PS :: Volume #4

#341: New Album goes on the market


LNMTL needs user funding to survive Read More

On April 16, Chen Fei'er new Album started online Zhong chou(crowdfunding), that night in WeChat music release. 4月16日,陈菲儿的新专辑开始网上众筹,同一天晚上在飞讯音乐发行。 This «Flower Woman» Album is Chen Fei'er the work of transformation, jumped the ticket enough six months, has brought to the widespread attention beyond the show business community circle, in addition earlier propaganda marketing, therefore got online to show such as the rainbow imposing manner! 这张《女人花专辑陈菲儿的转型之作,跳票了足足半年的时间,早已在圈内圈外引起广泛的注意,加上前期的宣传营销,因此一上线就展现出如虹气势! WeChat music 7:30 sells officially, by 9:30, the sale has broken through 100,000. 飞讯音乐7点30分正式发售,到9点30分,销售已然突破10万张。 Shocking industry! 震惊业界! Now the domestic popular music and popular vagabond singer, have crossed by the time of selling Album keeping a family, Record sells to several million even more than ten million miracles only exists in the memory. 如今国内的流行音乐和流行歌手,早已过了靠卖专辑来养家糊口的时代,一张唱片卖到几百万甚至上千万的奇迹只存在于记忆之中。 The tremendous development of entertainment industry, running amuck of network pirating, making vagabond singer no longer rely on the Record sales volume, the business and advertisement represented fish the gold/metal kingly way. 娱乐产业的极大发展,网络盗版的横行,让歌手们不再依赖唱片的销量,商业和广告代言才是捞金的王道。 Therefore now even well-known vagabond singer, network digit Record and entity CD Record synchronization release, in addition the sales volume can have 200,000-300,000 is very successful, the platinum Record achievement is worth a victory celebration meeting. 所以现在就算是知名歌手,网络数字唱片和实体CD唱片同步发行,加起来的销量能有个200,000-300,000都算是很成功了,白金唱片的成就都值得开个庆功会。 Now the network release of Album is very common, usually first three days are 72 hours of sales volume often will also occupy always to sell the number 1/3 even half, especially the first-day sales volume was especially important. 现在专辑的网络发行很普遍,通常来说前三天也就是72小时的销量往往会占据到总销售数的三分之一甚至一半,特别是首日销量格外重要。 The industry has been popular a Album sale formula, according to the first-day sales volume figured out the general total sale. 业界一直流行着一个专辑销售公式,依据首日销量来算出大概的总销售。 However this public announcement, obviously not suitable 2 hours of sales volumes. 但是这条公示,显然不适合二个小时的销量。 2 hours 100,000, this is must go against heaven's will! 二个小时10万张,这是要逆天啊! Must know that to most vagabond singer, gets online distributes for 72 hours the sales volume to break through 100,000, in addition the entity Record selling number, accumulates enough time again, takes one Platinum Record The achievement issue is not very big. 要知道对大部分歌手而言,上线发行72小时内销量突破10万张,加上实体唱片的发售数,再积累足够的时间,拿下一张【白金唱片】成就问题不是很大。 This is their long-awaited result. 这已经是他们/她们梦寐以求的成绩了。 But Chen Fei'er used for 2 hours to break through, Platinum Record At is not the issue, 5 million sales volumes Imperial crown Record Cannot think, 1 million Diamond Record Has been able to expect. 陈菲儿用二个小时就突破了,【白金唱片】根本不是什么问题,500万销量的【皇冠唱片】不敢想,100万的【钻石唱片】已然可以期待。 Previous in domestic pop music Diamond Record When appears, many people forgot. 国内流行乐坛里的上一张【钻石唱片】出现在什么时候,很多人都忘记了。 If sold best Album last year, Lu Chen «My Old Classmate» is one, MSB «Not Yet Lovers» is also one, particularly " My Old Classmate » Album 10 songs reach the Original sound list completely. 如果说去年卖得最好的专辑,陆晨的《同桌的你》算一张,MSB的《恋人未满》也算一张,尤其是《同桌的你专辑十首歌全部荣登原音榜。 However compares «Flower Woman» that just got online, both rising star Album are overshadowed! 不过相比刚刚上线的《女人花》,两张新秀专辑都黯然失色! Heavenly Queen / days later is Heavenly Queen / days later, even if the work of transformation, depends upon anticipation that earlier accumulates, the sentiment of because in addition recently «Autumn in My Heart» erupting, its deep mastery, Chen Fei'er will intend all Album to make into the trash same time, had no one to fight. 