Yang Taipresides overthistendermeetingisCheng Baojun of AdvertisementBranch, naturally, theirresponsibleDeputy Longalsocometo assume personal command. Feng Yufelt that thisDeputy Longiscomes the speech, said a Datongrubbish, polite talk. Thesewordsplaceare when appropriate, butwithtoday'ssubjectbasicirrelevant央台主持这次招标会的就是广告科的程宝军,当然,还有他们负责的副台~长也过来坐镇。冯宇感觉这位副台~长就是过来讲话的,说了一大通废话、套话。这些话放在什么时候都合适,但跟今天的主题基本无关Cheng Baojunspoke the change of this year'sadvertisementcontract, the firstarticlewill be this year'sadvertisementcontractonlybythe end of next January, no matteryouroriginallycontracttothis year'sseveralmonths.程宝军讲了今年广告合同的变化,第一条就是今年广告合同只到明年一月底,不管你们原本合同到今年的几月份。
The secondarticleisadvertising expenditurecompletelyraises, rises30%on average, in the Feng Yuhandprice of oneset of thatfouradvertisementtime intervalsrose50%
第二条就是广告费全部上调,平均上涨30,其中冯宇手中一套那四条广告时段的价格涨了50
The thirdarticleis the advertisementtime interval of this yearpurchasing, next yearwill still have the firstsigningpower. Thisis very interesting, had not said that is the same withthis year, is the fixedriseprice. Feng Yuguessedthatnext yearadvertisementcontractdefinitelyalsowill change, does not know whether will open the auctioncompetitive tenderpatternahead of time.
第三条就是今年购买的广告时段,明年依然拥有优先签约权。这一条很有意思,没说跟今年一样,是固定上涨价格。冯宇猜测,明年的广告合同肯定还会发生变化,就是不知道是否会提前开启拍卖竞标模式。Listens to the Cheng Baojunwords, allpeoplein a low voicewere discussingthatFeng Yulooks atZong Qingxianto ask: „AncestorBoss, yourCorporationadvertising expenditurerosemany”
听完程宝军的话,所有人都在低声议论,冯宇看着宗庆先问道:“宗老板,你们公司的广告费涨了多少”Zong Qingxiandeeps frown, sighs saying: „30%, rosethese many”宗庆先眉头紧锁,叹了口气说道:“30,怎么涨了这么多”TheirCorporationfundwas tight, but must expand the workshop, purchases the newproduction line, the purchasemoreoriginalmaterialdingdiǎnnovel. .omaterialexpansionproductionwait / etc., whichneedsmoney. Heguessed correctly that advertising expenditurewill rise, buthas not thought these many of rising, 30%, surpasshisanticipation.
本来他们公司的资金就非常紧,还要扩建厂房,购买新的生产线,购买更多的原材dingdiǎn小说,..o料扩大生产等等,哪儿都需要钱。他猜到广告费会上涨,但没想到涨的这么多,30,远超他心里的预期。„30%, are not many.”
“30,不算多啊。”Listens to the Feng Yurelaxedexpression, Zong Qingxianto askone: „30%are not many, yourCorporationrosemany”
听着冯宇轻松的语气,宗庆先反问一句:“30还不多,你们公司的涨了多少”Zong Qingxianonlypaid attention tooneselfCorporationadvertising expenditureto risea moment agomany, has not listened tootherCorporationcarefully.宗庆先刚才只注意自己公司的广告费涨了多少,根本没仔细听别家公司的。Feng Yustretches out a palm of the hand: „Are not many, 50%”冯宇伸出一个巴掌:“不多,50”Hissing~~~~
嘶~~~~50%has not calculated many this year'sadvertising expenditurerises in priceshighwas50%thisChief Fengdoes not prepareto continueto buy the advertisement, wasreallyrichto the indifferentsituation
50还不算多今年广告费涨价最高的就是50吧这个冯总是不准备继续买广告了,还是真的有钱到无所谓的地步了„Chief Feng, Iremember that youtoldme, your Corporationincessantlyadvertisement”
“冯总,我记得你跟我说,你们公司不止一个广告吧”Feng Yubreaks off the finger saying: „Right. Yang Taioneset of fouradvertisements, rise in pricescompletely50%, twosets of twoadvertisements, rises in prices10%, a threesets of advertisement, rises in prices10%, this year'sadvertising expendituredisbursementover5 million.”冯宇掰着手指说道:“对啊。央台一套四个广告,全部涨价50,二套两个广告,涨价10,三套一个广告,涨价10,今年的广告费支出又得超过5000000了。”Zong Qingxianstared the bigeye, advertising expendituremany5 millionadded that last yeartheiradvertising expenditurehad surpassed5 million宗庆先瞪大眼睛,广告费多少5000000还说又难道去年他们广告费就超过了5000000„Chief Feng, yourCorporationoneyear of deliveryadvertisementspendshow muchmoney”
“冯总,你们公司一年投放广告花多少钱啊”„Are not many, Yang Tai and regional stationandnewspaper, somestarsrepresentedanything. This yearalso about 10 million.”
