RINAPE :: Volume #16

#1562: Vague and indirect resources realization

LNMTL needs user funding to survive Read More

Then Jorge Mendez as Cristiano Ronaldo's manager, had almost nothing scruple complied with the Li Mu's cooperation intention. 豪尔赫・门德斯作为克里斯蒂亚诺・罗纳尔多的经纪人,几乎没有任何迟疑的便答应了李牧的合作意向。 Afterward, the topic enters the reality to hold the discussion of stage immediately. 随后,话题立刻进入实操阶段的讨论。 Jorge Mendez told Li Mu, the present stage FA Premier League not popular penalty system, most teams signed the player time, will not add penalty one, in other words, overwhelming majority teams wanted to strengthen to control of player, without the penalty, the player obeyed the arrangement of club in the contract period completely, so long as the club did not release people, others paid the high price unable to dig. 豪尔赫・门德斯告诉李牧,现阶段英超并没有普及违约金制度,绝大多数球队签球员的时候,不会加违约金一项,也就是说,绝大部分球队希望增强对球员的把控,如果没有违约金,球员在合同期内完全服从俱乐部的安排,只要俱乐部不放人,别人出再高的价格也挖不走。 What is lucky, Jorge Mendez is the experienced and careful soccer manager, he when helps Cristiano Ronaldo and Man United signs the agreement, insisted on a penalty option, kept a back door to Cristiano Ronaldo. 万幸的是,豪尔赫・门德斯是个老谋深算的足球经纪人,他在帮克里斯蒂亚诺・罗纳尔多与曼联签协议的时候,执意加了一条违约金选项,给克里斯蒂亚诺・罗纳尔多留了一道后门。 The first year, Cristiano Ronaldo's penalty is 2500 million Pound Sterling, so long as surpasses this price 1 Pound Sterling, can trigger his penalty provision, theoretically, Man United can only release people. 第一年,克里斯蒂亚诺・罗纳尔多的违约金是两千五百万英镑,只要超出这个价格一英镑,就能够触发他的违约金条款,理论上,曼联只能放人。 This also benefits from the present stage penalty has not developed the late that abnormal level, more than ten years later, however the penalty of international top giant star in hundred million Pound Sterling above, the soccer business development level of present stage is also far from more than ten years later is so basically mature, therefore FA Premier League club several million Pound Sterling can take, a player Pound Sterling worth is surely higher much that wave, Britain most has player Beckham of commercial value, in June just transferred Real Madrid, the transfer fee also be only 35 million euros, place later generation price to link the novas who a World Cup just raised one's head unable to take, but places immediately, Has been able to take the world top players. 这也得益于现阶段违约金还没有发展到后期那么变态的水平,十几年后,国际顶尖巨星的违约金基本都在过亿英镑以上,但是现阶段的足球商业发展水平还远没有十几年后那么成熟,所以一个英超俱乐部几千万英镑就能拿下,一个球员千万英镑身价就已经算是高得吓人的那一波,英国最具商业价值的球员贝克汉姆,6月份刚转会去了皇家马德里,转会费也只有3500万欧元,放在后世这价格连一个世界杯刚出头的新星都拿不下来,但是放在当下,已经可以拿世界顶尖球员了。 Therefore, when establishes this penalty, Man United had not realized obviously, some people will come to buy Cristiano Ronaldo with 2500 million Pound Sterling, even if there is, to them, this is still a very cost-effective business. 所以,在设定这个违约金的时候,曼联显然没有意识到,有人会拿两千五百万英镑来强买克里斯蒂亚诺・罗纳尔多,就算有,对他们来说,这也是一笔非常划算的买卖。 But this gave Li Mu to leave the opportunity. 而这就给李牧留下了可乘之机。 2500 million Pound Sterling buy Cristiano Ronaldo, this price is very cost-effective, although places immediately some country bumpkins, after all Man United flower 1200 ten thousand Pound Sterling introduced him to give very high premium, if really spent 25 million, most clubs will buy one truly to have the experience with this sum of money and have verified the first-line player of strength, rather than a 18-year-old young boy. 