„Chief Feng, how do youhave free timeGuangzhou?”Duan Yongpingsaw that Feng YuappearsinAihua Little Overlord, is somewhat curious.
“冯总,你怎么有空来羊城?”断永平看到冯宇在爱华小霸王出现,有些好奇。Couple days agotelephonedtoChief Feng, said that the repeaterembryonic formhas researched and developed, wantsto askChief Fengto have a look, Chief Fengdid not say that was very recently busy, does not have the time?
前几天给冯总打电话,说复读机的雏形已经研发出来了,想请冯总过来看看呢,冯总不是说最近很忙,没时间吗?„Ha, has the timeto come outto relaxagainbusily. Also, IinHong Kong, back and forthtravelled by boatam very convenient.”
“哈哈哈,再忙也有时间出来散散心嘛。再说了,我就在香江,来回坐船很方便。”repeaterresearched and developedsuccessfully, Feng Yualsowantsto have a look, whatwas.复读机研发成功了,冯宇也想看看,到底是什么样。WhenFeng Yusees the repeaterphysicaltime, the Feng Yubrowis out of controlto wrinkle. Is everybody of this20 × 15 × 5 cm, repeater?
当冯宇看到复读机的实物时候,冯宇眉头还是禁不住皱了起来。这20×15×5cm的大家伙,就是复读机?Previous generationFeng Yualsouselessrepeater, buthein the advertisementnoticed that probablysoisn't big? Initiallygeneration of products, thistype?
前世冯宇也没用过复读机,但他在广告上看到的,好像没这么大吧?难道说初代产品,就这个样?Hehas thought over, this was also too unwieldy, can only putusesat home.
他掂量了一下,这也太笨重了,只能放在家里用啊。Howeverthinksthatprobably the repeatertaking awayschoolwill not use, is in itself the assistancestudytool that in the family|homeuses.
不过想了想,好像复读机也不会带去学校用,本身就是家里使用的辅助学习工具。„Alwaysbreaks, was thisfellowtoo big? Can'tbe smaller?”Feng Yusomewhatawkwardasking.
“老断,这个家伙太大了吧?不能小一些吗?”冯宇有些为难的问道。„Ok, is not the technologycannot achieve. Butreduces one-third, but must guarantee the acoustic fidelityclarity, but must have the LCD display of thisrecording session, then the costwill promote over onetime. Nowthis, ifuses the plastic shell, costapproximately100. After the mass production, the cost can also reduce. Ihave done the market survey, if no othercompetitorsto follow, thisrepeaterselling price, canover200. The cost that eliminationdistributorand otherchannelsmanaged, warehousing, transportationand othercosts, a profit, leastalsohas50dollars.”Duan Yongpinggesticulated a palm of the handto say.
“可以,不是技术达不到。但缩小1,还要保证音质清晰度,还要有这个录音时间的液晶显示屏,那么成本会提升一倍以上。现在这个,如果用塑料外壳的话,成本大约就100块。量产后,成本还能降低。我作过市场调查,如果没有其他竞争对手跟风的话,这个复读机的售价,可以超过200块。去除分销商等渠道经营的成本,还有仓储、运输等成本,一台的利润,最少也有50块钱。”断永平比划了一个巴掌说道。
Does net profit(s)Runsurpass50%?纯利润超过50?Thisis a goodnews, butFeng Yuactuallyshakes the head: „Alwaysbreaks, net profit(s)Runwas too high, thenfollowscertainlywill be many. Thisthing, technologynotdifficult, does not have the patent protection, is very easyto imitate. Thinks that the Aihuapersonal stereo, the selling pricedrops lower and lower, had not been impacted the marketby the domestic-madeshoddy product.”
这本是一个好消息,但冯宇却摇摇头:“老断,纯利润太高了,那么跟风的就一定会很多。这个东西,技术没有多难,也没有专利保护,很容易模仿出来。想想爱华的随身听,售价一降再降,还不就是被国产劣质产品冲击了市场么。”10%profits, thennotnecessarilyhas the competitor, can perhaps keep everything for oneself. 50%profits, will bring inlarge quantities ofcompetitors. Ifover300%profits, that...... Certainlyis the profiteer!
