EG :: Volume #6

#544: Cooperates in every way six

LNMTL needs user funding to survive Read More

When everybody thinks the contract will be signed quickly, Li Chaoren assistant Mr. Su asked suddenly. 在大家都以为合同会很快签署的时候,李超人的助理苏先生却忽然发问了。 „Mr. Feng, you simultaneously must open many large supermarkets, what is the market position of this supermarket?” “冯先生,你们同时要开多家大型超市,请问这个超市的市场定位是什么？” „Market position? Core idea that we build, is the one-stop shopping! We manage is not the ordinary supermarket, but super big store centered on supermarket! Were various in the price, type, quality, convenience and service, meets the need of customer. In any city, the Taihua supermarket can be the best super big store, becomes the urban terrestrial reference!” “市场定位？我们打造的核心观念,就是一站式购物！我们经营的不是普通的超市,而是以超市为核心的超级大卖场！在价格、种类、质量、便利和服务等多方面,满足顾客的需求。在任何一个城市,泰华超市都会是最好的超级大卖场,会成为城市地标！” Feng Yu this is the pattern of previous generation Carrefour uses, Carrefour is the big store business creator, is Europe first, world second chain-like retail Company. After Carrefour enters the China market, in the several years, became Boss of China market, this pattern had lasting achievements! 冯宇这是用的前世家乐福的模式,家乐福是大卖场业态的首创者,也是欧洲第一,世界第二的连锁零售企业。家乐福进入华夏市场后,在短短几年时间,就成为华夏市场的老大,这个模式功不可没！ Mr. Su did the brow wrinkle slightly, the urban terrestrial reference? Their goals are very lofty, but a supermarket, to become the urban terrestrial reference, is how difficult? 苏先生眉头轻微皱了一下,城市地标？他们的目标很远大,但一家超市,要想成为城市地标,何其艰难？ However he to thought that the idea of Feng Yu is very good, but must achieve, not so was easy. The price, type, quality, convenience, service must give dual attention variously, is the energy that must devote how huge? Was this somewhat aims too high? 不过他到是觉得冯宇的想法很不错,可要做到,就不那么容易了。价格、种类、质量、便利、服务等多方面都要兼顾,要付出的精力何其巨大？这是不是有些好高骛远了？ „Wants the ensure quality, as well as the guaranteed price, but must enrich the type, then profit where?” The issue of Mr. Su is very intense. “既要保证质量,又要保证价格,还要丰富种类,那么利润在哪儿？”苏先生的问题很尖锐。 The quality is good, the natural price is high, the product type is rich, must have some non- best-selling products, that will create the backlog, even expired, damage and other waste, will cause the cost to soar. Then, where does the profit come? 质量好,自然价格就要高,产品种类丰富,也就是要有一些非畅销产品,那就会造成积压,甚至过期、损坏等浪费情况,会造成成本直线上升。如此一来,利润从哪儿来？ Feng Yu smilingly looks at Mr. Su, looked at other people. It seems like this is the ideas of all people, before he comes, these people should chat a while. 冯宇笑眯眯的看着苏先生,又看了看其他人。看来这是所有人的想法,他来之前,这些人应该已经聊了一会儿了。 „What's wrong, this simple issue, aren't you clear? A supermarket, if rents the location, then cost how many? My supermarket budgets hundred million rmb. Because has included the real estate! Is centered on the supermarket, manages the super big store, then can the idle location, rent. We have a large-scale comprehensive supermarket. First is the guarantee of passenger capacity, will rent the rental to be cheap?” “怎么,这种简单的问题,你们都不清楚吗？一家超市,如果是租赁场地,那么成本才多少？我一家超市预算一个亿rmb。就因为包括了地产！以超市为核心,经营超级大卖场,那么就可以将空余的场地,租赁出去。我们有一家大型综合超市。首先就是客流量的保证,租赁费会便宜吗？” „, We simultaneously start doing business over 20, this is a how big sales platform, can't we charge the platform fee?” “还有,我们同时开业20家以上,这是一个多么大的销售平台,难道我们就不能收取平台费用？” „Wait / Etc..” Mr. Su interrupts the Feng Yu words. „Rents the rental I to understand that what the platform expense is?” “等等。”苏先生打断冯宇的话。