TwitterRjustgot onlineis similar towarmstorm, swept across the world, inanymerchant, orslightlyunderstandsin the personeye of commercial, will realize,thisis a giantgold ore, in William's eyes is also so, but, Li Musaid that hisTwitterRfuturebenefitspaceis to him unimportant, thisenablesWilliamsometo understand.twitter刚上线就如同一场热烈的风暴,席卷了全球,在任何一个商人,或者略懂商业的人眼里,都会意识到,这是一个巨大的金矿,在威廉眼里也是如此,但是,李牧却说他twitter未来的利益空间对他来说已经不重要了,这让威廉有些不太能理解。Normal, opportunity that whowill let goto make money? It seems the oil tycoon not to give upanyoil wellbeing same.
正常来说,谁会放弃赚钱的机会呢？就好像石油大亨不会愿意放弃任何一口油井一样。However, Li Muhas not truly preparedto turn into an oil wellTwitterR.
但是,李牧确实没准备把twitter变成一口油井。
The TwitterRheat degree, hehas been ableto guessto obtain, previous life, TwitterRorChina of WestWeibo (Micro Blog), after to make up and go on stage, starts the internetSinatideimmediately, enthusiasm of Internet usersis less inferior than the presentmany.twitter的热度,他早就可以猜得到,上辈子,无论是西方的twitter还是华夏的微博,粉墨登场之后都立刻掀起了互联网的新浪潮,网民的热情度并不比现在逊色多少。In the pastthatwave of Internet users, the Browsingtime when Weibo (Micro Blog)mostfiery/popular, allcanpushevery daygaveWeibo (Micro Blog)submissively, evenwent to bathroom, to be loafsuchfragmentedtimewhile the public transportation, rest and going to workgapto push, thus it can be seenthisproductpattern, inseveral years ago of birthto user, the attractionwas powerful.
当年那一波网民,在微博最火爆的时候,每天把所有能挤出来的上网时间都拱手送给了微博,甚至连上厕所、乘公交、休息、上班间隙偷懒这样的碎片化时间都挤了出来,由此可见这种产品模式,在诞生的前几年对用户来说,吸引力到底有多么强大。previous lifethesetwomodels of productsareexplode the funds, this whole lifetradeto makeLi Muto makethisproduct, the heat degree will further naturally be raised, thereforeLi Mufrompreparingto makeTwitterR, will knowthisthingcertainlyin the globalfire.上辈子这两款产品已经是爆款,这辈子换做李牧来做这个产品,热度自然会进一步提升,所以李牧从准备做twitter,就知道这东西一定会在全球大火。Butit is a pity that previous lifeinternetdeveloped for 2013and14yearslater, TwitterRorWeibo (Micro Blog)startedto go down hill, the useroutflowwas getting more and more serious, the platformlivenessto be getting more and more low, the profitability model of platform unable to open up the perspective.
但遗憾的是,上辈子互联网发展到了2013、14年以后,无论是twitter还是微博都开始走下坡路,用户流失越来越严重、平台活跃度越来越低、平台的盈利模式迟迟打不开局面。On the one handthisreceived the impact that moves the internetmulti-productpatterns, for exampleTwitterRreceives the immobilization of faceBossook, insas well asWhatsapp;For exampleWeibo (Micro Blog)receives the converging attack of WeChatpublicnumberandtoday'sheadline;
这一方面是受到了移动互联网更多产品模式的冲击,例如twitter受到facebook、ins以及whatsapp的钳制;例如微博受到微信公众号、今日头条的夹击;However, on the other handactually is mainly thesetwoproductmorewalksownroadis narrower.
但是,另一方面其实主要是这两款产品自己把自己的路越走越窄。Thesetwomodels of productsafter the start, howare facing the realizationissue, particularlyWeibo (Micro Blog), develops for 1-2 years later, comprehensivelyopened the advertising, moreoveradvertisingtomake money, almoststops at nothing, like thiscrazyrealizationalthoughimproved the income, actuallyalsolagged behind the user experiencemuch.
