RINAPE :: Volume #12

#1124: Held a hornet's nest

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Li Mu and Brother Liu two people are planning one methodically regarding the encircling war that SF Express launches, the goal was to siege SF Express all effective strengths in Guangdong and Hong Kong, encircled to wipe out. 李牧与刘师兄两人正有条不紊的策划着一场围绕顺风展开的围剿战,目的是将顺风所有的有生力量围困在粤港两地,合围全歼。 Meanwhile, Muying Ticket System has started in Mainland Cinema makes a snowman the development mode. 与此同时,牧影票务系统已经开始在内地院线滚雪球般的发展模式。 With the unceasing delivery of massive Muying self-service ticketing machine, domestic one as well as Cinema of second-tier cities had basically connected Muying Ticket System completely, moreover some massive 3-4 line city Cinema wait for in lining up, to Muying Ticket System already ORIJEN (long for) to pinnacle. 随着大量牧影自助取票机的不断交付,国内一线以及二线城市的院线已经基本上全部接入了牧影票务系统,而且还有大量三四线城市院线在排队等待,对牧影票务系统已经渴望到了极致。 Has connected Muying Ticket System Cinema to these, after connecting this set of system , the biggest advantage was the booking rate whole was higher than the past. 对那些已经接入牧影票务系统的院线来说,接入这套系统之后最大的好处就是上座率整体比以往高了许多。 In the past the user to going to the movie theater watched movies the contradiction, not only the issue of shadow ticket price, various behavior costs, but now, looked that the movie had entered the internet time, the user looked that the movie was much more convenient than before, the box office total quantity nature continually is also rising, finally profited, besides the major film and television companies, was Boss Cinema. 以往用户对前往电影院观影有抵触,不只是影票价格的问题,还有各种行为成本,但是现在,看电影已经进入了互联网时代,用户看电影比以前方便得多,票房总量也自然在不断上升,最终受益的,除了各大影视公司之外,就是院线老板。 Therefore Boss Cinema esteems about Muying Ticket System extremely, but the film and television company actually does not think. 所以院线老板对牧影票务系统是极其推崇的,不过影视公司却不这么想。 Has «Hero» learning from another's mistakes is placed there, although Muying Ticket System promoted the total quantity of entire domestic box office, but they filled to Muying Ticket System as before were hostile to the mood. 有《英雄》的前车之鉴摆在那里,虽然牧影票务系统提升了整个国内票房的总量,但他们依旧对牧影票务系统充满了敌视情绪。 The film and television company is hostile to Muying Ticket System, the most fundamental reason is Muying Ticket System to them is completely not controllable. 影视公司敌视牧影票务系统,最根本的原因就是牧影票务系统对他们来说完全不可控。 Before everyone seized every minute to drain off the piece, discussed the cooperation with major Boss Cinema, everyone the cooperation, each other had also been following one set of unwritten rules for a long time, but Muying Ticket System was one dominates existence above Cinema, except for Muye Pictures, does not have any film and television company can have the relations with Muying Ticket System, as the matter stands, the security sense of film and television company naturally greatly reduced. 以前大家抢排片,都是跟各大院线老板谈合作,大家都已经合作很长时间了,彼此也都遵循着一套潜规则,但是牧影票务系统本身是一个凌驾于院线之上的存在,除了牧野映象,没有任何一家影视公司能和牧影票务系统扯上关系,这样一来,影视公司的安全感自然大大降低。 Swallowed up 12 cities in Muying Ticket System, prepares to the 3-4 line city on a large scale expansion time, in the Yanjing film and television circle, emitted a shocking rumor suddenly. 就在牧影票务系统鲸吞了一二线城市,准备向三四线城市大举扩张的时候,燕京影视圈里,忽然冒出了一个耸人听闻的传言。 The rumor said, the Muye Pictures final goal, is to cover national each city Muying Ticket System, then by absolute monopolistic position, the platoon piece power controls of all Cinema in own. 传言说,牧野映象最终的目标,是将牧影票务系统覆盖到全国每一个城市,然后以绝对的垄断地位,把所有院线的排片权控制在自己手里。 The rumor even also warned, if major Cinema not sticking together resistances, once and other Muye ticket system spread the nation, requested Cinema to hand over the row of piece power the time, major Cinema will lose the resistance completely. 传言甚至还警告说,如果各大院线不抱团对抗,一旦等牧野票务系统遍及全国、要求院线交出排片权的时候,各大院线都将彻底丧失抵抗能力。 