MLSIAI :: Volume #6

#519: Overestimated idol plan?


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June 9 is on Monday, except that the college entrance examination ended, actually did not calculate a special day. However the register of still sea Huaihai Road video store lines up. 六月 9 号是星期一,除了高考结束,其实并不算一个特别的日子。但是尚海淮海路音像店的收银台还是排起了长队。 Comes song god without a doubt and idol plan new special edition, but must distinguish both is very simple, so long as basically looked that the age can look is whose special edition buys. Old is buy song god the latest special editions, age leaning small point is buy idol plan the new special editions. 毫无疑问都是来“歌神”和“偶像计划”的新专辑的,而要区别两者也很简单,基本上只要看年纪就能看出来是来买谁的专辑的。年纪偏大的都是来买“歌神”的最新专辑的,年纪偏小点的都是来买“偶像计划”的新专辑的。 Looks at the situation, idol plan the special edition sales volume is also good, reason that the record company and professionals waits to look at the joke, did not feel idol plan the special edition can sell is not good, actually everyone is well aware, even idol plan the special edition quality is not high, where the sales volume will not lower to goes. 看情况来说,“偶像计划”的专辑销量也是不错的,之所以唱片公司和业内人士们等着看笑话,并不是觉得“偶像计划”的专辑会卖的不好,其实所有人都心知肚明,即使“偶像计划”的专辑质量不高,销量也不会低到哪里去。 The community that after all idol plan faces is mainly the young people, the young people spends always does not have the senior is so rational, because many people merely support, no matter you publish the rotten special edition, will pay. 毕竟“偶像计划”面对的群体主要就是年轻人,年轻人消费总是没有年长者那么理性,很多人仅仅因为支持,不管你出多烂的专辑,都会买单。 But the young people power of consumption will not be always strong, your special edition sells for 68 Yuan to be normal, but you introduce 328 Yuan book reservation editions same time, even many eight MV contents, who will also buy except for the crazy powder? Even the crazy powder, still mostly is a student, not necessarily has enough bill to buy 328 Yuan special edition? 可年轻人消费能力总不会那么强,你一张专辑卖六十八元还算正常,但是你同期推出三百二十八元的典藏版本,即使还多八首MV的内容,除了狂粉谁会买?即使是狂粉,也大多是学生,也不见得有足够的钞票来买三百二十八元的专辑? New rope is catching up with idol plan special edition during, publishes the new special edition of song god, is farsighted. Naturally not only contend for and previous river, in fact both's audience is basically different, the competitive relations are not obvious. “新索”赶着“偶像计划”出专辑的当口,出歌神的新专辑,也是深谋远虑过的。当然不仅仅是为了和上河一较高下,实际上两者的受众基本不一样,竞争关系并不明显。 New rope also considered that this can stimulate the sales volume, strengthens topic to do this. Because two well-matched players compete, suffices to direct the person eyeball. Similar to the beginning of the year evil royal crown and toxicant although the special edition is the same time promotes, but in fact both promote each other sales volume. Naturally this has a premise is top-quality, winning universal praise is good. “新索”也是考虑到这样能够刺激销量,增强话题度才这样做的。因为两个实力相当的选手同台竞技,才够引人眼球。就如同年初“罪恶王冠”和“毒药”的专辑虽然是同期推出的,但实际上两者互相促进了销量。当然这有个前提就是质量过硬,有口皆碑才行。 The video store boss looks that on the shelf «Again» with fast, lights up with pleasure, this he who «Adult ceremony» sells decided the special edition of point pair likely plan time specially, the province defies superiors a same mistake, is out of stock for two days, does not know that little made how much money. But from today's situation, as if song god the special edition sells is better. 音像店老板看着货架上《再一次》和《成人礼》卖的飞快,也是喜笑颜开,这一次他特意多定了点偶像计划的专辑,省的犯上次一样的错误,断货两天,不知道少赚了多少钱。但从今天的情况来看,似乎“歌神”的专辑卖的更好一些。 