PS :: Volume #6

#589: Successful flavor

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„This movie is very interesting!” “这场电影很好看啊！” „Un, the special effect was ordinary, but the plot was very good, dubbing in music approved certainly!” “嗯,特效普通了点,但是故事情节很好,配乐更是绝赞！” „I like inside theme song also having the interlude, worthily is the Lu Chen product!” “我喜欢里面的主题曲还有插曲,不愧是陆晨出品啊！” „Was reasonable, special effect nevertheless was also good, the Yan Chixia decisive battle Tree Demon Grandmother scene was splendid.” “讲道理,特效也还是不错的,燕赤侠决战树精姥姥的场景非常精彩。” „My Chen military might!” “我晨威武啊！” „Also wants to look at one again...” “还想再看一遍...” 8 : 30 pm just crossed, in the shadow hall in light shadow theater gushed out lots of audience, they 3322 chat arrived in the great hall, lets originally the spacious great hall very quickly changes crowded. 晚上 8 点半刚过,光影影院的影厅里面涌出了大量的观众,他们三三两两说说笑笑地来到了大堂里面,让原本宽敞的大堂很快变得拥挤起来。 These just finished the audience of watching movies, some travel by the elevator or walks the staircase to leave directly, but more not anxiously, but called people friends readily to chat in inside the main hall. 这些刚刚结束了观影的观众,有的搭乘电梯或者直接走楼梯离开,但更多的没有急着走,而是呼朋唤友地就在大堂里聊了起来。 Today is on Sunday, two-day weekend last day, is the prime time of watching movies, therefore the newly-opened soon light shadow theater business is very good, the audience who watches the movie are many, somewhat waits for in the hall, some are buying tickets. 今天是星期天,双休日的最后一天,又是观影的黄金时段,所以新开不久的光影影院生意很好,来看电影的观众不少,有些在大厅里等待,有些正在购票。 Comes out suddenly so many people, moreover everyone is discussing the same section movie, listens to appraise the nevertheless very good appearance, such scene absolutely is rare. 突然间出来这么多人,而且大家都在谈论同一部电影,听评价还是非常不错的样子,这样的情景绝对是难得一见的。 Therefore some people inquired curiously: „Hey, buddy, what you look is what movie?” 于是就有人好奇地询问:“嘿,哥们,你们看的是什么电影啊？” Asked saying with a smile: „«A Chinese Ghost Story» that just screened, intense recommendation, five-star point to praise!” 被问的笑道:“刚上映的《倩女幽魂》,强烈推荐,五星点赞！” „Really attractive?” “真的很好看啊？” Inquiry immediately hesitated, has turned head to ask girlfriend: „Or do we also look at this?” 询问的顿时犹豫了,不禁扭过头来问身边的女朋友:“要不我们也看这部？” At present in theater most irritable naturally is «Decisive battle Fire god Star», but this Hollywood blockbuster he has looked . Moreover the girlfriend does not like this science fiction theme, is planned to come to see «Our Youth not Lonely». 目前影院里最火爆的当然是《决战火神星》,不过这部好莱坞大片他已经看过了,而且女朋友不喜欢这种科幻题材的,原本是打算来看《我们的青春不寂寞》。 «Our Youth not Lonely» is the section domestic-made youth encouraging piece, yesterday just landed various domestic yard lines, the first-day box office also crossed surely, online reputation. 《我们的青春不寂寞》是部国产青春励志片,昨天刚刚登陆国内各大院线,首日票房也过了千万,网上的口碑还可以。 The girlfriends think, said: „That looks at this.” 女朋友想了想,说道:“那就看这部吧。” The person of inquiry nods, turns around the ticket office to buy a ticket. 询问的人点点头,转身去了售票处买票。 But it is a pity that " A Chinese Ghost Story » latter several tickets do not have completely, because has massive network reservations today, but the platoon piece of theater are not many. 但非常遗憾的是,《倩女幽魂》的后几场的票已经全部没了,因为今天有大量的网络预订,而影院的排片不多。 „I depend!” “我靠！” This brothers scolded one depressed, can only then purchase " Our Youth not Lonely » ticket. 这位兄弟郁闷地骂了一声,只能转而购买《我们的青春不寂寞》的票。 