这两款产品在起步之后,都面临着如何变现的问题,尤其是微博,发展1-2之后,就全面开放了广告业务,而且广告业务为了赚钱,几乎无所不用其极,这样的疯狂变现虽然提高了收入,却也把用户体验拉下了不少。Weibo (Micro Blog)puresttime, allwaterfallclass/flowcontents that the usersees, islikes, ispays attentionpersonally, but, Weibo (Micro Blog)craziesttime, inwaterfallclass/flowcontent that the usersees, 7and80%are all kinds ofadvertisements, has the products, websiteas well asGameandotherapphardbroad, there areall kinds ofsoftbroad, as well ashas the trashnews that the prizeretransmits.微博最纯净的时候,用户看到的所有瀑布流内容,都是自己喜欢的,都是自己亲自关注的,但是,微博最疯狂的时候,用户看到的瀑布流内容里,有七、80%是各种各样的广告,有产品、网站以及游戏和其他app的硬广,也有各式各样的软广,以及有奖转发的垃圾讯息。
The trashnewsare more, the userwastedtime and energyare bigger, gradually, the loyalty of userwill be getting more and more low.
垃圾讯息越多,用户被浪费的时间和精力就越大,久而久之,用户的忠诚度就会越来越低。
It looks like inLi Mu, lateWeibo (Micro Blog)almostdepends entirely onstargossipto support, when the A-listerblows out the hugescandaltime, is the time that the Weibo (Micro Blog)current capacityrises, butafter the eventattentiondrop, the Weibo (Micro Blog)current capacitywill dropmassively, the usercannot see the goodcontentinWeibo (Micro Blog), thereforetodayheadlinesuchproductfrom the contentis the breakthrough point, stole the Weibo (Micro Blog)chicken.
在李牧看来,后期的微博几乎全靠明星八卦在支撑,每到一线明星爆出巨大丑闻的时候,就是微博流量崛起的时刻,而当事件关注度下降之后,微博的流量又会大规模下降,用户在微博看不到好的内容,于是今日头条这样的产品就从内容为切入点,偷了微博的鸡。Li Mudoes not hope that TwitterRandWeibo (Micro Blog)inownhand, the slave who turns intomoney, the chargehits the advertisementandchargeto brushsearches, chargeto brushfansthisstopping at nothingrealizationwayhotly, will never appearinownTwitterR.李牧不希望twitter和微博在自己的手里,变成金钱的奴隶,收费打广告、收费刷热搜、收费刷粉丝这种无所不用其极的变现方式,在自己的twitter里永远不会出现。ToLi Mu, TwitterRtonot make money, this pointentire worldcanachievebesidesLi MuoperationTwitterR, any otherteamoperationTwitterRcannot achieve, distinguishedbetween the pastTwitterRfounding teamcompletely, as well asWeibo (Micro Blog)team.
对李牧来说,twitter本身不是为了赚钱的,这一点全世界除了李牧运营twitter能做到之外,其他任何一个团队运营twitter都做不到,更是完全区别于当年的twitter创始团队,以及微博团队。
The reasonis very simple, the TwitterRfounding teamtreats as a capital itemoperationit, forrealizesfinancial affairsto be freeinthisproject;
原因很简单,twitter创始团队是把它当做一个资本项目运作,为的是在这个项目上实现财务自由;But the heavy burden that the Weibo (Micro Blog)teamundertookinitiallyis, mustgo all-outto drawdelapidatedtoSina of grandmotherfamily/homewithWeibo (Micro Blog);
而微博团队当初承担的重担是,要尽全力用微博把已经颓到姥姥家的新浪给重新拉起来;Therefore, bothteamshave the seriousrealityburden.
所以,两个团队都有沉重的现实负担。But, Li Muthisburden, hefirstotherpioneersare not many, andis beforepeermanysteps, startedownindustrial upgrading.
可是,李牧没有这种负担,他已经先其他创业者很多,并且先于同行很多步,开始了自己的产业升级。
The so-calledindustrial upgrading, isLi Muno longerneedsallbusinessesto bring the profitforoneself, eachone cent that no longerneedsto investbrings the incomeforoneself, the pioneer of this pointandpresent stagehas the enormousdifference.
