In the futureoneweek , to promote advertising of East WindVRgameofficiallyinvariousTaiheidaion the shelves, frommedia, satellite TVprime timeandincludingcell phoneapp, and even the advertisementdelivery of subwaytelevision.
往后的一个星期里,东风vr游戏的宣传广告正式在各大平台上架,自媒体、卫视黄金时段、包括手机app,乃至地铁电视的广告投放。In the age of informationlarge explosion, canput in the advertisement the place is too manyare too many, only the advertising expenditureis the expenditure that a small and medium-sized enterpriseis awed at the sight.
在信息大爆炸的年代里,能投放广告的地方太多太多,单是广告费就是一笔中小企业望而生畏的开支。Is goodis not short of moneybecause ofEast Wind, itthreecompanyare supportingbehind, the fundis abundant. Eachcompanyishugeattracts the gold/metalmachine.
好在东风不缺钱,它身后有三个公司支撑着,资金充裕。每一个公司都是庞大的吸金机器。
The advertisement of deliveryistwominutes of 3Dgames, thatoriginallyin the mobile gamedomainflame«Vast Barren World», knockoffknockoff, was actually brainwashingfor these dayscrazily the whole nation.
投放的广告是一段两分钟的3d游戏,那款原本只是在手游领域小火了一把的《洪荒世界》,山寨中的山寨,这几天却疯狂的洗脑着全国人民。Whatwithiswith„meistrashsplendor”sameadvertisementpattern: Brainwashing!
采用的是和“我是渣渣辉”一样的广告模式:洗脑!
The core idea of advertisementbrainwashes, from the pastbraingoldtoafterward„trashsplendor”, againtosome time ago„openingKun, has promotedto depend entirely onswallows”, andpresent«Vast Barren World».
广告的核心思想就是洗脑,从当年的脑黄金到后来“渣渣辉”,再到前段时间的“开局一直鲲,升级全靠吞”,以及现在的《洪荒世界》。
What «Vast Barren World»brainwashingadvertisementpromotionis not the game, butis the VRgameeye-shade. Manypeopleare very strangetothisthing, mosthas had the simpleunderstandingandpopular sciencethrough the onlineconsultation.
只不过《洪荒世界》洗脑广告推广的并不是游戏,而是vr游戏眼罩。很多人对这东西无比陌生,最多通过网上咨询有过简单的了解、科普。Although the brainwashingabilityis very powerful, butwas used to the people of advertisementbombingtoonot to care, somepeers, had a smattering of knowledge, wassnorts contemptuouslytothisadvertisement, thinksexaggerate that notgooddevelopermadelaughed uproariously.
尽管洗脑能力很强大,但习惯了广告轰炸的人民并没有太多在意,有些同行的,一知半解的,更是对这个广告嗤之以鼻,认为了无良开发商制造的浮夸噱头。Howthattype of thingpossiblyexists, perhapscrossesmore than tenyears of developmentto have the possibilityagain.
那种东西怎么可能存在,再过十几年的发展兴许有可能。Butin a while, Qin BaobaoandQin Zesent the advertisementinWeibo, recommendsthismodel of VRequipmenttofans.
可没过多久,秦宝宝和秦泽在微博发了广告,向粉丝推荐这款vr设备。Theyissued the performance and merit of thismodel of VRequipment, supplement the Qin Baobao'sgameto experience the words expressing feelings, 500character. The carefulintroductionandtriesto play the sensibility, thisis the advertisementcannotachieve.
他们发布了这款vr设备的性能和优点,附带秦宝宝的游戏体验感言,洋洋洒洒五百字。细致的介绍和试玩感悟,这是广告不能做到的。UntiltheirWeiboadvertisementscome out, the VRgameeye-shadewas faced up totruly.
直到他们的微博广告出来,vr游戏眼罩才真正被人们正视起来。Thisis the celebrityeffect, outside the advertisementhitsagainloud, the brainwashingeffectachieved, butexperiencestruly, the person who pays attentionis actually few, if the public figureoutgoing messagerecommendation, fansstemming fromlove the house and its crow, will pay attention, especially the articlehasalsohas the Qin Baobao'spersonal experiencewords expressing feelings, thismayis more attractive than the article and advertisement of digitization.
