RINAPE :: Volume #15

#1482: Realizes the three parties to win

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In the eye of technical dwelling, Li Mu simply is the Silicon Valley most fearful robber and gangster, however in the capitalist eyes, they thinks that Google wrong was so long, finally made the correct choice at this matter. 在技术宅的眼里,李牧简直是硅谷最可怕的强盗与匪徒,但是在资本家眼里,他们认为谷歌错误了这么久,终于在这件事上做出了正确的选择。 The technical dwellings were not very sensitive to the capital operation, every so often is the capitalist is promoting them to think only of making money, the company like Google, Larry Page is not an expert who plays the capital, therefore early has lagged behind in the capital operation, Silicon Valley other is founded the enterprise that by the technical dwelling is also same. 技术宅们对资本操作本来就不够敏感,很多时候都是资本家在推动着他们向钱看,像谷歌这样的公司,拉里・佩奇本身就不是一个玩资本的专家,所以早期在资本操作上一直是后知后觉,硅谷其他的由技术宅创建的企业也都是一样。 The capital operation, after is an enterprise development the certain extent, will have the opportunity the thing of contact and learn/study, looks like an upper-level skill of skill tree, selects the skill point to come up, will trigger this skill, the undertaking paths in Silicon Valley many companies are so. 资本运作,是一家企业发展到一定程度之后,才会有机会去接触、学习的东西,就像是一棵技能树的上层技能,一路点技能点上来,才会触发这个技能,硅谷许多公司的创业轨迹都是如此。 Pioneer who does not understand the capital operation, the undertaking route often is only the sole addition, looked like Zhang San to open one to roast visits inns, discovered that the business was good, therefore oneself contributed money the second branch store, arrived at the fourth time, Zhang San thought that has developed the pinnacle, opened more branch stores again, own energy could not take into consideration completely. 不懂资本操作的创业者,创业路线往往只是单一的加法,就像是张三开了一家烤串店,发现生意非常好,于是自己攒钱开了第二家分店,开到第四家的时候,张三觉得已经发展到极致了,再开更多分店,自己的精力也完全顾及不过来。 At this time, the capitalist will walk, first told Zhang San the way of capital operation, then to Zhang San a fund of rapid growth, making Zhang San build a specialized operation team, then conducted the fast fission using the capital, four changed eight and eight to change 16 and 16 to change 32...... 这时候,资本家就会找上门来,先告诉张三资本运作的方式,然后给张三一笔快速发展的资金,让张三打造一支专业的运营团队,然后利用资本进行快速裂变,四家变八家、八家变十六家、十六家变三十二家…… Li Mu forces Google to purchase was almost equal to that muye & Boss aidu of Shell, actually gave an opportunity of Google capital level fission development, but, wants to have this opportunity, must pay the cost, 33.3% stocks, are the admission tickets. 李牧逼迫谷歌收购几乎等于空壳公司的muye&baidu,其实就是给了谷歌一个资本层面裂变式发展的机会,只不过,想得到这个机会,就必须要付出成本,33.3%的股份,就是门票。 This from the nature, relations between the brokerage firm and artist who is a bit like the star, the powerful economical company is capable of holding an artist to make a debut, and builds a top star him, but the premise is the artist must sign the hard bargain the length to make with the brokerage firm, even obtained gives the brokerage firm most income, seems somewhat harsh, but is actually the cooperation agreement that both sides approve to accept, some bright sparks got up to turn head with the brokerage firm to bring a lawsuit, hope to finish the length approximately, gaining the freedom ahead of time, this actually purely was one manifestation of contract spirit defect. 这从性质上来说,有点像明星的经纪公司和艺人之间的关系,实力强大的经济公司有能力捧一位艺人出道,并且把他打造成一个顶尖明星,但前提是艺人必须与经纪公司签订条件苛刻的长约,甚至将大部分收入所得都交给经纪公司,看起来是有些苛刻,但实际是双方都认可接受的合作协议,个别明星火起来就扭过头跟经纪公司打官司、希望提前结束长约、获得自由,这其实纯粹就是契约精神缺失的一种体现。 Is good between Li Mu and Google, does not have the possibility of reneging on a promise and breaking a promise, so long as the signature becomes effective, Muye Science and Technology will become the Google shareholder, but he will also observe the contract spirit, helping Google further grow strong in the non- Chinese search market. 好在李牧与谷歌之间,不存在反悔、毁约的可能,只要签字生效,牧野科技就会成为谷歌的股东,而他也会遵守契约精神,帮助谷歌进一步在非中文搜索市场发展壮大。 