RINAPE :: Volume #14

#1348: Strange method

LNMTL needs user funding to survive Read More

Li Mu changes the attitude suddenly, free authorization from the beginning, starts to charge the high authorized fee by the present to other enterprises, the outside world then looks at the clear Li Mu's true fighting method. 李牧忽然改变态度,从一开始的免费授权,到现在开始向其他企业收取高昂的授权费用,外界这才看明白李牧的真正打法。 Does not ask for money is not possible, reason that does not ask for money from the beginning, can actually make more money for behind. 不要钱是不可能的,之所以一开始不要钱,其实是为了后面能赚更多钱。 Li Mu with the approaches to cooperation of not asking for money, lets McDonald's and Coca-Cola spare no effort promotes cooperation between both sides, this made the outside world see truly the commercial value of «Plants vs Zombies» containing. 李牧用不要钱的合作方式,让麦当劳和可口可乐不遗余力的推动双方之间的合作,这才让外界真正看到了《植物大战僵尸》所蕴含的商业价值。 When everyone realizes the commercial value, then its price also naturally meets when production costs rise, prices rise too. 当大家都意识到商业价值的时候,那它本身的价格也自然会水涨船高。 Wall Street, Hollywood and Silicon Valley were inspired by Li Mu's, they through the Li Mu strange method, saw the Li Mu's true goal, several million USD copyright working costs cannot enter the Li Mu's discernment, he wants truly, was obtained the greatest promotion by own cartoon image . Moreover, his goal was achieved! 华尔街、好莱坞、硅谷都受到了李牧的启发,他们通过李牧诡异的玩法,看出了李牧的真正目的,几百万美元的版权使用费入不了李牧的法眼,他真正想要的,是让自己的卡通形象得到最大程度的推广,而且,他的目的达到了！ Coca-Cola and McDonald's were Muye Science and Technology submit a satisfied answer paper, the Muye Science and Technology cartoon image obtained the vigorous promotion of offline, Coca-Cola and McDonald's also depend on the Muye Science and Technology cartoon image, set up with competing rapidly the huge variation, using Game player's deep love to this Game, greatly promoted own sales volume simultaneously. 可口可乐和麦当劳为牧野科技提交了一份满意的答卷,牧野科技的卡通形象得到了线下的大力推广,可口可乐与麦当劳也靠着牧野科技的卡通形象,迅速树立起了与竞品的巨大差异化,同时利用游戏玩家对这款游戏的热爱,大大提升了自己的销量。 The US (America) well-known business media carried a report saying, Li Mu all internet jobholders if wants deeply was farther, when surface layer others also can only see, the Li Mu's vision has completely understood the essence, " Plants vs Zombies » cartoon image, enough has supported one huge family brand after this offline at present, but the estimate value that the US (America) well-known brand laboratory gave was, at present, on his each business dealing, is worth all entrepreneurs studying the learn/study only. 美国知名的商业媒体撰文称,李牧比所有的互联网从业人员都要想的更深更远,当其他人还只能看到表层的时候,李牧的眼光已经看透了内核,《植物大战僵尸》的卡通形象,经过这次线下目前已经足够支撑一个庞大的系列品牌,而美国知名品牌实验室给出的估值是,目前而言,单就他的每一个商业行为,都值得所有企业家研究学习。 Microsoft or Sony, guarantee a minimum the expense that Li Mu raises to have a scare soaringly, both sides especially want to reject Li Mu directly, but both sides actually also worried, oneself competitor can accept the Li Mu's condition, thus monopolizes this Game in the main engine Game domain. 无论是微软还是索尼,都被李牧提出来的高昂保底费用吓了一跳,双方心里都特别想直接拒绝掉李牧,但是双方心里却也都担心,自己的竞争对手会不会答应李牧的条件,从而在主机游戏领域独占这款游戏。 although in China, the main engine market and genuine Game market environment is bad, however in the overseas, the main engine market and soil of main engine Game market is very fertile, popular Game sells dozens and several million is normal. 虽然在华夏,主机市场以及正版游戏市场环境都非常差,但是在海外,主机市场、主机游戏市场的土壤还是非常肥沃的,热门游戏卖几十、几百万份都属正常。 