RINAPE :: Volume #2

#129: Expansion plan of Father Li Mother Li


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Mentioned the business, Father Li Mother Li happy grinning with ear to ear. 一提到生意,李爸李妈开心的合不拢嘴。 Look in September just passed, in the shop inventoried, the sales volume 700,000, average day of 20,000 many. 这不,九月份刚过去,店里盘点了一下,销售额七十万,平均下来一天两万多块。 The Li Mu hear sighed again and again, initially oneself underestimated the potential of clothing market, but also thinks that a day 10,000 turnovers are very extraordinary, even might as well half of effective sale volume. 李牧听完连连感叹,当初自己还是低估了服装市场的潜力,还以为一天一万的营业额就已经很了不起了,甚至还不如实际销售额的一半。 Since thinks starts doing business, the turnover almost 100 40-50 ten thousand, are startled he unable to speak, at present the net profit of shop has several hundred thousand Yuan. 想到开业至今,营业额已经差不多一百40-50万,更是惊得他说不出话来,眼下店铺的净利润已经有几十万元了。 Mother Li said: Recently the business dropped a point slightly, but other in October/ten months the low weather starts to transfer coolly, definitely is a wave of busy season, by the end of November, the winter clothing will pull up a busy season, how long then could not want, celebrated quickly Spring Festival, was the busy season.” 李妈说:“最近生意稍微回落了一点,不过等十月低天气开始转凉,肯定又是一波旺季,到了十一月底,冬装又会拉起一个旺季,然后要不了多久,又快过春节了,更是旺季。” Li Mu nods: Brand clothing did not have the true off season, all changing to the clothing of the new season are the busy seasons, besides changing to the clothing of the new season, before begins school the busy season and Spring Festival busy season, calculates, one year also on the past.” 李牧点点头:“品牌服装本来就没有真正的淡季,所有的换季都是旺季,除了换季,还有开学前的旺季、春节旺季,算算下来,一年也就过去了。” Mother Li also approves of the Li Mu's view very much, but expression hesitant moment, said to Li Mu: Son, said before matter that Yanjing purchases homes, now it seems like wants slow one slow.” 李妈也很是赞同李牧的说法,不过表情犹豫了片刻,对李牧说:“儿子,之前说在燕京买房的事,现在看来要缓一缓了。” Thinks that beforehand Mother Li wholeheartedly wants to purchase homes in Yanjing, Li Mu then curious asking: What's wrong looks at this trend, in November should be able to make one set of house rent.” 想到之前李妈一心想在燕京买房,李牧便好奇的问道:“怎么呢看这个趋势,11月应该就能赚出一套房钱了。” Nearby Father Li says: Your mother has a liking for a brand, called Semir, inquired just right headquarters also in Wencheng, therefore thought to pass this brand to discuss after the holiday.” 一旁的李爸开口说道:“你妈又看上一个品牌,叫森马,打听了一下正好总部也在温城,所以就想节后过去把这个品牌谈下来。” Mother Li feared that Li Mu did not agree, then explained: I thought that Semir this sign is good, although does not have Meters/bonwe brand recognition to be high, but has not missed many, I found time Jinling to transfer, discovered that the business of their shop was not worse than Meters/bonwe.” 李妈李牧不同意,便解释道:“我觉得森马这个牌子还是不错的,虽然没有美特斯邦威的品牌认知度高,但是也没差多少,我抽空去金陵转了一圈,发现他们店的生意不比美特斯邦威差。” In Li Mu heart pleasantly surprised again and again, the parents also changed, no longer before is, wholeheartedly is thinking the mentality of making Weibo wages, no longer feared the attitude of foot to money Wei the hand in the past, now they have started to plan the development domain unexpectedly, rare. Really rare. 李牧心中惊喜连连,爸妈也变了,不再是以前一心想着赚一份微薄工资的心态、不再是以往对钱畏手畏脚的态度,现在他们竟然已经开始谋划开拓版图了,难得。实在难得。 Semir this sign, Li Mu had also considered, but unifies own memory, it does not have the performance stability of Meters/bonwe. Therefore initially when chose one removed it, but, currently has Meters/bonwe, if opened a shop again, Semir was good to choose. 森马这个牌子,李牧曾经也考虑过,但结合自己的记忆,它没有美特斯邦威的表现稳定。所以当初在多选一的时候才把它排除开来,但是,现在已经有了美特斯邦威,如果再开一家店,森马就是个好选择。 Therefore. Li Mu said with the extremely firm tone: I thought that your two this ideas were good, we cannot only one shop be well satisfied, the market space of apparel industry is very big, if there is a good project, the fund is also abundant, must start decisively 于是。