Li Mu estimated a Apple history carefully, thought that present Apple, is actually at it weakest time. 李牧仔细揣摩了一下苹果的发展史,觉得现在的苹果,其实正处在它最薄弱的时候。 Because iPhone and ipad this invincible common product has not appeared, in addition Apple now does not have around the world to form to compel the standard halo, but its powerful compelling standard halo is brought by iPhone, once the Apple compelling standard halo fosters, he was equivalent to cultivate nine Yin Daoist scripture + sunflower precious books, at that time can truly invincibly in the world. 因为iphone、ipad这种无敌一般的产品还没有出现,苹果现在尚且没有在全世界范围内形成逼格光环,而它强大的逼格光环正是由iphone带来的,一旦苹果的逼格光环养成,他就相当于修炼成了九阴真经+葵花宝典,那时候就真正可以无敌于天下了。 If Li Mu can seize the iPhone situation, puts out the first model of genuine touch screen smartphone, and undermines the development of iOS, that was equal to that gave Apple to break the merit. 如果李牧能够抢夺iphone的先机,拿出第一款真正的触控屏智能手机,并且破坏掉ios的发展,那就等于给苹果破了功。 Lost iPhone the lead of offensive as well as entire smartphone industry, Apple will lose the situation in many domains, after all effect of iPhone on Apple is inexhaustible, without iPhone, will not have ipad, Apple iOS is also very difficult to promote, without iPhone promotes iOS system in the mobile, os system -based the product sales volume will also be greatly affected, for example mac Boss ook as well as imac such PC product sales volume at least must encounter to cut in two at the waist, in this case, the future Apple market value will fall the egg egg even tired, will be impossible to surpass 3000 hundred million USD, if tall new. The industrial company could not find the pillar product for a long time, it will certainly take the downhill fast. 失去了iphone的先手以及整条智能手机产业的龙头地位,苹果将在许多领域失去先机,毕竟iphone对苹果的影响是无穷无尽的,如果没有iphone,就不会有ipad,苹果的ios也就很难推广开来,如果没有iphone在移动端推广ios系统,基于os系统的产品销量也会大受影响,例如macbook以及imac这样的pc机产品销量至少也要遭遇腰斩,这样的话,未来的苹果市值就算是累掉卵蛋,也不可能超过三千亿美元,而如果一个高新产业公司长期找不到支柱产品,它一定会快速走上下坡路。 Apple is no doubt fearful, Jobs no doubt awesome, but Li Mu felt, so long as prepare the good strategy, to control each detail, oneself can like ambush Tencent as well as QQ initially, ambushes Apple. 苹果固然可怕,乔布斯固然牛逼,但李牧觉得,只要自己筹划好战略、把控好每一个细节,自己就能像当初狙击腾训以及qq一样,狙击苹果。 Calls it „broken merit plan”, Li Mu such as is thinking. 姑且称之为“破功计划”吧,李牧如是想着. But suddenly thinks Liu Cixin's 《The Three-Body Problem》, inside facing the wall person can mobilize entire world all resources, even is much more powerful than Apple Corporation, oneself are the broken-down wall person in Apple Corporation! 但忽然间又想到刘慈欣的《三体》,里面的面壁人可以调动全世界所有的资源,甚至比苹果公司还要强大得多,那自己就来做苹果公司的破壁人吧！ This is the plan of Apple broken merit, is own „broken-down wall plan”! 这个为苹果破功的计划,便是自己的“破壁计划”！ Therefore, Li Mu felt all of a sudden extremely strong historical mission, the grand strategy of this broken-down wall, can affect the whole world simply, must therefore plan well, strives for the total victory! 于是,李牧一下子感觉到了极强的历史使命感,这个破壁的大战略,简直可以影响整个世界,所以一定要好好谋划,争取全胜！ Thinks in the future may stand in Jobs's front, tells him with smile on the face: „Steve Jobs, I am your broken-down wall person.” 一想到将来自己有可能站在乔布斯的面前,面带微笑的告诉他:“史蒂夫・乔布斯,我是你的破壁人。” Li Mu thought that the rebirth was really wonderful. 李牧就觉得重生真是太美妙了。 