The boss enters is the ordinary editions, the standard collected print is only symbolic entered 20 sets, after all the price is too expensive, the small dish of this commemorative nature does not sell generally, although the profit is slightly higher, but occupied the floating capital, therefore the boss wanted 20 sets. 老板进的都是普通版本的,典藏版只是象征性的进了二十套,毕竟价格太贵,这种纪念性质的碟一般都不好卖,虽然利润稍高一些,但是太占流动资金了,所以老板只是要了二十套而已。 The person who really the standard collected print looks are very many, is no one buys, in the afternoon special edition on the shelves of after 3 point pair likely plans, by 5 : 30 pm to seven peaks, sold three sets, most buys the ordinary version that idol plan the students of special edition buy. 果然典藏版看的人挺多的,就是没人买,下午三点偶像计划的专辑上架之后,到晚上 5 点半至七点高峰期,也不过卖了三套出去,大部分来买“偶像计划”专辑的学生都是买的普通版的。 But the standard collected print can have such sales volume, has made the boss very delighted, according to such speed sells, 20 sets of standard collected print that he enters, one week can sell-out. 但典藏版能有这样的销量,已经让老板很是喜出望外了,按这样的速度卖下去,他进的二十套典藏版,一个星期就能卖完。 Evening's time, but also comes pair of mother and daughter, was finished eating the dinner to come out to take a walk evidently, probably 13 and four -year-old sheep's-horn braids little misses saw the entrance greatly idol plan the poster, is not willing to walk immediately, is quarrelling the say/way: Mom! Buys the special edition of idol plan for me.” 晚上的时候,还来一对母女,看样子是吃完晚饭出来散步的,大概十三、四岁羊角辫小姑娘看到门口巨大的“偶像计划”的海报,立刻就不愿意走了,吵着道:“妈妈!给我买张偶像计划的专辑。” Dozens dollars, to the present Huaxia family, are really not anything. Just the sheep's-horn braids mother is song god the fans, come to plan that buys opens idol plan the special edition for the daughter, oneself buy stretch/open section to study the special edition of jade. 几十块钱,对现在的华夏家庭来说,实在也不算什么。刚好羊角辫妈妈是“歌神”的粉丝,就进来打算给女儿买张“偶像计划”的专辑,自己买张章学玉的专辑。 Two people entered the video store, the shop most conspicuous position is suspending section Xueyu and idol plan CD, after entering, sheep's-horn braids' first saw ordinary special edition nearby fine cardboard box, the title page upper half is the vast starry sky, the careful white line composed adult ceremony in the starry sky faintly three hollowing out large character that is passing the star light, but three large characters under is the pure white small character: Idol plans journey Xiaoyu. 两人进了音像店,店铺最显眼的位置就摆着章学玉和“偶像计划”的CD,走进之后,羊角辫第一眼就看见了普通专辑旁边一个精美的硬纸盒子,封面上半部分是一望无际的星空,细细的白色线条在星空中隐隐组成了“成人礼”三个透着星光的镂空大字,而三个大字的底下是纯白色小字:“偶像计划程晓羽”。 Under the starry sky is six girls of idol plan, sits in an orange star edge shoulder to shoulder, seems like sits roams through the universe on this orange meteor, six girls wear various types of color pretty T-shirts with the shorts, some both hands support the tread, is somewhat bending the knee, elbow above, different model, but has no smile, and looks up anything to be the same, that expression was really cool. The sheep's-horn braids thought that such scene has beautiful and dazzling that one type is unable to explain. 星空底下是偶像计划的六个姑娘,并肩坐在一颗橘色的星球边缘,似乎是坐在这颗橘色流星上面遨游宇宙,六个姑娘都穿着各种颜色漂亮的T恤和短裤,有些双手撑着地面,有些弯着膝盖,手肘支在上面,造型各异,但都没有什么笑容,并抬头望着什么一样,那表情实在是酷极了。羊角辫觉得这样的场景有一种无法言喻的美和炫。 She looks in the special edition of taking up nearby ordinary version, the completely different styles, six girls sit on a blue sky blue sea section of tree trunk, is smiling slightly, permits Qinning and to become Xiujing are also raising hand, as if in notified whom, all wore typical pure white few women's wear, in the crown sky was pink adult ceremony three artistic body large characters, below was also one line of blue small characters idol plans journey Xiaoyu. 