Incessantly Wei Yuan. 不止魏元一人。 At this moment, China has tens of thousands of people, discovered that own WeChat had/left „problem”. 这一刻,华夏有成千上万的人,都发现自己的微信出了“问题”。 Wei Yuan these colleagues, discoveries. 就连魏元身边这些同事们,也一个个发现了。 When the content of everyone curious video, made anyone not be fully correct the meaning the picture to start. 就在大家好奇视频的内容时,一段让谁都猜不透含义的画面开始了。 That is paper of a shop on worn-out school desk, suddenly the small hand who grasped to set pen to paper appears on the paper. That small hand doodles on the paper, the picture flashes, seems like very laughable triangle airplane, was drawn. 那是一张铺在破旧课桌上的纸,忽然有一只握着笔的小手出现在了纸上。那只小手在纸上乱画,画面一闪,一架看起来非常可笑的三角形飞机,被画了出来。 Meanwhile, more double small hands appeared in the video. 与此同时,更多双小手出现在了视频中。 There is a classroom, the classroom looks looks like the impoverished villages classroom in some mountainous area. These attire rustic children, are sitting in the classroom, paints on the paper with. 那里是一间教室,教室看起来更像某个山区的贫困乡镇教室。这些衣着土气的小孩子们,正坐在教室里,用笔在纸上作画。 On blackboard, 【Can the future airplane, what appearance be?】 The title, selected the core of this video. 黑板上,一条【未来的飞机,会是什么样子？】的标题,点出了这条视频的核心内容。 Originally is this group of children, is drawing the future airplane appearance that they imagine. 原来是这群孩子们,在画他们想象出来的未来飞机样子。 „This definitely was the public welfare video, but looked at the classroom in this picture, the good and evil also had the floor tile to have the classroom building style of television, having no need for us donating money?” When Wei Yuan the video sees five seconds, fast to this video draws the conclusion. “这肯定是公益视频了,不过看这画面里的教室,好歹也是有地砖有电视的教学楼风格,用不着咱们去捐钱吧？”魏元把视频看到五秒钟时,飞快地给这条视频下定论。 He is the domestic large-scale advertisement Company archives, thinks this eyesight has. 他是国内一家大型广告公司的文案,自认为这点眼力还是有的。 At least, the content that reveals from the video, keeping him from associating to assume the post what commercial advertisement. 至少,从视频里流露出的内容,让他无法联想到任何一款商业广告。 His finishing speaking, the video picture also has the change. 他的话音刚落,视频画面又有变化。 The picture turns into the black background, then white papers show in the black background fast, like broadcasting slide. 画面变成黑色背景,接着一张张白纸在黑色背景中快速展现,就像播放幻灯片一样。 On these white papers, is drawing variously, dopes airplane picture that the children indulged in fantasy. These pictures look very funny, does not have the aesthetic sense, simple ball pen line. However the contents of these lines, let people an eye opener. 那些白纸上,都画着各种各样,掺杂了孩子们异想天开的飞机图片。这些图片看起来很好笑,也毫无美感可言,只有简单的圆珠笔线条。但是这些线条的内容,却让人大开眼界。 Has the airplane of triangle, there is a dish same circular, there is a length the long linearity airplanes of two wings. 有三角形的飞机,也有碟子一样的圆形,也有长着两对翅膀的长条形飞机。 Within several seconds, flash through more than ten all kinds of future airplanes. 几秒之内,闪过十几张各种各样的未来飞机。 Although picture picture is very immature, looks like in the Sir eyes, fundamentally impossible can become in the future the appearance of airplane, but children's imagination is good. 虽然图片画的很稚嫩,在大人眼里看来,也根本不可能成为未来飞机的样子,但孩子们的想象力还是不错的。 Wei Yuan smiles, Wei Yuan and his colleagues also smile. They are just about to discuss on this video, analyzes meaning that this video expressed that was WeChat appealed that everyone did pay attention to training in children imagination? 魏元会心一笑,魏元和他的同事们也会心一笑。他们正要就这条视频进行讨论,分析这条视频所表达的含义,是微信呼吁大家关注孩子们想象力方面的培养？ WeChat will soon have the big movement, prepares to subsidize many to hope the Elementary School time. 还是微信即将有大动作,准备资助多少所希望小学时候。 The picture that slowly goes to black, lightens two writing suddenly. 慢慢黑去的画面,忽然闪出两条文字。 Is the — — future airplane, what appearance? ——未来的飞机,到底是什么样子？ — — Skynet Airlines gives you answer. ——天网航空给您答案。 „......” “……” „damn it, this what transition?” “我靠,这什么转折？” Wei Yuanmeng, his archives department colleagues were also ignorant. 魏元懵了,他的文案部门同事也懵了。 „What ghost is Skynet Airlines?” Wei Yuan thought that this Company attack ability as strong as horizon, can have the advertisement on WeChat unexpectedly, is the ten-second video advertisement. “天网航空是什么鬼？”