Xiao ZhengcarefulestimatedLu Qi'erto sellMagic Shademethod, infestivaleyes, femalehostextremelyenvied the Lu Qi'erskinnature and makings, thenasked the relatedcosmeticsissue. regarding this, Lu Qi'erveryingeniouswas using the brandto sayrecently, andunder the captionsgrouplittleelder brothersplendidarrangement, typed the gigantictwocharacters: Magic Shade.萧正仔细揣摩了陆琪儿推销魅影的手段,在节目中,一名女性主持人极为羡慕陆琪儿的肤质和气质,便主动提出了有关化妆品的问題。对此,陆琪儿十分巧妙的把最近正在使用的品牌说了出來,并在字幕组小哥的精彩编排下,打出了硕大的两个字:魅影。
The humanworshipidol, looks like the Lu Qi'erthis kind oftidal currentpeakinternationallevelsong after particularly, ismale and female, old and younghoundsto imitate the object. Shortonemorning, under the Shen Hanmarketing means that the majorgatewaynetsandWeibopresented‚Lu Qi'erMagic Shade’thiskeyword, the searchalsorose suddenlycrazily. alsowondered the Lu Qi'erinfluenceso bigtime, Xiao Zhengknewthisis the Lu Qi'ervarietyfirstshow, let alonedomestic, someincludingoverseasmanyfansurfersobserve and emulate. Theinfluenceassumes the explosiondissemination. Butregarding this, the programgroupalsogives the Lu Qi'erfacevery much, not onlycoordinatedherto promoteMagic Shade, but alsobigfeature article. Thisingeneralstarbody, butcannot obtain the highscaletreatmentabsolutely.
人类崇拜偶像,尤其是像陆琪儿这种潮流巅峰的国际级歌后,更是男女老少争相追捧模仿的对象。短短一个上午,在沈涵的营销手段之下,各大门户网和微博都出现了‘陆琪儿魅影’这个关键词,搜索量也疯狂暴涨。原本还有些纳闷陆琪儿影响力这么大的时候,萧正得知了这是陆琪儿的综艺首秀,别说国内,就连国外都有不少粉丝上网观摩。其影响力呈爆炸式散播。而对此,节目组也很给陆琪儿面子,不仅配合她推广了魅影,还个了大特写。这在一般的明星身上,可是万万得不到的高规模待遇。
The shortthreedays of time, discussionsound of Magic Shadeon the Internetfermentscontinually, includingmanywell-knownartistsare also propagandized the cosmeticsto be interestedcarefullybyLu Qi'ertothis.
短短三天时间,魅影在互联网上的讨论声持续发酵,就连许多知名艺人也对这一款由陆琪儿精心宣传的化妆品充满兴趣。In the meantime, Shen Hanleverages, justcompleted the promotional filmthrough the majortelevision stations, the gatewaynetlets out. Butbeforehad not followed upadvertisementissueXiao Zhengafterreadingthislasted one minute high qualityadvertisement, couldn't help butpounds the table, stamps one's footsaid: „, Yourthisismustmake the serial TV opera the advertisement. IwantamLu Qi'ermost brilliant, howyoulay outhersuchordinary.”
就在此时,沈涵乘势而上,把刚刚完成的宣传片通过各大电视台,门户网放了出去。而之前一直沒有跟进广告问題的萧正在看完这长达一分钟的高品质广告之后,不由拍案而起,跳脚道:“靠,你们这是要把广告拍成连续剧吗。我要的是陆琪儿最光彩照人的一面,你们怎么拍出她这么平凡的一面。”„Picture qualityis not good. The personal statusis not good. Has not laid out the Lu Qi'ercharm.”Tang Minglitcigarette, facecalmasked.
“画质不好。品位不行。还是沒拍出陆琪儿的魅力。”唐明点了一根烟,一脸从容的问道。„Good. It is splendid.”Xiao Zhengworriedsay/way. „ButLu Qi'erisinternationalSuperstar. Yoursuchracket, shehasanythingto distinguishwith the average person. Thiscannotdisplays the pinnacleherinfluence and starrallying point.”
“都好。都很精彩。”萧正苦恼道。“但陆琪儿是国际大明星啊。你们这么拍,她跟普通人有什么区别。这也不能把她的影响力和明星号召力都发挥到极致啊。”Tang Mingslightlysmiles, carries the plate saying: „Originaladvertisementlasted five minutes, becausegets onlinetimealsooneweekfromMagic Shade, thereforewethink the compromisemethod, sliversthreeparts the advertisement. Takesordinary, strives for successandbecomes famousfor the main line, is centered onMagic Shademakes the seamless connectivity. Youlooked,todayputs the advertisement, weonlyrevealed the Magic Shadetrue colorsend of the advertisement. Thisiswemustachieve the effect, making the audiencecurious. Brings backtheirinterest.”唐明微微一笑,端起平板道:“原广告长达五分钟,因为距离魅影的上线时间还有一周,所以我们想了个折中的法子,把广告切成三部分。以平凡、拼搏、成名为主线,然后以魅影为核心做无缝连接。你看,今天放上去的广告,我们就只在广告末尾亮出了魅影的真面目。这就是我们要达到的效果,让观众好奇。勾起他们的兴趣。”Xiao Zhengdoes not understand the this kind ofmarketing means that butselected a flue: „The sucheffectcan.”萧正不懂这种营销手段,只是点了一根烟道:“这样效果能好吗。”NearbyShen Hanslightlysaid with a smile: „Onlinesearchalreadybroken10 million. Is next toLu Qi'er. Manynetizenspontaneouswriteten thousandpeople of books, asked the nextadvertisement.”