天后就是天后,哪怕是转型之作,依靠前期积累出的期待度,加上最近因为《蓝色生死恋》爆发的人气,还有本身深厚的底蕴,陈菲儿一出手就将同期所有的专辑打成了渣渣,根本没有任何一位能战的。 If wait/etc. will distribute Album vagabond singer to convene to meet in the WeChat music, the NetEase music, the popular broadcasting station these days completely, then Chen Fei'er can definitely stand to say proudly... 如果将这段时间在飞讯音乐、易网音乐、流行电台等等发行专辑歌手全部召集起来开个会,那么陈菲儿完全可以骄傲地站起来说... Everyone present is the spicy chicken! 在座的各位都是辣鸡! When Chen Fei'er Workshop and officers of backing group V, this 2 hours of sales data announcement in the blog, immediately caused the enormous stir beyond the show business community circle. 陈菲儿工作室和后援团的官V,将这份二小时销售数据公布在博客上的时候,顿时在圈内圈外引起了极大的轰动。 The fans cheer certainly, congratulated the idol to create the sales miracle, ahead of time wishes to transform successfully, the Chen Fei'er show business community good friends all sent in congratulatory telegram, beyond many circles big V offered the blessing continually. 粉丝们当然是欢呼雀跃,纷纷恭贺偶像创造了销售奇迹,提前预祝转型成功,陈菲儿圈内好友们个个都发来“贺电”,连不少圈外大V都送上了祝福。 But the industry is actually one piece loses one's voice, during many popular music related media and professionals, fall into are silent. 而业界却是一片失声,不少流行音乐相关的媒体和专业人士,陷入沉默之中。 They are studying Chen Fei'er the new Album. 他们都在研究陈菲儿的这张新专辑 The 10 songs in new Album, several had been put ahead of time, «Your Eyes» that for example the fans have been familiar, this song is in Album only men and women's work to the singing, as «Autumn in My Heart» successful has been popular externally. 专辑里的十首歌,已经有几首提前被放了出来,比如粉丝们已经耳熟能详的《你的眼睛》,这首歌是专辑里唯一的男女对唱之作,随着《蓝色生死恋》的大红大紫都已经在国外流行开来。 Recently Chen Fei'er in «I Crossed the Ocean to See You» that in the webcast played accompaniment while singing, although extemporaneously version, was lucky in the network similarly, in the blog does not know that was retransmitted many times. 还有最近陈菲儿在网络直播里自弹自唱的《漂洋过海来看你》,虽然只是即兴版,也同样在网络上走红,在博客上不知道被人转发了多少次。 No matter intends nevertheless to have no intention, is part of Album marketing, can sneak a peek at the whole piece Album style and characteristics. 不管是有意还是无意,都算是专辑营销宣传的一部分,从中也可以窥见整张专辑的风格和特点。 Taking advantage of this «Flower Woman» Album, Chen Fei'er shifted to the love song from the sweet song comprehensively is conclusive without doubt, the works of two leaks were the percentage hundred love song. 借着这张《女人花专辑,陈菲儿从甜歌全面转向情歌已经是确凿无疑了,两首外泄的作品都是百分百的情歌。 Solely on the qualities of these two songs, the new Album sales volume will not lower, do not say the Chen Fei'er strength. 单单就这两首歌的品质,新专辑的销量就不会低,更不要说陈菲儿的实力。 Most important also has Lu Chen, Lu Chen not only builds half Album to the Chen Fei'er body, but also personally supervised manufacture! 最重要的还有陆晨,陆晨不但给陈菲儿度身打造半张专辑,而且还亲自监制! Combination, «Flower Woman», if sold misses that is monstrous absurdity. 强强联手,《女人花》要是卖得差了那才是咄咄怪事呢。 Therefore the show business community industry sells some irritable expectations regarding this Album, but has not thought that will be in such degree irritably, 2 hours 100,000 sales numbers were really inconceivable. 所以圈内业界对于这张专辑销售火爆都有预料,但万万没想到会火爆到这样的程度,二小时10万张的销售数实在是太不可思议了。 Stemming from the professionalism, the nevertheless pure curiosity, or harbors evil intentions, many business personalities immediately launched the careful analysis to «Flower Woman». 无论是出于专业素养,还是纯粹的好奇,亦或者居心叵测,很多业界人士在第一时间对《女人花》展开了仔细的剖析。 At the same time, they must determine that 2 hours 100,000 sales whether has the moisture content, so long as after all is willing to put up the cash, do not say 100,000, even if 1 million sales volumes can also brush, but no one will be stupid to the flowered so high price brushes the list, the key also lies in Album quality. 