Monster Industrial always does not press the common sense to play a card. 巨兽工业总是不按常理出牌。 Others every year new cell phone issue can place the fixed time, and conducts media publicity ahead of time several months preheating. 别人每年新手机发布都会放在固定时间,并提前数月进行媒体宣传预热。 Monster Industrial is the release by turning the almanac at will, and only gave entire China, even Europe market six days of setup times. 巨兽工业随意到发布时间靠翻黄历,并且只给了整个华夏,甚至欧洲市场六天的准备时间。 Does six days of time enough do? 六天时间够干什么？ Receives the news, under the national line the major dealer and Illusory Crystal cell phone Flagship Store anxious was almost insane. Cracks a joke, how this time completes the shop goods and publicity, and does the activity have custom-made? 接到消息,全国线下各大经销商和幻晶手机旗舰店差点急疯了。开什么玩笑,这点时间怎么去完成铺货、宣传,以及活动定制？ Even to the present, their Second-gen Illusory Crystal Chief Pilot what appearance is not clear. 甚至到现在,他们连第二代幻晶手机长什么模样都不清楚。 But the time is this time, looks like six days of time to be enough in Monster Industrial. 可是时间就是这个时间,在巨兽工业看来六天时间已经足够。 Unavoidablily, across the country dealer and Flagship Store can only clenches teeth, while rushes a job the Second-gen Illusory Crystal cell phone publicity plan. 不得已,全国各地经销商和旗舰店只能一边咬牙,一边赶工第二代幻晶手机宣传方案。 In Monster Industrial Building one layer, by the opposite business street position is Monster Industrial Official Flagship Store, is in national Flagship Store the largest products are most, technology content highest Flagship Store. The time press, the major dealers projected on here the idea simply, what publicity activity prepares Official Flagship Store release, they with following the example. 在巨兽工业大厦一层,靠对面商业街位置是巨兽工业的官方旗舰店,是全国旗舰店中规模最大产品最多,科技含量最高的旗舰店。时间紧迫,各大经销商干脆把主意打到了这里,准备官方旗舰店推出什么样的宣传活动,他们就跟着有样学样。 Monster Industrial does not like conducting promotion sale in any case, the dealer price Standard nation that they give is also unified. Regional dealers engage in the activity, is defers to oneself here market quotation. 反正巨兽工业也不喜欢搞优惠促销活动,他们给出的经销商价格标准也全国统一。各地经销商做活动,都是按照自己这边市场行情来。 Has the subscribing quantity 100, below 1000 6% returning. 起订量一百,一千部以下6%的返点。 Over 1000, below 5000, 7% returning. 一千部以上,五千部以下,7%的返点。 5000 to 10,000, 10,000 arrive at 20,000 is a threshold, finally stops also halts in 50,000. However Monster Industrial study iPhone, after the new product does not go on the market, the old model has also supported by hard and stubborn effort is doing the initial cost. 五千到一万,一万到两万又是一个门槛,最终止也就止步在五万。不过巨兽工业不学苹果手机,新产品上市后,老款机型还一直硬撑着搞原价。 First-gen Illusory Crystal cell phone Official cell phone reduces prices 1000, however after the price cut, sales volume on First-gen Illusory Crystal cell phone Jingdong Flagship Store in Official Website and Taobao, instead cliff falls. 第一代幻晶手机官方手机降价一千,然而降价之后,第一代幻晶手机在官网和淘宝京东旗舰店上的销量,反而断崖式地下跌。 This indicated...... 这说明…… The consumers, are intense to the Second-gen Illusory Crystal cell phone anticipation value. They did not mind that waits again for a week, when new cell phone goes on the market, weighs again purchases one generation is two generations. 消费者们,对第二代幻晶手机的期待值非常强烈。他们不介意再等一星期,等到新手机上市,再衡量到底购买一代还是二代。 Next day. 翌日。 The huge electronic billboard on Monster Industrial Official Flagship Store, had New Territories change. 巨兽工业官方旗舰店上的巨幅电子广告牌,有了新地变化。 