Made the time with Chen Wan, Li Mu just made her telephone call, the cell phone made a sound quickly. 与陈婉约好时间,李牧刚挂了她的电话,手机很快又响了起来。 This time telephones, is Elon Musk. 这次打电话来的,是埃隆马斯克。 The Li Mu hastily connection telephone, first asked him: „Did Elon, meet with Ford's person?” 李牧急忙接通电话,第一时间问他:“埃隆,跟福特的人见面了吗？” „Has seen.” Elon Musk said: „Today chats to be very late with them, now Michigan is the night.” “见过了。”埃隆马斯克说:“今天跟他们聊到很晚,现在密歇根这边已经是深夜了。” Li Mu is busy at asking: „Situation how?” 李牧忙问:“情况如何？” Elon Musk said: „Ford the sincerity has, moreover quite knew about you, knows your working style, therefore they can accept the way of installment payment, as for offer that they give, three brands add, altogether is 70 hundred million USD.” 埃隆马斯克说:“福特这边诚意还是有的,而且对你也比较了解,知道你的做事风格,所以他们可以接受分期付款的方式,至于他们给的报价,三个品牌加起来,一共是70亿美元。” „70 hundred million USD?” “70亿美元？” Li Mu actually does not know Thatta in the past was many Jaguar Land Rover of money purchase, does not know that Luck was much money purchase Volvo, therefore then asked him: „How does your team offer to this sees?” 李牧其实也不知道塔塔当年是多少钱收购的捷豹路虎,也不知道吉力是多少钱收购的沃尔沃,于是便问他:“你的团队对这个报价怎么看？” „Equivalent height.” Elon Musk said: „At present looks, Jaguar Land Rover merges the financial statement, in addition the present stage is losing money the condition, therefore we felt, its actual price should in 33 hundred million USD high and low, as for Volvo, many not over 30 hundred million USD.” “虚高。”埃隆马斯克说:“目前看,捷豹路虎是合并财报的,再加上现阶段正在亏损状态,所以我们觉得,它的实际价格应该在33亿美元上下,至于沃尔沃,最多不超过30亿美元。” Li Mu un, pondered over the moment, said: „The reasonable price that then, you think should in 63 hundred million USD high and low.” 李牧嗯了一声,思忖片刻,道:“这么说来,你们认为的合理价位应该在63亿美元上下。” „Right.” Elon Musk said: „This is the highest price that we think, considering slowdown of economic situation, we believes that this price also has big below to search the space.” “对。”埃隆马斯克说:“这是我们认为的最高价格,鉴于经济形势的下滑,我们相信这个价格还有很大的下探空间。” Li Mu smacks the lips, the heart said that although does not remember Luck spent how much money, but definitely as not possible as 30 hundred million USD so many, was at most extraordinary on 20 hundred million USD. 李牧咂了咂嘴,心说虽然不记得吉力花了多少钱,但肯定不可能到30亿美元这么多,至多也就20亿美元了不得了。 Then, Ford to oneself offer, at least the ratio sold to Luck's rate to be higher than ten hundred million USD. 这么说来,福特给自己的报价,至少比卖给吉力的成交价高出了十亿美元。 really damned is black! 真他妈黑啊！ However Li Mu changes mind thinks, Luck purchases Volvo, that was 08 years of financial crisis later matter, 08 years of financial crisis was a ridge, the entity manufacturing firm in the world was under a big impact. 不过李牧转念一想,吉力收购沃尔沃,那都是08年金融危机以后的事情了,08年金融危机是一道坎,全世界的实体制造企业都受到了不小的冲击。 Now has not arrived at the financial crisis, price after financial crisis is higher than is also acceptable. 现在还没到金融危机,价格比金融危机之后高一些也是可以接受的。 However this also gives Li Mu to remind, 08 years are the bargain-hunting world economy good opportunities, if 04-08 years can complete the Muye Science and Technology industrial distribution, simultaneously gather a lot of cash in the hand, are almost one turn time by 08 years ** uff. 不过这也给李牧提了个醒,08年是抄底世界经济的好机会,如果04-08年能够做好牧野科技的产业布局,同时聚拢大量现金在手,到08年几乎就是一个翻倍的**uff。 Li Mu asked Elon Musk: „You felt us, if thinks resolve in the shortest time possible, how much money can take these three brands completely?” 李牧问埃隆马斯克:“你觉得我们要是想速战速决,多少钱能够把这三个品牌全部拿下？” „This......” Elon Musk thinks, said: „I felt, if we want to decide the purchase in several months, that invests should not be lower than 48 hundred million USD actually, if we can be many some time windows to go with them to fight the seesaw battle, I thought that next year could finalize by 45 hundred million USD.” “这个……”埃隆马斯克想了想,说:“我觉得如果我们想在几个月之内敲定收购,那实际出资应该不会低于48亿美元,如果我们能够多一些时间窗口去跟他们打拉锯战的话,我觉得明年或许能以45亿美元成交。” Li Mu hears here, hastily said: „Next year even, we can only change the time with money, cannot trade money with the time, this, defers to 48 hundred million USD to discuss, the ideal deal price placed 50 hundred million USD high and low to fluctuate hundred million.” 