On April 25, on Monday, clear. 4月25日,星期一,晴。 In the morning 7:45, Meng Jiancheng stands before the platform, is waiting for and surrounding office workers rushes to the work together the place, starts new week of busy. 早上7点45分,孟坚诚站在地铁站台前,等待着和周围的上班族们一起奔赴工作的地方,开始新一个星期的忙碌。 Capital City is very big, but the person are more, every day the peak period, will be very sooner or later many with the aid of the person of subway commuting, in the compartment pushes frequently with sardine canned food, this is also one of Capital City characteristics. 京城很大,但是人更多,每天早晚高峰时期,借助地铁通勤的人就特别多,车厢里常常挤得跟沙丁鱼罐头似的,这也算是京城里的特色之一。 Meng Jiancheng has been used to such life, seven years ago his university graduation choice stayed in Capital City, looked for the work of foreign enterprises luck, the wage and treatment also good. 孟坚诚早已习惯了这样的生活,七年前他大学毕业选择留在了京城,幸运地找了份外企的工作,薪水和待遇都还不错。 Three years ago, he spends money that laborious works hard to accumulate, in addition the support of parents, loaned nearby the underground station near five points bought a set of two-bedroom, takes root finally in Capital City. 三年前,他拿出辛辛苦苦努力工作攒下的钱,加上父母的支持,贷款在五环边地铁站附近买了套两居室,总算是在京城里扎下根来。 Near 30 year-old, Meng Jiancheng or said that accurately is his parents' desire, is to make him hurry to take a wife to get married and begin a career, has a child to continue the descendant. 已近而立之年,孟坚诚或者更准确地说是他父母的愿望,是让他赶紧娶个媳妇成家立业,生个孩子延续后代。 Meng Jiancheng also thinks, what a pity the girls in Capital City mostly realistic very much, his one set also carries the loan the small house, obviously was not enough to find to let the satisfied other half. 孟坚诚也想啊,可惜京城里的姑娘大多现实的很,他就一套还背着贷款的小房子,显然不足以找到能让自己称心如意的另一半。 Regarding this, Meng Jiancheng nevertheless is very open-minded, he believes that so long as the fate arrived, the ideal companion naturally can appear. 对此,孟坚诚还是很豁达的,他相信只要缘分到了,理想的伴侣自然会出现。 The fate is insufficient, the pursue will not have the good result reluctantly. 缘分不够,勉强追求也不会有好结果。 Therefore usually rests time, Meng Jiancheng on approximately 35 good friends ride a bicycle to go to the open country picnic frequently. 所以平常休息的时候,孟坚诚经常约上三五好友骑车去野外郊游。 Actually some of his dreams, that has used two years and even longer of the mountains and rivers that travele across the motherland, understand sublime scenery all over the country, does not walk in this world in vain one time. 其实他一直都有个梦想,那就是用两年甚至更长的时间踏遍祖国的山山水水,领略天南海北的壮美风景,也不枉在这人世走一遭。 The reality suppressed the dream, suppresses the heart that Meng Jiancheng that literary arts were in a tumult. 只是现实压制了梦想,也压制了孟坚诚那颗文艺骚动的心。 Stands in the crowded crowd, his vision falls on the liquid crystal box that unexpectedly is hanging on the side column. 站在拥挤的人群中,他的目光不期然地落在旁边立柱上悬挂的液晶屏上。 This type of 19 cuns (2.5 cm) multimedia liquid crystal box is very common in the underground station, the content of broadcast besides the subway safety general knowledge and life knowledge, basically was the advertisement, belongs important channel that subway Company created income. 这种19寸的多媒体液晶屏在地铁站里很常见,播放的内容除了地铁安全常识和生活小知识之外,基本上就是广告了,属于地铁公司创收的重要渠道。 Arrives also 2 minutes from the next subways, Meng Jiancheng is disinclined to pull out the cell phone, has a look at the advertisement bored. 距离下一列地铁到达还有二分钟时间,孟坚诚懒得掏手机,无聊看看广告。 In the multimedia screens just finished an advertisement of shampoo, model that shiny black of Meng Jiancheng to the advertisement can the blind long hair snort contemptuously- Motherf*cker is the repertoire, pats as if on a mold, probably these advertisement designers are the same school graduate, without the creativity sincerity of least bit. 多媒体屏幕里刚刚播完一支洗发水的广告,孟坚诚对广告中模特那头黑亮得能瞎眼的长发嗤之以鼻-都他娘的是套路,拍来拍去仿佛就一个模子,好像那些广告设计师都是同一个学校毕业出来,没有半点的创意诚意。 Then the screen gets dark suddenly, sound that in the loudspeaker shows also static. 