Another side, the members of popular feelings work team are also analyzing the scarf that writing is understanding intensely, and real-time adjustment strategy. 另一边,舆情工作组的成员们也在紧张地分析着文晓的围脖,并实时调整着策略。 writing understands the smartness of scarf is, he himself has not delivered any bootstraping speech to the public opinion on own initiative, but is synchronizing the scientific research progress and achievement in the scarf merely unceasingly, therefore the official is impossible to take any management measure to his account number directly. 文晓围脖的高明之处在于,他自己并没有主动对舆论发表任何引导性的发言,而仅仅是在围脖不断同步着科研进展和成果,所以官方也不可能直接对他的账号采取任何管理措施。 However, his all scarves are also disclosing a tendentiousness indistinctly, even if not use the sailors proactively to guide, in situation that the sensitometry achieves, will screen one in large numbers to gather with his viewpoint similar person around him, forms the inherent influence. 但是,他所有的围脖又都隐约透露着一种倾向性,哪怕不使用水军主动引导,在曝光度达到的情况下,也会筛选出一大批跟他观点相似的人聚集在他周围,形成固有的影响力。 This is the echochamber effect( echo room effect), the meaning will be the person will generally choose with own viewpoint similar content conducts the absorption and acceptance, but each absorption will further strengthen their inherent impressions, will cause is the wrong viewpoint becomes impregnable. 这就是echochamber效应(回声室效应),意思是人普遍会选择跟自己观点相似的内容去进行吸收和接受,而每一次吸收都会进一步加强他们的固有印象,导致本来是错误的观点变得牢不可破。 Maps in the network, the echo room effect becomes more toxic, because hold in can only algorithm in addition, you do not even need to conduct initiative screening to the content ---- By chance recommends and guesses the function that you like helped you complete automatically this step. 映射到网络上,回声室效应变得更具有杀伤力,因为在只能算法加持下,你甚至不需要对内容进行主动筛选----偏好推荐、猜你喜欢的功能自动帮你做完了这一步。 This is also the root that the domestic food circle culture and small numerous communities even more are in vogue. 这也是国内饭圈文化、小众群体愈发盛行的根源。 But this time, the navigator project plans to utilize this point regarding the making god who writing understood, their goals were first to gather a large similar crowd using the echo room effect, then waited for the echo of this room to be the enough big time, then at one fell swoop breaks the wall of room, proliferated this echo to the entire Internet on. 而这一次,领航者项目对于文晓的造神计划就运用了这一点,他们的目的在于利用回声室效应先聚集起一大批同类人群,然后等这个房间的回声达到足够大的时候,再一举打破房间的墙壁,把这种回声扩散到整个互联网上。 This is the method of habitually using, the previous vegetarian diet and environmental protection, move insurance are the current so-called countryside female fists, they hit is this set of cocktail of moves. 这是惯用的手段,无论是此前的素食、环保、动保还是当下的所谓田园女拳,他们打的都是这一套组合拳。 However, can fight with the fists present this reaching the pinnacle degree such combination, has to make the domestic popular feelings worker admire their skills. 但是,能把这样的组合拳打到现在这种登峰造极的程度,也不得不让国内的舆情工作者佩服他们的功力。 Now, the difficult problem and pressure gave on the popular feelings staff of decorated sedan chair project, they must make the decision, must break the process that the echo formed ahead of time, was a manufacture bigger echo, covered them. 现在,难题和压力给到了花轿项目的舆情工作人员身上,他们必须要做出决定,到底是要提前打断回声形成的过程,还是制造更大的回声,将他们掩盖掉。 These two plans have its natural insufficiency, but they as if do not have a better choice. 这两种方案都具有其天然的不足,但他们似乎没有更好的选择。 „Must do to decide, needs under the relation leaf Gong? He is very rich at public opinion experience, do we also allow him to participate in the decision?” “得做决定了,需要联系下叶工吗？他在舆论这块的经验很丰富,咱们也让他参与决策？” „Contacts with leaf Gong, he is the project commander-in-chief, regardless of he does have a better suggestion, our plans must implement should him to decide.” “联系叶工吧,他是项目总指挥,无论他有没有更好的建议,我们的方案要实行都应该要他拍板的。” The workers nod, the telephone communication leaf boat , leaf boat came to the popular feelings office within a half hour. 