RINAPE :: Volume #12

#1188: To the 3 M cooperation plan

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David Cote has almost nothing hesitant then complied with the Li Mu's cooperation plan, was authorized in the China network sales agent power Honeywell to the Taobao net exclusive. 高德威几乎没有任何犹豫的便答应了李牧的合作方案,将霍尼韦尔在华夏的网络销售代理权独家授权给了淘宝网。 Before sees Li Mu, David Cote had understood the Taobao net, has very explicit understanding of the Taobao current platform mass, currently speaking, any enterprise dealer wants to build a perfect distribution in China, must pay the soaring manpower, physical resource and time cost. 在来见李牧之前,高德威就了解过淘宝网,对淘宝目前的平台体量有着非常明确的认识,目前来说,任何企业经销商想在华夏建立起一个完善的销售网络,都要付出高昂的人力、物力以及时间成本。 But only Taobao can help the enterprise, in the shortest time, establishes one based on internet and can the sale network of complete coverage nation, what is more important, the Taobao current capacity is not only big, sales volume is big, own logistics system support, has Taobao Logistics, not only sharpened the Taobao coating ability enormously, but also raised the achieved efficiency of online order. 而唯独淘宝可以帮助企业,在最短的时间内,建立起一个基于互联网而又能完全覆盖全国的销售网,更重要的是,淘宝不仅流量大、销量大,还有自己的物流体系支撑,有淘宝物流在,不仅极大的提高了淘宝的覆盖能力,还提高了线上订单的达成效率。 But Li Mu also complies with David Cote, online will establish a Honeywell Taobao official flagship store in Taobao, and gives the Honeywell sufficient promotion resources. 而李牧也答应高德威,将在淘宝网上建立一个霍尼韦尔淘宝官方旗舰店,并且给予霍尼韦尔足够的推广资源。 Based on this point, Honeywell must to the Muye Science and Technology enough yielding profit space, the agreement that two people reach be, a Li Mu purchase, directly in Honeywell pays the commodity price in the foundation, gives a 50% discount. 基于这一点,霍尼韦尔也要给牧野科技足够的让利空间,两人达成的协议是,李牧一次的采购,将直接在霍尼韦尔出货价的基础上,打一个五折。 Pays the commodity price the 50% discount, making Li Mu feel that the greatest joy, the volume of order doubles the words almost nearly to blurt out, but calms down after slightly, Li Mu then reached the basic cooperation intention with David Cote temporarily, has not changed itself in this face-to-face talk at present from the Honeywell volume of order. 出货价的五折,让李牧感到莫大的欣喜,订货量增加一倍的话几乎险些就脱口而出,但稍一冷静下来之后,李牧便只是暂时跟高德威达成了基本的合作意向,并没有在这一次的面谈上更改自己目前从霍尼韦尔的订货量。 After all has not spoken face-to-face with 3M person in charge, Li Mu has not known that what kind of cooperation condition 3M can give. 毕竟还没有跟3m的负责人面谈,李牧还不知道3m能给自己一个怎样的合作条件。 Compared to Honeywell, Li Mu wants to attain 3M in the China network agent power, 3M be stronger than is too many Honeywell in the product line of 2 c end, attains its sole agency, later also has many advantage to Taobao. 相对于霍尼韦尔来说,李牧更希望拿到3m在华夏的网络代理权,3m在2c端的产品线要比霍尼韦尔强出太多,拿到它的独家代理权,以后对淘宝也有很多的好处。 In the afternoon, Li Mu in own office, saw 3M person in charge, George Buckley. 下午,李牧在自己的办公室里,见到了3m的负责人,乔治・巴克利。 As a manufacturing firm with a history of hundred years, 3M has the history of innumerable being proud, however facing Muye Science and Technology this establishment also less than two years of internet enterprises, 3M of hundred years of history, its market value even also Muye Science and Technology half. 作为一家拥有百年历史的制造企业,3m有着无数引以为傲的历史,但是在面对牧野科技这家成立还不到两年的互联网企业来说,百年历史的3m,其市值甚至还不到牧野科技的一半。 The internet industry truly contained the innumerable possibilities, this is also George Buckley catches up far away with the reason that Li Mu meets, in the stage of internet vigorous development, any traditional enterprise hopes that can catch the internet SF Express car(riage). 互联网行业确实蕴含了无数的可能性,这也是乔治・巴克利大老远赶来与李牧见面的原因,在互联网蓬勃发展的阶段,任何传统企业都希望能够搭上互联网的顺风车。 Had with the exchange experience of David Cote, Li Mu, when communicates with George Buckley , to promote the rhythm faster many. 有了与高德威的交流经验,李牧在和乔治・巴克利沟通的时候,把节奏推动的更加快速了不少。 