RINAPE :: Volume #14

#1353: Delivers you a grade of variety show

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With Chen Wan and He Jiong chatted, Li Mu hear of two people chat this year's Xiangnan TV grand strategy, Xiangnan TV from last year to this year, realizes unusual span this year, trump card variety show «Happy Camp», because Chen Wan's joined, and Li Mu's current capacity support, became the home well and most popular variety show ; But «Super Voice Girls», founded the history of competition program simply, before then, no one believes unexpectedly the competition can play is so big, to a big way can make the whole nations pay close attention. 与陈婉、何囧聊天的时候,李牧听两人聊起了今年湘南卫视的大战略,湘南卫视今年从去年到今年,实现了一次非同一般的跨越,王牌综艺节目《快乐大本营》因为陈婉的加入,以及李牧的流量支持,一跃成为国内最好、最受欢迎的综艺节目;而《超级女声》,简直是开创了选秀节目的历史,在这之前,没有人相信选秀竟然可以玩的这么大、大到能让全国人民都密切关注。 Because of this, Xiangnan TV this year's grand strategy with emphasis completely centralized at variety and competition program, besides guaranteeing " Happy Camp » viewing ratio does not reduce, more important is to arrange second «Super Voice Girls», second «Super Voice Girls» not only need do, but must continue toward doing in a big way, further enhances the influence. 正因为如此,湘南卫视今年的大战略重点就全部集中在了综艺和选秀节目上,除了保证《快乐大本营》的收视率不降低之外,更重要的就是要筹备第二届《超级女声》,第二届《超级女声》不但要做,而且要继续往大了做,进一步提升影响力。 Except that must, in these two aspects catch up beside, Xiangnan TV also thinks that in the near future on a grade of new variety show, is used to promote the product line of own variety show, but does not suffer from the appropriate variety pattern, therefore was drawing several plan groups to form in one's mind in the plan recently, but did not have the satisfying achievement. 除了要在这两个方面发力之外,湘南卫视近期还想上一档新的综艺节目,用来提升自有综艺节目的产品线,但是苦于没有合适的综艺模式,所以最近正拉了几个策划组在策划构思,不过一直没有令人满意的成果。 Chen Wan said to Li Mu when chatting: „Actually in stage the idea of newly-opened grade of variety show, mainly wants to open to Teacher He, the new variety show in the pattern, must result and «Happy Camp» as well as «Super Voice Girls» differentiates, therefore is a little difficult to do.” 陈婉在闲聊时对李牧说:“其实台里新开一档综艺节目的想法,主要是想给何老师开的,不过新的综艺节目在模式上,必须得和《快乐大本营》以及《超级女声》区分开,所以就有点难做。” Li Mu nods, asked that He Jiong said: „Teacher He, what idea do yourself have?” 李牧点点头,问何囧道:“何老师,你自己有没有什么想法？” He Jiong shakes the head saying: „I have no good idea temporarily, after all variety show such several types, either are «Happy Camp» this type are quite comprehensive, quite lively interview Game variety, either is fixes some Game kind and the competition class, first and last we have, therefore can only at present from the Game direction, for example " Lucky 52 » that types of CCTV, but everyone gathered in one discussed many times, continuously not a good idea.” 何囧摇头说道:“我暂时也没什么好想法,毕竟综艺节目就那么几种,要么就是《快乐大本营》这种比较综合、比较热闹的访谈游戏综艺,要么就是固定某种游戏类和选秀类的,第一种和最后一种我们已经有了,所以目前只能从游戏的方向着手,比如央视的《幸运52》那种,可是大家聚在一位讨论了很多次,一直都没有一个好的想法。” Chen Wan said with a smile: „In stage some leaders suggested on a Teacher He simply grade of answer class program, was similar CCTV «Happy Dictionary», Teacher He did not agree.” 陈婉笑道:“台里有领导建议何老师干脆上一档答题类的节目,类似央视的《开心辞典》,何老师不同意。” He Jiong smiles helplessly, said: „Such program in domestic and foreign rotten avenue, almost every country has incessantly a grade of answer class variety, moreover our home also grade, does incessantly now again already late, cannot seize what situation.” 何囧无奈一笑,说:“这样的节目在国内外都已经烂大街了,几乎每个国家都有不止一档答题类的综艺,而且咱们国内也不止一档,现在再做已经晚了,抢占不到什么先机。” Nod of Li Mu approval, said with a smile: „The pattern of this variety show is simple, is the simple program form, is often more difficult to realize the curve to pass another vehicle, CCTV «Happy Dictionary» has topped, so long as do not have any big problem in this simple Game pattern, basically can guarantee to be in the lead, if day of «Happy Dictionary» is not good, then basically can show that this kind of program is not good, only if can upgrade that is reborn in this pattern, otherwise is very difficult to chase on the pacemaker.” 