EG :: Volume #21

#2033: Fu Guangwei must make the electricity business

LNMTL needs user funding to survive Read More

In less than half a month, China has emerged over a hundred electronic commerce website, many lead for the overseas retail giant. On the one hand has enriched the choice of people, has met the need of people, on the other hand, helped China related Company walk. 不到半个月,华夏涌现了上百家电子商务网站,其中多数都为国外的零售巨头主导。一方面是丰富了国人的选择,满足了国人的需求,另外一方面,也帮助了华夏的相关企业走出去。 Let you come us to do business, then you must allow our China Company to do business, this is very simple benefit exchange. 让你们来我们这边做生意,那么你们也要允许我们华夏的企业去做生意,这是很简单的利益交换。 Earns as for whom finally many, few that who gains, look at the respective skill. However nobody is innate thinks one will lose, each retail giant, can stand erect in the profession not but actually, has own superiority. 至于最终谁赚得多,谁赚的少,看各自本事。不过没有谁是先天就认为自己会输的,每一家零售巨头,能够在行业中屹立不倒,都有自己的优势。 As the polar bear internet/network commercial city enters the China market to try the water, Fu Guangwei somewhat worried. 随着北极熊网络商城进入华夏市场试水,付光伟有些着急了。 „Feng elder brother, the polar bear supermarket made the entity shop and internet/network sale unified, our did Taihua Supermarket Group also immediately start to make the electricity business?” “冯哥,北极熊超市都做实体店与网络销售结合了,我们泰华超市集团是不是也马上开始做电商？” The China market did not say first that the polar bear internet/network commercial city is very successful in the Eastern European area, in the market share of electricity firm industry, has been over half. 华夏市场先不说,北极熊网络商城在东欧地区还是很成功的,在电商行业的市场占有率,超过了一半。 Perhaps with Eastern European that side electronic commerce not developed related, but has also proven the desirability of this pattern. Unifies with the traditional supermarket, can enormous is more economical the cost. 或许跟东欧那边电子商务不发达有关,但也证明了这种模式的可取性。与传统超市相结合,可以极大的节省许多成本。 Only is the paying subscriber in that internet/network commercial city sells, can be the internet/network commercial city retains the massive consumers, and every day brings the stable current capacity. 光是那个网络商城的付费会员销售,就能为网络商城留住大量的消费者,并且每天带来稳定的流量。 The polar bear supermarket group can do, their Taihua Supermarket Group certainly can do. 北极熊超市集团能做,他们泰华超市集团就一定能做。 „To make the internet/network supermarket? This does not certainly have the issue, but you consider clearly, how should develop?” China is not that side Eastern Europe, here electricity business prosperity degree, surpasses Europe and America. “想要做网络超市？这个当然没问题,只是你考虑清楚,应该如何发展了吗？”华夏可不是东欧那边,这边的电商繁荣程度,远超欧美。 In a internet/network not that developed place, instead is internet/network most good of application development, many people said that this basic reason, is the support of China to IT industry, to the support of electricity business pattern, is the China person dares the bold attempt, can endure hardship . Moreover the transportation is not very developed. 在一个网络不那么发达的地方,反而是网络的应用发展的最好,许多人说这个根本原因,就是华夏对IT产业的扶持,对电商模式的扶持,还有就是华夏人敢于大胆尝试,能吃苦,而且交通不够发达。 National policy were not many said that China the support to this industry was truly big. The second important reason, is the Alibaba business model externally is extremely difficult to duplicate. 国家政策方面就不多说了,华夏确实对该产业的扶持力度非常大。第二个重要原因,就是阿里吧吧的经营模式在国外极难复制。 C2C, everyone can, when Boss, round the Boss dreams of many China people. That side Europe and America not to have this, when Boss dream? Naturally also has, but many of them are not willing to have this pain. C2C,每个人都可以当老板,圆了许多华夏人的老板梦。难道说欧美那边就没有这种自己当老板的梦吗？当然也有,但是他们许多人不愿意吃这种苦。 