The present is the age of the Internet, the information is exchanges, the news that the three stars cell phone explodes, has around the world created the fluctuation. 现在是互联网时代,信息都是互通的,三星手机爆炸的消息,已经在世界范围内造成波动。 Because although the time is too short, the effect on the cell phone sales volume has not counted temporarily, but the stock market is most sensitive, its response is also most direct-viewing. 虽然因为时间太短,对手机销量的影响暂时没统计出来,不过股市是最敏感的,它的反应也最直观。 Must know that three stars this colossus, even drop 1, that is billions US dollars evaporation, as for the supplier three stars SDI this company of battery, reached the limit down in South Korea Stock Market directly. 要知道三星这种庞然大物,就算下降个一,那都是几十亿美元的蒸发,至于手机电池的供应商三星SDI这个公司,直接在韩国股市跌停了。 What is most terrifying, „cell phone explodes” not to stop, its one skewer of firecrackers, explode one case probably here, explodes one case there, Chen Hansheng also provokes anger frequently in public, various mystifying taunts. 最恐怖的是,“手机爆炸”并没有停下来,它就好像一串鞭炮,在这里炸一例,在那里炸一例,陈汉升还经常在公开场合拱火,各种阴阳怪气的嘲讽。 „The three stars cell phone is not cannot buy, but I suggested to buy an accident insurance, otherwise really what issue, but also wanted to spend to be hospitalized ;” “三星手机不是不能买,但是我建议买一份意外险,不然真的出点什么问题,还要自己花钱去住院;” „Naturally, the quality of three stars cell phone, although is ordinary, but has saying that their electrical factory is user-friendly, some just the friend who put from the firmness, these people found the work in the three stars assembly line, it seems like wants to enter Samsung Electrical Factory , without a case history really is not good ;” “当然了,三星手机的质量虽然一般,但是不得不说,他们电子厂还是很人性化的,有些刚从牢里放出来的朋友,这些人都在三星流水线找到了工作,看来想进三星电子厂,没点案底还真不行啊;” „Several days, I looked almost, is not the benefit is related, your Internet users, do not press on step by step, did three stars close you to satisfy? In brief I am very satisfied, therefore asked everyone to intensify the effort.” “好几天了,我看差不多就可以啦,又不是利益相关,你们这些网民,不要步步紧逼了可以吗,难道三星关门你们就满意了吗？总之我很满意,所以请大家加大力度。” …… ・・・・・・ Besides this attack outwardly, the agitation sailors add fuel to the flames in secret, to solve this problem, three stars „minister” the high level of rank has arrived at Jianye, even serves the director specially. 除了这种明面的打击,还有私底下鼓动水军推波助澜,为了解决这个问题,三星“部长”级别的高层已经来到建邺,甚至还有一个专务理事。 No one has thought, a cell phone explodes makes the world 500 like this passive. 谁都没想到,一场手机爆炸就让世界500强这样的被动。 Meets again, vice minister Kim Jaeg-won does not have the qualifications to sit down, he as the host, reported the husk and Chen Hansheng to many bosses. 再开会的时候,次长金在权已经没有资格坐下了,他作为主持人,向众多上司介绍果壳和陈汉升。 „Li Zhuan serves.” “李专务。” Kim Jaeg-won points on PPT Chen Hansheng's picture saying: „This is chairman Chen Hansheng of husk electron, this person is very bad, handled unforgivable matter to three stars” 金在权指着PPT上面陈汉升的照片说道:“这就是果壳电子的董事长陈汉升,这个人很坏,对三星做了很多不可饶恕的事情・・・・・・” Then, Kim Jaeg-won first criticized Chen Hansheng, but also summarized so-called „eight crimes”: 接下来,金在权先把陈汉升批判了一遍,还总结了所谓的“八宗罪”: First, uses „anchor effect” to rub the reputation of three stars ; 第一,利用“锚定效应”蹭三星的名声; Second, deceives to work for a month three stars engineer, in vain help husk research and development second generation cell phone ; 第二,把三星工程师骗过来工作一个月,白白帮助果壳研发第二代手机; Third, complying with three stars disagreement/not with India to do business, result one month later, finalized a hundred million big list ; 第三,答应三星不和印度做生意,结果一个月以后,还是成交了一个亿的大单; Fourth, does not pay indemnity for the damage of three stars, depending oneself is the local business, does not care to be taken to court ; 