李牧赞同的点了点头,笑道:“这种综艺节目的模式本身就非常简单,越是简单的节目形式,往往就越难实现弯道超车,央视的《开心辞典》已经拔得头筹,只要在这种简单的游戏模式上不要出什么大问题,基本上就可以保证领先,如果有一天《开心辞典》不行了,那么基本上可以证明这类节目都不行了,除非能在这种模式上进行脱胎换骨的升级,否则很难追赶上领跑者。” He Jiong hears this saying, immediately gives the thumbs-up to Li Mu: „Chief Li looked that the issue looked passed, this kind of program was because was too simple, main line is too unitary, therefore was very difficult to realize to exceed, " Happy Dictionary » present audience is big, the influence of program was also big, in this case, in other market conditions all almost did not have over the means with the type program, even if Xiangnan TV did is still same, the audience has been used to «Happy Dictionary» to this kind of program, was used to Wang Xiao management style, we want to hold a grade of similar program to pursue again, the possibility was minimal.” 何囧听到这话,立刻冲李牧竖起大拇指:“李总看问题看得太透了,这类节目就是因为太简单、主线太单一,所以很难实现超越,《开心辞典》现在的受众已经非常大了,节目的影响力也非常大,这种情况下,其他市面上所有的同类型节目几乎都没办法出头,就算湘南卫视来做也是一样,观众对这类节目已经习惯了《开心辞典》、习惯了王晓丫的主持风格,我们再想开一档类似的节目重新追赶,可能性微乎其微。” Saying, He Jiong was also saying: „Such that only if you said like Chief Li, we conduct certain promotion to the pattern, this I have also thought that my idea from the beginning, asked the star to attend the answer program simply, can many several points of attraction, but the meaning in stage was the cost of star is too high, moreover a little, the star generally did not like attending the variety show of special expense brain, they liked simply, entertaining strong program, or the display space very big interview class program, the program of intelligence guessing contest class, can welcome to the program honored guest were not certainly many, only if counterfeited, but this counterfeiting was too easy to be seen through., So long as were seen through one time, the credibility of program disintegrates thoroughly, the life span of program also to the end.” 说着,何囧又道:“除非像李总你说的那样,我们对模式进行一定的升级,这个我也想过,我一开始的想法,是干脆请明星来参加答题节目,这样能多几分吸引力,但是台里的意思是明星的成本太高,而且还有一点,明星普遍不喜欢参加特别费脑子的综艺节目,他们喜欢简单的、娱乐性强的节目,或者发挥空间很大的访谈类节目,智力竞猜类的节目,能请到的节目嘉宾一定不多,除非作假,可是这种作假太容易被识破了,只要被识破一次,节目的公信力就彻底瓦解,节目的寿命也就到头了。” The Li Mu hear complaining of He Jiong, laughs immediately, laughs, while said: „Teacher He you were really humorous, but I believe you said was very practical situations, perhaps overwhelming majority stars are not willing to participate in such program......” 李牧听完何囧的吐槽,顿时哈哈大笑,一边大笑,一边说:“何老师你真的是太幽默了,不过我相信你说的都是非常实际的情况,绝大部分的明星恐怕都不会愿意参与这样的节目……” He Jiong although has not stated clearly, but the meaning in its truth is very clear, most stars will not like this kind of program, the reason is because the knowledge reserve of star is mostly weak, moreover is much weaker, they are willing or to be oneself character, discuss a request the demonstration oneself appearance, oneself performing skill and oneself singing voice to the audience, but is not willing to give the audience own IQ demonstration. 何囧虽然没有明说,但其实话里的意思已经很明白了,大部分明星不会喜欢这类节目,原因就是因为明星的知识储备大都偏弱,而且弱得多,他们愿意把自己的容貌、自己的演技、自己的歌喉或者是自己的性格、情商展示给观众,但并不愿意把自己的智商展示给观众。 Li Mu thinks previous life has watched a grade of well-known variety show, inside more than ten star honored guests, can make simple one Yuan quadratic equation, by other star's dumbfounded commendations is academic tyrant, this was too really moved, the star who these countless young people exalted crazily loved the bean, even one Yuan quadratic equation could not solve, are they possibly willing to participate in the intelligence competition the program? Which topic if there is the content in junior middle school textbook, but they also cannot answer, did that lose face before the national audience? 