RINAPE :: Volume #14

#1330: Method new promotion

LNMTL needs user funding to survive Read More

The Yanjing atypical pneumonia announced that after the next morning, many sensitive Yanjing people then start to flee Yanjing, they through scattering the friends and relatives in whole country, consult regional SARS, found not to have the city of SARS then to go, looks for a hotel to live previous a while, if the local area discovers the SARS, changes one again. 燕京的非典疫情公布后的翌日凌晨,不少过于敏感的燕京人便开始逃离燕京,他们通过散落全国各地的亲戚朋友,咨询各地的非典情况,找到没有非典的城市便驱车前往,找个酒店住上一阵子,如果本地发现非典,就再换下一座。 Although such approach somewhat responded extremely, but in front of Yanjing of 20 million population base, such person was also not infrequent. 虽说这样的做法有些反应过激,但在两千万人口基数的燕京面前,这样的人也不在少数。 Many had the person who goes to the capital to plan, after knowing that Yanjing had the epidemic situation to change own journey plan temporarily, the tourist industry of Yanjing started to enter several -month long cold winter period overnight. 许多原本有进京计划的人,都在得知燕京出现疫情之后临时改变了自己的出行计划,燕京的旅游行业一夜之间开始进入长达数月的寒冬期。 Yanjing and other provinces and cities connected transportation also enter one type immediately „spring festival transportation pattern”, the person of going to the capital quickly wanes, has the person sudden growth of Capital. 燕京与外省市相连的交通也立刻进入了一种“春运模式”,进京的人骤减,出京的人猛增。 Haizhou previous life on the carrying/sustaining many scared clan that fled from Yanjing, at that time Haizhou only a small number of hotels and hotels completely sold out, on the avenue is running large number of Capital sedan, these people's such as tide when the SARS arrival flooded into Haizhou generally, after the SARS ended without a trace that such as the ebb tide vanished generally. 海州上辈子就承载了不少从燕京逃离出来的恐慌一族,那个时候海州仅有的少数宾馆、酒店全部客满,大街上跑着大量京牌轿车,这些人在非典到来时如潮水一般涌入海州,在非典结束后又如退潮一般消失的无影无踪。 In Li Mu to a Haizhou dozens years of impression, 2003 spring summer, was Haizhou external most populous time. 在李牧对海州几十年的印象里,2003年的春夏,是海州外来人口最多的时候。 Evades it during that this people from other place is less, native to flee one after another, the Li Mu's parents drives before sunrise, marches forward toward Yanjing. 在这种外地人避之不及、本地人陆续逃离的当口,李牧的父母天不亮就开车出发,向着燕京一路行进。 Simultaneously heads for Yanjing, Zhao Ziqiu Mother Xie Yun. 同时启程前往燕京的,还有赵子秋的妈妈谢芸。 Xie Yun led nannies and two drivers from the family/home, a Business Car final row of seat piles up with the daily necessities that she reorganized at the same night, this time, she has completed in Yanjing treats to the second half of the year plan. 谢芸从家里带了一个保姆和两个司机,商务车最后的一排座位堆满了她连夜整理出来的日用品,这一次,她已经做好在燕京待到下半年的打算。 Zhao Xianliang although to Xie Yun leaves some not to abandon, but after old man heart that child irrational self-respect, he also approved the decision of Xie Yun, after all the decision of Xie Yun truly is the present best solution, does not have one. 赵贤良虽然对谢芸的离开有些不舍,但抛开老男人心底那孩子般不理性的自尊心之后,他也认可了谢芸的这个决定,毕竟谢芸的这个决定确实是眼下最好的解决方案,没有之一。 This also made 40-year-old Zhao Xianliang understand a truth, grown masculine although was main force output of society, had a more rational and comprehensive ideological mode, but the masculine character at many critical moments, was instead inferior that the female was steadier. 