RINAPE :: Volume #13

#1283: The god level implants

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„Land Rover? Prospect that it has!” “路虎？它有个屁的前景！” After hearing the Li Mu's issue, Cai Zhengmao almost replied without hesitation, despising of whole face can be seen in speech and appearance. 在听到李牧的问题之后,蔡正茂几乎不假思索的回答了一句,满脸的鄙夷溢于言表。 Li Mu does intentionally asks him curiously: „Then, don't you favor this sign very much?” 李牧故作好奇的问他:“这么说来,你很不看好这个牌子？” Cai Zhengmao nods, said: „To be honest, Land Rover that type of rotten car(riage), really does not suit the domestic national condition, the sign is not very resounding is, the key is the car(riage) is too ugly! Ugly make the blood boil! My friend had not thought that it is attractive . Moreover the price is also expensive! The performance was boasted the heaven by the English, but I thought that also that matter, nothing extraordinary, the home plays cross country originally are not many, who can be willing to buy him.” 蔡正茂点点头,说:“说实话,路虎那种烂车,实在是不符合国内的国情,牌子不够响亮是一点,关键是车太丑！丑的令人发指！我身边朋友没一个觉得它好看的,而且价格又贵！性能被英国佬吹嘘上天,但我觉得也就那么回事吧,没什么了不起的,国内玩越野的本来就不多,谁会愿意买他。” Speaking of here, Cai Zhengmao also said: „Land Rover prepares to march China this year officially, moreover immediately must establish the office internally, I will make a bet will definitely not have anything to develop.” 说到这儿,蔡正茂又道:“不过路虎准备今年正式进军华夏,而且马上就要在国内成立办事处,我敢打赌肯定不会有什么发展。” Li Mu nods: „I did not deny, taking in all the beautiful scenery is truly ugly, but the clown turns over to the clown, not necessarily represents it unable to be hot.” 李牧点点头:“我不否认,揽胜确实很丑,但丑归丑,未必代表它不能火。” Cai Zhengmao explained: „Brother Li, to be honest, you possibly too does not understand automobile, car(riage) of Land Rover not only ugly, because the displacement is big, imports is very high to the domestic price, the performance-to-price ratio was also lower, what is most essential, Land Rover makes the car(riage) craft not place, the small problem are very many, such car(riage) is very difficult to make the market.” 蔡正茂解释道:“李哥,说心里话,你可能不太了解汽车这块,路虎的车不但丑,而且因为排量大,进口到国内的价格很高,性价比也就更低了,最最关键的是,路虎造车工艺不怎么地,小毛病特别多,这样的车很难把市场做起来。” Li Mu laughs, said: „Let me tell you, if the operation method arrives, ugly extraordinary Land Rover, may also make many people feel it to be attractive, making many people regard dream-car it, then sells in the nation greatly, sells you greatly , to buy the present car(riage), must add more than ten 200,000.” 李牧哈哈一笑,说:“我跟你说,如果运营手段到位,丑的出奇的路虎,可能也会让很多人觉得它好看,让很多人把它当成dream-car,然后在全国大卖,大卖到你如果想买现车,都要加个十几二十万。” Cai Zhengmao such as listens to heavenly book generally dumbfounded looks at Li Mu, long time said: „Brother Li, this multi- awesome brainwashing expert can achieve this point......” 蔡正茂如听天书一般目瞪口呆的看着李牧,半晌才道:“李哥,这得多牛逼的洗脑专家才能做到这一点啊……” Li Mu said with a smile: „All have the possibility, perhaps in the future we will have this ability.” 李牧笑道:“一切皆有可能,或许将来我们就有这个能力。” Cai Zhengmao is impossible to imagine, Land Rover will receive extreme praise of whole society in future China, takes in all the beautiful scenery to become the synonym of local tyrant, the brand premium degree breaks through the horizon all of a sudden, Land Rover aurora that promoted afterward, even appears has increased price 2 and 300,000 to withdraw the abnormal phenomenon of present car(riage). 