Comes up, after two people first each other exchanged greetings, Li Mu then ejects own new demand immediately, said to George Buckley: „Mr. George, I met with you today, actually two different status, one is Muye Science and Technology CEO, one is Taobao Science and Technology CEO, therefore I first by the Taobao Science and Technology CEO status, discussed me with you these two companies to Taobao and cooperation tentative plans of 3M.” 一上来,两人先彼此寒暄之后,李牧便立刻抛出自己的新诉求,对乔治・巴克利说:“乔治先生,我今天跟你见面,其实是有两个不同的身份,一个是牧野科技的ceo,一个是淘宝科技的ceo,所以我先以淘宝科技ceo的身份,跟你谈一下我对淘宝与3m这两家公司的合作设想。” George Buckley put in order a demonstration of authority by the Li Mu's words. 乔治・巴克利被李牧的一席话整了一个下马威。 3M market value also insufficient Muye Science and Technology half, but Li Mu is still reminding itself, his back may Muye Science and Technology this enterprise, that not melt the Taobao network of capital incessantly. 3m的市值还不足牧野科技的一半,而李牧却还在提醒着自己,他的背后可远不止牧野科技这一家企业,还有那个没有融过资的淘宝网。 It is said that Taobao net, if opens financing, and integrates in Taobao Logistics as well as Alipay the Taobao screen chart, the estimate value may be higher than Muye Science and Technology, therefore, the total market value of Li Mu back enterprise, has the possibility very much already in 600 hundred million USD above. 据说,淘宝网如果开放融资,并且把淘宝物流以及支付宝纳入淘宝网版图内的话,估值有可能比牧野科技还要高,所以,李牧背后企业的总市值,很有可能已经在六百亿美元以上。 In the heart panic-stricken George Buckley, the heart deep place to the disaffection that the Li Mu's expression and has no, on the contrary is very polite saying: „Mr. Li, we also hope that can establishes the close cooperative ties with Taobao as well as Muye Science and Technology these two outstanding enterprises, therefore you have any intention, please say although.” 心中惊骇不已的乔治・巴克利,内心深处对李牧的言辞并没有任何的不满,反倒是非常客气的说道:“李先生,我们也希望能够与淘宝以及牧野科技这两家杰出企业都建立起紧密的合作关系,所以你有任何意向,请尽管说。” Li Mu nods, says with a smile: „First I hope that 3M can be authorized China domestic network sole agency to the Taobao net.” 李牧点点头,笑道:“首先我希望3m能够将华夏境内的网络独家代理权授权给淘宝网。” „Network sole agency?” “网络独家代理权？” Not only David Cote is not quite clear, George Buckley also the first time is heard this concept. 不只是高德威不太明白,乔治・巴克利也是第一次听说这个概念。 Li Mu explains to David Cote the meaning of this concept at once, David Cote clearly becomes aware immediately, confirmed with Li Mu: „Mr. Li, if 3M gave the Taobao net China domestic network sole agency, means in being authorized the deadline, only then a Taobao online sale platform has the qualifications to sell the 3M product in the network, other platforms do not have this qualifications, right?” 李牧旋即将这个概念的含义给高德威解释了一遍,高德威立刻明悟,跟李牧确认道:“李先生,如果3m把华夏境内的网络独家代理权给了淘宝网,也就意味着在授权期限内,只有淘宝一家线上销售平台有资格在网络上销售3m的产品,其他所有平台都不具备这个资格,对吗？” Li Mu nods: „Right, during the cooperation, we will establish the 3M self-management flagship store in the Taobao net, all operation work are under the charge to us, we pledged that cannot shift the source of goods to the offline sale, will not have the direct conflict with your offline proxies.” 李牧点了点头:“没错,合作期间,我们会在淘宝网建立3m自营旗舰店,所有的运营工作由我们来负责,我们承诺不会将货源转移到线下销售,不会和你们的线下代理产生直接的冲突。” George Buckley ponders over the moment, then a face firm nod said: „Ok, Mr. Li, I accept your cooperation plan, later please appoint a connection person, me also arranges a connection person, making them complete the docking as soon as possible.” 乔治・巴克利思忖片刻,便一脸坚决的点头说道:“ok,李先生,我接受你的这个合作方案,稍后请你指派一名接口人,我这边也安排一位接口人,让他们尽快完成对接。” Saying, George Buckley also said: „After completing the docking, I will arrange our Greater China person in charge to give the Taobao aspect the product materials after all sinicizing, the producing goods prices of all products, will be consistent with the producing goods price of our state-level general agent.” 