When longs for that the price jacks to 2300 ten thousand USD, Mars also quickly kills the red eyes. 当渴望把价格抬升到2300万美元的时候,玛氏也快杀红眼了。 This fearful price, has made Mars feel determination that the deep hostility, their very clear hope must win at this time, but is this, they more cannot long for that this opportunity, they must guard the rivers and lakes big brother’s position, in any event, cannot be challenged by others. 这个可怕的价格,已经让玛氏感觉到深深的敌意,他们很清楚渴望此时必胜的决心,而越是这样,他们就越是不能给渴望这个机会,他们要捍卫自己江湖大哥的地位,无论如何,不能被其他人挑战。 Therefore, Mars almost gives the new offer in the hope that moment, immediately raises a level the price again upward. 所以,玛氏几乎在渴望给出新报价的那一刻,立刻把价格再度往上抬高了一个层级。 When Mars gives 2500 ten thousand USD offers, all people who pay attention to this auction were completely ignorant. 当玛氏给出2500万美元报价的时候,所有关注这场拍卖的人都完全懵了。 The Mars high level felt, 2500 ten thousand USD, long for should not dare to follow up again, because of any enterprise, if he can live from the ferocious competition, and becomes in the industry to develop very apex near the top, does not depend on the blind impulsion. 玛氏的高层觉得,2500万美元,渴望应该已经不敢再跟进了,因为任何一家企业,如果他能从激烈的竞争中活下来,并且成为行业里发展非常靠前的顶尖,都不是靠着盲目的冲动。 The industrial structure of hope is far from Mars being firm, Mars had dozens product lines, the type covered many pets, the youth and adult, the dog grain only covers several in their dozens product lines, among many different product lines, looked like blockhouses, formed a powerful cross fire network. 渴望的产业结构远没有玛氏坚固强悍,玛氏有数十条产品线,种类涵盖了多种宠物、少年儿童以及成年人,狗粮只覆盖他们数十条产品线中的几个,多个不同的产品线之间,就像是一个又一个碉堡,形成一张火力强大的交叉火力网。 The cross fire network of industry, strong on it no longer is a sole individual, but is a firm defense line, if in these firebases, has problems, other firebases can also help him realize the firepower output, helping him resist the enemy, and leaves the valuable time of regrouping after a defeat to him. 产业的交叉火力网,强就强在它不再是一个单一的个体,而是一条坚固的防线,如果这些火力点中,有一个出了问题,其他火力点也可以帮助他实现火力输出,帮他抵御敌人,并且给他留出重整旗鼓的宝贵时间。 In other words, Mars can definitely take dead to knock with the hope entire dog grain business one year of profit, other Mars product lines can definitely guarantee, even if the dog grain business one cent does not gain, the group can live is very easy and comfortable. 也就是说,玛氏完全可以把整个狗粮业务一年的利润都拿出来跟渴望死磕,玛氏其他的产品线完全可以确保即便狗粮业务一分钱不赚,集团还是可以活的很安逸。 However, longs for that such good luck, he has not had own entire defense line, he only then pet grain firebase, if this firebase were killed, the rear is also in imminent danger. 但是,渴望没有这样的好命,他没有属于自己的整条防线,他只有宠物粮这一条火力点,如果这个火力点被干掉,大后方也就岌岌可危。 Therefore, Mars felt, the firebase sole hope, will not come out to gamble with 2500 million USD, after all no one is definite, after this 2500 million USD pound, can gain, is indefinite, if cannot gain, will compensate many ; Is more indefinite, if can gain, how long that wants to gain. 所以,玛氏觉得,火力点单一的渴望,不会拿两千五百万美元出来赌博,毕竟谁也不确定,这两千五百万美元砸进去之后,到底能不能赚回来,也不确定,如果赚不回来的话,到底会赔多少;更不确定,如果能赚回来,那到底要多久才能赚回来。 Invests 2500 million USD one time, one year gains and two years and three years gains to have huge difference, if two years later can gain, if among this funding chain broke, enterprise basic on two years, if the time is longer, that danger coefficient is bigger. 一次性投资两千五百万美元,一年赚回来和两年、三年赚回来有天壤之别,如果两年以后才能赚回来,万一这中间资金链断了,企业根本就等不了两年,如果时间更长,那危险系数就更大。 In the Mars eye, longs , if a sane opponent, 25 million pricetags, they should consider to withdraw. 在玛氏眼里,渴望如果还是一个理智的对手,两千五百万的价码,他们就应该考虑退出了。 