If really has such a day, believes that Steve Jobs can only be looks at who a face compels ignorant, actually he will not understand „broken-down wall person” behind these three characters to represent anything, what is certain, by that time, oneself in front of Steve Jobs are divine existence. 如果真有那么一天,相信史蒂夫・乔布斯只会是一脸懵逼的看着自己,他不会懂“破壁人”这三个字背后究竟代表着什么,不过可以肯定的是,到那个时候,自己在史蒂夫・乔布斯面前就是神一样的存在。 Steve Jobs is the talent, but is also biased, carefully analyzes the style of this big god, Li Mu thinks that his merit and shortcoming are obvious, the merit is the thought is naturally outstanding, conduct decisive, discerning, but the shortcoming is also very obvious, is excessively arrogant and selfish, some cold blood, as well as resort to all means in order to reach the goal. 史蒂夫・乔布斯是天才的,但也是偏执的,仔细分析这个大神的行事风格,李牧认为他优点与缺点都非常明显,优点自然是思维超群、行事果断、眼光独到,但是缺点也很明显,过度自大、自私,有些冷血,以及为了达到目的不择手段。 Actually looks over Jobs life, the glory and shame coexists, is only the glory is oversized, the shame matter by many selective neglects, Li Mu had been understood about his small detail, for example has protested the biological daughter child support payment by the court decision execution, for example was deceived the friend and partner, for example prevents the development and cooperation of other enterprises with the method of some not shame, for example on Apple a success of stage, to a great extent originates from depth plagiarizing of Xerox gui, even many professionals appraise Jobs's approach are not plagiarizing, but is break-in robbery. 其实纵观乔布斯一生,荣耀与耻辱并存,只是荣耀过大,以至于耻辱的事情被很多人选择性的忽略,李牧曾经了解过许多关于他的小细节,例如一直拒付亲生女儿抚养费以至于被法院判决执行,例如欺骗朋友以及合作伙伴、例如用一些不耻的手段阻止其他企业的发展与合作、也例如苹果上一个阶段的成功,很大程度上来源于对施乐gui的深度剽窃,甚至有很多业内人士评价乔布斯的做法已经不是剽窃,而是入室抢劫。 In brief, this is not a sage, is not a villain, is one for the expert who to reach the goal resorts to all means. 总之,这不是一个圣人,也不是一个小人,是一个为达目的不择手段的牛人。 Li Mu does not worship Jobs, but worships iPhone the tremendous blow that brings to the whole world, actually, Jobs not totally is also correct in the smartphone domain, for example he is not willing to provide iPhone sdk for the third-party developer, is the software development kit, its basic reason, is Jobs does not hope that opens own product to the third-party developer. 李牧不崇拜乔布斯,但崇拜iphone给整个世界带来的巨大冲击,其实,乔布斯在智能手机领域也并非完全正确,比如他一直不愿意为第三方开发者提供iphone的sdk,也就是软件开发工具包,其根本原因,就是乔布斯不希望向第三方开发者开放自己的产品。 If Jobs insists this close concept, will then not have afterward profitability extremely strong app-store, iOS is very possible, because is too bad to the openness of third party, but was surpassed by completely open An Zhuo ; 如果乔布斯坚持这个封闭的观念,那么也就不会有后来盈利能力极强的app-store,ios很可能因为对第三方的开放性太差,而被完全开放的安卓赶超; For example, he is alive again once filled to despise to the big screen cell phone, thinks that people will not need such clumsy big screen cell phone, iPhone 4 is the most reasonable cell phone size ; But in fact, the development path of smartphone is the cell phone size and screen proportion continually promotes and seek for the process of golden size unceasingly. 再比如,他在世的时候曾经对大屏手机充满鄙夷,认为人们不会需要那样笨拙的大屏手机,iphone四才是最合理的手机尺寸;但实际上,智能手机的发展轨迹就是手机大小以及屏占比不断提升、不断寻找黄金尺寸的过程。 