说着,乔治・巴克利又道:“完成对接之后,我将安排我们的大中华地区负责人将所有汉化后的产品资料交给淘宝方面,所有产品的出货价格,将和我们国家级总代理的出货价格保持一致。” Li Mu didn't expect George Buckley is so simple, the execution is so also strong, even has started to conduct combing of cooperation detail, acclaimed one: „Mr. George works really vigorously and resolutely, if according to this efficiency, I believes that 3M and Taobao net will be certainly close and be smooth in the future cooperation.” 李牧没想到乔治・巴克利这么干脆,执行力也这么强,甚至已经开始进行合作细节的梳理,不由赞叹一声:“乔治先生做事果然雷厉风行,如果按照这种效率,我相信3m和淘宝网在将来的合作一定会非常密切、非常顺畅。” George Buckley said with a smile: „Mr. Li, 3M can develop today, depended, not only the product, our attitudes, the Taobao net is the China biggest online sale platform, such good partnership opportunity, before we naturally must arrive at the priority platoon most .” 乔治・巴克利笑道:“李先生,3m能够发展到今天,靠的不只是产品,还有我们的态度,淘宝网是华夏最大的线上销售平台,这么好的合作机会,我们自然要把优先级排到最前。” At this point, George Buckley also said: „Mr. Li, I had understood before the Taobao self-management rule, the Taobao self-management flow first purchases, warehousing, then online sells, right?” 说到这里,乔治・巴克利又道:“李先生,我之前了解过淘宝自营的规则,淘宝自营的流程都是先采购、仓储,然后再线上销售,对吧？” Li Mu nods: „Right.” 李牧点了点头:“没错。” George Buckley said with a smile: „In this case, after we can use , the way of settling accounts first does not provide over five Ten Million USD products to Taobao, if the sales volume is big, this quantity can also be raised, the elasticity is very big.” 乔治・巴克利笑道:“这样的话,我们可以用后结算的方式先向淘宝提供不超过五千万美元的产品,如果销量较大的话,这个数量还可以提升,弹性很大。” „ Li Mu holds in high esteem to George Buckley, said with the proverb, such person works has the eyesight to see, seeing others to have the yawn, not only knows to hand over the pillow, but also knows that also spreads the bed, discussed the cooperation with such person, was really free from worry. “李牧对乔治・巴克利不由刮目相看,用老话说,这样的人做事太有眼力见儿,看见别人打哈欠,不但知道递枕头,还知道连带把床也铺好,跟这样的人谈合作,实在是太省心。 Therefore Li Mu also very refreshed saying: „Since this, we dock as soon as possible, I will urge Taobao related person in charge, completes the online of shop and commodity as soon as possible.” 于是李牧也非常爽快的说道:“既然这样,那我们双方尽快对接起来,我会敦促淘宝的相关负责人,尽快完成店铺和商品的上线。” George Buckley and Li Mu shake hand, say with a smile: „Hopes this and Taobao Science and Technology Wish us have a happy cooperation.” 乔治・巴克利与李牧握了握手,笑道:“希望这次和淘宝科技合作愉快。” „Wish us have a happy cooperation!” Li Mu shows a faint smile, said: „George, we chats the cooperation tentative plan of Muye Science and Technology and 3M now.” “合作愉快！”李牧微微一笑,又道:“乔治,现在咱们聊一聊牧野科技和3m的合作设想吧。” George Buckley sat the body, hastily said straight: „Please say.” 乔治・巴克利坐直了身体,急忙说道:“请说。” To George Buckley, is his time sees the Li Mu biggest demand with the Muye Science and Technology cooperation, the Taobao net also can only cover in China after all, to other countries and regions, basically does not have any influence, but YY is different, the YY user spreads the world, basically all uses YY with the internet users, the subscriber is even higher than Google . Moreover the user viscosity was higher than Google does not have the shadow, the 3M need, was this globalized partner. 对乔治・巴克利而言,跟牧野科技合作才是他这次见李牧最大的诉求,淘宝网毕竟还只能覆盖华夏境内,对其他国家和地区来说,基本上没有什么影响力,而yy则不一样,yy的用户遍及全球,基本上所有用互联网的用户都用yy,用户数量甚至比谷歌还要高,而且用户粘度更是比谷歌高没影了,3m需要的,正是这种全球化的合作伙伴。 Li Mu simply said: „At present, Muye Science and Technology is attempting with not to harm the user, and way that can win with the partner reciprocal benefit mutually, operates our advertisement resources, but 3M as the multinational corporation, the product line mostly sinks to the 2 c retail end, therefore also has certainly the enormous demand to the promoted resources of globalization, therefore among us had the supply and demand foundation, based on this point, I have a cooperation plan of relative formation, wants to look at 3M interested.” 