RINAPE :: Volume #15

#1408: YYtunes, the new escort ship launches!


LNMTL needs user funding to survive Read More

Li Mu although in has developed an international super enterprise Muye Science and Technology diligently, but that mainly in the pattern as well as strategic, makes concrete to the tactic in time, Li Mu's concept relative narrow, for example nowadays Muye Science and Technology highly secret project, under Li Mu's incites, the core R & D team basically is the China person, if at least also Chinese descendant, otherwise technology even again strong, is unable to touch the core level of project. 李牧虽然一直在努力将牧野科技发展成一个国际化的超级企业,但那主要是在格局以及战略方面,具体到战术上的时候,李牧的观念还是相对“狭隘”了一些,例如现如今牧野科技高度机密的项目,在李牧的授意下,核心研发团队基本上全是华夏人,至少也要是华裔,否则技术就算再强,也无法触及到项目的核心层。 Reason that does that is because Muye Science and Technology has widened the gap with the China internet enterprise nowadays, did not fear that the China internet enterprise curve passes another vehicle, but relative Western Enterprise, the Silicon Valley enterprise, his lead is quite particularly weak, majority leads the opponent in the product consciousness level, but in the technical point, Muye Science and Technology also has many insufficiency and soft ribs. 之所以这么做,是因为牧野科技现如今已经与华夏互联网企业拉大了差距,不怕华夏互联网企业弯道超车,但是相对西方企业,尤其是硅谷企业来说,他的领先优势比较薄弱,大部分是在产品意识层面领先对手,但在技术层面,牧野科技还有许多的不足与软肋。 In this case, must double pays great attention to the protection to important product core logic, once otherwise divulged own core method, these research and development strength extremely strong enterprises have the possibility to catch up very much rapidly. 在这种情况下,更要加倍注重对重要产品核心逻辑的保护,否则一旦泄露了自己的核心“玩法”,那些研发实力极强的企业就很有可能飞速赶上。 In the product consciousness and social service and price attack, Muye Science and Technology has the absolute advantage, however in technical support, Muye Science and Technology be weaker than a big truncation Apple, the latter is one can research and develop Operating System and expert of complete machine computer after all independently, technological strength, makes Muye Science and Technology be able not hold a candle sufficiently. 在产品意识以及社交服务、价格打击方面,牧野科技有绝对的优势,但是在技术支撑方面,牧野科技要比苹果弱了一大截,后者毕竟是一个能够独立研发操作系统以及整机电脑的大拿,技术储备之强,足以让牧野科技望尘莫及。 Because was weaker than much Apple in the technological strength and R & D capability, Li Mu requests the Muye Science and Technology R & D team to the project conduct the strict security, good to be caught off guard to the opponent, and enlarges distance and difficulty that the opposite party pursues. 正因为在技术储备以及研发能力上比苹果弱了不少,李牧才要求牧野科技的研发团队必须对项目进行严格保密,好给对手一个措手不及,并且拉大对方追赶的距离与难度。 Because Apple did not have to regard as the competitor of present stage key attention Muye Science and Technology truly, therefore their relevant action to the Muye Science and Technology grasps as well as prepares deficient, now, YY tne will soon get online, mang-me 2 starts the mass production, was equal to that Muye Science and Technology revealed the fang to Apple instantaneously, and prepared preying. 由于苹果一直没有真正将牧野科技视为现阶段重点关注的竞争对手,所以他们对牧野科技的相关动作缺乏掌握以及准备,现在,yytne即将上线,mang-me2开始量产,等于是牧野科技瞬间向苹果亮出了獠牙,并且做好了搏杀的准备。 Jobs never to today's such mind/square inch chaos, because makes war facing Li Mu's comprehensively, the strength that he cannot resist on hand, does not have at least at present, this also means, Apple must brace oneself to shoulder the impact that Muye Science and Technology launches, regardless of strength of this impact strong, Apple must halt at risk of life, otherwise, i PDF as well as itne business, once were destroyed, entire Apple will degenerate into a heavy load truck that does not have the POL supply, result frigid, Jobs does not dare to ponder. 