three stars note of fiery/popular world also proved Jobs's viewpoint is biased, and is one type definitely is unable, only to represent his own biased viewpoint on behalf of the populace, after Jobs dies the smartphones of iPhone as well as other brands, has not followed Jobs biased recognizing, all cell phone manufacturers including Apple, promoted over 4 cuns (2.5 cm) the screen, if Jobs is also living, and insisted 3.5 cuns (2.5 cm) screen, perhaps the iPhone myth has not continued ; 紧接着火爆全球的三星note也证明了乔布斯的观点是偏执的,并且是一种完全无法代表大众、只能代表他自己的偏执观点,在乔布斯死后的iphone以及其他品牌的智能手机,都没有遵循乔布斯偏执的认定,所有的手机厂商包括苹果自己,都将屏幕提升到了四寸以上,如果乔布斯还活着并且坚持3.5寸屏幕,恐怕iphone的神话也不会一直延续下去; Therefore , the person does not have the complete human, does not have any flaw is not a person, but is a god, because just Jobs in the Li Mu eye is not a god, Li Mu has to defeat his confidence. 所以说,人无完人,没有任何缺陷的不是人而是神,正因为乔布斯在李牧眼里不是神,李牧才有打败他的信心。 Li Mu as if found the next gradual big target of life all of a sudden, immediately is excited, has not taken off while the airplane, Li Mu hurries to give Elon Musk telephones, he too does not know at present the Apple situation, but Elon Musk definitely knows are more. 李牧仿佛一下子找到了人生的下一个阶段性大目标,顿时激动不已,趁着飞机还没起飞,李牧赶紧给埃隆・马斯克打了个电话,他不太了解目前苹果的情况,但埃隆・马斯克一定知道的更多。 At this time the US (America) night, sleeps soundly Elon after Musk the telephone awakens by noise, first wants to shout abuse in public, but looked is Li Mu hits, immediately turns into a docile sheep, connects the call to ask: „Does Chief Li, what call to tell me late?” 此时正是美国的深夜,熟睡中的埃隆・马斯克被电话吵醒之后,第一时间想骂街,但一看是李牧打来的,立刻变成了一头温顺的绵羊,接通电话问:“李总,这么晚给我打电话有什么吩咐？” The Li Mu hear his feeling of weariness thick sound, realized that at this time US (America) was before dawn, therefore then said embarrassed: „Sorry Elon, I in China, forgot the time difference the matter.” 李牧听出他倦意浓浓的声音,才意识到这时候美国才是凌晨,于是便不好意思的说:“抱歉啊埃隆,我在华夏,忘记时差的事情了。” „Is unimportant.” Elon Musk said with a smile: „You are my eldest child, my 7 x 24 hour awaits your dispatching.” “不要紧的。”埃隆・马斯克笑道:“你是我的老大,我7x24小时听候你的差遣。” Li Mu said with a smile: „You do not work to me, when I became you to be big.” 李牧笑道:“你又不是给我打工,我什么时候成你老大了。” Elon Musk said with a smile: „PayPal is not I am helping you work, if in the future will have the opportunity, I naturally hope that can work with you in multi-disciplines.” 埃隆・马斯克笑道:“paypal不就是我在帮你打工吗,将来如果有机会,我自然希望能在更多领域上跟你合作。” Saying, Elon Musk remembers anything, said: „Was right, after previous time we meet, I looked at that with the automobile that the notebook battery actuates, probably also a little meaning, the lithium electricity core of notebook battery seems like very small, the energy of but combining is very fierce . Moreover the electric quantity storage of unit volume is also quite ideal, I thought that this thing also really can throw selects money Shishi to look, if can the mass production, should be a comparison has the future industry.” 说着,埃隆・马斯克想起什么,道:“哦对了,上次咱俩见面之后,我去看了那个用笔记本电池驱动的汽车,好像还有点意思,笔记本电池的锂电芯看起来好像很小,但是组合起来的能量还真的很厉害,而且单位体积的电量存储也比较理想,我觉得这个东西还真是可以投点钱试试看,如果能够批量生产,应该是一个比较有未来的产业。” Li Mu un, said: „You can consult with them, if they accept the holding investment, I can throw, when the time comes divides your part of stocks.” 李牧嗯了一声,说:“你可以跟他们接洽一下,如果他们接受控股投资的话,我可以投,到时候分你一部分股份。” „Ok.” Elon Musk said: „I find the time to pass again, carefully understands, discussed with them, had a look at their financing wishes.” “ok。”埃隆・马斯克说:“我抽时间再过去一趟,仔细了解一下,也跟他们谈一谈,看看他们的融资意愿。” „Good.” Li Mu said: „I telephone to ask you to have other things, did you understand US (America) enterprise that called apple?” “好。”