Adds the Chinaelementin«Plants vs Zombies Online», becameentireGameteamcurrentmost important.
在《植物大战僵尸online》中加入华夏元素,成了整个游戏团队当下的重中之重。Chen Tong that the cultural workerscome, reallyhas a keenersense of smellto the culture , some originalunderstanding, Li Muis onlypurehopePlants vs ZombiescanbecomeChinaproductwell-knownGame, simultaneouslyhopes the image in Gamecanbecome the well-knowncartoonimage of Chinaproduct, buthehas not thought that mustdirectlyjoin the ChinacultureinthisGame the element, particularly„cartoonChinaZombie(s)” the proposition of image, is simply rousing.
文化人出身的陈同,确实对文化有更加敏锐的嗅觉,同时也有非常独到的理解,李牧只是单纯的希望植物大战僵尸能够成为华夏出品的知名游戏,同时希望游戏里的形象能够成为华夏出品的知名卡通形象,但是他从来没想过,要在这款游戏中直接加入华夏文化的元素,尤其是“卡通华夏僵尸”形象的提议,简直让人兴奋。Tohitdeeplyto playthoroughlythisbrand, Li MurequestsChen Tongto be responsible forcoordinating, establishes a derivationteam, thisderivationteammustworkwith the toyproducer, in view ofeachcartoonimage, the designparallel intergrowthdelivers the correspondingtoy, puppet, hangingandswayed, doll and handoffice, as well asvarioustypes of interestingdaily necessities.
为了把这个品牌打深打透,李牧要求陈同负责牵头,成立一个衍生团队,这个衍生团队要跟玩具生产商进行合作,针对每一款卡通形象,设计并生产出相应的玩具、玩偶、挂饰、摆件、公仔、手办,以及各种有趣的日用品。Li Muproposedseveralcreativities, for examplecanproject the small-scalepeashooter of plasticpeabullettruly, like this smalltoycandesign the keyto buckle the size, evenhung the chain and keylinkin additioncanbecome a keybuckle;李牧自己提出几个创意,例如可以真正射出塑胶豌豆子弹的小型豌豆射手,这样的小玩具可以设计成钥匙扣般大小,甚至加上挂链和钥匙环就能够成为一个钥匙扣;Alsocanalsodesign the keybuckle the nutwall, simultaneouslylets the nutwallis a small-scalepocket-sizedtumbler, in the meantime, the nutwallcorner of the eye of coming under attackhangs the tearsandexpressionto be firm, the imagemoespeciallydulllovably, by the affection of little girl, hadin the girlmindto have the lovableboyfriendmakings of actingdeeplyvery much, therefore can also designto hold the pillowor the doll the nutwall, target audienceis the You Are the Apple of My Eyelightfemalecustomer;
也可以把坚果墙同样设计成钥匙扣,同时让坚果墙本身又是一个小型的袖珍不倒翁,同时,挨过打的坚果墙眼角挂泪、表情坚定,形象特别呆萌可爱,深受小姑娘们的喜爱,很有女孩子心目中有担当的可爱男友气质,所以也可以把坚果墙设计成抱枕或者公仔,目标群体就是那些年轻的女性客户;In addition, eachimagecan conduct all kinds ofattempts, so long asattentive, completesproductcontrol, the derivative that makescan certainly the affection of user.
除此之外,每一个形象都可以进行各种各样的尝试,只要用心、做好品控,生产出来的衍生品一定能够得到用户的喜爱。However, Li Mualsoremindedperson in charge of public relationsdepartmentsimultaneously, mustcomplete the work of attackpirating, usesMuye Science and Technologynow the stronginfluence, as well asverygoodreputationinfluence and government relations, in the small commodityindustrytomarketmonitored, ifdiscovered that the unscrupulous traderpirated the Plants vs Zombiesimage, mustresolutelyattack.