“不多,央台、地方台、报纸、还有明星代言什么的。今年也就10000000左右吧。”
The Zong Qingxianmouthis about unable to close , about 10 million, look, likespending1000 that with easehesaid.宗庆先嘴巴都快合不上了,也就10000000左右吧,看他说的多轻松啊,就像花了1000块似的。At this timehethoughtthatyesterdayFeng Yusaidcantake18 million, is not the boast, butishehasthisstrengthreally
这时候他才觉得,昨天冯宇说能拿出来18000000,不是吹嘘,而是他真有这个实力WithsocompetentCorporationcooperation, is the good deed, is the misdemeanor. Said that is the good deed. Because ofcompetentCorporation, is not short of money, moreovergenerally the method is quite hard, Wahaha Corporationcanobtainquickerdevelopment speed\;Said that is the misdemeanor. Because ofcompetentCorporationExecutive, controlsdesiregenerally~looks is quite strong, mightfind the wayto annexhisWahaha Corporationvery much.
跟如此有实力的公司合作,是好事,也是坏事。说是好事。因为有实力的公司,不差钱,而且一般门路都比较硬,乐哈哈公司能得到更快的发展速度\;说是坏事。因为有实力的公司老总,一般掌控欲~望都比较强,很有可能会想办法吞并他的乐哈哈公司。Hewantsto let a Wahaha Corporationquickerdevelopment, butdoes not thinkwork oneself to death for nothingabsolutely. Person who leastthisCorporationdecide. Musthe
他想让乐哈哈公司更快发展,但绝对不想为他人做嫁衣。最少这公司说了算的人。必须还是他„AncestorBoss, waits, shoutedme the Corporationfirstadvertisementtime interval.”Feng Yuraises the right hand. Saidloudly: „Taihua Corporationrenews the contract.”
“宗老板,等一下,喊到我公司第一个广告时段了。”冯宇举起右手。大声说道:“泰华公司续签合同。”Allpeopleturn headto look forthisimmaturesound, thisis a today'sadvertising expenditurehighestcontract. Manypeoplediscoveredthatthe one whoshouted propagandawas a young fellow, whoevidentlyalsoon about 20thisTaiHua Company'sExecutivewas, hownot to comepersonally, thisyoung fellowwas the Bossson
所有人都回头找这个稚嫩的声音,这可是今天广告费最高的一个合同。很多人都发现,怎么喊话的是一个小伙子呢,看样子也就20左右吧这泰华公司的老总是谁啊,怎么不亲自来,这个小伙子是老板的儿子Before long, anotherrises in prices50%advertisementtime intervalsto appear, isFeng Yuraises handto take a stand, Taihua Corporationrenews the contract
不一会儿,又一个涨价50的广告时段出现,又是冯宇举手表态,泰华公司续签合同ThisTaihua Corporationis very rich, the advertising expenditurerose50%, healsoincessantlyrenewsoneunexpectedly
这个泰华公司很有钱啊,广告费涨了50,他居然还不止续签一个Thenthirdrises in prices50%, fourthrises in prices50%continualappearances, butthose whomakeallpeoplesurprisedis, thiscompletelyisTaiHua Company's, andrenews a contractcompletely
接下来第三个涨价50的,第四个涨价50的连续出现,而让所有人惊讶的是,这全部都是泰华公司的,并且全部续约At this timeeverybodyremember, thistime intervalwas notthatSong River motorcycleadvertisementthisTaihua Corporation, wassubordinateCompany of Song River motorcyclefactory
这时候大家才想起来,这个时段不是那个松江摩托车的广告吗难道这泰华公司,是松江摩托车厂的下属企业Altogethersixrise in prices50%advertisementtime intervals, fourwere takenbyTaihua Corporation, anothertwoalsocompletelyrenew a contract, has not given up.
一共六个涨价50的广告时段,其中四个都被泰华公司拿下,另外两个也全部续约,没有一家放弃。Last year the might of Yang Taiadvertisementstartedto manifest, thosein the Yang Taideliveryadvertisement, obtained the enormousrepayment. Butalsohasindividuallybad luck, because the productpresents the quality problem, butcaused the loss, the advertising expenditureto rise, theyhave togive uprenewing a contract, thenput in the provincestageto go the advertisement.