这也让40多岁的赵贤良悟出了一个道理,成年的男性虽然是社会的主力产出者,同时也拥有更加理性和全面的思维模式,但男性的性格在很多关键时刻,反而不如女性更稳。 The Xie Yun fiercest place is enough steady, she possibly cannot achieve the ten points at anything, but can achieve eight points at most things, Zhao Xianliang certain aspects and can sometimes reach altitude, but will also fall into own shackles sometimes, passes an examination minute/share unable to take. 谢芸最厉害的地方就是足够稳,她可能在任何事情上都做不到十分,但能在绝大多数事情上都做到八分,赵贤良自己某些方面、某些时候能达到十分的高度,但有些时候也会陷入自己的桎梏,连个及格分都拿不到手。 This matter also made Zhao Xianliang comprehend a truth, a successful man, could not leave an outstanding good wife, if a side powerful error correction mechanism, the man has not likely destroyed in oneself individuality and biased. 这件事也让赵贤良领悟了一个道理,一个成功的男人,离不开一个出色的贤内助,如果身边没有一个强大的纠错机制,男人很可能毁于自己的个性与偏执。 ...... …… Zhao Ziqiu happy an evening. 赵子秋开心了一个晚上。 6 p.m. to midnight incomparably worried she, the happy completeness could not have slept late at night. 前半夜还无比苦恼的她,后半夜高兴的完全睡不着觉。 When Mother when telephone told her to came Yanjing to accompany her decision, she excitedly arrives shouts loudly, the person half building awakened in the corridor. 当妈妈在电话里告诉她要来燕京陪她的决定时,她激动到大喊大叫,在走廊里把半层楼的人都惊醒了。 Is good is quite good because of the Zhao Ziqiu personal connection, otherwise the greater part of the night shouts and wrangles to affect so many people to sleep, feared that must draw on the community hatred. 好在赵子秋的人缘比较好,否则大半夜大呼小叫影响这么多人睡觉,怕是要招来群体仇恨。 One in the morning, Zhao Ziqiu non-stop to a Mother round of message, inquired that she to, eats meal not to have, is tired, stops up, impatient, raises the head the appearance of hope, letting Xie Yun wants to narrow a while not to have the opportunity on the vehicle. 一上午,赵子秋不停的给妈妈发短信,询问她到哪了,吃饭没,累不累,堵不堵,一副迫不及待、翘首期盼的样子,让谢芸想在车上眯一会儿都没有机会。 Li Mu this is exceptionally busy in the morning. 李牧这个上午异常忙碌。 For to the staff enough drive, Li Mu arrives at Muye Science and Technology very early in the morning, bringing the executive to meet with the staff members, the core mission of meeting is to let the staff knows, the critical moment, the executive in company will hold the post with them together, at the same time, the company also made massive preparations for everyone's safety, enabling everyone to reduce the dread as far as possible. 为了给员工足够的激励,李牧一大早就到牧野科技,带着公司高层跟全体员工开会,开会的核心目的是为了让员工知道,关键时刻,公司的高层会跟他们一起坚守岗位,与此同时,公司也为大家的安全做了大量的准备,让大家可以尽可能减少恐惧心理。 After having held the mobilization meeting of staff members, Li Mu immediately met with the Kong Lingyu, Chen Tong as well as Fang Xudong and other executive personnel, the discussion recent key emphasis, the comforting of guard as well as staff of company had determined, then everyone must precipitate the thoughts as far as possible in the business. 开过全体员工的动员大会之后,李牧立刻跟孔令宇、陈同以及方旭东等公司高层人员开会,讨论近期的重点工作,公司的防疫以及员工的安抚已经确定,接下来所有人还是要尽可能将心思沉淀在业务上。 In the high-level meeting, Kong Lingyu reported at present «Plants vs Zombies Online» in operation in the world, at present, players of Plants vs Zombies in the world has broken hundred million, basically 90% YY users are playing this Game, and because of this Game, but also was YY provided 28 million new account growth in turn, this benefitted from «Plants vs Zombies Online» places completely in the ecological systems of YY, anybody wants to play «Plants vs Zombies Online», needed the log in YY account number, even if were the single plane pattern is also same, this forced each player who did not have YY, must register a YY account number. 