这就是明星效应,外头广告打的再响,洗脑效果是达到了,但真正去体验,去关注的人其实很少,而如果公众人物发文推荐,粉丝们出于爱屋及乌,就会去关注,尤其文章有还有秦宝宝的个人体验感言,这个可比数据化的文章和广告有吸引力多了。„Realfalse, is not the exaggeratingadvertisement.”
“真的假的啊,不是夸大的广告吧。”„Did Goddessmeetrepresentedor the advertisement? No, „ trashsplendor”has letmedisappointedly. ”
“女神是不是接了代言或者广告?别啊,一个“渣渣辉”已经让我失望透顶了。”„If, Ibuy certainly, felt that eats the appearance of chickenvery much.”
“如果是真的,我一定买,感觉很吃鸡的样子。”Alsothere is an expert of crude personto analyze: „ThisVRgame that connects the computerhasexternally, but the overseascannotpopularizeeven . Moreover the priceis expensive, the homewere less. Looks in the Qin Baobao'sexperiencefeeling, writtenratiooverseasreturningfreaking awesome, is a little false.”
也有半吊子的行家分析:“这种连接电脑的vr游戏在国外早就有了,但就算国外都不能普及,而且价格贵,国内就更少了。看秦宝宝的体验感里面,写的比国外的还牛叉,有点假。”Butfollows, manycelebritysendWeiboto flatterthismodel of appearingVRgameeye-shade, including the Tianfangaffiliatedartist, there isentertainment worldwell-knownbig success, whenseveraland evenmore than tencelebrityround of Weibostrengthhold, the nature is completely different.
但紧随其后,很多明星都发微博吹捧这款横空出世的vr游戏眼罩,其中有天方旗下的艺人,也有娱乐圈知名大咖,当几个乃至十几个明星发微博力捧时,性质就完全不同。Mixes the entertainment world's largest advantageneverto worry the advertisementdoesinsufficient6, Qin Zerelatinggoodcelebrity, everyone sentoneset of VRgameeye-shade, triesto play the experiencetothem.
混娱乐圈最大的好处就是永远不愁广告做的不够六,秦泽给关系好的明星,每人寄了一套vr游戏眼罩,给他们试玩体验。Ifcan„a to praise”onWeibo, the VRgameeye-shadedeliverthem.
如果能在微博上“点个赞”,vr游戏眼罩就送他们了。Thisisonetypechangesto the propaganda, butis different from the formaladvertisement, thiswaycansavepublicity expenses. But after celebritytriesto play, is surprisedandexcited, is gladto sell the Qin Zeface.
这是一种变向的宣传,但和正儿八经的广告不同,这种方式可以节省一笔宣传费。而明星试玩之后,又惊奇又兴奋,也乐意卖秦泽面子。SomecelebrityretransmitQin ZeandQin Baobao'sWeiboconveniently, attentive, thenwritesoneto tryto play the experience, ormade the picture of VRgameeye-shadeto send.
有的明星随手转发秦泽和秦宝宝的微博,用心点的,则写一句试玩体验,或者拍了vr游戏眼罩的图片发上去。
The heat degreefriesinstantaneously.
热度瞬间炒上去。Becauseseized the headline, the topicis too irritable, no matter the attentiondoes not pay attention, manyheard the relevant information. The onlinepresents the sounds of manyquestion, the professionaloutgoing messages of severalvirtual realitydomains , indicating to question that inpropaganda the authenticity of VRgameeye-shade, the classificationwill be„exaggerating”propaganda.
由于占领了头条,话题太火爆,不管关注不关注,多少都听到了相关信息。紧接着,网上就出现很多质疑的声音,几个虚拟现实领域的专业人士先后发文,表示质疑宣传中vr游戏眼罩的真实性,将之归类为“夸大化”宣传。„Said that the commercial advertisement, cannotbelieve.”
“就说嘛,商业广告,不能信。”„Ialsoreallyanticipated”
“我还真的期待了一下”„Originallydoes not believe that isfeels strangebehindthisgadgetisthatbusiness, the faceis so big, bigpile of celebrity are helping the propaganda.”
“本来就不不信,就是奇怪这玩意儿背后是那个商家,面子这么大,一大堆的明星帮着宣传。”Thisissuesoonhad the answer, landingbusiness creditinformation siteinquiry„East Wind Scienceslimited company”, easilythencanobtain the name of legal person: Qin Ze.