两千五百万英镑买克里斯蒂亚诺・罗纳尔多,这个价格是非常划算的,虽然放在当下有些傻帽,毕竟曼联花1200万英镑引入他已经是给了很高溢价了,如果真花两千五百万,绝大多数的俱乐部会拿这笔钱去买一个真正有经验并且印证过自己实力的一线球员,而不是一个刚满18岁的年轻小子。 Everyone knows, in the soccer market, spending the good money to introduce 18-year-old young people, is actually very adventurous behavior. 谁都知道,足球市场上,花大钱引进一个18岁的年轻人,其实是非常冒险的行为。 These most essential reason is too young, experience are too few, even the character is too immature, many star players at age 18 were a talent, but might pull out to empty the body by the beauty tobacco and liquor at age 19 directly, at age 20, reduced to the so-called talent that the second-class and third-class club lived hand to mouth to eat has plenty of such people. 这其中最关键的原因就是年纪太小、经验太少,甚至性格还太稚嫩,很多球星在18岁的时候是个天才,但19岁的时候有可能就直接被美色烟酒掏空了身体,到20岁的时候,就沦落到二流、三流俱乐部混饭吃的所谓天才大有人在。 However, Li Mu very clear Cristiano Ronaldo's development path, this is one has the talent extremely, and very talent player diligently, the future world-class giant star, at least can in the world soccer world more than ten years, 2500 million Pound Sterling prices buy vertically and horizontally/able to move unhindered him, really gained to his grandmother family/home. 但是,李牧很清楚克里斯蒂亚诺・罗纳尔多的发展轨迹,这是一个极有天赋并且非常努力的天才球员,未来的世界级巨星,至少能在世界足坛纵横十余年,两千五百万英镑的价格把他买下来,真的是赚到他姥姥家了。 Thinks of here, Li Mu also sighed secretly, oneself late one step, if several months want to do the club early, at that time looked for Lisbon athletics directly, can take him by 1200 ten thousand Pound Sterling prices, can save half. 想到这儿,李牧也不禁暗叹,自己还是晚了一步,如果早几个月想搞俱乐部,那时候直接去找里斯本竞技,也能以1200万英镑的价格把他拿下,能省掉一半。 In determination, so long as pays the penalty, after can trigger the penalty provision in Cristiano Ronaldo contract and he introduces oneself club, Li Mu immediately starts to inquire the concrete operational procedure. 在确定只要支付违约金,就能够触发克里斯蒂亚诺・罗纳尔多合约里的违约金条款并把他引入自己俱乐部之后,李牧立刻开始询问具体的操作流程。 Jorge Mendez told Li Mu: „So long as brings the attorney and check to Man United, this matter can directly solve.” 豪尔赫・门德斯告诉李牧:“只要带着律师和支票到曼联,这件事就能直接解决。” Li Mu surprised asking: „Is so simple?” 李牧惊讶的问:“这么简单？” Jorge Mendez nods: „Truly is such simple.” 豪尔赫・门德斯点点头:“确实就是这么简单。” Li Mu CEO Ariste to Man City club says immediately: „I arrange the account transfer immediately, tomorrow you bring the attorney and check visit directly, handles this matter.” 李牧立刻对曼城俱乐部的ceo阿里斯特说道:“我立刻安排转账,明天你带着律师和支票直接上门,把这件事情搞定。” Saying, head coach Fergusson who Li Mu remembers the Man United team. 说着,李牧不禁想起曼联队的主教练弗格森。 previous life, Li Mu has read some biographies, many media have very exhaustive description to Fergusson and C, these most commonly used one description is „father and son”, obviously Fergusson approves and likes to C Luo, does not know that now she to C Luo is what attitude, if satisfied, then gets so far as Man City him, to Fergusson should be a big attack. 上辈子,李牧看过一些人物传记,许多媒体对弗格森和c罗都有非常详尽的描写,这其中最常用的一种描述就是“父子”,可见弗格森对c罗是非常认可及喜爱的,不知道现在她对c罗是什么态度,如果已经非常满意的话,那把他弄到曼城,对弗格森来说应该是个不小的打击。 Li Mu has no enmity to Fergusson, but thinks behind Man United is Macmillan Family is steering, some of his air/Qi do not hit one. 