高层会议中,孔令宇汇报了目前《植物大战僵尸online》在全球的运营情况,眼下,植物大战僵尸在全球的玩家已经破亿,基本上90%的yy用户都在玩这款游戏,而且因为这款游戏,还反过来为yy提供了两千八百万的新账户增长,这得益于《植物大战僵尸online》完全安放在yy的生态体系内,任何人想玩《植物大战僵尸online》,都必须要登陆yy账号,哪怕是单机模式也是一样,这就迫使每一个没有yy的玩家,都必须注册一个yy账号。 But social games, with the ordinary Online Games biggest difference is, ordinary Online Games „personal connection” cannot play in the same old way, but social games , if no „personal connection”, lost the larger part Game pleasure, «Plants vs Zombies Online» and «Town of Paradise», plays the completely same role in this regard: Guides the Game user to promote Game experiences, but increases itself the personal connection accumulation on YY. 而社交游戏,与普通网游最大的区别就在于,普通网游没有“人脉”也照样可以玩,但社交游戏如果没有“人脉”,就失去了一大半的游戏乐趣,《植物大战僵尸online》和《天堂小镇》在这一点上,起到了完全相同的作用:引导游戏用户为了提升游戏体验,而增加自己在yy上的人脉积累。 The «Plants vs Zombies Online» user community increases unceasingly, the die-hard fan quantity constantly is also growing, at present, " Plants vs Zombies Online » high-definition wallpaper download(ing) number of times has broken through 100 million times, if according to the user calculates, removes to repeat the download(ing) data, surpasses 20 million different user download(ing), this proof, surpasses the 20 million user, is interested in " Plants vs Zombies Online » peripheral product. 《植物大战僵尸online》的用户群体不断增加,铁杆粉丝的数量也在不断增长,目前,《植物大战僵尸online》的高清壁纸下载次数已经突破一亿次,如果按用户计算,去掉重复下载的数据,也有超过两千万不同的用户下载,这证明,有超过两千万用户,对《植物大战僵尸online》的周边产品感兴趣。 But YY also got online «Plants vs Zombies Online» enjoys the skin specially, skin use was higher than the download(ing) number of times of wallpaper, exceeded the 30 million people ; 而yy也上线了《植物大战僵尸online》的专享皮肤,皮肤使用次数比壁纸的下载次数还要高,超过了三千万人次; Meanwhile, YY Show of «Plants vs Zombies Online» subject also gets online in the YY Show commercial city officially, taking advantage of the heat degree of YY promotion, in just two days, created the equivalent 50 million RMB sales volume ; 同时,《植物大战僵尸online》主题的yy秀也在yy秀商城正式上线,借着yy推广的热度,在短短两天时间内,创造了等值五千万人民币的销售额; But sells is better, is in «Plants vs Zombies Online» Game various skins, ultra moe various plant skins of version, when the good friend battles can promote the recognition and superiority feeling of user to a great extent, looks like «King Glory», the skins of various «lol» in Hero, was all the rage all player communities all of a sudden, Game altogether got online more than 300 kinds of various type skins, in several days accumulated purchase to break through 200 million times, the list even price in 2.8 Yuan RMB about, the overall sales volume achieved astonishingly 560 million. 而卖的更好的,是《植物大战僵尸online》游戏里面的各种皮肤,超萌版的各种植物皮肤在好友作战的时候能够很大程度上提升用户的辨识度以及优越感,就像是《王者荣耀》、《lol》里各种英雄的皮肤,一下子风靡了所有的玩家群体,游戏一共上线了三百多种各式皮肤,数天内累积购买次数突破两亿次,单均价格在2.8元人民币左右,整体销售额达到了惊人的5.6亿。 «Plants vs Zombies Online» the sales data, subverted at present the business model of Game market completely, present Game market many monster moths, the path basically two types of Game Company profit, have not been sell Game either, either is the time fee, particularly Online Games, is almost obeying the pattern of time fee, but, comes out suddenly Game to the user free , the key is, it can by selling „virtual image” unexpectedly obtains such high sales running water, almost subverts three views. 《植物大战僵尸online》的这个销售数据,完全颠覆了目前游戏市场的商业模式,现在的游戏市场没有多少妖蛾子,游戏公司盈利的路子基本上就两种,要么就是卖游戏,要么就是计时收费,尤其是网游,几乎完全都遵照着计时收费的模式,但是,忽然出来一款游戏对用户免费也就罢了,关键是,它竟然能靠卖“虚拟形象”取得这么高的销售流水,几乎是颠覆三观。 Even if present also hot 《Legend》, cannot reach " Plants vs Zombies Online » present running water scale, Legend under the impact of MU Online / miracle, the difficulty that in addition plug-in brings, the daily net profit can reach 200,000 Yuan scale at present reluctantly, but every day exceeds 1 million Yuan net profit compared with previous life during the same period the scale, battle efficiency weak incessantly tiny bit. 哪怕是眼下还正火的《传奇》,都没能达到《植物大战僵尸online》现在的流水规模,传奇在奇迹的冲击下,加上外挂带来的困扰,眼下每天的净利润勉强能达到二十万元的规模,但与上辈子同时期每天超过100万元净利润的规模相比,战斗力弱了不止一点半点。 Kong Lingyu after reporting the Game data situation, patted the side to be responsible for the Game construction Old Xu, said to everyone: „Old Xu looked for me yesterday, looks at the Game new pattern prototype that one set of he designed to me, I find it very interesting, in particular, making Old Xu give everyone to introduce.” 孔令宇在汇报完游戏的数据情况之后,拍了拍身边负责游戏架构的老徐,对所有人说道:“老徐昨天来找我,给我看了一套他设计的游戏新模式原型,我觉得很有意思,具体的,让老徐自己来给大家介绍吧。” Old Xu nods, modest saying: „Leader, our «Plants vs Zombies Online» present truly makes the progress of focusing attention on, but from me, our Game although is outstanding, however Game pattern slightly some are not very plentiful, the issue that this possibly can bring is the Game life span is not very long-time, everyone in this time stage crazily love our Game, but likely in a year even six months later, when Game interestingly by excavation and consumption was similar, the user gradually will certainly drain, therefore I felt, it is necessary to conduct certain promotion and development to our Game patterns as soon as possible, particularly at good friend online combat teamwork. In issue.” 老徐点点头,谦虚的说道:“诸位领导,咱们的《植物大战僵尸online》眼下确实取得了非常瞩目的成绩,不过从我个人来看,我们这款游戏虽然非常优秀,但是游戏的模式还是略微有些不够丰满,这可能会带来的问题就是游戏寿命不够长久,大家在这个时间阶段都疯狂的迷恋咱们这款游戏,但很可能在一年甚至半年以后,等游戏本身的趣味性被挖掘和消耗的差不多了,用户一定会逐渐流失,所以我觉得,有必要尽早对我们的游戏模式进行一定的升级和拓展,尤其是在好友联机协同作战的问题上。” To the viewpoint of Old Xu expressed the support including Li Mu everyone, «Plants vs Zombies Online» in the final analysis is small Game, beginning simply, dissemination is fast, but relative also has the situation that the background insufficient, the air/Qi is insufficient, in the Li Mu's impression, such Game little can maintain the lasting exuberant vitality extremely, to make its life span longer, must conduct the depth exploitation on the Game construction. 包括李牧在内的所有人对老徐的观点都表示了赞同,《植物大战僵尸online》说到底是一款小游戏,上手简单、传播快速,但相对的也存在底蕴不够、中气不足的情况,在李牧的印象中,这样的游戏极少能够保持持久旺盛的生命力,所以如果想让它的寿命更长,就必须在游戏架构上进行深度开发。 Therefore Li Mu said to Old Xu: „Old Xu, you have any good idea, can tell everyone in detail.” 