RINAPE :: Volume #12

#1120: Li Mu's steamroll offensive

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Li Mu from the undertaking to the present, the person who touches the porcelain also really meets a lot, even many Elon Musk such bird man, in order to be sold a good price by own enterprise, from afar takes plane oversea touches the porcelain. 李牧从创业到现在,碰瓷的人还真没少遇见,甚至不乏埃隆・马斯克这样的鸟人,为了能让自己的企业卖个好价钱,万里迢迢坐飞机越洋来碰瓷。 However the words come back, the people who touch the porcelain mostly are also a little lower limit, but wants rubs a heat degree from Muye Science and Technology or the Taobao bunt, never has whom not only wants to rub the heat degree, and wants to attack one oneself, this «Hero» capital made Li Mu rise thoroughly the experience. 不过话回来,大部分碰瓷的人都算是还有点底限,只是想从牧野科技或者淘宝网身上蹭个热度,还从来没有谁既想蹭热度,又想连带着把自己攻击一通的,这一次《英雄》的资方让李牧彻底涨了见识。 «Hero» to celebrate box office „rises, one-day box office to break through ten million/countless RMB in the reverse direction”, brushed big wave to have the feeling on some media especially fiercely, this bought a ticket the operational mode that room hyped, was very actually common in the film and television circle, for was the eating melon people that flickered these not to understand the true situation in abundance to the movie theater buying a ticket support, to this approach, Li Mu also had no negativity, this is industry default unwritten rules, he has not thought must make the discipline inspection commission of entertainment world. 《英雄》为了庆祝票房“逆势上涨”、单日票房突破一千万人民币,特地在一些媒体上猛刷了一大波存在感,这种自己买票房自己炒作的运作方式,在影视圈其实很常见,为的就是忽悠那些不明真相的吃瓜群众纷纷到电影院买票支持,对这种做法,李牧本身也没有任何负面情绪,这已经是行业默认的潜规则,他也没想过要做娱乐圈的纪委。 However the words come back, yourself brush the box office not to have the issue, but brushes the box office time does a group of fake audience to be interviewed, but must while convenient moves to step on two «You Are the Apple of My Eye», this was Li Mu cannot accept. 但是话回来,你自己刷票房没问题,但是刷票房的时候搞一批假观众接受采访,还要顺便把《那些年》搬出来踩两下,这就是李牧所接受不了的了。 The one who most makes Li Mu uncomfortable is, the television reported appears shortly, on internet emerged a number of water army, stepped on «You Are the Apple of My Eye» empty boasting fiercely does not have the depth, while approved «Hero» greatly is in Chinese movie history best work not one. 最让李牧不爽的是,电视报道出现没多久,互联网上就涌现出一批水军,一边猛踩《那些年》浮夸没深度,一边大赞《英雄》是华语电影历史上最好的作品没有之一。 Li Mu is truly uncomfortable, not this group of people to «You Are the Apple of My Eye» disparaging, were mainly he himself can be nowadays the network water army ancestor, didn't expect instead by a number of unpromising water army resentments, was really makes one choke with rage. 李牧真正不爽的,并不是这批人对《那些年》的贬低,主要是他自己可以是现如今网络水军的祖宗,没想到反而被一批不成气候的水军怼了一番,实在是让人窝火。 It looks like in Li Mu, the competition must be fastidious about the method and lower limit, since «You Are the Apple of My Eye» and «Hero» almost screens in the same running schedule, then each other beforehand competition is certainly inevitable, Li Mu wants to let «You Are the Apple of My Eye» has a run-away success and makes a Muye Pictures war become famous, needs «You Are the Apple of My Eye» dominates overwhelmingly. 在李牧看来,竞争也是要讲究手段和下限的,既然《那些年》和《英雄》几乎就在同一个档期上映,那么彼此之前的竞争当然是不可避免的,李牧想让《那些年》一炮而红、让牧野映象一战成名,就需要《那些年》以绝对的优势称霸。 In this case, «Hero» «Black bear», is the opponent in Li Mu eye, he naturally must give the opposite party in the reasonable range the necessary suppression, but, his suppression depends on the resources to suppress purely, the propaganda campaign of his Trinity, can imperceptibly " Hero » growth steric compression the pinnacle. 在这种情况下,无论是《英雄》还是《狗熊》,都将是李牧眼中的对手,他自然要在合理的范围内给对方必要的打压,但是,他的打压是纯粹靠资源打压,他三位一体的宣传攻势,无形中就可以把《英雄》的发育空间压缩到极致。 This competitive method is just like the Go chess master, without touching opponent, blocks opponent all development opportunities as far as possible, making it struggle in a narrowing space, this competitive method comes although to be brutal regarding the opponent, but fully conforms to the competitive morals. 