RINAPE :: Volume #16

#1568: Keen commercial sense of smell

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Initially the SARS period, Xie Yun and Li Mu's Mother trained the profound friendship in Ziyun Mountain Villa, after leaving Yanjing, two people have also maintained the telephone and message relate, and agreed must meet frequently, this time happen to fulfilled initially two people commitment. 当初非典时期,谢芸与李牧的妈妈在紫云山庄培养出了深厚的友谊,离开燕京之后,两人也一直保持电话与短信联系,并且约定了要经常见面,这次正好是兑现了当初两人的承诺。 However time choice of Xie Yun is too good, Li Mu Mother actively is just developing own clothing business, recently achieved the strategic cooperation with the Ningcheng two new brands, prepares to take the entire Nansu Province agent, but Ningcheng leaves Hangzhou is also near, comes on the way very conveniently. 不过谢芸的时机选择的实在太好,刚好李牧妈妈在积极拓展自己的服装生意,最近跟宁城两家新品牌达成了战略合作,准备把整个南苏省的代理拿下来,而宁城离杭城又非常近,顺道过来十分方便。 Zhao Ziqiu in the one side, was made the elegant face flushed red by parents' chat content. 赵子秋在一旁,被爸妈的聊天内容闹得俏脸酡红。 However, in hearing Mother has invited Li Mu Mother to come Hangzhou to be a guest, and after receiving the affirmation answer, she is also happy. 不过,在听到妈妈已经邀请了李牧妈妈来杭城做客,并且收到肯定答复之后,她心里也是开心不已。 If the Li Mu's parents can come, Li Mu should also find a time to have a look again busily? This fellow the busy visible person's shadow, oneself knows recently his matter are too many, therefore also embarrassed acts like a spoiled brat with him, this time could take this opportunity to see him, makes him accompany the two days again. 李牧的父母如果都能过来,李牧再忙应该也会抽出点时间过来看看吧？这个家伙最近忙的看不见人影,自己知道他事情太多,所以也不好意思跟他撒娇,这次或许能借这个机会见到他,再让他陪自己两天。 A Zhao Ziqiu person overjoyed time, Zhao Xianliang and Xie Yun husband and wife two people have stood up, Xie Yun said to Zhao Ziqiu: „Be not patronizing reading a newspaper, first had the food, I went the company with your father, yourself at home, if were bored, went to outside you government to have the lunch, your uncle also talked over you, said that returned to US (America) not to see your several times quickly.” 赵子秋一个人欢天喜地的时候,赵贤良和谢芸夫妻两人已经站起身来,谢芸开口对赵子秋说:“别光顾着看报,先把饭吃了,我跟你爸去公司了,你自己在家要是无聊的话,就去你外公家吃午饭,你舅舅还念叨你呢,说快回美国了也没见过你几次。” „Good, I have the breakfast to go later.” Zhao Ziqiu absent-minded nod. “好,我待会儿吃过早饭就去。”赵子秋心不在焉的点了点头。 The Xie Yun injunction said: „Before going, remembers that calls your grandmother, they do not make your food.” 谢芸嘱咐道:“去之前记得给你姥姥打个电话,别他们不做你的饭。” „Knows!” Zhao Ziqiu honk the mouth said: „I am not two fools, going company that you feel relieved.” “知道啦！”赵子秋嘟嘴道:“我又不是二傻子,你放心的去公司吧。” Xie Yun nods with a smile, said: „Calls me to your grandmother family/home.” 谢芸笑着点了点头,道:“到你姥姥家给我打个电话。” „Good, knows that walks quickly!” “好啦,知道啦,快走吧！” Xie Yun and Zhao Xianliang had/left the door together, the driver as well as Zhao Xianliang secretary have been waiting in the courtyard, two people stand by the car(riage), sees the couple to come out, respectively opened the both sides vehicle doors be them. 谢芸与赵贤良一起出了房门,司机以及赵贤良的秘书已经在院子里等着了,两人都站在车旁,见夫妇二人出来,分别为他们打开了两侧的车门。 Sits boards, Zhao Xianliang is penniless also some is not familiar with, then said to Xie Yun: „Wife, the energy market could not see what too big improvement recently, I thought that we can use the conservative strategy temporarily, controls the rhythm, then pulls out part the fund, invests into the quite bright industry.” 坐上车,赵贤良两手空空还有些不太习惯,便对谢芸说道:“老婆,最近能源市场看不到什么太大的起色,我觉得我们可以暂时采用保守的策略,控一控节奏,然后把资金抽出来一部分,投入到比较明朗的行业里去。” Xie Yun nods, said: „Energy market can stand firm over the next two years is good, truly did not have the too large space, but also has no flexible mobile industry to operate now, if were the long-line market, I suggested first steady steady, big fund threw enters easily, drew back difficultly.” 