第四,不赔偿三星的损失,仗着自己是本地企业,根本不在意被告上法庭; Fifth, after the three stars cell phone has the explosion, after an effort, matter had returned to normal, finally was pricked by Chen Hansheng intentionally ; 第五,三星手机发生爆炸后,经过一番努力,事情原本已经平复下来,结果又被陈汉升故意挑破; Sixth, explodes the case is fuzzy, we investigated in the past, these injured had had a dress rehearsal probably, does not accept the compensation, even if we use the new cell phone to replace, they did not agree, we suspected this is Chen Hansheng is also up to mischief in the back ; 第六,很多爆炸案例都是模模糊糊,我们过去调查,那些伤者好像都被彩排过似的,不接受赔偿,就算我们用新手机去置换,他们也不同意,我们怀疑这也是陈汉升在背后搞鬼; Seventh, some reasons believe, the receipt of online many guidance public opinion came from the husk network section ; 第七,有理由相信,网上很多引导舆论的回帖都来自果壳网络部; Eighth, he does not respect about the Repulic of Korea and three stars employees, often made impertinent remarks, even bullied face to face. 第八,他对大韩民国和三星员工毫不尊重,经常出言不逊,甚至当面欺负。 Park Jung-soo hears last, the complexion is ugly, he is a serious in speech and manner person, but was actually sexually harassed by Chen Hansheng again and again, previous time „5 million”, were rinsed one time by the husk board of directors jointly, is really the shame of lifetime. 朴正洙听到最后一条,脸色非常难看,他本身是个不苟言笑的人,不过却三番两次被陈汉升调戏,上次的“500万”,更是被果壳董事会联手涮了一次,真是毕生的耻辱。 After Kim Jaeg-won said that in conference room completely silent, the article looks at this far more than is „bad”, is the swindling and abducting is simply omnipotent. 金在权说完以后,会议室里鸦雀无声,通篇看下来这何止是“坏”啊,简直是坑蒙拐骗无所不能。 The key does not know that what enmity anything resentment, Chen Hansheng is catching a three stars pit. 关键也不知道什么仇什么怨,陈汉升就逮着三星一家坑。 „Do you have the countermeasure?” “你们有没有反制措施？” 50-year-old Li Zhuanwu asked that in the normal condition arrived at this rank, is completely the old men. 50多岁的李专务问道,正常情况下到这个级别,全部都是老头子。 „At present currently only has one.” “目前・・・・・・目前只有一个。” Reply that Kim Jaeg-won blushes with shame. 金在权汗颜的回答。 Chen Hansheng in Jianye, being that type „you looked that I am not pleasing to the eyes, but also takes I do not have means” the rascal, Park Jung-soo as an expert on China, knows that on this lands, the officer is bigger than the business, therefore he has to look for the authority. 陈汉升在建邺,属于那种“你看我不顺眼,但是又拿我没办法”的无赖,朴正洙作为一个中国通,知道在这片土地上,官大于商,所以他并非没找过政府部门。 But, others polite welcomed the office Section Chief plain, heard the after matter of three stars and husk, expressed that the open market encouraged to compete, the authority cannot fully interfere, polite sent off Section Chief plain. 可是,人家客客气气的把朴科长迎进办公室,听说三星和果壳的事情后,表示自由市场鼓励竞争,政府部门不能随意干涉,又客客气气把朴科长送走了。 Park Jung-soo air/Qi continuously in „Axi”, these officials are also the big slyness. 朴正洙气的一直在“阿西吧”,这些官员也是大大的狡猾。 Before had the small business to touch the interest of three stars, immediately was sealed up with great speed, this was escorts for the foreign-funded enterprise ; 之前有小企业触碰到三星的利益,马上就被火速查封,这是为外资企业保驾护航; The result and husk enterprise have the contradiction, this turned into the open market to encourage to compete, the husk won finally does not know extremely, but was first in an impregnable position. 结果和果壳这种企业发生矛盾,这就变成了自由市场鼓励竞争,果壳最后胜不胜不知道,但是首先就立于不败之地啊。 Therefore finally combs, three stars can pose the threat to the husk, only then „Chen Hansheng foot treads two ships, the sentiment is not single-minded” this personal issue. 所以最后梳理下来,三星能够对果壳造成威胁的,只有“陈汉升脚踏两只船,感情不专一”这种私人问题。 „That announced as soon as possible.” “那就尽快公布出去吧。” Li Zhuan serves saying slowly: „One is to shift the attention, above making the Internet users attention do not place the cell phone to explode ; Second, increases a difficulty to Chen Hansheng ; Finally, you send a report to clarify again , indicating that our cell phone quality absolutely does not have the issue, this certainly is the exterior some people in the consequence that the attempt heats up.” 李专务缓缓的说道:“一是转移注意力,让网民注意力不要放在手机爆炸上面;二是给陈汉升增加一点困扰;最后,你再发一份通稿澄清,表示我们手机质量是绝对没有问题的,这一定是外部有人在尝试加热的后果。” „This” “这・・・・・・” Kim Jaeg-won hesitates slightly, finally bows saying: „Serves specially, our department has the Chinese staff, she said that if thinks that the fast returning to normal dispute, should like treating European and US market such, sets up one to recall the channel, will explode same of cell phone to recall, finally the sincere apology, the public opinion will abate finally slowly.” 金在权稍微犹豫一下,最后还是躬身说道:“专务,我们部门有个中国员工,她说如果想快速平复纠纷,应该像对待欧美市场那样,设立一个召回渠道,将爆炸手机的相同款型全部召回,最后再诚恳的道歉,这样舆论最后会慢慢的消退。” „Does not need!” “没必要！” Li Zhuan serves cold snort/hum one: „About this issue, the board of directors have studied, China and Europe and US are different, that side Europe and US has problems to recall, the brand that but China does not need, they to choose are not many, the rights protection consciousness is not high, does not need to respond.” 李专务冷哼一声:“关于这个问题,董事会已经研究过了,中国和欧美并不一样,欧美那边出了问题可以召回,但是中国就不必了,他们可以选择的品牌不多,维权意识也不高,不用多搭理。” „Yes.” “是。” Kim Jaeg-won listens, does not dare to say anything again, but face/color Ning Hear was very sad. 金在权听完,不敢再说什么,不过颜宁听了很难过。 „Recalling” suggestion is she provides, recently three stars was done by Chen Hansheng such miserably, although she decides to leave job, but has the sentiment to the master at heart, therefore supplies ideas, hoping three stars can go through this difficulty as soon as possible. “召回”建议就是她提供的,最近三星被陈汉升搞得这么惨,她虽然打定主意要离职,不过心里对老东家还是有感情的,所以才出谋划策,希望三星能够尽快度过这次难关。 But Li Zhuan serves these words, conducts the serious double sign to the Chinese market and European and US market , because the home has not presented the powerful homegrown brand. 可是李专务这番话,对中国市场和欧美市场进行严重的双标,就是因为国内没有出现强大的本土品牌。 Without the opponent, therefore not dreaded. 因为没有对手,所以才毫无忌惮。 Words from this point, husk working way, although the hooligan, the non- over-carriage in the standpoint of Chinese, is actually the advantage outweighs the shortcoming. 从这一点看的话,果壳做事方式虽然流氓,不过站在中国人的立场,其实是利大于弊的。 „Hū ~” “呼~” face/color Ning Qinghu one breath, sooner or later one day, when the domestic brand rises truly, these arrogant foreign capital low heads, will reconsider oneself actions earnestly. 颜宁轻呼一口气,迟早有一天,当国产品牌真正崛起的时候,这些高傲的外资会低下头颅,认真反思自己的所作所为。 In mid March, „cell phone explodes” the upsurge has not returned to normal, three stars still in the mire struggled, public relation branch section chief Park Jung-soo at a press conference, exposed husk electron chairman Chen Hansheng suddenly, the sentiment was not single-minded, foot treads two ships. 三月中旬,“手机爆炸”的热潮还没平复,三星自己仍然在泥潭里挣扎的时候,公共关系科科长朴正洙在一次记者会上,突然曝出果壳电子董事长陈汉升,感情不专一,脚踏两只船。 Singer woof Fengzai at the end of December, 2005 once had/left «Life one special edition Has been in full bloom» that the quality is very high, the prize are innumerable, should be popular across the country. 歌手汪峰在2005年12月底曾经出过一张专辑《怒放的生命》,质量很高,获奖无数,本该红遍大江南北。 But from the beginning of 2006 starting from, the transnational marital lawsuit and three stars cell phone explosion was one after another, when thinks that can stop a meeting, can snatch the headline. 可是从2006年年初开始,跨国婚姻官司、三星手机爆炸是一件接着一件,就当以为能够消停一会,可以把头条抢回来的时候。 My goodness, „husk Chen” went off track. 好家伙,“果壳陈”又出轨了。 …… ・・・・・・ ( Before 12 : 00 pm , a chapter.) (今晚12点前还一章。)