这种竞争手段就好比围棋高手,在不触碰对手的情况下,尽可能将对手所有的发展空间封死,让它在一个逼仄的空间内挣扎,这种竞争手段对于对手来虽然残酷,但完全符合竞争道德。 However, didn't expect, «Hero» will select the method of similar personal attack unexpectedly, directly opens fire to «You Are the Apple of My Eye» . Moreover the television interview, is network water army, a view that they most like using is: «You Are the Apple of My Eye» does not have the background and connotation trash work, but «Hero» exactly opposite, simply is an epic level work that may be called the classics. 但是,怎么也没想到,《英雄》竟然会采用类似人身攻击的方式,直接对《那些年》开火,而且无论是电视采访,还是网络水军,他们最喜欢用的一个论调就是:《那些年》是没有底蕴和内涵的垃圾作品,而《英雄》恰好相反,简直是一部堪称经典的史诗级巨著。 Li Mu is very repugnant such view, like Guo Degang had encountered attack, certain crosstalk Grandmasters attack his crosstalk are three vulgar, do not have the pedagogical meaning, but the crosstalk is a happy art, if were fastidious about the pedagogical meaning to lose its essence constantly, that did put the cart before the horse? If crosstalk, only then the pedagogical meaning is not funny, that may really be too funny. 李牧特别反感这样的论调,像极了郭德刚曾经遭遇过的抨击,某些相声大师抨击他的相声都是三俗、没有教育意义,可是相声本身就是一种让人开心的艺术,如果一味讲究教育意义而失去了它的本质,那岂不是本末倒置？如果相声本身只有教育意义却一点也不搞笑,那可真是太搞笑了。 Therefore in turn, since everyone locates in struggling the commercial movie of box office, no one boast that own profound culture foundation as well as artistic attainments, fights for the box office with these refined languages, the countenance also is really not the general nausea. 所以反过来,既然大家都是定位于争票房的商业电影,那谁也别吹嘘自己的文化底蕴以及艺术造诣,用这些辞来争抢票房,嘴脸还真不是一般的恶心。 Zhao Kang is the head of domestic largest water army, is familiar with this water army trend, just learned «Hero», online looks water army discredits «You Are the Apple of My Eye», immediately with Li Mu has the contact, breathless asking Li Mu: „Herd, how this matter do you want to counter-attack? You give words, I guarantee to let under the hand person certainly in online «Hero» spurt the dog shit!” 赵康是国内最大规模水军的头,对这个水军的动态了如指掌,刚得知《英雄》在网上找水军抹黑《那些年》的时候,就立刻跟李牧取得联系,气急败坏的问李牧:“牧,这件事儿你想怎么反击？你给句话,我保准让手底下的人在网上把《英雄》喷成狗屎！” Li Mu shakes the head with a smile: „No, who I was not bump the stage that Jindezhen can respond now, again, «Hero» clarified is the sensitometry is insufficient, waiting eagerly to rub our heat degree, if we went online to spurt him again, center his below did cherish?” 李牧笑着摇摇头:“别,我现在可不是谁碰瓷都会搭理的阶段了,再,《英雄》摆明就是曝光度不够,憋着一股劲想蹭我们的热度,我们要是再去网上喷他,岂不是正中了他的下怀？” Zhao Kang somewhat anxious asking: „That what to do? Lets their such chaotic words?” 赵康有些焦急的问:“那怎么办？难道就让他们这么乱话？” Li Mu: „Very is actually simple to this group of people, like playing weiqi, their more entire monster moth wants to struggle to break through, I instead must hold one's ground, cannot make them have any opportunity.” 李牧:“对这帮人其实很简单,就像下围棋似的,他们越整妖蛾子想挣扎突围,我反而要稳住阵脚,不能让他们有任何可乘之机。” Li Mu also said: „You and others my news, I will let conduct a activity across the country tomorrow, after the activity gets online, making your subordinate in online fiercely push one wave.” 罢,李牧又道:“你等我消息,明天我让搞一个全国范围内的活动,活动上线之后,让你的手下在网上猛推一波。” Zhao Kang wants to ask that Li Mu prepares to do anything to move, oneself also give his staff officer well, but thinks Li Mu works always some of his considerations, therefore oneself do not have to ask again, when tomorrow, Li Mu actually wants to be anything naturally to know. 赵康本想问问李牧准备搞什么活动,自己也好给他参谋一下,但一想李牧做事总是有他的考虑,于是自己也就没再多问,等到明天,李牧到底想做什么自己自然就会知道。 Makes the Zhao Kang telephone call, Li Mu relates with Kong Lingyu immediately, came up to him: „I prepare to do one on with " You Are the Apple of My Eye » related big activity, several matters you, arrange the technology team to start preparing immediately at the same night.” 