李牧对弗格森没什么仇怨,但一想到曼联背后是麦克米伦家族在掌舵,他就有些气不打一处来。 A British second generation of rich, dares to open the taunt with own acting cool and to oneself even to the China soccer and China sports unexpectedly, where his mother can bear, even if has hit his, Li Mu as before is the indignant difficult draw, to this point, must think the means only Man United well sound of sword one. 一个英国富二代,竟然敢跟自己装逼、对自己甚至对华夏足球、华夏体育开嘲讽,这他妈哪能忍得了,即便已经打过他一顿,李牧依旧是气愤难平,单冲这一点,也得想办法把曼联好好霍霍一通。 Wants C Luo? No way, before the end of the month, C Luo will transfer Man City, moreover does not suppose the penalty, whose his mother do not want to rob, even if initial price 100 million euros will not sell. 想要c罗？没戏的,月底之前c罗就会转会来曼城,而且不设违约金,谁他妈都别想抢走,哪怕开价一亿欧元自己也不会卖。 Wants Rooney? Does not exist, this year first gets so far as Man City to come Rooney, does not give the Man United opportunity. 想要鲁尼？不存在的,今年就先把鲁尼弄到曼城来,根本不给曼联机会。 Ferdinand's such Man United dying loyal player does not need to dig, digs also digs motionless, but if can block Vidicj out Man United, Ferdinand in the future will obtain huge containment in the Man United development opportunities and function, this season, the slowest next season, Man City estimated most quickly can according to hammer in the ground violent Man United. 费迪南德这样的曼联死忠型球员是没必要挖了,挖也挖不动,但是如果能把维迪奇拦在曼联门外,费迪南德未来在曼联的发展空间以及作用就会得到巨大的遏制,最快这赛季,最慢下赛季,曼城估计就能把曼联按在地上暴锤了。 Man City CEO Ariste hears Li Mu's to tell, hastily complies, said: „Early tomorrow morning I handle this matter.” 曼城的ceo阿里斯特听到李牧的吩咐,急忙答应下来,道:“明天一早我就去办这件事。” Li Mu satisfied smiling, looks to Cristiano Ronaldo, said: „Christiano, in the future you were in the Man City club frontal line the most important person, hoped after the transfer, you can integrate this team rapidly.” 李牧满意的笑了笑,看向克里斯蒂亚诺・罗纳尔多,道:“克里斯蒂亚诺,未来你就是曼城俱乐部锋线上最重要的人了,希望在转会之后,你能够迅速融入到这个球队当中。” Cristiano Ronaldo hastily nod said: „Mr. Li please feel relieved, I will certainly try.” 克里斯蒂亚诺・罗纳尔多急忙点头说道:“李先生请放心,我一定会尽全力的。” Li Mu shows a faint smile, said to Jorge Mendez: „Mr. Mendez, heard that your brokerage firm does have many outstanding players and young potential players?” 李牧微微一笑,又对豪尔赫・门德斯说:“门德斯先生,听说你的经纪公司有不少优秀球员和年轻潜力球员？” Jorge Mendez busy say/way: „Outstanding player and young potential player really have many, moreover I am still signing with more outstanding players actively.” 豪尔赫・门德斯忙道:“优秀球员与年轻的潜力球员确实有不少,而且我还在积极签约更多的优秀球员。” Li Mu asked: „Only makes the player brokerage operation?” 李牧问道:“只做球员经纪业务？” „Right.” Jorge Mendez somewhat said embarrassed: „My present business is quite unitary, compared without technique content, is seeks some players, first signs the economy to make with them, then helped them seek for the appropriate club recommendation in the past, was actually a player medium, was modestly sized, the income was not very high, only merit is this broker, oneself hardly need to disburse the actual cost, nothing but was the manpower and some personal connections.” “对。”豪尔赫・门德斯有些不好意思的说:“我现在的业务比较单一,也比较没有技术含量,就是去发掘一些球员,先跟他们签经济约,然后再帮他们寻找合适的俱乐部推荐过去,其实就是一个球员中介,规模不大,收入也不是很高,唯一的优点是做这种掮客,自己几乎不需要支出实际成本,无非就是人力与一些人脉。” Li Mu nods, says with a smile: „My actually idea, could conduct a round promotion to your existing industrial pattern, does not know you interested.” 