Moreover, person in charge of these two main engine platforms, «Plants vs Zombies Online» this Game is very easy to transplant from mouse Game to handle Game. 而且,在这两家主机平台的负责人来看,《植物大战僵尸online》这种游戏是非常容易从鼠标游戏移植到手柄游戏的。 True «Plants vs Zombies» is touch-screen Game, but considering its operation is very simple, basically does not need to select touch-controlled, therefore Li Mu transplants it to the pc end hardly takes what effort, moreover to operating the experience and has no influence, 真正的《植物大战僵尸》是触屏游戏,但是考虑到它的操作很简单,基本上不需要多点触控,所以李牧把它移植到pc端几乎不费什么力气,而且对操作体验并没有什么影响、 Now, if wants again «Plants vs Zombies» transplants to the host-side is not difficult, this Game interface is the palace standard layout, on basic with the tetris and bubble hall such Game has no difference, therefore overwhelming majority operations, can conduct with the handle, needs to use the operation of mouse as for collection sunlight type, can change to some key on handle directly, gathers then. 现在,要是想再将《植物大战僵尸》移植到主机端也并不难,这款游戏的界面是宫格布局,根本上和俄罗斯方块、泡泡堂这样的游戏没什么差别,所以绝大部分操作,都可以用手柄来进行,至于收集太阳光这种需要用鼠标的操作,可以直接改成手柄上的某个按键,一键收取即可。 Transplant simple and easy to use, interesting, therefore after Microsoft and Sony favor this Game to transplant the performance to main engine platform very much, but is this, they more are worried that oneself opponent will act swiftly to get there first, but, Li Mu's asks a price is really the black excess, making one intertwine. 移植简单、操作方便、趣味性强,所以微软和索尼都很看好这款游戏移植到主机平台之后的表现,而越是这样,他们心里就越是担心自己的对手会捷足先登,只是,李牧的要价又实在是黑的过分,让人纠结。 Except for main engine Game, various types of clothing, food, the daily use articles brand and toy peripheral manufacturing enterprise, are seeking " Plants vs Zombies » cooperation, but each enterprise that attains the offer, has a common view: Muye Science and Technology really black, moreover is not the general black, high of initial price, is above the imagination. 除了主机游戏,各种服装、食品、日用百货品牌、玩具周边生产企业,都在寻求《植物大战僵尸》的合作,但每一个拿到报价的企业,都有一个共同的看法:牧野科技真的黑,而且不是一般的黑,开价之高,超乎想象。 However, Li Mu does not do completely any becomes less crowded, the small profit he cannot have a liking , will therefore rather not gain will not do in the price any regresses, making these enterprise consider, thought can cooperate takes out money, cannot cooperate bye-bye. 但是,李牧完全不做任何松动,小利润他看不上,所以宁可不赚也绝不会在价格上做任何退步,让这些企业自己去考虑,觉得能合作就掏钱,不能合作就拜拜。 ...... …… The «Plants vs Zombies Online» fire spreads the world time, the situation of domestic SARS is still grim. 《植物大战僵尸online》火遍全球的时候,国内非典的形势依旧严峻。 Benefitted controls the method from the national prompt illness/quick, the development speed of SARS wants compared with previous life slowly, but is unable to avoid the proliferation and deterioration of epidemic situation as before completely. 得益于国家及时的疾控手段,非典的发展速度比上辈子要慢了许多,但依旧无法完全避免疫情的扩散和恶化。 The Yanjing confirmed case increases unceasingly, quick achieved double-digit, the medical department starts to enter the emergency, all elementary and middle schools suspended classes temporarily, the whole society implements the policy of isolation treatment, everywhere is because some people have a fever, but entire building isolated case, but no one opposed, in front of the disease, does not play the small temper time, this major issue of principle, most people can understand. 燕京的确诊病例不断增加,很快就达到了两位数,卫生部门开始进入紧急状态,所有中小学暂时停课,全社会贯彻隔离治疗的政策,到处是因为有人发烧而整楼被隔离的案例,但是没有人反对,疾病面前,不是耍小性子的时候,这个大是大非,绝大多数民众都能够理解。 