蔡正茂不可能想象得到,路虎在日后的华夏会收到全社会的极度追捧,揽胜成为土豪的代名词,品牌溢价程度一下子突破天际,以至于后来推出的路虎极光,甚至出现过加价二、30万才能提走现车的变态现象。 The Land Rover aurora, a vehicle commander is only 4 meters 37 suv, obstinately is not concerned about face topped a medium suv label to oneself, but Honda vehicle commander crv of rotten avenue is 4 meters 58 fully, grew 20 centimeters compared with the aurora, is actually compact suv...... 路虎极光,一款车长只有四米37的suv,愣是不要脸的给自己冠上了一个中型suv的标签,而烂大街的本田crv车长足有四米58,比极光长了二十厘米,却是紧凑型suv…… Jumped the ranks to oneself carelessly also even, this model of car(riage) participated in the design with Victoria amusing, internally did on large scale the hungry marketing, most started, the 4-5 100,000 car(riage)s, proposed the vehicle rental fee to surpass 800,000, such crazy matter who can think? But it has happened. 给自己胡乱越级也就算了,这款车就是拿个维多利亚参与设计的噱头,在国内大搞饥饿营销,最开始的时候,四五十万的车,提车价超过了八十万,这么疯狂的事情谁敢想？可它就是真实发生过的。 Li Mu although has not made the automobile trade, but he has certain finding to the automobile, this understanding possibly does not have Cai Zhengmao such person to be specialized and thorough, but by him to knowing from A to Z over the next several years, he knows that many Cai Zhengmao have a dream the matter that cannot think. 李牧虽然没做过汽车贸易,但是他对汽车是有一定的了解的,这种了解可能没有蔡正茂这样的人专业、深入,但凭借他对未来十几年的了如指掌,他知道很多蔡正茂做梦也不敢想的事情。 For example, Li Mu knows how Land Rover and Maserati such expensive car brand is the fire, what is interesting is that these two brand although quite early entered the China market, however has had no too big breakthrough in the China market, their true rises, benefit from two burst point events respectively. 比如,李牧知道路虎、玛莎拉蒂这样的豪车品牌是怎么火起来的,有趣的是,这两个品牌虽然都比较早的进入了华夏市场,但是在华夏市场一直没什么太大突破,它俩的真正崛起,分别得益于两个爆点事件。 The earlier Land Rover takes in all the beautiful scenery is truly ugly, the China rich man truly cannot have a liking for this also greatly to be ugly and expensive/noble thing, Land Rover this brand with a history of hundred years, the initial period of internally developing is the brand of very young numerous. 早些年的路虎揽胜确实很丑,华夏的有钱人也确实看不上这个又大又丑又贵的玩意,路虎这个有百年历史的品牌,在国内发展的初期一直是非常小众的品牌。 But lets this brand followers gain, is not the awesome model, is not the hiding the sky and covering the earth advertisement and soft article, but was a past heat broadcasts play «Humble abode», male No. 2 Song Siming In short, he in play it success gentleman the incisiveness of status annotation, when he said that to the seaweed: „Man should have a Land Rover” time, this brand on penetrating fire in a stove. 而让这个品牌鸡犬升天的,不是什么牛逼的车型,也不是什么铺天盖地的广告和软文,而是当年一部热播剧《蜗居》里面,男二号宋思明的一句话,他在剧中本身就把成功男士的身份诠释的淋漓尽致,所以当他对海藻说出那句:“男人就该拥有一辆路虎”的时候,这个品牌就彻底火了起来。 When the rich man realized that this thing the fire has spread the nation, and became striking root in the hearts of the people, man should have the ultimate model time that they did not care ugly and expensive/noble, they opened board Land Rover, will receive the vision that on the avenue countless people envied and worship, because these people also know, this was so-called men should have the car(riage) that. 当有钱人意识到这东西已经火遍全国,并且成了深入人心的、男人该有的终极车型的时候,他们也就不在意丑和贵了,他们开上路虎,就会受到大街上无数人羡慕与崇拜的目光,因为那些人也知道,这是一款所谓的男人都该有的车。 