李牧用极其坚定的语气说道:“我觉得您二位这个想法太棒了,我们不能只一家店就心满意足,服装行业的市场空间还是非常非常大的,如果有好项目,资金也充沛,就一定要果断下手” Saying, Li Mu somewhat was also worried, asked the parents: „Are you busy at the energy being able to worry about now 说着,李牧也有些担心,问爸妈:“你们现在忙不忙精力能顾得过来吗” Mother Li then said: Your little uncle mother was too competent, most things we do not need to meddle, even we do not need to go to the shop every day. Recently was several days looked at the sales figure in the past, looked to keep in stock again, decided the purchase quantity with your little uncle mother, every week to an account, there is a computer system help, therefore was very idle.” 李妈便说:“你小舅妈太能干了,大多数事情我们不需要插手,甚至我们都不需要每天去店里。最近就是几天过去看一下销售情况,再看下库存,跟你小舅妈定一下进货量,每周对一次账,又有电脑系统帮忙,所以挺清闲的。” Father Li said in one side said with a laugh: According to the deducting a percentage proportion that we formulate, your little uncle mother can gain more than 10,000 in September, her present working zeal compared with who foot.” 李爸在一旁笑着说道:“根据咱们制定的提成比例,你小舅妈9月份能赚一万多块,她现在的干劲儿比谁都足。” Li Mu nods: Since this, the second shop must have an efficient shopkeeper to be good.” 李牧点了点头:“既然这样,第二家店也得有一个得力的店长才行。” Mother Li hesitant, some lacking self-confidence said: Actually this matter also wants to discuss with you.” 李妈犹豫了一下,有些没底的说:“其实这个事儿也是想跟你商量来着。” Li Mu is waiting for mother as follows. 李牧等待着老妈的下文。 Mother Li said: „After you walk . Has come several times your Little aunt to me.” 李妈道:“你走之后。你小姨到咱家来过几次。” Why Little aunt comes in the Li Mu impression, Little aunt to own, is rarely few at holidays, one year can be great one time. Short one month came several times, certainly has what goal. “哦小姨来干什么”李牧印象中,小姨很少到自己家来,逢年过节都很少来,一年能有一次了不起了。短短一个月就来了几次,一定是有什么目的。 Mother Li simply said: Your Little aunt shop business was getting more and more bad, in my shop business fiery/popular entire Haizhou knows, the shop employee in shop deducts a percentage to calculate that in September several thousand, open a shop also much compared with your Little aunt, therefore your Little aunt that gains thinks in my shop to go to work.” 李妈便道:“你小姨的店生意越来越差了,咱家店里生意火爆海州都知道,店里的营业员9月份提成算下来都好几千块,比你小姨自己开店赚的还多,所以你小姨就想到咱家店里上班。” What to do she comes that my little uncle mother Li Mu saying: „The Little aunt temper you are also clear. Let her work in the little uncle mother, she can be convinced “她来那我小舅妈怎么办”李牧道:“小姨的性子你也清楚。让她在小舅妈手下干活,她心里能服气” Mother Li said: Your Little aunt request is not high, wants to make shopping guide Supervisor, she also opens several years of clothing store, oneself do the sale not to have the issue.” 李妈说:“你小姨要求也不高,就想做个导购领班,她也开几年服装店,自己干销售也没问题。” Li Mu nods, asked: „Is mother's your meaning the newly-opened Semir words, making my Little aunt be shopkeeper 李牧点点头,问:“妈你的意思是不是新开森马店的话,让我小姨当店长” Mother Li said: I truly am this meaning, but also was solicits your suggestions saying that Mother Li supplemented one: Your Little aunt now are quite more than before.” 李妈说:“我确实是这个意思,不过也是征求你的意见”说着,李妈又补充一句:“你小姨现在比以前好很多了。” Mother Li knows at heart, Li Mu has the view to Little aunt very much, for fear that he does not agree with this matter. 李妈心里知道,李牧小姨很有看法,生怕他不同意这件事情。 Father Li also stood on the side of Mother Li at this time, said: Little Mu, your Little aunt currently really has in a big way progressive.” 李爸这个时候也站在李妈一边,道:“小牧,你小姨现在确实有很大进步。” Li Mu slightly one hesitant, sighed. 李牧略一犹豫,叹了口气。 Some of his truly many places cannot look at Little aunt, was the almost 40-year-old person, the mentality was not steady, makes money to flutter, usually spoke to the father somewhat is also caustic and mean, sang a duet with the uncle was more exasperating. 他确实有很多地方瞧不惯小姨,也是快40岁的人了,心态一点都不稳,赚点钱就飘起来了,平时对老爸说话也有些尖酸刻薄,与大舅一唱一和的时候就更气人了。 However, how saying that also after all is the Mother blood younger sister, proceeds but actually for more than ten years, oneself newly-born time, she of big miss also hugs herself, to love itself a lot. 