她在拿起旁边普通版的专辑一看,完全不同的风格,六个姑娘坐在蓝天碧海边的一截树干上,微微笑着,其中许沁柠和成秀晶还举着手,仿佛在跟谁打招呼,全都穿着典型的纯白色少女装,顶部天空之中是粉色的“成人礼”三个艺术体大字,下面同样是一行蓝色的小字“偶像计划程晓羽”。 The title page of ordinary special edition also is also very beautiful, but compared it special standard edition really to be short of many individualities, therefore the sheep's-horn braids held the big box of special standard edition to arrive at side mother saying: Mom! I must buy this.” 普通专辑的封面同样也很美,但是比之特典版本实在少了很多个性,于是羊角辫抱着特典版本的大盒子走到妈妈身边说道:“妈妈!我要买这个。” The mother of sheep's-horn braids turns the head to look the packing does not know cheaply, in looking at the left bottom on river side the symbol is printing the price 328 Yuan, is frowning saying: Baby is clever, this was too expensive, does not need.” 羊角辫的妈妈转头一看着包装就知道不便宜,在看左下角“上河”的标志旁印着价格328元,皱着眉头说道:“囡囡乖,这个太贵了,没必要。” But I want this! This quite attractive, moreover in this also has the poster, but also some people occasionally, complete MV can look.” “可是我就想要这个啊!这个好漂亮,而且这里面还有海报,还有人偶,还有全部的MV可以看。” Mother patient saying of: These bought uselessly, MV online can also look, obedient.” 妈妈耐心的说道:“那些买了没什么用,MV网上也可以看,听话。” The sheep's-horn braids honk the mouth was saying: Mom, you are so how mean-spirited, oneself buy 1,000-2,000 clothes, does not dislike expensively, buys CD to dislike expensively for me.” 羊角辫嘟着嘴说道:“妈妈,你怎么这么小气,自己买1,000-2,000块的衣服,就不嫌贵,给我买个CD就嫌贵。” Mother ill-humored saying of: Mothers are the money that make, how to spend. When yourself made money, can buy casually.” 妈妈没好气的说道:“妈妈都是自己赚的钱,怎么花都可以。等你自己赚钱了,也可以随便买。” The sheep's-horn braids were not happier that the slightly loud point said: „! You deceived people, you took father's money to buy, I under and others also asked the father to go for me to buy.” 羊角辫更不高兴了,稍微大声一点说道:“切!你骗人,你拿爸爸的钱买的,我等下也找爸爸去给我买。” Is listening to mother and daughter two dialogues, the surroundings bought the CD people to smile, this little miss grew is also lovable, the speech is also passing a cleverness. 听着母女两个的对话,周围来买CD的人都笑了,这个小姑娘长得也很可爱,说话也透着一股机灵。 The mother of sheep's-horn braids is somewhat helpless, said: You must guarantee that the terminal examinations test first ten, mother buys for you. If you have not tested first ten, takes summer vacation must participate in the supplementary class.” 羊角辫的妈妈有些无奈,说道:“那你要保证期末考试考到前十名,妈妈就给你买。你要是没有考到前十名,放暑假就得去参加补习班。” Sheep's-horn braids hesitant, to testing class first ten grasps her to be not very big, although summer vacation the supplementary class only has for quite a while, but is also very exhausting. Looked at a bosom box, the poster and person seduces her really unable to resist occasionally, therefore hurries to nod to comply, being very afraid mother reneges on a promise. 羊角辫犹豫了一下,对考班级前十名的把握她并不是很大,暑假补习班虽然只有半天,但是也很累人。看了一眼怀里的盒子,海报和人偶的诱惑她实在抵抗不了,于是赶紧点头答应,深怕妈妈反悔。 The mother of sheep's-horn braids lines up to pay, is raising plastic bag that thinks of CD, but also is complaining a special edition how so to be how expensive at heart. 羊角辫的妈妈排队买了单,提着装着CD的塑料袋,还在心里吐槽怎么一张专辑怎么会这么贵。 