RINAPE :: Volume #12

#1185: Brand-new partnership model

LNMTL needs user funding to survive Read More

Li Mu's Muye Science and Technology, if according to market value and profit ranking, in the entire US (America) also very difficult platoon very near the top, but, if must discuss the business influence strength, Muye Science and Technology in US (America), has been able to arrange to the front row. 李牧的牧野科技,如果按照市值和利润排名,在整个美国还很难排得非常靠前,但是,如果要论企业影响力,牧野科技在美国,已经可以排到前列了。 At present sees, the entire US (America) even entire West society, attaches great importance to and esteems about Muye Science and Technology especially, because not only this YY since the Western society popularization, has more and more users conquers by the YY powerful product feature and perfect user experience, because also Muye Science and Technology promoted an unprecedented new altitude the internet life and work of people. 眼下见,整个美国甚至整个西方社会,对牧野科技都格外重视与推崇,这不仅因为yy在西方社会普及至今,已经有越来越多的用户被yy强大的产品功能以及完美的用户体验所征服,还因为牧野科技把人们的互联网生活以及工作提升到了一个前所未有的新高度。 The user community is extremely huge, the user viscosity the high astonishment, the reputation is also good not able to be good, therefore Muye Science and Technology may be called perfect in the enterprise image of West. 用户群体极其庞大,用户粘度又高的惊人,口碑亦是好到不能再好,所以牧野科技在西方的企业形象堪称完美。 Let alone, the YY information delivery ability is above the general great strength, even the established media companies of these hundred years of history are unable with it comparing favorably, therefore Muye Science and Technology also gradually became the favorites in other enterprise eyes, every day looks for Muye Science and Technology to conduct various cooperation advertising deliveries the company to be even innumerable on own initiative, these have Honeywell and 3M that Li Mu this time must cooperate. 更何况,yy的信息投递能力又是超乎一般的强大,甚至连那些百年历史的老牌传媒企业也无法与之媲美,所以牧野科技也就逐渐成了所有其他企业眼中的红人,每天主动找牧野科技进行各种合作甚至广告宣传投放的公司数不胜数,这其中就有李牧这次要合作的霍尼韦尔和3m。 To these two traditional manufacturing firms, is the brand and marketing channel that they attach great importance, this is the traditional business and internet industry biggest difference, 3M and Honeywell wants to build and maintain a production channel network that covers the world is not easy, is almost duplicated establishes the subsidiary company, to build multistage dealer network, to establish the pre-sale post-sale support system of improvement in each country, therefore each development market, hits one to go on an expedition together probably, not only the cost is huge, but also slow progress. 对这两家传统制造企业来说,他们最重视的就是品牌知名度以及销售渠道,这是传统行业与互联网行业最大的区别,3m和霍尼韦尔想要打造并维持一张覆盖全球的产销渠道网络并不容易,几乎是重复性的在每一个国家成立分公司、建立多级代理商网络、建立完善的售前售后支撑体系,所以每拓展一块市场,都像是打一场远征战,不仅成本巨大,而且进展缓慢。 However, to the internet enterprise, so long as erects the server, and ensure the operational capability and band width of server, can open the users in gate welcome entire world to enter, YY is so, staff who entire YY has not been responsible for selling, but the global users the value-added service of initiative purchase, can produce over a hundred million USD running water for the enterprise every month, internet that does not have the national boundary and speed of light interconnection, includes in which the entire world, this is the core advantage of internet enterprise. 但是,对互联网企业来说,只要把服务器架设起来,并保证服务器的运算能力以及带宽,就可以打开门欢迎全世界的用户进入,yy就是如此,整个yy没有一个负责销售的员工,但全球用户每个月主动购买的增值服务,就能够为企业产生上亿美元的流水,一个没有国界、光速互联的互联网,将全世界都囊括其中,这就是互联网企业的核心优势。 Honeywell and 3M once hope that can carry out the deep cooperation with Muye Science and Technology, even if purchases certain recommendation resources from YY, but YY has previously adopted very pure operation style, temporarily does not open any charge promotion class the business, therefore these two enterprises cannot achieve wishes. 