工作员点了点头,电话联系了叶舟,半个小时之后,叶舟来到了舆情办公室。 „What situation is the present?” “现在是什么情况？” leaf boat opens the mouth to ask. 叶舟开口问道。 After popular feelings work team brief, leaf boat frowns slightly. 舆情工作组简单介绍情况之后,叶舟微微皱起了眉头。 According to their present strategies, the scarf that if needs to understand to writing and under commented interacts to restrict, in a short time truly can achieve interrupted „echo” the effect, but after detecting official involvement, this young group of people will certainly have a stronger rebound. 按照他们现在的策略,如果需要对文晓的围脖和下方评论互动做出限制的话,在短时间内确实可以达到打断“回声”的效果,可是在察觉到官方介入之后,这一小群人一定会发生更强烈的反弹。 The mouth of so-called against people are more guards against Sichuan, light/only by stopping up cannot stop up, not to mention in these people are hiding experienced 500,000, if when the time comes used something as a pretext by them, the consequence will be more serious. 所谓防民之口甚于防川,光靠堵是堵不住的,更不用说这些人中隐藏着经验丰富的五十万,到时候如果被他们借题发挥,后果会更加严重。 But a manufacture bigger echo, they had been doing to a certain extent, is Liu Ranran, the effect of but doing this is only restricted in writing to understand that „room” beside, has entered the room, or is going to enter the person in room, cannot hear Liu Ranran here voice. 而制造更大的回声,从一定程度上来说他们已经在做了,就是刘冉冉,但这样做的效果仅限于文晓那個“房间”之外,已经进入房间、或者将要进入房间的人,是听不到刘冉冉这边的声音的。 Both plans are not good. 两个方案都不行。 The thinking a moment later, leaf boat said: 思索片刻之后,叶舟说道: „Your plans are not good, is very safe, but is not suitable immediately the network environment. After this time, I hope that you can absorb some fresh blood, supplements some new strategy packages, because I felt, your present countermeasures, have fallen behind our enemy at least over three years.” “你们的方案都不行,很稳妥,但是已经不适合当下网络环境了。在这次之后,我希望你们能吸收些新鲜血液,补充一些新的策略包,因为我感觉,你们现在的应对策略,已经落后我们的敌人至少三年以上了。” „Public opinion is a fast changing battlefield, falling behind for a year is very fearful, not to mention three years. In the public opinion combat, cannot certainly be overcautious and indecisive, must learn to break free from the convention.” “舆论是一个瞬息万变的战场,落后一年就已经很可怕了,更不用说三年。在舆论作战中,一定不能瞻前顾后,要学会打破常规。” „If necessary, you can refer to altogether the azure operation team, the understanding about the Internet environment want to be deeper than you.” “如果有必要的话,伱们可以参考参考共青的运营团队,他们对互联网环境的认识比你们要深一些。” Hears Ye Zhou's words somewhat ashamed, several people of popular feelings work team. 听到叶舟的话,舆情工作组的几人有些惭愧。 He said truly is the fact, oneself this group of people already gradually no longer young, starts to drop to the sensitive degree of Internet, these two years public opinion work mainly depends is the large-scale propaganda, however in the fine strategy, the achievement is very in fact limited. 他说的确实是事实,自己这批人已经逐渐不再年轻,对互联网的敏感程度也开始下降,这两年的舆论工作主要靠的就是大规模宣传,但是在精细化策略上,实际上成果很有限。 Perhaps, is really the time breaks free from the convention, absorbed some fresh blood. 也许,真的是时候打破常规,吸收一些新鲜血液了。 Sees several people of expressions, leaf boat realized that they had truly perceived oneself words, therefore continues saying: 看到几人的表情,叶舟意识到他们确实已经把自己的话听进去了,于是继续说道: „This time echo room issue, actually we the interruption echo and a manufacture bigger echo that you said that a move of more effective method, was the strategy of removing firewood from under the pot.” “这次的回声室问题,其实我们除了你们所说的打断回声、制造更大的回声之外,还有一招更有效的方法,也是釜底抽薪的策略。” „Whatever after we do not need waited for them to save the sufficient echo energy, they break the room wall, we can at the present, destroy the wall of room!” “我们没有必要等他们积蓄了足够的回声能量之后再任由他们去打破房间墙壁,我们可以在现在,就把房间的墙壁打碎！” „At the present, exposes their echoes under the entire Internet, lets authenticity that everyone inspects these echoes.” “在现在,就把他们的回声暴露在整个互联网之下,让所有人去检视这些回声的真实性。” Stopped the moment, leaf boat is