturally also had the opportunity of joining Ele.me. 现在,饿了么忽然公开扩招骑手团队,那他们自然也就有了加入饿了么的机会。 Moreover others employment ads also said that some delivers the meal Driver work experience gives priority, that does not mean, joined the Ele.me opportunity to be bigger? 而且人家的招聘广告也说了,有送餐骑手工作经验的优先考虑,那不就意味着,加入饿了么的机会更大了么？ Therefore, these Ox Takeaway electric cars deliver meal to arrive at the Ele.me registration in abundance, quite a while the time, the applicants had broken through 700 people. 所以,这些牛外卖的电动车送餐员纷纷到饿了么报名,半天时间,报名人数就已经突破了700人。 Lu permitted to listen to Zheng Chao to say vast, air/Qi pounded the cell phone directly. 卢允浩听郑超说完,气的直接把手机砸了。 He scolded angrily: „Ele.me said that some delivers the meal Driver work experience gives priority, why doesn't this clarify with us to? Now in the market except for them is we, this clarifies to be to incur our Driver!” 他愤怒的骂道:“饿了么说有送餐骑手工作经验的优先考虑,这不就是摆明跟我们对着干吗？现在市面上除了他们就是我们,这摆明就是要招我们的骑手啊！” Zheng Chao nods, said extremely reluctantly: „Without the means Chief Lu, we cannot detain these Driver, they system to our electric car and logistics have abhorred, is only the Ele.me electric car, enough lets their heart movement.” 郑超点点头,极度无奈地说:“没办法啊卢总,我们根本留不住这些骑手,他们对我们的电动车以及后勤体系早就深恶痛绝了,光是饿了么的电动车,就足够让他们心动。” Lu permits to clench jaws to say vast: „Li Mu was also too ruthless, light/only increases 2000 Driver in Shanghai, did he use so many people?” 卢允浩咬牙切齿道:“李牧也太狠了,光在沪市就增加两千名骑手,他用得了这么多人？” Zheng Chao said earnestly: „Chief Lu, Ele.me is not short of money, does not lack the technology not to lack the product, raises the percentage fast is they most must at present matter, therefore is also reasonable for the enemy with us.” 郑超认真的说:“卢总,饿了么不缺钱,不缺技术也不缺产品,快速提高占有率才是他们眼下最总要的事情,所以跟我们为敌也在情理之中。” Lu permits Hao to ask: „Our Driver teams what to do? More than 700 individuals did raise leave job?” 卢允浩问:“那我们的骑手团队怎么办？七百多个人都提离职了？” The Zheng Chao nod said: „Raised left job, moreover explicitly expressed that tomorrow will not go to work again.” 郑超点头道:“都提离职了,而且明确表示明天不会再来上班。” Saying, Zheng Chao is sighing: „We to these Driver basic on does not have any binding force, they want to do do, does not want to do us not to have the means that wants to change job we not to have the means.” 说着,郑超叹气道:“我们对这些骑手根本就没有什么约束力,他们想干就干,不想干我们也没办法,想跳槽我们就更没办法了。” „Why?” Lu permits Hao to scold: „ Why helpless? They are our staff, properly speaking should obey us completely, even is restrained us, why is we are instead restrained them now? “为什么？”卢允浩骂道:“为什么无能为力？他们是我们的员工,按理说应该完全服从我们,甚至受制于我们,为什么现在反而是我们受制于他们？ Zheng Chao takes off/escapes the tastes: ” If looks at the Driver treatment/salary alone, truly is very good work, even some sit university of office to live, the salary cannot compare to deliver meal Driver, but now the issue is, the entire industry is Li Mu operates in the back, the standard of industry is Li Mu is also being drawed up, we have no right to speak. ” 郑超脱口道:”如果单独看骑手福利待遇,确实已经是很不错的工作了,甚至有的坐办公室的大学生,薪资待遇也比不上送餐骑手,但现在问题是,整个行业都是李牧在背后操纵,行业的标准也是李牧在制定,我们根本没有任何话语权。” When the right to speak is both contend with the key, why this is also, the Western technology corporation most likes formulating the standard of some domain, one, but had the formulation standard ability and position, can force to request the competitors to with a oneself standard. 话语权是两者相争时的关键,这也是为什么,西方科技企业最喜欢制定某个领域的标准,一但自己有了制定标准的能力和地位,就可以强制要求竞争对手都必须跟自己一个标准。 Delivers meal the business now all standards is the Li Mu formulation, other person Bill Gates came even, still not necessarily has the ability to snatch from Li Mu the right to speak. 送餐业务现在所有的标准都是李牧制定的,其他人就算比尔盖茨来了,也未必有能力把话语权从李牧手里抢过来。 Let alone only Lu Yunhao. 更何况区区一个卢允浩。 The Shanghai rainy season is very long, moreover this year's rainfall amount, as if old times is much bigger. 沪市的雨季很长,而且今年的降雨量,似乎比往年来的要大得多。 Sixth day, Ox Takeaway almost falls into the shutdown. 第六天,牛外卖几乎陷入停摆。 The rainwater for several days causes the road surface water to be many, draining water system of entire city is facing the huge test. 连续多日的雨水导致路面积水很多,整个城市的排水系统都在面临着巨大的考验。 Bicycle Driver delivers meal the price to be getting bigger and bigger, the although wages are very high, but the physical strength and ability limit, making Driver absolutely not have the means 自行车骑手的送餐代价越来越大,虽然工资很高,但体力和能力所限,让骑手根本就没有办法 But what has one misfortune after another, the electric car Driver team, walked the larger part, the platform true average address all removed firewood from under the pot by Ele.me poaching. 而更雪上加霜的是,电动车骑手团队,走了一大半,平台真正的中流地址全被饿了么釜底抽薪给挖走了。 Ox Takeaway can only again the current limiting and limit order . Moreover the effort of limiting, was much bigger than the past...... 牛外卖只能再次限流、限制订单,而且限制的力度,比以往要大得多……