Everybody should have the related experience, at any time, you select shopping website, hopes that orders the beforehand earliest possible time to be able with the shop owner to communicate, any question hopes that the shop owner first replies, this requests the seller to need at least to have a 24 hours of customer service, is equal to 24 hours of sales clerk. 大家应该都有过相关的经历,在任何时候,你点开购物网站,都希望下单之前第一时间可以跟店家沟通,任何疑问都希望店家第一时间回复,这就要求卖方需要至少有一个24小时的客服,相当于24小时售货员。 But this wage is very high, China is many seller, when Boss, is the sales clerk, has this pain. Has many family-run shops like China, in shop basically is doing exactly, even the whole family works in this shop. 而这个薪水是很高的,华夏是许多卖家自己当老板,同时也当售货员,吃这份苦。就像华夏有着许多夫妻店,店里面的活基本上都是自己在做,甚至全家人都在这个店里工作。 That side Europe and America first many families do not live together, why they don't open the family-run shop? Because this is too laborious, many of them choose the related shop to work, on time the coming and going to work thinks very good, can have more time to enjoy the life. 欧美那边首先许多家庭是不生活在一起的,那么他们为什么不开夫妻店呢？因为这样太辛苦,他们许多人选择到相关的店铺去打工,按时上下班就觉得很好,可以有更多的时间去享受生活。 Many people think that the American modernizes, but does not know that side the US many farms, many people even have not left the farm for a lifetime, has not taken plane. 许多人以为米国人多么多么现代化,但是不知道米国那边还有许多农场,许多人一辈子甚至都没离开过农场,没坐过飞机。 When China here many old man old women use the smartphone, that side the US also many people use the function machine. In their opinion, the cell phone is the tool that meets to telephone, if must do other, can use the computer. 在华夏这边许多老头老太太都用智能手机的时候,米国那边还有许多人用功能机呢。在他们看来,手机就是接打电话的工具,如果要做别的,可以用电脑。 Many people said why I rich , because has not related, without the opportunity, without the qualification, does not have this, not that but the most essential point, has not made the correct effort. 许多人都说,为什么我富不起来,是因为没有关系,没有机遇,没有本钱,没有这、没有那,但最关键的一点,就是没有做出正确的努力。 Messes about definitely is not good, wasted effort. These blame god and man, generally will not cross too well. 瞎忙活肯定是不行,事倍功半。那些怨天尤人的,一般都不会过得太好。 Also is a little the US and China greatly is very different, that is a transportation. Some statistics showed that the China rural net buys the proportion, in successive years growth, on the one hand is the farmers'income level growth, on the other hand is the rural infrastructure is necessary, they want to go shopping, the store in town does not have, on internet/network has. 还有一点是米国与华夏的很大不同,那就是交通。有统计表明,华夏的农村网购比例,连年快速增长,一方面是农民收入水平快速增长,另外一方面就是农村基础配套不足,他们想买东西,许多在镇上的商店没有,网络上却有。 Almost each family the US have the car(riage), can drive to go to the supermarket to purchase, they have been used to this mode of life. The China person likes nearby the family|home having the supermarket, can walk, then every day buys freshly. The city people said fortunately, the transportation also convenience, can sit public transportation anything goes to some big markets to choose itself to need the thing that. 在米国这边几乎家家都有车,可以开车去超市购买,他们习惯了这个生活模式。华夏人更喜欢家附近就有超市,可以走着去,然后每天去买新鲜的。城里人还好说,交通还算方便,可以坐公交什么的去一些大的商场选择自己需要的东西。 However rural area, their transportation was not good, cannot go to the too far place, the time was not enough, then the net bought is a very good choice. 但是农村的呢,他们交通不行,去不了太远的地方,时间不够,那么网购是一个很好的选择。 The different countries have the different national conditions, that side Europe has the national conditions of many countries to be similar, but China these years have walked are their road, are similar to China without any country, difference unusual are many. 