Also was instead surpassed the brutal reality, to Qin Baobao's fans, without doubt is an attack. 又被反超了残酷的现实,对秦宝宝的粉丝来说,无疑是一个打击。 Put together all enthusiasms to brush the special edition, finally had not instead surpassed, counter- ultra was not most desperate, has pursued obviously, finally again counter- ultra, in one vigorous effort, again however faded, three used up. 拼上了所有热情去刷专辑,结果还是没反超了,被反超不是最绝望了,明明已经追赶过去了,结果再次被反超,一鼓作气,再而衰,三而竭。 From the operation perspective, Sovereign Dynasty Entertainment is successful, said that is this year's most successful operation case is not overrated. 从运营角度来说,皇朝娱乐是成功的,说是今年最成功的运营案例都不为过。 It is estimated that in competes before Qin Baobao, they rapidly make the countermeasure, and uses this event, lets on a Xu Jiao fame stair, lets on a company fame level. 估计在和秦宝宝打擂之前,他们就迅速做出应对之策,并且利用这次事件,让徐娇名气更上一个台阶,让公司的名气更上一层次。 According to this momentum, maintains, perhaps Xu Jiao really can attack A-list. 按照这个势头,保持下去,没准徐娇真的能冲击一线了。 Lags behind the singer in shrine Qin Baobao, this royal crown is how dazzling. 把秦宝宝拉下神坛的歌手,这顶王冠何其耀眼。 Corresponding payout similarly greatly, this less than one week, how many million invested, later? 相应的付出同样巨大,这才一个星期不到,投入几百万了,后期呢？ The operation is not a secret, industry the wife generally knows fairly well, but effect really good. 运营并不是秘密,业内人普遍心中有数,但效果是真的好。 Some large-scale entertainment company convenes meeting, analyzed this operation case the success. 一些大型娱乐公司更是召开会议,分析了这次运营案例的成功之处。 „Perhaps from the beginning, Tianfang's Qin Ze and Qin Baobao have not thought is so deep, after all pays the big price to brush the special edition, only if stood holds the rookie, otherwise few people will do. Sovereign Dynasty Entertainment held this negligence, at one fell swoop success.” Some entertainment company CMO spoke with confidence. “或许一开始,天方的秦泽、秦宝宝并没有想的这么深,毕竟花大代价刷专辑,除非了立捧新人,不然很少有人会这么干。皇朝娱乐正是抓住了这个疏忽,一举成功。”某娱乐公司的市场总监侃侃而谈。 „Do we might as well anticipate under Qin Baobao's a special edition?” Has hesitant and tone of question hand/subordinate. “那我们不妨期待一下秦宝宝的下张专辑？”手下带着犹豫和疑问的语气。 „Similar method, second time was useless. Qin Baobao and Qin Ze think, will not compete on own initiative . Moreover the number of times were many, the fools know that empty, brushes. The advertising agent and fund side, business develop others unable the bird you.” CMO say/way: „But this event can inspire to us, later seizes the opportunity, stepping on Qin Baobao is very good means. In the music has no chance, but movie? Soap opera? These domains will perhaps have the opportunity.” “同样的法子,第二次就没用了。秦宝宝和秦泽想必以后不会主动打擂,而且次数多了,傻子都知道是虚的,刷的。广告商、资金方、商演人家根本不会鸟你。”市场总监道:“但是这次事件可以给我们启发,以后逮住机会,踩一踩秦宝宝是很不错的办法。音乐上没希望,但电影呢？电视剧呢？这些领域没准就会有机会。” Such excuse and analysis, are very common in major entertainment company. 这样的说辞、分析,在各大娱乐公司很常见。 But in this type of atmosphere, online jumps suddenly one crowd of internet merc, an opinion disseminates wantonly, subsequently causes a clamor: 但就在这种气氛中,网上突然蹦出一群水军,一种言论大肆传播,继而甚嚣尘上: Eris's chest is a pad! 厄里斯的胸是垫的呸！ The Xu Jiao sales volume brushes. 徐娇的销量是刷的。 Similar opinion has, from the first day of special edition on the shelf, some people questioned that Xu Jiao brushes the special edition. But arrives at flattering of Xu Jiao fans and internet merc, the quickly flattered tide submerges. 类似的言论早就有了,从专辑上架的第一天,就有人质疑徐娇刷专辑。