RINAPE :: Volume #15

#1413: The Apple stock price crashes!

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A Li Mu's seemingly extremely arrogant frank talk, makes Jobs lose the energy and courage that continued to reprimand thoroughly. 李牧的一句看似狂妄的大实话,彻底让乔布斯失去了继续斥责的底气和勇气。 Sometimes the market like the battlefield, puts together the strategy, sometimes puts together the tactic, sometimes puts together the science and technology, sometimes puts together the luck, but sometimes, is the bloody spelling consumption. 商场如战场,有时候拼战略,有时候拼战术,有时候拼科技,有时候拼运气,但有些时候,就是血淋淋的拼消耗。 The only objective of battle of attrition, is consumes the opposite party to consume motionless, or consumes the dead opposite party directly. 消耗战的唯一宗旨,就是耗到对方耗不动,或者直接耗死对方为止。 Under the major premise of battle of attrition, the tactic and strategic too big opportunity, everyone has not put together the person and going all out purely, looked like Stalingrad Battle of World War II, after the fight started, both sides must put in the military continuously, has projected on the opposite party to put together the light, or spelled up. 在消耗战的大前提下,战术和战略都没有太大的用武之地,大家就纯粹的拼人、拼命,就像是二战时期的斯大林格勒会战,战斗打响之后,双方必须源源不断的投入兵力,一直打到对方拼光,或者自己拼光。 Under this war mode, Apple is not the Muye Science and Technology opponent, Li Mu can 2 in the loss Ten Million USD obviously on Mangomi, but Apple let alone loses money in the iPod business, even if little gains Ten Million USD, still suffices uncomfortably his, this battle of attrition, just about to starts, Apple has instigated. 在这种战争模式下,苹果显然不是牧野科技的对手,李牧可以在mango-me二身上亏损上千万美元,但苹果别说在ipod业务上亏损,就算是少赚一千万美元,也够他难受的了,这场消耗战,刚要打响,苹果就已经怂了。 Made the Li Mu's telephone call dejected, Jobs did not have in this early morning sleepiness. 颓然的挂了李牧的电话,乔布斯在这个凌晨睡意全无。 He does not dare to imagine after dawn, the Apple stock price will crash what appearance, after all YY tunes how awesome, it also can only bring the impact on the iTunes online music store business again temporarily, this business also was still in the hatching period to Apple, affecting too to be not big ; 他不敢想象天亮之后,苹果的股价会崩盘成什么样子,毕竟yytunes再怎么牛逼,它暂时还只能对itunes的线上音乐商店业务带来冲击,这块业务对苹果来说还尚处于孵化期,影响不算太大; However, the iPod business is Apple at present the mainstay of earning, almost all departments depend on the profit survival that it creates to revolve, now, Muye Science and Technology formally announces the Mangomi 2 selling prices, in addition that individuality price scaled height of burst to pinnacle mx858- Mango, iPod lost all competitiveness before the consumer all of a sudden. 但是,ipod业务是苹果目前营收的中流砥柱,几乎所有的部门都靠它创造的利润生存运转,现在,牧野科技正式公布了mango-me二的售价,再加上那个性价比高到极致的mx858-mango,ipod在消费者面前一下子失去了所有竞争力。 When this Apple godship has not stood erect, on iPod almost there is no halo Boss uff, a Muye Science and Technology bright blade, iPod must see the blood. 在这个苹果神格还没有竖立起来的时候,ipod身上几乎没有什么光环buff可言,牧野科技一亮刀,ipod就要见血。 Therefore, today the Apple stock price will certainly encounter the avalanche, in Jobs's eyes has been a foregone conclusion. 所以,今天苹果的股价一定会遭遇雪崩,在乔布斯眼中已成定局。 How after the stock price crashes, explained to the board of directors and investor, becomes issue that Jobs most is worried about at present. 如何在股价崩盘之后,跟董事会以及投资人解释,成了乔布斯眼下最担心的问题。 ...... …… 9.29 EST, the US stock market trading market trading window will soon open. 东部时间9.29分,美股交易市场交易窗口即将打开。 In just in the past two hours, the before plates of all financial programs, in the analysis, was stressing that Muye Science and Technology in Mangomi that 2 the weekend issues as well as that unthinkable pricing , the note, today's Apple stock is extremely not optimistic. 在刚过去的两个小时里,所有财经节目的盘前分析里,都在强调牧野科技在周末发布的mango-me二以及那匪夷所思的定价,同时也提醒投资者,今天的苹果股票极其不乐观。 