At this time has approached closes, was equal to that today's this video store, sold four sets of special standard to go out. But this acoustic shop regardless of the position or the scale, synthesizes to look, can arrange to enter first ten in still sea, a day also sold four special standards, are not really many. Like this on 500,000 sets of special standard of river advanced preparation, is very possible to throw the result of street. 这时候已经临近关门,等于今天这家音像店,卖了四套特典出去。而这家音响店无论位置还是规模,综合起来看,在尚海都可以排进前十了,一天也就卖出了四张特典,真的不算多。这样算起来上河先期准备的五十万套特典,就是很可能要扑街的成绩。 The similar half of the day gets down closure 8 : 30 pm, entire still sea, the ordinary special edition sold 90,000, the special standard sold more than 300 sets, the result feeds on the river, on an entire river issue department gloomy cloud and sorrowful fog. Although the national sales volume has not come out, but can also forecast that the sales volume was unsatisfactory. 差不多半天下来截止晚上 8 点半,整个尚海,普通专辑卖了八万万张,其中特典不过卖了三百多套,成绩传回上河,整个上河发行部一片愁云惨雾。虽然全国销量还没有出来,但是也能预测到销量不佳了。 A still sea day more than 80,000 are not certainly bad, but must know that this was placed the great expectations idol plan! But contrast song god section Xueyu still sea the sales volume 150,000 result, were more depressing on the same day. 尚海一天八万多张当然不算差,可要知道这可是被寄予厚望的“偶像计划”啊!而对比歌神章学玉的尚海当日销量十五万张的成绩,就更加让人沮丧了。 Naturally no one dares to blame journey Xiaoyu, but will complain in secret, vice-minister Han Dong of issue department looks at the data sheet, cannot bear said to the secretary: Did not have really to print 1 million sets of special standard luckily initially, really must print 1 million sets, this not, it is fortunate that dies? It is not I complained, the crown prince master, this custom is not good, anything wants to insert a foot, the songwriting the cover design even, the productive plan and marketing he must meddle is excessive! Carries out idol plan now all became his something for one's own exclusive use!” 当然无人敢责怪程晓羽,但私底下还是会埋怨,发行部的副部长韩冬看着数据表,忍不住对秘书说道:“幸好当初没真的印一百万套特典,真要印了一百万套,这不得亏死?不是我抱怨,太子爷,这习惯不好,什么事情都想插上一脚,歌曲创作到封面设计就算了,生产计划和营销他也要插手就过分了!搞得现在‘偶像计划’的一切都成了他的禁脔了!” Secretary Liu Xiaojing of Han winter echoes smiled saying with a smile: „The crown prince said in any case he has full authority and responsibility, you do not need to be worried.” 韩冬的秘书刘晓静附和的笑了笑道:“反正太子说了他全权负责,您也没必要担心。” The Han winter is shaking the head to sigh saying: His words saying actually relaxed, but the pressure in our, can only want the tomorrow's result to be able good!” 韩冬摇着头叹口气说道:“他话说的倒是轻松,可压力都在我们这,只能希望明天的成绩能好点吧!” Liu Xiaojing nods saying: Han minister, can I get off work now?” 刘晓静点头道:“韩部长,那我现在可以下班了吗?” The Han winter nods, said: Today was laborious, this period of time everyone cannot relax , to promote according to planning, you must stare, has anything to report with me 韩冬点头,说道:“今天辛苦了,这段时间大家都不能放松,推广按计划来,你要多盯着点,有什么事情就跟我汇报” Liu Xiaojing pushes the gate leaves, asked the sentence: This result must say one to director journey.” 刘晓静推门离开的时候,又问了句:“这个成绩要不要跟程总监说一声。” The Han winter thinks to wave saying: Ok, today is small quite a while, looks at the tomorrow's situation, the words that tomorrow the sales volume of special standard will unable to come up, tell Han director.” 韩冬想了想挥手道:“算了,今天才小半天,看明天的情况,明天特典的销量还是上不去的话,就跟韩总监说一下。” Liu Xiaojing complied with the sound to be good, left the company. 刘晓静应了声好,离开了公司。 After getting off work, weary Liu Xiaojing prepares to take the subway to go home, however discovers acoustic shop near the underground station should be closed, unexpectedly is still doing business, therefore plans to go to buy stretch/open Geshen section Xueyu the special edition. 