但抵不过徐娇粉丝和水军的吹捧,很快被吹捧的浪潮淹没。 Afterward Qin Ze few bought the internet merc dissemination to brush the special edition opinion, in situation that in the special edition war heat degree increased successively, everyone every day has not seen this kind of article, the number of times were not many, probably one day one time. 后来秦泽少量的买水军传播刷专辑言论,在专辑大战热度节节攀升的情况下,大家每天都没看见此类文章,次数不多,大概一天一次。 When „Xu Jiao brushes special edition” when the opinion blots out the sky erupts, Internet users not too big repugnance and question, because was not one time two. 所以当“徐娇刷专辑”的言论铺天盖地爆发时,网民没有太大的反感和质疑,因为不是一次两次了。 Xu Jiao releases the statement on Weibo, said oneself have not brushed the sales volume. 徐娇在微博上发声明,称自己没刷销量。 The Sovereign Dynasty Entertainment public relations number releases the statement, refuted to brush the sales volume the opinion, and investigated the legal liability reserved the power. 皇朝娱乐公关号发声明,反驳刷销量的言论,并保留追究法律责任的权力。 In office. 办公室里。 Qin Baobao telephones to Public Relations Department: „This Weibo's several big V goes on stage.” 秦宝宝打电话给公关部:“该微博的几个大v号上场吧。” That side receives the order, instantly manages. 那边收到命令,即刻去办。 Qin Ze and Qin Baobao made the statement on and other Sovereign Dynasty Entertainment, he does not act to state, appears one's own side in collaborate. 秦泽和秦宝宝就等皇朝娱乐做声明,他不出面声明,就显得己方在唱双簧。 Let hit the face come is more violent. 让打脸来的更猛烈一些吧。 The layout and mentality of this public opinion pre-war period, are Qin Ze think that the late execution lost to Qin Baobao. 这场舆论战前期的布局和思路,是秦泽想的,后期的执行丢给了秦宝宝。 To mix the entertainment world, manages such huge entertainment company, the opinion warfare is certainly skilled, this is the elder sister compulsory curriculum. 想混娱乐圈,又管理这么庞大的娱乐公司,舆论战一定要熟练,这是姐姐必修的课程。 Quick, some Weibo big V sent the long article in Weibo. 很快,某微博大v就在微博发了长文。 „This is a very successful operation case, making most the singers of bogging down see broke through the self- hope, wants to succeed, so long as did a matter enough: Waits for the Qin Baobao new special edition on the shelf, brushes one wave 【Dog head】. Thinks that somebody rose finally, or has the rare divine song present world, pays homage to especially, the special edition bought, listened. Listens to dumbfounded quite a while, this? Broke the Qin Baobao special edition sales volume myth? nicely done, only wants to say one: special effects goes against heaven's will, the funds are burning.” “这是一起很成功的运营案例,让大部分停滞不前的歌手看到了突破自我的希望,想成功,只要做一件事就够了:等秦宝宝新专辑上架,刷一波【狗头】。以为某人终于崛起了,或者有罕见的神曲现世,特去膜拜,专辑买了,也听了。听完懵逼半天,就这样？打破了秦宝宝专辑销量神话？666,只想说一句:特效逆天,经费在燃烧。” Is disclosing a meaning: Xu Jiao brushes the special edition sales volume. 话里话外透露着一个意思:徐娇刷专辑销量。 Sovereign Dynasty Entertainment definitely cannot give up, fans must certainly spurt, therefore 皇朝娱乐肯定不能善罢甘休啊,粉丝肯定要喷啊,于是 The flames of war spread instantaneously here. 战火瞬间蔓延到这里。 „, So that's how it is, believed finally.” “哦,原来如此,终于相信了。” „Also believes finally, has looked, the sales volume record said that renovates renovates? How her Xu Jiao does not ascend the sky, quality which one is good and which one is bad of two special editions, won't the discerning person be able to look?” “还终于相信,早就看出来啦,销量纪录说刷新就刷新？