李牧点了点头,笑道:“我倒是有一个想法,或许能给你现有的产业模式进行一轮升级,不知道你有没有兴趣。” Jorge Mendez is excited immediately, hastily said: „I am certainly interested, Chief Li please say.” 豪尔赫・门德斯立刻激动起来,急忙道:“我当然有兴趣,李总请讲。” Li Mu said with a smile: „ You make the player economy now, that might as well works with me, making me build your player economy line, the output player propagandizes the resources, was equal to that our two cooperation, you are responsible for the product, I am responsible for propagandizing, you know that Muye Science and Technology has the great quantity information delivery ability, the current capacity is also big, we have our Portal net, there is a sports sector, even there is the special page of each sports and each sports event ; 李牧笑道:“你现在做球员经济,那不妨跟我合作,让我搭你球员经济这条线,输出球员宣传资源,等于我们两个合作,你负责产品,我负责宣传,你知道的,牧野科技有巨量的信息投放能力,流量也非常大,我们还有自己的门户网,也有体育版块,甚至有每一种体育项目、每一种赛事的专题页面; Each club has the demand of propaganda promotion, each player is also the same, if we cooperate, I place your here the resources that the player propagandizes and ensure you sign each player who as well as pushes out, can the extra propaganda resources, player's premium naturally obtain pull-up, the club meeting is willing to pay more money, to pay more brokerage charges, signs with the player from your hand, me can also through with your cooperation, the propaganda resources realization in soccer, everyone realize 1 + 1 to be bigger than 2 cooperation truly, to everyone. Is good. ” 每一个俱乐部都有宣传推广的需求,每一个球员也都一样,如果我们合作,我把球员宣传的资源放在你这里,确保你签进来以及推出去的每一位球员,都能够得到额外的宣传资源,那球员本身的溢价自然就会得到拉升,俱乐部会愿意出更多的钱、付更多的经纪费用,从你的手里签约球员,我这边也能通过跟你的合作,把足球方面的宣传资源变现,大家真正实现1+1大于二的合作,对每个人都有好处。” Li Mu is very clear, Muye Science and Technology as a giant enterprise, although needs to make the resources realization, but cannot directly realization the channel to various person or low-end enterprise open resources, the compelling standard of company is otherwise dragged into the valley all of a sudden, for example Baidu, their anything keyword can bring to sell for money, and directly conducts bidding, regardless of the opposite party is Urato is the so-called hospital, is individual of promotional aspect thing, so long as can pay the price, can buy the resources from Baidu. 李牧很清楚,牧野科技作为一个巨型企业,虽然需要做资源变现,但是决不能直接对各人或者低端企业开放资源变现的渠道,否则公司的逼格一下子就会被拉入谷底,比如百度,他们什么关键词都可以拿来卖钱,并且直接进行竞价,无论对方是浦田系的所谓医院,还是推销性方面用品的个人,只要能出得起价格,就能够从百度手里买到资源。 Li Mu not possible like Baidu, selling to club of Muye Science and Technology promoted resources completely with honest price tag displayed in soccer, even sold to some player, but, the resources are placed there, is just like the special page of FA Premier League, can always attract the current capacity of soccer fan, then, in this page, which players and clubs place in the best position, these players and clubs can more current capacity resources, sell too lo publicly, did not sell owed, the best way, on was looks for outside one carrying/sustaining, then traded one in exterior vaguely. Way indirect realization. 李牧不可能像百度一样,把牧野科技在足球方面的推广资源全部都明码标价的卖给俱乐部,甚至卖给某个球员,但是,资源本身就是摆在那里的,就好比英超的专题页面,总能吸引足球爱好者的流量,那么,这个页面里,哪些球员与俱乐部放在最好的位置上,这些球员与俱乐部就能够得到更多的流量资源,公开卖太lo,不卖又太亏了,那么最好的办法,就是找一个外部承载,然后在外部换一个隐晦的方式间接变现。 