Because by that time, the first-year university student part of very everyone box office came from Muying Ticket System, if which Cinema does not dare obedient, Muying Ticket System stops this/should Cinema net ticket entrance directly, then Cinema will certainly lose seriously! 因为到那个时候,大家票房收入的很大一部分来自牧影票务系统,如果哪家院线敢不听话,牧影票务系统直接停掉该院线的网票入口,那么院线必将损失惨重！ Some people even also warned that the major film and television companies, said that once to that time, any film and television company will become the Muye Pictures strike target, who will have a movie collision that has probably invested hundred million big manufacture movies with Muye Pictures, once when the time comes Muye Pictures suppresses using Muying Ticket System, invests hundred million movie several million box offices unable to fish continually, can that die without doubt? 有人甚至还警告各大影视公司,说一旦到了那个时候,任何影视公司都将成为牧野映象的打击对象,谁也保不齐会有一部投资过亿的大制作影片跟牧野映象的影片撞车,到时候一旦牧野映象利用牧影票务系统打压,投资过亿的电影连几千万票房都捞不回来,那岂不是必死无疑？ After these rumors come out, immediately presents many derivation editions, moreover biography stranger, finally hands down from generation to generation, has arrived at Muye Pictures to attempt with Muying Ticket System to crush all competitor and situation of monopoly domestic film and television industry. 这些传言出来之后,立刻出现了多个衍生版本,而且越传越邪乎,最后传下来,已经到了牧野映象企图用牧影票务系统挤垮所有竞争对手、垄断国内影视行业的地步。 Although in this speculations of many no brains, but has saying that many grasped some main points, if Muying Ticket System realizes the monopoly -type layout in the nation, if Li Mu likes, he really can control the platoon piece of national box office, if Boss Cinema is obedient, everyone gets rich together ; But if not obedient, broke the net ticket entrance of opposite party directly, then these users guides other Cinema, the opposite party to lose inevitably seriously, will soon compromise. 虽说这里面有很多无脑的推测,但不得不说,多少还是抓住了一些要点,如果牧影票务系统在全国实现垄断式的布局,那如果李牧喜欢,他真的可以把控全国票房的排片,院线老板如果听话,大家一起发财;但是如果不听话,直接断了对方的网票入口,然后把这些用户都引导去其他院线,对方必然损失惨重,用不了多久就会妥协。 Because the person of release rumor made such inference, made this rumor appear credible, suddenly let the entire film and television circle, particularly the film and television company boss felt to panic at the slightest move. 正因为释放谣言的人做出了这样的推断,才让这谣言显得可信了许多,一时间让整个影视圈,尤其是影视公司老板感觉到风声鹤唳。 The Li Mu person in Hong Kong, the Yanjing many film and television company bosses has started to gather together, discussed several on the threat of Muye Pictures as well as Muying Ticket System thoroughly back and forth. 李牧人在香港的时候,燕京多家影视公司老板已经开始聚在一起,就牧野映象以及牧影票务系统的威胁深入讨论了几个来回。 When everyone has the sense of crisis, everyone sits together, will enlarge the sense of crisis infinitely, under coordination of person with high aspirations, this group of film and television company boss several discussed back and forth, already quickly did by Muye Pictures and Muying Ticket System was sleepless. 当每个人都有危机感的时候,大家坐在一起,就会将危机感无限放大,在有心人的牵头下,这帮影视公司老板几个来回讨论下来,已经快被牧野映象和牧影票务系统搞的夜不能寐了。 After several discussions, the achieved consensus of many film and television company boss indignation, must stick together, must initiate an attack, contains Muying Ticket System, to avoid him getting bigger and bigger. 几番讨论之后,多家影视公司老板愤慨的达成共识,必须要抱团,必须要主动出击,遏制牧影票务系统、避免他越做越大。 A joint letter/believes of dozens film and television executive writing delivered to the front of radio and TV leadership together, is called as Muying Ticket System is a malignant tumor and harm film and television industry healthy development may ruin the time bomb of commercial movie anytime. 紧接着,一份几十家影视公司高层共同书写的联名信送到了广电领导的面前,其中将牧影票务系统称作是一颗危害影视行业健康发展的毒瘤、一颗随时有可能毁掉商业电影的定时炸弹。 In this joint letter/believes, but can also ban the commercial film market that Muying Ticket System and protection home develops with great difficulty with the tone hope radio and TV of plea, finally also the vague release threatens the signal: If Muying Ticket System continues to develop, the major film and television companies will consider to suspend the photography of Cinema movie, in order to avoid degenerates into the sacrificial victim under monopoly. 