As of late, has the wailsome news to transmit occasionally, struggled in the battle against atypical pneumonia first line medical personnel because of infecting the SARS, but offer own life. 最近这段时间,偶有令人悲痛的消息传来,一些奋斗在抗击非典第一线的医护人员因为感染了非典,而奉献出了自己的生命。 CCTV promoted in a SARS the nurse news special edition , not only has in one with the medical personnel who the SARS resists, there is because of the work infects the SARS, the medical personnel who go to therapy in the hospital, the south has a female nurse to be long, after the SARS first line worked continuously 60-70 hour, had the situation of giving off heat, after the isolation, by the diagnosis infection SARS, CCTV reporter is away from the glass window photography, she also lies down on the hospital bed to the camera waves, but two days later, she forever closed the eye. 央视推出了一个非典中白衣天使的新闻特辑,这其中不仅有在一线与非典抗争的医护人员,也有因工作而感染非典、在医院接受治疗的医护人员,南方有一位女护士长,在非典第一线持续不断的工作了六七十个小时之后,出现了发热的情况,在隔离之后,被确诊感染非典,央视记者隔着玻璃窗拍摄时,她还躺在病床上向摄像机挥手,但是两天之后,她就永远的闭上了眼睛。 This news special edition caused the huge stir in the society, making the people of massive scared SARS realize truly, at critical moment that this everyone draws back backward, some innumerable nurses are still risking neck to clash forward, after the program broadcasts, CCTV receives large number of consultancy telephone lines, many ordinary viewers hope that can for that female nurse's long relative donation, chat shows an own intention. 这个新闻特辑在社会上引起了巨大的轰动,让大量恐慌非典的民众真正意识到,在这个所有人都向后退的关键时刻,有无数白衣天使还在冒着生命危险向前冲,节目播出后,央视接到大量咨询电话,许多普通观众都希望能够为那位女护士长的亲属捐款,来聊表自己的一份心意。 Therefore CCTV decided, plans a large-scale cultural show simply, the party thinks that the SARS fund-raising is the subject, summoned that donation actually next, most essential is the hope through such cultural show, transfers national unity is strength, hand in hand the determination of positive battle against atypical pneumonia. 于是央视决定,干脆策划一台大型的文艺晚会,晚会就以为非典募捐为主题,号召捐款倒是其次,最关键是希望通过这样的文艺晚会,来调动起国民众志成城、携手积极抗击非典的决心。 Because Li Mu is at present the domestic heat degree highest and most favored private enterpreneur, the entrepreneur honored guest who therefore CCTV's first invitation attended the fund-raising party is Li Mu. 由于李牧是目前国内热度最高、呼声最高的民营企业家,所以央视第一个邀请参加募捐晚会的企业家嘉宾就是李牧。 Li Mu Xinran (Joyful) on invitation. 李牧欣然应邀。 Before did not have the blind donation, wants to wait for the high level to disclose the attitude, in front of this important matter, if the country does not need folk to donate, the official will not naturally accept, in this case must donate money, perhaps will bring some unnecessary negative impact, now, CCTV has indicated the attitude with practical action, oneself naturally must support. 之前没有盲目捐款,就是想等高层透露态度,在这种大事面前,如果国家不需要民间捐助,官方自然也不会接受,在这种情况下还非要捐款,恐怕会带来一些不必要的负面影响,现在,央视已经用实际行动表明态度,自己自然是要鼎力支持的。 Therefore Li Mu determined with Chen Ze as well as Cai Zhengmao time, prepares to see the face-to-face talk to discuss about Wanying Real Estate, as well as matter of China Super Car Club donation. 于是李牧跟陈泽以及蔡正茂确定了一个时间,准备见面谈一谈关于万盈地产,以及csc俱乐部捐款的事情。 Li Mu does not have the time to run toward race track, therefore then decided the place in Wanying Real Estate, just also and Chen Ze, Song Liang as well as Wei Lan chatted Wanying Real Estate donation. 李牧没有时间往赛车场跑,于是便把地点定在了万盈地产,刚好也和陈泽、宋亮以及蔚澜聊一聊万盈地产捐款的事宜。 