她徐娇咋不上天呢,两张专辑的质量孰优孰劣,明眼人会看不出来？” „Xu Jiao this behavior, obvious fans, when the fool plays, I felt that IQ received the unprecedented stimulation.” “徐娇这种行为,明摆着把粉丝当傻子耍,我感觉智商受到了前所未有的刺激。” „Smelly is not concerned about face, brushes the sales volume, is quite false.” “臭不要脸,刷销量,好假。” Being heavily engaged that the double cleft palate artillery day after day, scolded. 双方嘴炮连天,骂的不可开交。 If this big V Weibo, what are more starts the battle of words, then in a big way follows another that jumps V, is the solid hammer. 如果这位大v的微博,更多的是掀起骂战,那么紧随其后跳出来的另一位大v,就是实锤。 He not only sends the long article, but also matched several pictures, has the chart to have the truth. 他不但发长文,而且配了几张图片,有图有真相。 „From beginning to end is paying attention to special edition sales volume of both sides, discovers a very interesting matter, the special edition on the shelf in the evening, the Qin Baobao sales volume is in the lead, was pursued by Xu Jiao gradually. But in next day, Qin Baobao's fans catches up, once led the Xu Jiao special edition sales volume once again, this many has not possibly noticed. Everyone can read first and two charts. But quick, the Xu Jiao sales volume welcomed the big eruption, pressed the Qin Baobao's special edition. both sides are the sales volume erupt suddenly greatly, but refers to two people fans quantities, this deserves pondering very much. Xu Jiao iron rod so many? Looked at yesterday evening again, Qin Baobao round of Weibo requests reinforcements, in the evening, the sales volume erupts again greatly, even pulled open hundreds of thousands sales volumes with Xu Jiao, had the screenshot but this morning, Xu Jiao special edition sales volume once again unreasonable unscientific sudden rise. Fierce fierce, when did somebody become a song world elder sister? Can explain where fans comes? Sovereign Dynasty Entertainment brushed the massive hemorrhage that the special edition brushed.” “至始至终都在关注着双方的专辑销量,发现一件很有趣的事,专辑上架当晚,秦宝宝销量领先,渐渐被徐娇追赶。但在第二天,秦宝宝的粉丝发力,曾经又一次领先徐娇的专辑销量,这点可能很多人都不曾注意到。大家可以看第一、二张图。但很快,徐娇的销量迎来大爆发,将秦宝宝的专辑压了下去。双方都是销量突然大爆发,但参考两人的粉丝数量,这就很值得深思。徐娇的铁杆这么多吗？再看昨天晚上,秦宝宝发微博求援,当晚,销量再次大爆发,甚至和徐娇拉开十几万的销量,都有截图但今天早上,徐娇专辑销量又一次不合理不科学的暴涨。厉害厉害,某人什么时候成了歌坛一姐？能解释一下粉丝都是哪来的吗？皇朝娱乐刷专辑刷的大出血了吧。” This Weibo comes out, the neutral eating melon people will draw to „Xu Jiao brushes sales volume” the collective knowledge in thoroughly, pushes up the keenest struggle the heat degree again. 这条微博一出来,彻底将中立的吃瓜群众拉到“徐娇刷销量”的共同认识中,也把热度再次推上风口浪尖。 The source of picture is Qin Ze buys, through the relations of company Public Relations Department. 图片的来源是秦泽买的,通过公司公关部的关系。 The entertainment world has many „skinning” to exist, spends, can buy by the news that the people neglect. 娱乐圈有很多“扒皮者”存在,花点钱,能买到许多被众人忽略的消息。 Then, many online media write an article to disclose this matter on own initiative, because the heat degree is high, you write this type of article, the Internet users will be subconscious the point to come, gain many current capacity fees. 如此一来,很多网媒都主动写文章披露这件事,因为热度高,你写这种文章,网民会下意识点进来,赚好多流量费的。 The network slightly arranges is one type „acting as soon as one gets the news” animal. 网络小编本来就是一种“闻风而动”的动物。 Therefore, Sovereign Dynasty Entertainment and Xu Jiao brush the sales volume the truth even more to strike root in the hearts of the people. 于是,皇朝娱乐、徐娇刷销量的真相愈发深入人心。 After secondary statement, Sovereign Dynasty Entertainment continues to buy internet merc to brush the just news, but Tianfang is also buying internet merc to be black they, the both sides battle of words continued for several days. 