Because under big crowd of people, his scolding sound is not resounding, but was mixed Li Le in crowd hearing for all this as before. 因为是在大庭广众之下,他的骂声并不响亮,可尽管如此依旧被混在人群中的李乐给听到了。 He pulled corner of the mouth, showed a meaningful smiling face. 他扯了扯唇角,露出了一丝意味深长的笑容。 Li Le is marketing section manager in light shadow theater, he is thin and small, however had mixed for dozens years in theater institute line circle, the employed experience is rich. 李乐是光影影院的市场营销部主管经理,他瘦瘦小小其貌不扬,但是在影院院线这个圈子里已经混了几十年,从业经验非常丰富。 As the manager of marketing department, his attention to domestic film market is extremely high, any new piece before official screening, he will do everything possible to understand that this movie the relevant information, finally provides the precious platoon piece reference for the theater and even the institute line. 作为营销部的主管,他对国内电影市场的关注度是极高的,任何一部新片在正式上映之前,他都会想方设法了解这部影片的相关信息,最终为影院乃至院线提供宝贵的排片参考。 The light theater line is the institute line that the new recent years forms, compares the domestic three yard line giants, the strength also small and weak. 光影院线是新近几年组建的院线,相比国内三大院线巨头,实力还弱小的很。 It is for this reason that therefore the light shadow must have the best service and keenest sense of smell, can get a own domain in this competitive intense incomparable market. 正是因为如此,所以光影必须要拥有最好的服务和最敏锐的嗅觉,才能在这块竞争激烈无比的市场打下一块属于自己的地盘。 The Li Le responsibility is very heavy, his sense of responsibility is also very strong, any new piece screens in the light shadow, even if that movie that seems like no box office market, he will give the attention at the scene. 李乐的责任很重,他的责任心也很强,任何一部新片在光影上映,哪怕是那种看起来没有什么票房市场的影片,他都会在现场给予关注。 Said simply, is pays attention to observe the reflection of audience. 简单的说,就是留心观察观众的反映。 Today was the Lu Chen first film «A Chinese Ghost Story» first day screens internally, because the light shadow theater received reserving all seats for a performance of three shadow halls ahead of time, therefore Li Le attaching great importance to especially. 今天是陆晨第一部电影作品《倩女幽魂》在国内首日上映,由于光影影院提前接到了三个影厅的包场,所以李乐格外的重视。 Regarding Lu Chen, Li Le has certain finding, about this in the entertainment world like the comet rapid rise, the young star who the strength and idol have both, his nevertheless quite admires. 对于陆晨,李乐是有一定了解的,关于这位在娱乐圈里如彗星般迅速崛起,实力和偶像兼备的年轻明星,他还是相当佩服的。 Naturally admires to turn over to admire, Li Le will not say, therefore increases «A Chinese Ghost Story» in the platoon piece of light theater line, his conducted an earnest investigation to «A Chinese Ghost Story» in the Hongkong screening situation. 当然佩服归佩服,李乐不会说因此就增加《倩女幽魂》在光影院线的排片,他对《倩女幽魂》在香江的上映情况进行了一番认真的调查。 The result of investigation comes as a surprise to Li Le, Hongkong that side peer friend tells him, «A Chinese Ghost Story» hundred million box offices are completely true, basically does not have the buying a ticket room or fictionalizes the situation in box office to appear. 调查的结果出乎李乐的意料,香江那边的同行朋友告诉他,《倩女幽魂》的过亿票房是完全真实可信的,基本上没有买票房或者虚构票房的情况出现。 Moreover " A Chinese Ghost Story » peripheral sale has not watered similarly, 40 million + the sales miracle makes the Hongkong industry call out in alarm inconceivable, has the person to question, but cannot seek out the issue. 另外《倩女幽魂》的周边销售同样没有掺水,4000万+的销售奇迹让香江业界都惊呼不可思议,不是没有人质疑,而是根本找不出问题。 Only if the Hongkong every large or small theater joins up the fabrication, that is more impossible! 