所谓产业升级,就是李牧不再需要所有的业务都为自己带来利润,不再需要投入的每一分钱都为自己带来收入,这一点和现阶段的创业者有极大的不同。Butotherpioneers, look like are also in the impoverishedonlinefarmer, naturally, Li Muhas no meaning of discriminationimpoverished farmer, butpuremakes an analogywiththislevel.
而其他的创业者,就像是还处于贫困线上的农民,当然,李牧没有任何歧视贫困农民的意思,只是单纯拿这个层级做个比方。Also the pioneersituated inimpoverishedonline, spends the one cent, to develop a businessevery timeevery time, mustconsider the profitspace, this pointhad only gotten up the heavyshacklestothem.
还处于贫困线上的创业者,每花一分钱、每拓展一项业务,都必须考虑盈利空间,光这一点就已经给他们上了沉重的枷锁。For example, buys a chicken, has the profitfor the chickenraw egg;Buys a lamb, toraiseto sell for moneyto have the profit the lamb;Buys a sow, tobreed the pigchildcreates the profit, has moneyto buy the brick and cement, will only be usedto expand the pigsty, sheepfold and chicken coop, will not build a bathroomtooneself, finallyhas the opportunityto buy a car(riage), buys certainlyWulingHongguang that canmake money.
例如,买一只鸡,是为了鸡生蛋产生利润;买一头羊羔,是为了把羊羔养大卖钱产生利润;买一头母猪,是为了繁育猪崽创造利润,有钱买砖和水泥,也只会用来扩建猪圈、羊圈以及鸡窝,绝不会给自己盖一间浴室,终于有机会买辆车,也一定是买一辆可以赚钱的五菱宏光。However, Li Munowis the high-yieldsocial class, hedoes not needlike the primarypioneer, to overstresstomoney.
但是,李牧现在已经是高产阶级,他不必像初级创业者那样,对钱过分看重。Hecanraise an expensesveryhighpet dogfor the hobbypurely , can showstatusas well asbubblelittle girl, buys a multi-millionRolls-Royce, eventhisRolls-Royceneedsto put intoseveral hundred thousandmaintenancesevery year . Moreover the one centcannot gain.
他可以纯粹为了爱好去养一条开销很高的宠物狗,也可以为了彰显身份以及泡妞,去买一辆价值几百万的劳斯莱斯,即便这辆劳斯莱斯每年需要投入几十万维护保养,而且一分钱都赚不回来。TwitterRtoLi Mu, issuch an expensive car.twitter对李牧来说,就是这样一辆豪车。Li Musomeare the ways of money-making, does not needto driveRolls-Royce the runningdropdrop, will not hangownRolls-Royceto the weddingcompanymakes money, suchhewill think that fallssurface.李牧有的是赚钱的途径,没必要开着劳斯莱斯去跑滴滴,更不会把自己的劳斯莱斯挂到婚庆公司去赚钱,那样他会觉得跌面儿。ThisisLi Mu and mostwide differences of otherpresent stageinternetpioneers.
这就是李牧与现阶段其他互联网创业者的最大差别。
The present stage, the YYoverallecologyhas been ableto achievemade money, in the futurewill have biggerroom for profits, in this case, Li Mumustchoosesanely, whichmoneymustgain, whichmoneycannot gainorshouldnot gain, sacrificedsomeintereststo obtainotherpursues, TwitterRismost appropriatestratagem other products of pursue.
现阶段,yy的整体生态已经可以做到非常赚钱了,未来还有更大的利润空间,在这种情况下,李牧必须要理智的做出取舍,哪些钱要赚,哪些钱可以不赚或者应该不赚,牺牲部分利益去获得其他的追求,twitter就是最合适谋其他追求的产品。TwitterRdoes not needto make money, Li Muwantsto usepurely, experiencebestTwitterR, gives the entireYYecologyto contribute labor and materials, making the YYecologywholesteadieris stronger, even ifitsone centdoes not gain, has been worth.twitter不需要赚钱,李牧想用最纯净、体验最好的twitter,来给整个yy生态增砖添瓦,让yy生态整体更稳更强,哪怕它一分钱不赚,也已经值得了。Moreover, ifTwitterRas well asWeibo (Micro Blog)do not become the slave of money, in the futuretoday the headlineorWeChatpublicnumbersuchthing, is basically impossible the soil that will haveto grow.