然后屏幕陡然黑了下来,喇叭里透出的声音随之静止。 The next quarter, the new picture quietly appears, the blue sky, the white clouds, the spacious boundless green prairie, a long road to horizon from the light to clear, the music accompaniment follows to resound, spreads together with the surrounding sounds of people to the ear of Meng Jiancheng in together. 下一刻,新的画面悄然出现,蓝天,白云,空旷无垠的绿色大草原,一条通往天际的长长公路从淡薄到清晰,音乐伴奏跟着响起,连同周围的人声一起传入到孟坚诚的耳朵里。 „Pacing back and forth, on the road, you must walk viavia. Brittle, proud, that also once was I...” “徘徊着的,在路上的,你要走吗viavia。易碎的,骄傲着,那也曾是我...” With the appearance of singing sound, a white Travel car(riage) appears in the advertisement synchronously, situated in the airborne lens closely follows the vehicles, the background to cut the snowy mountain, desert, desert and coast from the prairie... 伴随着歌声的出现,一辆白色的旅行车同步出现在广告里,位于空中的镜头紧紧追随着车辆,背景从草原切换成雪山、戈壁、沙漠、海岸... „I once bridged over the mountain and sea, across the sea of people, I once has all, in an instant scatters like the smoke, I once lost lose all directions disappointedly, until seeing ordinary is the only answer!” “我曾经跨过山和大海,也穿过人山人海,我曾经拥有着一切,转眼都飘散如烟,我曾经失落失望失掉所有方向,直到看见平凡才是唯一的答案！” Under of picture has the lyrics, Meng Jiancheng is certain one first time are read this obvious automobile advertisement , the first time is heard this song. 画面的下方有歌词,孟坚诚可以肯定自己是第一次看这支明显的汽车广告,也是第一次听到这首歌。 In this bustling platform. 在这熙熙攘攘的地铁站台。 He felt suddenly some own innermost feelings place, the emotion of some deep conceals was touched! 他忽然感觉自己内心某个地方,某种深藏的情感被触动了！ He is staring at the screen, a heart as if follows this Travel car(riage) to arrive at the ends of the earth, arrived at the desert prairie, is tracking down the wind unrestrained, the freedom in dream. 他愣愣地盯着屏幕,一颗心仿佛追随着这辆旅行车来到天涯海角,来到了大漠草原,无拘无束追寻着风,还有梦想中的自由。 However has anything to emerge as the times require at heart, seed growth! 然而有什么东西在心里破土而出,萌芽成长！ The advertisement is very long, the scenery of aerial photography is extremely beautiful, dubbing in music and song and subject fused one perfectly, it was not that crude arbitrary sales promotion, with intense stimulation eye-catching, but like the good influence of education, affected the sense of people in the silence. 广告很长,航拍的风景极美,配乐和歌曲和主题完美地融合到了一起,它不是那种粗暴蛮横的推销,用强烈的刺激来吸引眼球,而是如春风化雨,于无声无息之间影响人们的感官。 Meng Jiancheng stares at the screen lost, this is not he has seen most innovative advertisement, but absolutely is most beautiful! 孟坚诚出神地凝视屏幕,这不是他见过的最具创意的广告,但绝对是最美的！ But is staring at this advertisement not only only has Meng Jiancheng, the person who the surroundings many waiting subways arrive is also looking and also listening, in the charm that the feeling picture and music bring. 而盯着这支广告的不仅仅只有孟坚诚,周围不少等待地铁到达的人同样也在看、也在听,也在感受画面和音乐所带来的魅力。 And finally, spanned the Travel car(riage) of long and trying journey to return in the lively city, the vehicles stop the vehicle door to open, a young man drilled coming out to stand before the car(riage). 到了最后,跨越千山万水的旅行车重新回到了繁华的城市里,车辆停稳车门打开,一位年轻的男子钻了出来站在车前。 His tall tall and straight, his smiling face sunlight is charming, complements each other with the brand-new Travel car(riage)! 他的身材高大挺拔,他的笑容阳光迷人,和崭新的旅行车相得益彰！ Lu Chen! 陆晨！ Meng Jiancheng the character in advertisement recognizing. 孟坚诚一眼就将广告里的人物给认了出来。 He is also the amateur of popular music, knows that this recently in the music talented person who in the song world rose, not only has listened to the Lu Chen song, but also has bought Lu Chen genuine CD. 他也是位流行音乐的爱好者,知道这位新近在歌坛里崛起的音乐才子,不但听过陆晨的歌,还买过陆晨的正版CD。 Meng Jiancheng likes the Lu Chen ballad work, that «My Old Classmate» Album he listened repeatedly many, no wonder listened to this commercial song to feel a moment ago is very familiar-sounding, is really the unique style of being all connected. 