Li Mu's past life felt, this viewpoint was really the pit father, Land Rover is the men should have the car(riage) that? Why you man community representing? However, now thinks, the method of this brand marketing really wise, was wise. 李牧上辈子觉得,这种观点真是坑爹,路虎怎么就是男人都该有的车了？凭什么你就把男人群体给代言了？但是,现在想想,这种品牌营销的手段是真的高明,高明极了。 Reviews " Humble abode » plot, was in itself a successful person wraps slightly three, small three is money betrays destroys three to observe the play that the boyfriend went off track, but the screenwriter was really intelligent, Song Siming this obviously was the reverse side role character, the mold was charming, he sympathized, protected the woman the time about the woman generously gently the time aggressive side leaks, therefore was the female audience feels him to be good not only, the male audience also and will subdue by his charm aggressively, always thought that like this was really a man, reviewed main actor, the girlfriend was rested also even, actually. No one really sympathizes with him, many people wrote a play and actor bring leaning, thought that Song Siming success man should have seaweed such woman like this, but main actor that type poor + incompetent + weak assembly, is lovelorn green basically gets what one deserves. 回顾一下《蜗居》的剧情,本身就是一个成功人士包了小三、小三为钱背叛男友出轨的毁三观剧,但编剧真的是聪明,把宋思明这个明明是反面角色的人物,塑造的魅力十足,他对女人慷慨温柔体贴,保护女人的时候又时刻霸气侧漏,所以不光是女性观众觉得他好,男性观众也会被他的魅力和霸气折服,总觉得这样才算是真男人,反观男一号,自己女朋友被人睡了也就算了,却没人真的同情他,很多人都被编剧和演员带偏了,觉得宋思明这样的成功男人就是应该拥有海藻这样的女人,而男一号那种贫穷+无能+幼稚的组合体,失恋被绿基本上是活该的。 Song Siming became in the audience eyes real successful person, later his words also became really truth of the successful person, Song Siming said that the man should have a Land Rover, therefore one group of people bought Land Rover on rushing to be first, remaining big pile of person long-awaited having a dream of must buy Land Rover. 宋思明成了观众眼里的真・成功人士,随后他的话也就成了真・成功人士之真理,宋思明说男人该有一辆路虎,于是一堆人就争先恐后的买了路虎,剩下一大堆人朝思暮想的做梦都要买路虎。 You said that Land Rover is ugly? Excuse me, the man should have a Land Rover ; 你说路虎丑？不好意思,男人就该拥有一辆路虎; You said that the Land Rover small problem are many? Excuse me, the man should have a Land Rover ; 你说路虎小毛病多？不好意思,男人就该拥有一辆路虎; although Land Rover this/should clown is ugly, but it has the new boundary altitude, this altitude opened a market of 1.3 billion population countries for it, sales volume how much time of promotion. 虽然路虎该丑还是丑,但它已经有了新的境界高度,这个高度为它打开了一个十三亿人口国家的市场,销量几何倍提升。 Recalled that this matter, this show operates needs the beneficial conditions of timeliness , favorable geographical conditions , and unity and coordination of the people, even if the plot, is not almost good ; Even if actors almost, is not good ; If soap opera's declares send/hair cannot follow, is not good ; 回想这件事情,这种骚操作必须要天时地利人和,剧情哪怕差一点,都不行;演员哪怕差一点,也不行;电视剧本身的宣发要是跟不上,还是不行; Li Mu while admiring screenwriter, is also pondering over at heart, if oneself in the future begin shooting «Humble abode», how much money Land Rover this stem can sell to be appropriate? According to the real value, selling ten are hundred million not many? 李牧在佩服编剧的同时,心里也在琢磨,要是自己将来把《蜗居》投拍出来,路虎这个梗得卖多少钱才合适？按照实际价值,卖十个亿也不算多吧？ However surely does not have the automobile enterprise to be willing before without seeing the result implants for one pays such big cost. 不过肯定没有汽车企业愿意在没看到结果之前就为一个植入付出这么大的成本。 Therefore, implantation of such brush, by the words that the actual rate and following real value come to see, must sell to owe, moreover is the blood owes. 所以,这样神来之笔的植入,以实际成交价和后续实际价值来看的话,都是要卖亏的,而且是血亏。 With its this, might as well remain to oneself, waits for Elon Musk does the Tesla embryonic form, when oneself purchase one similar Biadi this automobile manufacturing enterprise that has enough industrial infrastructure and scale, then these two rubs the same place, can make a China new energy automobile brand to come. 与其这样,不如留着给自己,等埃隆・马斯克把特斯拉的雏形搞出来,等自己收购一家类似比亚迪这种有足够工业基础和规模的汽车生产企业,然后把这俩揉到一起,就能做出一个华夏新能源汽车品牌来了。 If also called Tesla when the time comes, when the time comes «Humble abode» in Song Siming opened, being possible was the Tesla sedan of a Li Mu investment, China production, his lines will also then turn: The men, should have Tesla...... 如果到时候还叫特斯拉,那到时候《蜗居》里宋思明开的,有可能就是一辆李牧投资的、华夏生产的特斯拉轿车了,然后他的台词也会变成:男人,就该有一辆特斯拉…… As for Maserati this brand domestic rise, many somewhat satirized, this is similar to Land Rover, similarly the brand of very young numerous, reason that can be hot, benefitted from past named satisfactory woman the huge scandal that triggered completely in a nation...... 至于玛莎拉蒂这个品牌在国内的崛起,就多少有些讽刺了,这个和路虎差不多,同样很小众的品牌,之所以会火,完全得益于当年一个叫美美的女人在全国引发的巨大丑闻…… Without these two burst point events, these two brands in the China destiny, being not necessarily able to be stronger than many Fiat and Alfa Romeo. 如果没有这两个爆点事件,这两个品牌在华夏的命运,未必会比菲亚特、阿尔法罗密欧强出多少。 At present, Land Rover and Maserati have not formally entered the China market, Li Mu felt, this is a China Super Car opportunity, he must make these overseas luxury car brands realize energy of China Super Car Club in promoted high-end brand, if can take Maserati, and fights a brilliant propaganda war, will then have possibility most expensive car brands in the future extremely, must carry out in -depth cooperation with China Super Car Club. 眼下,路虎和玛莎拉蒂都还没有正式进入华夏市场,李牧觉得,这是csc的一个机会,他要让这些海外豪华车品牌意识到csc俱乐部在推广高端品牌上的能量,如果能拿下玛莎拉蒂,并且打一场漂亮的宣传战,那么将来极有可能大多数的豪车品牌,都要跟csc俱乐部进行深度合作。 The Li Mu's goal is to mold a model taking advantage of Maserati, will let the future high-end automobile brand, must cooperate on own initiative with China Super Car Club, once will form such inertia, China Super Car Club will become in a high-end brand eye to fill existence of profound studies, making in their brains have a thought inertia: Since makes the high-end product, cooperates is quite good with China Super Car Club as far as possible thoroughly. 李牧的目标就是借玛莎拉蒂塑造一个典型,让将来的高端汽车品牌,都要主动跟csc俱乐部合作一把,一旦形成这样的惯性,csc俱乐部就会成为一个高端品牌眼里充满玄学的存在,让他们脑子里有一种思维惯性:既然是做高端产品,还是尽量跟csc俱乐部深入合作一下比较好。 But the basis that cooperates thoroughly, is to draw cash. 而深入合作的根本,就是要拿钱出来。 Cai Zhengmao and Chen Ze have not experienced over a plan to make a brand fire spread the precedent of nation, therefore they do not understand where Li Mu's self-confident comes to this, but they can also realize the market prospect that Li Mu said broad, therefore Cai Zhengmao also took a stand immediately, will try to communicate with Maserati, gnawed their propaganda budget. 