pointing at scarf and commentary on the large screen continues saying: 停顿了片刻,叶舟指着大屏幕上的围脖和评论继续说道: „You look, these scarves, the scarf about navigator project achievement, actually the authenticity cannot withstand to deliberate particularly, nickel base high temperature tcb, what gadget this is, ten years ago on the appeared achievement, takes to mount on a dead horse now?” “你看,这几条围脖,尤其是关于领航者项目成果的围脖,其实真实性是经不起推敲的,镍基高温tcb,这是个什么玩意儿,十年前就已经出现的成果,现在还拿出来炒冷饭？” „This, the fan blade punch model, this thing has basically developed the limit, so long as the turbofan blade shape big change, they have not done is also minimally invasive new.” “还有这个,扇叶打孔模型,这东西基本上已经发展到极限了,只要涡扇叶片形状没有大的改变,他们做的也不过是微创新而已。” „But is these two scarves, attracted massive understanding the true situation praise of Internet users.” “但就是这两条围脖,也吸引了大量不明真相的网民的追捧。” „Considers, if we expose it, making it present in the wide scope, in more specialized carefully examining, how finally can be?” “试想一下,如果我们把它曝光,让它呈现在更大范围、更专业化的审视之中,结果会是怎么样？” „Scarf, in addition, the following commentary not to mention, the region was so black, prejudice, hates the country...... to want a range expansion, these people will be occupied overwhelming majority three view normal netizens to clash rottenly.” “围脖本身尚且如此,下面的评论更不用说了,地域黑、偏见、恨国......只要范围一扩大,这些人会被占绝大部分的三观正常的网友冲烂的。” „Therefore, the strategy is very clear, we must break the wall ahead of time , to promote the heat degree of this account numbers and these scarves with the way of surpassing them planning on a large scale, holds to kill them directly!” “所以,策略很清晰,我们要提前打破墙壁,用超出他们计划的方式大举提升这个账号和这些围脖的热度,直接捧杀他们！” Hears Ye Zhou's strategy, everyone of popular feelings work team is suddenly enlighted. 听到叶舟的策略,舆情工作组的所有人都恍然大悟。 This truly is the strategy of removing firewood from under the pot . Moreover, the completed difficulty also compared the first two strategies to be lower. 这确实是釜底抽薪的策略,而且,完成的难度也相比前两个策略低了很多。 But the issue is, why we believe that on the scarf three view normal netizens will account for majority, why to think that these people won't be affected by the echo? 但问题是,我们凭什么认为,围脖上三观正常的网友会占大多数,凭什么认为这些人不会被回声所影响？ A worker proposed to leaf boat this issue, leaf boat shows a faint smile, replied: 一名工作员向叶舟提出了这个问题,叶舟微微一笑,回答道: „On scarf some truly many bar essences, there are not sane eating melon people, they had the rhythm easily, is easy to bore tip of cows horn, but this did not mean, they are really the fool or the unprincipled person.” “围脖上确实有很多杠精,也有很多不理智的吃瓜群众,他们容易被带节奏,容易钻牛角尖,但这并不是说,他们就真的是傻子或者坏人。” „So long as gives them an opportunity, they will prove to you oneself ---- In the specialty, is on the loyalty.” “只要给他们一个机会,他们会向你证明自己的----无论是在专业上,还是在忠诚上。” „My confidence not from what data analysis, passing experience and so on evidence, but bases on a viewpoint.” “我的这种信心不是来自于什么数据分析啊、过往经验啊之类的证据,而是基于一个观点。” „We should believe our people, are founding a nation after all for dozens years historical, they have not truly disappointed us.” “我们应该相信我们的人民,毕竟在立国数十年的历史上,他们确实没有让我们失望过。” The workers nod sigh with emotion, after thinking moment, opens the mouth to ask: 工作员感慨地点了点头,思索片刻后,开口问道: „Then the concrete execution, leaf Gong, you do have the suggestion? What way do we through expand its influence?” “那么具体的执行上,叶工,你有建议吗？我们通过什么途径去扩大它的影响？” On Ye Zhou's face shows a sinister happy expression, he says: 叶舟的脸上露出一丝阴险的笑意,他开口说道: „Person who creates this propaganda, not only cannot represent the official stance, and must have certain influence in the entire net, but also after must prepare for the propaganda, by biding one's time for punishment......” “做这个宣传的人,既不能代表官方立场,又要在全网具有一定影响力,还要做好宣传之后被秋后算账的准备......” „I think it over, perhaps has not compared an old startled report more suitable choice......” “我思来想去,恐怕没有比旧惊报更合适的选择了......”