RINAPE :: Volume #13

#1235: CSC membership threshold

LNMTL needs user funding to survive Read More

Ferrari enzo Li Mu has had hearing actually, hearsay car(riage) seems like the inventory to be few, moreover purchases the threshold is also high, it is said that must result in has several Ferrari people have the qualifications to buy, Li Mu does not know this rumor the genuine and fake, but this car(riage) is expensive is the affirmation. 法拉利enzo李牧倒是有过耳闻,传闻这车似乎保有量非常少,而且购买门槛也非常高,据说必须得是拥有好几辆法拉利的人才能有资格买,李牧不知道这个传言的真假,不过这车非常昂贵是肯定的。 Chen Ze also didn't expect Cai Zhengmao on said, asks for it to deliver a Li Mu Enzuo, serious that this car(riage) also really like, is only concerned about the old gentleman status reason, his let alone Enzuo, ordinary Ferrari does not dare to start, the background of money is completely even if clean transparently is not good, by his status, cannot drive that garish car(riage) to blatantly seek publicity, therefore the race car in his hand, is gtr this type seems like and common, low-key model that also few individuals know, but the car(riage) of repacking expenses after taking buying must be much more expensive, his gtr, can the relaxed second. Falls Yanjing all supercar. 陈泽也没想到蔡正茂这么上道,一开口就要送李牧一辆恩佐,这车自己还真是喜欢的不得了,只是碍于老爷子身份的缘故,他别说恩佐,就连普通的法拉利也不敢入手,哪怕钱的来路完全干净透明也不行,以他的身份,决不能开那么扎眼的车招摇过市,所以他手里的跑车,都是gtr这种看起来并不起眼,也没几个人知道的低调车型,但是拿到手之后的改装费用比买车还要贵得多,以至于他的gtr,可以轻松秒掉燕京的所有超跑。 However is good because of the Li Mu's status is limited by these invisible strip frames completely, by the Li Mu present strength , he even if buys the private plane, no one will say that his non- character, has the skill to make money to be entitled to enjoy, buying comfortably is perfectly justified, therefore Chen Ze then followed the Cai Zhengmao words immediately, said to Li Mu: „Good thing that Enzuo only happens by happy circumstance, Zhengmao this may really be the massive hemorrhage, Li Mu, you then did not use the matter of worrying car(riage), let Zhengmao plenary powers processing.” 不过好在李牧的身份完全不会受这些无形的条框限制,以李牧眼下的实力,他就算是买私人飞机,谁也不会说他一个不字,有本事赚钱就有资格享受,花钱买舒服是天经地义,所以陈泽便立刻接过蔡正茂的话,对李牧说:“恩佐可是可遇不可求的好东西啊,正茂这可真是大出血了,李牧,你这下不用发愁车的事情了,让正茂全权处理吧。” Li Mu said nothing pro or con to the Chen Ze words, but several points of surprise asking Cai Zhengmao: „Can Enzuo this car(riage) buy casually?” 李牧对陈泽的话未置可否,而是略带几分诧异的问蔡正茂:“恩佐这车能随便买吗？” Cai Zhengmao beckons with the hand, says with a smile: „Buying this car(riage) is not easy, to buy a new car, must meet the requirement of Ferrari factory, they request under the car(riage) chief offender to have at least over three Ferrari models, other one pile of ratios hang the bad condition, but turned over the car(riage) to be long in me well enough, oneself the car(riage) of hand are also many, therefore subscribed one from Ferrari.” 蔡正茂摆摆手,笑道:“买这车可不容易,如果想买一手新车,就必须符合法拉利厂家的要求,他们要求车主名下必须有至少三款以上的法拉利车型,还有其他一堆一比吊糟的条件,不过好在我倒腾车够久了,自己过手的车也不少,所以从法拉利订到了一辆。” Li Mu nods, asked him: „This car(riage) what price?” 李牧点点头,问他:“这车什么价位？” Cai Zhengmao said: „Brother Li, what with the brothers are you I polite? You accept this invite with Brother Chen, making me enter to China Super Car this project , the brothers I should also express.” 蔡正茂说:“李哥,你跟兄弟我还客气什么？你跟陈哥赏脸,让我进到csc这个项目里来,兄弟我也应该表示表示。” Li Mu does not want to owe the Cai Zhengmao favor, after all two people relate are not too ripe, even if this car(riage) imports to the domestic landing price surpasses 10 million, to oneself is still not what important matter, after previous leverage, oneself are lying on hand the cash scale is very considerable, moreover «MU Online / miracle mu» such a long time is Online Games that the home most makes money, this income is also a stable and massive cash flow. 