去年央台广告的威力开始体现出来,凡是在央台投放广告的,全部得到了极大的回报。但也有个别倒霉的,因为产品出现质量问题,而导致亏损,广告费又上涨了,他们不得不放弃续约,转而将广告投放到省台去。
It is not allCompanyExecutiveblindly believes in the Yang TaiadvertisementpotencylikeFeng Yu, moreoveris notallproductscanmake moneyin the Yang Taideliveryadvertisement, someproducts, have the obviouslocalization, in the regional stationdeliveryadvertisement of staple marketmostcost-effective/worthwhile.
不是所有企业的老总都像冯宇一样迷信央台的广告效力,而且也不是所有的产品在央台投放广告就能赚大钱,有些产品,有着明显的地域性,在主要市场的地方台投放广告才最为划算。After the firstround, today'stenderwill have ended, in the afternoonexamines the capital and bamboo slipcontract, tomorrowwill betheseinterestedCorporation the advertisementtime interval that will come the competitionto empty.
第一轮过后,今天的招标会就算结束了,下午验资、签合同,明天才是那些有兴趣的公司过来竞争空出来的广告时段。Signs the contractnotaccording to the time sequence that the advertisementbroadcasts, butaccording to the height of advertizing cost, thereforeFeng YufirstentersAdvertisementBranchoffice/bureau, signs the supplementary contract withCheng Baojun, in January of next yearwill expire, it is expected that at the end of December, will holdnext yearadvertisementtendermeeting, thiswill also be differentfrom the time of previous generation.
签合同不是按照广告播出的时间顺序,而是按照广告费用的高低,所以冯宇第一个走进广告科办公室,跟程宝军签订续约合同,明年一月份到期,预计今年十二月底,召开明年的广告招标会,这也跟前世的时间不同。„Section ChiefCheng, howIdiscovered that yourYang Taiseeminglyaims atourTaihua Corporationintentionally, whyadvertisementrising in prices of ourCorporationhighest proportion”Feng Yusignatureaskedintentionally.
“程科长,我怎么发现你们央台貌似故意针对我们泰华公司,为什么我们公司的广告涨价比例最高”冯宇签字的时候故意问道。„Chief Feng, mayreallynot besuch that youthink. Our advertising expenditurerising in pricesproportion, weighsaccording to the viewing ratio. YourCorporationadvertisementtime intervalis the viewing ratiomaximumtime interval, naturallyrisesare also many, youlook atyouintwosetswiththreesets of advertising expenditures, risingare not many”
“冯总,可真不是你想的那样。我们这个广告费涨价比例,也是根据收视率来衡量的。你们公司的广告时段都是收视率最高的时段,当然涨的也就多,你看你在二套跟三套的广告费,涨的就不多吧”Scratches, twosetscancomparethreesetswiththreesets of viewing ratiowithonesetare the groundchannels, does not haveon the star
擦,二套跟三套的收视率能跟一套比吗三套更是地面频道,都没上星„Section ChiefCheng, as the matter stands, ourCorporationfundpressure is very big.”
“程科长,这样一来,我们公司的资金压力就很大啊。”
The Cheng Baojunhear, Feng Yuthishad the extrarequest. IfFeng Yudoes not sign, hesold tootherCorporation the advertisement, leadershipwill have the viewtohim, thinks that hisabilityis not good程宝军听出来了,冯宇这是有额外的要求。万一冯宇不签字,那他就算把广告卖给别的公司了,领导对他也会有看法,认为他能力不行„Chief Fenghas the wordsto speak frankly, ten thousandmattersare opento discuss.”
“冯总有话直说,万事儿好商量。”„, The advertisements of thesetime intervalshave the supplementary contract, does not requestto be many, insidesold toourCorporationthreecasually.”Feng Yuput outalreadypreparedgoodform, demonstrated that look athimto delimitcircletoCheng Baojun the place.
“喏,这几个时段的广告不是没续约吗,不要求多,里面随便卖给我们公司三个吧。”冯宇拿出早就准备好的表格,展示给程宝军看他划圈儿的地方。Cheng Baojunstares the bigeye, youdid not saya moment agoyourCorporationfundpressureis very bigthatyou to buyamong people the basictrust that threeadvertisementsreach an agreementto be continued.程宝军瞪大眼睛,你刚才不是说你公司资金压力很大吗那你又要买三个广告说好的人与人之间基本的信任呢未完待续。ps: ThanknumerousJin the brocaderich, hitting of ghostWuhai Universityemperorto enjoy, thankan199174and12,000years ago startsto fall in love withyouand others the monthly ticket, thank you. Caught cold, a whilehas rested, tonightdo not wait
ps:感谢林林锦锦富富、鬼武大帝的打赏,感谢an199174、从12000年前开始爱上你等的月票,谢谢你们。感冒了,一会儿就睡了,今晚别等了
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