The entire market write off Apple, no family property was favored Apple to be able from this crisis by the media to pass safely, even some media said that even if Apple places hopes in the US (America) government, is very difficult to get rid from this bad influence, after all Mangomi 2 had vacillated the iPod potential subscriber group instantaneously, moreover it will not have gone on the market in a short time officially, even if Apple sues Muye Science and Technology completely is not not possible. 整个市场都在唱衰苹果,没有一家财经媒体看好苹果能够从这场危机中平安度过,甚至有媒体称,苹果就算寄希望于美国政府,都很难从这种恶劣的影响中摆脱出来,毕竟mango-me二已经瞬间动摇了ipod的潜在用户群,而且它短时间内还不会正式上市,就算苹果状告牧野科技也完全不可能。 To bring a lawsuit to strive for the help of US (America) government, needs, when Mangomi 2 goes on the market in US (America), or has prepared to go on the market earnestly might be accepted, otherwise you sue a China enterprise in US (America) in the product of China issue, the US (America) government wants to help you be also helpless. 想打官司争取美国政府的帮忙,必须要等到mango-me二在美国上市,或者已经切实准备上市了才有可能被受理,否则你在美国状告一家华夏企业在华夏发布的产品,美国政府想帮你也无能为力。 This is damn place. 这才是最操蛋的地方。 If Mangomi 2 will go on the market in US (America) one month later officially, this month, the Apple stock price does not know that what will fall to go, only if can find the breakthrough in other call circuits, otherwise wants by to bring a lawsuit to recall the stock price with Muye Science and Technology purely, that may really be dream of a fool. 如果mango-me二会在一个月后正式在美国上市,这一个月的时间,苹果的股价不知道会跌成什么样去了,除非能在其他业务线上找到突破,否则想单纯靠跟牧野科技打官司来挽回股价,那可真是痴人说梦。 In the time before the two-hour plate, Apple repeatedly write off by the major media, this gives the psychology of market private investor, had the enormous impact. 在长达两个小时的盘前时间里,苹果反复被各大媒体唱衰,这给市场散户的心理,带来了极大的影响。 At this moment, in the trading market before the plate of NASDAQ, all investors and media is paying close attention to the stock price fluctuation of Apple, because of that weekend, Apple suffered the major attack from China Muye Science and Technology, this attack will bring the enormous influence on the Apple current iPod sales volume, the enormous degree affects the Apple Corporation future performance, therefore, investor to him. 此时此刻,在纳斯达克的盘前交易市场上,所有投资者以及媒体都在密切关注着苹果的股价波动,因为刚刚过去的那个周末,苹果遭受了来自华夏牧野科技的重大打击,这个打击会对苹果目前的ipod销量带来巨大影响,将极大程度上影响苹果公司未来的业绩,所以,投资者对他。 9:30, the selling price of Apple Corporation stock, from 7.36 USD, has dropped to 6.33 USD directly, the decline range achieved astonishingly 14, Apple goes on the market since last century to the present, has not met such terrifying one-day decline range! 9点30分,苹果公司股票的卖价,从7.36美元,直接跌至6.33美元,跌幅达到了惊人的14,苹果从上世纪上市以来到现在,还从来没有遇到过这么恐怖的单日跌幅！ However, this in the US stock market market, but also is not real slump, because in the US stock market market without circuit breaker establishment, the frigid stock even can a day fall 90, in 15 days purchases the iPod 3 users, may hold the purchase certificate, receives 10 to the retail shop, the room for profits had basically struck off about half, even so, after reducing prices iPod 3 in front of Mangomi 2, does not have the price competitiveness as before, but, reduced the disparity at least. 不过,这在美股市场里,还算不上真正的暴跌,因为在没有跌停板设置的美股市场,惨烈的个股甚至可以一天跌去90,十五天内购买ipod三的用户,可持购买凭证,到销售店领取十,利润空间基本上已经被砍去了近半,但即便如此,降价后的ipod三在mango-me二面前,也依旧没有价格竞争力,不过,起码把差距缩小了。 Jobs does not want to purchase the iPod 3 users to conduct the price difference to return, with his consistent attitude to the user, he disdains to cater to fondness of user, but pursues to leading of customers demand, overall said, he did not consider for the user, but is surrendering the user diligently, at this time, making him make the price difference to return such matter, in his opinion, was deviation in principle. 原本乔布斯并不想给已经购买了ipod三的用户进行差价返还,以他对用户的一贯态度,他不屑迎合用户的喜好,而是追求对用户需求的引领,整体上说,他一直都不是为用户考虑,而是在努力降服用户,这种时候,让他做差价返还这样的事情,在他看来,是一种原则上的背离。 But, the board of directors is determined to conduct the price difference to return, because they reduce prices 10 to iPod 3...... 