RINAPE :: Volume #15

#1415: Another bolt from the blue

LNMTL needs user funding to survive Read More

Li Mu has to acknowledge, the violent hammers the feeling of Apple, to oneself, is really not general satisfying a craving! 李牧不得不承认,暴锤苹果的感觉,对自己来说,真不是一般的过瘾！ This feeling looks like steamroll beat savagely boxing champion Ali, but is passes through to return, beat savagely boxing champion Ali of 35 th period. 这种感觉就像是碾压性的暴打了拳王阿里,不过是穿越回到过去,暴打了三五岁时期的拳王阿里。 However this same makes Li Mu feel to satisfy a craving, the financial circle also does not have the underage enterprise protection method in any case. 不过这一样让李牧感觉过瘾,反正金融界又没有未成年企业保护法。 As one from the person of future rebirth, Li Mu has the respect to Apple, but this respect is not enough to counter-balance Apple completely in the future to the threat that Muye Science and Technology brings, therefore as a qualified merchant, in the Li Mu heart does not have the mood, does not have the respect, has, is only the life and death. 作为一个从未来重生的人,李牧对苹果是怀揣着敬意的,但这种敬意完全不足以抵消苹果在未来会给牧野科技带来的威胁,所以作为一个合格的商人,李牧心中没有情怀,也没有敬意,有的,只是生死存亡。 Considers, if not interfere with the Apple development, how many years later, iPhone engulfs the entire world, app-store also because of the success of iPhone, but becomes the Apple powerful amassing money tool, but the strength of Apple Corporation is becomes famous, by that time, Muye Science and Technology YY as well as other applications, get online in app-store, actually must give Apple 30% of all increment income submissively, is that what kind of Damn it? 试想一下,如果不干涉苹果发展,几年之后,iphone席卷全球,app-store也因为iphone的成功,而成为苹果强大的敛财工具,而苹果公司的强硬是出了名的,到那时,牧野科技的yy以及其他应用,在app-store里上线,却要将所有增值收入的30%拱手交给苹果,那得是何等的卧槽？ Considers again, Apple depends upon iPhone as well as ipad rapid gathers in own pocket the profit of global hardware industry, that is not 100 100-200 hundred million, that is hundreds of billions over ten thousand hundred million USD, Li Mu that ability has not even gone to Middle East to snatch the value 1 trillion petroleums, but will snatch the Apple future value ten thousand hundred million USD market values, there is an opportunity. 再试想一下,苹果依靠iphone以及ipad迅速将全球硬件行业的利润汇聚到自己的口袋里,那不是一百100-200亿,那是几千亿甚至上万亿美元,李牧没那个能耐去中东抢价值万亿的石油,但抢苹果未来价值万亿美元的市值,还是有机会的。 Now, Apple was perplexed by a oneself fist, Microsoft ran over to put a black foot, if continued to give Apple to increase the pressure, Apple could not escape from the bankruptcy bankruptcy inevitably . Moreover the Apple present mass is not very big, the US (America) government will not see its potential, will not stand to protect it. 现在,苹果被自己一拳打蒙,微软又跑过来放了个黑脚,如果继续给苹果增加压力,苹果必然逃不脱倒闭破产,而且苹果现在的体量还远不够大,美国政府也不会看出它身上的潜力,更不会站出来保护它。 Therefore, Li Mu felt, purchases the Apple possibility to be very big, Apple falls suddenly this bird appearance, except for oneself, but also who can be willing to take over a business? Even if also some people take over a business, absolutely will still be low the side that the price will press, to oneself, money will be not the most important, even if many to a Apple premium, will take this enterprise is also worth. 所以,李牧觉得,收购苹果的可能性很大,苹果暴跌成这个鸟样子,除了自己,还有谁会愿意接盘？就算还有人接盘,也绝对会把价格压的极低,对自己来说,钱不是最重要的,哪怕多给苹果一点溢价,拿下这家企业也是非常值得的。 