李牧听到这里,急忙说道:“明年就算了,我们只能拿金钱换时间,不能拿时间换金钱,这样吧,就按照48亿美元去谈,理想的成交价位放在50亿美元上下浮动一个亿。” Elon Musk said: „This...... that I will bump tomorrow again with them.” 埃隆马斯克说:“这个……那我明天再跟他们碰一下。” Saying, Elon Musk was also saying: „Chief Li, if can pay the recovery purchase price in one year, then the rate can also the recompression be lower, Ford at present to stimulating the demand of fund is very big.” 说着,埃隆马斯克又道:“李总,如果能够在一年之内付清收购款,那么成交价还可以再压低一些,福特目前对盘活资金的需求很大。” Li Mu said with a smile: „You first talked to them, opens wide discussed that by stages or in a year pays in full can first discuss, Google has started the road show in any case, how long could not want ipo, waited for Google ipo, our cash will also be more loose.” 李牧笑道:“你先跟他们谈,敞开谈,分期或者一年内付清都可以先谈着,反正谷歌已经开始路演,要不了多久就要ipo了,等谷歌ipo,我们的现金又会宽松许多。” The Muye Science and Technology present income scale is high, the scale of but investing is also very big, if really puts out billions to purchase the car industry from the company cash reserve, one will press out to do the cash reserve, moreover after these three brands purchase, is only a start, but also needs to invest the large amounts of funds to conform, if 50 hundred million USD complete the purchase, at least also the work that needs 3-50 hundred million USD to do conforms with. 牧野科技现在的收入规模非常高,但投入的规模也很大,如果真从公司现金储备里拿出几十亿去收购汽车产业,一下就会把现金储备榨干,而且这三个品牌收购之后只是一个开始,还需要投入大量资金重新整合,如果50亿美元完成收购,至少还需要3-50亿美元来做重新整合的工作。 Therefore to Li Mu, the safest means pays by stages, first takes and first starts three brands to rally. 所以对李牧来说,最稳妥的办法就是分期支付,先把三个品牌拿到手、先开始进行重整。 Ford is not the one breath takes billions USD cash to pound in the new business, so long as gives them one to stabilize about three years cash flow, to them is enough, for this reason oneself can extra pay their part of premiums, as interest return of installment payment. 福特也不是一口气就要几十亿美元现金砸进新业务里,只要给他们一条能稳定三年左右的现金流,对他们来说就已经足够了,为此自己可以额外多支付他们一部分溢价,作为分期付款的利息回报。 If not worry, can put actually purchases at the end of this year again, after waiting for Google ipo to succeed, Muye Science and Technology will conduct the road show, it is expected that in the second half of the year success ipo, on the stock market at least can realization tens of billions USD , purchase Ford these three brands when the time comes in that case, is naturally a cinch. 如果不着急的话,倒是可以放到今年年底再收购,等谷歌ipo成功之后,牧野科技就会紧接着进行路演,预计在下半年成功ipo,到时候在股市上至少能变现几百亿美元,那样的话,收购福特这三个品牌,自然也就不在话下。 However Li Mu is not willing to wait again, the time is more precious than money. 不过李牧不愿意再等下去了,时间比金钱更宝贵。 Elon Musk also said: „That side Ford also said that if us the fund pressure is quite big, we can first on Volvo, or Jaguar Land Rover talked to them, will first receive one, the fund pressure will reduce half, another and other second half of the year or next year will discuss again.” 埃隆马斯克又道:“福特那边也说,如果咱们这边资金压力比较大,我们可以先就沃尔沃,或者捷豹路虎跟他们谈,先收一个,资金压力就会减轻一半,另一个等下半年或者明年再谈也可以。” Li Mu said: „Does not use energy, directly to them talked that if they can a quite low price, moreover refreshed, we pay off in a lump sum directly are not.” 李牧说:“不费劲了,直接跟他们谈吧,如果他们能给一个比较低的价格,而且爽快点的话,我们直接一次付清也不是不可以。” To Li Mu, even if in the hand cannot take so many cash is not unimportant, oneself can directly discusses the stock to pawn with the bank or the capital, pawns five points at 2000 hundred million USD estimate values the Muye Science and Technology stock, can receive in exchange 100 hundred million USD cash, after waiting for ipo, redeems the stock is, nothing but pays some loan interests. 对李牧来说,就算手里拿不出来这么多现金也不要紧,自己可以直接跟银行或者资方谈股份质押,把牧野科技的股份以两千亿美元的估值质押出去五个点,就能换回一百亿美元的现金,等ipo之后再把股份赎回来就是,无非也就是支付一些贷款利息。 