霍尼韦尔和3m都曾经希望能够与牧野科技进行深入合作,哪怕只是从yy购买一定的推荐资源,但yy此前一直采取非常纯净的运营模式,暂时不开放任何收费推广类的业务,所以这两家企业也一直没能如愿。 This time, when they from Elon Musk there heard Li Mu has the interest from their mass purchase product, both enterprises are interested, because to them, this, not only a business is so simple, the most important thing is, can through this cooperation, establish the direct link with Li Mu. 这次,当他们从埃隆・马斯克那里听说李牧有兴趣从他们那里大批量采购产品的时候,两家企业都对此非常感兴趣,因为对他们来说,这不只是一次生意那么简单,最重要的是,能够通过这次合作,和李牧建立直接联系。 The motorcade line to Silicon Valley, Li Mu lets Elon Musk help approximately good after their meeting time, then first with Elon Musk separates, goes to Muye Science and Technology with Li Ziwei in the Silicon Valley subsidiary company, he needs the foresight to see Lin Qingya. 车队行至硅谷,李牧让埃隆・马斯克帮忙约好与他们的见面时间之后,便先与埃隆・马斯克分开,和李紫薇一起前往牧野科技在硅谷的分公司,他需要先见一见林清雅。 Lin Qingya does not know that Li Mu must come the plan of US (America), Li Mu in Shenzhen, she also has previously thought the Li Mu recent energy centralized to Taobao Logistics on, therefore this Li Mu appears in Silicon Valley suddenly, gave her a huge pleasant surprise. 林清雅并不知道李牧要来美国的计划,此前李牧一直在深市,她还以为李牧最近的精力都集中到了淘宝物流上,所以这次李牧忽然出现在硅谷,也是给了她一个巨大的惊喜。 Chatted the moment in the Lin Qingya office, Li Mu explained probably oneself this time the goal of coming US (America), the matter about epidemic situation, Li Mu has not concealed with Lin Qingya. 在林清雅的办公室聊了片刻,李牧大概说明了自己这次来美国的目的,关于疫情的事情,李牧并没有跟林清雅隐瞒。 Lin Qingya knew that Li Mu to deal with the epidemic situation that may erupt ahead of time, therefore has no fear of great distances to catch up with the US (America) determination source of goods, at heart to oneself this boss is also full of admiration that admires, oneself were responsible for a sector business being tied up in his subordinate, but he besides must control many companies, the thoughts paid attention to the epidemic situation that one might be able to erupt, moreover for this reason devoted so many energy, was does not dare to imagine seriously. 林清雅得知李牧是为了提前应对有可能爆发的疫情,所以才不远万里赶来美国确定货源,心里对自己这个老板也是佩服的五体投地,自己只是在他的手下负责一个版块的业务就已经忙得不可开交了,可他除了要把控多个公司之外,还有心思去关注一场只是有可能会爆发的疫情,而且还为此付出这么多的精力,当真是不敢想象。 Lin Qingya said: „Chief Li, this matter actually you told my, I can handle in US (America), uses also to run troublesome personally, before Honeywell and 3M, has not contacted us, wants to carry out the delivery cooperation, because you have explicitly banned to make the charge promotion, therefore I had not complied, but their cooperation wishes are very strong.” 林清雅说:“李总,这种事其实你吩咐我一句,我在美国就可以代为操办了,不用这么麻烦还亲自跑一趟,霍尼韦尔和3m之前都跟咱们联系过,希望进行投放合作,但是因为你一直明令禁止做收费推广,所以我就一直没有答应,但他们的合作意愿还是非常强烈的。” Li Mu nods, said: „My this time is some are excessively sensitive, was always worried that the epidemic situation will spread far and wide internally, therefore this matter I , if not come personally carry out one, is in suspense at heart.” 李牧点了点头,说:“我这次是有些过度敏感,总是担心疫情会在国内大面积扩散,所以这种事情我如果不亲自过来一趟落实的话,心里就放心不下。” Lin Qingya expressed that nod of understanding, she knows the Li Mu's working style, if he thought that can feel relieved gives the subordinate, he only orders certainly does not meddle, all give the following person to do, but if the matter that he himself is in suspense, then he is busy at being able personally to promote and supervise again, will not be the waving the arms about storekeeper. 林清雅表示理解的点了点头,她知道李牧的做事风格,如果是他觉得可以放心交给手下人的,他一定只下命令不插手,一切交给下面的人去干,但如果是他自己放心不下的事情,那么他再忙都会自己亲自推动、监督,绝不会做甩手掌柜。 Immediately, Lin Qingya said to Li Mu waits a bit, oneself the rap moment in front of the computer, her printer made a sound later, makes many documents continuously, Lin Qingya the file consolidation, attains in front of Li Mu, gives him saying: „Chief Li, this is recent time, all has the relation and hope to be able with us to conduct the enterprise list of advertisement delivery cooperation with us, you look.” 