而且,如果twitter以及微博不成为钱的奴隶,往后今日头条或者微信公众号这样的东西,基本不可能有发育的土壤。Williamcannot comprehend the Li Mu'slogic, butalwaysfeelsin the Li Mu'smakingsto passseveralpoints of aloofnessfaintly.
威廉搞不懂李牧的思维逻辑,但总觉得李牧的气质里隐隐透着几分超然。ThinksagainLi Mupresent stageworth, Williamalsoprobablywas clear.
再想到李牧现阶段的身价,威廉心里也就大概明白了。ThinksyesterdayexpressedtoLi Muoneselftohisrespect, obtainroll-call of Li MuonTwitterR, thengained the attention of several millionfans, Williamthenfelt,oneself needs andLi Mumaintainsto relate, thispersoninWorldPublicfrontinfluence, has surpassedEuropeananyrich and powerful people, evenroyal family member.
一想到昨天自己只是向李牧表示了自己对他的尊重,就得到李牧在twitter上点名@,然后获得了数百万粉丝的关注,威廉便觉得,自己太有必要和李牧维系好关系,这个人在世界公众面前的影响力,已经超过了欧洲任何一位富豪,甚至王室成员。
......
……WendyforGoldbergdoes not letLi Muas well asGoldberg Familyhas the obstructionaboutoneself, arrives at the banquet hallpersonally, will be invitingwithAnne Hathaway who the assistantwill dinetogether.温蒂・高柏为了不让李牧对自己以及goldberg家族心生芥蒂,亲自到宴会厅,将正在与助理一起用餐的安妮・海瑟薇请了过来。Anne Hathawayhada lot ofgrievance, butheard that Li Muinvited itselfwithPrince Williamdined, hermoodimmediatelyobtains the enormousalleviation.
安妮・海瑟薇心里本来有一肚子委屈,但听说李牧邀请自己和威廉王子一起用餐的时候,她的心情立刻得到了极大的缓解。Shecanbe neglected, contemptevendeliberatelyto push asidebyGoldberg Family, so long ashas not treated as itself a dispensablepersoninLi Mu, nowlooks like, Li Mucanthinkat leastown, thisto her, is gratified.
她可以被goldberg家族忽略、轻视甚至刻意排挤,只要在李牧没把自己当做一个可有可无的人,现在看来,李牧起码还是能想到自己的,这对她来说,已经非常欣慰了。FollowsWendyto go to the restaurant that Li Muis, seesAnne Hathawayto come, standing up of Li Muthengentleman, notifiesherwith a smile, andhelpedherdrawchair, said with a smile: „Anne, is aboutto sit.”
跟随温蒂来到李牧所在的餐厅,一见安妮・海瑟薇进来,李牧便绅士的站起身来,笑着跟她打了个招呼,并且帮她将身边的椅子拉了出来,笑道:“安妮,快过来坐。”Li Musets outto draw the action of dining chairforherpersonally, attractedin the entirerestauranteveryone'sattention, Prince Williamsomewhatare surprised, oneselfcame ina moment ago, Li Muhas not set outto greetwithoneselffrom the start, butAnne Hathawaycame, Li Muis unexpectedly initiativeto draw the dining chairforher, althoughthisis the gentlemanshouldhave the action that but can also be able to see, in the Li Mueye, Anne Hathawayhascertainposition.李牧亲自起身为她拉餐椅的举动,吸引了整个餐厅内所有人的注意,就连威廉王子都有些惊讶,刚才自己进来的时候,李牧压根就没起身跟自己打招呼,而安妮・海瑟薇来了,李牧竟然主动起来为她拉餐椅,虽说这是绅士该有的举动,但也能看得出,在李牧眼里,安妮・海瑟薇是有一定地位的。Anne Hathawaysomewhatis anxious, hastilynodstoLi Muexpresses gratitude.