魏元觉得这家公司的攻关能力强到天际,竟然能在微信上打广告,还是长达十秒的视频广告。 Wei Yuan also calculates professional who advertising industry, the one who knows the television station advertisement with highest gold content is the spring is late. Built-in product advertisement in the sketch program, the display possibly only has several lens, the price takes 5 million. 魏元也算广告行业的业内人士,知道电视台广告含金量最高的是春晚。一条在小品节目里内置的产品广告,展出可能只有几个镜头,价格就要五百万起。 Starts the golden advertisement section before the spring late, every second of average price in 5 million. 在春晚开始前的黄金广告段,每秒平均价格都在五百万。 But spring late advertisement, so long as the regular factory, the richness can on. 但春晚的广告,只要正规厂家,有钱就能上。 Who looked has had Company to be able on WeChat to have the advertisement? 谁看过有公司能在微信上打广告了？ Above main page surface, hit video advertisement. If WeChat department this place, when the advertisement position bids, these ten seconds, Wei Yuan thought that pats 600,000,000-700,000,000, is not a problem. 还是在主页面上方,打的视频广告。如果微信部门把这个地方当广告位来竞拍,就这十秒时间,魏元觉得拍出去个600,000,000-700,000,000,根本不成问题。 But this is obviously impossible, the localization of WeChat this model of product does not call the advertisement to use it. After WeChat release these years, only several advertisement contents, all promote the Company Internet product. This Skynet Airlines, is the WeChat affiliated model of product? 但这显然不可能,微信这款产品的定位就不是给它打广告用的。从微信推出后这些年,仅有几次广告内容,全是推广自家公司的互联网产品。难道这个天网航空,也是微信旗下一款产品？ Is game? 是游戏么？ „This Skynet Airlines has listened probably, it are not related with Tencent Group, is under Monster Industrial Company.” Has the colleague amazed say/way: „What ghost but this video advertisement is, did the precious ten seconds, speak ambiguous words?” “这个天网航空好像听过,它跟腾讯集团没关系,是巨兽工业旗下的一家公司。”有同事惊诧道:“可这条视频广告是什么鬼,宝贵的十秒钟,就说了一句模棱两可的话？” „But Skynet Airlines, had evoked our curiosity successfully.” Wei Yuan thought actually the angle of view of this advertisement video is very unique. “可天网航空,已经成功勾起了我们的好奇心。”魏元倒是觉得这条广告视频的视角很独特。 merely no one knows, what medicine that in the Skynet Airlines bottle gourd sells? 只是谁都不知道,天网航空葫芦里卖的什么药？ ...... …… China more and more Internet users, after looking at this video were also ignorant. 华夏越来越多的网民们,在看了这条视频后也懵了。 After one hour, online discussion direct blasting open about this video. 一小时后,网上关于这条视频的讨论直接炸裂。 The quick major technical websites start the popular science, the Skynet Airlines background. This Airline Company establishment is about two months, but it is Monster Industrial affiliated capitalization child Company. Anything, so long as with the Monster Industrial hook, cannot regard with the normal vision. 很快各大科技网站开始科普,天网航空的来路。这家航空公司成立不过两个月时间,但它是巨兽工业旗下的全资子公司。任何事情,只要和巨兽工业挂钩,就不能用正常眼光来看待。 For example ; Established beginning this Airline Company, sold out affiliated all the airplane that gains on the one breath. 例如;成立初这家航空公司,就一口气卖掉了旗下所有正在盈利的飞机。 For example ; WeChat does not know that sent what evil influence, helping them have ten seconds of video advertisement. That side small programming, the on the shelf had not needed to download exists 【Skynet Airlines】 Small programming. 例如;微信不知发了什么邪风,帮他们打了十秒视频广告。还在小程序那边,上架了一个不用下载就存在的【天网航空】小程序。 Innumerable specialist, the innumerable advertisement practitioners, are analyzing this video advertisement back meaning. 无数的专家,无数广告从业者,在剖析这条视频广告背后的含义。 They have few people to believe, Monster Industrial achieved certainly some ising always kept secret strategic cooperation relationship with Tencent, otherwise WeChat will not for the first time help have the advertisement. 他们有一部分人认为,巨兽工业一定和腾讯达成了某种秘不示人的战略合作关系,否则微信不会破天荒帮着打广告。 Also some people believe, Monster Industrial soon, will certainly hold a press conference, announced that they have made some breakthrough in the Aerospace domain. Again in the next five to ten year, a Monster Industrial likely release domestic-made airplane, will seize the China aviation market. 