EG :: Volume #9

#854: Advertisement bombing( asked to subscribe asks ticket)

LNMTL needs user funding to survive Read More

„Drinks Qi strength, to add power, the champion displays, unequalled! Red pot Qi strength, designs for the athlete specially!” “喝启力、添动力,冠军表现,无与伦比！红罐启力,专为运动员设计！” „Jianlibao, anytime and anywhere, grasps the unusual power!” “健力宝,随时随地,掌握超凡动力！” „Neat Cola, the choice of champion!” “清爽可乐,冠军的选择！” „Wahaha tea drink, chooses you not to be thirsty!” “乐哈哈茶饮料,选择非你不渴！” „Jianlibao tea drink, with us together, creates the miracle!” “健力宝茶饮料,和我们一起,创造奇迹！” ...... …… The China drink advertisement of blotting out the sky, appears in European , American and African and Asia many television stations, newspapers, station and other places, big of density, high of frequency, making two happy Corporation both look askance. 铺天盖地的华夏饮料广告,出现在欧、美、非、亚的多家电视台、报纸、车站等地方,密度之大,频率之高,让两乐公司都为之侧目。 Such crowded advertisement bombing, how many advertising expenditures this must want, how much bottle of drink they must sell, can make these money? Did they also put in many advertisements in Africa unexpectedly, how many people Africa had to have the drink? 这么密集的广告轰炸,这得要多少广告费啊,他们要卖多少瓶饮料,才能赚回来这些钱？还有他们居然在非洲也投放了不少广告,非洲有多少人喝得起饮料？ Indeed, the so crowded advertisement, has spent over a hundred million US dollars advertising expenditures, the duration is one year. But this year Wahaha or Jianlibao, definitely are unable to gain in the overseas, even the next two years, may unable to gain. 的确,如此密集的广告,花费了上亿美元的广告费,持续时间为一年。而今年无论是乐哈哈还是健力宝,在海外都肯定无法盈利,甚至未来两年,都有可能无法盈利。 Jianlibao is good, had some popularity in the US and Southeast Asia, Wahaha in the overseas, radically is a new brand, although Feng Yu through the help of Fu Guangzheng, got up the shelf of supermarket these products, but also advertized in the newspaper at that time, is losing money. 健力宝还好,在美国和东南亚原本就有一些知名度,乐哈哈在海外,根本就是一个新品牌,虽然冯宇通过付光正的帮助,将这些产品都上了超市的货架,可那时候也在报纸上做广告,也在赔钱。 At that time two Corporation drink one month of profit, not over 1 million US dollars, but the investment of advertising expenditure, has actually surpassed this figure. As for collecting garden, happy Pepsi, coconut tree and other drink of brands , is losing money. 那时候两个公司饮料的一个月利润,不超过1000000美元,而广告费的投入,却超过了这个数字。至于汇园、乐佰事、椰树等其他品牌的饮料,也都是处于亏损状态。 But the sales volume is rising successively, they believe that this year, next year starting from, along with the promotion of brand, will very have certain customer segment, the sales volume will increase again, the profit definitely will also soar. 但销量在节节攀升,他们都坚信,挺过了今年,明年开始,随着品牌知名度的提升,有了一定的消费群体,销量会再次增加,利润也必然会直线上升。 But at that time, various Corporation not optimistic, Corporation has not believed that the overseas sell one year of profit to be able over 20 million US dollars. 但那时候,各公司也没有多乐观,没有一家公司认为,海外销售一年的利润能够超过20000000美元。 But now, Feng Yu suddenly invested over a hundred million US dollars advertising expenditures, advertizes to two Corporation, quite meaning of staking everything on a single throw of the dice, two Corporation helmsmen, but also agreed. 可现在,冯宇忽然投入了上亿美元的广告费,给两个公司做广告,颇有一种孤注一掷的意味,偏偏两家公司的掌舵人,还都同意了。 Corporation shoulders 50 million US dollars debt, is only this digit, can crash general Corporation, but two Corporation helmsmen, but also is with a laugh. 一家公司背负50000000美元的债务,光是这个数字,就能压垮一般的公司,而两家公司的掌舵人,还都是笑呵呵的。 