Moreover, Li Mu is not pure wants to become the Apple shareholder, or major stockholder, either controlling shareholder, what he thinks, so long as can handle and become the Apple controlling shareholder the Apple existing major stockholder, and after having most voting rights, oneself can apply to NASDAQ the Apple Corporation on own initiative privatization, Apple stock in buy-back all organization and retail hand, then makes Apple delist from NASDAQ. 而且,李牧可不是单纯的想成为苹果的股东,或者大股东,或者控股股东,他想的是,只要自己能够把苹果现有的大股东搞定、成为苹果的控股股东,并且拥有多数投票权之后,自己就可以向纳斯达克申请将苹果公司主动私有化,回购所有机构与散户手里的苹果股票,然后让苹果从纳斯达克退市。 Once completes the purchase, and completes the privatization, Apple will become the wholly-owned subsidiaries of Muye Science and Technology 100% holdings, in that case, will perhaps no longer have Apple this company in the future, Li Mu can the big hand wield momentarily, making Apple integrate Mango, henceforth, Apple changes Mango, in the future the pride of US (America) person, will reduce the adopted son who the China enterprise adopts. 一旦完成收购,并且完成私有化,苹果就会成为牧野科技100%控股的全资子公司,那样的话,将来或许就不再有苹果这家公司了,李牧随时可以大手一挥,让苹果融入mango,从此,苹果变芒果,未来美国人的骄傲,沦落成华夏企业收养的义子。 Li Mu considered feasibility carefully, deduced carefully purchased the Apple later operator schema, the Apple maximum value was not Jobs, was not Tim Cook, was not anybody, but was the Apple core technologies and product, now, Apple Operating System team already enough huge, moreover seven 7-8 that has done macOS eight, in the Apple technical foundation and strength, as well as in the foundation of this R & D team, oneself did not need Jobs also to be able iOS system to do, can iPhone, as well as ipad does to come out. 李牧仔细考量了这其中的可行性,更是仔细推演了收购苹果之后的操作模式,苹果最大的价值不是乔布斯,不是蒂姆库克,不是任何人,而是苹果的核心技术和产品,现在,苹果的操作系统团队已经足够庞大,而且已经把maos搞的七七八八,在苹果技术底蕴,以及这个研发团队的基础上,自己不需要乔布斯也能把ios系统做出来,也能把iphone,以及ipad做出来。 To Apple, Jobs is a strategic commander, and product manager, placed that time of past years, Jobs's strategy was strong invincible, but as witnessed his all efforts with own eyes, and witnessed Apple after Jobs dies the market value rose suddenly from 3000 hundred million USD to 9000 hundred million USD MU Online / miracle, Li Mu already did not blindly believe in Jobs „versatile god” image, so long as as well as researched and developed the talent the Apple technical foundation and strength to oneself, Tim Cook understood the market and not acting cool CEO again like this, Apple, or Mango, can certainly succeed greatly. 对苹果来说,乔布斯是一个战略指挥官,以及产品经理,放在当年的那个时代,乔布斯的战略可谓是强无敌,但是作为亲眼见证他所有努力,并且见证了苹果在乔布斯死后市值从3000亿美元暴涨到9000亿美元的奇迹,李牧已经不迷信乔布斯的“全能神”形象了,只要把苹果的技术底蕴以及研发人才给自己,再有一个蒂姆库克这样懂市场、不装逼的ceo,苹果,或者说芒果,一定能大获成功。 ...... …… To witness crashing of Apple stock price with own eyes, Li Mu and Li Ziwei have endured before dawn 4-5 o'clock, Li Mu slept soundly for several hours on the sofa of office, but in the brain thinks that is almost how the purchase and privatization Apple, the although sleep quality is very bad, but the whole person is stimulated. 为了亲眼见证苹果股价的崩盘,李牧与李紫薇一直熬到凌晨四五点钟,李牧在办公室的沙发上酣睡了几个小时,但脑子里想的,几乎全都是如何收购并私有化苹果,虽然睡眠质量很差,但整个人却亢奋无比。 