下班之后,疲劳的刘晓静准备坐地铁回家,然而发现地铁站附近的音响店应该关门的时候,居然还在营业,于是打算进去买张歌神章学玉的专辑。 Now nearly nine points, video store 8 : 30 have closed generally, Liu Xiaojing went in takes a special edition to line up to pay directly, because only then a banker, therefore in front of her also arranged three people at this time. 现在已经快九点了,一般音像店八点半就关门,刘晓静进去直接拿了张专辑就去排队买单,因为只有一个收银员,所以这个时候她前面还排了三个人。 Liu Xiaojing paid attention to look, two bankers did sanitary work in the shop, and drew half of volumes of strobes. 刘晓静注意看了下,还有两个收银员在店里搞卫生,并拉了一半卷闸门。 Curls the strobe not to fall thoroughly, bends the waist to infiltrate a youngster, puts on the staff of uniform/subdue saying: Took a break! Tomorrow will come again.” 卷闸门还没有彻底落下来,又弯腰钻进来一个少年,穿着制服的工作人员说道:“打烊了!明天再来。” Youngster anxious saying of: No, Elder Brother, I take the special standard of set of idol plan, I ran came for a long time, acts charitably.” 少年紧张的说道:“别啊,哥哥,我就拿套偶像计划的特典,我跑了好久过来的,行行好。” The staff see him to be sweating profusely, the T-shirt soaked, but also in gasping for breath, shook the head with pointing under the register to rack say/way: Special standard in that side, do not run all over the place.” After saying, will only draw half of volume strobes to pull down. 工作人员见他满头大汗,T恤都湿透了,还在喘气,摇摇头用手指了下收银台正对着的架子道:“特典在那边,别乱跑了。”说完之后,将只拉了一半的卷闸门全拉了下来。 The youngster said the sound happily: Thanks.” 少年开心的说了声:“谢谢。” The staff also mumbled: Really is strange matter, quite a while has not sold several sets, how one closes, come buys the special standard.” 工作人员还嘟囔道:“真是怪事,半天没有卖出去几套,怎么一关门,来的都是买特典的。” Although Liu Xiaojing is on the staff in river in fact, may because of the security reason, she not listen to the new special edition of idol plan, without looking at new MV of idol plan, Han Dong of planning department was unable to look, only then the high level of minister rank some qualifications look. 刘晓静虽然是上河的工作人员实际上,可因为保密原因,她并没有听过偶像计划的新专辑,更没有看过偶像计划的新MV,就连企划部的韩冬都没能看,只有部长级别的高层才有资格看。 The youngster hurried to take the special standard, quick platoon behind Liu Xiaojing, Liu Xiaojing somewhat curious turned the head to ask: How don't you buy earlier?” 那少年赶紧去拿了特典,很快的排在了刘晓静后面,刘晓静有些好奇的转头问道:“你怎么早点不来买啊?” The youngster gawked, has not thought that some people will ask him to question, but said: Because starts somewhat to intertwine to buy the ordinary version to buy the special standard, money were not many, the special standard was so expensive/noble, buys two not to need! The online appraisal cannot believe that therefore bought and other acquaintances, is good to tell me to be worth buying!” 那少年愣了一下,没想到有人会找他问话,但还是说道:“因为开始有些纠结买普通版还是买特典,钱本来就不多,特典还那么贵,买两张就没必要了啊!网上的评价又不能信,所以就在等熟人买了,好告诉我值得不值得买啊!” „! Did you have the acquaintance to buy?” “哦!那你有熟人买了吗?” The youngster smile saying: Yes! Our class bought on a female schoolmate, she truncation several MV pictures sent in our class group a moment ago, my decision bought.” 少年笑了笑说道:“是啊!我们班就一个女同学买了,她刚才截了几张MV的图片发我们班级群里,我就决定来买了。” Liu Xiaojing smiles saying: Thanks.” Thinks and said that you first pay!” After saying, turned around also to take one set of «Adult ceremony» special standard, she also wants to have a look at director journey so to be why self-confident, this 328 when made the contribution to the company. 刘晓静笑了笑说道:“谢谢。”想了想又道“你先买单吧!”说完之后,转身也去拿了一套《成人礼》的特典,她也想看看程总监为什么那么自信,这三百二十八就当为公司做贡献了。
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