李牧说:“我打电话找你是有其他的事情,你了不了解一家叫apple的美国企业？” „Understanding.” Elon Musk said freely spoken: „I very like their products, very has the company of geek thought.” “了解啊。”埃隆・马斯克顺口说道:“我挺喜欢他们的产品,挺有极客思维的一家公司。” Li Mu asked: „What situation is this company at present?” 李牧问:“这家公司目前是什么情况？” Elon Musk thinks, said: „Before this enterprise, good, the PC product also very has the gold content, but a few years ago took some tortuous paths, moreover met the bubble burst, therefore suffers setbacks is a little serious, but was starting recently, 01 years they launched a model of music player, called iPod, then promoted a software named iTunes, this model of software was very interesting, it helped the record company in US (America) and even entire world sells the digital music, happen to matched their models of hardware that called iPod, done dramatically.” 埃隆・马斯克想了想,说:“这家企业之前还不错,pc机产品也挺有含金量,不过前些年走了些弯路,而且又遇到了泡沫破裂,所以受挫有点严重,不过最近正在起步,01年他们推出了一款音乐播放器,叫ipod,然后又推出了一个叫itunes的软件,这款软件很有意思,它帮助美国乃至全世界的唱片公司卖数字音乐,正好搭配他们那款叫ipod的硬件,搞的有声有色。” Li Mu frowns, the relations of iPod + iTunes, look like own logistics company and relations of logistics management system, both unify extremely closely, moreover can have the powerful chemical reaction, in addition the European and US market always copyright consciousness is extremely strong, the custom of this online payment purchase digital music had been trained, therefore gave iPod and iTunes excellent development soil, iPod is a very good product, it sells are more, the iTunes user are also more, the iTunes above music sales volume also on are simultaneously more, Apple Corporation can one side sell the hardware to make money, one side promotes the installed capacity of software, And continually promotes digital music sales volume in the software market, his mother simply is a perfect closed loop combination. 李牧皱起眉头,ipod+itunes的关系,就像是自己的物流公司与物流管理系统的关系,两者结合极其紧密而且能够产生强大的化学反应,再加上欧美市场一向版权意识极强,这种线上付费购买数字音乐的习惯早就被培养出来,所以给了ipod和itunes极好的发展土壤,ipod本身就是一个非常棒的产品,它卖的越多,itunes的用户也就越多,同时itunes上面的音乐销量也就越多,苹果公司可以一边卖硬件赚钱,一边提升软件的装机量,并且不断提升软件市场上的数字音乐销量,这他妈简直就是一个完美的闭环型组合。 It seems like that before iPhone promotes, iPod and iTunes such combination, is a Apple big main force, at least can account for the Apple corporate income half. 看来,在iphone推出之前,ipod和itunes这样的组合,是苹果的一大主力,至少能占到苹果公司收入的一半。 Therefore, Li Mu hastily closely examines: „Apple market value now how many?” 于是,李牧急忙追问:“apple的市值现在有多少？” Elon Musk hesitated for a moment, said: „5 and 60 hundred million USD, will not be high.” 埃隆・马斯克迟疑片刻,说:“五、60亿美元吧,不会再高了。” „Is so low?!” 5,000,000,000-6,000,000,000 USD market values, making Li Mu somewhat surprised, Apple 2016 time over 6000 hundred million USD, if 03 years of time, only then 5 and 60 hundred million USD, then its market value over the next several years rose dramatically at least 100 times! “这么低？！”5,000,000,000-6,000,000,000美元的市值,让李牧有些惊讶,苹果2016年的时候就超过六千亿美元了,如果03年的时候只有五、60亿美元,那它未来十几年的市值飙升了至少一百倍啊！ Elon Musk said: „You wait a bit, I check.” 埃隆・马斯克说:“你稍等一下,我查一下。” Saying, Elon Musk turns on the computer, checked the closed NASDAQ information, said to Li Mu: „The stock price that stock symbol aapl, closed yesterday is 7.2 USD, the market value is 53.55 hundred million USD.” 