不过,李牧同时还提醒公关部门的负责人,要做好打击盗版的工作,利用牧野科技现在强大的影响力,以及非常好的口碑影响以及政府关系,对市面上的小商品行业进行监控,如果发现有不法商人盗版植物大战僵尸的形象,一定要坚决打击到底。Finally, the bigplan that before Li Muejects, no onecanthinktoeveryone: If the offlinepromotion and derivative of Plants vs Zombiescomplete, in the second half of this year, hewith the Hollywoodcooperation, will begin shooting " Plants vs Zombies » animationbigmovieof the same name, cancooperatewithSpielberg'sDreamWorks, can the Disneycooperation, and Pixarcooperation, whocan conduct optimalanimationthisGame, oneselfworkwithwhom.
最后,李牧给所有人抛出一个之前没人敢想的大规划:如果植物大战僵尸的线下推广以及衍生产品做好,今年下半年,他将和好莱坞合作,投拍《植物大战僵尸》同名动画大电影,可以和斯皮尔伯格的梦工厂合作,也可以迪士尼合作、和皮克斯合作,谁能把这款游戏进行最优的动画化,自己就跟谁合作。«AngryBird»cancapture300 millionbox offices, «Plants vs Zombies»whynot? So long as the influenceis enough, can definitely expect.
一部《愤怒的小鸟》能斩获三亿票房,《植物大战僵尸》为什么不可以？只要影响力足够,是完全可以期待的。
The plan of bigmoviegaveeveryonegreatlyto inspire, no onedaresto imagine, Gamecanturn into the movie, to move the bigscreen, buttheybelievedLi Mu, so long asLi Mu said that thatcertainly!
大电影的规划给了大家巨大的鼓舞,谁也不敢想象,一款游戏都能够变成电影、搬上大荧幕,但是他们相信李牧,只要李牧说可以,那就一定可以！Li Mutonot make moneynowcompletelyagainpurely the matterworries, Mark that soon, hispresententerprise, as well asheinvestsZuckerbergandElonMuskwill createat leasthundreds of billionsUSDevento crosshundred millionUSDwealthforhim, underthismain key, does not makemoney that Li Mumustconsiderpurely the addition, butmustmake the transformation of money.李牧现在完全不会再为纯粹赚钱的事情发愁,用不了几年,他现在的企业,以及他投资的马克・扎克伯格、埃隆・马斯克就会为他创造至少数千亿美元甚至过亿美元的财富,在这种基调下,李牧要考虑的不是单纯做钱的加法,而是要做钱的转化。Tosomemerchants, becomesmoney earnedto the certain extentwill be aridandtasteless, eventhought that onemonthgainsbillionsto makehimfeel the pain, buthepain, whilecontinuesto make money, Li Muwill not have the idea of suchacting cool, onemonthgainsbillions, ortens of billionswill not lethispain, ifthesemoney earnedcome backis onlydigit of a pileinbank account, perhapsthatwill really makehimfeel the pain.
对有些商人来说,钱赚到一定程度就会变得枯燥、乏味,甚至觉得一个月赚几十亿已经让他感到痛苦,可他一边痛苦,一边还是继续赚钱,李牧不会有这样装逼的想法,一个月赚几十亿,或者几百亿不会让他痛苦,而如果这些钱赚回来只是一个堆在银行账户上的数字,那恐怕会真的令他感到痛苦。Therefore, Li Muin the futureoneselfplanhasto the matter and responsibility that includes, ifhelpsChinagloballycomplete the culturaloutput.
所以,李牧未来给自己规划的事情和责任有很多,其中就包括如果帮助华夏在全球范围内做好文化输出。
To make the globalcultureoutput, must first havesuperipas the weapon that attacking a cityto seize territory, so-calledip, inwrittensignificancesaid,is the intellectual property, MarveldrawsIron Manisip, Li Mutakeradicalone„Old ManDing” is also ip, but the differenceis, Iron Mancancapturetenhundreds of millionsfansin the world, „Old ManDing”it is estimated that the presentthree -year-old childhas even playedgreasily, therefore, reallymustsayip in strategic significance, must has the powerfulfansbase number, andfanshas the intellectual property of paymentpotential.