孟坚诚非常喜欢陆晨的民谣作品,那张《同桌的你》专辑他反复听了很多遍,难怪刚才听这首广告歌曲感觉很是耳熟,果然是一脉相承的独特风格。 The picture grow darks again, „above Ordinary Road” four write by hand the line calligraphy style large character to reappear, below followed to present Logo of Chinese automobile and „R100” mark, and „April 23 grand listing” inscription. 画面再次变黑,“平凡之路”四个手写行书体大字浮现其上,下面跟着出现了中华汽车的Logo和“R100”的型号标志,以及“4月23日隆重上市”的字样。 This advertisement is very good! 这支广告真的很不错啊！ The occupation that Meng Jiancheng is engaged in has happening together with the advertising industry, therefore his connoisseurship nevertheless to advertisement work compared with average person, in his opinion this advertisement creativity idea, Shooting picture and dubbing in music song first-class. 孟坚诚所从事的职业跟广告行业有交集,所以他对广告作品的鉴赏能力还是比普通人强一点的,在他看来这支广告无论是创意构思、拍摄画面以及配乐歌曲都是一流的。 A good advertisement, does not need to bellow to yell to the audience that type wishes one could to push aside others' skull, will instill into the advertisement to brain fluid to be only ill-flavored the advertisement intention. 一支好的广告,不需要对受众大吼大叫,那种恨不得将别人的脑壳扒开,将广告意图灌输到脑浆里的广告只会让人反感。 A good advertisement should be sleek/moist thin silent. 一支好的广告就应该是润物细无声的。 Meng Jiancheng pulled out the cell phone. 孟坚诚不由地将手机掏了出来。 When he wants through the cell phone accesses the net to inquire Chinese automobile R100, the stunned discovery surrounding person was short- originally miss that subways that just arrived. 然而当他想要通过手机上网查询中华汽车R100的时候,愕然发现周围的人少了很多-原来自己错过了刚刚到达的那列地铁。 Meng Jiancheng cannot help laughing, actually without extremely cares, because the next subway over 10 minutes arrived. 孟坚诚哑然失笑,却没有太过在意,因为下一趟地铁过十分钟就到了。 He catches up with the class also completely with enough time. 他赶上班还完全来得及。 The input key words, the link advertisement of browser shoots immediately. 输入关键字,浏览器的链接广告立刻弹了出来。 The prospect R100 China automobile just promoted the new model Travel car(riage), at present sells in the 4 S shop of Chinese automobile on all fronts, what making Meng Jiancheng palpitate with excitement, this outlook nevertheless disposition very good new car, the minimum selling price of basic model wants 120,000. 远景R100正是中华汽车刚刚推出新型号旅行车,目前在中华汽车的4S店全线销售,让孟坚诚怦然心动的是,这款无论是外型还是配置都很不错的新车,基本款的最低售价只要12万。 He one year of wage must surpass this number, moreover R100 pays the installment payment, the interest is very low! 他一年的薪水也要超过这个数,而且R100支付分期付款,利息很低！ Meng Jiancheng has actually had the idea of buying the car(riage), on the one hand has the going to work commuting need, on the other hand he likes travelling far, having car(riage) that was too convenient. 孟坚诚其实一直都有买车的想法,一方面是有上班通勤的需要,另外一方面他喜欢远游,有辆车就那太方便了。 Later had the girlfriend to bring to go out to play that more convenient, moreover celebrated the new year to go home also to open, the compartment of Travel car(riage) was big enough, puts down a back row stopper bicycle not to have the issue... 以后有了女朋友带着出去玩那更方便,而且过年回家也可以开着回去,旅行车的车厢足够大,放下后排塞辆自行车都没问题... Meng Jiancheng does not want to acknowledge actually, he deeply was touched by this advertisement, selects to stir up the heart of tumult! 孟坚诚其实不想承认,他是被这支广告给深深打动,挑惹起骚动的心！ He opens the new link page, filled in own personal data and cell phone number books the test run. 他打开新的链接页面,填入了自己的个人资料和手机号码来预约试车。 But at the same time, Chinese automobile prospect R100 promotion advertising „Ordinary Road”, appears on the media of national major cities, on High Speed Rail station, underground station, public transportation station, television screen and plane publication magazine. 而同一时刻,中华汽车远景R100的宣传广告“平凡之路”,也同时出现在全国各大城市的媒体上,高铁站、地铁站、公交站、电视荧屏和平面报刊杂志上。 The creativity of this advertising reel is Lu Chen provides, the advertisement theme song is also created to complete by him, in February signs broadcasts until now, is because the Shooting process used fully for a month. 