“租赁费我能理解,平台费用是什么？” „Simple, enters the gate column fee of shop! The product that in our supermarket, sells, grades according to the brand influence, the brand influence is bigger, the fee that charges is lower, the brand influence is smaller, the entering shop fee that charges is higher, because they have occupied the light of our supermarket brand. Increased the sensitometry of their product!” “简单的来说,就是进店的门栏费！我们超市中,所售卖的产品,都是按照品牌影响力进行分级,品牌影响力越大的,收取的费用越低,品牌影响力越小的,收取的进店费用就越高,因为他们占了我们超市品牌的光。增加了他们产品的曝光度！” Mr. Su, they have opened the mouth including Li Zeju, Feng Yu this idea, was too bold! Charges the admission, that is the well-known big market can do, your popularity no new market, is a supermarket, why to make the person pull out the admission? 苏先生,包括李泽巨他们都张大了嘴巴,冯宇这个想法,太大胆了！收取入场费,那是知名大商场才能做的,你一个一点知名度都没有的新商场,还是超市,凭什么让人掏入场费？ „Don't you believe? If our super big stores, can be commended on the state-level media? If our supermarkets, can obtain the inspection of state-level leadership person? You thought. Charges the admission, will also some people oppose?” Asking that Feng Yu smiles. “你们都不相信？那如果我们的超级大卖场,能在国家级媒体上面得到称赞呢？如果我们的超市,能得到国家级领导人的视察呢？你们觉得。收取入场费,还会有人反对吗？”冯宇笑眯眯的问道。 Fu Guangzheng and Li Zekai were suddenly enlighted at this time, they remember that Feng Yu has told them. Can on the operation supermarket Yang Tai, this be the state-level media that he said? 付光正和李泽锴这时候恍然大悟,他们都记得,冯宇跟他们说过。可以运作超市上央台,这就是他说的国家级媒体了吧？ Others are not clear, Fu Guangzheng is very clear, Yang Tai this super media platform, has how tremendous influence to China mainlander, to customer can look from Yang Tai the promotion of advertisement. 别人不清楚,付光正可是很清楚,央台这个超级媒体平台,对华夏内地人有多么大的影响力,从央台的广告对产品销售的提升就能看出来。 Mr. Su sees Li Zekai and Fu Guangzheng expression. Knows that they have approved the view of Feng Yu, said that Feng Yu can achieve really? If, then light is the admission, is not a small income, rents the rental also to enhance much. 苏先生看到李泽锴和付光正的表情。就知道他们认可了冯宇的说法,这么说冯宇真的能做到？如果真的可以,那么光是入场费,都是一笔不小的收入,租赁费也能提高不少。 „This, then the admission should be able to receive a lot of money. Then also has other?” Mr. Su continues to ask. “这样的话,那么入场费应该能收到不少钱。那么还有其他的吗？”苏先生继续问道。 „Naturally also has, for example forces to promote sales the measure. Also is our supermarkets, every day must have the promotional material, thus leads the popularity, leads the passenger capacity. But whom was one's turn, who must pay the expense of this promotion. Naturally , to promote time, we to better position demonstration product, brand message to this product, has very big advantage.” “当然还有,比如强制促销措施。也就是我们的超市,每天都要有促销产品,从而带动人气,带动客流量。而轮到谁了,谁就要出这笔促销的费用。当然,促销的时候,我们会给更好的位置展示产品,对该产品的品牌宣传,也是有很大好处的。” „Forces to promote sales? That is makes product supplier pay out of money, gives the supermarket to earn the popularity and money, you determined that they can accept?” Mr. Su frowns to ask. “强制促销？那就是让产品供货商贴钱,来给超市赚取人气和金钱,你确定他们都能接受吗？”苏先生皱着眉头问道。 „They will definitely accept, this I can guarantee. Do not forget, we are the China mainland first big supermarket, is having the incomparable passenger capacity and sales volume. Moreover the promotion is also one after another system, does not make you promote sales daily. Other product promotion time, you will also profit, are equal gather capital to advertize to an everybody method/trick. If who did not agree, then do not want to enter our supermarkets!” Feng Yu these words said overbearingly incomparable. “他们肯定会接受的,这点我可以保证。不要忘记了,我们是华夏内地第一大超市,拥有着无可比拟的客流量和销售量。