RINAPE :: Volume #15

#1411: Moved killed the heart

LNMTL needs user funding to survive Read More

Sennheiser's attitude almost makes Li Mu impeccable, Mill oneself all thoughts unretentive demonstrations, summarizing was In short: So long as you are willing to lead me to play, how you want my me. 森海塞尔的态度几乎让李牧无可挑剔,穆勒把自己所有的心思都毫无保留的展示了出来,总结下来就是一句话:只要你愿意带我玩,你要我怎样我都可以。 Li Mu the partner who likes understanding what has to be done like this, can see clearly anything to oneself advantageously, then spares nothing also to successfully board, does not have enterprise person in charge of package like some brains, is you wants to enjoy his food to eat obviously, he must you tell that which dietary restrictions he has, clarified to the face does not want, to tread the nose upper eyelid. 李牧最喜欢这样识时务的合作伙伴,能够一眼看清什么对自己最有利,然后不惜一切代价也要成功上车,不像一些脑子有包的企业负责人,明明是你想赏他一口饭吃,他还要跟你说他都有哪些忌口,摆明的给脸不要,蹬鼻子上脸。 However, Li Mu has not decided immediately with Sennheiser cooperates, after all this team goes to Germany, not only made an appointment with Sennheiser, but also made an appointment with the Vitor Baia power, according to the Business etiquette, must discuss after both sides, makes the next decision again. 不过,李牧也并没有立刻拍板与森海塞尔合作,毕竟这次团队去德国,不但约见了森海塞尔,还约见了拜亚动力,按照商务礼仪,也必须跟两方都谈过之后,再做下一步决定。 Therefore, Li Mu to Mill's answer is, after waiting for the team and Vitor Baia power has met, which side oneself the cautious decision with cooperate. 所以,李牧给穆勒的答复是,等团队与拜亚动力见过面之后,自己再慎重决定到底与哪方合作。 Mill naturally knows Li Mu not possibly, in has only chatted after oneself, direct under decided that therefore he said: „Chief Li, I believe that Sennheiser will certainly not disappoint you, we sincerely are anticipating and your cooperation!” 穆勒自然知道李牧不可能在只跟自己聊过之后,就直接下决定,于是他说:“李总,我相信森海塞尔一定不会让您失望,我们衷心期待着与您的合作！” ...... …… Sennheiser's headquarters in Hanover, the headquarters of Vitor Baia power in Heilbronn, two places are separated by more than 400 kilometers, the team finished after Sennheiser's negotiations, then nonstop flies Stuttgart from Hanover, then rides in a carriage to go to Vitor Baia Power Headquarters in Stuttgart. 森海塞尔的总部在汉诺威,拜亚动力的总部在海尔布隆,两地相隔四百多公里,团队结束了与森海塞尔的谈判之后,便马不停蹄的从汉诺威飞斯图加特,然后在斯图加特乘车前往拜亚动力总部。 The high level of Vitor Baia power to the cooperation of Muye Science and Technology also attaches great importance, but spares nothing also to with the attitude that Muye Science and Technology cooperates compare compared to the Sennheiser high-level that type, the attitude outline of Vitor Baia power reveals the reason and calmness. 拜亚动力的高层对牧野科技的合作也非常重视,不过相对于森海塞尔高层那种不惜一切代价也要跟牧野科技合作的态度相比,拜亚动力的态度要略显理智和冷静。 A comparison in the Li Mu eye, then thought that Sennheiser is most appropriate, Sennheiser displays looks like «Food God» in Tang ox, to the Muye Science and Technology like this giant enterprise, side need has this attitude little brother, can some day make a false countercharge as for such little brother, actually does not exist, the Muye Science and Technology mass big is impossible to shake its foundation to any little brothers, but its strength, actually destroys any little brother of defecting sufficiently. 在李牧眼里一比较,便觉得还是森海塞尔最合适,森海塞尔表现的就像是《食神》里的唐牛,对牧野科技这样的巨型企业来说,身边需要的就是拥有这种态度的小弟,至于这样的小弟会不会有朝一日反咬一口,其实是不存在的,牧野科技的体量已经大到任何小弟都不可能撼动它的根基,而它的实力,却足以将任何反水的小弟摧毁。 After the team and Vitor Baia power finish talking, then starts to return to Hanover immediately, then started the second round of discussion with Sennheiser, this discussion, directly entered the reality to hold the relevant detail confirmation of stage. 团队与拜亚动力谈完之后,紧接着便立刻启程返回汉诺威,然后与森海塞尔开启了第二轮商谈,这一次商谈,直接进入了实操阶段的相关细节确认。 Sennheiser draws up with the earphone prototype that Muye Science and Technology cooperates, is Sennheiser in a Flat Head Earplugs domain model of times flagship product, 858. 森海塞尔拟定拿出来与牧野科技合作的耳机原型,是森海塞尔在平头耳塞领域的一款次旗舰产品,858。 