乔布斯从未向今天这样方寸大乱,因为面对李牧的全面开战,他手头根本就没有能够抵挡的力量,起码眼下还没有,这也就意味着,苹果必须硬着头皮去扛牧野科技发起的冲击,无论这股冲击的力量有多强,苹果都要拼死站住,否则,ipd以及itne的业务一旦被摧毁,整个苹果就会沦为一台没有油料供应的重载卡车,结局会有多惨烈,乔布斯不敢细想。 ...... …… In the entire world Internet users, as well as under the attention of internet jobholders, Muye Science and Technology on May 21 in this special day, globally got online slightly obviously officially YY tne that has the subversive significance. 在全世界网民,以及互联网从业人员的关注下,牧野科技在5月21号这个稍显特殊的日子里,正式在全球范围内上线了具有颠覆性意义的yytne。 The Internet users as well as YY in users all countries in the world can the direct download(ing) YY tne client side, but user after renewing most update YY, will discover that on YY presented triangle broadcast size lg that is constituted by the tricolor lines, this is YY tne lg, is quick start of YY tne on YY. 全球各国的网民以及yy用户都可以直接下载yytne的客户端,而用户在更新了最新版yy之后,会发现yy上面出现了一个由三色线条构成的三角播放器形lg,这就是yytne的lg,也是yytne在yy上的快捷启动项。 Propaganda of YY to YY tne, gave its core value as well as lgan to this model of software: With the music, making the world be linked to each other. yyyytne的宣传上,给这款软件赋予了它的核心价值观以及lgan:用音乐,让世界连在一起。 This lgan ten characters, but fully showed the YY tne pattern, this is not a simple music player, this, is one can the entire world be linked to each other music world! Is one subverts the online music domain new product sufficiently! 这句lgan不过十个字,但充分彰显了yytne的格局,这不是一个简单的音乐播放器,这,是一个能把全世界连在一起的音乐世界!是一个足以颠覆线上音乐领域的新产品! YY in the world billions of users, surpassed the 50 million person download(ing) to experience YY tne immediately, in their eyes, Muye Science and Technology was a subversive enterprise, it always to world ejection dumbfounded good product, even a model of music software, YY users as well as fans still impatient wants to look, what flower a model of music software Muye Science and Technology will play. yy在全世界数以亿计的用户中,有超过五千万人在第一时间下载体验了yytne,在他们眼里,牧野科技一直是一个颠覆性的企业,它总是会向世界抛出让人目瞪口呆的好产品,即便是一款音乐软件,yy的用户以及粉丝们也迫不及待的想看一看,牧野科技会把一款音乐软件玩出什么样的花来。 In order to guarantee the user has enough opportunity understanding this model of software, YY tne in the first month of online, globally provides the online audition business free, Li Mu is this month of free period, Li Mu has not forced the record company to coordinate with the domineering of even Taiwan, but gave all signing the record companies to pay the copyright subsidies of several million USD for this reason additionally. 为了确保用户有足够的机会了解这款软件,yytne在上线的第一个月里,在全球范围内免费提供在线试听业务,李牧为这一个月的免费期,李牧没有用平台方的强势去迫使唱片公司配合,而是为此给所有签约的唱片公司额外支付了数百万美元的版权补贴。 When user download(ing) and opens YY tne, they as if discovered the new continent is ordinary, in their internet professions, they have not seen such attractive product interface, the YY tne home page, in the form of irregular square shape module inter-combination, was demonstrating respectively the different singers, special editions and topic, and music style, has the wide high 1 : 1 and 2 : 2 square demonstration special edition, has the wide high 3 : 1 wheel to broadcast Boss anner to demonstrate that the popular singer and topic, have the wide high 1 : 2 vertical shape demonstration demonstration popular singer and topic, the although shape are many, but splices obviously is not disorderly. 当用户下载并打开yytne的时候,他们仿佛发现了新大陆一般,在他们的互联网生涯里,他们还从来没有看到过这么漂亮的产品界面,yytne的首页,以不规则方形模块互相组合的形式,分别展示着不同的歌手、专辑、专题,以及音乐风格,有宽高1:1、2:2的正方形展示专辑,有宽高3:1的轮播banner展示热门歌手及专题,有宽高1:2的竖形展示位展示热门歌手和专题,虽然形状很多,但拼接起来却丝毫不显凌乱。 