Lifts an again appropriate analogy, Li Mu was US (America) after second war, the development is fast, capital was majestic ; Google was the Japan after second war, is magnificent, but is being punished by US (America) at present everywhere, the possibility of turning over was minimal, suddenly in some time, US (America) decided no longer to punish Japan, but with Japanese cooperation, this gave Japan an opportunity that subverted the destiny, to turn over/to stand up fast. 举个再恰当一些的比喻,李牧就是二战后的美国,发展快速、资本雄壮;谷歌就是二战后的日本,曾经辉煌过,但眼下正处处被美国制裁,翻身的可能性微乎其微,忽然在某个时刻,美国决定不再制裁日本,而是与日本合作,这就给了日本一个颠覆命运、快速翻身的机会。 The Silicon Valley technical dwellings do not understand this point, but Larry Page as the person of suffering loss, deeply had realized the importance of this point. 硅谷的技术宅们不懂这一点,但拉里・佩奇作为吃过苦头的人,已经深刻的意识到了这一点的重要性。 ...... …… Legal team of both sides completed the polish of this merger and acquisition employment term with the quickest speed, later, Li Mu and Larry Page decided, jointly holds a grand signing ceremony in Yanjing. 双方的法务团队用最快的速度完成了这次并购合约条款的打磨,随后,李牧和拉里・佩奇决定,共同在燕京举行一个隆重的签约仪式。 Grand, is the both sides respective same psychology demand. 隆重,是双方各自相同的心理需求。 Li Mu wants to make the signing ceremony more grand , because he must take this opportunity, the technical dwelling to entire world and pioneer sends a signal, the specific content of this signal is: First, if I must hit you, you cannot be victorious absolutely I ; Second, if you kneel down to me, you will not only not come under attack, instead will obtain ; 李牧想让签字仪式隆重一些,是因为他要借这个机会,向全世界的技术宅、创业者释放一个信号,这个信号的具体内容是:第一,如果我要打你,你绝对打不过我;第二,如果你向我跪下,你不仅不会挨打,反而会得到更多; Larry Page wants to make the signing ceremony more grand , because he must take this opportunity, sends a signal to all capital sides: Like do not look to fade again a while ago I, person who I currently have the big brother, big brother’s resources can let my rapid growth, in the future big brother may be the world's first, I may also be the world's second. 拉里・佩奇想让签字仪式隆重一些,是因为他要借这个机会,向所有的资本方释放一个信号:不要再像前段时间那样一直看衰我了,我现在是有大哥的人了,大哥的资源会让我快速发展,将来大哥有可能是世界第一,那我也有可能是世界第二。 Since is more grand, then natural needs to invite various group of media to arrive, Muye Science and Technology plays the host, the pericardium in the Yanjing international convention went to the entire lord exhibition hall, several thousand square meters area is used to make the release conference, at least can hold several thousand audience as well as various group of media reporters. 既然是要隆重一些,那么自然是需要邀请各路媒体到场,牧野科技做东,在燕京国际会展中心包下了整个主展厅,数千平米的面积用来做发布会,至少能容纳几千名观众以及各路媒体记者。 Entire world all it media, the high-tech industry media and financial media received the invitation of Muye Science and Technology, even also invited the founders, shareholders and the executive many domestic and foreign enterprises. 全世界所有的it媒体、高新产业媒体以及金融媒体都收到了牧野科技的邀请,甚至还邀请了许多国内外企业的创始人、股东以及高管。 Employment term consultation time, Li Mu not takes to bring in the participation to consult ro Boss and Baidu any management, this is because, in the Li Mu eye, although muye & Boss aidu is the enterprise that two companies pool capital, but Muye Science and Technology is owns stocks after all 90% major stockholders, moreover Baidu had signed the unanimous line of moving agreements with Muye Science and Technology, gave up the voting rights of oneself 10% stock correspondences, therefore any strategic plan and plan formulation of this company, plenary powers take responsibility by Muye Science and Technology, in this case, does not need to invite a side to come to add to the chaos again, Baidu only needs peaceful made money on. 合约条款协商的时候,李牧并没有把robin以及百度的任何一位管理层带进来参与协商,这是因为,在李牧眼里,虽然muye&baidu是两家公司合资的企业,但牧野科技毕竟是持股90%的大股东,而且百度曾经与牧野科技签过一致行动人协议,放弃了自己10%股份对应的投票权,所以这家公司的任何战略规划以及方案制定,都由牧野科技全权做主,这样的话,没有必要再多邀请一方进来添乱,百度只需要安安静静的等赚钱就可以。 However, when starts to arrange the signing ceremony flow, Li Mu decided takes ro Boss in also to invite the scene, as muye & Boss aidu second signs with the representative, signs with Larry Page with together. 