随即,林清雅对李牧说了一句稍等,自己在电脑前敲击片刻,随后她身边的打印机响了起来,连续打出多张文件,林清雅将文件整理出来,拿到李牧面前,递给他道:“李总,这是最近一顿时间,所有跟我们有过联系、希望能够与我们进行广告投放合作的企业列表,你看一下。” Li Mu received the document to shade the eyes with the hand to look, then discovered on this almost every enterprise is the familiar world-class enterprise. 李牧接过文件搭眼一看,便发现这上面几乎每一家企业都是耳熟能详的世界级企业。 McDonald's, Wal-Mart, Ford, Toyota, General Motors, General Electric, Citibank and Coca-Cola...... 麦当劳、沃尔玛、福特、丰田、通用汽车、通用电气、花旗银行、可口可乐…… In several -page statistical list, almost is the large enterprises of the world 500 strong ranks. 长达几页的统计列表里,几乎全是世界五百强级别的大型企业。 Li Mu keeps silent looks, when he lowers the head reads the document, Lin Qingya has been staring at his handsome profile and tall and slender and neat eyelash, returns on the document until him the desktop, Lin Qingya has not seen the slight surprise from his face. 李牧默不作声的看完,在他低头看文件的时候,林清雅一直盯着他英俊的侧脸以及细长而又整齐的睫毛,直到他把文件放回桌面上,林清雅都不曾从他的脸上看出丝毫的惊奇。 Lin Qingya cannot bear ask: „Chief Li, do you look at this list feeling also?” 林清雅忍不住问:“李总,你看完这份名单一点感觉也没有？” Li Mu has not answered her issue, but is asking her: „You thought that what I should have to feel?” 李牧没回答她的问题,而是笑着问她:“你觉得我应该有什么感觉？” Lin Qingya said with a smile: „I thought that you first should have the shocking feeling, next has the feeling of regret.” 林清雅笑道:“我觉得你首先应该有震惊的感觉,其次是有后悔的感觉。” Li Mu asked: „Why?” 李牧笑问:“为什么？” Lin Qingya said: „Shock is because we attach great importance to by the enterprises of so many 500 Q class now, the regret was we missed the large amount of promotion expenses imperceptibly.” 林清雅说:“震惊是因为我们现在被这么多五百强级的企业重视,后悔是我们无形中错失了巨额的推广费用。” Li Mu shakes the head slightly, said indifferently: „Qingya, to be honest, even if some day the White House wants to look for the YY cooperation, I will not be surprised, this is not because I look down upon the White House, but is I am clear to our localizations, we are not an ordinary enterprise, but is a goal is connects the enterprise in the world with internet and our products, will happen one day, we will be in this world will cover most populous and broadest enterprise, in this case, all enterprises hope and us establish the cooperation, because in our hands will have the best channel and resources.” 李牧微微摇头,淡然道:“清雅,说实话,就算是有一天白宫希望找yy合作,我都不会惊奇,这不是因为我瞧不起白宫,而是我对我们自己的定位非常清晰,我们不是一家普通的企业,而是一家目标是用互联网和我们的产品去连通全世界的企业,终有一天,我们将是这世界上覆盖人口最多、最广阔的企业,在这种情况下,所有企业都会希望与我们建立合作,因为我们手里有最好的渠道和资源。” At this point, Li Mu also said: „As for the loss that you said the large amount of promotion expenses , potential although of advertizing revenue was very in effect it is not so big, but the advertisement to own user was also an injury, with our YY pop-up window, we ensure the YY pop-up window content the purity, can greatest cater to the user experience, the proportion that the advertisement accounted for increases a percentage point every time, we may lose some users for this reason, our advertisement proportions were more, the user experience was also worse, leaves competed the transcendence opportunity is also more.” 说到这里,李牧又道:“至于你说的损失了巨额的推广费用,其实不然,广告收入的潜力虽然很大,但是广告对自己的用户也是一种伤害,就拿我们的yy弹窗来说,我们保证yy弹窗内容的纯净,就能最大程度的迎合用户体验,广告所占的比重每增加一个百分点,我们可能就会为此损失一部分用户,我们的广告比重越多,用户体验也就越差,留给竞品的超越机会也就越多。” „In the earlier period of YY development, we most important goal is not to make money, but preserves the user and solid foundation to the full . Moreover, we must through catering to the user and through and monopolizing to user plundering, lets all compete because of not being able to find any flaw accelerate dead, when these goals were realized, we develop the income in advertisement is not late again.” “在yy发展的前期,我们最首要的目标不是赚钱,而是最大程度留存用户、夯实基础,而且,我们要通过迎合用户、通过对用户的掠夺和独占,让所有的竞品因为找不到任何破绽而加速死亡,等这些目标都实现了,我们再去开发广告方面的收入也不晚。” Lin Qingya nods, said: „I understand your meaning, therefore these things I have not reported with you again, first records, making the Business development (BD) personnel keep the normal contact with the opposite party, once you will prepare to develop the income in this aspect in the future, we can directly transform these enterprises as the partner.” 