李牧便道:“目前,牧野科技正在尝试用不伤害用户,并且能够与合作方互惠互赢的方式,来运营我们的广告资源,而3m作为跨国企业,产品线又大多下沉到2c的零售端,所以一定也对全球化的推广资源有着极大的需求,所以我们之间就有了供求基础,基于这一点,我有一个相对成型的合作方案,想看一看3m有没有兴趣。” Li Mu these words spoke in the mind of George Buckley, he as 3M CEO, the biggest attack direction was front market, the globalized strategy of physical enterprise says at present inevitably easily, doing is too difficult, therefore George Buckley attached great importance to Muye Science and Technology this potential partner especially. 李牧这一席话说到了乔治・巴克利的心坎里,他作为3m的ceo,目前最大的突击方向必然是前端市场,实体企业的全球化战略说起来容易,做起来太难,所以乔治・巴克利对牧野科技这种潜在的合作伙伴格外重视。 He goes to the trouble of traveling a long distance to catch up, is hopes that can achieve the promotion to cooperate with Muye Science and Technology, but he also knows, before Li Mu, has not made any promotion to any enterprise , to promote to make him receive the throne of North American box office champion to Spielberg's movie 《Catch Me If You Can》 only one time, the strong delivery ability and conversion capacity, making the innumerable enterprises have a dream to hold the thigh of Muye Science and Technology, he is no exception. 他之所以不远千里赶过来,就是希望能够跟牧野科技达成推广合作,但是他也知道,李牧之前没有给任何企业做过任何推广,唯一给斯皮尔伯格的电影《猫鼠游戏》推广过一次就让他荣膺北美票房冠军的宝座,强大的投放能力以及转化能力,让无数企业做梦都想抱上牧野科技的大腿,他也不例外。 Before coming, he also worried that Li Mu will reject itself, but didn't expect, oneself have not even said the demand, Li Mu has tossed the olive branch on own initiative, such good matter, how he can not be excited. 来之前,他还担心李牧会拒绝自己,但没想到,自己甚至都没说出诉求,李牧就已经主动抛来了橄榄枝,这么好的事情,他又怎能不激动。 Therefore, George Buckley somewhat cannot repress excitedly to Li Mu: „Mr. Li, we also anticipate and cooperation of Muye Science and Technology, if convenient, please say your cooperation plan probably.” 于是,乔治・巴克利有些按捺不住激动的对李牧:“李先生,我们也非常期待与牧野科技的合作,如果方便的话,请你大概说一下你的合作方案。” Li Mu nods, says with a smile: „Is this, we currently have the YY individual show, in some all kinds of dressing up item(s), besides the normal clothing, we can promotes the mask, mask, the gas mask, exposure suit and other alternative attire, if 3M is interested, we can take to give you to make a product this to implant, in other words, in we your product cartoon, the brand identity will then be admitting YY to cultivate/repair together.” 李牧点了点头,笑道:“是这样,我们现在有yy个人秀,这里面有许多各式各样的装扮道具,除了正常的服装之外,我们可以在其中推出口罩、面罩、防毒面具、防护服等多种多样的另类装束,如果3m有兴趣,我们可以把这一块拿出来给你们做一个产品植入,也就是说,我们会把你们这些产品卡通化,然后连带着品牌标识一起放进yy修里。” „In addition, we have the plan in next edition YY, increases a cartoon image of weather assistant, this image will appear in the weather plug-in unit of each YY user, if the user clicks on the examination weather, can see that corresponds the sex with the user the cartoon image, this image according to the difference of weather, will conduct the different dressing up prompts.” “除此之外,我们有计划在下一个版本的yy里,增加一个天气助手的卡通形象,这个形象会出现在每一个yy用户的天气插件中,如果用户点击查看天气,就可以看到与用户对应性别的卡通形象,这个形象会根据天气的不同,进行不同的装扮提示。” „If the local area snows, our weather assistants will put on down-filled garment ; If the local weather is very hot, our weather assistants will wear the short sleeve, shorts or the one-piece dress ; The key point is, if the local air presents the pollution, our weather assistants will wear the 3M protective mask, and presents the 3M air cleaner in the side, reminds everyone the bodily injury that pays attention to the air pollution to bring, in addition, we can also increase the purchase link on these product elements, links the online sale platform in area the user directly, or provides the address of offline sales network, further enhances the purchase transformation of user......” “如果当地下雪,我们的天气助手就会穿上羽绒服;如果当地天气很热,我们的天气助手就会穿上短袖、短裤或者连衣裙;重点是,如果当地的空气出现污染,我们的天气助手就会戴上3m的防护口罩,并且在身边出现3m的空气净化器,来提醒大家注意空气污染所带来的身体伤害,除此之外,我们还可以在这些产品元素上增加购买链接,直接将用户链接到所在地区的线上销售平台,或者提供线下销售网点的地址,进一步提高用户的购买转化……”
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