RINAPE :: Volume #12

#1126: Li Mu's counter-attack!

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Because the Li Mu brain thinks does a big movement, therefore he has not analyzed the request of Muying Ticket System to give any substantive response to the higher-up leader. 由于李牧满脑子想的都是搞个大动作,所以他并没有对上级领导拆分牧影票务系统的要求给出任何实质性的回应。 Meanwhile, he arranges Zhao Kang to continue to search for the relevant evidence, before while, has cooperated the private eye looks for and Zhao Kang partner, the two sides start to follow " Hero » team in secret hire water army to attack Muye Pictures as well as Muying Ticket System the clue deliberately, the upward tracing , to continue to deep cut. 与此同时,他一边安排赵康继续搜寻相关证据,一边还将以前合作过的私家侦探找来和赵康搭档,两边开始暗中顺着《英雄》团队蓄意雇水军攻击牧野映象以及牧影票务系统的这条线索,向上溯源、继续深挖。 «Hero» team, other these intention illegal film and television circle people have a common feature, that is when digs a pit, the insufficient specialty of digging. 无论是《英雄》团队,还是其他那些心怀不轨的影视圈人士都有一个共同的特点,那就是在给人挖坑的时候,挖的不够专业。 If trades to do is Li Mu wants pit others, not only need dig as far as possible deeply the pit, but must bury the clue was deeper, making the opposite party to dying could not find with the related any evidence, cannot the forehead one lift up the shovel to dig a pit hotly, did not know the concealment trail, in this case, pit dead opposite party, if the pit did not die, opposite party the first matter that crawled from the pit goes all out with oneself. 如果换做是李牧要坑别人,不但要把坑挖得尽量深,还要将线索埋的更深,让对方到死都找不到与自己有关的任何证据,决不能脑门一热扛起铁锹就挖坑,一点也不知道隐匿踪迹,这样的话,坑死对方也就罢了,万一坑不死,对方从坑里爬出来的第一件事就是跟自己拼命。 Some film and television industry method dirty people, the overall logical thinking and organizational structure could not have reached the too high level, therefore really must check following this clue upward, the relevant evidence that can find was really plenty. 影视行业一些手段龌龊的人,整体的逻辑思维、组织架构还达不到太高的水平,所以真要顺着这条线索往上查,能找到的相关证据实在是太多了。 The more and more plenty evidence and clues start to gather in front of Li Mu, but Chen Ze has also been inquiring for him the sound of relevant departments, in Muye Pictures talked three days, the relevant departments issued an important notice to the national film and television company as well as Cinema. 越来越多的证据和线索开始汇聚到李牧面前,而陈泽也一直在替他打听着有关部门的动静,就在牧野映象被约谈的第三天,有关部门向全国影视公司以及院线发布了一项重要通知。 The content of notice is very simple: Any film and television company and Cinema, can not in the Muying Ticket System sale movie ticket, otherwise punishes the product side as well as Cinema! 通知的内容很简单:任何影视公司、院线,都不得在牧影票务系统销售电影票,否则将对出品方以及院线进行严惩！ If any movie sells tickets in Muying Ticket System, will punish this/should movie the product side, in six months can not have the new piece to screen in Cinema ; 如果任何影片在牧影票务系统售票,将严惩该影片的出品方,半年内不得有新片在院线上映; If any Cinema in the Muye ticket system booking, will order this/should Cinema to close down business the reorganization, specific closing down business time according to Cinema contrary special details decision! 如果任何院线在牧野票务系统售票,将勒令该院线停业整改,具体停业时间将根据院线违规的具体情况决定！ This notice immediately in film and television industry, even the nation raised the great unrest! 这一个通知立刻在影视行业,甚至全国掀起了轩然大波！ Many film and television companies clap and cheer, however all Cinema feel angrily incomparable, lost net ticket entrance, the booking rate that they just rose by the striking back original form, the income will be plummeted instantaneously is inevitable. 不少影视公司拍手称快,但是所有的院线都感觉愤怒无比,失去了网票这个入口,他们刚刚崛起的上座率将在瞬间被打回原形,收入骤降是必然的。 Many jobholders favor the play indifferently, everyone thought that relevant departments time is really enough fierce, hits the Li Mu's face unexpectedly directly, but Li Mu in internet industry big of influence, covers the global scale, these two clash, but also really not necessarily who can be in the upper hand. 还有不少从业人员冷眼看好戏,大家都觉得有关部门这一次真是够厉害,竟然直接打李牧的脸,而李牧在互联网行业的影响力之大,是覆盖全球范围的,这两者对撞,还真未必谁能占上风。 