At present, Sennheiser's medium high-end earphone model, mostly is ear shield and hearing type, Sennheiser also hopes cooperates with Li Mu with ear shield or some hearing -type model of product, but Li Mu persisted in choosing Flat Head Earplugs. 目前,森海塞尔的中高端耳机型号,多半是耳罩式以及入耳式,原本森海塞尔也希望拿耳罩式或者入耳式的某款产品跟李牧合作,但李牧还是坚持选择了平头耳塞。 Reason that chooses Flat Head Earplugs , because wearing of this type of earphone is most comfortable, moreover is the people acceptance highest earphone. 之所以选择平头耳塞,是因为这种耳机的佩戴最为舒适,而且也是民众接受度最高的耳机。 Over-Ear Headphones has a fever relatively, but wears the cost is very high, the time long is not the headache is the ear pain, the day heat wears is less comfortable, moreover carries inconveniently, is really not suitable serves as to match the player with machine the earphone . Moreover, before the Li Mu rebirth, he had not heard which model of music player or the cell phone, leave the plant with Over-Ear Headphones, the light is the packing space cannot bear. 耳罩式耳机相对更发烧,但佩戴成本也很高,时间久了不是头痛就是耳朵痛,天热佩戴更加不舒适,而且携带不便,实在不适合用作搭配播放器的配机耳机,而且,一直到李牧重生之前,他也没听说过哪款音乐播放器或者手机,出厂配耳罩式耳机的,光是包装空间也受不了。 As for Earbuds, the although acoustic fidelity is better, gradually will become the mainstream of facile earphone, but now is not very popular, most earphone users use Earbuds from the beginning time, has very big uncomfortableness, the receptivity of this type of earphone, the far inferior flat head earphone, because in user's eyes, the flat head earphone is the earphone type that most does not need to adapt, it is earphone appearance until now. 至于入耳式耳机,虽然音质更好,逐渐会成为轻便耳机的主流,但现在还不够普及,大部分的耳机用户一开始用入耳式耳机的时候,都有很大的不适感,这种耳机的接受程度,远不及平头耳机,因为在用户眼里,平头耳机才是最不需要适应的耳机种类,它才是耳机一直以来的样子。 Apple ear PDF S used so many years not to change in own product line, has the reason, Apple definitely also knows that the hearing -type earphone acoustic fidelity was better, but he was clearer, if changed to the hearing type ear PDF S, that tried to please some users, most users repelled inevitably, therefore with its this, might as well be all the people the earphone that was easy to accept more appropriate. 苹果一款earpds在自己的产品线里用了那么多年都没改,不是没有理由的,苹果肯定也知道入耳式的耳机音质更好,但他更清楚,如果把earpds改成入耳式,那只是取悦了少部分用户,大部分用户必然排斥,所以与其这样,不如做一款全民都更容易接受的耳机更合适。 Sennheiser's times flagship Flat Head Earplugs, in the international the selling price of majority of countries and area in 0 USD about, will be higher in the China selling price, equivalent to about 80 USD, the overall quality of this model of earphone also pass through, in this price, by the consumer is thought is a performance-to-price ratio highest model of product, approval of mid-level market is high. 森海塞尔的这款次旗舰平头耳塞,在国际大部分国家与地区的售价都在0美元左右,在华夏的售价还会更高一些,折合下来将近80美元,这款耳机的整体品质也非常过关,在这个价位上,被消费者认为是性价比最高的一款产品,中端市场的认可度非常高。 As for the producing goods cost of this model of earphone, Muye Science and Technology and Sennheiser have reached the agreement, the Muye Science and Technology purchase price is 5 USD, the taxes and fees and logistics undertakes by Muye Science and Technology, normally, the Sennheiser 858 ex-factory prices in 20 USD about, the although profit had a big loss, but also has certain room for profits as before, but Sennheiser cares, is not this profit, but cooperates after Muye Science and Technology, to brand huge pull-up. 至于这款耳机的出货成本,牧野科技与森海塞尔已经达成共识,牧野科技的采购价为五美元,税费、物流由牧野科技承担,正常情况下,森海塞尔858的出厂价在20美元左右,虽然利润有了不小的损失,但依旧还有一定的利润空间,而森海塞尔更在乎的,不是这点利润,而是与牧野科技合作之后,对品牌的巨大拉升。 Li Mu although does not understand 858 this model of earphones, but since is undergoes the market to test, the overall performance naturally does not need to be worried, but, regarding the contour of earphone, Li Mu set several requests. 李牧虽然不了解858这款耳机,但既然是经受住市场考验的,整体表现自然不用担心,不过,对于耳机的外形,李牧提出了几点要求。 