说着,埃隆・马斯克打开电脑,查了查已经收盘的纳斯达克信息,对李牧说道:“股票代码aapl,昨天收盘的股价是7.2美元,市值为53.55亿美元。” Li Mu Damn it has not said at heart, Apple today's market value 53 hundred million USD? On Muye Science and Technology a time estimate value of round of financing 330 hundred million USD, after having financed is successful, estimate value pull-up to 400 hundred million USD level lines, if ipo, the proper big tens of billions USD market values, buying ten Apple are not the issues. 李牧心里一句卧槽没说出口,苹果今天的市值才53亿美元？牧野科技上一轮融资的时候估值就已经330亿美元了,融资成功后,估值就已经拉升到四百多亿美元的水平线上,如果ipo,妥妥的大几百亿美元市值,买十个苹果不是问题。 Li Mu asked: „Is the Apple shareholder situation complex?” 李牧问:“苹果的股东情况复杂吗？” „I go, was too complex.” Elon Musk said: „Even Microsoft has the Apple stock, but they are acting these stocks in recent years one after another, the eldest child should you not want to buy stock in Apple?” “我去,太复杂了。”埃隆・马斯克说:“连微软都有苹果的股份,不过他们最近几年正在陆续把这些股份出手,老大你该不会想入股苹果吧？” Li Mu shows a faint smile, said: „I have this idea, but has not wanted to understand.” 李牧微微一笑,说:“我有这个想法,但还没想明白。” Elon Musk said: „Eldest child, the Apple main force business in the hardware market, is very big with the Muye Science and Technology deviation, moreover its hardware market continuously very young numerous, is better on the iPod sales volume, if you want to invest or purchase Apple, I thought that the strategic significance is not very big, it now at least half of profits by iPod and iTunes, these two pairs of eldest children you, can displace easily.” 埃隆・马斯克说:“老大,苹果的主力业务在硬件市场,和牧野科技偏差很大,而且它的硬件市场一直很小众,也就ipod销量好一些,如果你想入股或者收购苹果,我觉得战略意义不是非常大,它现在至少有一半的利润靠ipod和itunes,这俩对老大你来说,很容易就可以取而代之了。” Li Mu thinks of own Mangomi suddenly, is that is used to pound to put on the domestic mp3 price super performance-to-price ratio mp3, the overall design style of that machine will draw close after over the next several years iPod -nano, is more attractive than present iPod, the key was to compare its his small advantage not side! 李牧忽然想到自己的mango-me,也就是那款用来砸穿国内mp3价格的超级性价比mp3,那台机器的整体设计风格趋近于未来几年后的ipod-nano,比现在的ipod要好看,关键是比它丫的便宜没边了！ If oneself with Mangomi, or take one high to come out again US (America) with version Mangomi with iPod, will continue with this type the approach that the price will pound to put on, the Apple iPod business certainly to encounter the huge blow ; 如果自己拿mango-me,或者再拿一款高配版mango-me出来去美国跟ipod对着来,继续用这种把价格砸穿的做法,苹果的ipod业务一定会遭遇巨大的打击; If oneself based on YY, developing one are approximate with iTunes, or on the small software of his mother's in-line iTunes such function on YY, then goes to discuss the cooperation with the record company in the world simply, helping them sell the digital special edition, by the YY current user mass and influence, no record company will perhaps reject, iTunes again awesome, compared with present YY, if YY does this business now, can look for the tooth that iTunes hits inevitably everywhere. 如果自己在yy的基础上,开发一款与itunes近似,或者干脆就他妈在yy上内嵌一个itunes这样功能的小软件,然后去跟全世界的唱片公司谈合作,帮他们销售数字专辑,以yy目前的用户体量和影响力,恐怕没有一家唱片公司会拒绝,itunes再牛逼,也比不过现在的yy,如果yy现在干这号业务,必然能把itunes打的满地找牙。 When the time comes, oneself develop ytunes, will then match Mangomi to dump one wave in the European and US market, the overall profit of Apple will certainly be under the major attack, the main force product of profit is ambushed, was equal to that a family's main labor force was broken the both legs suddenly, not only he himself will be affected, other members in entire family will be greatly affected! 