继发声明之后,皇朝娱乐继续买水军刷正义新闻,但天方同样在买水军黑他们,双方骂战持续了几天。 The public opinion wind direction has not reversed, the meaning of instead a little settling down. 舆论风向并没有扭转,反而有点尘埃落定的意思。 Was blown out like certain celebrity goes off track, even if buys internet merc to wash, or confessed itself actually to divorce secretly, the reputation that may go off track was similar to the maggot of tarsal bone, washed cannot wash off. 就像某些明星被爆出出轨,哪怕买水军洗地,或者坦白自己其实已经暗地里离婚,可出轨的名声就如同跗骨之蛆,洗都洗不掉。 As the matter stands, the internet merc significance did not have. 这样一来,水军的意义就没了。 After all internet merc is not fans, its function is to mislead the audience, when some type „understanding” strikes root in the hearts of the people, becomes the consensus, internet merc washes useless already. 毕竟水军不是粉丝,它的作用是误导观众,当某种“认识”深入人心,成为共识,水军洗地已经毫无用处。 After being nearly one week of bickering and internet merc games, Sovereign Dynasty Entertainment was unable to save the situation, gives up. 长达近一个星期的口水战、水军之后,皇朝娱乐无力回天,放弃了。 The battle of words subsides gradually. 骂战渐渐平息。 The negative report that the Qin Baobao myth is shattered also dissipates, the lost reputation pulled, the price this public relations fee/spent, spent several million from all sides. 秦宝宝神话破灭的负面新闻也随之消散,失去的名声都挽回来了,代价了这笔公关费,前前后后花了几百万。 Sovereign Dynasty Entertainment through brushing the special edition and buys internet merc, steps on the Qin Baobao high-rank, Qin Ze also through buying internet merc brushes the special edition, and disclosed that instead the opposite party. 皇朝娱乐通过刷专辑和买水军,踩着秦宝宝上位,秦泽同样通过买水军刷专辑,并且爆料,反将对方。 The opinion warfare of entertainment world generally is this. 娱乐圈的舆论战大抵就是这样。 The entertainment story that these year of tactical situations reverse are many, for example someone resentment somebody, had a wave of rhythm from the beginning, felt oneself can win. But the opposite party comes one to disclose suddenly, raises the bickering, then changes the declining tendency, turning defeat into victory, are more. 这些年战况反转的娱乐新闻不少,比如一开始谁谁谁怼了某人,带了一波节奏,感觉自己能胜利。但对方突然来一个爆料,掀起口水战,然后扭转颓势,反败为胜,很多很多的。 And the fame, fund and energy are indispensable. 其中名气、资金、底气缺一不可。 If Qin Baobao still in Star Skills, it is estimated that this owes only to swallow stuffily. 秦宝宝如果还在星艺,估计这闷亏只能咽下去。 Major entertainment company then study „public opinion instead to fight in one place after another”. 各大娱乐公司转而研究起“舆论反转战”。 „Later affiliated artist suffers smearing ink, was exposed, we can refer to Tianfang's this counterattack battle.” Some CMO analyzed: „By the smearing ink words, was collected the evidence, the solid hammer enemy, fights the bickering, can very good recalling image. If encounters the opposite party solid hammer, the best way is to shift the attention, can collect the negative report of opposite party in secret, after all entertainment world few people are clean.” “以后旗下艺人遭抹黑,遭曝光,我们可以参考天方的这场反击战。”某市场总监分析道:“遭抹黑的话,收集证据,实锤对方,打口水战,可以很好的挽回形象。而如果遭到对方实锤,最好的办法是转移注意力,可以暗中收集对方的负面新闻,毕竟娱乐圈没几人干净的。” The staff asked: „The Sovereign Dynasty Entertainment operation case, do we also study?” 员工问:“皇朝娱乐的运营案例,咱们还学吗？” CMO: „” 市场总监:“” Sovereign Dynasty Entertainment spends is Tianfang Entertainment several times, because they still invested in the special edition sized up money. 