Feng Yu with Fu Guangzheng the canned factory that purchases in Europe and America, has been able to start to produce two Corporation drink. What the subcontract(or)/OEM supplier fee uses guarantees a minimum gain sharing, in other words, if two Company do not have the profit, subcontract(or)/OEM supplier fee that then these subcontract(or)/OEM supplier factories can attain, very low, can only guarantee that they will not do business at a loss, this excellent condition, except for the person on one's own side, nobody will give. 冯宇跟付光正在欧美收购的灌装工厂,已经可以开始生产两家公司的饮料了。代工费采用的是保底利润分成,也就是说,如果两家企业没有利润,那么这些代工厂能拿到的代工费,会非常的低,只能保证他们不会赔本而已,这种优厚的条件,除了自己人,没人会给出来。 Naturally, Feng Yu with Fu Guangzheng is not a fool, after they and teams analyze, believes that by this time Nigerian winning marvelously, will let these athletes the promotion of brand value several fold, but after they represented, so long as the advertisement density were enough, can substantially promote the product sales volume. 当然,冯宇跟付光正也不是傻子,他俩和团队分析后都认为,凭借这次的尼日利亚奇迹般的夺冠,会让这些运动员的品牌价值数倍的提升,而他们代言后,只要广告密度足够,就能极大的促进产品销量。 The drink is not the essential item, but is one hobby, after they liked some type of drink flavor, next time will want the drink, some preferred type of drink. 饮料不是必需品,而是一种嗜好品,当他们喜欢上了某种饮料的味道以后,下次想要喝饮料,就会首选某种饮料。 For example certain people are familiar with drink Coca Cola, the Pepsi Cola never drink. Even if most people drink, feeling not anything difference. 比如某些人习惯就喝可口可乐,佰事可乐则从来不喝。即使大部分人喝起来,感觉没什么不同。 Now what is most important, making the consumer meeting be willing to attempt to buy, then can train the hobby, arrives at the hobby again, can capture the market share truly. 现在最重要的是,让消费者会愿意尝试买,然后才能培养出爱好,再到嗜好,才能真正占领市场。 Jianlibao or Wahaha, in the brand of international drink, first ten cannot stand in line. But after this year advertisement saturation bombing, believes that promotes to first five not to have the issue. 无论是健力宝还是乐哈哈,在国际饮料的品牌知名度上,前十都排不上。但经过这一年的广告密集轰炸,相信提升到前五还是没问题的。 After a drink lets the person is familiar, when that some consumer wants to buy one bottle of drink, or helps others bring one bottle of drink, does not know buys anything time, first will choose the brand that he is familiar with. 当一种饮料让人非常熟悉后,那么当某位消费者只是想买一瓶饮料,或者帮别人带一瓶饮料,又不知道买什么的时候,首先会选择他熟悉的品牌。 Now Feng Yu must do is, making two Corporation drink improve the brand, the grab market. After the market share comes up, profit will naturally come. 现在冯宇要做的就是,让两家公司的饮料提高品牌知名度,抢占市场。当市场占有率上来后,利润自然就会来了。 One hundred million US dollars, so long as two Corporation promote 1% in the beverage industry market share respectively, then the affirmation in the future can gain. 一个亿美元而已,只要两家公司在饮料行业的市场占有率各提升1,那么就肯定未来能赚回来了。 This year definitely cannot make this sum of money, next year will also be not necessarily able good, but most three years, can make this sum of money inevitably, and continuous provision profit! 今年肯定是赚不回来这笔钱,明年也未必能行,但最多三年,必然能够赚回来这笔钱,并源源不断的提供利润！ The drink is not emerging product, moreover Corporation of two jumbos have wrested away the most market. If closes right up against the traditional sales way, then wants to improve the popularity, the promotion sales volume was too difficult. 饮料并不是什么新兴产品,而且还有两家巨无霸的公司霸占了大半的市场。如果靠着传统的销售方式,那么想要提高知名度,提升销量就太难了。 Although this method/trick extreme, but actually very easy-to-use, is only general Corporation, cannot use, moreover they do not have the performance-to-price ratio so high brand spokesman! 