不同国家有着不同的国情,欧洲那边有许多国家的国情相似,但是华夏这些年一直走的都是自己的路,没有任何一个国家跟华夏是相似的,都差的非常多。 It is not the developed country, actually compares most developed country formidable and developed many. Some ideas are very close, some ideas are also very advanced. 不是发达国家,却比大多数的发达国家都强大、发达的多。有些观念很封闭,有些观念又很超前。 These will affect the Company operational strategy, this also why many overseas develop very good Company, to the China unaccustomed to the climate reason. 这些都会影响到企业的经营策略,这也是为什么许多海外发展非常好的企业,到了华夏就会水土不服的原因。 Fu Guangwei looked that the polar bear internet/network commercial city development is very good, but he must copy the pattern of opposite party, is not definitely good! 付光伟看北极熊网络商城发展很好,但是他要照搬对方的模式,那么肯定不行！ Fu Guangwei also already had idea, he prepares the good analysis report to give Feng Yu one: „You look, above my using polar bear supermarket group, Amazon and Su Ning and others as an example, have made a detailed analysis. Pattern that we must make, is B2C.” 付光伟对此也早就有了想法,他将一份准备好的分析报告书递给冯宇:“你看一下,上面我以北极熊超市集团、亚马孙、苏拧等为例,做了一个详细的分析。我们要做的模式,也是B2C。” Well? Does Fu Guangwei think? 咦？付光伟是这么想的？ Feng Yu reads the report to discover, idea of Fu Guangwei, with his anticipated is not quite same. Fu Guangwei thinks that the internet/network supermarket in Taihua supermarket starts doing business, the first important market unexpectedly is not China, but is North America, is China, is other Southeast Asia countries, finally is Europe. 冯宇翻看报告才发现,付光伟的想法,跟他预期的不太一样。付光伟认为泰华超市的网络超市开业,第一个重要市场竟然不是华夏,而是北美,然后才是华夏,接着是东南亚其他国家,最后才是欧洲。 Although North America also has many electricity business, but actually very much obviously takes Amazon and easy two big giants as Venerable, other development are not quite good. 北美虽然也有着许多电商,但是却很明显以亚马孙和易呗两大巨头为尊,其他的的发展都不太好。 China here Alibaba outshines others, other also displays very splendidly, but now also has these many overseas giants to enter the trial water, the competition is extremely fierce. 华夏这边阿里吧吧一枝独秀,其他的也都表现非常出色,而如今又有了这么多国外的巨头进入试水,竞争太过激烈。 He thinks that should advance the concessions, the goal main attack North America market, particularly US market. Then uses them in that side supermarket channel, can save warehousing, inventory and other costs enormously, even the propaganda cost can also save enormously, nearby round of circular to major supermarkets on line. 他认为应该先行让步,目标主攻北美市场,尤其是米国市场。然后利用他们在那边的超市渠道,可以极大的节省仓储、进货等成本,甚至宣传成本也可以极大的节省,到各大超市附近发传单就行了。 Their main target customers, are these frequently the person who goes to the supermarket to shop, to an opposite party many choice, did not strive for being able to snatch many, snatched 10%, that enormously success. 他们主要的目标客户,就是那些经常去超市购物的人,给对方多一种选择,不求能抢过来很多,抢过来一成,那就是极大的成功了。 But China, he thinks can in the future directly with the polar bear internet/network commercial city cooperation, even that side US, can cooperate with other supermarket groups, display internet/network superiority maximum limit. 而华夏这边,他认为未来可以直接跟北极熊网络商城合作,甚至米国那边,也可以跟其他超市集团合作,最大限度的发挥网络优势。 Feng Yu closes the report: „You thought that then other people did not oppose that I will not oppose. How to do specifically, you considered that can refer to the patterns of other internet/network commercial cities, remembers that highlights own superiority, do not think each side achieves well. Taihua Supermarket Group gives you to manage, I felt relieved very much.” 冯宇合上报告:“你想好了,那么其他人不反对,我也不会反对。具体怎么做,你自己考虑,可以多参考其他网络商城的模式,记得突出自己的优势,不要想着每一面都做到最好。泰华超市集团交给你管理,我很放心。” ...... ……
To display comments and comment, click at the button