还有人认为,巨兽工业一定会在不久之后,就召开一次新闻发布会,宣布他们在航天领域已经取得某种突破。再未来的五到十年内,巨兽工业很可能会推出一种国产飞机,来抢占华夏的航空市场。 The knowledge on, obtains the point to approve many explanations, is some well-known advertisement Company founder. 知乎上,获得点赞最多的解释,是某位知名广告公司创始人。 He said, this video by one group of children's imagination, selects Skynet Airlines, will certainly have the big movement in the future. And video content very straightforward expression, this big movement, let alone your adults cannot think, one group of thought Pegasus group of spatial children, are even if impossible to imagine. 他说,该视频以一群孩子的想象力,来点出天网航空,在未来一定会有大动作。并且视频内容很直白的表达,这个大动作,别说你们成年人不敢想,哪怕一群思维天马行空的孩子们,都不可能想象出来。 As for that type of new airplane is what appearance, everyone present can start the imagination. 至于那种新飞机是什么样子,大家现在可以开启想象了。 Which view may regardless , unable to explain, small programming that side order form system. 可无论哪种说法,都解释不了,小程序那边的订票系统。 But without a doubt, this ten seconds of video obtains the unprecedented success. It succeeded to attract the innumerable Internet users, everyone more did clearly, more does not want to clarify, what medicine in the Skynet Airline Company bottle gourd sold? 但毫无疑问,这条十秒视频获得空前的成功。它成功吸引住了无数的网民,大家越是搞不明白,就越想弄清楚,天网航空公司葫芦里卖了什么药？ Again then, the Internet users discovered with amazement, Skynet Airlines has started to sell the ticket Ahhh! 再然后,网民们骇然发现,天网航空已经开始卖票了啊啊！ The recent airplane ticket date, is tomorrow. 最近的机票日期,就是明天。 The airport does not have, doesn't the airplane have, what ticket to sell? 机场没有,飞机没有,卖什么票？ Has the consumer who that type does not believe in evil doctrines, he thinks you, since starts to sell the ticket, sells in WeChat, money also buckles from WeChat. 就有那种不信邪的消费者,他认为你既然开始卖票,又是在微信里卖,钱也从微信里扣。 I do not believe in evil doctrines buys one, having a look at you to refund money next day, makes me take plane in the dream? 那我就不信邪的买一张,看看第二天你是退款,还是让我在梦里坐飞机？ Suddenly, online raised exposed to the sun the electronic check stub competition. 一时间,网上掀起了晒电子票根大赛。 Internet users one after another, expose to the sun the check stub in the WeChat friend circle, exposes to the sun the check stub in the forum. 一位又一位的网民,在微信朋友圈里晒票根,在论坛里晒票根。 The Monster Industrial pricing way is crude, the price calculates according to the range. In 500 kilometers, one kilometer 50 cents. 巨兽工业的定价方式非常粗暴,票价按航程计算。五百公里内,一公里五毛钱。 Over 500 kilometers, one kilometer four hair. 超过五百公里,一公里四毛。 Over 1500 kilometers, are Sanmao. 超过一千五百公里,就是三毛。 This price and High Speed Rail are similar, if journey over 500 kilometers, is cheaper than the airplane ticket. 这个价格与高铁相仿,旅途如果超过五百公里,也比机票便宜。 The price now was not the Internet users issue of concern, the flight too rare and beautiful flowers that on Skynet Airlines gave. 价格现在不是网民们关心的问题,天网航空上给出的航班实在太奇葩了。 Is some small counties, some remote areas to the flight of big city. Perhaps from big city, to the flight of small county. 都是一些小县城,一些偏远地区到大城市的航班。或是从大城市,到小县城的航班。 These flights possibly real? 这些航班怎么可能是真的呢？ Certainly is Monster Industrial is joking with everyone, tomorrow when will be the spring festival transportation will start, countless people want to buy an airplane ticket or the train ticket, how regardless of actually unable to buy. Therefore Monster Industrial made small programming on WeChat, interpreted a dream to everyone. 一定是巨兽工业在跟大家开玩笑,明天就是春运开启时,无数人想买一张机票或者火车票,却无论如何也买不到。所以巨兽工业在微信上弄了个小程序,给大家圆梦来了。 As for the money of airplane ticket, after buckling, they believe that next day will certainly return again, or makes up a small red package again. 至于机票的钱,扣了之后,他们相信第二天一定会再返回来,或者再补个小红包。 This is the most reasonable speculation, they believe Monster Industrial, believes WeChat. 这是最合理的推测,他们相信巨兽工业,也相信微信。 The Internet users think like this, therefore the Skynet Airlines next day tens of thousands seats, sold 1/3 directly. 网民们这样想,所以天网航空次日的几万张座位,直接售出了三分之一。 Most people fill in one randomly, how how to buy, but can also in the friend circle invisible dazzles one wave. 大部分人都是乱填一通,怎么远就怎么买,还能在朋友圈里无形的炫一波。