If makes the bundle with Jorge Mendez these resources, first can promote in his hand sharply the premium of player, after all these players bring the propaganda halo, the club buys the person the time, can budget one part of propagandas directly and converts ; Next, the premium part, Li Mu and Jorge Mendez can not the poor advantage ; Finally, Li Mu regards as important not with resources through the Jorge Mendez indirect realization, but wants to make the chain with the resources, ties up him as well as his brokerage firm with. 如果把这些资源跟豪尔赫・门德斯做捆绑,首先能大幅提升他手里球员的溢价,毕竟这些球员都自带宣传光环,俱乐部买人的时候,可以直接把一部分宣传预算一并折算进来;其次,溢价部分,李牧与豪尔赫・门德斯都能从中不菲的好处;最后,李牧看重的并非是用资源通过豪尔赫・门德斯间接变现,而是想用资源做成链子,把他以及他的经纪公司与自己捆绑起来。 Jorge Mendez is really interested in the Li Mu's proposition, his present although is like a fish in water in the European soccer world, but the business model is too to put it bluntly unitary, the business foundation is unstable, today has itself to mediate with the player and club, these two just now ask itself to cooperate, if will jump resources to be stronger tomorrow, the player and club definitely to his treachery, by that time, own rice bowl will also be very easy to fall. 豪尔赫・门德斯果然对李牧的提议非常感兴趣,他现在虽然在欧洲足坛如鱼得水,但说白了业务模式太单一,业务根基也不稳固,今天有自己能够斡旋与球员和俱乐部之间,这两方才都找自己合作,如果明天蹦出来一个比自己资源更强的,球员与俱乐部也肯定会向他倒戈,到那个时候,自己的饭碗很容易就会摔了。 If can cooperate and attain with Li Mu Li Mu in the soccer domain propaganda resources, and makes the unique enormous superiority these resources, then not only can promote the business volume and income, what is more important, can tamper own business foundation is more solid. 如果能跟李牧合作、拿到李牧在足球领域的宣传资源,并把这些资源做成自己独特的巨大优势,那么不但能提升业务规模与收入,更重要的是,能够把自己的业务根基夯的更加结实。 Moreover, cooperates with Li Mu, in the future merely will not be resources and benefit, so long as depth coordination, Li Mu will surely give itself to plan a broad development space in the future. 而且,跟李牧合作,未来绝不仅仅是一点资源和利益,只要自己深度配合,未来李牧一定会给自己规划一个更广阔的发展空间。 Therefore, Jorge Mendez blurted to say to Li Mu: „The suggestion that Mr. Li, you give I am interested, does not know how you do want to cooperate specifically?” 于是,豪尔赫・门德斯脱口对李牧说:“李先生,您给的建议我非常感兴趣,不知道您想具体怎么合作？” Li Mu gave a calm smile, to say shelterless: „Does your line not to need what cost, therefore I take the resource investment to invest, I act by Muye Science and Technology directly, hold your brokerage firm 20% stocks, I do not interfere with your day-to-day operation, does not interfere with your interest distribution, so long as I you give me one to grant, the outstanding player must first recommend to my club, player who any I want, you must guarantee with every effort my club can sign the contract, draws an analogy, if we cooperated, has similar Christiano's such talent player again, you must first recommend to me, I do not want, you recommend to other teams again.” 李牧淡然一笑,毫无遮掩的说:“干你这行不需要什么成本,所以我拿资源投资入股,我直接以牧野科技出面,持有你经纪公司20%的股份,我不干涉你的日常运营,也不干涉你的利益分配,我只要你给我一个允诺,优秀球员要优先推荐给我的俱乐部,凡是我想要的球员,你要尽力确保我的俱乐部可以签下合约,打个比方,如果我们合作了,再有类似克里斯蒂亚诺这样的天才选手,你首先要推荐给我,我不要,你再推荐给其他球队。”
To display comments and comment, click at the button