李牧并不想欠蔡正茂人情,毕竟两人关系不是太熟,而且就算这车进口到国内的落地价格超过一千万,对自己来说也并不算什么大事,上次套现之后,自己手头趴着的现金规模还是非常可观的,而且《奇迹mu》这么长时间来一直都是国内最赚钱的网游,这笔收入也是一笔稳定而又大量的现金流。 Just wants to convince Cai Zhengmao to inform a Enzuo's actual price, Chen Ze actually opens the mouth to say at this time: „Li Mu, a Zhengmao intention, I thought that should not be impolite with him, not only later everyone is a partner, is the good brothers, he has a mind to deliver you a car(riage), you kindly accepted.” 正想说服蔡正茂告知自己一辆恩佐的实际价格,陈泽却在这个时候开口道:“李牧,正茂的一番心意,我看你就别跟他客气了,以后大家不但是合伙人,还是好兄弟,他有心送你一辆车,你就笑纳了吧。” Cai Zhengmao also echoes to say hastily: „Yes Brother Li, a car(riage), to you to me is the fine rain, is rare I to have, moreover you like exactly, I should not be polite with the brothers.” 蔡正茂也连忙附和道:“是啊李哥,一辆车而已,对你对我来说都是毛毛雨,难得我有,而且你恰好又喜欢,你就别跟兄弟我太客气了。” Even Chen Ze urged itself to accept this „big ritual”, Li Mu slightly pondered that has not rejected, the slight nod, said to Cai Zhengmao: „Zhengmao, thanked!” 连陈泽都劝自己收下这份“大礼”,李牧略一思考也就没有拒绝,微微点头,对蔡正茂说:“正茂,谢谢了！” „Brother Li, oneself brothers, what said to thank, next week after car(riage) to the port clear pass/test, I make one deliver to Yanjing to come, do you have the license number of liking? Told me, I helped you handle.” “李哥,自家兄弟,说什么谢,下礼拜车到港清关之后,我就让人送到燕京来,你有没有喜欢的车牌号？告诉我,我去帮你搞定。” Chen Ze said with a smile at this time: „Zhengmao, the matter of license you did not need to worry, your delivery truck, I delivered the sign.” 陈泽这时候笑道:“正茂,牌照的事情你就不用操心了,你送车,我送牌。” ...... …… „Does Old Chen, why make me accept the Cai Zhengmao car(riage)? This car(riage) ex-factory price estimate must 4-5 million RMB, import domestic, the tariff, the consumption tax and value added tax calculate that must turn one time again, other expenses assorted calculates, certainly must over 10 million, this favor be possible to be big.” “老陈,为什么让我收下蔡正茂的车？这车出厂价估计都得四五百万人民币,进口到国内,关税、消费税和增值税算下来还要再翻一倍,其他的费用再杂七杂八的算进来,肯定要在一千万以上了,这个人情可不小啊。” On gone back road, Li Mu sits in the Chen Ze car(riage), asked his issue curiously. 回去的路上,李牧坐在陈泽的车里,好奇的问起他这个问题。 Chen Ze laughs, said earnestly: „, Be not thinking owes him the favor, you accept his car(riage), actually gives him the favor.” 陈泽哈哈一笑,认真说道:“你啊,别想着欠他人情,你收下他这辆车,其实是给他人情。” Li Mu puzzled asking: „Why said?” 李牧不解的问道:“为什么这么说？” Chen Ze explained: „To Cai Zhengmao, I do not have the big face before him actually, person who in he deals with, with my similar also several, but you were different, you know that in the circles of these playboys, how many people want to know you, or wants to ride your SF Express car(riage) to make money?” 陈泽解释道:“对蔡正茂来说,我在他面前倒是没多大的面子可言,跟他打交道的人里,跟我差不多的也有几个,不过你就不一样了,你知道这些纨绔子弟的圈子里,有多少人想认识你,或者想搭你的顺风车赚钱吗？” Li Mu shrugs the arm: „Making money definitely is who thinks.” 李牧耸了耸肩膀:“赚钱肯定是谁都想。” „Therefore.” Chen Ze shows a faint smile, said: „Just start made Cai Zhengmao join this project comes the time, you are also far from now being so abnormal, at that time he joined, definitely felt like that was equal to us, the speed that but since for a long time, you have developed is too fast, making him also start to change, he definitely thought that is less coordinated with you in this project, as your strength continually is increased, this project will also be been also higher by your, as the matter stands, he worried that he himself prospect in this project, he definitely feared that which day you feel his too weak, then him. Kicks out from this project.” “所以啊。”陈泽微微一笑,道:“刚开始让蔡正茂加入这个项目来的时候,你还远没有现在这么变态,那个时候他加入进来,心里肯定觉得跟咱们俩都是平等的,但是这么长时间以来,你发展的速度太快,让他心里也开始有变化了,他肯定是觉得在这个项目里跟你越来越不对等,而且随着你的实力不断提升,这个项目同样也会被你越拉越高,这样一来,他就更担心他自己在这个项目里的前景,他肯定怕哪天你觉得他太鸡肋,然后把他从这个项目里踢出去。” Li Mu said with a smile: „I really did not have this meaning.” 