If after this node, longs for also following up blindly, that can believe, longed for entering a non- sane condition. 如果在这个节点之后,渴望还盲目跟进,那就可以认为,渴望进入了一种非理智状态。 If an opponent really entered the non- sane condition , he instead is not then fearful. 如果一个对手真进入到了非理智状态,那么,他反而就不可怕了。 However, in the high-level eye of hope, 2500 million USD is very no doubt fearful, compared with the opportunity of but, with it behind creating, this amount is also worth . Moreover, are many some are also worth. 但是,在渴望的高层眼里,两千五百万美元固然很可怕,但是,与它背后所蕴含的机遇相比,这个金额也就是值得的,而且,再多一些也值得。 Therefore, longs for when Mars thinks they should give up, under racket that is duty-bound not to turn back again a new price. 于是,渴望在玛氏认为他们应该放弃的时候,再次义无反顾的拍下了一个新的价格。 2600 million USD. 两千六百万美元。 The Mars high level saw that bids new amount that the backstage presents suddenly, the startled chin even must fall. 玛氏高层看到竞拍后台忽然出现的新金额,惊的连下巴都要掉了。 „Longed for insanely?” This is the Mars high level at heart at this time the only idea. “渴望疯了吗？”这是玛氏高层心里此时唯一的想法。 Mars person in charge opens the mouth to say at this time: „Longs for that does not know what are oneself making? 2600 million USD, in their accounts also some so many cash?” 玛氏的负责人此时开口道:“渴望难道不知道自己在做什么？两千六百万美元,他们的账上还有这么多现金吗？” Be responsible for person in charge of entire pet business market opening the mouth saying: „Hope last year net profit, altogether was also less than Ten Million USD, their channel costs were very high, moreover developed the new channel in the investment huge fund, I did not determine in their account also to put out 2600 million USD, even can, this sum of money to them, still leans its full power.” 负责整个宠物业务市场的负责人开口道:“渴望去年的净利润,一共也就不到一千万美元,他们的渠道成本特别高,而且还在投入巨额资金拓展新渠道,我不确定他们账面上还能不能拿出两千六百万美元,就算能,这笔钱对他们来说,也是倾其全力了。” Mars person in charge hesitated for a moment, nods gently, said: „Then, what we are certain, if longs for putting out this 2600 million USD, they will be incapable of continue expand on the traditional channel, was equal to that they all hopes, pinned on the Li Mu's dog.” 玛氏的负责人迟疑片刻,轻轻点了点头,道:“这么说来,我们可以肯定的是,如果渴望拿出这两千六百万美元,他们将无力在传统渠道上继续扩张,等于他们把所有的希望,都寄托在了李牧的狗身上。” „Is this.” Market person in charge said: „ The influence of Li Mu this dog is truly big, but, 2600 million USD, the premium was really high, if we took by this price, most of funds actually used in the level of defense investment, longs for that took by this price, should be is a drag on own. “是这样。”市场负责人开口说:“李牧这条狗的影响力确实很大,但是,两千六百万美元,溢价实在是太高了,如果我们以这个价格拿到手,这其中大部分的资金其实是用在了防御投资的层面,渴望以这个价格拿到手,应该是自己拖自己的后腿。 At this time, the backstage has started to prompt: The 26 million first time. 这时候,后台已经开始提示:两千六百万第一次。 Mars person in charge is pinching own chin, stares at this digital eye not to wink, he is guessing repeatedly, longs, if by 26 million attains this target, they will owe will gain? If owes and gains various half, how many to owe? 玛氏负责人捏着自己的下巴,盯着这个数字眼睛不眨,他在反复揣测,渴望如果以两千六百万拿到这个标的,他们到底会亏还是会赚？如果亏和赚各一半,会亏多少？ At this time, prompted appears again: 26 million, the second time, 这时,提示再次出现:两千六百万,第二次、 Mars person in charge is thinking, 2600 million USD promoted costs, place on any sole channel, perhaps is when things reach their extreme they turn back, therefore, he felt, this 26 million will certainly owe, such being the case, then longs for patting, instead will accelerate their deaths, to oneself advantageous. 玛氏负责人在想,两千六百万美元的推广成本,放在任何一个单一渠道上,恐怕都是物极必反,所以,他觉得,这两千六百万一定会亏,既然如此,那么渴望拍走,反而会加速他们的死亡,对自己有利。 At this time, the third prompt appeared. 这时,第三次提示出现。 