This design style fused late itne as well as ind10 starts the menu characteristics, the exhibition position of key prominent modulation, most demonstration area gave the picture, only then a few left the writing, the gorgeous color and visual effect, making everyone at present one bright. 这种设计风格是融合了后期itne以及ind10开始菜单的特色,重点突出模块化的图片展示位,绝大多数的展示面积都给了图片,只有少数留给了文字,绚丽的色彩以及视觉效果,让所有人眼前一亮。 Jobs has a dream cannot think, Muye Science and Technology this super very dazzles, and filled the product page of future feeling, with the design element, really has half to come from many years later Apple. 乔布斯做梦也想不到,牧野科技这个超级酷炫,并且充满了未来感的产品页面,采用的设计元素,竟然有一半来自多年后的苹果 The creative design personnel of all internet industries, after seeing such page design, feels to feel inferior, this feeling, the direct-viewing point said, was equal to came from the 15 years later super concept cars one, places in front of the present automobile designer , not only this to of the impact of visual effect the automobile designer brings immediately, what are more, the skip-generation feeling of that design language and design concept, to the technical personnel, is not the disparity that they most fear, but is the generation gap. 所有互联网行业的美工设计人员,在看到这样的页面设计之后,都感觉到自惭形秽,这种感觉,直观点说,等于把一辆来自15年后的超级概念车,放在现在的汽车设计师面前,这对当下汽车设计师带来的不只是视觉效果的冲击,更多的是,那种设计语言与设计概念的隔代感,对技术人员来说,他们最怕的不是差距,而是代差。 To user, YY tne to the pleasant surprise that they bring not only by far advanced of design language, after they use YY log in, YY tne springs a tag library with the design temperate floating window to them immediately, this tag library by the music style division, is roughly divided: Popular and classical, electrons, rock and rolls, rap, England, knights, villages, the blue accents as well as other these 10 categories, the user only needs the music style that clicks on itself to like then to click on the determination then. 对用户来说,yytne给他们带来的惊喜远远不只是设计语言的先进,当他们使用yy登陆之后,yytne立刻用设计温和的浮窗给他们弹出了一个标签库,这个标签库是以音乐风格划分的,大体分为:流行、古典、电子、摇滚、说唱、英伦、爵士、乡村、蓝调以及其他这十个大类,用户只需要点击自己喜欢的音乐风格然后点击确定即可。 Besides the label option, the user can also click to jump over directly, moreover YY tne jump option is striking, reduces with every effort hits label to the difficulty that the user brings. 除了标签选项之外,用户也可以直接点击跳过,而且yytne的“跳过”选项非常醒目,尽最大可能降低“打标签”给用户带来的困扰。 Because interface designs in a friendly way, the user hits the proportion of label to be high, over 90% users, after log in according to oneself to fondness of music, conducted the choice of label, when they have chosen the label, then after clicking determined, YY tne gave them a huge pleasant surprise. 由于界面设计友好,用户打标签的比例非常高,90%以上的用户,都在登陆之后根据自己对音乐的喜好,进行了标签的选择,而当他们选择过标签,然后点击确定之后,yytne又给了他们一个巨大的惊喜。 In YY tne back-end logic, has hit the user of label, so long as the click determined, the home page of software conducts the naked eye obvious reset immediately, the visual effect of this reset is: The pictures of all modules conducted from left to right fuzzily, later will have been blurred by white ray picture washing off, following, is the new home page after reset. yytne的后台逻辑里,打过标签的用户,只要点击确定,软件的首页立刻进行肉眼可见的重置,这种重置的视觉效果是:原本所有模块的画面都由左向右进行模糊,随后由一道白色光线将模糊过的画面“洗掉”,随之而来的,是重置后的新首页。 The new home page will not revise module's layout, but in the content to module will make the radical revision, but the logic of revision bases on the label that user hits, as well as their languages. 新的首页并不会对模块本身的布局进行修改,但会对模块中的内容进行彻底修改,而修改的逻辑就是基于用户自己打的标签,以及他们的语言版本。 