这种手段虽然极端,但却非常的好用,只是一般的公司,用不起而已,而且他们也没有性价比如此高的品牌代言人！ The effect quality of advertisement, has very big relations with message and brand spokesmen, is not the density big certainly can succeed. 广告的效果好坏,跟广告词和品牌代言人都有很大的关系,并不是密度大的就一定能成功。 ...... …… „What you said that were all members of Nigerian Football team, signed by these China drink? Also has included the coach? Why you eat, making you elect some athletes to be the brand spokesman, have you chosen these Failed?” Kruse gets angry said. “你说什么,尼日利亚足球队的所有队员,都被那些华夏饮料签下来了？还包括了教练？你们都是干什么吃的,让你们选一些运动员做品牌代言人,你们就选择了这些失败者？”克鲁斯怒道。 The subordinates keep silent, whisper that keeps at heart, was not you said that can elect these people? Now they lost, who can want to obtain? 属下们都默不作声,心里不停的嘀咕,还不是你说要选这些人的？现在他们输了,谁能想得到？ These abundant ~ color Corporation, has not thought that heard many abundant ~ color Corporation, this total loss is serious, unexpectedly some people bought Nigeria to win the championship, was the heavy note! 那些博~彩公司,不也都没想到么,听说好多博~彩公司,这次全部损失惨重,居然真有人买了尼日利亚夺冠,还是重注！ Then specialized Corporation, has not settled on, which our can settle on. 那么专业的公司,都没看准,我们哪儿看得准啊。 „We can propagandize the other result of these star players, for example they in European Championship result.” “我们可以宣传那些球星的其他成绩,比如他们在欧冠的成绩。” „This year is the Olympic year, how regardless of you propagandize , can only be the set-off! Others wanted a saying are the Olympic champions, that enough has covered other crest of wave! These people do not propagandize with emphasis, propagandizes other to have the gold medal athlete with emphasis!” “今年是奥运年,你无论怎么宣传,也只能是陪衬！别人只要一说是奥运冠军,那就足够盖过所有其他的风头！那些人就不要重点宣传了,重点宣传其他有金牌的运动员！” „Mr. Kruse, a matter must report with you, the advertisement volume of these China drink were too big, they grasp Olympic champion point, the crazy start propaganda, I heard that some big supermarkets supplemented the order with them, and some ordinary retail shops, started to sell their drink!” “克鲁斯先生,还有一件事要跟您汇报,那些华夏饮料的广告投放量太大了,他们抓住奥运冠军这个点,疯狂的开始宣传,我听说一些大超市又跟他们追加了订单,并且一些普通的零售店,也开始卖他们的饮料了！” Kruse in great surprise, enters the supermarket chain, this has made these China drink the sales volume promote a big truncation, if they can also enter the ordinary retail shop, that explained that these drink were accepted by the general consumers. 克鲁斯大惊,进入连锁超市,这就已经让那些华夏饮料的销量提升了一大截,如果他们还能进入普通的零售店,那就说明,那些饮料已经被广大消费者所接受了。 This is possible, these drink, how long enter European and American market, how possibly such quickly to enter the ordinary retail shop? Even if the advertisement, was just started today, where had such quick effect? 这怎么可能,那些饮料,才进入欧美市场多久,怎么可能这么快就进入普通的零售店？就算是广告,也是今天才刚刚开始而已,哪儿有这么快的效果？ „They had related probably before, and also some promotion, for example the suspension link draws a prize-winning ticket, now were many playbill of these Nigerian National sports teams, signature soccer anything, many fans for these things, is willing to buy their products.” “他们之前好像就联系了,并且还有一些促销,比如拉环中奖,现在多了那些尼日利亚国家队的海报,签名足球什么的,很多球迷为了这些东西,也愿意买他们的产品。” „They had related before, this matter don't I know? Were you doing before?! Go away, get lost!” “他们之前就联系了,这件事我怎么不知道？你们之前都在干什么？！滚,都滚出去！” Kruse calm a while, works on telephone, it seems like must unite with Coca Cola once more! 克鲁斯冷静了一会儿,抓起电话,看来要再次跟可口可乐联合了！ ...... ……
To display comments and comment, click at the button