这支广告片的创意是陆晨提供的,广告主题曲也是由他创作完成的,2月份签约直到现在才播出,是因为拍摄的过程整整用了一个多月的时间。 The Chinese automobile invests greatly when this advertisement, many Shooting groups rush across the country real-life scenery Shooting, most lens use the high-end unmanned aerial vehicle aerial photography, Shooting various materials has over a hundred hours. 中华汽车在这支广告上投入巨大,多支拍摄小组奔赴全国各地实景拍摄,大部分的镜头采用高端无人机航拍,拍摄的各种素材时长达有上百个小时之多。 But the advertising reel that finally completes became the time different editions by the editing, what on the subway public transportation standing multimedia screens broadcasts is 2 minutes 30 seconds editions, the television version only 30 seconds and 15 seconds. 而最后完成的广告片被剪辑成时间不同的版本,地铁公交站多媒体屏幕上播放的是2分30秒的版本,电视版仅30秒和15秒而已。 The Chinese automobile intention with the aid of this advertisement, opens in the city to produce the market of crowd, what aiming is pursues the mood style the young community that. 中华汽车方面意图借助这支广告,来打开城市中产人群的市场,瞄准的是追求情怀格调的年轻群体。 The same advertisement also presents on the major portals, its theme song «Ordinary Road» quick disseminates in the Lu Chen fans. 同样的广告也出现各大门户网站上,其主题曲《平凡之路》很快就在陆晨的粉丝中间传播开来。 Many fans have nothing the idea of buying the car(riage), but they like this advertisement and this song very much. 很多粉丝没有任何买车的想法,但是他们都很喜欢这支广告和这首歌。 Because places on most energy Shooting TV Series, Lu Chen for sometime a new song, had not only helped Chen Fei'er manufacture new Album recently, oneself have not put out what work. 由于将大部分的精力放在拍摄电视剧上,陆晨有段时间没有出新歌了,最近也只帮陈菲儿制作了新专辑,自己都没有拿出什么作品来。 «Ordinary Road» is Lu Chen gives the pleasant surprise of fans fans without doubt, although it is a commercial song, the rhythm that however the strong ballad style, expressed feelings slowly added on the Lu Chen excellent deduction, making this song have the different kind charm, without doubt was the work of true sincerity. 《平凡之路》无疑是陆晨送给粉丝歌迷们的一个惊喜,虽然它是一首广告歌曲,但是浓烈的民谣风格,缓慢抒情的节奏加上陆晨出色的演绎,让这首歌拥有着别样的魅力,无疑是真正的诚意之作。 On the same day, Lu Chen emitted " Ordinary Road » lossless sound source version in own blog, provides to the fans free download audition, the hour of below load capacity of broke through 100,000! 同一天,陆晨在自己的博客里放出了《平凡之路》的无损音源版,提供给粉丝们免费下载试听,个小时的下载量就突破了10万！ Meanwhile, Chen Fei'er new Album «Flower Woman» continues in the WeChat music and Zhong chou(crowdfunding) online advances triumphantly, the Record total sales volume success breaks through 1 million, created in the past ten years domestic popular music Album to break 1 million sales volume records most quickly! 与此同时,陈菲儿的新专辑《女人花》继续在飞讯音乐和众筹网上高歌猛进,唱片总销售量成功突破100万,创造了近十年来国内流行音乐专辑最快突破百万的销量纪录！ But Chen Fei'er does not satisfy this obviously, she does not have sharply to hold the victory celebration meeting, but continues in the national major city tour propagandas, tries hard to push up the Album sales volume to the situation of letting the person looking up. 而陈菲儿显然并不满足于此,她没有急着召开庆功会,而是继续在全国各大城市巡回宣传,力图将专辑的销量推高到让人仰视的地步。 Actually her present achievement has made one look up sufficiently, even if the people of these intention prejudices, has to acknowledge, by this «Flower Woman» Album, the transformation of Chen Fei'er is successful. 其实她现在的成就已经足以让人仰视了,哪怕是那些心怀成见的人,也不得不承认,凭借这张《女人花》专辑,陈菲儿的转型非常成功。 From now on her „Sweet Song Heavenly Queen” the name, can definitely change „love song Heavenly Queen / days later”! 今后她的“甜歌天后”之名,完全可以更改成“情歌天后”！ As the most important hero who Chen Fei'er new Album sells greatly, Lu Chen name in pop music, has deeply more widespread influence. 作为陈菲儿新专辑大卖的最重要功臣,陆晨的名字在流行乐坛里,已然拥有了更深更广泛的影响力。 ----------------- ----------------- First delivers, seeking the subscription to support!!!( To be continued.) 第一更送上,求订阅支持！！！(未完待续。)