If a US (America) user of use English edition chose popular, rock and rolls as well as blue accent these three classification labels, then the backstage immediately comes out in popular, rock and rolls, blue accent these three domain hottest singers, special editions and single melody English domain, and will occupy 60% demonstration positions ; 如果一个使用英文版的美国用户选择了流行、摇滚以及蓝调这三个分类标签,那么后台会立刻将英语领域在流行、摇滚、蓝调这三个领域最火的歌手、专辑以及单曲调出来,并占据60%的展示位; But another 40% demonstration positions, 10% are used to demonstrate content that the YY tne official hope promotes ; 10% are used to demonstrate the popularity, rock and roll , the blue accent singer and song non- department of English ; 10% are used to demonstrate that other users do not have in the classification of choice the most popular singer and song, 10% are used to demonstrate the good friend trend. 而另外40%的展示位,有10%用来展示yytne官方希望推广的内容;10%用来展示非英语系的流行、摇滚、蓝调歌手与歌曲;10%用来展示其他用户没有选择的分类中最受欢迎的歌手与歌曲,还有10%则用来显示好友动态。 Because YY tne just now gets online now, therefore in the good friend trend will not demonstrate the person who the good friend who user or he pays attention to is listening to anything, but the accent will take his good friend list, the wheel broadcasts the demonstration: Your good friend xx also joined YY tne. 由于yytne现在才刚上线,所以好友动态里不会展示用户的好友或者他关注的人在听什么,而是会调取他的好友列表,轮播展示:您的好友xx也加入了yytne。 Generally speaking, YY tne after the user designates the label, completely according to user to the attribute that oneself define, comes to produce one to belong for him his is in sole possession of the home page, this to user, is really friendly to exceeds the anticipation greatly, which software never has, can like YY tne, such being used to the user. 总体来说,yytne会在用户选定标签之后,完全根据用户自己给自己定义的属性,来为他生成一个属于他的独有首页,这个对用户来说,实在是友好到大大超出预期,还从来没有哪个软件,能够像yytne一样,这么“惯”着用户。 Besides the home page, the YY tne also four second-level pages, respectively are the classified page, the rank page, individual page and dynamic page. 除了首页之外,yytne还有四个二级页面,分别是分类页面、排行页面、个人页面以及动态页面。 Classifies in the page, the user can act according to ten big music types to inquire about the music type that step by step thoroughly oneself like, for example some audience liked death metal, in classifying interface entered Rock and roll The big classification, then enters Heavy rock and roll Chooses again Death metal, Examination Death metal Slightly classifies the following singer. 分类页面里,用户可以根据十个大音乐类型一步步深入探寻自己喜欢的音乐类型,例如某个听众喜欢“死亡金属”,在分类界面里进入【摇滚】大分类,然后进入【重型摇滚】再选择【死亡金属】,查看【死亡金属】小分类下面的歌手。 In the rank page is many rankings of YY tne setting, respectively is: Hot song list, new song list, popularity singer list, single tune sales volume list and special edition sales volume list, best-selling singer list, but the list logic is also clear: 排行页面里是yytne设定的多项排行榜,分别为:热歌榜、新歌榜、人气歌手榜、单曲销量榜、专辑销量榜、畅销歌手榜等,而榜单逻辑也非常清晰: Hot song list In the unit time plays number of times most 100 songs to be on the list ; 【热歌榜】就是单位时间内播放次数最多的100首歌曲上榜; New song list In the top carriage's first month plays number of times most 100 songs to be on the list ; 【新歌榜】是上架第一个月内播放次数最多的100首歌曲上榜; popularity singer list In the unit time always broadcasts number of times most 100 singers to be on the list ; 【人气歌手榜】是单位时间内总播放次数最多的100位歌手上榜; Single tune sales volume list In the unit time the total payment download(ing) number of times highest 100 songs is on the list ; 【单曲销量榜】是单位时间内总付费下载次数最高的100首歌曲上榜; Special edition sales volume list In the unit time the total payment download(ing) number of times