这个问题很快就有答案了,登陆企业信用信息网站查询“东风科技有限公司”,轻易便能得到法人的名字:秦泽。Somepeoplepaste the screenshotinonline, the peopleare suddenly enlightedimmediately.
有人把截图贴在网上,众人顿时恍然大悟。„fuck me, isQin Ze, no wonder!”
“卧槽,原来是秦泽,难怪!”„Alsoright, canpleasemoveso manycelebrityto create the propaganda, if heis not strange.”
“也对,能请动这么多明星做宣传,如果是他就不奇怪。”„Quick Shooterthisismustdo, marches the VRcircle, thisis the gulf that becomes famous, cannot crawl.”
“快枪手这是要干嘛,进军vr圈么,这可是出了名的深坑,爬不出来的。”„Eats the melonsilently, havingShennongdaresto try the poison.”
“默默吃瓜,有神农敢试毒么。”„Doesn't dare, feared that sent dead at the scenepoisonously.”
“不敢不敢,怕当场毒发身亡。”No matterwrite offoranticipated, the heat degree and topicare enough, from the advertisementeffect, without doubtis only successful.
甭管唱衰还是期待,热度和话题已然足够,单从广告效应来说,无疑是成功的。
The peopleanticipatedfeeling, the difference, let alonewasgets sucked into the enterprise and industry source who the industryis unable to extricate oneself, even ifate the melonpeopleto know that the development of Virtual Reality Technologycrawledjust like the turtle, inseabed20,000gulf.
群众期待感方面,差了点,别说是深陷行业无法自拔的企业和行业人士,就算吃瓜群众都知道虚拟现实技术的发展宛如龟爬,海底两万里般的深坑。Quick Shooteris fierce, in front ofhardscience and technology, healwaysquickly.快枪手再厉害,硬科技面前,他总快不起来吧。
The firstbatch of VRgameeye-shades of East Windproduction, do not place the bricks-and-motarto selltemporarily, thistype of non-large-scaleVRgizmondo, is not the vegetable/dish of VRexperiencehall, sold tothemnot to have the significance.东风生产的第一批vr游戏眼罩,暂时不放在实体店出售,这种非大型vr游戏设备,不是vr体验馆的菜,卖给他们也没意义。Itwith„mechanical games” the form, enterseveryone.
它将以“游戏机”的形式,走进千家万户。Likepreviousspoiled childmechanical games, presentPhotoshopmechanical gamesseries.
如同以前的小霸王游戏机,如今的ps游戏机系列。
The bricks-and-motardoes not have, by the patternsell of official siteorder, delivers goods to the doorstepdirectly.
实体店也没有,以官网订购的模式出售,直接送货上门。Therefore, the exaggerate not properunclesigned the cooperationcontractwithexpresscompanyspecially, Xu Guangworked asso manyannuallosers, sawsalted fish turns over, whenbig shot, the 40muchpersonactuallyfuel gas the flamingdedication, thishad a vacationto return toShanghai, the personwere thintenjin (0.5 kg), crying that almost the auntloved dearly.
为此,浮夸不正经的舅舅特意与快递公司签订了合作合同,许光当了这么多年的失败者,眼瞅着咸鱼翻身当大佬了,四十多的人竟然燃气了熊熊事业心,这趟放假回沪,人都瘦了十来斤,舅妈心疼的差点落泪。Meatfell, the belt-bagactuallyroused, the bodyno longerwas the inexpensivesportswear, what replaces it isname brandsuit, manualleather shoes, andAudi.
身上的肉掉了,腰包却鼓了,身上不再是廉价的休闲服,取而代之的是名牌西装,手工皮鞋,以及一辆奥迪。
The landscapeis easyto change the leopard doesn't change his spots, Xu Guangalso the handwas recently itchy, nowat the enterprisemade up for the regret, heis thinkingbetting the face on tablealsolooks.