Market person in charge cannot bear say: „President, last offer chance.” 市场负责人忍不住道:“总裁,还有最后的出价机会。” Mars person in charge beckons with the hand, said: „Does not bid, longs, since cannot look on the bright side of thing, that oneself digest this evil consequence slowly, I thought that their big probability is to regret.” 玛氏负责人摆了摆手,道:“不出价了,渴望既然这么想不开,那就自己慢慢消化这个恶果吧,我看他们大概率是要后悔的。” Is saying, bids the backstage to jump the prompt: Congratulates the hope to obtain the complete rights of this auction by 2600 ten thousand USD prices! 正说着,竞拍后台蹦出提示:恭喜渴望以2600万美元的价格获得本次拍卖的全部权益！ Another high-level said with a laugh: „I looked, the person who waits to long for calms down to think, certainly will regret this crude decision, they might give up paying when the time comes very much, by that time, Muye Science and Technology estimated that will also start the auction again.” 另一位高层笑着说:“我看,等渴望的人冷静下来想一想,一定会后悔这个鲁莽的决定,到时候他们很有可能会放弃支付,到那时,牧野科技估计还会再一次启动拍卖。” „Haha!” Mars person in charge said with a laugh said: „If longs for giving up paying, will be forbidden to participate in next round bidding, when the time comes we nice competitor does not have, it is estimated that eight million USD can take this target.” “哈哈！”玛氏的负责人笑着说道:“如果渴望放弃支付,就会被禁止参加下一轮竞拍,到时候我们连一个像样的竞争对手都没有,估计八百万美元就能把这个标的拿下。” „Hope must bear a penalty loss of million USD for this reason additionally, that may really be too miserable, anything has not obtained, squandered 1 million.” “渴望为此还要额外承担一百万美元的违约金损失,那可真是太惨了,什么都没得到,白扔了一百万。” „Ha! It is estimated that the hope has regretted now again.” “哈哈哈！估计渴望现在就已经再后悔了。” „It is estimated that we can feel at ease the next rounds to bid, if longs for reneging on a promise, we are the biggest winners, if longs for not reneging on a promise, when they this 26 million were towed, we are the biggest winners!” “估计我们可以安心等下一轮竞拍了,如果渴望反悔,我们是最大赢家,如果渴望不反悔,等他们被这两千六百万拖死,我们还是最大赢家！” Because the entire Mars high level concluded that longs for oneself stepped on a thunder, therefore they seem especially happy. 由于整个玛氏高层都料定渴望自己踩了一颗雷,所以他们显得格外欢乐。 At this moment, longs for that the high level is actually another scene. 此时此刻,渴望高层却是另外一番景象。 After system prompts they bid are successful, all of them the atmosphere do not dare to breathe, although they think that this business is worth, but after all is the so large amount of number, auctioned truly successfully, they also started some worries and lingering fear. 当系统提示他们竞拍成功之后,他们所有人连大气都不敢喘,虽说他们认为这笔买卖是值得的,但毕竟是如此巨额的数目,真正拍卖成功了,他们心里也开始有些担心与后怕。 At this time, on the telephone that the when person in charge direct international call of Muye Science and Technology marketing department, projected on longed for participates in bidding to leave behind, after identifying one's role when first coming on stage, the inquiry that then came straight to the point: „Does your firm determine bidding the result? If determines, asking your firm to hit the funds in 24 hours, otherwise my division will close the transaction unilaterally.” 这个时候,牧野科技市场部的负责人直接一通国际长途,打到了渴望参加竞拍时留下的电话上,在自报家门之后,便开门见山的询问:“请问贵公司是否确定竞拍的结果？如果确定的话,请贵公司在24小时之内打款,否则我司将单方面关闭交易。” The president of hope will say: „We determined, and will immediately hit the funds through PayPal to your firm!” 渴望的总裁将说道:“我们确定,并且立刻就会通过paypal向贵公司打款！” Immediately, longs for that the president tells immediately company financial affairs hits the funds to Muye Science and Technology, deducts 1 million already the bidding deposit that pays, remaining 2500 million USD, all through PayPal, infiltrated the Muye Science and Technology account. 