However, the media reported one, the social opinion was actually one-sided support Li Mu, this was also because Li Mu domestic fan was really many, regardless of useless the Muying Ticket System people, can obviously feel, Muying Ticket System was an impeccable good product, why the good product to by the relevant departments so harsh control? 不过,媒体报道一出,社会舆论却是一边倒的支持李牧,这也是因为李牧在国内的拥趸者实在是太多,而且无论用没用过牧影票务系统的民众,都能够明显感觉到,牧影票务系统本身是一个无可挑剔的好产品,好产品为什么要被有关部门如此苛刻的管控起来？ The relevant departments seemed to have also expected that attended the meeting the sound of this question, therefore when interviewed facing the media, their very earnestly statement: 有关部门似乎也早就预料到会有这种质疑的声音,于是在面对媒体采访的时候,他们非常认真的表态: The relevant departments also favor to Muying Ticket System, but must conduct the control even to isolate to it , because Muying Ticket System has no employed aptitude of film and television industry, moreover his also lacks the industry specification. 有关部门本身对牧影票务系统也是非常看好的,但之所以要对它进行管控甚至隔离,是因为牧影票务系统本身没有任何影视行业的从业资质,而且其自身也缺乏行业规范。 But they hope that Muying Ticket System can comply with the film and television industry the standard and request makes certain adjustment, was actually rejected by Muye Pictures, in this case, they have to adopt the method of temporarily isolating to Muying Ticket System, seeks with Muying Ticket System reaches the agreement. 而他们希望牧影票务系统能够遵从影视行业的规范及要求进行一定的调整,却遭到了牧野映象的拒绝,在这种情况下,他们才不得不对牧影票务系统采取暂时隔离的方法,来谋求与牧影票务系统达成共识。 The relevant departments even still the appeal people before the media regard the matter calmly, said that each industry has the rule of each industry, each period has the treatment method of each period, seems like the planned economy time, to guarantee the market equilibrium and supply and demand is stable, the country must attack „engaging in speculation” and „buying cheap and selling dear” under this market economic environment very universal business dealing, limits the Muying Ticket System reason is the same, relevant departments to not contain the development of Muying Ticket System, but is hopes that it can develop with a healthier way. 有关部门甚至还在媒体前呼吁群众冷静看待事情,称每一个行业都有每一个行业的规则,每一个时期都有每一个时期的处理方法,就好像计划经济时代,为了保证市场平衡、供需稳定,国家必须要打击“投机倒把”、“倒买倒卖”这种市场经济环境下非常普遍的商业行为,限制牧影票务系统的原因也是一样,有关部门本身不是为了遏制牧影票务系统的发展,而是希望它能够用更健康的方式发展。 Even in finally, the relevant departments also voices to Li Mu through the media, said that hopes the Muye Pictures leader to be able the calm regarding issue, and welcome him to come to further discuss the relevant issue at any time, makes Muying Ticket System appear in a healthier shape in the line of sight of populace together. 甚至在最后,有关部门还通过媒体向李牧发声,称希望牧野映象的领导能够冷静的看待问题,并且随时欢迎他来进一步洽谈相关事宜,共同让牧影票务系统以更健康的形态出现在大众的视线里。 The explanation of relevant departments is well-founded, to a certain extent can also be convincing, therefore quick then made the public opinion the condemnation sound smaller, many people think, so long as Li Mu went to chat with the leaders of relevant departments well, moderate compromise, can let Muying Ticket System again accepts by major Cinema and film and television company. 有关部门的解释算是有理有据,一定程度上也能使人信服,所以很快便让舆论的谴责声小了许多,很多人都以为,只要李牧去跟有关部门的领导好好聊一聊,适度妥协,还是可以让牧影票务系统重新被各大院线以及影视公司接受的。 In the explanation of relevant departments shortly, YY and YY net and YY123 23 even YY Blog, pushed an information to the user: 就在有关部门的解释出来不久,yy以及yy网、yy123甚至yy博客,都向用户推送了一条信息: Li Mu: My individual Blog has formally cleared, the people's Self Media time approaches officially! 李牧:我的个人博客已经正式开通,全民自媒体时代正式来临！ This, before is Li Mu, lets Chen Tong for the thing that oneself prepare. 这,便是李牧之前让陈同为自己准备的东西。 His counter-attack must fire finally. 他的反击终于要打响了。 ...... …… Since Li Mu after Harvard that exciting speech, in him regards as the life lighthouse's people to bring Li Mu to be able massively to give the world to bring shock of that true long jab mind again, but after Li Mu returning to homeland, only one time facing media, is only the pure introduction business, does not have any lets the opinion that the person rushes from the bottom of the heart excitedly. 