Li Ziwei returns to the office, could have ignored the rest, but contacts the connection person in Sequoia headquarters immediately, to Sequoia Capital, Muye Science and Technology such enterprise, simply is they at present the biggest investment plan, investment plan that also most favors, therefore entire Sequoia Capital, from top to bottom, everyone maintains the 7 x 24 hour to serve for Muye Science and Technology. 李紫薇回到自己办公室里,没有顾得上休息,而是立刻跟红杉总部的接口人联系,对红杉资本来说,牧野科技这样的企业,简直是他们眼下最大的投资项目,也是最看好的投资项目,所以整个红杉资本,从上到下,所有人都保持7x24小时为牧野科技服务。 In the telephone, Li Ziwei conveyed the Li Mu's request to the Sequoia connection person, informs them, hopes that they can send an executive who is skilled in the US stock market to operate to come with Li Mu to speak face-to-face as soon as possible, but Li Ziwei has not told Sequoia, the reason and goal of Li Mu such request are anything. 电话里,李紫薇向红杉的接口人转达了李牧的要求,告知他们,希望他们能够尽快派一个精通美股操作的高管过来与李牧面谈,但李紫薇没有告诉红杉,李牧这样要求的原因和目的是什么。 However Sequoia Capital all was one flock of old foxes, the Li Mu front leg just Apple hammer half dead, must understand that the capital operation of US stock market market, this for Muye Science and Technology own ipo, certainly was certainly unrelated with Apple. 不过红杉资本全是一群老狐狸,李牧前脚刚把苹果锤个半死,紧接着就要了解美股市场的资本操作,这一定不是为了牧野科技自己的ipo,一定与苹果有关。 Does Li Mu want to fall suddenly while the Apple stock price, bargain-hunts Apple?! 难道,李牧想趁着苹果股价暴跌,抄底苹果？！ Sequoia Capital cannot see that now Apple will have what prospect in the future, Operating System is pressed a head by Microsoft, the computer business progresses does not have the prospect, most had iPod and iTunes that the ability made money seems like now similar, such enterprise that died quickly, if let Sequoia, the investment value could not reach the C level. 红杉资本现在也看不出苹果未来还有什么前景,操作系统一直被微软压一头,电脑业务进展也并不是那么有前景,最有能力赚钱的ipod和itunes现在看来已经快死的差不多了,这样的企业,如果让红杉来看,投资价值连c级都达不到。 However, even if Sequoia the heart has the surprise, does not dare to neglect Li Mu, therefore, they send senior Vice-President immediately, in afternoon 6 o'clock of US (America) time, takes the private plane of Boss Sequoia Capital, flies to China hurriedly. 不过,红杉就算心有诧异,也不敢怠慢李牧,于是,他们立刻派了一名资深vp,在美国时间的下午六点钟,乘坐红杉资本老板的私人飞机,匆忙飞赴华夏。 6 : 00 am of Yanjing time, the airplane takes off from US (America), is insufficient as a result of the continue voyage course of medium corporate aircraft, therefore the airplane needs in the midway landing supplement fuel, normal, the overall flight time takes probably 15 hours, the airplane, when Yanjing landing, is the US stock market on Tuesday the time of trading day opening. 燕京时间的清晨 6 点,飞机从美国起飞,由于中型公务机的续航里程不够,所以飞机需要在中途降落补充燃料,正常来说,整体飞行时间需要大概15个小时,飞机在燕京落地的时候,正好是美股周二交易日开盘的时间。 ...... …… New York, Wall Street. 纽约,华尔街。 All capitalists also immerse in today's Apple stock price cliff -type slump are unable to extricate oneself. 所有的资本家都还沉浸在今天苹果股价断崖式的暴跌中无法自拔。 This time, they experienced another strength. 这一次,他们见识到了另外一种力量。 A non- capital level, but in strength of business level pure direction detection attack. 一种非资本层面的、而是在业务层面纯粹定向打击的力量。 When the business level is under the destructive attack, any capital operation did not have the significance, like today's Apple stock price, the whole world floods Muye Science and Technology to promote the Mangomi 2 news completely, the YY users in the world almost became the YY tunes user in just several days, this huge advantage empty, Apple suddenly/violently Jicheng black hole, who had been incapable of saving. 