不过,当开始筹备签约仪式流程的时候,李牧还是决定把robin也邀请到现场,作为muye&baidu的第二签约代表,与自己一起同拉里・佩奇签约。 although actual operation Baidu cannot meddle, but harvest achievement time, Li Mu cannot lose Baidu one side, the signing ceremony is also a Baidu strategic achievement . Moreover the company name names by Muye Science and Technology and Baidu together, then the signing representative on behalf of muye & Boss aidu this company, cannot be only a Li Mu person represents, this is one respect to partner. 虽然实际的运作百度不能插手,但是收获成果的时候,李牧不能把百度丢到一边,签字仪式也是百度的一个战略成果,而且公司名字都是以牧野科技和百度共同命名的,那么代表muye&baidu这家公司的签约代表,就不能只是李牧一个人代表,这是对合作伙伴的一种尊重。 When ro Boss in receives the Li Mu's invitation, he has not first responded, after the moment, opens the mouth to turn down saying: „Chief Li, the signing ceremony you represented muye & Boss aidu to be enough, I did not follow to add to the chaos, but you could rest assured that such serious matter, I will certainly arrive.” 当robin接到李牧的邀请时,他先是没反应过来,片刻后才开口婉拒道:“李总,签约仪式您一个人代表muye&baidu就足够了,我就不跟着添乱了,不过您放心,这么重大的事情,我一定会到场。” To ro Boss, he actually also hopes can beam with joy at this time signing ceremony, but as a passenger who travels by vehicle to make money, his also many somewhat is embarrassed, always felt oneself remained silent to get rich is very good, does not need to go to snatch the halo with Li Mu again, therefore turned down the Li Mu's invitation. 对robin来说,他其实也希望能够在这次的签约仪式露个脸,但作为一个搭车赚大钱的乘客,他心里也多少有些不好意思,总觉得自己闷声发财就已经很好了,没必要再去跟李牧抢光环,所以才婉拒了李牧的邀请。 But Li Mu actually persists in saying: „Ro Boss, this is you good opportunity in the face of the Western capital beaming with joy, you must know, Baidu as one in the enterprise of China market development, needs to guarantee in Western capital front sensitometry, sometimes, the estimate value of enterprise not necessarily is enterprise self decision, the chase of capital, a Yuan thing, so long as can make the capital snatch, the value may break through 100, on the contrary, 100 things, if the capital attitude is desolate, his even also value not 100.” 但李牧却坚持道:“robin,这是你在西方资本面前露脸的好机会,你要知道,百度作为一家在华夏市场发展的企业,需要保证在西方资本面前的曝光度,有的时候,企业的估值不一定全是企业自身决定,还有资本的追逐,一块钱的东西,只要能让资本抢起来,价值就有可能突破一百,相反,一百块的东西,如果资本态度冷淡,那他甚至还值不了一百。” ro Boss in actually wants to comply, to turn down also stems from about Li Mu's respects, but didn't expect Li Mu urged him to comply, therefore he pondered the moment, said grateful: „I understood Chief Li, looking after thank you, I listened to your arrangement.” robin其实本来就很想答应,婉拒也只是出于对李牧的尊重,但没想到李牧还是劝他答应,于是他思考片刻,感激的说:“我明白了李总,谢谢您的关照,那我就都听您的安排了。” Li Mu satisfied nod, said: „Same day signing, what is main is we in the signing ceremony beforehand speech, spoke I also to give you to schedule the time, when the time comes Google Larry Page as the merger, was first published the speech by him, then you with me as by the representative of bidder, were published the speech in turn, when the time comes your speech time arrangement before me.” 李牧满意的点了点头,道:“当天的签约,最主要的是我们在签约仪式之前的演讲,演讲我也给你安排了时间,到时候谷歌的拉里・佩奇作为并购方,由他先发表演讲,然后你跟我作为被收购方的代表,轮流发表演讲,到时候你的演讲时间安排在我之前。” „Good Chief Li, all my hear of you arrange.” “好的李总,我一切听您安排。” ro Boss is saying, were at heart more for several points to feel grateful to Li Mu, the intention of his clear Li Mu such arrangement, making Larry Page first give the speech, was because Larry Page was a Party A, should in first, but Li Mu by oneself in front of him, should be was worried oneself will encounter the awkward silence in the words that behind him spoke. robin说着,心里对李牧更多了几分感激,他清楚李牧这么安排的用意,让拉里・佩奇先发表演讲,是因为拉里・佩奇是甲方,理应在先,而李牧让自己在他前面,应该是担心自己在他后面演讲的话会遭遇冷场。 