李牧笑道:“我还真没有这个意思。” Chen Ze nods: „Therefore suggested that you accept this car(riage), you accept this car(riage), will not owe Cai Zhengmao any favor, instead will be reassured to him, makes his calm and steady does in this project, if you do not receive, he affirmed that the time will be worried.” 陈泽点点头:“所以才建议你收下这辆车,你收下这辆车,不会欠蔡正茂任何人情,反而会给他吃一颗定心丸,让他安安稳稳的在这个项目里做下去,你要是不收,他肯定时刻都会有所担心。” „Got it.” Nod of Li Mu suddenly realize: „I accepted, thousand ten thousand pairs of Cai Zhengmao definitely is not what good money.” “明白了。”李牧恍然大悟的点了点头:“那我就收下了,千把万对蔡正茂来说肯定也不算什么大钱。” „Right.” Chen Ze said with a smile: „He looks at your prospect, saw China Super Car prospect, therefore wants with us to bind together for a long time does well, this car(riage) you accept, actually also stands firm his heart, is a win-win aspect.” “没错。”陈泽笑道:“他是看出来你身上的前景,看出了csc身上的前景,所以想跟我们长期绑在一起好好干,这辆车你收下,其实也是稳住他的心,是个双赢的局面。” Saying, Chen Ze was also saying: „Since your car(riage) can, we truly should hurry next week to advance the relevant issue of club, you will go to Shanghai tomorrow, I will look for Fatty Wang to discuss the matter of location tomorrow, when you come back us to chat the matter of the club localization, provision as well as propaganda again well, these things you are definitely an expert compared with anyone, we strive to be about to decide, then started to recruit the first group of members in the circle.” 说着,陈泽又道:“既然下个礼拜你的车就能到,那咱们确实该赶紧推进一下俱乐部的相关事宜了,你明天去沪市的话,那我明天就去找王胖子谈场地的事情,等你回来咱们再好好聊一下俱乐部定位、条款以及宣传的事情,这些东西你肯定比谁都在行,咱们争取快些定下来,然后就开始在圈子里招募第一批会员了。” Li Mu said: „I first said several simple principles probably, first threshold of our club has two, must have a race car, another must every year pay certain amount the membership dues, originally I favor making the member classification system, for example what gold member, platinum member as well as diamond member and so on, but thinks afterward, we will come up to branch out heterogeneous possibly to dampen the membership enthusiasm of low-and-middle member, therefore I will start first from the senior member, will decide to be higher the membership standard, then falls slowly downward.” 李牧说:“我先大概说几个简单的原则,首先咱们俱乐部的门槛有两个,一个是必须拥有一辆跑车,再一个是必须每年缴纳一定金额的会费,本来我是倾向于做会员分级制度的,例如什么黄金会员、白金会员以及钻石会员之类,但是后来想了一下,我们一上来就分出个三六九等可能会影响中低端会员的入会积极性,所以我准备先从高级会员入手,把入会标准定高一些,然后再慢慢往下降。” Chen Ze asked: „Is your meaning we first recruits the similar diamond member such high-end member of?” 陈泽问:“你的意思是我们先招收类似钻石会员这样的高端会员？” „Yes, we can the model of member admittance, be set at the landing price ahead of time completely over 2,000,000-3,000,000 car(riage)s, first gathers a high-end player in the same place, making two and three players feel temporarily oneself and China Super Car miss, more misses, they actually also more want to join, therefore and other first group of members recruit almost, similar of social influence fermentation, and anticipation moods of 23 players ferment almost, we to the whole society announced again lowers the threshold appropriately, for example the vehicle rental fee from 2,000,000-3,000,000, reduces to 12 million, takes to bring in the users of 23 lines.” “是的,先期我们可以把会员准入的车型,全部设定为落地价格在2,000,000-3,000,000以上的车,先把一线高端玩家聚拢在一起,让二线、三线玩家暂时感觉自己与csc无缘,越是无缘,他们心里其实也就越是想加入进来,所以等我们第一批会员招收的差不多、社会影响力酝酿的差不多,并且二三线玩家的期待心情发酵的差不多之后,我们再向全社会宣布适当降低门槛,比如车价从2,000,000-3,000,000,降低到一两百万,把二三线的用户也带进来。” „Uses energy, to finally do not make the member classification system?” “这么费劲,到最后不还是要做会员分级制度吗？” Li Mu said with a smile: „Naturally must do, doing that but proceeds in an orderly way, with comes up to do, to the feeling at heart user is completely different, reason that Ferrari these years were hounded, are because he only unveils a product for the first-line user, the localization is high, but if Ferrari from the beginning besides making supercar, but also makes some price small advantage C level car(riage) and