First, cannot be the black, but must use the upscale white + to match colors light grey ; 第一,不能是黑色,而是要采用高档的白色+淡灰配色; Second, the line control machine must reduce to reduce as far as possible again, do not make into a gigantic circular cylinder, but should design a as far as possible small flat body ; 第二,线控器要尽可能缩小缩小再缩小,不要弄成一个硕大的圆柱体,而是应该设计成一个尽可能小的扁平体; Third, must have the succinct neat and economical space packing box, the packing box must abandon the plastic sucking style that Sennheiser most products use, the Li Mu's request is to design a potted molded case of flat cube, the front cover is transparent, about the earphone and line control machine must present in transparent plastic cover within/inner, the earphone line uses the form plate of hidden in the box all around. 第三,一定要有简洁清爽并且节省空间的包装盒,包装盒要摒弃森海塞尔多数产品采用的吸塑风格,李牧的要求是设计一款扁正方体的塑料盒,前盖透明,左右耳机以及线控器要呈现在透明塑料盖内,耳机线采用隐藏的形式盘在盒内四周。 To put it bluntly, completely takes the later generation Apple ear PDF S style route. 说白了,就是完全走后世苹果earpds的风格路线。 As for lg, Li Mu request while reducing Sennheiser lg, increases the ang lg , lg main demonstration region back of the earphone, as well as around plug. 至于lg,李牧要求在缩小森海塞尔lg的同时,增加ang的lg,lg主要的展示区域在耳机背部,以及插头周围。 Besides lg, Li Mu also requests the model of this model of earphone to name as 858-ang, on the one hand ensure the consumer knows this earphone besides the contour, just like 858, on the other hand must enable consumer one eyes to see, this is ang and sennheiser joint writer's or artist's signature. 除了lg之外,李牧还要求这款耳机的型号命名为858-ang,一方面保证消费者知道这条耳机除了外形之外,与858一样,另一方面也要让消费者一眼就能看出,这是ang与sennheiser的联名款。 When talks about the specific cooperation item, Mill through the conference call, had a request to Li Mu, said: „Chief Li, I hope that you can allow Sennheiser to sell this model of jointly earphone alone outward, if you agreed, we will enhance it in the end market compared to the ordinary 858 selling prices, this can also make the consumer clearer the real value of this model of earphone.” 在谈及具体合作事项的时候,穆勒通过视频会议,对李牧提出一个请求,道:“李总,我希望您能够允许森海塞尔单独对外销售这款联名耳机,如果您同意,我们会在终端市场提高它相对于普通858的售价,这样也能让消费者更清楚这款耳机的实际价值。” Li Mu slightly pondered over, then nod of approval. 李牧略一思忖,便认同的点了点头。 Let the consumer know that this earphone real value the method has, it cooperates to have custom-made with Sennheiser for example, and derives in 858 foundations, but most users possibly do not understand 858, cannot determine that this has custom-made the earphone with 858 to have the big difference in the technical point, with its this, makes Sennheiser also sell would rather during the same period outward, if 858 normal pricing are 0 USD about, that decides making lithograph plates 858-ang to sell 70 USD, as the matter stands, 858-ang real value also on having really manifestation. 让消费者知道这款耳机实际价值的方法有很多,例如说它是与森海塞尔合作定制,并且是在858基础上来衍生的,但大部分用户可能不了解858,也不能确定这款定制耳机在技术层面到底与858有多大的区别,与其这样,倒不如让森海塞尔同时期也对外发售,如果858正常定价是0美元左右,那定制版的858-ang就卖70美元,这样一来,858-ang的实际价值也就有了实在的体现。 As the matter stands, the earphone of 858-ang this model, when matches the ang-e 2 sale, can increase the selling point that can pack to ang-e 2 in earphone, for example Sennheiser in the popularity of earphone domain, for example 858-ang used 858 acoustical design plans, simultaneously conducted the brand-new exterior design, moreover in ang-e 2, the performance-to-price ratio of this model of earphone is high, subsequently makes the entire ang-e 2 performance-to-price ratio promote rapidly. 这样一来,858-ang这个型号的耳机,在搭配ang-e2销售的时候,就能给ang-e2在耳机方面增加很多可以包装的卖点,例如森海塞尔在耳机领域的知名度,例如858-ang采用了858的声学设计方案,同时又进行了全新的外观设计,而且在ang-e2里,这款耳机的性价比非常高,继而让整个ang-e2的性价比都迅速提升。 ...... …… When Muye Science and Technology and Sennheiser achieve about the 858-ang cooperation officially, Muye Science and Technology is update ang-e has custom-made the news of earphone to start to disappear without a trace in the earphone industry. 当牧野科技与森海塞尔正式达成关于858-ang合作的时候,牧野科技为新版ang-e定制耳机的消息在耳机行业开始不胫而走。 