自从李牧在哈佛那场激动人心的演讲过后,大量将他视为人生灯塔的民众都在等带着李牧什么时候能够再给世界带来那种真正直击心灵的震撼,而李牧回国之后唯一的一次面对媒体,也只是单纯的介绍业务,没有任何让人打心底激动澎湃的言论。 But this push, the first time is Li Mu online wrote an article, therefore the flooding into promotion link of everyone noisy crowd, enters to the Li Mu's individual Blog page, wants to look, what kind of shock Li Mu this time will bring and enlightenment with the writing to everyone. 而这一次的推送,是李牧第一次在网上写文章,所以大家一窝蜂的涌入推广链接,进入到李牧的个人博客页面,想看一看,李牧这次会用文字给大家带来怎样的震撼与启示。 Blog since gets online now, earlier continuously in the improvement and fermentation stage, moved into Blog in Tieba (Post It) had operated for a long time the popularity stars, importance that they realized the internet marketing, when Blog opening stand, basically allied immediately. 博客自从上线到现在,一直都是在完善以及酝酿阶段,前期入驻博客的都是已经在贴吧里经营了许久人气的明星们,他们意识到互联网营销的重要性,所以在博客开站的时候,基本上都在第一时间加盟。 But because of this, Blog got the Tieba (Post It) label to a certain extent, in many user eyes, became Tieba (Post It) one derivative. 而正因为如此,博客在一定程度上被打上了贴吧的标签,在很多用户眼里,成了贴吧的一种衍生产品。 It looks like in Li Mu, Tieba (Post It) and Blog are the content interaction products, the principal pattern is the content + interaction, but these two products with interacting in the allocated proportions of these two big elements have very big difference in the content. 在李牧看来,贴吧和博客都是内容互动型产品,主打的模式就是内容+互动,但是这两个产品在内容与互动这两大元素的配比上又有很大的不同。 Tieba (Post It) is the product of light content and heavy interaction, everyone with a simple title, can start the interaction that on a field pattern frequents each other casually, this is why the Tieba (Post It) active user are also many, moreover often the reasons of post tens of thousands several hundred thousand replies will even be at ; 贴吧是轻内容、重互动的产品,大家随便拿一个简单的标题,就可以开启一场线上你来我往的互动,这也是为什么贴吧活跃用户多,而且经常会有一篇帖子几万甚至几十万回复的原因所在; What is different from Tieba (Post It), Blog is the product of heavy content and light interaction, Blog of more than ten characters little exist extremely, cannot display what use in Blog this product, most Blog contents, are several hundred characters above, in ten thousand characters, the length big articles, the article must have the explicit localization, the clear argument and strong message transmission, the time that therefore Blog becomes a hit, well-known Blog Lord each Blog is distracted, in capacitive is strong, because in capacitive is too strong, the audience and reader are very difficult to use the content of similar length and quality. Has the interaction of same rank with the Blog lord, in this case, most audience and readers can only be the content the receiving end, therefore interactive naturally cannot follow. 与贴吧不同的是,博客是重内容、轻互动的产品,十几个字的博客是极少存在的,在博客这种产品中也发挥不出什么用处,大部分的博客内容,都是几百字以上,万字以内、篇幅较大的文章,文章要有明确的定位、清晰的论点以及丰富的信息传递,所以博客爆红的时代,知名博客主的每一篇博客都非常走心,内容性非常强,不过因为内容性实在太强,观众与读者很难用同样篇幅与质量的内容与博客主产生同等级的互动,这种情况下,大部分的观众与读者只能作为内容的接收方,所以互动性自然就跟不上。 Afterward Weibo (Micro Blog) neutralized the lengths of these two models of products, at first, Weibo (Micro Blog) limited the content in the short articles of 140 characters, the speed of content creation was faster than many times Blog . Moreover the content relative fast-food, interacting is also more convenient. 后来的微博就中和了这两款产品的长短,起初,微博把内容限制在140字的短篇,内容创造的速度比博客快了许多倍,而且内容相对快餐,互动起来也就更加便捷。 Chen Tong these months, follow the existing Blog operation approach to build YY Blog, from the product, and star effect, have done very well, but from most basic, he himself has not realized the Blog core point. 陈同这几个月来,都是遵循着现有的博客运营思路去打造yy博客,从产品上,以及明星效应上来说,已经做得非常好了,但是从最根本上,他自己还没有意识到博客的核心点。 