This size endures compared with the electronic billboard of great curtain theater, altogether by eight Dream Monitor seamless tileds. Has such an electronic billboard in the Zhongyun most core business district, trades other Company, the advertising expenditure that light/only one year contracts can gain small tens of millions. 这幅尺寸堪比巨幕影院的电子广告牌,一共由八块梦幻显示器无缝拼接而成。在中云最核心商业区拥有这样一幅电子广告牌,换其它公司,光一年承包出去的广告费就能赚上小几千万。 But Monster Industrial only broadcasts the product unshakeably, with Zhongyun City weather forecast. 可巨兽工业这边雷打不动地只播自己产品,和中云市天气预报。 Now in the product advertisement publishes a five seconds of simple advertisement. 现在产品广告中多出了一条只有五秒的精简广告。 An outline, cannot see other any details cell phone, side also Monster Industrial loves with specially mechanical style writing advertisement language. 一部只有轮廓,看不见其余任何细节的手机,旁边还有一段巨兽工业特别爱用的机械风格文字广告语。 — — Second-gen Illusory Crystal, gives you eye of the science and technology. ——第二代幻晶,赋予您一颗科技之眼。 Then next day across the country dealers follow the example, played the same large billboard. Suddenly in the network Illusory Crystal cell phone to the Internet users who is interested, complained that angrily Monster Industrial plays the mystery, plays writing game, plays...... 然后第二天全国各地经销商都有样学样,都打出了同样的大幅广告牌。一时间网络上对幻晶手机感兴趣的网民们,纷纷怒气冲冲地抱怨巨兽工业玩神秘感,玩文字游戏,玩…… Plays with the consumer. 玩弄消费者。 This advertisement language, he meow what meaning? 这句广告语,到底他喵的什么意思？ „Big Bro do you to the cell phone full face, such a pitch-dark outline drawing, how you make us guess?” “大哥你好歹给个手机正面照片啊,就这样一张黑漆漆的轮廓图,你让我们怎么猜？” „Everyone do not fluster, my wife's younger brother goes to work in Monster Industrial Company. He told me, the meaning of these words, was actually Black Tech that Second-gen Illusory Crystal cell phone will use anyone unable to guess correctly, bright blindly our eyes.” “大家别慌,我小舅就在巨兽工业公司上班。他告诉我,这句话的意思,其实是第二代幻晶手机会采用谁也猜不到的黑科技,亮瞎我们的眼睛。” „Was convinced, this time Illusory Crystal cell phone has not held the release conference formally, announced the date. Online news about Second-gen Illusory Crystal cell phone technology, is these slightly arranges the blind guess unexpectedly.” “服气了,这次幻晶手机连发布会都没正儿八经开,就宣布了上市时间。网上关于第二代幻晶手机技术的消息,竟然全是那些小编瞎猜测的。” „Price, the price did not announce. According to the first price, studies Apple flagship, jumps to 8388 Yuan directly?” “价格呢,连价格也不公布一下。是按照第一部价格来,还是学苹果旗舰型,直接跳到8388元？” „In my dizzy building, Apple flagship does take 8388 Yuan?” “我晕楼上的,苹果旗舰型要8388元？” „Trembles, asking Monster Industrial, 10 million not to rise in prices Second-gen Illusory Crystal cell phone.” “瑟瑟发抖中,求巨兽工业,千万别把第二代幻晶手机提价。” „Price is to me unimportant, I only want to know that what meaning this message is? I do not think five days later, buys one with First-gen Illusory Crystal similar cell phone, after all this money is I must come from the girlfriend hand laboriously.” “价格对我来说不重要,我只想知道这句广告词是什么意思？我不想五天后,买来一部和第一代幻晶差不多的手机,毕竟这钱是我辛辛苦苦从女朋友手里要来的。” The Internet users are guessing, these major technical media are also guessing, the cell phone supplier, and cell phone manufacturer is also guessing, they want to know the Second-gen Illusory Crystal cell phone secret compared with the Internet users. 网民们在猜,那些各大科技媒体也在猜,手机供应商、和手机制造商也在猜,他们比网民们更想得知第二代幻晶手机的秘密。 ...... …… In remote USA, in the Cupertino Apple headquarters. 在遥远的美国,在库比蒂诺苹果公司总部。 Apple in China Director-General Madison, Head Tim, with several top grade Engineer that participated in the Apple flagship model research and development, sits in an airtight small-scale conference room. The conference had opened for a half hour, however does not have the meaning that must finish slightly, instead on their faces is hanging, with their status quite incompatible anxious look. 苹果驻华夏总裁麦迪逊,掌门人蒂姆,和几位参与了苹果旗舰机型研发的顶级工程师,坐在一间密不透风的小型会议室内。会议已经开了半小时,然而却没有丝毫要结束的意思,反而他们脸上挂着,与他们身份相当不符的愁容。 When the this time topics is Illusory Crystal cell phone, Monster Industrial suddenly announced six days later issued new generation Illusory Crystal cell phone, they like the turkey that was captured the feather suddenly, helpless. 这次会议主题是幻晶手机,巨兽工业突然宣布六天后发布新一代幻晶手机时,他们就像突然被拔掉羽毛的火鸡般,不知所措。 Information that because according to them has, Monster Industrial at least also has six months, possibly release new model. 因为根据他们掌握的信息来看,巨兽工业至少还有半年时间,才可能推出新机型。 Has the time, Apple can depend upon the current 8 series in the half year with the flagship version, previously one step, pulled out money from the pocket of consumer. When Monster Industrial new generation cell phone goes on the market, the high-end cell phone market share can leave their, will reduce 40% compared with the present. 有这半年时间,苹果就能依靠目前的八系列和旗舰版,先前一步,从消费者的口袋里掏出银子。等到巨兽工业新一代手机上市,高端手机市场份额能留给他们的,会比现在减小40%。 „This is I the mistake in China work, previously I appraised Second-gen Illusory Crystal cell phone to go on the market six months later, according to the sales volume of Monster Industrial old model model, in the cell phone spare part supply order judged.” In China Director-General Madison clamps second tall Xi to dominate No. 6 cigar, sighed the sound said: „Not only cannot judge that their real intention, applies the new science and technology on Second-gen them now is unable to know.” “这是我在华夏工作方面的失误,先前我评估半年以后第二代幻晶手机才能上市,是根据巨兽工业老款机型的销量,还有手机零部件供应订单上判断。”华夏总裁麦迪逊手里夹着第二根高希霸六号雪茄,叹声道:“不仅没能判断出他们真实意图,现在连他们应用在第二代上的新科技也无法得知。” „This is also my mistake.” Head Tim attracted the inspiration, in conference room air, in front of good air change system, still after placing oneself rain the prairie is fresh, however his innermost feelings actually cover the one layer dark clouds. “这也是我的失误。”掌门人蒂姆吸了吸气,会议室内空气,在良好的换气系统面前,依然如同置身雨后草原般清新,但是他的内心却蒙上一层阴云。 „Any cell phone science and technology Company, in the previous generation cell phone market potential pressed out completely does, meets the release new generation.” “任何一家手机科技公司,只有在上一代手机的市场潜力全部被榨干时,才会推出新的一代。” „This is the eternally unchanging benefit, no one thinks, Monster Industrial will break this benefit rule unexpectedly.” “这是永恒不变的利益,谁也不会想到,巨兽工业竟然会打破这一利益规则。” „, The Illusory Crystal cell phone sales volume is second in China this month, only compared with our new product low 3% shares. Before our new product comes out, one after another is it.” “要知道,这个月幻晶手机销量在华夏排行第二,只比我们的新产品低百分之三份额。在我们新产品出来之前,第一一直是它。” „BOSS, I feel the Second-gen Illusory Crystal cell phone brand-new science and technology, possibly on webcam.” Whole time spoke in silent Electronics Engineer suddenly. “BOSS,我觉得第二代幻晶手机的全新科技,可能在摄像头上。”一名大部分时间在沉默的电子工程师突然发言。 Head Tim un, „said your view.” 