皇朝娱乐耗资是天方娱乐的数倍,因为他们还在专辑上投入了打量金钱。 company bears partial loss, another part, fell on Xu Jiao. Said actually not makes her lose money, but will be her future income, company will pull out to increase. 公司承担一部分损失,另一部分,就落在了徐娇头上。倒不是说让她赔钱,而是她今后的收入,公司抽成会增加。 entertainment company old tricks. 娱乐公司的惯用手法。 Tianfang is also this, holds the red artist at the same time, intensifies the blood sucking effort. 天方也是这样的,捧红一个艺人的同时,加大吸血力度。 Xu Jiao made a temperament for this reason, naturally, she only dares to close noisily, does not dare to make to the level. 徐娇为此闹了一通脾气,当然,她只敢关起门来闹,不敢闹到层面上。 The artists and company acknowledged together lose, in the entertainment world was the convention, but this was the custom that the capital of entertainment world formulated, the artist belonged, helpless accepted. 艺人和公司共同承认损失,在娱乐圈是惯例,可这是娱乐圈的资本们制定的规矩,艺人本身属于无奈接受。 „Pulls out to increase 10 percent, I run a time circular, how many can make? Too excessive.” Xu Jiao waves to sweep the teacup falls on the place, teacup „pā” throws down and breaks. “抽成增加百分之十,那我跑一次通告,能挣多少？太过分了吧。”徐娇挥手就把茶杯扫落在地,茶杯“啪”一声摔碎。 „You low voice, not continuously this?” manager knits the brows: „This is if became, your circular fee/spent does not rub to rise upward. Have no reason to profit, unfavorable situation pā pā pā.” “你小声点,不一直都这样？”经纪人皱眉道:“这是要是成了,你的通告费不也蹭蹭往上涨。没理由得利嘿嘿嘿,失利啪啪啪。” „But I am reject beforehand, I do not want to do that the sales volume was inferior that Qin Baobao is inferior to her, now which singer compared with her fire? Is company must do.” Xu Jiao argued. “可我事先是拒绝的,我不想这么做的,销量不如秦宝宝就不如她呗,现在哪个歌手比她火？是公司非要这么干。”徐娇辩解。 „company is also helpless the action, Qin Baobao competes to stir up trouble on own initiative, company is passive receive.” manager rebuttal. “公司也是无奈之举,秦宝宝主动打擂挑事,公司是被动接受。”经纪人反驳。 Xu Jiao is not convinced at heart, because she knows, so long as company does not pay attention, that this matter will not develop to turn into this. 徐娇心里不服气,因为她知道,只要公司不理睬,那这件事就不会演变成这样。 Now was good, she not only has not profited, even the reputation received the massive loss, this can be a stain in her acting career. 现在好了,她不但没有得利,连名声都受了巨大的损失,这会是她演艺生涯中的一个污点。 Later the audience raised her, will appraise like this: This does not brush the sales volume Xu Jiao, smelly is not concerned about face. 以后观众提起她,会这样评价:这不是刷销量的徐娇吗,臭不要脸。 To put it bluntly, is Sovereign Dynasty Entertainment cannot afford to offend Tianfang. 说白了,还是皇朝娱乐惹不起天方。 The delightful ting hikes up, Xu Jiao placed the cell phone sound on table. 悦耳的铃声飘起,徐娇放在桌上的手机响了。 Her agitated picking up cell phone, looked at the eye to come the electricity to show, the pupil sank slightly, the complexion was very calm, unemotional say/way: „I go out to answer a telephone, in the family/home hit.” 她烦躁的捡起手机,看了眼来电显示,眸子微微一沉,脸色却很镇定,面无表情道:“我出去接个电话,家里打来的。” This number she has the note, comes the electricity person: Qin Ze! 这号码她有备注,来电人:秦泽！ Then, to obtain this number, Xu Jiao spends a painstaking care. At that time was thinks that sole connection Qin Ze, song, that little while Qin Ze has not purchased Tianfang in secret, but is famous Quick Shooter. 说起来,为了得到这个号码,徐娇是花费一番心血的。当时是想单独联系秦泽,私底下约歌,那会儿秦泽还没有收购天方,但已是大名鼎鼎的快枪手。 Afterward, the Qin Ze song difficult matter, the entertainment world knows, she extinguished the thoughts. 后来,秦泽约歌难的事,娱乐圈都知道,她就熄了心思。