想做全球文化输出,首先要有超级ip作为攻城略地的武器,所谓ip,书面意义上说,就是知识产权,漫威画一个钢铁侠是ip,李牧自己拿笔画一个“丁老头”也是ip,但区别是,钢铁侠在全球能斩获十几亿粉丝,“丁老头”估计连现在的三岁小孩都已经玩腻了,所以,真要说战略意义上的ip,必须得是拥有强大粉丝基数,并且粉丝具备付费潜力的知识产权才可以。Nowadays, „ip”as well as„ipderivation” the concepthad not been created, but„the ipderivation”ithas beenEurope and US and Japaneseentertainmentdomainopportunities, playsisDisney that earliest the ipderivationspends, Mickey Mouse and Donald Duckdozensyears ago the firehas spread the world, the derivative that alsovarioustypescontainMickey Mouse and Donald Duckimagealsostartsto sellin the global marketgreatly, Li Musmalltime, in the kindergartenschoolmatehashalf ofpeopleat the back of the book bag of Mickey MouseandDonald Duck, althoughispirating, butinmaturemarket environment, allsimilar. The derivativeis helpingDisneymake money.
这年头,“ip”以及“ip衍生”的概念还没有被创造出来,但是“ip衍生”本身早就是欧美以及日本娱乐领域的生财之道了,最早将ip衍生玩出花来的就是迪士尼,米老鼠和唐老鸭早在几十年前就已经火遍全球,随之各种包含米老鼠和唐老鸭形象的衍生产品也开始在全球市场大卖,李牧小的时候,幼儿园同学里有一半的人背着米老鼠和唐老鸭的书包,虽然都是盗版,但在成熟的市场环境下,所有类似的衍生产品都在帮助迪士尼赚钱。ButDisneyin the ipderivationfiercestis the theme park, but the firsttheme parkhas almost started doing business50years ago, the element in itstheme park, is completely ownsuperip, is the cartoonimages of thesefiery/popularworld, includingDonald Duck, Mickey Mouse, Snow White, CinderellaandWinnie, thesesuperip not only can directlytransform the cartoonfans, but can also achievein the global marketunique, thistrulyisveryfierce.
而迪士尼在ip衍生中最厉害的就是主题公园,而第一家主题公园差不多在五十年前就已经开业,其主题公园内的元素,全部都是自有的超级ip,也就是那些火爆全球的卡通形象,包括唐老鸭、米老鼠、白雪公主、灰姑娘、小熊维尼,这些超级ip不但能直接转化自家卡通的粉丝,还能做到在全球市场上独一无二,这个确实是非常厉害。ReviewsChina, to the Li Murebirthtime, nobases on the theme park that Chinaipis borntruly, on the contrary, the ShanghaiDisneyparadisejuststarted doing business, businessfiery/populartolettingDisneysuspects the life, richest familyMr.kingoncetalked wildly, hasWan Da , the Disney20yearsare unable to gain, butShanghaiDisneyhas made the profitin the firstyear of starting doing business, thisindicated that has the historicalbackground, to have the simple framework, to have the enterprise of powerfulipsupport, the performanceinmarkethasstablyhowpowerful.
反观华夏,一直到李牧重生的时候,也没有一家真正基于华夏ip诞生的主题公园,相反,沪市的迪士尼乐园刚一开业,生意火爆到让迪士尼都怀疑人生,首富王先生曾放言,有万达在,迪士尼二十年也无法盈利,可是沪市迪士尼在开业的第一年就已经实现了盈利,这足见一家有历史底蕴、有成熟模式、有强大ip支撑的企业,在市场中的表现有多么的稳定强大。In the Li Mueye, Wan Datheme park , if no powerfulipsupport, andwithoutcontinually the creationhigh-qualityipability, then the Wan Datheme parkwill never possibly put togetherDisney, mostalsoputs together the hardware and management levelwith the happyvalleyandsideespeciallythistype of pureamusement park.