10的利润,那么不一定有竞争对手,说不定可以吃独食。50的利润,就会引来大批的竞争者。如果有超过300的利润,那么……一定是奸商!Sometimes, the peoplewant a personal stereo, does not requestacoustic fidelityanything. The guardianssaidto the childthatyouare not usedto learn the foreign language, canhear clearly? Canhear clearlywas good, manages the soundissomedistortions, Ipinched the throatto say123, youhave not been ableto understand.
有些时候,人们只是想要一个随身听而已,并不要求音质什么的。家长们对孩子说,你不是用来学外语吗,能不能听清?能听清就行了,管声音是不是有些失真呢,我捏着嗓子说123,你还不是能听懂。repeater is the same with the personal stereo, whatAihua Little Overlordusesis the AihuaCorporationtechnology, is the AIWAtechnology, the acoustic fidelityis clearer, the service lifeis longer, the product qualityis better.复读机跟随身听一样,爱华小霸王采用的是爱华公司的技术,也就是AIWA的技术,音质更清晰,使用寿命更长,产品质量更好。But can thisthing, how manyyearsuse? Either the chummyvigorpassed, does not use, eitherlearned, alsodid not use. Remainingeither can only see somebody off, eitherremainsat home, when an ordinarytape recorder.
可这东西,能用几年?要么是热乎劲儿过去了,不用了,要么是真的学会了,也不用了。剩下要么就只能送人,要么就留在家里,当一个普通的录音机了。In other words, thisthingdoes not needthatlongservice lifecompletely, someparts, canchoose the small advantage.
也就是说,这东西完全不需要那么长的使用寿命,一些元件,可以选择便宜的。„IknowthatIamplanpromotefirst, thenmakes a sum of money, thengraduallycuts the selling price, the timeguaranteesuperiority, orisin the brand, eitherisin the quality, orisin the price.”
“我知道,我是打算先推出,然后挣一笔钱,接下来逐渐降低售价,时刻保证优势,或者是品牌上的,或者是质量上的,又或者是价格上的。”Duan Yongpinghad also consideredthisissue, initiallyhemadevideo game(s)time, the firstpot of gold/metal that is notwalks the low priceroute that makes.断永平也考虑过这个问题,当初他做游戏机的时候,不就是走的低价路线赚到的第一桶金么。„Youknowwell, according toyourestimate, thisthing, how manyoneyearcansell?”Feng Yuasked.
“你知道就好,按照你的预计,这东西,一年能卖多少台?”冯宇问道。„Firstyear200,000-300,000 don't have the issue? Thenwill increase progressivelygradually, threeyearslater, shouldbe hopefulin1 millionstably.” The Duan Yongpinganalysissaid.
“第一年二三十万台没问题吧?然后会逐渐递增,三年后,稳定在1000000台应该有希望。”断永平分析道。Feng YuknowsthatDuan Yongpingthisestimate, does not haveanywrongactually. Butin fact, will definitely makeDuan Yongpingbe startledto fall downclose to. Twoyears, Education Committeewill have stipulatedthat the foreign language teaching and test of our countrymajor and mediumelementary student, muststressin the level of aggregation of hearingandspoken language, mustcease the muteforeign language.冯宇知道,断永平这个估计,其实没什么错。但实际上,肯定会让断永平惊掉下巴。过两年,教委就会规定,我国大中小学生的外语教学和考试,要侧重在听力和口语的综合水平,要杜绝哑巴外语。
After thisstipulationappears, the repeatermarket, rapidlywill be hatched, the sales volumeturns a somersaultupwardrises. The millennium of previous generationtime, the repeatersales volume, broke throughthousands ofstages, at that timealwaysbroke the establishmentmainprofitproduct that rosestep by step.
这个规定出现后,复读机的市场,就会被迅速孵化,销量翻着跟头往上涨。前世的千禧年的时候,复读机的销量,都突破千万台了,那时候还是老断创立的步步升的主要盈利产品呢。Naturally, afterwardvariousrepeaterbrandsalsoappeared, quitefamousalsohasconstellation governing scholars and literary personsanything. Howevernow the constellation governing scholars and literary personsare still making the electronic dictionary, insufficientis the worry.
当然,随后各种复读机品牌也都出现了,比较著名的还有文曲星啥的。不过现在文曲星还在做电子词典呢,不足为虑。„Un, rememberedmesay that towarddexterousdevelopment, towardattractivedevelopment, the material that cansave, mustsave.”Whentwoyears, the Chinahousehold incomehad been higher, these100-200things, no longersowas rare.