Chen Ze originally in Wanying Real Estate, Cai Zhengmao to attend conference, drives to rush to the Wanying Real Estate office building from race track specially. 陈泽本来就在万盈地产,蔡正茂为了参加会议,也专门驱车从赛车场赶到万盈地产的办公楼。 Everyone gathers in the conference room, Li Mu informed everyone the matter that CCTV invited, said: „The matter no small matter of SARS, CCTV this time must do the fund-raising party publicly, in my opinion, the biggest goal is not to raise money, but to summon people's together battle against atypical pneumonia, therefore this party more can display the strength of unity is strength, the psychology of general public more can receive the positive influence of this party, therefore we are as far as possible more positive.” 大家聚集在会议室中,李牧把央视邀请的事情告知了大家,道:“非典的事情非同小可,央视这次要公开搞募捐晚会,依我看,最大的目标不是为了筹钱,而是为了号召全民共同抗击非典,所以这场晚会越是能表现出众志成城的劲头,普通民众的心理就越能收到这次晚会的正面影响,所以我们大家还是尽量都积极一些。” Song Liang asked Li Mu: „How many Muye Science and Technology and does the Taobao net prepare to contribute?” 宋亮问李牧:“牧野科技和淘宝网准备捐多少？” Li Mu said: „At present establishes provisionally is two enterprises donates 10 million respectively.” 李牧说:“目前暂定是两家企业各自捐赠一千万。” „Good.” Song Liang nods, said: „That Wanying Real Estate also contributes 10 million.” “好。”宋亮点点头,说:“那万盈地产就也捐一千万吧。” Li Mu said: „Muye Science and Technology and Taobao net two enterprises contribute 10 million respectively, Wan Ying also contributes 10 million, this was 30 million, when the time comes this 30 million donated to the illness/quick completely controls the department, served as the funds of battle against atypical pneumonia.” 李牧说:“牧野科技和淘宝网两家企业各捐1000万,万盈也捐1000万,这样的话就是三千万了,到时候这三千万就全部捐赠给疾控部门,用作抗击非典的经费。” previous life, Xiaotangshan SARS Hospital was the key facility of past battle against atypical pneumonia, the special choice established one specifically to be used to resist the SARS and hospital of governance SARS patient in the under-populated suburbs, moreover at that time also created not too big nor too small MU Online / miracle, a hospital only used for a week to be completed and put into use, this speed shocked domestic and foreign. 上辈子,小汤山非典医院就是当年抗击非典的关键设施,专门选择在人口稀少的郊区建立一家专门用来抵抗非典、治理非典病人的医院,而且当时还创造了一个不大不小的奇迹,一所医院仅用了一个多礼拜就建成并投入使用,这个速度震惊了国内外。 In the Li Mu's memory, Xiaotangshan SARS Hospital such project, is very intelligent, and has the emergency work of acting, these although have the government allocation, but if there is a participation of non-governmental fund, can inevitably higher degree the overall level of promotion key facility. 在李牧的记忆中,小汤山非典医院这样的工程,是非常智慧且有担当的紧急工程,这些虽然有政府拨款,但如果有民间资金的参与,必然能够更高程度的提升关键设施的整体水准。 After Wanying Real Estate also decides to donate ten million/countless RMB, Li Mu said to Chen Ze and Cai Zhengmao: „The funding of China Super Car Club is too big, returning to this cycle is also quite long, in my opinion, this time we do not donate money with the main body of China Super Car Corporation again, changes to the summons club member to donate money together.” 万盈地产也决定捐赠一千万人民币之后,李牧对陈泽和蔡正茂说:“csc俱乐部的资金投入太大,回本周期也比较长,依我看,这次我们就不要再用csc公司的主体捐款了,改成号召俱乐部成员共同捐款。” Chen Ze said: „Club can also contribute part, the fund is not the issue, is really not good we to make up part in secret, such essential time, certainly must be a good model.” 