这封联名信中,还用恳求的语气希望广电能够取缔牧影票务系统、保护国内好不容易发展起来的商业电影市场,最后还隐晦的释放威胁信号:如果牧影票务系统继续发展下去,各大影视公司将考虑暂停院线电影的拍摄,以免沦为垄断下的牺牲品。 Dozens film and television companies jointly, truly gave the radio and TV leadership very big vibration, in addition some people add fuel to the flames in secret, quick, the radio and TV then issued the notice of talk to Muye Pictures. 几十家影视公司联名,确实给了广电领导很大的震动,再加上又有人暗中推波助澜,很快,广电便向牧野映象发出了约谈的通知。 Ning Hao as General Manager that Muye Pictures enrolls, when he receives talked the notice, then immediately with Li Mu has the contact, gave Li Mu the talk notice report that oneself received. 宁昊作为牧野映象挂名的总经理,当他收到约谈通知的时候,便立刻跟李牧取得了联系,把自己收到的约谈通知报给了李牧。 Li Mu hears the higher authority to talk, thump, blurts first to ask him at heart: „What recently in the film and television industry had quite special sound?” 李牧一听说上级约谈,心里就咯噔一下,脱口先问他:“最近影视行业里有没有什么比较特殊的动静？” Ning Hao thought for quite a while, said: „No, had not heard has any different sounds.” 宁昊想了半天,说:“没有啊,一直没听说有什么不一样的动静。” Saying, Ning Hao is asking Li Mu: „Boss, does the special sound that you said what refer to?” 说着,宁昊问李牧:“老板,你说的特殊动静是指什么？” Ning Hao is only an rookie director, the first Cinema movie has not opened now, he cannot touch the high-end community of film and television industry, although dozens film and television companies discussed together resist Muying, but participated all was a member, therefore never released the news in the industry, Ning Hao also knew nothing, has not heard what sound. 宁昊只是一个新人导演,第一部院线电影现在还没有上映,他根本就触及不到影视行业的高端群体,虽说几十家影视公司一起商讨对抗牧影,但参与的全是一把手,所以从未在行业内释放消息,宁昊对此也是一无所知,更没有听到什么声音。 Li Mu sees Ning Hao to ask that such issue, knows perhaps by him the position and personal connection in industry and strength, could not have touched the information of true core, therefore he has to ask: „When is talk?” 李牧见宁昊问出这样的问题,就知道以他在行业内的地位和人脉、实力,恐怕还触及不到真正核心的资讯,于是他只好问道:“约谈是什么时候？” Ning Hao said: „10 : 00 am.” 宁昊说:“后天上午十点。” Li Mu simply said: „Like this, I first ask somebody to inquire the situation, when the time comes talked with you to go to that's alright, gone time, if the higher-up leader had anything to request, you said that first remembered turn head reports to me, do not make any oral compliance.” 李牧便道:“这样,我先托人打听一下情况,到时候约谈你去就行了,去的时候如果上级领导有什么要求,你就说先记下回头向我汇报,不要做任何口头应允。” The Ning Hao hear of Li Mu sound great cares, cannot bear ask: „Boss, did the leader talk can be troublesome?” 宁昊听李牧声音格外谨慎,忍不住问:“老板,领导约谈会是一个麻烦吗？” „Does not know.” The Li Mu tone said dignifiedly: „But to us, definitely possibly is not what good deed.” “不知道。”李牧语气凝重的说:“但对我们来说,肯定不可能是什么好事。” Ning Hao asked him: „Why said?” 宁昊问他:“为什么这么说？” Li Mu has not answered his issue, but asked him: „In arena runs in the forefront player, what most fears is what?” 李牧没回答他的问题,而是反问他:“赛场上跑在最前面的选手,最怕的是什么？” Ning Hao thinks, said: „Most fears the mistake?” 宁昊想了想,说:“最怕失误吧？” Li Mu smiles, said: „Most feared that the referee jumps suddenly!” 李牧笑了笑,说:“最怕裁判忽然跳出来！” Then, Li Mu also said: „Originally runs in the forefront, has the absolute lead, without the external force intervention, can win the competition inevitably, at this time referee came out, even if did not have the misdemeanor, will definitely not have what good deed, on the contrary, the backward player saw that the disparity was getting bigger and bigger, but the player who led also had no mistake, their only hopes, can only pin on the referee.” 说完,李牧又道:“本来跑在最前面,有绝对的领先优势,只要没有外力干预,必然能够赢得比赛,这个时候裁判出来,就算没坏事,也绝对不会有什么好事,相反,落后的选手眼看差距越来越大,而领跑的选手又没有任何失误,他们唯一的希望,只能寄托在裁判身上。” The Li Mu words have not said thoroughly, actually makes the enterprise is also same, regarding SF Express with the current enterprise that the principal new things and develop, most fears is the higher authority talks, because of this time, often was the higher-up leader must conduct the start of control to the new things, if must control a new domain, then impact biggest inevitably was a lead goat. 