If this news first starts to disseminate from the internet circle, that is Muye Science and Technology staff outward divulging possibility first-year university student some, if this news is first starts to disseminate from the earphone industry, that without a doubt, the source of information transmit stems certainly from Sennheiser, or is the Vitor Baia power. 如果这个消息先从互联网圈开始传播,那是牧野科技的员工对外泄露的可能性更大一些,如果这个消息是先从耳机行业开始传播,那毫无疑问,消息传递的源头一定出自森海塞尔,或者是拜亚动力。 However Li Mu has no interest in investigate that which family/home from these two enterprises the news disclosed that because to him, has not prepared to hide this news from the start, this matter passed on not to have the fault to Muye Science and Technology, if can disseminate was broader, will also make the consumer anticipate to ang-e 2, a better point was, after such news disseminated, can have certain impact on i PDF potential subscribers, can about their judgments, and part transformation will become in the future the ang-e 2 user. 不过李牧无心去追究消息到底是从这两家企业的哪一家里走漏的,因为对他来说,压根就没准备隐藏这个消息,这件事传出去对牧野科技没有坏处,如果能传播的更广一些,还会让消费者对ang-e2更加期待,更好的一点是,这样的消息传播出去之后,能够对ipd的潜在用户带来一定的影响,会左右他们的判断,并且将其中一部分转化成为将来ang-e2的用户。 This seemed three stars to have model of a cell phone that newly supported the p3 broadcast, but Sony Ericsson announces to the public will soon introduce a model of music cell phone, this model of cell phone not only had the three-dimensional speaker, but also matched the audio coding technology of Sony, the acoustic fidelity compared other cell phones to have the huge promotion, once the potential subscribers of three stars received such message, purchased the three stars cell phone ** certainly will be affected. 这就好像三星新出了一款支持p3播放的手机,而索尼爱立信对外宣布即将推出一款音乐手机,这款手机不但拥有立体扬声器,还搭配了索尼的音频解码技术,音质相比其他手机有了巨大的提升,一旦三星的潜在用户收到这样的消息,购买三星手机的**一定会受到影响。 If he were asking at heart own: I am the present buy three stars, waits to buy a musicality better Sony Ericsson? This was the success of Sony Ericsson. 如果他在心里问自己一句:我是现在买三星,还是等等买音乐性更好的索尼爱立信？这就是索尼爱立信的成功了。 If can let purchase the user of three stars cell phone to sigh at heart: Why don't I wait to buy Sony Ericsson? Really regretted! This is a Sony Ericsson bigger success. 如果能让已经购买了三星手机的用户在心里感叹:我为什么不等等买索尼爱立信呢？真是后悔死了！这就是索尼爱立信更大的成功。 The sustenance of Li Mu to ang-e 2 is also so, Li Mu hopes that it after unifying so many advantages, can let prepare to purchase i PDF users to cancel the purchase thought temporarily, then decided after waiting for ang-e 2 to go on the market, makes the decision ; Hopes that it can let buy the user regrets of i PDF extremely. 李牧对ang-e2的寄托也是如此,李牧希望它在结合了这么多的优势之后,能让准备购买ipd用户暂时打消购买念头,然后决定等一等ang-e2上市之后再做决定;更希望它能让已经买了ipd的用户后悔万分。 Muye Science and Technology and Sennheiser's cooperation first disseminates in the earphone domain, then proliferated the internet industry, to the earphone industry, Muye Science and Technology and Sennheiser's cooperation to them was a sad news, but to the internet industry, this was more like a new teaching curriculum, their didn't expect, a Muye Science and Technology such internet enterprise, can actually carry out in -depth cooperation with the hardware company of non- IT industry on own initiative, moreover this situation made although just to achieve, but with the vision of internet person, Muye Science and Technology, absolutely was exquisite incomparable . Moreover the pointedness was extremely strong. 牧野科技与森海塞尔的合作先是在耳机领域传播开来,然后紧接着就扩散到了互联网行业,对耳机行业来说,牧野科技与森海塞尔的合作对他们而言是一个噩耗,但对互联网行业来说,这更像是一堂新鲜的教学课程,他们没想到,牧野科技这样一家互联网企业,竟然能够主动与非it行业的硬件公司进行深度合作,而且这场合作虽然才刚刚达成,但以互联网人的眼光来看,牧野科技的这一手,绝对是精妙无比,而且针对性极强。 Muye Science and Technology does that those who aim is , a little internet people of brain know slightly, certainly is Apple i PDF. 牧野科技这么做,针对的是谁,稍微有点脑子的互联网人都知道,一定是苹果ipd。 Online of recombination YY tunes, as well as after getting online , the user big approval , Li Mu this set of cocktail of moves, was moves certainly to Apple certainly as we all know killed the heart! 再结合yytunes的上线,以及上线后用户绝大的认可,所有人都知道,李牧这套组合拳,一定是对苹果动了杀心！
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