不过,怎么说也毕竟是妈妈的亲妹妹,往前倒十几年,自己刚出生的时候,还是大姑娘的她也没少抱自己、疼自己。 Psychologically, Li Mu does not approve to do business appoints people by favoritism, but, to parents' business, money-making secondary, making them satisfy and make them manifest and show that the life value is most important. 从心理上,李牧不赞成做生意任人唯亲,但是,给爸妈的生意,赚钱是次要的,让他们满足、让他们体现与证明人生价值才是最重要的。 They have the demand of money-making, to have the approved demand, now takes successfully first step, from the gap between rich and poor with family member drawing somewhat big, at this time, they did not have immeasurably self-satisfied, did not have counter- to satirize others excessively, instead the hope helped fall behind own relative, this showed that they also had by the demand that the family member depended upon. 他们有赚钱的需求、有被人认可的需求,现在迈出成功第一步了,从贫富差距上与亲人拉的有些大,这种时候,他们没有沾沾自喜,也没有反过头去讽刺他人,反而希望帮助身边落后于自己的亲戚,这证明他们也有被亲人依靠的需求。 Such being the case, that along with them, with Little aunt is not, so long as she works steadfastly, in family member's shop do not fiddle with what trick that's alright, in that case, parents' sense of achievement will also be more several points. 既然如此,那就随他们吧,用小姨不是不可以,只要她踏实去做事,别自家亲人的店里捣鼓什么猫腻就行,那样的话,爸妈心里的成就感也会更多几分。 Therefore Li Mu earnest makes a few rules for all concerned with the parents: With Little aunt is not good, but several points, first, the Little aunt temperament character must change, particularly when the management sales team, cannot use that being a cut above others attitude, way that and satire taunted ; Next, she must take training earnestly, and realistically completes a responsibility of shopkeeper ; Finally, if Little aunt the ability is insufficient, or the mentality is not positive, must replace her promptly.” 于是李牧认真的与父母约法三章:“用小姨也不是不行,但有几点,首先,小姨的脾气性格要改,尤其是在管理销售团队的时候,决不能用那种高人一等的态度,以及讽刺挖苦的方式;其次,她必须认真参加培训,并且切实做好一个店长的职责;最后,小姨如果能力不够,或者心态不正,一定要及时把她换掉。” Mother Li without hesitation complies, her although wants to help the younger sister, but is so many year of accountants, the sense of principle is very strong. 李妈毫不犹豫的答应下来,她虽然想帮自己妹妹,但做这么多年会计,原则性还是很强的。 Father Li did not have the opinion, did stays behind well happily, did cannot accompany her to wanton mischief with a shop well, after all was also several hundred thousand investments. 李爸就更没意见了,干得好就留下皆大欢喜,干不好也不能拿一家店铺陪她瞎胡闹,毕竟也是几十万的投入。 Li Mu also asked: Shop address” 李牧又问:“店铺地址选好了吗” Elected.” Mother Li said: Separated with our present shop was less than 100 meters, 120 square meters facades are renting outward.” “选好了。”李妈说道:“跟咱们现在的店隔了不到一百米,有一个一百二十平米的门面在往外租。” Li Mu said: Ok, the price appropriate words rent, but the contract regulation must subscribe, best the rent contract of this shop to come now according to us, in this foundation, the rent is slightly expensive are not related.” 李牧道:“行,价格合适的话就租下来吧,不过合约细则得订好,最好是按照咱们现在这家店铺的租房合同来走,在这个基础上,租金稍微贵一点也没关系。” Efficiency extraordinary high of Li Mu didn't expect mother, rented the house in the afternoon, and signed the contract. 李牧没想到老妈的效率出奇的高,当天下午就把房子租了下来,并且签好了合约。 Mother Li said that because oneself had opened Meters/bonwe, therefore to Semir, is the high-quality partner, even can exempt the process that comes to verify, therefore the arrangement time of this shop will not be long, after the holiday signs the contract, then immediately repairs, at the end of October should be able to do business. 李妈说,因为自家已经开了一家美特斯邦威,所以对森马来说,属于优质合作伙伴,甚至可以免去上门审核的过程,所以这家店的筹备时间不会太长,节后去签合同,然后立刻装修,十月底应该就能营业了。 The family of three in allying the Semir issue reached the agreement, the meaning that Father Li as if a little started to speak but hesitated, Li Mu was paying attention to father's performance, he had what words to say probably, but has endured half morning, ate meal by noon has not opened the mouth. 一家三口在加盟森马的问题上达成了共识,李爸似乎有点欲言又止的意思,李牧留意着老爸的表现,他好像有什么话想说,但一直忍了半个上午,到中午吃饭的时候也没有开口。 