在李牧眼里,万达主题公园如果没有强大的ip支撑,并且没有持续创造优质ip的能力,那么万达主题公园永远都不可能拼得过迪士尼,最多也就跟欢乐谷、方特这种纯粹的游乐场拼一拼硬件与管理水平。But the Disneysoft strengthisWan Dais unable to surpassforever, even the 3 years oldchildrenknow,going toDisneycanseeMickey Mouse, seesSnow White and Cinderella, evenbelongs to the fairy taleworld, the entertainment facilities , the persona and brilliant performancethesecharacters, this pointWan Dadid not surpassin any event.
但迪士尼的软实力是万达永远无法赶超的,连三岁的孩子都知道,去迪士尼可以看到米老鼠、看到白雪公主与灰姑娘,甚至还有属于这些人物的童话世界、娱乐设施、人物形象以及精彩演出,这一点万达无论如何都赶超不了。Li Muhopesin the futurewhenmoney-making, canwithgainingmoney, isChinabuildssome to sweep acrosssuperip of the world, Plants vs Zombiesis onlyfirst, in the future may have the angerbird, the fruitNinjaandtempleto escapethesephenomenonlevelssuperGame, if the Chinanetarticledevelops, oneself can also helpnetarticleipcarry forward, making the Chinaclassicalnetarticleoutput the entire worldin the form of outstandingtelevision work.李牧希望将来在赚钱之余,能够用赚来的钱,为华夏打造一些能够席卷世界的超级ip,植物大战僵尸只是第一个,未来可能还会有愤怒的小鸟、水果忍者、神庙逃亡这些现象级的超级游戏,如果华夏网文发展起来,自己还可以帮助网文ip发扬光大,让华夏经典网文以优秀影视作品的形式输出到全世界。《Ghost Blows Out the Light》suchEasternexplorationclassipcannotoutput the world, looks likeinLi Muis a speciallybigregret, 《The Three-Body Problem》suchChinaclassicalscience fictioncannotmake the outstandingmovieto output the worldagain, isone in Li Muheartbigregretted,causes such regrettablereasonto have, for example the Chinafilm and televisioncompanyoverall strengthis insufficient, the jobholderslevel of Chinafilm and televisionindustryalsohasto be short , the capitalboldnessalsonottoofoot of Chinafilm and televisionindustrywait/etc, butin the final analysis, the issue of money.《鬼吹灯》这样的东方探险类ip没能输出到全球,在李牧看来就一直是一个特别大的遗憾,《三体》这样的华夏经典科幻没能拍成优秀的电影再输出到全球,也是李牧心中的一大遗憾,造成这样遗憾的原因有很多,例如华夏的影视公司整体实力不够、华夏影视行业的从业人员水平还有欠缺、华夏影视行业的资本魄力还不太足等等,但是归根结底,还是钱的问题。To the stand-alone project, nocapitalis willingto lose moneyto do, becausestand-alone project, ifloses money, is almost impossibleto have the opportunityto gainagain, the film and televisionplaymanufactureis the standardstand-alone project, the 《Ghost Blows Out the Light》storytruly is very good, butpresents the costto be too high, what the film and televisioncompany and film and televisionfundfirstconsidersiscangain the cost, underthispremise, does not pateither, eitheronlythrows a fewmoneyPairottenpiece, will therefore have the trashpieces of so manyfivehairspecial effectconstantlyto emerge, like thispats《Ghost Blows Out the Light》 that comes out is also good, «Grave Robbers», itsaudienceis unable to acceptcontinually., Howalsopossiblyto output the overseas?
对独立项目而言,没有一个资本愿意赔钱去做,因为独立项目如果赔钱,几乎不可能再有机会赚回来,影视剧制作就是标准的独立项目,《鬼吹灯》的故事确实很好,但呈现成本过高,影视公司以及影视基金首先考虑的是能不能赚回成本,在这种前提下,要么不拍,要么只投较少的钱拍一部烂片,所以才会有那么多五毛特效的垃圾片不断涌现,这样拍出来的《鬼吹灯》也好,《盗墓笔记》也罢,连本国观众都无法接受,又怎么可能输出到海外？However, ifLi Mudeals, will not havesuchissue, in the future, hisassetmanyto may spend unable to all spend, ifin2010with the budget of twohundred millionUSD, asking this world'smost specializedteamto pat《Ghost Blows Out the Light》, certainlycanpush to the international market《Ghost Blows Out the Light》, ifcaninvestfivehundred millionUSDto make the 《The Three-Body Problem》trilogyin2015, thisChinascience fictionwork that will captureHugoto reward, certainlycanbecomeworld-classscience fictionbigip, butwhy《Ghost Blows Out the Light》and can't 《The Three-Body Problem》obtain the bigsuccessinfilm and television? In the final analysis, is short of money.