除非是香江大大小小的影院联合起来造假,那就更加不可能了！ At that time Li Le silent long time, after smoking entire one packet of smoke, he submitted a report and letter of proposal to the institute line high level, suggested to raise " A Chinese Ghost Story » platoon piece rate/lead, and conducted to its peripheral product prepares goods ahead of time, deals possible market selling well. 当时李乐就沉默了良久,在抽了整整一包烟之后,他向院线高层提交了一份调查报告和建议书,建议提高《倩女幽魂》的排片率,并且对其周边产品进行提前备货,来应对可能的市场热销。 In this document, Li Le can say that detained own prestige, if institute line obeyed him to suggest, but finally even entirely was widely divergently opposite with his forecast, then he was worrying in the future of light shadow. 在这份文件里,李乐可以说押上了自己的声誉,如果院线方面听从了他建议,而结果跟他的预测大相径庭甚至完全相反,那么他在光影的前途堪忧。 Li Le actually does not need to do this completely, anybody mixed for dozens years in a circle, how should understand to make use of favorable conditions and avoid unfavorable conditions, will not put in the passive disadvantageous aspect. 李乐其实完全不需要这样做,任何人在一个圈子里混了几十年,都应该懂得如何趋利避害,不会将自己置于被动不利的局面。 But Li Le in the gambling, bets " A Chinese Ghost Story » box office market will explode greatly, once by him, he status in institute line high-level eye greatly will be really promoted. 但李乐是在赌,赌《倩女幽魂》的票房市场会大爆,一旦真的被他算中,那他在院线高层眼里的地位将大大提升。 Li Le is not a gambler, he with oneself keen market sense of smell, is seizing the opportunity decisively. 李乐不是赌徒,他是在用自己敏锐的市场嗅觉,果断地把握机会。 Although ultimately institute line has not accepted his suggestion overall, but «A Chinese Ghost Story» surpassed 25% in platoon piece rate/lead nevertheless of light shadow, is next to «Decisive battle Fire god Star», in the peripheral store at least on 1/3 display cases displayed " A Chinese Ghost Story » peripheral product. 虽然最终院线方面没有全盘接受他的建议,但《倩女幽魂》在光影的排片率还是超过了25%,仅次于《决战火神星》,周边商店里至少有三分之一的展示柜上摆上了《倩女幽魂》的周边产品。 Today is the first day that «A Chinese Ghost Story» screens, turbulent, but the watching movies tide of people made Li Le smell to attract a successful flavor, these came from appraise to the discussion of movie in all directions, bit by bit is heightening his confidence all! 今天是《倩女幽魂》上映的第一天,汹涌而出的观影人潮让李乐嗅吸到了一丝成功的味道,那些来自四面八方对影片的议论评价,无不在一点一点地增强他的信心！ He knows certainly that these audience are the Lu Chen fans, the fans came to the theater to reserve all seats for a performance to support the star have been the commonly seen matter, obtaining the high praise was also easier than the ordinary viewer. 他当然知道这些观众很多都是陆晨的粉丝,粉丝来影院包场支持明星早已是司空见惯的事情,得到好评也远比普通观众容易。 Object but who these fans audience discussed that not only and was restricted in the role that Lu Chen played, even included the special effect on have the upfront positive appraisal regarding the plot and character characteristics of entire movie. 可是这些粉丝观众谈论的对象,并不仅仅限于陆晨所饰演的角色,对于整部电影的故事情节、人物特色甚至包括特效都有正面积极的评价。 This is not very simple! 这就很不简单了！ What a pity «A Chinese Ghost Story» platoon piece nevertheless was short, otherwise today's box office record will be better! 可惜《倩女幽魂》的排片还是少了点,否则今天的票房成绩会更好！ Li Le is thinking at heart, the vision went to the peripheral store in not far away. 李乐心里想着,目光投向了不远处的周边商店。 Does not know that " A Chinese Ghost Story » periphery can sell many. 不知道《倩女幽魂》的周边能卖出多少。 ----------------- ----------------- First delivers.( To be continued.) 第一更送上。(未完待续。)
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