挂了赵康的电话,李牧立刻跟孔令宇联系,一上来就对他:“我准备在上搞一个和《那些年》相关的大活动,几件事你记一下,立刻安排技术团队连夜着手准备。” Kong Lingyu hastily said: „Boss you, I.” 孔令宇急忙道:“b你,我记一下。” Li Mu kept a serious look: „First, making the technology team develop a second-level page, the page needs to realize two product features, one is to let the user uploads the picture, one is directly and uploads with the computer camera photography picture.” 李牧表情严肃的:“第一,让技术团队开发一个二级页面,页面需要实现两个产品功能,一个是让用户上传图片,一个是直接用电脑摄像头拍摄图片并上传。” „K, the customizing upload and camera photography upload, I remembered.” “k,自定义上传、摄像头拍摄上传,我记下了。” Li Mu un, then said: „In the management backstage of net, must increase a column of artificial verification, compiles here the picture that the netizen uploads completely, lets our website editors the artificial verification.” 李牧嗯了一声,接着道:“网的管理后台里,要增加一个人工审核的栏目,把网友上传的图片全部汇总到这里,让我们的网站编辑人工审核。” „K, backstage correspondence demonstration and artificial verification.” “k,后台对应展示、人工审核。” Li Mu also said: „Moreover, designs one drawing mechanism, every day from all upload pictures, and extracts 100 people through the user of verification in as the prize-winning user immediately, the user cannot repeat to draw a prize-winning ticket.” 李牧又道:“另外,设计一套抽奖机制,每天从所有上传图片并且通过审核的用户里随即抽取一百人作为中奖用户,用户不可重复中奖。” „K, extracts 100 people every day, unrepeatable.” “k,每天抽取一百人,不可重复。” Arrives here, Kong Lingyu cannot bear ask: „Boss, your is must do anything to move Ah?” 到这里,孔令宇忍不住问:“b,您这是要搞什么活动啊？” Li Mu said with a smile: „Worries, I have not ended, end you naturally to understand.” 李牧笑道:“着什么急,我还没完,完你自然就明白了。” Kong Lingyu busy say/way: „You then.” 孔令宇忙道:“那您接着。” Li Mu said: „Lets the page design and art designing has one nested design plan, the subject is: Leads you to review «You Are the Apple of My Eye», the concrete active content is: The user in any city, so long as has looked at «You Are the Apple of My Eye» after the movie theater, then the participating activity the movie check stub photograph upload.” 李牧道:“让页面设计和美工出一套设计方案,主题是:带你重温《那些年》,具体的活动内容是:任何城市的用户,只要在电影院看过《那些年我们一起追过的女孩》之后,将电影票根拍照上传即可参与活动。” „Selected user, will be obtained Ludao that on the 5 th provides by Muye Science and Technology the roaming, including visits " You Are the Apple of My Eye » actual photography location as well as Ludao well-known scenic spot traveling and other projects on the spot, all transportation, lodgings and dining expense are borne by Muye Science and Technology completely.” “被抽中的用户,将得到由牧野科技提供的鹭岛五日游,其中包括实地参观《那些年》实际拍摄场地以及鹭岛知名景点旅游等项目,这其中所有交通、住宿、餐饮费用全部由牧野科技承担。” Kong Lingyu hears here, exclaims in surprise one: „Boss, you pull out 100 quotas every day, is the free traveling?” 孔令宇听到这里,惊叹一声:“b,您每天抽一百个名额,难道都是免费旅游？” Li Mu: „Every day the traveling quota, remaining 70 are the souvenir quotas, " You Are the Apple of My Eye » movie original sound special edition has been authorized the record company to manufacture, when the time comes everyone delivers a signature special edition and poster, moreover bestows this person of everyone coin again additionally.” 李牧:“每天个旅游名额,剩下七十个是纪念品名额,《那些年》电影原声专辑已经授权唱片公司制作了,到时候每人送一张签名专辑以及海报,另外再额外赠送这人每人币。” Kong Lingyu said: „K, I understood!” 孔令宇道:“k,我明白了！” Li Mu: „Propaganda time must indicate that after this online drawing has continued to three days of movie winding .” 李牧:“宣传的时候一定要注明,这个线上抽奖活动将一直持续到电影下线的三天以后。” „Good!” “好的！” Li Mu thinks, the feeling the benefitting rates of 100 lucky users are insufficient every day, therefore simply said: „Like this, again additional, every day also from the user of participating activity extracts 10,000 people immediately, bestows the value 60 Yuan six months of membership services.” 