而且促销也是轮番制度,又不是让你天天促销。别的产品促销的时候,你也会占便宜,相当于一种大家集资做广告的手段。如果谁不同意,那么就别想进入我们的超市！”冯宇这句话说得霸道无比。 „Other?” This point, Mr. Su also reluctantly approves, whether to operate specifically successfully, but must look at the actual situation. “还有其他的吗？”这一点,苏先生也勉强认可,具体能否操作成功,还要看实际情况。 „Naturally also has, is this class gathering capital advertizing cost, for example the holiday and weekend must hand out the advertisement circular, on whose product the circular, must pay for the corresponding advertizing cost, including distributing the expense of circular personnel. Is pile of fees, in the corridor or the open area in supermarket, opens for you specially makes you place the cargo together massively the place. These places most attract the attention, has very big help to the promotion of sales volume, cannot use free, must with probably give money!” “当然还有,也是这类的集资广告费用,比如节假日、周末要派发广告传单,谁的产品上了传单,就要支付相应的广告费用,包括派发传单人员的费用。还有就是堆头费,也就是在超市的过道或者空地,专门为你开设一块让你大量摆放货物的地方。这些地方最为吸引眼球,对销量的提升也有很大帮助,不能免费使用吧,要用就要给钱！” The previous generation supermarket these „big god level” wages saying of tally man makes the person suck the tongue, the daily wage over a thousand even over ten thousand! Because of visiting of cargo, enough attracts the attention, can promote the cargo sales volume enormously, the promotion product popularity. 前世超市那些“大神级”理货员的工资说出来让人咂舌,日薪上千甚至上万！就因为货物的拜访,足够吸引眼球,就能极大的提升货物销量,提升产品知名度。 „Finally, is our fresh departments, must guarantee the cargo fresh. We must connect with the peasant household directly, even builds the procurement base, does not want the middle man, the product is insufficient, momentarily makes up the goods. We must let the residential custom, buys the thing that every day on the dinner table must eat to our supermarkets. But after they did grocery shopping, the meat and other food, will go while convenient side also to buy salt, oil and other things, but buys these times, will see nearby milk, sausage, instant noodles and other things. Even they possibly want to come to buy two cucumbers, but will buy big bunch of things to go home finally.” “最后一点,就是我们的生鲜部,必须保证货物的新鲜。我们要跟农户直接连线,甚至建立采购基地,不要中间商,产品不足,随时补货。我们要让市民习惯,到我们的超市买每天餐桌上要吃的东西。而他们买了菜、肉等食物之后,顺便也会去旁边买盐、油等东西,而买这些的时候,就会看到旁边的牛奶、火腿肠、方便面等东西。甚至他们可能只是想进来买两根黄瓜,但最后会买一大堆东西回家。” „As for some of my many inventory channels, the low-priced matter doesn't need to say internally? Moreover import good that you provide, can draw the popularity to a certain extent. Does Mr. Su have other issues?” “至于我在国内有很多进货渠道,价格低廉的事儿就不需要多说了吧？而且你们提供的进口产品,也能一定程度上拉来人气。苏先生还有其他问题吗？” „I did not have the issue, Mr. Feng really such as Boss said that seemed like braves an idea suddenly, but actually inner heart early had the advance plan.” “我没问题了,冯先生果然如老板说的一样,看似忽然冒出来一个想法,但其实内心早已经有了腹案。” Mr. Su said that looks to Li Zeju. Li Zeju nods, represented Li's investment to determine completely!( To be continued.) 苏先生说完,看向李泽巨。李泽巨点点头,也就代表着李家的投资完全确定了！(未完待续。) ps: Before down, recommends ticket 28,300 in addition. The front two chapters, have not leaked. The book review area publicizes to look at pirating, I **** ancestors board board! Today is before down, hasn't everybody encouraged? The recommendation ticket, monthly ticket and appraisal ticket, hit enjoys anything good, the fourth child does not select, really ps:第五更,推荐票28300加更。前面还有两章,别漏了。书评区宣扬看盗版的,我****先人板板！今天又是五更诶,大家没有一些鼓励吗？推荐票、月票、评价票、打赏什么的都行,老四不挑,真的
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