在业务层面遭遇毁灭性打击的时候,任何资本操作都没有了意义,就像今天的苹果股价,整个世界全部充斥着牧野科技推出mango-me二的新闻,全世界的yy用户几乎都在短短几天之内成了yytunes的用户,这种巨大的利空,已经把苹果暴击成了一个黑洞,谁都无力挽救。 But this, made people see the Muye Science and Technology strength, by the enterprise that the software built up, his only hardware product line was Mangomi, moreover this product line, only then two generations of products, actually destroyed one to take root in dozens years of Apple in the hardware sector, this attack ability, was simply unthinkable. 而这,也让人们看到了牧野科技的实力,一家以软件起家的企业,他唯一的硬件产品线就是mango-me,而且这条产品线,只有两代产品,却摧毁了一个已经在硬件领域扎根几十年的苹果,这种进攻能力,简直匪夷所思。 The capitalists guess, by Muye Science and Technology such terrifying existence, if day it must announce ipo, that can be a how crazy capital grand feast? 资本家们不禁揣测,以牧野科技这样恐怖的存在,如果有一天它要宣布ipo,那会是一场多么疯狂的资本盛宴？ California, Cupertino. 加州,库比蒂诺。 The Apple headquarters are covering heavy/thick haze. 苹果总部笼罩着一片厚重的阴霾。 The elases keep a serious look, today to them, is equal to the judgment day. 董事会成员一个个表情严肃,今天对他们来说,等于是世界末日。 The attack from Muye Science and Technology, will soon hit the giant meteorite of Earth probably, by defense capability that Earth has, is basic any function of stop. 来自牧野科技的打击,像是即将撞击地球的巨大陨石,以地球所拥有的防御能力来看,根本起不到任何阻拦的作用。 Closes the previous hour, the findings that US (America) that senior survey firm announced demonstrated that recalling strategy that Jobs formulated, basically it can be said that fart without. 收盘前一小时,美国那家资深调查公司公布的调查结果显示,乔布斯制定的挽回策略,基本上可以说是屁用没有。 Even Apple reduces prices 10% iPod 3, as before over 90% potential subscribers give up purchasing. 就算是苹果将ipod三降价10%,依旧有超过90%的潜在用户放弃购买。 The elases sit, when conference room did not say a word, another bolt from the blue news dropped from the clouds: 董事会成员坐在会议室里一言不发的时候,又一个晴天霹雳般的消息从天而降: Today one all day, Apple received the statistics from across the country apple-store and proxy dealer there, application post-sale consumers that they in a day receive, has achieved 500,000 people. 今天一整天,苹果从全国各地apple-store、代理经销商那里收到了统计数据,他们一天内接待的申请售后消费者人数,就已经达到了五十万人。 The one who lets Apple scalp tingles, in these consumers, majority is not receives that 10% subsidies, they are return goods...... 更让苹果头皮发麻的是,这些消费者中,大部分都不是来领取那10%补贴的,他们是来退货的…… The Apple no reason returns policy is, is in 14 day after purchase, infinitely in 15 day that was close to them just formulating the time limits of user subsidy 10% price differences, therefore, what making Apple not expect, basically all conformed to this time consumer, applied for the returned goods, rather than took away that 10% subsidy. 苹果的无理由退货政策是,是购买后的14天内,无限接近他们刚制定的15天内用户补贴10%差价的时间限制,所以,让苹果没料到的是,基本上所有符合这个时间的消费者,都申请了退货,而不是拿走那10%的补贴。 The returned goods, then wait for Mangomi 2, is these user biggest desires. 退货,然后等mango-me二,是这些用户最大的愿望。 This may because, not only the Mangomi 2 designs are better, performance-to-price ratio to be extremely high, because also YY tunes was too his mother was really easy-to-use, for serveral days, music enthusiast of the world, was infatuated with coming with music enthusiast of the world to conduct the online public relations through the music. 