Blog in Chen Tong eye, is a current capacity content platform, the duty through building various celebrity Blog, and attracts the current capacity through the celebrity Blog content and influence, the value of promotion platform. 陈同眼里的博客,是一个流量内容型平台,任务就是通过打造各种名人博客,并且通过名人博客的内容和影响力去吸引流量,提升平台的价值。 However, Blog in Li Mu eye, is not the current capacity, is not the content, but compares they deeper thing: Self Media. 但是,李牧眼里的博客,不是流量,也不是内容,而是比它们更深一层的东西:自媒体。 Therefore, the Li Mu Blog first content, told everyone in the title straightforwardly: Now has entered the people's Self Media time! 所以,李牧博客的第一篇内容,在标题里就直截了当的告诉所有人:现在已经进入全民自媒体的时代了！ In this article, Li Mu first thanked everyone to pay attention to his individual Blog, in introduced simply oneself are fully promoting the situation that Taobao Logistics developed after Guandong, he then formally entered the subject. 在这篇文章里,李牧首先感谢所有人关注他的个人博客,在简单介绍了自己正在粤省全力推动淘宝物流发展的情况之后,他便正式进入主题。 In the title, Li Mu already ejects „Self Media” the concept, in later main text, he these three characters defines to „Self Media” for the first time, his original text is: So-called Self Media, is each citizen private own media, the liberty media and the independent media. 在标题里,李牧就已经抛出“自媒体”的概念,随后的正文中,他第一次给“自媒体”这三个字下了定义,他的原文是:所谓自媒体,就是每一个公民私有的自有媒体、自由媒体以及自主媒体。 Li Mu said: „In this time, the media two characters, no longer is some type of traditional organizations and agencies, therefore in the Self Media time, any Self Media will not define that TV Station and broadcasting station or a magazine, one set of newspaper or is Portal website, it has nothing to do with the carrier, is only related.” 李牧称:“在这个时代,媒体二字,不再属于某种传统的组织机构,所以在自媒体时代,任何自媒体都不会限定成一个电视台、广播台或者一本杂志、一套报纸或者是一个门户网站,它与载体无关,只与人有关。” „Each people can found oneself website on internet, you can online create to be your own content, to share your own story, dissemination own viewpoint and values, then builds own private Self Media it.” “每一个民众都可以在互联网上创建一个自己的网站,你可以在网上创造属于你自己的内容、分享你自己的故事、传播属于自己的观点以及价值观,进而将它打造成自己的私有自媒体。” „If you thought that you do not have to found individual website ability, to building own Self Media is interested, then I welcome you to join YY Blog sincerely, YY Blog localization is a Self Media platform, it is open to all users, and provides the unified technology and products support.” “如果你觉得自己不具备创建个人网站的能力,又对打造自己的自媒体感兴趣,那么我诚挚的欢迎你加入yy博客,yy博客本身的定位就是一个自媒体平台,它向所有用户开放,并且提供统一的技术以及产品支持。” „YY throughout is maintaining the supreme respect to the product, content and user, our whole-heartedly, in addition the entire YY ecology billions of user pardons, can certainly to you better demonstration opportunity, making you have a bigger opportunity, making the Internet users understanding of entire net, understand, pay attention as well as follows, but you have the opportunity to have the extraordinary online influence.” “yy始终对产品、内容以及用户保持着至高无上的尊重,我们的全力以赴,再加上整个yy生态数以亿计的用户体谅,一定能给你更好的展示机会,让你有更大的机会,让全网的网民认识、了解、关注以及追随,而你也有机会拥有非凡的线上影响力。” Li Mu ejects „Self Media” concept attracted the attention of innumerable user all of a sudden, they also think Blog this type of thing prepares to the stars, but now is clear, originally Blog unexpectedly is one „Self Media” platform, its true use, is to make everyone have the opportunity to become independent media, shares own viewpoint and event. 李牧抛出的“自媒体”概念一下子吸引了无数用户的关注,他们原本还以为博客这种东西就是给明星们准备的,但是现在才明白,原来博客竟然是一个“自媒体”平台,它的真正用处,是让每一个人都有机会成为一个独立的媒体,去分享自己的观点、事件。 Depended on Self Media this concept merely, position of Blog in netizen mind had the tremendous changes all of a sudden, in extremely high compelling standard, harvested the attention of enormous dimension friend instantaneously, but at this time, the entire YY system sent out the second push about Blog, the title of push was: 仅仅靠着自媒体这个概念,博客在网友心目中的地位一下子发生了翻天覆地的变化,瞬间以极高的逼格,收获了极大量网友的关注,而就在这个时候,整个yy体系发出第二条关于博客的推送,推送的标题是: «Li Mu: How to strangle one progress» 《李牧:如何扼杀一场进步》
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