随即,渴望总裁立刻吩咐公司财务给牧野科技打款,扣除一百万已经支付的竞拍押金,剩下的两千五百万美元,悉数通过paypal,打入了牧野科技的账户。 Completes all these, the president of hope felt that the whole person pulled out to empty generally. 做完这一切,渴望的总裁感觉整个人都被掏空了一般。 2600 million USD, to him, are really one unrestrained gambling that is related to the life and death, but, he believes that own judgment, he believes the resources above the price in value that Li Mu gives, believes Li Mu will not disappoint itself. 两千六百万美元,对他来说,真的是一场事关生死的豪赌,但是,他相信自己的判断,他相信李牧给出的资源物超所值,更相信李牧不会让自己失望。 ...... …… Another side, Li Mu when knows that finally auctioned by 2600 ten thousand USD finalized, has not felt surprised. 另一边,李牧在知道最终拍卖以2600万美元成交的时候,并没有感到惊讶。 However, when he heard that takes all resources with 2600 ten thousand USD, is not Mars, but is the hope time, he is somewhat unexpected. 但是,当他听说用2600万美元拿下所有资源的,不是玛氏,而是渴望的时候,他还是有些出乎意料的。 It looks like in Li Mu, Mars takes the industry magnate, in any event should not let go this good opportunity, but, Mars gave up, indicates Mars the high level of high-level relative hope, must conservatively. 在李牧看来,玛氏作为行业巨头,无论如何都不应该放弃这个好机会,可是,玛氏偏偏放弃了,足见玛氏的高层相对渴望的高层,要更保守一点。 Li Mu until now appreciates has the boldness entrepreneur, although longs for that this enterprise in his eyes is only a small company, but can achieve to shock Mars of industry magnate , indicating boldness and courage and wisdom that they work. 李牧一直以来都更欣赏有魄力的企业家,虽说渴望这家企业在他眼里只是一家小公司,但能做到把行业巨头的玛氏震慑下去,足见他们做事的魄力和胆识。 Therefore Li Mu immediately says to Li Ziwei: „Ziwei, you relate with the company, making the name that they will long for immediately announce, and issues the news release comprehensively, in the manuscript, besides longing for this company mentions the full title, other companies of participation bidding all use some enterprise, as well as xxx such names replace.” 于是李牧立刻对李紫薇说:“紫薇,你跟公司联系一下,让他们立即将渴望的名称公布出去,并且全面发布新闻通稿,稿件内,除了渴望这家公司提及全称之外,其他参与竞拍的公司一律用某企业,以及xxx这样的称谓代替。” Li Ziwei nods, said: „Good Chief Li, my communicates with the company.” 李紫薇点了点头,道:“好的李总,我这就跟公司沟通。” The Li Mu injunction said: „Told them, must spare no effort promote longs for that this brand, I must make entire world all enterprises know, I never met pit my partner, regardless of my resources sold expensively, I will guarantee that my partner had the experience of above the price in value.” 李牧嘱咐道:“告诉他们,要不遗余力的推广渴望这个品牌,我要让全世界所有的企业知道,我从来不会坑自己的合作伙伴,无论我的资源卖得有多贵,我都会确保我的合作伙伴有物超所值的体验。” A Li Ziwei telephone hits, all related staff moved immediately, the people of information service start to issue the news release to the outside world immediately, announced auction result that this shocks everybody. 李紫薇一个电话打过去,所有相关的工作人员都立即动了起来,新闻部门的人立刻开始向外界发布新闻稿,宣布这一惊世骇俗的拍卖结果。 But is responsible for the edition of operation Li Gouzi (Dog Child) Weibo (Micro Blog), attained the campaign material of hope immediately, and issued a Tweets with Li Gouzi (Dog Child) Weibo (Micro Blog): „Thank longs for, my dog grain over the next year had the whereabouts finally, believes that your taste and quality, will certainly not disappoint me.” 而负责运营李狗子微博的编辑,也在第一时间拿到了渴望的宣传素材,并用李狗子的微博发布了一条推文:“感谢渴望,我未来一年的狗粮终于有着落了,相信你的口味与品质,一定不会让我失望。” This Weibo (Micro Blog), but also desirably hope official Weibo (Micro Blog). 这条微博,还刻意@了渴望的官方微博。 On Weibo (Micro Blog) had the netizens in all countries in the world to pay close attention to this auction, these blasted out the pot thoroughly...... 微博上本来就有世界各国的网友在密切关注这次拍卖,这一下彻底炸开了锅……