这可不只是因为mango-me二的设计更好、性价比极高,也因为yytunes实在是太他妈好用了,这些天来,全世界的音乐爱好者,都迷上了通过音乐来跟全世界的音乐爱好者进行线上社交。 Michael Jackson's popular song, the commentary number over 1 million people, this data had manifested user's affection to this model of software perfectly. 迈克尔・杰克逊的热门歌曲,评论数已经超过一百万人次,这个数据完美体现了用户对这款软件的喜爱。 But Li Mu's „opinion leader” pattern also starts to play the role, for these days, YY tunes already was born several hundred fans numbers in the world over ten thousand „opinion leader”, the depth of user intersects with the learn/study has started to achieve the effect. 而李牧的“意见领袖”模式也开始发挥作用,这几天里,yytunes就已经在全球诞生了数百个粉丝数过万的“意见领袖”,用户的深度交叉与学习已经开始发挥效果。 Under the influence of YY tunes, the user anticipated to Mangomi 2, because Muye Science and Technology, when issued that Mangomi 2 has said that Mangomi 2 will conduct the depth union with YY tunes, when the time comes, Mangomi 2 users through the YY tunes download(ing) song, is not only more convenient, but can also the download(ing) song lyrics, the download(ing) song essence comment, download(ing) each song good friend audition information, for example some user download(ing) Michael Jackson's song, not only simultaneously download(ing) the lyrics and essence commented, in listening to music, he can also through the Mangomi 2 display monitors, see that in own good friend had many people also to listen to this song. 在yytunes的影响下,用户对mango-me二就更加期待,因为牧野科技在发布mango-me二的时候就说过,mango-me二将与yytunes进行深度结合,到时候,mango-me二用户通过yytunes下载歌曲,不但更方便,还能下载歌曲歌词,下载歌曲精华评论,下载每一首歌的好友试听信息,比如某用户下载了迈克尔・杰克逊的歌曲,不但同时下载了歌词和精华评论,在听歌的时候,他还可以通过mango-me二的显示屏,看到自己的好友里有多少人也听过这首歌。 Because Mangomi 2 does not have the network module, is unable the network access, therefore this information can only through pc download(ing), then through the data line synchronously to the player, but even so, still Mangomi 2 from a model of pure player, rises half „the internet hardware” the level, the information of social and interaction can synchronize Mangomi 2, to Mangomi 3 or 4 times, can perhaps consider that replaced the color display, to increase the ifi display module, by that time, it had half iTouch characteristics. 由于mango-me二没有网络模块,无法接入网络,所以这种信息只能通过pc下载,然后通过数据线同步到播放器里,不过即便如此,也把mango-me二从一款单纯的播放器,上升到了半个“互联网硬件”的层面,社交与互动的信息都可以同步进mango-me二,到了mango-me三或者四的时候,或许就可以考虑更换彩色显示屏、增加ifi显示模块了,到那个时候,它就有了一半itouh的特性。 Looked with the vision of later generation, this innovation cannot be regarded probably anything, however in this time that moves internet is not born, can many internet information donload to own mobile hardware on, this to user, absolutely be a huge pleasant surprise. 用后世的眼光看,这点革新好像算不得什么,但是在这个移动互联网还没有诞生的时代,能够将更多的互联网信息donload到自己的移动硬件上,这对用户来说,绝对是一个巨大的惊喜。 Moreover, who knows that what interesting attempt Muye Science and Technology also does make between YY tunes and Mangomi 2? Therefore, has Mangomi 2, is the present matter of primary importance. 而且,谁知道牧野科技还会在yytunes和mango-me二中间做什么样的有趣尝试？所以,拥有一台mango-me二,才是眼下最重要的事情。 Since iPod in hand in the returned goods cycle, why does not draw back it, waits small advantage, to be easier-to-use and have Mangomi that 2 compels the standard? 既然手里的ipod在退货周期内,为什么不退了它,去等更便宜、更好用、更有逼格的mango-me二？
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