谢芸点点头,道:“能源市场未来两年能稳住就是不错,确实没太大空间了,但是现在也没有什么灵活机动的行业可以运作,如果是长线市场,我还是建议先稳一稳,大笔资金投进入容易,退出来难。” Zhao Xianliang laughs, said: „I discover an excellent new market, the prospect is absolutely clear, after the fund goes, soon can the high income withdraw, if not withdraw can also regard the long-line development.” 赵贤良哈哈一笑,说:“我发现一个绝佳的新市场,前景绝对明朗,资金进去之后,用不了几年就可以高收益退出,如果不退出也可以当成长线发展。” Asking that Xie Yun has doubts very much: „What new market? Mentioned listens.” 谢芸很是疑惑的问道:“什么新市场？说来听听。” Zhao Xianliang does intentionally mysterious saying: „You first think well, look can think.” 赵贤良故作神秘的说道:“你先好好想想,看看能不能想到。” Xie Yun said: „Where I go to think that you have not given me clue anything.” 谢芸说:“我去哪里想呀,你也没给我个线索什么的。” Zhao Xianliang said with a smile: „Clue is living, needs to refine slowly, can discover opportunity of implication.” 赵贤良笑道:“线索就在生活中啊,需要自己去慢慢提炼,才能发现其中蕴含的商机。” Xie Yun shakes the head, said: „You left mysterious, my brain you are unflexible, was not suitable the work that did to grow out of nothing, suiting did from having to are more, therefore the premise must first have, do not keep guessing.” 谢芸摇了摇头,道:“你就别故弄玄虚了,我脑子没你活泛,不适合做从无到有的工作,适合做从有到更多,所以前提就是得先有,你就别卖关子了。” Zhao Xianliang laughs, happily said: „Your this studying read too many people, brain easy wood, the brain that my hooligan came was quite more flexible.” 赵贤良哈哈一笑,得意的说:“你这种读书读太多的人,脑子容易木,还是我这种野路子出身的脑子比较灵活一些。” Inside the Xie Yun Zhao Xianliang arm pinched, said gently: „You again with my show off, my under cruel methods.” 谢芸赵贤良手臂内侧掐了一把,温柔的说:“你再跟我得瑟,我就下狠手了。” Zhao Xianliang sore grimacing, hastily said: „Okay good, I said.” 赵贤良疼的呲牙咧嘴,急忙说道:“好好好,我说。” Immediately, he reorganized a collar, said earnestly: The new market that „I said is the soccer market, Li Mu bought the Manchester City club, this on behalf of what? Is interested in the soccer on behalf of Li Mu, and must enter the soccer market, what although Li Mu does is the FA Premier League market, but the soccer is passes, Li Mu will make more China people pay attention to FA Premier League, to pay attention to the soccer subsequently, then? Everyone will naturally also pay attention to the domestic soccer, by that time, the domestic soccer will certainly welcome a rise period of rapid growth, at this time went, happen to can hold this wave of quotation perfectly.” 随即,他整理了一下衣领,认真说道:“我说的新市场就是足球市场,李牧买了曼彻斯特城俱乐部,这代表什么？代表李牧对足球感兴趣,并且要进入足球市场,虽然李牧做的是英超市场,但是足球是通的,李牧会让更多华夏人关注到英超、继而关注到足球,然后呢？大家自然也会关注到国内足球,到那个时候,国内足球一定会迎来一个快速发展的增长期,这时候进去,正好能完美抓住这一波行情。” Xie Yun at present one bright, takes off/escapes the tastes: „Ok Old Zhao! My how didn't expect!” 谢芸眼前一亮,脱口道:“可以啊老赵！我怎么没想到！” A Zhao Xianliang face is favorite, said with a laugh said: „Does business is the sharp nose, to put it bluntly you look at the sense of smell of opportunity, spirit than the dog nose, although Li Mu has not made any investment to the domestic soccer market now, does not have any statement, but I speculated, Li Mu this national mission feeling extremely strong person, will certainly watch the domestic situation, certainly will think the means promotion domestic soccer level, the soccer environment and soccer market, even I speculated, he buys the FA Premier League club, to give the domestic soccer overcomes a European front fortress, therefore, I speculated, Li Mu the soccer domain will certainly invest the large amounts of funds in the future internally, aiming at direct this. The industry stimulates even advances an unprecedented altitude, in this case, in the future all industry about soccer, metropolis/can when production costs rise, prices rise too.” 