Li Mu is thinking, so long as can take as soon as possible these three brands, oneself rally the entire management team immediately, merges three brands together, the financial affairs merge same place, the basic leadership team also merges together and makes further evolutionary, then begins to launch the new model immediately. 李牧想着,只要能尽快把这三个品牌拿下来,自己就立刻重整整个管理团队,把三个品牌合并到一起,财务合并道一起,核心领导团队也合并到一起并做进一步调优,然后就立刻着手推出新车型。 Oneself can first put out 1-2 later generation these outward appearance excellent models , to promote the new model and rapid elevation sales volume, while begins in the China investment puts up a factory, then step by step attains these three brand at least more than 50% production lines domestic. 自己可以把后世那些外观绝佳的车型先拿出1-2,一边推出新车型、迅速提升销量,一边着手在华夏投资建厂,然后一步步把这三个品牌至少一半以上的生产线都拿到国内来。 Meanwhile, but must build a brand-new distribution immediately, not only need conform with the beforehand seller network optimizes, but must conduct the further improvement and promotion to the sale network, builds again the online distribution. 同时,还要立刻搭建一个全新的销售网络,不但要把以前的销售商网络重新整合优化,还要对销售网进行进一步的完善与提升,再把线上销售网络也搭建起来。 Online of automobile sells, to the traditional car(riage) business is a very difficult matter, but to the person of Li Mu this internet family background, it may be said that has a familiar task and handles it with ease. 汽车的线上销售,对传统车企来说是一件很困难的事情,但是对李牧这种互联网出身的人来说,可谓是驾轻就熟。 The traditional automotive sale, basically depends upon is the 4s shop with the second-class dealer, the 4s shop occupies a land area in a big way, invests in a big way, moreover very difficult to exist in the town center, the second-class dealer is also same, basically in suburbs section. 传统汽车销售,基本上依靠的就是4s店与二级经销商,其中4s店占地大、投资大,而且很难在市中心存在,二级经销商也是一样,基本都在市郊地段。 However, online sells, can many link decentralizations. 但是,线上销售,可以把很多环节分散化。 For example, only needs to rent an exhibition hall in the town center, places there the model, the consumer wants to look that the car(riage) can arrive at the exhibition hall in town center to look directly, to try to harness, can on directly online or the exhibition hall makes an appointment. 比如,只需要在市中心租一个展厅,把车型放在那里,消费者想看车直接就可以到市中心的展厅去看,如果想试驾,直接可以在线上或者展厅进行预约。 Then in slightly remote point place, for example in five to ten kilometers range rents a quite small location from the town center as the reception centers that trying to harness, this trying harnessed the usable area that the center only needed 200 to put down to be enough, almost served as the user to receive completely, after the customer came, can register to try to harness directly, even the waiting did not need very for a long time ; 然后在稍微偏僻一点的地方,比如距离市中心五到十公里范围内租一个比较小的场地作为试驾的接待中心,这种试驾中心只需要两百来平的实用面积就足够了,几乎全部用做用户接待,客户来了之后就可以直接登记试驾,就算等待也不需要很久; As for post-sale as well as storehouse, can in more remote suburbs, for example set up a post-sale maintenance center from a town center 20 kilometers even more region alone. 至于售后以及库房,可以在更偏远的市郊,比如距离市中心二十公里甚至更多的区域单独成立一个售后保养中心。 In other words, breaks up the function of traditional 4s shop completely, places the town center, trying to harness the demonstration to place the slightly remote areas, post-sale to place remote areas, this compared with consumer, regardless of looked that the car(riage), tries to harness or buy the car(riage) and maintenance service to go to the remote suburb to want reasonable many. 也就是说,把传统4s店的职能完全拆散,把展示放在市中心、把试驾放在略偏远地区、把售后放在更偏远地区,这比消费者无论看车、试驾还是买车、保养维修都要去偏远郊区要合理的多。 As for issue of sale, then places online completely, even if the consumer decides to purchase in the exhibition hall, or is trying to harness the center to decide to purchase, lets them the order under Online Store, if the consumer, cannot help them by the spot-negotiated sale on the spot the order under Online Store. 至于销售的问题,则全部放在线上,哪怕消费者在展厅决定购买,或者在试驾中心决定购买,也让他们在线上商城下订单,如果消费者不会,可以由现场销售帮助他们现场在线上商城下订单。 