一方面,他们要确定二小时10万的销售是否存在水分,毕竟只要舍得砸钱,不要说10万,哪怕是100万的销量也能刷出来,只是没有人会蠢到花如此高昂的代价来刷榜,关键还在于专辑本身的品质。 Brushes can only work for a while, the quality is the foundation of lasting selling well. 刷只能得逞一时,品质才是持久热销的基础。 On the other hand, these entertainment broker Company research sale Album, prepares for following following. 另外一方面,那些娱乐经纪公司研究热卖专辑,也是为后面的跟风做准备。 If Chen Fei'er new Album sells to be out of stock, will then follow a wave is will not owe absolutely, will look like " Autumn in My Heart » viewing ratio broken watch, now several film and television Company in it work similar TV Series. 假如陈菲儿的新专辑卖到断货,那么跟风一波是绝对不会亏的,就像是《蓝色生死恋》收视率破表,现在好几家影视公司都在之作同类型的电视剧 By evening 10:30, " Flower Woman » sales volume achieved 140,000, the rising momentum slightly slows down. 到了晚上10点30分,《女人花》销量达到14万张,增长势头略有减缓。 This is very normal situation, because front is the fans eruption purchase, with the lapse of time, the purchase potential in market will gradually be consumed, therefore first three days of sales numbers are most important. 这是很正常的情况,因为前面属于粉丝爆发式地购买,随着时间的推移,市场上的购买潜力会被逐渐地消耗掉,所以说前三天的销售数最为重要。 Meanwhile, comes out in the network with the new Album related commentary in abundance. 与此同时,和新专辑相关的评论在网络上纷纷出炉。 The tide blog well-known blogger and sound comment person „the Dong Lake worthless person to write in his lengthy blog: Just listened to Miss Chen Fei'er new Album «Flower Woman», could not bear want to say what/anything, words that because some words did not say, perhaps I will unable to sleep in the evening. 浪潮博客知名博主、音评人“东湖散人”在他的长篇博文里写道:刚刚听完陈菲儿小姐的新专辑女人花》,就忍不住想要说点什么,因为有些话不说出来的话,恐怕我晚上会睡不着觉。 What I want to say that this year the pop music biggest pleasant surprise without doubt was Chen Fei'er the new Album, she completed a very successful transformation, whole piece Album heard to finish from the opening, the entire journey had no disappointing place, the pleasantly surprised high tide was again and again unceasing! 我想说的是,今年流行乐坛最大的惊喜无疑就是陈菲儿的这张新专辑了,她完成了一次非常成功的转型,整张专辑从开头听到结束,全程没有任何让人失望的地方,惊喜连连高潮不断! In many mind, including me, Chen Fei'er will only sing the sweet song, she has one inborn sang the sweet song good throat, her work once left behind the innumerable glorious memory to us. 在很多人的印象里,包括我自己在内,陈菲儿就只会唱甜歌,她有一副天生的唱甜歌的好嗓子,她的作品曾经给我们留下了无数美好的回忆。 This Album made us see another Chen Fei'er, beautiful, mature, has rich emotion Chen Fei'er, she redefined love song! 这张专辑让我们看到了另外一个陈菲儿,一个美丽的、成熟的、有着丰富情感的陈菲儿,她重新了定义了“情歌”! In my heart, what most likes is song «Flower Woman», Chen Fei'er makes one immerse to this work gentle as water deduction, the style that the tradition remembers past times has the special charm... 于我心中,最喜欢的是主打歌《女人花》,陈菲儿对这首作品温柔似水般的演绎让人沉醉,传统怀旧的风格有着特别的魅力... If wants me to give this Album to grade, I give 9.9 points, the perfect score is 10 points! 如果要我给这张专辑打分的话,那我给9.9分,满分是十分! Dong Lake worthless person the main duty is some fashion magazine Editor, the concurrent job writer and movie critic chord comments the person, he has very high professionalism, the blog fan is surpassing 2 million, its article is quite popular with blog netizen. “东湖散人”的主职是某家时尚杂志编辑,兼职作家、影评人和音评人,他拥有着很高的专业素养,博客粉丝超过200万,其文章颇受博客网友的欢迎。 This well-known blogger has the original opinion regarding the domestic popular music, and his nevertheless Asian Chinese Music Awards The member of judging panel (member) group, the movie criticism nevertheless sound comments the article, often can the pertinent straight strategic point. 这位知名博主对于国内的流行音乐有着独到的见解,而且他还是亚洲华语金曲榜评委团的成员,无论是影评还是音评文,往往能一针见血直中要害。 