李牧想了想,感觉每天一百名幸运用户的惠及率不够,于是便道:“这样,再加一条,每天还将从参与活动的用户中随即抽取一万人,赠送价值六十元的六个月会员服务。” „K, we write a script, the backstage are filled with every day in the accounts of 10,000 lucky audience a half year of member directly, after the list comes out, instantly can become effective.” “k,我们写一个脚本,后台直接把半年的会员充入每天一万名幸运观众的账户里,名单出来之后,即刻就能生效。” „Good.” Li Mu satisfied nod, ponders secretly, «Hero» provokes on own initiative, oneself have not hit instigation that does not hit back to compel the custom, therefore these naturally must meet to incur time, but will meet the way of incurring perhaps not only to let " Hero » wishful thinking fails, will also further compel the dead end it. “好。”李牧满意的点了点头,暗忖,《英雄》主动挑衅,自己从来没有打不还手的怂逼习惯,所以这一次自然是要接招的,不过接招的方式恐怕会不仅会让《英雄》的如意算盘落空,还会把它进一步逼上绝路。 Li Mu must do, further even enhances " You Are the Apple of My Eye » influence in the entire net across the country, further weakens «Hero» that pitiful heat degree, when the time comes lets you, even if every day buys the 30 million box office, simply does not have the means to arouse the interest of user! 李牧要做的,就是进一步在全网甚至全国范围内提升《那些年》的影响力,进一步削弱《英雄》那可怜的热度,到时候让你就算每天买三千万票房,也根本没办法引起用户的关注！ Do not touch the porcelain, to tow the slow my step? Very good, under my not only not parking comes to see your injury, instead must step on the accelerator fiercely, drives fast the car(riage), gives you to come a wave of steamroll offensive! Not only need make you go for wool and come back shorn! The key is to make you cry not to have the tears! 你不是要来碰瓷、拖缓我的步伐吗？很好,那我不但不停车下来看你伤势,反而要猛踩油门,把车开得飞快,给你来一波碾压攻势！不只是要让你偷鸡不成蚀把米！关键是要让你哭都没有眼泪！ Thinks of this, Li Mu felt own heart that contend fighting spirit is especially spirited, he came the interest suddenly, said to Kong Lingyu: „Old Kong, again additional! After movie winding, we from all in users who the participating activity, extracts three super lucky fellows, everyone bestows one set of Ludao square meter commodity apartment one set, the tax is undertaken by us.” 一想到这,李牧就感觉自己心底那股一较高下的斗志格外昂扬,他忽然来了兴致,又对孔令宇道:“老孔,再加一条！等电影下线后,我们将从所有参与活动的用户中,抽取三名超级幸运儿,每人赠送一套鹭岛平米商品房一套,税由我们承担。” Kong Lingyu said with a smile: „Boss, this was fierce, should the housing price of Ludao about 5000? In addition personal income tax, few values 700,000.” 孔令宇笑道:“b,这个厉害了,鹭岛的房价应该在五千块左右吧？再加上的个人所得税,少价值七十万。” Li Mu: „700,000 are the matters, is mainly must let " You Are the Apple of My Eye » social influence through this activity further promotes, to promote the peak!” 李牧:“七十万是事儿,主要是一定要通过这场活动让《那些年》的社会影响力进一步提升,提升到巅峰！” „Understood!” Kong Lingyu also brings excitedly: „That wants me to arrange the person to go to Ludao to inspect, ahead of time purchases the good house?” “明白！”孔令宇也带着激动的:“那要不要我安排人去鹭岛考察一下,提前采购好房子？” „Does not use!” Li Mu: „Propaganda archives must on, after unable to wait to purchase the good house, immediately hangs, therefore in the tomorrow's propaganda archives will write: The super lucky fellow can all in the new estate that sells choose one admiring house in the Ludao municipal district when the time comes, so long as the floor area of building is not higher than even then, the unit price does not limit, after electing, we pay!” “不用！”李牧:“宣传文案要立刻上,总不能等采购好房子之后再挂上去,所以明天的宣传文案上就这么写:超级幸运儿到时候可以在鹭岛市辖区内所有正在销售的新楼盘里选择一套心仪的房子,只要房屋面积不高于平即可,单价不限,选好后我们来买单！” „Hou!” Kong Lingyu exclaims: „Makes the lucky user select in the Ludao range casually? This may really be too the heroic spirit!” “嚯！”孔令宇惊叹道:“让幸运用户在鹭岛范围内随便挑？这可真是太豪气了！” Kong Lingyu was inventorying, said: „Boss, I repeat, the activity extract to tour the audience in Ludao every day free ; The name must the audience of signing special edition, poster as well as coin ; The audience who 10,000 may result in a half year of member, then extracts three people from all audience, bestows in the Ludao range is not higher than square meter commodity apartment one set, you look right?” 着,孔令宇盘点了一下,道:“b,我重复一下,活动每天抽取名免费游鹭岛的观众;名可得签名专辑、海报以及币的观众;一万名可得半年会员的观众,然后再从所有观众里抽取三人,赠送鹭岛范围内不高于平米的商品房一套,您看对吗？” „Right! Let brothers laborious one, work overtime, tomorrow this activity must get online!” “没错！让兄弟们辛苦一下、加个班,明天这场活动一定要上线！”
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