江山易改本性难移,许光最近又手痒了,如今事业上弥补了遗憾,他就想着把赌桌上的面子也找回来。
The Xu Guangvacationonly thenthreedays, in the factoryalsoonepile of thingsmustprocess, Qin Zegavehisdefinitionis the mascot in factory, the specific mattermakes the Xu Yaoteambe responsible. ButXu Guangdiligentnot as he expected, the unclehas the tendency of returning to the fold, is the good deed.许光假期只有三天,厂里还有一堆事情要处理,原本秦泽给他的定义是厂里的吉祥物,具体事宜让许耀的团队负责。但许光的勤奋出乎他意料,舅舅有浪子回头的倾向,是好事。Vacationlastday, Xu Guangis raising the tonicandgift, runsto come to seeelder sister. Manyyearshave not stepped into the elder sister'smain house gate, firstare not willingto seeQin Jianzhangthatspicyheartoldradish, andreallydo not have the face.
假期的最后一天,许光提着补品、礼物,跑来看姐姐。好些年没踏入姐姐的家门了,一来不愿意见到秦建章那个辣心老萝卜,二来委实没脸。
In the weekend, Qin ZeandQin Baobaoalso, Wang Zijin. elder sisteras alwaysdoes not give the uncle the goodcomplexion, scatteredonewaveto saytowardyounger brotherarrogantlydoes not wantto hold the concert, acted like a spoiled brat the failure, hithis, went to the room.
恰好是周末,秦泽和秦宝宝也在,还有王子衿。姐姐一如既往的不给舅舅好脸色,朝弟弟撒了一波骄说不想开演唱会,撒娇失败,打了他一下,回房间去了。Her12moon/monthin middle ten daysalsoconcert, inBeijing, alreadyinarrangement.
她十二月中旬还有一场演唱会,在北京,已经在筹备当中。Qin Zesignals with the eyestoWang Zijin, Sister Zijinverytactfulpursuesbosom friendto enter the room.秦泽给王子衿使了个眼色,子衿姐很识趣的追着闺蜜进房间。Firstdiscussed the East Windfund and goodssave the issue, the VRgameeye-shadeis onlyfirstbatch of products, tries the work of water, the outputis not big, keeps in stock not much, actuallyitscore technologiescanuseinotherdomains, does not limitto the game.
先谈了东风的资金以及货存问题,vr游戏眼罩只是第一批产品,试水之作,产量不大,库存不多,其实它的核心技术可以用在其他领域,并不局限于游戏。firstbatch of productsare the stepping-stone, firstopens the market, the famefires, howin the futureto operate, Qin Zehas the mental noteat heart.第一批产品是敲门砖,先把市场打开,名气打响,往后怎么经营,秦泽心里有腹稿。„Youronlinepropagandadoesmaybe really resounding, before Icome back, runsmeeting that Guangdong attended, as soon asotherslisten tometo send outourEast Wind Sciencesname, howyouguess.” The uncleis delighted: „Does not have the birdI.”
“你网上的宣传做的可真响亮,就我回来前跑广东参加的交流会,别人一听我报出咱们东风科技的名字,你猜怎么样。”舅舅眉飞色舞:“一个都没鸟我。”
The Qin Zeheartsaid,without the bird you are nothinghonorablematter.秦泽心说,没鸟你是没什么光荣的事儿么。
The unclesaid: „WhenIknowsoon, thesefellowswill regret that has not flatteredmeat the meeting.”
舅舅说:“当我知道用不了多久,这些家伙会后悔没在交流会上巴结我。”
The unclehad very superficial understanding of thisindustry, after allbegins a new career late in life, hangsto explode the dayregardingvarious of new product, knewfrom the technical personnelmouth, after equipmentsuccessproduction, technical departmentcheeringholds the champagnecelebrationin the office.
舅舅对这行业有了很肤浅的认识,毕竟是半路出家,对于新产品的各种吊炸天,也是从技术人员口中得知,设备成功生产后,技术部欢呼的在办公室开香槟庆祝。
The plant manager of crude personaccidental/surprisedreceives the staffto lovevery much, because ofhecountry bumpkinstraightforwardandhighbenefitsbroadcast, East Windis a being unable to make ends meetfactory, the benefitslightpity, the new year's celebrationare before then most everyone box of applebox of drink, the steamed rice dumpling of Dragon Boat Festivaldoes not have the egg-yolk, the moon cake of Mid-Autumn Festivalunexpectedlyisfivekindmoon cakes. Butnow, fivedangerousgold/metalthesedid not say,goes to the five-starhotelto haveaverage per person400buffeton each monthsectiondining togetherenough everyone time.