“嗯,记住我说的,往轻巧发展,往好看了发展,能省的材料,一定要省。”等过两年,华夏的家庭收入更高了,这一两百块的东西,也就不再那么稀罕了。„Good, Iwill saywith the engineers. Right, wealsoresearched and developed the voice recording equipment, changed intothisverygeneralacoustic fidelity, canrecord for a halfhour.”
“好的,我会跟工程师们说的。对了,我们还研发出来了录音设备,换成这种很一般的音质,可以录音半个小时。”Duan Yongpingalsotakes a thing, the cigarette casesize, abovealsohasscreensandseveralkeys of liquid crystal.断永平又拿出来一个东西,烟盒大小,上面也有一个液晶的屏幕和几个按键。Feng Yushakes the head: „Old Duan, how many Aihuaultra-thinpersonal stereoyourthis is smaller than? I said that thismodel of productshouldcall the recordingpen, in other words, mustbe almost bigwith the pen. The overseasproduct haven't youlooked? Yoursuchbig, will how manypeoplebuy?”冯宇摇摇头:“老段,你这个比爱华的超薄随身听小多少?我说了,这款产品应该叫录音笔,也就是说,要跟笔差不多大。国外的产品你没看过吗?你这么大个,有多少人会买?”
The purchasecrowd of recordingpen, is usedto recordsomeaudio frequenciessecretly, someare the reporteruses, someare other uses, butrequeststo facilitate and secret. Outside yourthisthing, wantssets of a plasticmembrane, does outsidemake into the cigarette casedirectly?
录音笔的购买人群,都是用来偷录一些音频的,有的是记者使用,有的是一些其他用途,但都要求方便和隐秘。你这东西,难道要外面套一层塑料膜,外面直接弄成烟盒?
The recordingpensois big, repeatersois no wonder big.
录音笔都这么大个,难怪复读机的个头那么大呢。„Wedeferred to the principleto assemble, naturallycanachievewithoverseassameis so small, but the costmaytoobe high. Ifmakes into the cigarette lighter that yousaidto be so big, behind the costmostlittlewantsto add a zero!”
“我们只是按照原理组装了一下,当然可以做到跟国外一样那么小,但成本可就太高了。要是弄成您说的打火机那么大,成本最少要后面加个零!”damn, is thisthingso expensive? Said, ifthissmallgadgetdoes, the costdoes want more than 1000? That can not sell more than 2000.我草,这东西这么贵啊?这么说,这小玩意要是做出来,成本就要1000多块?那不得卖2000多啊。No wonderonly thenReporterHong Konguses, mainlandis rare. mainlanddoes not havewhatentertainmenttabloid, does not needto recordanylaceinformationsecretly, the newspaper officealsocompletelyis the nationalunit, will not buy such expensiveequipment. During the interview, with a smalltape recorderonline. A magnetic tapehow muchmoney, a smalltape recorder, the cheapdozensdollarscanbuy.
难怪只有香江记者使用,内地非常罕见呢。内地没有什么娱乐小报,不需要偷录什么花边信息,报社也全部是国家单位,不会给买这么贵的设备。采访的时候,用一个小录音机就行了嘛。一盘磁带才多少钱,一个小录音机,便宜的几十块钱就能买到。„Thatdoes not needto do, thisdoes not haveanyaudiencecommunityinternally. Howeverthistechnologycanstudy diligently, ifyoucancost reductionto100-200, thencan the large surface areapromoteinternally.”
“那就没有必要做了,这个在国内没什么受众群体的。不过这项技术可以钻研一下,要是你们能将成本降低到一两百块,那么就可以大面积在国内推广了。”Feng YualsowantstoDuan Yongpingto sayanythingtime, Mei Zhigangran over, givesFeng Yu the cell phone in hand.冯宇还想跟断永平说点什么的时候,梅志刚跑了过来,将手里的手机递给冯宇。„Boss, ThailandGovernmentreally the policy readjustment, overnight the daily interest rate, unexpectedlyrose1000%!”He Zhaojishoutsin the telephone.
“老板,泰国政~府果然又调整政策了,隔夜拆息,居然涨到了1000!”何兆基在电话里面喊道。
The means of ha, reallyusing, Sorosmustsuffer a loss!
哈哈哈,果然还是用的这个办法,索罗斯要吃亏了!
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