于是李牧对老徐说:“老徐,你有什么好的想法,可以详细跟大家说一说。” Old Xu said: „Before Chief Li you , the core classification of this Game is ‚turret defense class’ Game, the Game player has a defense psychology inborn, as well as defends the successful sense of achievement, this point I approves, gave me to inspire enormously, I understand now finally why I with the friend online hit the red alert to the war, most likes using France, moreover most liked constructing full Jupao and light corner tower and air defense missile the base around, actually each user psychology had such defense psychology, under certain circumstances, defended the successful sense of achievement, compared with sense of achievement of attack succeed. Prominent, therefore I, will play ‚turret defense class’ Red Alert Game.” 老徐道:“李总您之前把这种游戏的核心归类为‘炮塔防御类’游戏,游戏玩家天生有一种防御型心理,以及防御成功的成就感,这一点我是非常认同的,也给了我极大的启发,我现在终于明白,为什么我跟朋友联机打红色警戒对战的时候,最喜欢用法国,而且最喜欢把基地周围建满巨炮和光棱塔以及防空导弹,其实每一个用户心理都有这样的防御心理,在某些情况下,防御成功的成就感,比进攻成功的成就感更加突出,所以我才会不知不觉间,把红警玩成了‘炮塔防御类’游戏。” „However Red Alert playing is very to me big , because its map are many and varied, the terrain are also many and varied, the world of ice and snow, Bering Strait, arctic circle and forever arena, these maps are fun , because the terrain is changeable, the island, shallow seas and tidelands, plain, mountainous region, pass and bridge, many elements can make the player bring into full play oneself organization coordination ability, in view of the different maps, conducts the different defense layouts, I believe everyone plays Bering Strait and arctic circle time, majority will first break, plays the world of ice and snow the time by the islands bridge in the initial stage, will find the way to rob the middle valuable quarry, plays. The arctic circle can find the way to seize more oil wells, this tremendous free display space, is Game attracts the key point of user for a long time ;” “而红警对我来说之所以可玩性很大,就是因为它其中的地图多种多样,地形也多种多样,冰天雪地、白令海峡、北极圈、永远的竞技场,这些地图之所以好玩,是因为地形多变,海岛、滩涂、平原、山地、隘口、桥梁,诸多的元素可以让玩家充分发挥自己的组织协调能力,针对不同的地图,进行不同的防御布局,我相信大家玩白令海峡、北极圈的时候,大多数都会在初始阶段先把岛屿两侧的桥梁打断,玩冰天雪地的时候,都会想办法去抢夺中间的宝石矿,玩北极圈都会想办法抢占更多的油井,这种巨大的自由发挥空间,才是游戏长久吸引用户的关键点;” „Therefore I felt, our Game transcriptions, must conduct the vigorous depth exploitation to the Game map, cannot be only the fixed 2-3 scenes absolutely, is pure to the Zombie(s) quantity and difficulty degree adjusts, in this case, will certainly cause the user to be weary in the future, the multiplicity that we might as well profit from the Red Alert map, develops much is more interesting, the recent maps of more method, why for example can Zombie(s) walk the straight line? Why cannot be a bigger map, the path intriguing map, the player can act according to the difference of path, conducts the different defended combinations, even can change the Zombie(s) march path through the planter plant, in this case, the method can in the existing foundation, conduct a new promotion!” “所以我觉得,我们的游戏副本,一定要对游戏地图进行大力的深度开发,绝对不能只是固定的2-3个场景,然后单纯对其中的僵尸数量、难易程度进行调节,这样的话,将来一定会引起用户厌倦,我们不如借鉴红警地图的多样性,去开发更多更有意思、更多玩法的新地图,比如僵尸为什么非要走直线？为什么不能是一个更大的地图,道路错综复杂的地图,玩家可以根据道路的不同,进行不同的设防组合,甚至可以通过种植植物来改变僵尸的行进道路,这样的话,玩法就能够在现有基础上,进行一个新的升级！”
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