赵贤良一脸得意,笑着说道:“做生意就是要嗅觉灵敏,说白了你看商机的嗅觉,要比狗鼻子还灵,虽然李牧现在还没有对国内足球市场做任何投资,也没有任何表态,但是我推测,李牧这种民族使命感极强的人,一定会关注国内的情况,一定会想办法提升国内的足球水平、足球环境以及足球市场,甚至我推测,他买英超俱乐部,都是为了给国内足球打下一个欧洲前沿堡垒,所以,我推测,李牧将来一定会在国内足球领域投入大量资金,意在直接把这个产业盘活甚至推到一个前所未有的高度,这样的话,未来所有关于足球的产业,都会水涨船高。” Xie Yun asked him: „You felt, we throw the soccer industry the words, which aspect primarily toward invests? Club other?” 谢芸问他:“那你觉得,我们投足球行业的话,主要往哪方面投入？俱乐部还是其他？” Zhao Xianliang said: „Club is a direction, now the club overall premium is low, once were in the industry high premium stage, even if your what has not done, has maintained the present situation, the fund of investment can also multiply, a club, 50 million bought to lose in that makes it operate as usual, two years later the industrial premium grew, the club can also buy two irrevocably hundred million, wasn't this very good investment quotation? Probably 99 years throw internet, now basically get rich were the same, at that time with 10 million threw blindly, now can also trade one hundred million even ten hundred million to withdraw.” 赵贤良道:“俱乐部是一个方向,现在俱乐部整体溢价较低,一旦进入到了行业高溢价阶段,哪怕你什么都没做,一直维持现状,投入的资金也能倍增,一家俱乐部,五千万买下来丢在那让它照常运营,两年后产业溢价增长,俱乐部一成不变也能买两个亿,这不就是很好的投资行情吗？就好像99年投互联网的,现在基本都发大财了一样,那时候拿一千万瞎投,现在也能换一个亿甚至十个亿退出。” Saying, Zhao Xianliang was also saying: „Except for the club, the entire soccer supply chain strip can invest, for example we first invest three hundred million, buys the present value 100 million Yuan advertisement resources from armor A league tournament, then signs for three years, covers and other months in the hand, after waiting for Li Mu starts to affect the China soccer market, first year that remaining nine months at least can sell hundred million 30 million, the second year cannot do well to sell 2,000,000-3,000,000, the third year could arrive at 3-4 hundred million.” 说着,赵贤良又道:“除了俱乐部,整个足球产业链条都可以投资,比如我们先投资三个亿,从甲a联赛买现在价值一亿元的广告资源,然后一签三年,捂在手里等三个月,等李牧开始影响到华夏足球市场之后,第一年那剩下的九个月至少能卖一亿三千万,第二年搞不好能卖2,000,000-3,000,000,第三年或许能到三四个亿。” „Or we invest in several soccer location hardware producers, the soccer market, once fiery/popular, national heat degree to the soccer will also rise, cannot do well the demand of plastic soccer location 1000 sets to rise from one year to one year all of a sudden 10,000 sets, in this is an opportunity . Moreover, profit that the post-set time over three years, basically now cannot see at least five to ten times.” “或者我们投资几个足球场地硬件生产商,足球市场一旦火爆,全国对足球的热度也会上升,搞不好塑胶足球场地的需求从一年一千套一下子涨到一年一万套,这里面都是商机,而且,退出时间不会超过三年,基本上现在能看见的利润至少五到十倍。” Nod of Xie Yun approval, said: „I felt you analyze is very reasonable, Li Mu will certainly find the way to promote the development of domestic soccer in the future, the quotation certainly will be very when the time comes good, most people are noticed that the quotation was really good, will make the movement, we kill happen to be able to seize the advantage now.” 谢芸非常赞同的点了点头,道:“我觉得你分析的很有道理,李牧将来一定会想办法促进国内足球的发展,到时候行情一定会很好,大部分人是看到行情真好起来了,才会做动作,我们现在杀进去正好能抢占优势。” Zhao Xianliang said earnestly: „My idea, first pulls out one batch from the account fund, then buys an investment fund the shell, then looks to relate the good bank loan, makes a lever, does one to throw the fund of sports together specially, then this sum of money Luxu, scattered investment to each domain of soccer market, as for fund with capital, the bank generally does not like the band, we do simply after being first poor, the bank, after we are first poor, guarantees steadily to them, we take the biggest risk and biggest profit, but I also said a moment ago, the risk is very low..” 