李牧话没说透,其实做企业也是一样,对于主打新鲜事物而且发展的顺风顺水的企业,最怕的就是上级约谈,因为这个时候,往往是上级领导要对新鲜事物进行管控的开始,如果要管控一个新领域,那么冲击最大的必然是领头羊。 Li Mu this time intuition is not quite optimistic, always thought that this time will talk will not have anything to the beneficial matter, on the contrary, even might have certain impact on oneself. 李牧此时的直觉就不太乐观,总觉得这次约谈不会有什么对自己有益的事情,相反,甚至有可能对自己造成一定影响。 Therefore Li Mu made the Ning Hao telephone call, immediately hits to Chen Ze, he is the government authorities juniors, the news certainly is much quicker than the average person, this has the relations with the state commission let alone, if in this really has what secret facts, Chen Ze is most likely the candidate who the secret facts dig. 于是李牧挂了宁昊的电话,立刻给陈泽打了过去,他是官家子弟,消息一定比一般人灵通得多,更何况这本身就跟国家部委有关系,如果这里面真有什么隐情,陈泽是最有可能将隐情挖出来的人选。 Chen Ze has been busy the Wanying Real Estate matter recently, moreover there is race track as well as China Super Car Club that he and Li Mu invests together, busy being heavily engaged, therefore has not paid attention to many news, when Li Mu mentioned Muye Pictures was talked, he also indicates to be confused, beforehand without hearing any sound, but he attached great importance to this matter actually, immediately then looks for own relations, helping Li Mu inquire the news. 陈泽最近一直在忙着万盈地产的事情,而且还有他和李牧一起投资的赛车场以及csc俱乐部,忙的不可开交,所以对很多消息也都没有关注,当李牧说起牧野映象被约谈的时候,他也表示一头雾水,事先没有听到过任何动静,不过他对这件事倒是非常重视,立刻便找自己的关系,帮李牧打探消息。 Only crossed was less than one hour, Chen Ze gives Li Mu to return a call, a telephone connection, Chen Ze then said to Li Mu: „Brothers, your time held the hornet's nest!” 仅过了不到一个小时,陈泽就给李牧回了一个电话,电话一接通,陈泽便对李牧说道:“兄弟,你这次是捅了马蜂窝了！” Li Mu knits the brows: „What's wrong? Annoyed many people?” 李牧皱了皱眉:“怎么？惹到了很多人吗？” Chen Ze said: „The bosses in dozens film and television companies reflected to the higher-up leader jointly, said your Muying Ticket System, the unfair competition and destruction industry is balanced on suspicion of the monopoly, even said that if Muying Ticket System does not abolish, the film and television industry of national must be destroyed by it.” 陈泽说:“好几十家影视公司的老板联名向上级领导反映,说你的牧影票务系统涉嫌垄断、不正当竞争以及破坏产业平衡,甚至说如果牧影票务系统不废除,全国的影视行业都要被它毁了。” „Fuck!” Li Mu immediately wool: „This his mother talked nonsense simply! Muying Ticket System made the national box office total quantity grow three times compared with the same period last year also many, I am helping them toward the pot Riga cuisine, didn't they actually know the good and evil, to slander me jointly?” “我艹！”李牧顿时毛了:“这他妈简直是扯淡！牧影票务系统让全国票房总量比去年同期增长了三倍还多,我是在帮他们往锅里加菜,他们竟然不识好歹、联名诋毁我？” Chen Ze said: „I estimated that this matter is not the surface looks that simple, should some people plan to promote in the back, I have found the person to help inquire, has the news I to tell you.” 陈泽道:“我估计这事儿不是表面看起来那么简单,应该是有人在背后策划推动,我已经找人帮忙打听了,一有消息我就告诉你。” Li Mu un, asked: „Heard that specifically what to do leads this time talks Muye Pictures to want?” 李牧嗯了一声,又问:“有没有听说领导这次约谈牧野映象具体是想怎么办？” Chen Ze said: „Biggest possibly is to make your Muying Ticket System data open, and accepts the higher authority to manage, or analyzes forcefully, I heard, some people proposed entire defined Muying Ticket System a tool of network booking, the concrete control from your hand takes away, to release to major Cinema is responsible, when the time comes you only provides the service, gathers the box office to be divided, remaining takes responsibility by Cinema completely......” 陈泽说:“最大的可能是让你的牧影票务系统数据开放,并且接受上级管理,或者是强行拆分,我听说,有人提议把牧影票务系统整个限定成一个网络售票的工具,具体掌控权从你的手里拿走,下放给各大院线自己负责,到时候你这边就只提供服务,收取票房分成,剩下的完全由院线自己做主……”
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