安妮・海瑟薇自己都有些紧张,急忙点头对李牧道了声谢。Li Muforherintroduced: „Anne, thisisPrince William, William, thisismygood friend, the HollywoodA-lister, Anne Hathaway.”李牧为她介绍道:“安妮,这位是威廉王子,威廉,这位是我的好朋友,好莱坞一线演员,安妮・海瑟薇。”Williamstands upimmediately, the kiss of unusualgentlemanAnne Hathaway'sback of the hand, said: „MissAnne was really attractive, knewyouvery muchhappily.”
威廉立刻站起身来,非常绅士的亲吻了安妮・海瑟薇的手背,称赞道:“安妮小姐真是太漂亮了,很高兴认识你。”
The Anne Hathawayhastilybracing oneselfsmalltalka few words, thissat downsideLi Mu, after sitting down, the disturbednervousness was more moderate.
安妮・海瑟薇急忙硬着头皮客套了两句,这才在李牧身边坐下,坐下之后,原本紧张忐忑的心情便缓和了许多。Li MusaidtoWendy that cametogetherat this time: „MissWendy, determined that doesn't sit downto eattogether?”李牧这时候才对一起过来的温蒂说道:“温蒂小姐,确定不一起坐下吃点？”WendyGoldbergknowsto have no wayto comply, thereforethenhastilybeckons with the hand, said with a laughsaid: „Mr. LiandPrince William have MissAnne, yourthreeenjoy the breakfastwell, my not manythank your for your hospitality, happen toalso something waited formeto do.”温蒂・高柏自知没法答应,于是便急忙摆了摆手,笑着说道:“李先生、威廉王子还有安妮小姐,你们三位好好享用早餐,我就不多叨扰了,正好还有些事等着我去做。”Li Munods, says with a smile: „Sincethere arematterthatyouto be first busy, has the opportunityweto sitagaintogether.”李牧点了点头,笑道:“既然有事那你就先忙,有机会我们再一起坐坐。”Wendyafterthreepeoplesaid goodbye, thenimmediatelygoes toownroom, althoughcannothave the breakfastwithLi Mutogether, butthegroup photo in camera was also a bigharvest, becausethispicturewasLi Mutakes the cameraracket, moreoveroneselfsatsidehim, two peopleexpressionnaturewas relaxed, moreovermanybeltsseveralpoints of affectionate.温蒂与三人告别之后,便立刻回了自己的房间,虽说没能跟李牧一起共进早餐,但相机里的这张合影也是一个不小的收获了,因为这照片是李牧拿着相机拍的,而且自己就坐在他身边,两人表情自然轻松,而且还多少带着几分亲昵。
After returning toownroom, Wendyturns on the computer, discovered that ownTwitterRincreased20,000manyfans, as well as more than 3000commentaries, are excitedimmediately, the clickexaminationcommented, discovered that mostlywas the netizeninsentiment of indicationto the ownenvying, envied, wasbecausehad the opportunityto take a group photowithLi Mu.
回到自己的房间之后,温蒂打开电脑,发现自己的twitter新增了两万多个粉丝,以及三千多条评论,顿时激动起来,点击查看评论,发现大都是网友在表述对自己的羡慕之情,之所以羡慕,也都是因为自己有机会跟李牧合影。Wendyinducts the computer the picture in cameraimmediately, passed toTwitterRthatpicture that inshota moment ago, saidwith: „Mr.Li Mutaughtmea moment ago a newway of photograph, Ihave not triedfrom the slantingaboveangleselfie, butseems like the feeling of thisanglereally is very special, ultralikesthispicture!”温蒂随即把相机里的照片导入电脑,把刚才拍的那张照片上传到了twitter,配文称:“李牧先生刚才教给我一个拍照的新方式,我还从来没试过从斜上方的角度自拍,不过看起来这个角度的感觉还真的很特别,超喜欢这一张照片！”Inspects, without the wordspelling error, Wendyclickedlaterreleased the button, was anticipatingat heartLi Mucancash inhimto pledgea moment ago, retransmittedoneselfthisTwitterR......
检查一遍,没有单词拼写错误,随后温蒂点击了发布按钮,心里期待着李牧能够兑现他刚才的承诺,转发自己这条twitter……
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