Boss level car(riage), you thought that what the first-line user is felt? You settled on Ferrari supercar, but the owner in your family entrance hotel just spent 1 million to buy Ferrari four five family/home sedans, lets you buy Ferrari the time again, you will hesitate, will be considering whether at heart oneself must choose the similar brand with the entrance hotel owner such person, this then comes up to make the drawback of member classification system, will cause the repel of high-end user ;” 李牧笑道:“当然是要做,但这么循序渐进的做,和一上来就做,给用户的心里感受是完全不一样的,法拉利这些年之所以这么受追捧,是因为他只为一线用户推出一线产品,定位非常高,但如果法拉利在一开始就除了造超跑之外,还造价格便宜些的c级车和b级车,你觉得一线用户心里是什么感觉？你看中了一辆法拉利超跑,可你家门口饭店的老板刚花一百万买一辆法拉利四门五座家轿,再让你买法拉利的时候,你心里就会犹豫,会在心里考虑自己是否要和门口饭店老板这样的人选择同样的品牌,这便是一上来就做会员分级制度的弊端,会引起高端用户的排斥;” „But, if you have bought Ferrari supercar, after a period of time, Ferrari promoted model of selling price 1 million four five family/home sedans, then you discovered that the owner in your family entrance hotel also bought one, what to do at this time can you? The car(riage) has bought in any case.” “但是,如果你已经买过了一辆法拉利超跑,过了一段时间之后,法拉利推出了一款售价一百万的四门五座家轿,然后你发现你家门口饭店的老板也买了一辆,这时候你能怎么办？反正车已经买过了。” The Chen Ze hear shakes the head again and again: „You were really the chicken very...... even if you made, when you, once started to lower the threshold, these were not interested in the low-end member even some high-end members of repel, the psychology do not meet comfortably, this what to do?” 陈泽听完连连摇头:“你这个人真是太鸡贼了……不过就算你这么弄,等你一旦开始降低门槛,那些对低端会员不感兴趣甚至有些排斥的高端会员,心理还是会不舒服,这怎么办？” Li Mu said: „This is unimportant, so long as he first joined us, we have the opportunity to go to them to instill into this consciousness, making them understand such club , to be bigger and stronger, cannot be only a handful high-end users is playing, such development to club is not a good deed, the appropriate reduction standard, provides the fresh blood and good way of freshman strength for the club, moreover we certainly reduction threshold constantly, finally the threshold do not establish regarding ‚super race car club’, how for example we lower the threshold even again, the entry-level model selling price will not be lower than 1.5 million Yuan RMB, so long as we can defend. The lower limit, has the confession to our members even.” 李牧说:“这不要紧,只要他先加入了我们,我们就有机会去给他们灌输这种意识,让他们明白这样的俱乐部如果想做大做强,就不能只是一小撮高端用户在玩,那样对俱乐部的发展也并非好事,适当的降低标准,是为俱乐部提供新鲜血液和新生力量的好途径,而且我们肯定也不会一味的降低门槛,最终的门槛还是要围绕着‘超级跑车俱乐部’来设定,比如就算我们再怎么降低门槛,入门级车型的售价也不会低于一百五十万元人民币,只要我们守得住底限,对我们的会员就算是有交代。” Chen Ze looking pensive thought for quite a while, this thought aloud that said: „Sounding is actually very of reasonable, the membership dues member? What shift prepares to decide in?” 陈泽若有所思的想了半天,这才自言自语般说道:“听起来倒是很有道理,不过会员的会费呢？准备定在什么档位？” Li Mu said: „Membership dues thing, not suitable many not suitable too few, were many will naturally keep off more users in out of the door, was short will also reduce the profit and club of entire club can for the services standard that the member provided, therefore I thought probably, some hook in vehicle cost membership dues and member, for example insurance.” 李牧道:“会费这个东西,不宜多也不宜过少,多了自然会把更多的用户挡在门外,少了也会降低整个俱乐部的利润以及俱乐部能够为会员提供的服务标准,所以我大概想了一下,把会费和会员的用车成本里的某一项挂钩,例如保险。” „Insurance?” “保险？” „The car(riage) of right, first-line member , if 3-4 1 million even over 5 million supercar, then his every year commercial insurance almost must spend 8- about 100,000 Yuan, we decide the membership dues in 100,000 Yuan one year, basically is equal buys a commercial insurance, this cost should be minimal to them, certainly in his tolerance range.” “对,一线会员的车如果都是三四百万甚至五百万以上的超跑,那么他每年的商业保险差不多要花费八-10万元左右,那我们就把会费定在十万元一年,基本上等同于多买一份商业险,这个成本对他们来说应该是微乎其微的,一定在他的承受范围之内。”
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