蔡正茂和陈泽没见识过一个策划就能让一个品牌火遍全国的先例,所以他们不明白李牧的自信到此从哪里来,但是他们也能意识到李牧所说的这块市场前景有多广阔,于是蔡正茂也当即表态,会尽全力跟玛莎拉蒂沟通,把他们的宣传预算啃下来。 He and Chen Ze are very clear, no matter how following to operate, must first gnaw to say again, remaining gave Li Mu that's alright, Li Mu naturally had his unique say/way. 他和陈泽心里都很清楚,不管后续怎么操作,都要先啃下来再说,剩下的交给李牧就行了,李牧自然有他独特的道。 ...... …… In the next several days, China Super Car Club has not reduced at the online criticism voice instead increases, Zhao Kang called to remind Li Mu specially, seemed like some people to add fuel to the flames in the back, wants to give Li Mu to throw filthy water with the China Super Car Club matter. 随后的几天时间里,csc俱乐部在网上的批评声未减反增,赵康专门打电话来提醒李牧,似乎是有人在背后推波助澜,想用csc俱乐部的事情来给李牧泼脏水。 All businesses that Li Mu currently conducts, only then China Super Car Club seems like the loophole that some can act bashful, therefore some are not willing to see that Li Mu resides in the person above shrine for a long time, then started own petty action. 李牧目前所经营的所有业务,只有csc俱乐部看起来有些可以拿捏的漏洞,所以一些不愿看到李牧长久居于神坛之上的人,便开始了自己的小动作。 Some opinions said, in the Li Mu bone is to advance into the person of upper circles of society, until now nothing but packs to oneself in people front opinion, forms the high-end club, mix up with the playboys male servants of these upper circles of society, is his true pursue ; 有言论说,李牧骨子里就是个想跻身上流社会的人,一直以来在民众面前的言论无非就是给自己包装罢了,组建高端俱乐部、跟那些上流社会的纨绔子弟厮混在一起,才是他真正的追求; Also some opinions said, Li Mu has actually been camouflaging, camouflaging with the people to have stood and has voiced for the people, is the member of people, actually he already already and people drew a line himself ; 也有言论说,李牧其实一直都是在伪装,伪装成一直跟群众站在一起、一直替群众发声、一直是群众的一份子,其实他早就已经把自己和群众划清界限了; Li Mu has not responded to these opinions totally, oneself truly stand is too high, in entrepreneur, he career, money or the mass base, almost stood in the peak of national merchants, could not look at his person affirmation to be many went, at this time wants to take the opportunity to step on the two feet is also really normal. 李牧对这些言论一概没有搭理,自己确实站的太高,在企业家里,他无论是事业、金钱还是群众基础,都几乎是站在了全国商人的最高点,瞧不惯他的人肯定多了去了,这个时候想借机踩自己两脚也实属正常。 Said to the Zhao Kang words with Li Mu, is willing to step on makes them step on, happier lining that they step on, in the future will be more ruthless, misinterprets and misunderstands the association/will that hits the face also to hit to happen, but if the influence profound experience, will be instead better in the future. 用李牧对赵康的话说,愿意踩就让他们踩吧,他们踩的越欢衬,将来打脸也就打的越狠,曲解与误解总会发生,但如果有一次影响深刻的体验,将来反而就会好很多。 When Spielberg comes China, to wait for the donation of Veterans Don't Die foundation as well as China Super Car Club, as well as must lead the China Super Car Club member for the society makes the attitude in abundance announcement of contribution the time, is hits the face the best times of these people. 等斯皮尔伯格来华夏、等老兵不死基金会以及csc俱乐部的捐款,以及自己要带领csc俱乐部成员为社会做更多贡献的态度纷纷公布的时候,就是打脸这些人的最佳时机。 Had this time, these easily the misled people will also learn the experience, if some people will also think black next time, perhaps they did not have to be flickered easily. 有了这一次,那些容易被人误导的民众也会吸取经验教训,如果下次还有人想黑自己,他们恐怕就没那么容易被人忽悠了。
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