At noon, Father Li puts out the opening cellar that one bottle of he most likes, oneself but actually 22, to Li Mu but actually about 12. 中午,李爸拿出一瓶他最喜欢的口子窖,自己倒了二两,又给李牧倒了一两左右。 Mother Li starts to prepare the lunch from the morning, the first food that the son goes home, she especially careful, the family of three eats meal, was caused the six dishes and one soup by her actually, two cold dishes, make Li Mu accompany the father to drink a liquor specially. 李妈从上午就开始准备午饭,儿子回家的第一顿饭,她格外的上心,一家三口吃饭,硬是被她弄出了六菜一汤,其中还有两个凉菜,专门让李牧陪老爸喝点酒。 When a material life and mentality of family in progressing day by day, this feeling of satisfaction enrich people especially, ordinary eats meal at home, atmosphere the old times new year's celebration time is more enjoyable than and joyful. 当一个家庭的物质生活与心态都在蒸蒸日上的时候,这种满足感让人格外充实,就连平平常常的在家吃顿饭,气氛都比往年过年的时候还要舒心、愉悦。 On the dining table, Mother Li gives Li Mu to clamp the vegetable/dish, Li Mu also opens wide the belly, eats while drinks, is very happy. 饭桌上,李妈一个劲给李牧夹菜,李牧也敞开肚皮,边吃边喝,好不痛快。 The Father Li 22 liquor get into the stomach, the surface inked ribbon several points of ruddiness, is opening the mouth suddenly: I want to discuss a matter with you.” 李爸二两酒下肚,面色带着几分红润,忽然开口:“我想跟你们商量个事儿。” Mother Li has been preparing food, has not seen Father Li these half morning intertwining, Li Mu has actually watched, simply said: Father you had anything to say directly, you were a household head, something did not need to discuss with us, yourself can also make the decision.” 李妈一直在做饭,没看出李爸这半个上午的纠结,李牧却是一直看在眼里,便道:“老爸你有什么事情就直接说,你是一家之主,有些事情不用跟我们商量,你自己也能做决定。” Father Li smiled awkwardly, says itself to suppress very long matter. 李爸尴尬一笑,说出了自己心里憋了很久的事情。 Since grandparent Li Mu's, has followed Uncle Li Mu's to live for a long time, Uncle Li Mu's Li Daoguang planted for a lifetime, the slack farming season time goes out to work, the family condition is very ordinary . Moreover the Li Mu also younger male cousin and a younger female cousin, younger female cousin age first-year university student some, 17 years old, discontinue studies in the town/subdues work, younger male cousin is 16 years old, still go to school in the professional school now, in the family/home bears is quite heavy. 李牧的爷爷奶奶很长时间以来,一直跟着李牧的叔叔生活,李牧的叔叔李道广种了一辈子地,农闲时候就出去打打工,家庭条件很一般,而且李牧还有一个堂弟、一个堂妹,堂妹年纪大一些,十七岁,辍学在镇上务工,堂弟十六岁,现在还在技校上学,家里负担比较重。 Before Li Mu has not opened a shop, Father Li to Uncle Li Mu a maintenance allowance, although will not be many every month, but also enough parents live to need, after the Li Mu family/home opens a shop, Father Li also went back to give Uncle Li Mu's to take away specially 20,000 Yuan, but Uncle Li Mu's said that anything did not want, Father Li knows own this younger brother's temper, is thinking giving a man a fish, might as well teach a man to fish, prepares a money, opened a wholesale department in the town/subdues of native place. 李牧家没开店之前,李爸每月会给李牧叔叔一笔赡养费,虽然不多,但也足够二老生活所需,李牧家里开店之后,李爸也专门回去给李牧的叔叔拿去了两万块钱,但李牧的叔叔说什么也不要,李爸知道自己这个弟弟的性子,就想着授人以鱼,不如授人以渔,准备出点钱,在老家的镇上开一个批发部。 Father Li said that in the town/subdues the business of wholesale department is good, house rent small advantage, if invests, lets Uncle Li Mu's and younger female cousin handles together, the Li Mu's younger female cousin works to others in the town/subdues, one month can only gain three hundred Yuan, might as well gives them family/home neighborhood small career. 李爸说,镇上批发部的生意还是不错的,房租又便宜,如果投资开下来,就让李牧的叔叔和堂妹一起打理,李牧的堂妹在镇上给人家打工,一个月只能赚个三百块钱,还不如给他们家里弄一个小事业 The Li Mu hear does not have the opinion actually, but asked: My uncle temper is so gruff, you disburse money to give him to open a shop, he can accept to be continued. 李牧听完倒是没有意见,只是问:“我叔性子那么倔,你出钱给他开个店,他能接受吗”未完待续。 ps: Third, first eats meal, tonight also one, the entire weekend all sits in front of the computer goes all out, seeks the support ps:第三更,先去吃饭,今晚还有一更,整个周末全部坐在电脑前拼命,求支持 ... 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