林清雅点点头,说:“我明白你的意思,所以这些事情我从来没跟你再汇报,都是先记录下来,让bd人员跟对方保持正常联系,一旦将来你准备开发这方面的收入,我们就可以直接把这些企业转化为合作伙伴。” Saying of Li Mu applause: „This matter does unusual is good, showed that in your brain is preparing for our next stage forever.” 李牧赞许的说道:“这件事做的非常好,证明你的脑子里永远在为我们的下一个阶段做准备。” Saying, the Li Mu sincere say/way: „although has not arrived at us directly to conduct the stage of commercial advertisement cooperation now, but then we can ease a limit slightly, we can have 500 strong enterprises that the interest and we cooperate to carry out certain promoted cooperation to these, the way of but cooperating cannot certainly be the most direct advertisement cooperation, must, we and partners found a balance point between the user, makes the advertisement cooperation with a way of innovation.” 说着,李牧正色道:“虽然现在还没到我们可以直接进行商业广告合作的阶段,但接下来我们可以稍微放宽一点限制,我们可以对这些有兴趣跟我们合作的五百强企业进行一定的推广合作,但合作的方式一定不能是最直接的广告合作,一定要在用户、我们以及合作伙伴之间找到一个平衡点,用一种创新的方式去做广告合作。” Lin Qingya curious asking: „Chief Li, you, since said that in the brain had certainly the general embryonic form, can introduce simply, the innovative way that you said?” 林清雅好奇的问道:“李总,你既然这么说,脑子里一定有大概的雏形了,能不能简单介绍一下,你说的这种创新方式？” Li Mu shows a faint smile, said: „Actually is very simple, many enterprises want to throw the advertisement here, may want to buy a demonstration from YY pop-up window, may want online to buy Boss anner in YY, but the promoted way of this simple and crude, the injury to the user is very big, the conversion rate is also very limited, that and its this, we might as well conduct one type to reduce with them the injury to the user, simultaneously can raise the conversion rate the new advertisement pattern.” 李牧微微一笑,说:“其实很简单,很多企业想在我们这里投广告,可能是想从yy弹窗里买一条展示,可能是想在yy网上买一个banner,但是这种简单粗暴的推广方式,对用户的伤害是很大的,转化率也很有限,那与其这样,我们不妨跟他们进行一种可以降低对用户的伤害,同时又能提高转化率的新广告模式。” „My so-called new advertisement pattern, is actually conducts certain packing to the advertisement, while advertizing, is the average consumer considered, not only can benefit them in certain aspects, but can also make them have certain participation.” “我所谓的新广告模式,其实就是对广告进行一定的包装,在做广告的同时,为普通用户考虑,不但能在某些方面惠及他们,还能让他们有一定的参与度。” „On for example Coca-Cola, we can trade a new partnership model, for example: If Coca-Cola wants year of promotion expenses that gives me hundred million USD, I am authorized Coca-Cola in the exchange code that in its bottled fun lid prints to assign, each exchange code can exchange the lowest 10 cents, the highest 100 USD YY coin, the authorized total amount can be the value two hundred million USD YY coins, then clears Coca-Cola for him. YY. The second-level domain name, specifically is used to give the consumers of Coca-Cola to conduct the exchange of exchange code, in the meantime, I also allow it to increase in the television advertisement with the element that we cooperate, moreover I will also aim at such partnership model to propagandize in YY.” “就比如可口可乐,我们可以换一种新的合作模式,比如:可口可乐如果愿意一年给我一亿美元的推广费用,那我就授权可口可乐在它的瓶装可乐盖内印制指定的兑换码,每个兑换码可以兑换最低十美分、最高100美元的yy币,授权总额可以是价值两亿美元的yy币,然后为他开通一个oaola.yy.的二级域名,专门用来给可口可乐的消费者进行兑换码的兑换,同时,我还允许它在电视广告里增加与我们合作的元素,而且我也会在yy里针对这样的合作模式进行宣传。” „Considers, one type is we hangs the advertisement of Coca-Cola directly, one type is we tells our user, now buys Coca-Cola, in the exchange code through bottle cap, can obtain the lowest 10 cents, the highest 100 USD YY coin, the success ratio 100%, you thought that these two ways, which effect is better?” “试想一下,一种是我们直接挂可口可乐的广告,一种是我们告诉我们的用户,现在购买可口可乐,通过瓶盖里的兑换码,就能获得最低十美分,最高100美元的yy币,成功率100%,你觉得这两种方式,哪个效果更好一些？”
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