What is most renowned, „the Dong Lake worthless person does not sell the buttocks and moral integrity, he does not draw cash the speech, therefore comments the article the credibility to be very high, very by attaching great importance to of show business community industry. 最让人称道的是,“东湖散人”不卖屁股和节操,他不拿钱说话,因此评文的公信力很高,很受圈内业界的重视。 But in this blog, „the Dong Lake worthless person is full of praise to Chen Fei'er new Album «Flower Woman» Album simply, to the situation of doubtable his moral integrity- perfect score 10 points, hit 9.9 points! 而这篇博文里,“东湖散人”对陈菲儿专辑女人花专辑简直是赞不绝口,都到了让人怀疑他的节操的地步-满分十分,打9.9分! Many people must ask, really has that? 很多人不禁要问,真的有那么好吗? The answer is to affirm obviously, these like mushrooms after a spring rainfall at least over 90% are the positive/direct standpoint in the review article that the blog, forum and post in present, attracts the attention of more and more popular music amateur. 答案显然是肯定的,那些如雨后春笋般在博客、论坛、贴吧里出现的点评文章至少90%以上都持正面立场,吸引到越来越多流行音乐爱好者的注意。 Some many people are not the Chen Fei'er fans, saw after these review articles, has the curiosity unavoidably, therefore runs up to WeChat music purchase downloading. 有不少人原本不是陈菲儿的粉丝,看到这些评论文章之后也免不了起好奇心,于是就跑到飞讯音乐购买下载。 Digital Album of high quality 10 dollars, the member price also hits the 20% discount, no one will unable to afford. 一张高品质的数字专辑才十块钱,会员价还打8折,没有人会买不起的。 This further pushed up " Flower Woman » sales volume. 这就进一步推高了《女人花》的销量。 By next evening 7:30, a first 24 hours of sales volume broke 300,000! 到了第二天晚上7点30分,首个24小时的销量突破30万大关! Without a doubt, this is the new record that in the past ten years the domestic popular popular music Album network sells, besides sales addition that the star effect brings, work's quality is the key is. 毫无疑问,这是近十年来国内流行流行音乐专辑网络发售的新纪录,除了明星效应带来的销售加成之外,作品本身的质量是关键所在。 The industry was raised regarding this Album sales total 150- 2 million! 业界对于这张专辑的销售总数被调高到了150-200万张! Without the accident/surprise, Chen Fei'er has been scheduled the best Album award item of this year's pop music, because such result can sweep away all opponents, making one be speechless, wants to do behind-the-scenes plotting unspoken rule that to the face step on to the ground is good. 如果没有意外的话,陈菲儿已经预定了今年流行乐坛的最佳专辑奖项,因为这样的成绩能横扫一切的对手,让人无话可说,想搞黑幕潜规则那得把脸面踩到地上才行。 However regarding Chen Fei'er, the sale of digital Album is good, the money of making is also the decimal/small number. True big end in the Zhong chou(crowdfunding) project of Zhong chou(crowdfunding) net. 但是对于陈菲儿而言,数字专辑的销售再好,赚到的钱也是小数。真正的大头在众筹网的众筹项目里。 «Flower Woman» entity Record sells the Zhong chou(crowdfunding) project altogether 5 meals to choose, the lowest deluxe version CD Record Zhong chou(crowdfunding) price 28 Yuan, sold the entire 70,000 sets, but the maximum supreme version coverall Zhong chou(crowdfunding) price 588, was also ordered 3000 + sets unexpectedly. 女人花》的实体唱片销售众筹项目总共有五个套餐选择,最低精装版CD唱片众筹价28元,售出了整整7万套,而最高的至尊版套装众筹价588,居然也被订购出3000+套。 This makes one have to sigh the fans strong purchasing power. 这让人不得不感叹粉丝们的强大购买力。 Gets online 24 hours of Zhong chou(crowdfunding) aggregate amounts to reach as high as 4.5 million +, has completed plans 150% of goal in advance, but the time that the entire Zhong chou(crowdfunding) project continues is 10 days! 上线24小时的众筹总金额高达450万+,已经完成预筹目标的150%,而整个众筹项目持续的时间是十天! So dazzling sales, let not know that many entertainment Record Company get angry. 如此炫目的销售成绩,让不知道多少娱乐唱片公司都红了眼。 But in many fields the person, has not neglected Chen Fei'er new Album to succeed back that to exist. 而不少的业界中人,没有忽视陈菲儿专辑成功背后的那位存在。 Lu Chen! 陆晨 -------------- -------------- First delivers, seeking the subscription to support.( To be continued.) 第一更送上,求订阅支持。(未完待续。)
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