赵贤良认真的说:“我的想法,先从账面资金里抽一批出来,然后买一个投资基金的壳子,然后找关系好的银行贷款,做一个杠杆,一起搞一个专投体育的基金,再把这笔钱陆续、分散的投入到足球市场的各个领域,至于基金的配资方式,银行普遍不喜欢夹层,那我们就做最简单的优先劣后,银行优先,我们劣后,给他们保稳,我们承担最大风险和最大利润,不过我刚才也说了,风险很低。” Saying, Zhao Xianliang was also saying: „Do not look at Li Mu to be young, he plays is ruthless, he who special the capital plays purchases Apple that sum of money, after this simplest is first poor the way, collects from his race car club, he raising the practical thing gave these individuals, these individuals start the respective magical powers again, to has the financial department of relations one by one with the low-interest loan, then gives Li Mu, to take the interest in be bad, if I have his ability, a collecting 810 hundred million cash, the high-tech corporation stresses one to throw one wave casually, several years later on gaining turned.” 说着,赵贤良又道:“你别看李牧年轻,他玩资本玩的特别狠,他收购苹果那笔钱,就是用这样最简单的优先劣后方式,从他的赛车俱乐部里募集的,他把募资的具体事情交给了那些个体,那些个体再发动各自的神通,到各个有关系的金融部门拿低息贷款,然后交给李牧、吃利息差,如果我有他这个能耐,募集个八百十个亿的现金,高科技企业随便抓一把投一波,几年之后就赚翻了。” Xie Yun said: „Without is so also simple, Li Mu that you think collects billions USD is used to acquire an enterprise, this on the contrary fortunately, so long as he had confidence that handles this enterprise, and makes it restore the vitality, this sum of money will not owe, if gives you billions USD to make you throw, you can only throw to dozens even over a hundred enterprises on, otherwise general enterprise basic on digestion, not only the managed cost is very when the time comes high, the failure rate is also very high, is not necessarily able to make money.” 谢芸说:“也没有你想的那么简单,李牧募集几十亿美元是用来收购一家企业,这样反倒还好,只要他有把握搞定这一家企业,并且让它重新恢复生命力,这笔钱就不会亏,可是如果给你几十亿美元让你投,你只能投到几十甚至上百家企业身上,否则一般的企业根本就消化不了,到时候不但管理成本很高,失败率也很高,未必一定能赚大钱。” Zhao Xianliang nods, said: „Therefore I have not thought the investment high-tech industry, because oneself do not understand, but, soccer matter really can do, this is not a success or failure of enterprise, this is a rise of industry, when the time comes the entire industry will upturn time of growth in the mass, therefore such investment mistake rate/lead is very low.” 赵贤良点点头,道:“所以我从来没想过投资高新技术产业,因为自己不懂,不过,足球这个事儿真可以搞,这不是一家企业的成败,这是一个产业的崛起,到时候整个产业都会在体量上翻倍增长,所以这样的投资失误率很低。” Saying, Zhao Xianliang was also saying: „We defer to that way that I said to discuss with the bank, the scale can establish provisionally invests five for us to 1 billion, bank with capital ten to 2 billion, with 15- about 3 billion funds enter the arena, 30% are used to acquire and buy stock in the club, 30% are used to purchase the resources in soccer ahead of time, the remaining 40% dispersions throw to one by one with the soccer related enterprise, three years later we deduct all costs, to deduct the profit that the bank fund withdraws from, at least net gains three times!” 说着,赵贤良又道:“我们就按照我说的那种方式跟银行谈,规模可以暂定为我们出资五到十亿,银行配资十到二十亿,拿15-30亿左右的资金进场,30%用来收购和入股俱乐部,30%用来提前购买足球方面的资源,剩下的40%分散投到各个与足球相关的企业,三年之后我们扣掉所有成本、扣掉银行资金退出的利润,至少净赚三倍！” Xie Yun opens the mouth saying: „In principle I do not have the opinion, but I suggested that you before doing, chatted with Li Mu face to face, if Li Mu made the same plan with you, you did that captured the Li Mu's market, when the time comes Li Mu planted trees you to enjoy the cool air, appeared our family/home too chicken thief, in this was unattractive.” 谢芸开口道:“原则上我是没有意见,不过我建议你在做之前,跟李牧当面聊一聊,如果李牧本身就跟你做一样的打算,你这么做就是抢了李牧的市场,到时候李牧栽树你乘凉,显得咱们家太鸡贼,这面上可不好看。” Zhao Xianliang savors the moment, nods earnestly, said: „You said right, is to greet with Li Mu, otherwise picks the Li Mu's fruit.” 赵贤良咂摸片刻,认真点了点头,道:“你说得对,是要跟李牧打个招呼,否则就是摘李牧的果子了。” Then, Zhao Xianliang also said: „This Li Mu parents come, asked Li Mu also to come as far as possible, you said one to the unmarried girl, making her go to say with Li Mu.” 说罢,赵贤良又道:“这次李牧父母过来,还是尽量请李牧也过来一趟,你跟闺女说一声,让她去跟李牧说。”
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