半吊子的厂长意外的很受员工爱戴,因为他土豹子般的豪爽和高福利放送,在此之前,东风是个入不敷出的厂子,福利淡薄的可怜,过年最多每人一箱苹果一箱饮料,端午节的粽子连蛋黄都没有,中秋的月饼竟然是五仁月饼。而现在,五险一金这些不说,就每个月一次的部门聚餐就够每个人去五星级酒店吃一顿人均四百的自助餐。„Heard that last monthran awaysecretlyAogate?”Qin Zethrew a cigaretteto give the uncle.
“听说上个月偷偷跑去奥门了?”秦泽抛了根烟给舅舅。Xu Guangcomplexiononestiff, said with a smiledry/does: „Playscasually, won100,000.”许光脸色一僵,干笑道:“随便玩玩,赢了十万。”How does heknow?
他怎么知道?Qin Zeknows certainly, let aloneEast Wind Sciencesis the Xu Yaoinformer, hewantsto checkuncle'swhereabouts is too simple, holdingBi Guowei( coronamilkbig shot) family'sbackgroundto check the Xu Guanginformation, whatairplane ticket that hebuys, destinationwhere, severalpointsflights, clear.秦泽当然知道,别说东风科技都是许耀的眼线,他想查舅舅的行踪太简单了,托毕国伟(晕奶大佬)家里的背景查一下许光的信息,他买的什么机票,目的地在哪里,几点的航班,一清二楚。Does not needexhaustedPei Nanman.
都不需要劳烦裴南曼。Qin Zeis unemotional: „Happen toIfromfriendtherehear a veryinterestingmatter. Zhe Provincehasboss, at the beginning of the yearranAogateto gamble, lost500~600 million, for a short timecould not spendso much money, said that tohalf a monthtime, returned to the mainlandto collect. Heloved dearlymoneyto renege on a promisethenagain, after all the assetwere not many, 500~600 millionhad a fracture, how the uncle did youguess the result?”秦泽面无表情:“正好我从朋友那里听来一件挺有意思的事。浙省有个老板,年初跑奥门赌博,输了五六亿吧,一时半会拿不出这么多钱,说给半个月的时间,回大陆凑。再然后他心疼钱反悔了,毕竟资产不多,五六亿太伤筋动骨,舅舅你猜结果怎么样?”
The Xu Guangforeheadbreaks into sweat: „What's wrong?”许光额头冒冷汗:“怎么了?”Qin Ze: „Shortly afterdiedaccidentally/surprisingly, yousaidskillfullyunfortunately.”秦泽:“没多久就意外身亡了,你说巧不巧。”
When the matter is Su Yuchatted, shesaid that shelistened toPei Nanmanto say.
事儿是和苏钰闲聊时,她说的,她又是听裴南曼说的。„Youhave wanted the handaddiction, but can only inShanghai, onemonthmostplaytwice, cannotsurpass500,000each time. ThisisIto the custom that youdecide, does not listen, Idid not leadyouto play. East Windyoudo not have the stockin any case, Idecide.”
“你要过手瘾可以,但只能在沪市,一个月最多玩两次,每次不能超过五十万。这是我给你定的规矩,不听,我就不带你玩了。反正东风你没股份,我说了算。”Xu Guangpainstakinglyface, nod.许光苦着脸,点头。Bythis day of VRgameeye-shadeofficialon the shelf, has the exposurerate/leadextremelyhighgameeye-shade, the nationalsaleonly has the 2,000stage, sales volume6 million.
到了vr游戏眼罩正式上架的这一天,有着曝光率极高的游戏眼罩,全国销售只有两千台,销售额六百万。Eachunit price3,000.
每台单价三千。Photoshop: Yesterdayhad the matter, travelled on official business, on the roadused the cell phonecodehalfchapter, had the timesymboluntilnoon, endedto the presentcodefinally. Brainbusywas a little chaotic, nextchapter of myevening'scode.ps:昨天有事,出差去了,路上用手机码了半章,直到中午才有时间码字,到现在终于码完了。脑子忙的有点混乱了,下一章我晚上码。
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