到时候,自己开发出一个ytunes,然后搭配mango-me在欧美市场倾销一波,苹果的整体盈利一定会遭遇重大打击,盈利的主力产品被狙击,就等于是一个家庭的主要劳动力忽然被打断了双腿,不但他自己会受影响,整个家庭里的其他成员都会受到极大的影响！ If „big family” describes present Apple with one, then the traditional pc business as well as necessary macn-os system look like in the home the elegant unsuccessful father and mother. 如果用一个“大家庭”来形容眼下的苹果,那么传统pc业务以及配套的macn-os系统就像是这个家里郁郁不得志的父亲和母亲。 The father has felt oneself have the talent very much, is very able, but was not affirmed by the outside world, his income relatively quite Weibo, if only depends on him to keep a family, somewhat is truly beset with problems ; Mother although has done utmost is assisting the father, the role that but can play is really also weak, is unable to bring change essentially. 父亲一直觉得自己很有才华,也很有能力,但就是不被外界肯定,以至于他的收入相对较为微薄,如果只靠他来养家糊口,确实有些捉襟见肘;母亲虽然一直竭尽全力的辅助着父亲,但是能起到的作用也实在微弱,无法带来本质上的改变。 At this time, family/home eldest son iPod university graduated finally, started an undertaking with family/home eldest daughter iTunes together, didn't expect their two people started an undertaking actually problem-free, by two people abilities, brings the generous income for the home in immediately, after this income took in the family/home, not only the subsidy their parents, meanwhile are helping the parents train their younger brother younger sisters. 这个时候,家里的大儿子ipod终于大学毕业,与家里的大女儿itunes一起创业,没想到他们两个人创业倒是一帆风顺,凭借两人的能力,立刻为这个家里带来了丰厚的收入,这笔收入拿到家里之后,不但补贴着他们的父母,同时还帮助父母培养着他们的弟弟妹妹。 Because in the family/home had enough income, in the family/home underage youngest son iPhone fed in the best school, in the next several years, he will complete study to return, will become in the home backbone in the true sense, his sister ipad is also following his footsteps, achieved not the poor achievement. 由于家里有了足够的收入,家里一个未成年的小儿子iphone被送进了最好的学校,在未来的几年里,他学成归来,就会成为这个家里真正意义上的顶梁柱,他的妹妹ipad也追随着他的脚步,取得了不菲的成就。 The eldest son who gradually, the support family receives with can keep up with the development of time gradually to decline, as a result of the youngest son and youngest daughter's great success, the eldest son has completed his interim mission to retire after meritorious service later, but the youngest son and youngest daughter while enormously promotes the family to develop, helped own parents gradually realize their life value, helped eldest daughter iTunes steadily develop. 逐渐的,支撑家族收入的大儿子跟能跟上时代的发展而逐渐式微,不过由于小儿子和小女儿的巨大成功,大儿子已经完成了他的阶段性任务随后功成身退,而小儿子与小女儿在极大的促进了家族发展的同时,又帮助自己的父母逐渐实现了他们的人生价值,也帮助大女儿itunes稳步发展。 Afterward, the eldest daughter had her next generation, her next generation birth then obtained the full power training of youngest son and youngest daughter, this family youngest next generation, is app-store. 随后,大女儿有了她的下一代,她的下一代一出生便得到了小儿子和小女儿的全力培养,这个家族最年轻的下一代,就是app-store。 Looks over this „family” development route, if initial eldest son and eldest daughter undertaking failure, the attack that then brings to this family, is very likely to make this family border on to disintegrate. 纵观这个“家庭”的发展路线,如果当初的大儿子与大女儿创业失败,那么给这个家族带来的打击,极有可能使得这个家族濒临瓦解。 Disintegrates this family, is the Li Mu at this moment biggest dream! 瓦解这个家庭,是李牧此时此刻最大的梦想！