李牧不禁想到上辈子看过的一档知名综艺节目,里面十几个明星嘉宾,有一个能做简单的一元二次方程式,就被其他明星目瞪口呆的称赞为学霸,这一幕实在是太让人伤感了,这些无数年轻人疯狂追捧的明星爱豆,甚至连一个一元二次方程式都解不了,他们怎么可能愿意参加智力竞赛类的节目？万一有哪道题目是初中教科书里的内容,而他们又答不上来,那岂不是在全国观众面前丢死人了？ CCTV once " China Poetry Congress » program of short fire was also same, most stars are not definitely willing to attend such program, they were busy making money every day, in the brain the energy remembered how many poetry? It looks like in Li Mu, China entertainment world Mingxingli grasps 10,000 personally coming out back «Chu Shi Biao» or «Pavilion of Prince Teng Foreword» such secondary language must study the necessary writings in classical style, five can the exact back be MU Online / miracle. 央视曾经短暂大火的《华夏诗词大会》节目也是一样,绝大多数的明星肯定都不会愿意参加这样的节目,他们每天忙着赚钱,脑子里能记住几首诗词？在李牧看来,华夏娱乐圈明星里抓一万个人出来背《出师表》或者《滕王阁序》这样的中学语文必学必备文言文,有五个能一字不差的背出来都算是奇迹了。 Therefore, such program wants to invite the star for a long time participation is not possible. 所以,这样的节目想请明星长期参与是不可能的。 At this time, Chen Wan asked Li Mu: „Right, your did Muye Pictures recently have the good variety show pattern? If any, can like cooperating «Super Voice Girls», in the cooperation with our stage.” 这时,陈婉问李牧:“对了,你们牧野映象最近有没有好的综艺节目模式？如果有的话,还是可以像合作《超级女声》这样,跟我们台里合作啊。” Before Chen Wan , when hear of Li Mu chatted has mentioned, at that time Li Mu spoke thoughtlessly in the future will have more variety shows to take the cooperation unceasingly, therefore in her opinion, is Muye Pictures intensifies the cooperation effort with Xiangnan TV now the good opportunity, if Li Mu had any good idea, with can realize inevitably win-win, Li Mu profited, Xiangnan TV also profited . Moreover, Chen Wan in Xiangnan TV, obtained many attendances of He Jiong, therefore Chen Wan also hopes that Li Mu can help him. 陈婉以前听李牧闲聊时说起过,当时李牧随口说将来会有更多的综艺节目不断拿出来合作,所以在她看来,现在也是牧野映象跟湘南卫视加大合作力度的好机会,如果李牧这边有什么好的想法,拿出来必然是可以实现双赢的,李牧受益,湘南卫视也受益,而且,陈婉在湘南卫视,得到何囧的不少照顾,所以陈婉也希望李牧能够帮到他。 A Chen Wan opens the mouth, in the He Jiong look also has the full anticipation. 陈婉一开口,何囧的眼神里也带着十足的期待。 Can become friends with Li Mu such top resources is very lucky matter, if Li Mu really can output resources to oneself, that best matter. 能和李牧这样的顶级资源交朋友已经是很幸运的事情,如果李牧真的能向自己输出一点资源,那就是最好不过的事情了。 Li Mu has good variety pattern actually, Keep Running, is The Voice, stands, If You Are the One and limit challenge, to challenge greatly, these variety class program patterns, put out one casually, places the entertainment industry pattern deficient current society, phenomenon level product that can have a run-away success, but Li Mu does not care about this part the benefit space, if he puts out these variety patterns, to not certainly make money, but treats as the strategic resources, therefore has not arrived with now. 李牧倒是有很多非常好的综艺模式,无论是跑男,还是好声音,还是一站到底、非诚勿扰、极限挑战、挑战了不起,这些综艺类节目模式,随便拿出一个,放在娱乐业花样匮乏的当今社会,都是能够一炮而红的现象级产品,但是李牧并不太在意这部分的利益空间,他如果拿出这些综艺模式来,也一定不是为了赚钱,而是当做战略资源,所以现在还没到拿出来的时候。 The The Voice swivel chair pattern has the highlight, in the Li Mu eye, The Voice is the high-level evolution pattern of competition program, at least needs is higher than several levels compared with «Super Voice Girls», seems the i7 processor to be the same with the present Pentium processor, the disparity is huge, if takes the The Voice pattern, was equal ended " Super Voice Girls » lifeline ahead of time, when «Super Voice Girls» just when the golden period, definitely does not need to emit «The Voice». 