The advantage of online high and low order has completely, for example can better makes the straight camp and price unification transparent and entire network coordinated order to be able possible arrangement car(riage) source production and assignment. 全部在线上下订单的好处有很多,比如可以更好的做直营、价格统一透明、全网协调订单能更合理安排车源生产以及分配。 Once under after consumer order, if there is a present car(riage), the storehouse delivers to the exhibition hall in town center to give the consumer to make the delivery the vehicle transport directly ; 一旦消费者下订单之后,如果有现车,库房直接将车运送到市中心的展厅来给消费者做交付; Without the present car(riage), system will give him directly a junction car(riage) deadline of estimate, the automobile delivers goods from the business, after arriving at the local storehouse, again has the local staff to transport to the exhibition hall delivers to the consumer. 如果没有现车,系统会直接给他一个预估的交车期限,汽车从商家发货,到本地库房之后,再有本地工作人员运送到展厅交付给消费者。 As the matter stands, the consumer is also more convenient, if he does not need to try to harness, he even can get through to look that in the town center the car(riage), buys the car(riage), to propose the entire process of car(riage), does not need to rush to the suburb frequently ; 这样一来,消费者也方便许多,如果他不需要试驾,他甚至可以在市中心就办完看车、买车、提车的全过程,不需要频繁奔赴郊区; If the consumer needs to try to harness, only needs to go to harness the center from town center several kilometers trying of slightly, does not need to run up to post-sale. 如果消费者需要试驾,也只需要去稍微距离市中心几公里的试驾中心,更不需要跑到售后。 Actually, in the way of traditional automotive sale, the consumer looked that the car(riage), tries to harness and subscribe. The car(riage), raises the car(riage) and post-sale maintenance, must arrive remote suburb, but, from the actual flow, the consumer looked that the car(riage), subscribes the car(riage), delivers a normal automobile to the business to the consumer again, to the consumer needs to make the first maintenance time, will need the post-sale service truly. 其实,在传统汽车销售的方式里,消费者看车、试驾、订.车、提车、售后保养,全都要到偏远郊区,但是,从实际的流程上来说,消费者看车、订车,再到商家将一辆正常的汽车交付给消费者,一直到消费者需要做第一次保养的时候,才会真正需要售后服务。 The ordinary automobile 5000 kilometers to 10000 kilometers maintains one time, to most ordinary home car(riage)s, usually a half year of even one year needs to maintain one time. 普通汽车5000公里到10000公里保养一次,对大多数普通家用车来说,往往半年甚至一年才需要保养一次。 If uses the Li Mu's new pattern, then he from looking at the car(riage) to trying to harness and buy the car(riage), to raise the car(riage), to the car(riage) to 5000 or 10000 km, needs to go to remote post-sale truly, this can reduce consumer's rushing about burden, the time cost and physical strength cost greatly. 如果使用李牧的新模式,那么他从看车到试驾、买车、提车,一直到车到5000或者10000公里,才真正需要去一趟偏远的售后,这能大大减轻消费者的奔波负担、时间成本以及体力成本。 Can open the exhibition hall in the enterprise in town center, its brand image will obtain the huge promotion, this compared with the 4s shop has many of uniformly compelling the standard that must come in the suburb auto mall and automobile dealer market. 况且,一个能把展厅开在市中心的企业,其品牌形象会得到巨大的提升,这比4s店清一色都在郊区汽配城、汽车交易市场要来的有逼格的多。 This point, Tesla does unusual is good, they most of the time main force model two, model 这一点,特斯拉做的非常好,他们大多数时候主力车型就俩,一个model S, model s,一个model x th, usually on big market one of the lively town center, casual and relaxed can suspend two model cars, then accompanies two sales, can open the door to do business, this reduces effort to save money convenient many that compared with the traditional 4s shop . Moreover the propaganda effect is bigger, the traditional car(riage) business can not hold a candle. x,平时在繁华市中心的大商场一层,随随便便、轻轻松松就能摆两辆展车,然后再陪俩销售,就可以开门做生意了,这比传统4s店省事省力省钱的多,而且宣传效应更大,传统车企望尘莫及。 Thinks of these, the Li Mu's mood even starts to rush, he must hurry to put in the bag impatiently altogether these three brands! 一想到这些,李牧的心情甚至开始澎湃起来,他已经迫不及待要赶紧把这三个品牌一股脑全收入囊中了！