陈泽说:“俱乐部自身也是可以捐一部分的,资金不是问题,实在不行我们私下里补一部分也可以,这么关键的时候,肯定要做个好的表率。” Li Mu beckons with the hand, said: „Does charitable must act according to the actual situation to come, sometimes the model not necessarily is a good deed, if the enterprise is losing money, does not need to do to donate money vigorously, will otherwise instead bring a negative demonstration.” 李牧摆了摆手,说:“做慈善也要根据实际情况来,有些时候表率未必是件好事,如果企业本身就在亏损,也就没有必要大力做捐款了,否则反而会带来一个负面的示范。” , Li Mu also said: „If China Super Car Club is still donating money in the situation of loss vigorously, that is very easy to advance one other same operational state bad companies momentarily by the moral kidnapping awkward position , the people that like moral kidnapping will interrogate why they do not donate money, if they said that are losing money, then the people of moral kidnapping might make the case with us, for example China Super Car Club lost money donated money, why you cannot contribute, in that case, the injury to these enterprises was also big.” 顿了顿,李牧又道:“如果csc俱乐部在亏损的情况下还在大力捐款,那就很容易把其他同样经营状况不善的公司推到一个随时会被道德绑架的尴尬位置上,喜欢道德绑架的民众会质问他们为什么不捐钱,他们如果解释说自己尚在亏损,那么道德绑架的民众很可能就会拿我们来做案例,例如csc俱乐部亏损都捐款了,你们为什么就不能捐,那样一来,对这些企业的伤害也非常大。” Chen Ze nods saying: „Said is also reasonable, the enterprise must be primarily the self development after all, able many output, without ability does not use discouraged, but if injures oneself in putting on a vain show for the social responsibilities, even draws in a deeper mire the enterprise, this also truly violated humanitarian spirit that donates this matter.” 陈泽点了点头说:“说的也有道理,企业毕竟还是要以自身发展为主,有能力的多出力,没有能力的也不用气馁,但是如果为了社会责任感就打肿脸充胖子,甚至把企业拖入更深的泥潭,这样也确实违背了捐赠这种事情的人道主义精神。” Li Mu said: „Our club has thrown two hundred million, now also in continuous continuation investment, but the membership dues in our account collecting, the although amount is also big, but these also part must provide the equivalent service for the member, therefore when the time came from financial affairs level investigation club income situation words, but must deduct the cost of this income, words that thinks so, our core business will also be not necessarily able to recoup the total cost in the next five years, enterprise this also takes the lead in donating money, truly is not a good demonstration.” 李牧说:“我们的俱乐部已经投出去两个多亿了,现在还在持续不断的继续投入,而我们账面上收回来的会费,虽然金额也不小,但这其中还有一部分必须要为会员提供等值服务,所以到时候从财务层面稽核俱乐部收入情况的话,还要将这笔收入的成本扣除掉,这么看的话,我们核心业务在未来五年时间里也未必能够收回全部成本,企业这样还带头捐款,确实不是一个好的示范。” Speaking of here, Li Mu asked: The intention that „our members donate money is very intense? Before has probably said on own initiative must donate money.” 说到这儿,李牧问:“咱们的会员们捐款的意向还是非常强烈的吧？之前好像就一直主动说要捐款。” Cai Zhengmao nods, said: „Now our China Super Car Club members, the intention of donation is very intense, many members have consulted with me more than once.” 蔡正茂点点头,说:“现在咱们csc俱乐部的会员们,捐款的意向还是非常强烈的,很多会员已经不止一次跟我咨询了。” Li Mu said: „That is good, in the near future will donate money on an organization club member, tells them, money that they will donate, will be used to establish one specially for the fund that the nurse will set up, this fund will serve giving these sacrifices the valuable live in the battle against atypical pneumonia, or will offer the healthy body and spirit the nurses as well as their family members.” 李牧说:“那就好,近期就组织一下俱乐部会员捐款,告诉他们,他们捐赠的钱,将用于建立一个专门为白衣天使设立的基金,这个基金将服务于给那些在抗击非典中献出宝贵生命,亦或者献出健康体魄的白衣天使以及他们的家属。”
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