掌门人蒂姆嗯了一声,“说说你的看法。” „I have been reading the material that Mr. Madison hands over.” This Engineer is lifting one page said: „We know, the entire world webcam technology achieves best Company is Sony. First-gen Illusory Crystal cell phone webcam, is Sony Company is supplying goods completely.” “我一直在看麦迪逊先生递过来的资料。”这位工程师举着其中一页道:“我们都知道,全世界摄像头技术做到最好的公司是索尼。第一代幻晶手机摄像头,也全部是索尼公司在供货。” „But, in the material actually demonstrated that in the month before, by between first three months. Monster Industrial and Sony Company webcam goods supply order, has been reducing.” “可是,资料上却显示,在前一个月,到前三个月之间。巨兽工业与索尼公司的摄像头供货订单,一直在减小。” „When it from most peak each month 5 million sets of webcam, fell until now one hundred 20 ten thousand sets, happen to the digit with another Illusory Crystal cell phone sales volume material tallied.” “它从最巅峰时每月五百万套摄像头,下跌到如今一百二十万套,正好跟另一份幻晶手机销量资料上的数字吻合。” „This explained......” “这岂不是说明……” „Explained Monster Industrial, Second-gen cell phone used Sony webcam radically.” Head Tim surprised say/way. “说明巨兽工业,第二代手机根本就采用索尼摄像头。”掌门人蒂姆惊讶道。 This logic is easy to understand, new cell phone before the listing, definitely the large-scale production will prepare goods. 这个逻辑非常容易理解,新手机在上市之前,必然会大规模生产备货。 According to the unequalled performance of First-gen Illusory Crystal cell phone, Second-gen before the listing, must prepare 5 million preparing goods quantities at least. 5 million numbers, mean that Monster Industrial from component supplier, ahead of time supplements at least 8 million sets of components stocks. 按照第一代幻晶手机的无与伦比表现,第二代在上市之前,起码要准备五百万台的备货数量。五百万数字,意味着巨兽工业会从零配件供应商那边,提前追加至少八百万套的零件库存。 cell phone is impossible not to have webcam, Monster Industrial highly is simultaneously consistent with Apple in the parts procurement Standard aspect. 一部手机不可能没有摄像头,同时巨兽工业在零配件采购标准方面与苹果公司高度一致。 Is the market is best. 都是市场最好。 From webcam , arrives at the bluetooth module to the unlimited signal module again, memory module děng děng|etc|wait. 从摄像头,到无限信号模块、再到蓝牙模块,内存模块等等。 Before they use Sony 13 million pixel cell phone webcam, the present range Second-gen Illusory Crystal cell phone listing only have four days, between didn't they and Sony Company, actually have the large-scale goods supply order? 之前他们采用索尼一千三百万像素手机摄像头,现在距离第二代幻晶手机上市只有四天,他们与索尼公司之间,竟然没有大规模供货订单？ Perhaps this is also they, will judge in the Monster Industrial short-term not to issue the new cell phone reason. 恐怕这也是他们,判断巨兽工业短期内不会发布新手机的原因。 Thinks of here, Head Tim hints everyone to be peaceful. 想到这里,掌门人蒂姆示意大家安静。 After five minutes, fires off Head Tim solemn of telephone to nod. 五分钟后,打完电话的掌门人蒂姆严肃点头。 „I had confirmed with Sony that side, Monster Industrial gradually is not only reducing the webcam order, even later goods supply agreement due when two months, will also terminate the agreement, henceforth no longer purchases Sony Company cell phone webcam.” “我已经和索尼那边确认,巨兽工业不仅在逐步减少摄像头订单,甚至在两个月后供货协议到期时,还会终止协议,从此不再采购索尼公司手机摄像头。” Afterward Head Tim broke Madison the expression that wants to speak , to continue saying: „Samsung, OmniVision and TSMC, have not signed the webcam goods supply agreement with Monster Industrial.” 随后掌门人蒂姆打断了麦迪逊想要发言的表情,继续道:“三星、豪威、台积,都没有和巨兽工业签订摄像头供货协议。” „I think, Monster Industrial was mastered the technology of webcam production.” “我想,巨兽工业是自己掌握了摄像头生产的技术。”