best 100 special editions is on the list ; 【专辑销量榜】是单位时间内总付费下载次数最好的100张专辑上榜; Best-selling singer list In the unit time the chief sales volume highest 100 singers is on the list ; 【畅销歌手榜】是单位时间内总销售额最高的100位歌手上榜; All lists are divided: day, week and moon/month, always these four time axis choices, can conduct the area to screen, but the statistical logic of data must go heavily, removes redundant, particularly focusing on broadcasting number of times the list, to prevent to brush the list maliciously, each registration user, within 24 hours listens to a song, regardless of listens many times, list by a computation ; 所有的榜单都分为:日、周、月、总这四个时间轴选择,同时也可以进行地区筛选,而数据的统计逻辑是都要去重,也就是去掉重复项,尤其是以播放次数为主的榜单,为了防止恶意刷榜,每一个注册用户,24小时之内听一首歌,无论听多少次,榜单都以一次计算; Because got online, the list did not have enough data support, therefore is getting online the first hour, each list is demonstrating: In data collection, the singer who helps you like( song and special edition) is on the list quickly!” 由于刚刚上线,榜单还没有足够的数据支撑,所以在上线第一个小时,每一个榜单都显示着:“数据收集中,快帮助你喜欢的歌手(歌曲、专辑)上榜吧!” In individual page, was demonstrating the individual establishment option of user, the personal data, liked as well as played and bought the music including the music and foundation that song list recently wait/etc ; 在个人页面里,显示着用户的个人设置选项,包括个人资料、喜欢的音乐、创建的歌单以及最近播放、已购音乐等等; In the dynamic page, according to the time priority, the singer latest development that the display customer pays attention , the good friend of user, as well as other user latest developments of attention. 在动态页面里,根据时间先后,显示用户关注的歌手最新动态,用户的好友,以及关注的其他用户最新动态。 Singer, if the user pays attention to Jay Chou, once Jay Chou issued new single bent/tune( special edition), or in some will soon hold the concert( fan conference), the platform will give to pay attention to his fan push in the trend, in addition, YY tne also gave the singer to reserve the backstage of individual account number specially, when the time comes they can in the backstage issue personally the dynamic content of customizing, strengthened and interaction between fans taking advantage of this. 歌手方面,假如用户关注周杰轮,一旦周杰轮发布了新的单曲(专辑)、或者即将在某地举办演唱会(歌迷见面会),平台就会在动态里给关注他的歌迷推送,除此之外,yytne还专门给歌手预留了个人账号的后台,到时候他们可以亲自在后台发布自定义的动态内容,借此来增强与粉丝之间的互动。 Directly the YY good friend who the good friend system will read the user lists, the user can see here oneself all have joined the user list of YY tne, if some oneself good friend paid attention to Mo Wenwei, his good friend will see in the dynamic page: Xx paid attention to singer Mo Wenwei such news, if the good friend point approved and commented some song, will prompt: Xx points approved( commentary) some singer «Such and such Some», all dynamic reminders can supplement the hyperlink, the user when saw the dynamic reminder, can directly through the click, enter to this/should dynamic essence. 好友体系将直接读取用户的yy好友列表,用户可以在这里看到自己所有已经加入yytne的用户列表,如果自己某位好友关注了莫纹蔚,那他的好友都会在动态页面里看到:“xx关注了歌手莫纹蔚”这样的消息,如果好友点赞、评论了某首歌,也会提示:“xx点赞(评论)了某歌手的《某某某》”,所有的动态提醒都会附带超链接,用户在看到动态提醒的时候,可以直接通过点击,进入到该动态的实质内容中。 YY tne does not force the user to publicize own behavior action, but gave user to conduct the option of privacy establishment, the user can choose the announcement or does not announce individual trend, in the future iterative edition, this function will gradually be promoted, for example, promoted to the user can choose only announced to certain users, or did not only announce to certain users, can the customizing good friend group the promotion to the user again gradually, conducts the category announcement with not to announce the choice. yytne并不是强制用户公开自己的行为举动,而是给了用户自己进行隐私设置的选项,用户可以选择公布或者不公布个人动态,在往后的迭代版本里,这个功能将会得到逐步升级,例如,升级到用户可以选择只对某些用户公布,或者只对某些用户不公布,再逐步升级到用户可以自定义好友分组,进行组别的公布与不公布选择。 