Li Mu also said: „Because I am the Muye Science and Technology chairman, has the Muye Science and Technology absolute holding power, but muye & Boss aidu is the subsidiary company of Muye Science and Technology absolutely holding, the actual representative who therefore according to the legal principle theory of law, I should be muye & Boss aidu signing, the actual contract, I will therefore be signing with Larry Page ahead of time in secret, when the time comes, our on-the-spot signing ceremonies walk a form, therefore in our on-the-spot contracts will have three signature inscription places, Google is a Party A, the signature inscription place, we are Party B, two sign the inscription place, one is to leave your, one is to leave my . Scene time, we sign three agreements, then exchanges mutually, the signing ceremony completed even.” 李牧又道:“因为我是牧野科技的董事长,拥有牧野科技的绝对控股权,而muye&baidu又是牧野科技绝对控股的子公司,所以按照法理来说,我应该作为muye&baidu签约的实际代表,所以实际的合约,我会提前跟拉里・佩奇在私下里签署,到时候,我们现场的签约仪式只是走个形式,所以我们现场的合约上会有三个签名落款处,谷歌是甲方,有一个签名落款处,我们是乙方,有两个签名落款处,一个是留给你的,一个是留给我的,在现场的时候,我们签三份协议,然后互相交换,签字仪式就算完成了。” ro Boss in busy say/way: „Chief Li, I understood.” robin忙道:“李总,我明白了。” Li Mu un, said: „A matter, is the related capital operation.” 李牧嗯了一声,道:“还有一件事,是有关资本操作的。” ro Boss in said: „Please say.” robin道:“您请说。” Li Mu said: „ After signing ceremony completes, muye & Boss aidu will be merged by Google officially, then Muye Science and Technology will open the sluice gates to turn on the water to Google in the domain of non- Chinese search, Google estimate value surely when production costs rise, prices rise too, but Muye Science and Technology and Baidu are the Google shareholder, Muye Science and Technology own stocks 29.97%, Baidu owns stocks 3.33%, in this case, Muye Science and Technology and Baidu estimate value will also follow to rise upward, the Google estimate value returns to 100 hundred million USD in a short time above is inevitable, stands to 150 hundred million USD online also soon, if continues to gain the resources from Muye Science and Technology, at the end of this year or at the beginning of next year, the Google market value should be able to stand to 200 hundred million USD above ; 李牧道:“签约仪式完成之后,muye&baidu会正式被谷歌并购,然后牧野科技会在非中文搜索的领域给谷歌开闸放水,谷歌的估值必定水涨船高,而牧野科技和百度都是谷歌的股东,牧野科技持股29.97%,百度持股3.33%,这样的话,牧野科技和百度的估值也都会跟着往上涨,谷歌的估值短时间内回到100亿美元以上是必然,站到150亿美元的线上也用不了太久,如果持续从牧野科技获取资源,今年年底或者明年年初,谷歌的市值就应该能够站到200亿美元以上; At that time, Google will certainly start ipo, because the concept was good, prospect was good, Google ipo definitely problem-free, and obtained the capital market high approval, in this case, the market value after Google listing must soar surely, if the Google market value broke through 400 hundred million USD, even if 3.33% in your hand diluted 20%, equivalent to the market value still in ten hundred million USD above, in addition Baidu had growing strong of business, at that time, you can prepare ipo. ” 那个时候,谷歌一定会启动ipo,由于概念好、前景好,谷歌ipo肯定会一帆风顺并且取得资本市场较高的认可,这样的话,谷歌上市之后的市值必定还要飞涨,如果谷歌市值突破400亿美元,你手里的3.33%就算稀释掉20%,折合市值也在十亿美元以上,再加上百度自有业务的发展壮大,那个时候,你就可以准备ipo了。” ro Boss in asked: „Your meaning is, after Baidu and other Google ipo succeed, applied for ipo?” robin问:“您的意思是,百度等谷歌ipo成功之后再申请ipo？” „Right.” “没错。” Li Mu said that also supplements one: „After your two ipo, Muye Science and Technology also this/should ipo, but your two enterprises as the enterprise that Muye Science and Technology owns stocks, advances ipo to succeed, will have very major subsidiarity to Muye Science and Technology ipo, in this case, the Muye Science and Technology ipo scale will be bigger, our three overlapping, support and hatches the concept mutually mutually, the final result will be three market values will welcome the sudden growth, will realize the three parties to win.” 李牧说罢,又补充一句:“你们两家都ipo之后,牧野科技也该ipo了,而你们两家企业作为牧野科技持股的企业,先行ipo成功,对牧野科技的ipo也会有很大的辅助作用,这样的话,牧野科技ipo的规模就会更大,我们三家相互交叉、相互扶持、相互孵化概念,最终的结果就是三家的市值都会迎来猛增,实现三方共赢。” „I understood.” ro Boss in saying without hesitation: „We are when the time comes strict according to the rhythm execution that you plan!” “我明白了。”robin毫不犹豫的说道:“到时候我们就严格按照您规划的节奏执行！”
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