但是,如果李牧来操盘,就不会有这样的问题,未来,他的资产可能多到怎么花都花不完,如果在2010年拿两亿美元的预算,请这个世界上最专业的团队拍《鬼吹灯》,一定能把《鬼吹灯》推向国际市场,如果能在2015年投资五亿美元拍《三体》三部曲,这部夺得雨果奖的华夏科幻巨著,一定能够成为世界级的科幻大ip,可为什么《鬼吹灯》和《三体》都没能在影视方面取得大成功？归根结底,就是缺钱。Chinadoes not lack the richperson, whatlacks is willingto pay the fundfor the cultural propagation, andperson who does not count the return, movie box office, whenChinajustshowed improvement after illness, variousgroup of capitalkill the film and televisionindustry, butthesecapitalfor the culture, theyhave not regarded to make the quickmoney the culture the business, organizes a film and televisionfund, investsseveralfilm and televisionprojects, severalmonths of hatchingthenscreens, anticipationbox officeoverhundred million, 500 million, 1 billion.华夏不缺有钱的人,缺的是愿意为文化传播付出资金,并且不计回报的人,电影票房在华夏刚有起色的时候,各路资本都杀进影视行业,可这些资本没有一个是为了文化本身,他们都是把文化当成一笔能够赚快钱的生意,组织一个影视基金,投资几个影视项目,几个月孵化然后上映,期待票房过亿、过五亿、过十亿。
The goal in order toachievemaking money, theseso-called„cultural worker”, there isa large number to make moneyto stop at nothing, somepeopleplagiarize others 'sstory, somepeopleviolateothers'copyright, somepeople the audience, when the foolcreates the falsepropaganda, but alsosomepeoplehirevariousgroup of water armycrazyhypes, evento discredit the competitor, the buying a ticketroom, evenstealsothers'box office, thegroup of people who therefore, Chinaplays the cultural industry, overallwork ethicsmight as wellreal estate speculators, whatafter all the real estate speculatorsthinkiseveryonefriestogether the real estate market, whomnever havingto hope the estate of othersfamily/home, becausecollapsesaccidentally/surprisingly, will not have the personto blastothers. House......
为了达到赚钱的目的,这些所谓的“文化人”,有相当一部分为了赚钱无所不用其极,有人剽窃他人的故事,有人侵犯别人的版权,有人把观众当傻子做虚假宣传,还有人雇佣各路水军疯狂炒作、甚至抹黑竞争对手,买票房、甚至偷别人的票房,所以,华夏玩文化产业的这批人,总体的职业道德还不如炒房团,毕竟炒房团想的是大家一起把房地产市场炒起来,从来没谁盼着别人家的楼盘因为意外倒塌,更不会有人去炸掉别人的房子……Li Muis not willing with fillmercenary spiritso-called„cultural worker”to be a companionlike this, hewantsto regard a loftymatterto do the culture, in the future, heis willingto put out10 billionevenseveral hundredhundred millionandover a thousandhundred millionUSD, inownlifetimecontinuoussupports the Chinaculturalproject, is the output of Chinaculture in the world completes the sufficientboost, after all the cultureis not a business, butis an art, a culture of nationality, not only an art, is an inheritance!李牧不愿与这样充满了铜臭的所谓“文化人”为伍,他想把文化当成一件崇高的事情去做,未来,他愿意拿出百亿甚至数百亿、上千亿美元,在自己的有生之年持续不断的去扶持华夏的文化项目,为华夏文化在全世界的输出做好充足的助力,毕竟文化不是一门生意,而是一门艺术,一个民族的文化,不只是一门艺术,还是一份传承！
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