这其中,好声音的转椅模式非常有亮点,在李牧眼里,好声音是选秀节目的高级进化模式,至少要比《超级女声》高出几个层级,就好像i7处理器和现在的奔腾处理器一样,差距巨大,如果把好声音的模式拿出来,等同于提前终结了《超级女声》的生命线,在《超级女声》正值黄金期的时候,完全没有必要放出《好声音》。 Let alone, the The Voice pattern, is can definitely output the entire world in the form of copyright, when Muye Pictures prepares the start global strategy, takes again this grade of program is the best time. 更何况,好声音的模式,是完全能够以版权的形式输出到全世界的,当牧野映象准备着手全球战略的时候,再把这档节目拿出来才是最好的时机。 As for other reality show class programs, Li Mu also thought that temporarily does not suit with cooperate with Xiangnan TV, particularly Keep Running this phenomenon level reality show, to person in the entertainment world, Keep Running simply is «Red alert- the Splendor in Republic» training center, the magical thing of training center is, what branch of the services, so long as the training center, coming out were the third-level soldier, battle efficiency explosive table, but «Keep Running» to person in the entertainment world was also same. 至于其他的真人秀类节目,李牧也觉得暂时不适合拿出来跟湘南卫视合作,尤其是跑男这种现象级真人秀,对娱乐圈里的人来说,跑男简直就是《红色警戒-共和国之辉》里的训练中心,训练中心的神奇之处在于,无论是什么兵种,只要进了训练中心,出来就是三级兵,战斗力爆表,而《跑男》对娱乐圈里的人来说也是一样。 Keep Running based in honored guest, so long as the person supposes is not quite loathful, and looks to oneself to the localization, can certainly explode the fire through this program, even if these mingle among entertainment world more than ten years not to mix in a star, ran the previous quarter in Keep Running, basically was ready proper big, but these can the star who Keep Running was the honored guest, can benefit from this grade of program, the unknown 23 stars, after on time Keep Running, on are nationally known immediately. 跑男的常驻嘉宾,只要人设不太讨人厌,并且给自己找对定位,就一定能够通过这个节目爆火,即便是那些混迹娱乐圈十几年也没混入一线的明星,在跑男里跑上一季,基本上就是妥妥的一线大咖了,而那些能到跑男做嘉宾的明星,也都能从这档节目中获益匪浅,许多不为人知的二三线明星,在上过一次跑男之后,立刻就闻名全国。 If on wanting Keep Running, that Li Mu must first build the Muye Pictures signing artist lineup, when the time comes Keep Running will become the training center of company artist directly, goes to absorb the reception current capacity of national with Keep Running, then apportions the affiliated artist these reception current capacities, making them grow rapidly. 如果要上跑男,那李牧一定要先把牧野映象的签约艺人阵容搭建起来,到时候跑男就会直接成为自己公司艺人的训练中心,用跑男去把全国的收视流量都吸收进来,然后再把这些收视流量分给自己旗下的艺人,让他们快速成长。 Ponders over the moment, how many grade of top varieties that Li Mu can think, did not suit at this time takes to act, either was the time is not right, either really did not give up, gave He Jiong with grade of Keep Running? Does not exist, this grade of super variety show, oneself will have two possibilities to take to use, will make „training center” to the Muye Pictures artist, one will be to take to give Chen Wan to use. 思忖片刻,李牧能想到的几档顶尖综艺,都不适合在这个时候拿出手,要么是时机不对,要么是真不舍得,拿一档跑男给何囧？不存在的,这档超级综艺节目,自己只有两种可能才会拿出来用,一个就是给牧野映象的艺人做“训练中心”,一个就是拿出来给陈婉用。 If the Chen Wan need, Li Mu can take at any time this grade of program, then gives her an- Boss A Boss y role, except for her, no one is good. 如果陈婉需要,李牧可以随时把这档节目拿出来,然后把an-baby的角色给她,除了她,谁都不行。 When is worrying, he thinks suddenly He Jiong previous life has participated in a grade of reality show class variety show, later he at present one bright, asks He Jiong: „Teacher He, here has a variety show model of grade of outdoors, if you are interested, I can give you this grade of program.” 正犯愁时,他忽然想到了何囧上辈子参与过的一档真人秀类的综艺节目,随后他眼前一亮,开口问何囧:“何老师,我这里有一档户外的综艺节目模型,如果你感兴趣,我可以把这档节目送给你。” Teacher He pleasantly surprised asking: „Chief Li, can you specifically say? What program main line probably is?” 何老师惊喜的问道:“李总,您能具体说说吗？大概是什么样的节目主线？” Li Mu shows a faint smile, said: „Program main line is the unusual idyllic life, the name of program calls 《Longing for Life》!” 李牧微微一笑,说:“节目主线就是非同一般的田园生活,节目的名字就叫《向往的生活》！”
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