可是,董事会执意要进行差价返还,因为他们对ipod三降价十…… To Apple Corporation, because of Muye Science and Technology, they in three trading days, the stock price from 8.68 USD, fell 6.19 USD, almost fell 30 ; Had to plan to purchase the iPod user to occupy 4, in other words, in the 20,000 person, 800 people had to plan to purchase iPod, because of the Mangomi 2 issues, in these 800 people had 776 people to give up purchasing iPod, can see from this findings, Mangomi 2 pairs of iPod the impact, was not huge, but was destructive. 对苹果公司来说,因为牧野科技,他们在三个交易日中,股价从8.68美元,一路跌到了6.19美元,几乎跌去了30;原本有计划购买ipod的用户占到了四,也就是说,两万人中,有800人原本有计划购买ipod,但因为mango-me二的发布,这800人里面有776人放弃了购买ipod,从这个调查结果上可以看出,mango-me二对ipod的冲击,不是巨大的,而是毁灭性的。 But this has not calculated. 而这还不算完。 After Apple makes the announcement, they issued a new questionnaire, this questionnaire closure ended, altogether received 12000 results. 当苹果发布公告之后,他们又发布了一个新的调查问卷,这个调查问卷截止结束,一共收到了12000份结果。 In this, had to plan to purchase the iPod user to occupy 3.7 is quite approaches, but in Apple announced that iPod 3 reduces prices 10. 这里面,原本有计划购买ipod的用户占到了3.7比较接近,但在苹果宣布ipod三降价十。 This also proved that over ten that Apple announced were interested in purchasing the iPod user, even if announced in Apple reduces prices 10, compared Mangomi 2 still there is no performance-to-price ratio, because of even so, its selling price was much higher compared with Mangomi of co-content 2, even the ratio provided Mangomi of mx858- Mango earphone 2 also high many , the mx858- Mango performance-to-price ratio was high, buys this edition, from the actual outlay, can save almost 40 USD. 这也证明了,苹果公布的十以上原本有兴趣购买ipod的用户,即便在苹果宣布降价十,相比mango-me二也没有任何性价比可言,因为即便如此,它的售价还是比同容量的mango-me二高出不少,甚至比配备了mx858-mango耳机的mango-me二也还是高了不少,要知道,mx858-mango的性价比非常高,买这个版本,从实际支出来说,能多省下差不多40美元。 In addition, many degree of polymerization very high replies, for example: 除此之外,还有许多重合度很高的回答,例如: Many people thought that the Mangomi 2 designs be more attractive than iPod, are cooler than the iPod fashion and iPod ; 很多人觉得mango-me二的设计要比ipod好看、比ipod时尚、比ipod更酷; Many people felt, YY tunes was much easier-to-use than iTunes, YY tunes gathered particularly the music public relations function, enabling the users in the world to delay a music community based on the music that liked together, therefore everyone anticipated YY tunes and Mangomi 2 combination experience, rather than obsolete experience of iTunes + iPod...... 还有很多人觉得,yytunes比itunes要好用得多,尤其是yytunes集合了音乐社交功能,让全世界的用户都可以基于共同喜好的音乐延展出一个音乐社区,所以大家更期待yytunes和mango-me二的组合体验,而不是itunes+ipod的陈旧体验…… This news, the Apple stock price slides again, the little confidence that the investor just looked for also by unravelling that this news strokes. 这个新闻一出,苹果股价再次下滑,投资者刚刚找回来的一点点信心也都被这则新闻击打的灰飞烟灭。 The stock price falls again, suddenly had let slip 6.2 USD important passes, subsequently brokethrough 6.1 USD important passes, the entire market is fearful and apprehensive, does not know before closing, whether Apple can defend the critical junctions of 6 USD, if this important pass falls into enemy hands, that perhaps will be a flowing performance...... 股价再跌,眨眼间就已经失手了6.2美元的关口,继而又突破了6.1美元的关口,整个市场心惊肉跳,不知道在收盘之前,苹果能否守住六美元的大关,如果这个关口失守,那恐怕又将是一场一泻千里的表演…… The Apple shareholder, and securities trader is also recalling the stock price as far as possible, they are the holders of massive Apple stock, no one hopes in a complete mess that oneself owe, saves the stock price as far as possible, could attract these to anticipate that the ultra low private investor takes over a business, subsequently obtains a bigger fund to converge. 苹果的股东,以及券商也在尽量挽回股价,他们都是大量苹果股票的持有者,谁也不希望自己亏的一塌糊涂,尽量挽救一下股价,或许能够吸引那些期待超低的散户接盘,继而得到更大的资金汇入。 But, no one has thought, in the Apple stock price at crucial moment that 6.02-6.03 USD fluctuates, because today the Apple stock price drops sharply, but Microsoft that oneself stock rises sharply, actually made an earth-shaking announcement suddenly to the outside! 可是,谁都没有想到,就在苹果股价在6.02-6.03美元之间波动的关键时候,今天因为苹果股价大跌,而自身股票大涨的微软,却忽然对外发布了一则惊天动地的公告！
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