一旁的沈涵微微笑道:“网上搜索量已经破千万了。仅次于陆琪儿。不少网友自发的写万人书,求下一部广告。”„. Thesepursuestarbrainto be remnant.”Xiao Zhengridiculesto say. „Advertisementreallyhassuchto be interesting.”
“靠。这些追星的脑残。”萧正笑骂道。“广告真有这么好看吗。”Shen Hansaid with a smile: „ThatisbecauseBoss XiaoyouandLu Qi'erYoung Ladyis ripe, thereforedoes not havethis kind of feeling. The ordinary citizenmustseeone sideLu Qi'erYoung Lady, thatis not an easymatter. Canhave a look at the advertisementto stopquenches thirst, is the goodchoice.”沈涵笑道:“那是因为萧总您和陆琪儿小姐熟,所以才沒有这种感觉。要知道,普通市民要见陆琪儿小姐一面,那可不是一件容易的事儿。能看看广告止止渴,也是不错的选择。”Xiao Zhengwas convincedbytwopeople of major principlesslowly, looked at an accountsingle channel: „Iknowtoday,youshoot the suchGroup 1advertisement, unexpectedlyspent1 millionUSD. Cantoo many.”萧正慢慢被二人的大道理说服,看了一眼账单道:“我今儿才知道,你们拍摄这么一组广告,居然花了一百万美金。会不会太多了点。”„Ismany.”Shen Hananswered. „Normalproductadvertisement, several100,000Yuancansolve the problem. Even if the internationalfirst-tier brand, flowerednumberdid the advertisementsomewhat is still luxurious. Butsuchdoes , because weselect a scenein the Pearl'sold stylestreetincessantly, but alsoflewspecially a Hollywood. Therefore, Lu Qi'erYoung LadyalsoinvitedseveralHollywood starsto participate performance, did not collect the performance fee, butsymbolicgave a red package.”
“是不少。”沈涵解释道。“正常的产品广告,几十万华夏币就能解决问題。就算是国际一线品牌,花这个数目拍广告也有些奢侈了。但之所以这么做,是因为我们不止在明珠的老式巷弄取景,还专门飞了一趟好莱坞。为此,陆琪儿小姐还邀请了几个好莱坞电影明星参演,不收演出费,只是象征性的给了一个红包。”paused, Shen Hanfaceserioussaid: „Lu Qi'erYoung Ladyforthisadvertisement, is the personstrives, exhausted the thoughts.”顿了顿,沈涵一脸郑重的说道:“陆琪儿小姐为了这支广告,也算是出人出力,用尽了心思。”
The Xiao Zhengsmilesaid: „Amongfriendshelps, notwith all one's hearthowline.”萧正微笑道:“朋友之间帮忙,不尽心怎么行。”Under the heart is actually ponderssecretly: It seems likebarbecuecould not run away.
心下却是暗忖:看來一顿烧烤是跑不掉了。
After the officeconferenceended, the Shen Hantwopeoplego outhave the lunch, Xiao Zhengstay in the officeto read the so-calledtrilogyadvertisement. FirsttoldordinaryLu Qi'er, secondissheentersentertainment worldstriving for success, andcarriedinherlifealong the firstcosmetics, Magic Shade. Regardless ofothersuseonhow the scalenoblecosmetics, so long asshegoes outto perform, onlyusesthis. In the secondadvertisement, the Magic Shadeexit timeincreased, moreovereachleaving countryshowsthiscosmeticscharmin the differentways. Could see that the director and motion picture teamused the thoughtsto ponder overscript. But the thirdadvertisement, is Lu Qi'ersteps ontoto work as the redroad, andinvitedseveralHollywoodstarsto leave country, showed the Hollywoodcharacter and stylebright with many colorsin front ofaudience. Achieves the eye-catchingeffect.
办公室会议结束之后,沈涵二人出门吃午餐,萧正则留在办公室看所谓的三部曲广告。第一部是讲述了平凡的陆琪儿,第二部则是她进入娱乐圈拼搏,并随身携带了她人生中的第一款化妆品,魅影。不论别人用多么上档次高贵的化妆品,她只要出去表演,都只用这一款。在第二部广告中,魅影的出境时间就增加了许多,而且每一次出境都以不同的方式展现出这一款化妆品的魅力。看得出导演和摄制组都是用了心思琢磨剧本的。而第三支广告,则是陆琪儿走上当红之路,并特邀了几位好莱坞明星出境,将五光十色的好莱坞风情展现在观众的面前。达到夺人眼球的效果。It can be said that thisadvertisementpats, not onlyatmosphere, but alsohas the anticipationextremely, described the road of Lu Qi'erbecoming famousto a certain extent. Encouraging, moreoveris full of the visual effect.