These functions, Li Mu, when makes the product design to consider completely clearly, but many following more and more user-friendly product designs, he has not arranged to manifest in the first-generation edition, but keeps massive following refinements and promotion functions, prepares to push like squeezing out toothpaste slowly to the user, on the one hand this to let the user time maintains the curiosity, to guarantee that each iteration can make the user feel the pleasant surprise, on the other hand also to guarantee and compete between disparity, once there is to compete pursues, can put out the upgraded version to widen the gap, lets compete does not pursue forever on. 这些功能,李牧在做产品设计的时候就已经全部考虑清楚,但很多后续越来越人性化的产品设计,他并没有安排在第一代版本中体现,而是把大量的后续细化以及升级功能保留,准备像挤牙膏一样慢慢挤给用户,这一方面是为了让用户时刻保持新鲜感、保证每一次迭代都能够让用户感到惊喜,另一方面也是为了保证与竞品之间的差距,一旦有竞品追赶,就可以拿出升级版本来拉大差距,让竞品永远追赶不上。 In addition, in most essential broadcast interface, besides safeguard function option striking and neat, Li Mu also made some wishful thinkings. 除此之外,在最关键的播放界面,除了保障功能选项醒目、清爽之外,李牧还做了一些小心思。 In first-generation YY tne, has gathered the lyrics demonstration function, in the initial edition some songs have the lyrics, but does not have the song of lyrics, provided to the user uploaded the lyrics the opportunity, lyrics that if the user uploaded through verification, when demonstrated the lyrics, will conduct the roll-call to thank to this/should user, simultaneously provided the hyperlink, enabling other users to pay attention to this/should user directly. 在第一代的yytne里,就已经集合了歌词展示功能,初始版本里只有少部分歌曲有歌词,而多数没有歌词的歌曲,也提供给了用户上传歌词的机会,如果用户上传的歌词通过审核,在展示歌词的时候,会对该用户进行点名感谢,同时提供超链接,让其他用户可以直接关注该用户。 In broadcasting interface, Li Mu also added the share function, but this share only limits the YY user and share between YY users, for example user A can share a song to own good friend Boss, but Boss will receive the YY news that A sends in directly, prompts him: I discovered on YY tne a good song, to recommend to you, user Boss clicks in the YY dialog box directly, can the play-over. 在播放界面里,李牧还加入了分享功能,不过这个分享仅限yy用户与yy用户之间的分享,例如用户a可以把一首歌曲分享给自己的好友b,而b将直接收到a发来的yy消息,提示他:我在yytne上发现了一首好歌,推荐给你,用户b直接在yy对话框内点击,就可以直接播放。 These functions in the QQ ecology of later generation are the functions of unusual foundation, but, at the present, each function is similar to the nuclear bomb to be the same, is shocking all user and internet jobholders, it makes all users shocking, joyful, makes all jobholders suffer, despairs, if the YY tne design language and current internet design language have the generation gap, a that bigger generation gap, lies in it powerful perfect product idea! 这些功能在后世的qq生态中都是非常基础的功能,但是,在眼下,每一个功能都如同核弹一般,震撼着所有的用户以及互联网从业人员,它让所有的用户惊艳、欣喜,也让所有的从业人员痛苦、绝望,如果说yytne的设计语言与当今的互联网设计语言有代差,那更大的代差,在于它强大完善的产品理念! When friend business also in using Xiaomi adds the rifle to form the guerrilla force, Li Mu had taken root Hyundai / modern military arrangements landing of land , sea and air Trinity, even also hatched the carrier battle group centered on YY. 当友商们还在用小米加步枪组建游击队的时候,李牧已经把海陆空三位一体的现代化军事布局落地生根了,甚至还孵化出了以yy为核心的航母战斗群。 Now, online of YY tne, means this carrier battle group centered on YY, launched newly a powerful escort ship! 现在,yytne的上线,意味着这个以yy为核心的航母战斗群,又新下水了一艘强大的护卫舰!
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