可以说,这支广告拍得不仅大气,还极有看点,也在某种程度上描述了陆琪儿的成名之路。励志,而且充满视觉效果。Even ifBrother A'Zhengthis kind ofhas no interestmanto the entertainment world, stillthought that thisadvertisementis quite good. After promotingone after another, shouldmakequiteastonishingprogress.
就算是阿正哥这种对娱乐圈沒什么兴趣的男人,也觉得这支广告相当不错。陆续推出之后,应该会取得相当惊人的效果。Ding-dong.
叮咚。
The cell phonetransmitstextsuddenly, isLan Xinsends in.
手机忽然传來一条短信,是蓝心发來的。Xiao Zhengjustopenedtext, was frightenedby the textcontent.萧正刚打开短信,就被短信内容吓到了。„Inyourhandhas the Magic Shadeend product.”
“你手里有魅影的成品吗。”Onlyfrom the textcontent, Xiao Zhengcanimagine that of Lan Xinwhensendingthistextis shy. AssolemnXin'aoVice-President, is so unexpectedly carefulto a oneselfCorporationmodel of product.
光是从短信内容,萧正就能想象到蓝心在发这条短信时的羞涩。身为堂堂新奥副总,居然对自己公司的一款产品如此上心。
The women, wherehasdoes not like to look good.
女人呐,哪有不爱美的。Xiao Zhengtelephones, the smilesaid: „Alsono. Youwant. Mylets onegoes to the storehouseto proposeseveralto come outtoyou.”萧正打了个电话过去,微笑道:“还沒呢。你想要吗。我让人去库房给你提几款出來。”„Thatdoes not use.” The Lan Xingentlesoundconveys. Slightlysaidembarrassedly. „Iamlooked that in the networkfriessuchto be hot, nearbyfriendalsoafterand other productsgot onlinerushes to purchase. To ask that yourheredoes have.”
“那不用了。”蓝心温柔的声音传來。略显难为情地说道。“我就是看网络上炒得这么热,身边的朋友也都在等产品上线后抢购。就想问问你这里有沒有。”„Spreadsto the lineunder.”Xiao Zhengcomplacentsaid. „It seems likeourOverseas Departmentworkdevelopsverysmoothly.”
“都蔓延到线下啦。”萧正得意洋洋的说道。“看來我们海外部的工作开展得很顺利嘛。”„Quitesuccessful.” The Lan Xinsmilesaid. „IandBoss Linmeetto study, after Magic Shadefirstbatch of productsare released, basicallycanrecoup the cost. Moreoverit is expected thatthis year the Xin'aoprofitcanshow the blowoutgrowth.”
“相当成功。”蓝心微笑道。“我和林总开会研究过,魅影的第一批产品推出之后,就基本能收回成本。而且预计今年新奥的盈利会呈井喷式增长。”„Iwhen the time comesalsoinadequateXin'aoprimehero.”Xiao Zhengteased.
“那我到时候还不成了新奥头等功臣。”萧正打趣道。„Naturally.”Lan Xin seems to be more excited than Xiao Zheng. Enhanced the volumeto sayslightly. „waits for yousucceeded, mustaskmeto eat mealOh.”
“当然啦。”蓝心似乎比萧正还要激动。略微提高了音量道。“等你成功了,一定要请我吃饭哦。”„Thatmust.”Xiao Zhengsmilesto say. „FearsBoss Lanto take constant care of many affairs of sate, does not have the time.”
“那必须的。”萧正笑眯眯的说道。“就怕蓝总日理万机,沒时间啊。”Lan Xinis angry saying: „Ihave the timedaily, fearedon the contraryBoss Xiao is too when the time comes busy, has no free timeto inviteme.”蓝心嗔道:“我天天都有时间,反倒怕萧总到时候太忙,沒空请我。”Xiao Zhenghears thiscouldn't help butsaid with a smilebadly: „Youopen a door.”萧正闻言不由坏笑道:“你开个门。”„.”Telephonethat sideLan Xinacoustic raytrembles, thenonlylistens tointensesound of footsteps. The gateopened.
“啊。”电话那边的蓝心声线一颤,然后只听一阵激烈的脚步声。门开了。Lan Xinopens the door, sees onlyXiao Zhengto smileto standindoor.蓝心一开门,就只见萧正笑眯眯的站在房门口。„Iinviteyounow, what kind of.”Xiao Zhengsizes upjoyfulandanxiousLan Xinup and down, the lip anglefullponders the smiling face.
“我现在就请你,怎么样。”萧正上下打量欣喜又紧张的蓝心,唇角满是玩味的笑容。
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